Certification Answers

YouTube Channel Growth Assessment Answers 2024

Certification Questions & Certification Answers

What is a recommended action to support Hub content programming?

  1. Model the programming schedule after another channel with a lot of subscribers.
  2. Explore collaborations or cross-promotions to amplify content.
  3. Communicate the publishing schedule in the video description.
  4. Check out Google Trends for high-volume searches in the category.

Correct Answer:

  • Check out Google Trends for high-volume searches in the category.

What action could you take to optimize content based on seeing a gradual decline in your audience retention curve?

  1. Eliminate or shorten elements that consistently result in dips and declines.
  2. Examine at what point people leave videos, and determine if there is an opportunity to tighten up the content.
  3. Ensure the title, thumbnail, and description reflect the video content.
  4. Examine bumps and consider including similar elements in future videos.

Correct Answer:

  • Examine at what point people leave videos, and determine if there is an opportunity to tighten up the content.

What would you typically expect to see in the Watch Time “published” report for a Help channel?

  1. Little or no increase in watch time soon after publishing each video
  2. A huge spike in watch time soon after publishing the video
  3. A pattern consisting of spikes in watch time soon after publishing each video
  4. A drop in watch time after publishing the video, followed by a spike 30 days later

Correct Answer:

  • Little or no increase in watch time soon after publishing each video

Which content format is typically associated with a watch time pattern of a spike, followed by a sharp drop?

  1. Entertaining
  2. All formats
  3. Educational
  4. Inspirational

Correct Answer:

  • Inspirational

Which type of ad inventory is bought and sold based on a set, negotiated CPM.

  1. Enabled
  2. Reserve
  3. Auction
  4. Overage

Correct Answer:

  • Reserve

When starting a new channel on YouTube, what’s a key area to assess first?

  1. Audience sentiment
  2. Subscription revenue
  3. Social media promotion
  4. Mission and branding

Correct Answer:

  • Mission and branding

How can you easily find out how channel visuals look on mobile devices?

  1. Hire a major graphic design agency.
  2. Use the Mobile Simulation Tool.
  3. Ask viewers to add comments if they detect any issues.
  4. Download YouTube’s Channel Art Templates.

Correct Answer:

  • Download YouTube’s Channel Art Templates.

Which method could you use with the Watch time report to analyze whether content formats are performing as expected?

  1. Group videos by date uploaded, and dig into seasonal fluctuations in watch time performance.
  2. Group videos randomly, and look for patterns that emerge across the formats.
  3. Group videos by content format, and compare watch time performance from specific times of the day.
  4. Group videos by each content format, and look at their watch time performance across a specific period.

Correct Answer:

  • Group videos by each content format, and look at their watch time performance across a specific period.

Which of the following ad formats typically has the highest CPMs?

  1. Bumper Ads
  2. Skippable Auction
  3. Display ads
  4. In-Video Overlay

Correct Answer:

  • Skippable Auction

What channel visuals can you check for brand consistency?

  1. Up next layout
  2. Playlists
  3. Banner and icon
  4. Subscribe button

Correct Answer:

  • Banner and icon

You have English videos, but discover that viewership is high in Asian countries where other languages are spoken. What might you consider doing to better target this audience?

  1. Change the publishing schedule so new videos release at 8am in Asia.
  2. Hire a voice actor to dub over every video into all Asian languages.
  3. Create playlists exclusively for Asian audiences.
  4. Identify the top Asian countries, then consider adding translated captions and metadata for the top performing videos.

Correct Answer:

  • Identify the top Asian countries, then consider adding translated captions and metadata for the top performing videos.

How is the media landscape changing?

  1. Viewers are shifting from passive viewers to active viewers.
  2. Teens and millennials are watching more live broadcast TV.
  3. Viewers are on fewer devices when watching TV.
  4. More adults prefer cable TV over online video platforms.

Correct Answer:

  • Viewers are shifting from passive viewers to active viewers.

What is the flow of the assessment framework?

  1. Implement next steps, ask questions, measure and analyze
  2. Measure and analyze, ask questions, implement next steps
  3. Ask questions, implement next steps, measure and analyze
  4. Ask questions, measure and analyze, implement next steps

Correct Answer:

  • Ask questions, measure and analyze, implement next steps

What can you learn by analyzing videos that keep subscribers coming back?

  1. What are the characteristics of the videos enjoyed by subscribers?
  2. What are the traffic sources most used by non-subscribers?
  3. How does the channel branding influence the perception of non-subscribers?
  4. Will subscribers buy my product or service?

Correct Answer:

  • What are the characteristics of the videos enjoyed by subscribers?

What is the ideal audience retention pattern?

  1. Large bumps and dips
  2. Steep decline
  3. A flat slope that hovers near 100%
  4. Sudden spike in middle

Correct Answer:

  • A flat slope that hovers near 100%

What action could you take to optimize content if you see bumps in your audience retention curve?

  1. Examine bumps and consider including similar elements in future videos.
  2. Create more videos similar to this one, since this is regarded as the ideal audience retention.
  3. Eliminate or shorten elements that consistently result in dips and declines.
  4. Ensure the title, thumbnail, and description reflect the video content.

Correct Answer:

  • Examine bumps and consider including similar elements in future videos.

How can the “Groups” feature help determine performance for a set of videos?

  1. Organize separate reports into groups so it’s easier to find data in one place.
  2. Assemble videos into groups so viewers can discover related videos.
  3. Divide videos into groups to see how viewers engage with different content formats.
  4. Assign team members to groups so only managers can access financial data.

Correct Answer:

  • Divide videos into groups to see how viewers engage with different content formats.

Where can you get the most measurable data to analyze the performance of a channel?

  1. YouTube Dashboard
  2. YouTube Blog
  3. Google Insights
  4. YouTube Analytics

Correct Answer:

  • YouTube Analytics

Which one of these techniques is suggested to improve the performance of cards?

  1. Include a verbal call-to-action when the card appears.
  2. Enable cards for desktop viewers only.
  3. Insert all cards in the first 15 seconds of the video.
  4. Add at least 5 cards to each video.

Correct Answer:

  • Include a verbal call-to-action when the card appears.

How can you effectively measure which content resonates with subscribers?

  1. Use the Comments report and filter for comments from non-subscribers.
  2. Use the Watch time report overlayed with the comparison metric “audience preference”.
  3. Use the Subscribers report and select “Subscribers lost” for the last 30 days.
  4. Use the Watch time report overlayed with the comparison metric “subscribers”.

Correct Answer:

  • Use the Watch time report overlayed with the comparison metric “subscribers”.

Which is a good example of a mission statement for a YouTube channel?

  1. Bring the most delicious food content around — with features, explainers, animations, recipes, and much more.
  2. Efficiently provide access to high-quality services as well as endeavor to proactively embrace best-of-breed deliverables.
  3. Give people a voice and a chance to succeed, bring them together, and show them the world.
  4. Make great content that everyone will love and share.

Correct Answer:

  • Bring the most delicious food content around — with features, explainers, animations, recipes, and much more.

If a serious news channel has a mission to “shine a light on underreported stories around the globe,” what might it want to feature in its channel trailer?

  1. A request for subscribers to provide funding for new content
  2. A message to political leaders to reform government
  3. An amusing interview with reporter outtakes
  4. Video clip examples of these underreported stories and a call-to-action to subscribe

Correct Answer:

  • Video clip examples of these underreported stories and a call-to-action to subscribe

What is the recommended first step in a channel assessment?

  1. Develop a roadmap for growing a channel and business on YouTube
  2. Ask important questions to uncover key learnings about a channel
  3. Experiment with two different programming strategies to see the results
  4. Collect and analyze subscriber data from YouTube Analytics

Correct Answer:

  • Ask important questions to uncover key learnings about a channel

How might you determine the target audience before starting a YouTube channel?

  1. Conduct a competitive analysis to determine what demographic responds well to the types of content the channel makes.
  2. Conduct an online poll.
  3. Go with your instincts.
  4. Review the channel’s Demographics report.

Correct Answer:

  • Conduct a competitive analysis to determine what demographic responds well to the types of content the channel makes.

Who are the three key players that drive the YouTube ecosystem?

  1. Viewers, fans, brands
  2. Viewers, Creators, Advertisers
  3. Creators, Gamers, Musicians
  4. Channel managers, Content managers, Production managers

Correct Answer:

  • Viewers, Creators, Advertisers

What metric found in the End Screens report can help you improve the viewer experience?

  1. Like and dislikes for each end screen
  2. Audience retention of end screen elements
  3. Number of times an end screen element is shown and clicked
  4. Demographic profile of viewers who click on end screens

Correct Answer:

  • Number of times an end screen element is shown and clicked

What action could you take to optimize content based on seeing a flat audience retention curve?

  1. Ensure the title, thumbnail, and description reflect the video content.
  2. Eliminate or shorten elements that consistently result in dips and declines.
  3. Examine bumps and consider including similar elements in future videos.
  4. Create more videos similar to this one, since this is regarded as the ideal audience retention.

Correct Answer:

  • Create more videos similar to this one, since this is regarded as the ideal audience retention.

What is a recommended action to support Hero content programming?

  1. Explore collaborations or cross-promotions to amplify content.
  2. Model the programming schedule after another channel with a lot of subscribers.
  3. Check out Google Trends for high-volume searches in the category.
  4. Communicate the publishing schedule in the video description.

Correct Answer:

  • Explore collaborations or cross-promotions to amplify content.

If you find content with high watch time from subscribers, what can you do next?

  1. Change the metadata on these videos.
  2. See what these videos have in common so you can replicate these elements.
  3. See what these videos have in common so you can minimize these elements.
  4. Change the content strategy to target non-subscribers.

Correct Answer:

  • See what these videos have in common so you can replicate these elements.

How would you know whether a new video series has a high audience retention rate?

  1. Compare the ratio of likes to dislikes.
  2. Analyze how the first video in the series performed in the first 24 hours.
  3. Use the audience retention report to set a baseline for all videos.
  4. Compare the audience retention rate of a group of videos in the series to the channel average.

Correct Answer:

  • Compare the audience retention rate of a group of videos in the series to the channel average.

How might you know if you are increasing your subscriber watch time?

  1. You will see a spike in subscriber watch time after a video is published.
  2. You will see an oscillating curve of watch time from your subscribers.
  3. You will see a gradual slope of watch time increase from your non-subscribers.
  4. You will see a steep decline in watch time from your subscribers.

Correct Answer:

  • You will see a spike in subscriber watch time after a video is published.

Which one of these techniques is not listed as a way to drive traffic from social media?

  1. Use a different name and logo across social media so the YouTube channel is unique.
  2. Add teasers or clips on social media to promote recent video uploads.
  3. Update copy on social profile pages to highlight your YouTube channel.
  4. Enable optional tabs or buttons in social media feeds to link to YouTube.

Correct Answer:

  • Use a different name and logo across social media so the YouTube channel is unique.

How can you best determine changes in traffic sources over time?

  1. Compare traffic sources from different days of the week.
  2. Group videos by content format, then contrast their traffic sources.
  3. Look at a multi-line graph of traffic sources over a date range.
  4. Rank traffic sources in order of importance to the channel.

Correct Answer:

  • Look at a multi-line graph of traffic sources over a date range.

If a sports channel broadcasts professional American football games and wants to target local university students, which demographic might be the best fit for this criteria?

  1. Males, ages 13-34, living in Canada
  2. Males, ages 35-45, living in the United States
  3. Females, ages 35-45, living in Brazil
  4. Males, ages 18-24, living in the United States

Correct Answer:

  • Males, ages 18-24, living in the United States

Why are subscribers generally key to a channel’s success on YouTube?

  1. They watch content on multiple devices.
  2. They are more likely to find content in YouTube search.
  3. They probably pay closer attention to ads than non-subscribers.
  4. They tend to spend more time watching than viewers who are not subscribed.

Correct Answer:

  • They tend to spend more time watching than viewers who are not subscribed.

What would you typically expect to see in the Watch Time “published” report for a Hero channel?

  1. A drop in watch time after publishing the video, followed by a spike 30 days later
  2. A huge spike in watch time soon after publishing the video
  3. A pattern consisting of spikes in watch time soon after publishing each video
  4. Little or no increase in watch time soon after publishing each video

Correct Answer:

  • A huge spike in watch time soon after publishing the video

What influences how ads get onto a channel’s videos?

  1. Ad placement is only determined by the channel’s content.
  2. Audience demographic, engagement of the viewers, and content category
  3. The channel’s comments.
  4. Sponsorship deals are required before ad placement is possible.

Correct Answer:

  • Audience demographic, engagement of the viewers, and content category

What is an auction ad?

  1. An ad from from non-YouTube partners
  2. An ad from a non-YouTube ad network
  3. Does not exist.
  4. An ad sold to the highest bid

Correct Answer:

  • An ad sold to the highest bid

Where is a recommended place to add the channel mission statement?

  1. About tab
  2. What to Watch Next module
  3. Video title
  4. Branding watermark

Correct Answer:

  • About tab

If a particular content format underperforms, what action might be appropriate?

  1. Immediately change these videos to private.
  2. Investigate what can be done to increase performance of these videos.
  3. Update the channel’s mission statement.
  4. Disable monetization on these videos.

Correct Answer:

  • Investigate what can be done to increase performance of these videos.

Which is not an example of a benchmark?

  1. The watch time is growing 20% QoQ.
  2. The channel uploads 50% more videos than any other channel in the same category.
  3. The audience retention rate for the comedy series is 70%.
  4. External websites drive 80% of the traffic sources.

Correct Answer:

  • The channel uploads 50% more videos than any other channel in the same category.

What is the correct order of steps to set up your channel for monetization and to get paid for earned ad revenue?

  1. 1.Connect channel with AdSense 2. Turn ad formats on the videos 3. Enable the channel for monetization.
  2. 1.Turn ad formats on the videos 2. Connect channel with AdSense 3. Enable the channel for monetization.
  3. 1.Enable the channel for monetization 2. Connect channel with AdSense 3. Turn ad formats on the videos.
  4. 1.Select videos to monetize 2. Connect channel with AdSense 3. Enable the channel for monetization.

Correct Answer:

  • 1.Enable the channel for monetization 2. Connect channel with AdSense 3. Turn ad formats on the videos.

If an entertaining piece of content turns out to be highly searched for, what could that indicate?

  1. Lack of interest in entertainment
  2. Demand for educational content
  3. Need for content syndication
  4. Opportunity for inspirational content

Correct Answer:

  • Demand for educational content

Which one of the following is not something you would check for when evaluating how video titles drive discovery?

  1. Titles contain information on the video upload schedule.
  2. Serial content includes episode number at end.
  3. Most important keywords are in front.
  4. Title and thumbnail work together to tell a compelling story.

Correct Answer:

  • Titles contain information on the video upload schedule.

What low-investment strategies could a channel do that may help increase viewership in a particular country?

  1. Leverage your community to crowd source captions and metadata translations.
  2. Identify local talent and create a dubbed version of the video to improve the native viewing experience.
  3. Do nothing, viewership contribution from other countries has minimal impact on revenue.
  4. Produce a new video on the same topic with top creators in that market.

Correct Answer:

  • Leverage your community to crowd source captions and metadata translations.

A key consideration when evaluating a video description is:

  1. Are important words in all caps?
  2. Does the description use correct punctuation?
  3. Do the video title and description start with the same word?
  4. What is visible on the top 3 lines?

Correct Answer:

  • What is visible on the top 3 lines?

If You Want To Adjust The Channel’s Demographic To Attract Primarily 13-17 Year Old Females, What Could You Do To Shift This Demographic?

  1. Produce more content that matches popular trends of teen girls and set a publishing schedule to align with after-school hours.
  2. Keep the content the same, but change the publishing schedule to be late at night.
  3. Change the content to be about travel, and try a monthly publishing schedule.
  4. Keep the content the same, but do more promotion on social media.

Correct Answer:

  • Produce more content that matches popular trends of teen girls and set a publishing schedule to align with after-school hours.

Which order outlines what ad formats take up the most to least space on the video player?

  1. Skippable, Overlay, Display
  2. Skippable, Display Overlay
  3. Overlay, Display, Skippable
  4. Overlay, Skippable, Display

Correct Answer:

  • Skippable, Overlay, Display

Which is true of reserve ads?

  1. Because impressions are guaranteed, advertisers are charged a variable rate.
  2. Because impressions cannot be guaranteed, advertisers are charged a variable rate.
  3. Because impressions are guaranteed, advertisers are charged a fixed rate.
  4. They can only be sold and served via Google’s Ad Exchange, or AdWords for video.

Correct Answer:

  • Because impressions are guaranteed, advertisers are charged a fixed rate.

Why might you compare watch time patterns by content groups?

  1. To determine if the content is advertiser-friendly
  2. To confirm that the content matches the audience demographic
  3. To predict watch time for a future series
  4. To see whether watch time patterns map to the video release schedule

Correct Answer:

  • To see whether watch time patterns map to the video release schedule

Which one of the following is not recommended for playlists?

  1. Add curated playlists (such as video collabs).
  2. Organize playlists according to a theme.
  3. Assemble a “Best of” playlist to highlight most watched videos.
  4. Remove videos that are older than 6 months.

Correct Answer:

  • Remove videos that are older than 6 months.

What is the most common revenue stream channels use to earn money on YouTube?

  1. Rentals
  2. Crowdfunding
  3. Brand deals
  4. Ad revenue

Correct Answer:

  • Ad revenue

What is the benefit of using a branding watermark?

  1. Informs viewers of the channel’s social media links
  2. Prevents anyone from using the content without permission
  3. Allows viewers to subscribe to the channel without leaving the video they are watching
  4. Enables an audio chime to be embedded in every video to identify the brand

Correct Answer:

  • Allows viewers to subscribe to the channel without leaving the video they are watching

What is the suggested time to respond to viewer comments?

  1. In the first hours
  2. 1 week later
  3. When the video hits 1 million views
  4. Never

What is one strategy to evaluate how well thumbnails distinguish content?

  1. Examine every thumbnail and ensure no two thumbnails look similar
  2. Review the Thumbnails report to see likes and dislikes
  3. Conduct A/B testing for one video with 5 different thumbnails
  4. Do a side-by-side comparison of 10 thumbnails against a similar channel

To determine if a channel has effective metadata, what can you evaluate?

  1. Viewer comments include keywords found in your tags.
  2. Video titles, tags, and descriptions accurately represent the content.
  3. Channel trailer showcases the mission and brand.
  4. Suggested videos are similar to your playlists.

Correct Answer:

  • Video titles, tags, and descriptions accurately represent the content.

What is a best practice many channels use for their sections?

  1. Create no more than 3 sections.
  2. Assemble sections to appeal primarily to long-time subscribers.
  3. Reorder sections every week to keep content fresh.
  4. Populate the top section with popular videos.

Correct Answer:

  • Populate the top section with popular videos.

Which of the following content types deters advertisers from showing ads on your videos?

  1. Explicit language
  2. Collaborations
  3. Trending topics
  4. Parodies

Correct Answer:

  • Explicit language

Which of the following ways can you use YouTube Analytics to look at how well your ads are doing across a channel’s videos?

  1. Review the Benchmark report to review your revenue streams.
  2. Review the Transaction revenue report to see how many times ads were sold on your videos.
  3. Review the Ad rates report to see how different types of ads are performing.
  4. Review the Revenue report to get final earnings from each of the different ad types.

Correct Answer:

  • Review the Ad rates report to see how different types of ads are performing.

How can you benefit by analyzing which videos have the most likes or dislikes?

  1. You can better refine the content strategy based on what seems to be most liked by the audience.
  2. You can analyze non-controversial topics.
  3. You can conclude that liked videos were added to many playlists.
  4. You can develop a plan to produce a viral video hit.

Correct Answer:

  • You can better refine the content strategy based on what seems to be most liked by the audience.

Which is an example of a measurable question to ask?

  1. Does the audience watching our videos match our intended target demographic?
  2. Which YouTube Analytics report contains demographic information?
  3. Why did our recent video go viral?
  4. How can we get a lot of younger viewers to care about our content?

Correct Answer:

  • Does the audience watching our videos match our intended target demographic?

Which content format is typically associated with a watch time pattern of a spike, followed by a gradual decline?

  1. Entertaining
  2. All formats
  3. Inspirational
  4. Educational

Correct Answer:

  • Entertaining

What is a way to use the “Compare” feature in YouTube Analytics to determine benchmarks?

  1. Compare forecasted revenue with actual revenue.
  2. Compare performance metrics between two separate time periods.
  3. Compare performance with a competitor’s channel.
  4. Compare YouTube Analytics data with data from third-party sources.

Why is having an audience match important?

  1. Good audience match could improve the ad rates on the channel’s videos.
  2. Poor audience match could slow channel growth and/or reduce audience retention.
  3. Poor audience match could cause the channel to lose its existing watch time.
  4. Good audience match could improve the target demographics.

Correct Answer:

  • Poor audience match could slow channel growth and/or reduce audience retention.

If you saw an increase in revenue, but overall CPMs were lower, which of the following could be why?

  1. Fewer types of ads were shown on the channel’s videos.
  2. More mobile viewership occured.
  3. Viewership grew and generated more revenue than the amount of revenue lost from the lower CPMs.
  4. There were seasonal fluctuations in advertiser spending.

Correct Answer:

  • Viewership grew and generated more revenue than the amount of revenue lost from the lower CPMs.

Ad formats are requested in which order?

  1. Instream, Overlay, Display
  2. Display, Overlay, Instream
  3. Instream, Display, Overlay
  4. Overlay, Instream, Display

Correct Answer:

  • Instream, Overlay, Display

If you see a watch time pattern with periodic spikes in your watch time report, which one of the reasons is least likely?

  1. The spikes could represent a periodic fluctuation in viewership over time.
  2. The spikes could correspond to when subscribers watch new releases.
  3. The spikes could represent the changes in the number of likes/dislikes.
  4. The spikes could correspond to a consistent upload schedule.

Correct Answer:

  • The spikes could represent the changes in the number of likes/dislikes.

What options can channels have to restrict the types of ads that are shown on their channel?

  1. Channels can block the types of ads that may be inappropriate to the channel, like sensitive or age-appropriate ads or competing ads.
  2. Channels can only block all ads or show all ads.
  3. Channels are not able to block the different types of ads that may show up on their channel.
  4. Channels can pick which advertiser can show ads on their channel.

What is one way that channel managers help grow a channel?

  1. Evaluate the channel’s role in the ecosystem and how it can leverage the other elements of the ecosystem.
  2. Assess competitors’ content and duplicate their content strategy.
  3. Encourage the channel to solely focus on viral content.
  4. Set watch time and subscriber goals.

Correct Answer:

  • Evaluate the channel’s role in the ecosystem and how it can leverage the other elements of the ecosystem.

How might you determine if certain videos perform better within certain demographics?

  1. Compare the revenue in one of your series to look at overall growth year-over-year.
  2. Group these videos together and compare how these videos perform among your target demographic profile.
  3. Compare each video by traffic sources and playback locations using a multi-line graph.
  4. Create groups of videos and look at the publishing schedule for one demographic.

Which one of the following metrics may not be a part of your top level revenue performance?

  1. All of these should be included when you pull your top level performance metrics.
  2. Views and watch time
  3. Estimated monetized playbacks (EMPs)
  4. CPM

Which is not one of the metrics suggested for analyzing the Traffic Sources report?

  1. Split between external and YouTube traffic sources
  2. Highest traffic source and the top 5 traffic sources
  3. Spikes and drops in particular traffic sources over time
  4. The number of traffic sources divided by the number of viewers

What metric found in the Cards report can help you evaluate performance?

  1. Total watch time associated with cards
  2. Average view duration of videos with cards
  3. Ratio of clicks to card impressions
  4. Merchandise purchased from direct links in cards

Correct Answer:

  • Ratio of clicks to card impressions

What information can you include in the channel description to assist unsubscribed viewers?

  1. Video upload schedule
  2. Poll card so viewers can vote on videos
  3. Transcript of channel trailer
  4. Photos of hosts or creators

What information from YouTube Analytics can help you optimize video metadata?

  1. Most popular keywords by gender, age, and geography
  2. Top keywords people search for to find your videos
  3. Top 10 trending searches on Google
  4. Keywords used by subscribers

Correct Answer:

  • Top keywords people search for to find your videos

Why would you want to review the ratio of views being converted to ads?

  1. To see which type of ad brought in the most revenue.
  2. To see the approximate ratio of how many views resulted in an ad being served and how it is trending over time.
  3. To see the actual number of subscribers that watched the ad and commented on the video.
  4. To see how the ad rates are affected by viewer engagement.

What might be used as a channel icon?

  1. An animated GIF
  2. Your company logo
  3. Your mission statement
  4. A photo of famous celebrities

Correct Answer:

  • Your company logo

Which of the following is an element of advertiser-friendliness?

  1. Whether the production quality meets broadcast standards
  2. Content that does not have graphic or explicit content.
  3. Evidence that the channel has been whitelisted
  4. Verification that the channel’s audience is large enough to be profitable for advertisers

100% Correct Answer:

  • Content that does not have graphic or explicit content.

What is the difference between reserve and auction ads?

  1. Reserve ads are served via AdSense.
  2. Auction ads can be bought on a fixed rate.
  3. Ad networks can participate in auctions.
  4. Reserve ads guarantee impressions and have higher costs than auction ads.

100% Correct Answer:

  • Reserve ads guarantee impressions and have higher costs than auction ads.

What is the goal of the ad serving model?

  1. To help creators share their most creative ads to advertisers.
  2. To help serve the most lucrative ad to the right viewer at the right time.
  3. To help viewers watch their favorite ads.
  4. To help brands target only audiences they’re interested in.

100% Correct Answer:

  • To help serve the most lucrative ad to the right viewer at the right time.

Related Options:

  1. To target audiences that are unlikely to click on an ad.
  2. To help artists share their most creative ads to advertisers.
  3. To help viewers watch their favorite ads.
  4. To serve the highest-value ad to the right viewer at the right time.

100% Correct Answer:

  • To serve the highest-value ad to the right viewer at the right time.

Why is it important to know if a channel’s demographics have changed?

  1. To find out where the old audience went
  2. To set a new benchmark for audience engagement
  3. To see how the new audience corresponds with the channel’s mission and content
  4. To see the new ratio of 18-24 year old females to 25-34 year old males

100% Correct Answer:

  • To see how the new audience corresponds with the channel’s mission and content

Which of the following ad formats typically has the lowest CPMs?

  1. Display ads
  2. Skippable reserve
  3. Non-skippable reserve
  4. Auction ads

100% Correct Answer:

  • Display ads

Which one of the following is not something you would check for when evaluating how thumbnails drive discovery?

  1. Thumbnails correctly set viewer expectations about content.
  2. Any words in thumbnails are easy to read.
  3. Thumbnails are low-resolution images so that they load quickly.
  4. Thumbnails look visually compelling.

100% Correct Answer:

  • Thumbnails are low-resolution images so that they load quickly.

What is a good reason for analyzing a channel’s content strategy?

  1. To determine which video is most likely to become a standout hit
  2. To deter viewers from skipping ads
  3. To flag content that is offensive or inappropriate
  4. To inform programming and format choices

100% Correct Answer:

  • To inform programming and format choices

Why is it important to look at how many subscribers are gained for each video?

  1. To identify how views affect your subscriber count
  2. To determine which device your non-subscribers are watching your content from
  3. To determine which video and what type of creative drives viewers to subscribe
  4. To see where subscribers drop off in your video

100% Correct Answer:

  • To determine which video and what type of creative drives viewers to subscribe

Why is it important to identify the traffic sources of subscribers?

  1. To focus your promotional efforts where subscribers are discovering your content
  2. To distinguish how subscribers and non-subscribers interact with your calls-to-action
  3. To identify how subcribers are engaging with your content
  4. To determine which device your non-subscribers are discovering your content from

Correct Answer:

  • To focus your promotional efforts where subscribers are discovering your content

If the largest traffic source is external, what opportunity could you take?

  1. Optimize video metadata for YouTube search.
  2. Partner with additional websites to drive more traffic to the channel.
  3. Customize content for tablets and game consoles.
  4. Notify subscribers about every new video.

Correct Answer:

  • Partner with additional websites to drive more traffic to the channel.

How can reading video comments inform the channel’s content strategy?

  1. There’s no value in reading comments.
  2. Identify what types of content appeal to the audience.
  3. Determine what your most popular search terms are.
  4. Change the programming schedule based on comments from early fans.

Correct Answer:

  • Identify what types of content appeal to the audience.

What is a reserve ad?

  1. An ad with the guaranteed highest CPMs
  2. An ad that will be requested if no auction ads are available
  3. An ad provided by an established YouTube partner
  4. An ad that will be requested before auction ads

100% Correct Answer:

  • An ad that will be requested before auction ads

What action could you take to optimize content if you see a sudden drop in audience retention at the beginning of the video?

  1. Eliminate or shorten elements that consistently result in dips and declines.
  2. Examine bumps and consider including similar elements in future videos.
  3. Ensure the title, thumbnail, and description reflect the video content.
  4. Create more videos similar to this one, since this is regarded as the ideal audience retention.

Correct Answer:

  • Ensure the title, thumbnail, and description reflect the video content.

What is the value of a strong call to action to subscribe within a channel trailer?

  1. Viewers would be more likely to watch the trailer again.
  2. Subscribers would try to subscribe again.
  3. Viewers compelled by the video would subscribe.
  4. Subscribers compelled by the video would tell all their friends.

Correct Answer:

  • Viewers compelled by the video would subscribe.

What is an estimated monetized playback (EMP)?

  1. The approximate number of subscribers who saw an ad
  2. The approximate number of monetized views that resulted from an ad shown
  3. The approximate number of the channel’s views that resulted in an ad impression
  4. The approximate number of playbacks that had allowable ads for monetization

Correct Answer:

  • The approximate number of the channel’s views that resulted in an ad impression

How would you find out if different video series have different audiences?

  1. Use the Engagement report to find out which viewers watched through the videos.
  2. Group videos together and look at the Demographics report.
  3. Use multi-line view to break apart the audiences per video.
  4. Use the compare function to see demographics for last year versus this year.

Correct Answer:

  • Group videos together and look at the Demographics report.

How can multi-line graphs help distinguish video performance?

  1. Visualize a pie chart with relative performance data.
  2. filter reports by content owner.
  3. Plot real-time data on an interactive map.
  4. See the performance of up to 25 videos at a glance.

Correct Answer:

  • See the performance of up to 25 videos at a glance.

Why is it important to assess discovery on YouTube?

  1. There is a direct correlation between discovery and video length.
  2. You need to understand who is visiting the channel in order to serve the appropriate ads to them.
  3. Channels with lower discovery should focus solely on viral videos.
  4. Knowledge of discovery allows you to optimize the channel for optimum views.

Correct Answer:

  • Knowledge of discovery allows you to optimize the channel for optimum views.

Which is not an example of a measurable question that you can ask during a channel assessment?

  1. Which groups of videos are being watched the most by subscribers?
  2. Does the audience demographic on the channel’s latest video series match the expected demographic?
  3. What should we do next on our channel?
  4. What percentage of our viewers come from mobile devices?

Correct Answer:

  • What should we do next on our channel?

What does the Translations report allow you to do?

  1. Determine which languages are spoken by viewers of the original video.
  2. Analyze the performance of localized content.
  3. Forecast how much budget to allocate to translating videos.
  4. See which keywords are most popular in different regions.

100% Correct Answer:

  • Analyze the performance of localized content.

Which content format is typically associated with a watch time pattern of a spike, followed by a flat curve?

  1. All formats
  2. Entertaining
  3. Educational
  4. Inspirational

Correct Answer:

  • Educational

What would you typically expect to see in the Watch Time “published” report for a Hub channel?

  1. Little or no increase in watch time soon after publishing each video
  2. A pattern consisting of spikes in watch time soon after publishing each video
  3. A huge spike in watch time soon after publishing the video
  4. A drop in watch time after publishing the video, followed by a spike 30 days later

Correct Answer:

  • A pattern consisting of spikes in watch time soon after publishing each video

How might you incorporate the audience into a mission statement?

  1. Always call out the gender and age range that sounds favorable to advertisers.
  2. Identify the target audience and why they would be interested in the channel.
  3. Avoid mentioning the audience because you may not know who is watching.
  4. Appeal to a universal audience so that the channel can grow quickly.

Correct Answer:

  • Identify the target audience and why they would be interested in the channel.

What is a recommended action to support Help content programming?

  1. Model the programming schedule after another channel with a lot of subscribers.
  2. Explore collaborations or cross-promotions to amplify content.
  3. Communicate the publishing schedule in the video description.
  4. Check out Google Trends for high-volume searches in the category.

Correct Answer:

  • Check out Google Trends for high-volume searches in the category.

Which could be a reason that two videos with similar monetizable view counts earn different revenue?

  1. Enablement of different ad formats
  2. Privacy settings
  3. Differing video resolution across videos
  4. Number of likes and dislikes

How does YouTube provide opportunity for micro-moments?

  1. YouTube allows brands and creators to upload short videos.
  2. YouTube allows brands and creators to get infront of audiences at critical moments in the consumer journey.
  3. YouTube enables brands to increase ad formats.
  4. YouTube decreases time between upload and impression.

Correct Answer:

  • YouTube allows brands and creators to get infront of audiences at critical moments in the consumer journey.

You have an English channel and notice that more viewership is starting to come from two Latin American countries that speak Spanish and Portuguese. What is something simple you can consider doing to maximize this opportunity?

  1. Produce new videos in Spanish and Portuguese with local talent immediately.
  2. Keep your videos as English only to stay focused on your primary audience.
  3. Produce dubbed videos in Spanish and Portuguese and start new channels for these languages.
  4. Add subtitles/CC and localized metadata for these countries’ languages.

Correct Answer:

  • Add subtitles/CC and localized metadata for these countries’ languages.

Why is it important to look at the overall revenue and CPMs per country?

  1. To identify how each country contibutes to overall revenue based on viewership and CPMs.
  2. To verify the macro level market trends that influence viewership, CPM, and ad rates.
  3. To identify the demographics in each country.
  4. To identify the potential advertising agencies in each country to target.

100% Correct Answer:

  • To identify how each country contibutes to overall revenue based on viewership and CPMs.

How can you estimate which ad formats are earning the most revenue?

Options 1:

  1. Use the Revenue report to break down how well each ad type is performing.
  2. In-stream ads always generate the most revenue.
  3. Use the Ad rates report to compare the estimated revenue amounts generated from each ad type.
  4. Skippable video ads always generate the most revenue.

100% Correct Answer:

  • Use the Ad rates report to compare the estimated revenue amounts generated from each ad type.

Options 2:

  1. Use your Revenue report to break down how well each ad type is performing.
  2. In-stream ads always generate the most revenue.
  3. Use your Ad rates report to compare the estimated revenue amounts generated from each ad type.
  4. Skippable video ads always generate the most revenue.

100% Correct Answer:

  • Use your Ad rates report to compare the estimated revenue amounts generated from each ad type.

If you want the option of gambling or alcohol ads to appear on your channel videos, what do you need to do?

  1. Age gate your channel.
  2. Opt out of ad categories.
  3. Do nothing, these automatically display.
  4. Opt into sensitive ads.

What is an example of YouTube Analytics data that can help you with your business goal?

  1. Top Charts on Google Trends
  2. Average view duration for subscribers
  3. YouTube content ratings
  4. Asset performance

Why is it important to connect your YouTube channel with an AdSense account?

  1. So that you can enable monetization on the channel.
  2. So that you can enable different ad formats.
  3. So that you can get paid for ad revenue.
  4. So that ads can run on the channel.

What is the role of video metadata on YouTube?

  1. Metadata is used to surface videos in YouTube search.
  2. Metadata prevents identical videos from being uploaded to YouTube.
  3. Metadata controls whether a video can be embedded on other sites.
  4. Metadata helps advertisers target videos by demographic.

Correct Answer:

  • Metadata is used to surface videos in YouTube search.

Why is it important for a channel to consider what category they are in?

  1. Each category only has one right way to optimize a channel.
  2. The category determines the channel mission.
  3. There are category specific best practices that can help optimize a channel.
  4. It is helpful to know all categories on YouTube.

Correct Answer:

  • There are category specific best practices that can help optimize a channel.

When optimizing for mobile, what is not part of the standard checklist?

  1. See if video titles have important keywords in front.
  2. Look at video thumbnails at smaller size.
  3. Check channel art on mobile screens.
  4. Change the font for the channel description.

Which compare metric would you use with the Watch time report to determine whether channel programming is Hero, Hub, or Help?

  1. Subscribed & non-subscribed
  2. Videos published
  3. Average percentage viewed
  4. Videos added

How can taking a snapshot of your channel performance help you with assessing your channel?

  1. To determine which single video contributed the most revenue.
  2. To establish a baseline benchmark to compare against goals.
  3. To compare online and offline advertising budgets.
  4. To measure short-term performance improvements.

Correct Answer:

  • To establish a baseline benchmark to compare against goals.

When do fluctuations in CPMs typically happen?

  1. They rise at the beginning of the quarter and dip at the end of the quarter.
  2. They dip at the end of the year and rise at the beginning of the year.
  3. CPMs rise at the end of a quarter and dip at the beginning of a quarter.
  4. CPMs don’t fluctuate, they are a fixed value across the year.

100% Correct Answer:

  • CPMs rise at the end of a quarter and dip at the beginning of a quarter.

Which factor may contribute to a video being demonetized due to advertiser-unfriendliness?

  1. The channel manager has blocked ads from many sensitive categories.
  2. The video is on a channel that has not enabled monetization.
  3. The video was uploaded from an unmonetizable country.
  4. The video contains age-restricted material.

Correct Answer:

  • The video contains age-restricted material.

Which one of the following questions would need multiple measurements?

  1. How many videos have cards enabled?
  2. Which videos are watched the most by subscribers versus non-subscribers?
  3. What is our largest traffic source?
  4. Do we have a channel trailer?

Correct Answer:

  • Which videos are watched the most by subscribers versus non-subscribers?

Which of the following helps fuel the YouTube ads ecosystem?

  1. Engaged viewers
  2. Browser bookmarks
  3. Embedded third-party sponsorships
  4. YouTube Red subscribers

What action could you take to optimize content if you see repeated dips in your audience retention curve?

  1. Review the content around the dips and consider eliminating or shortening elements that consistently result in dips and declines.
  2. Ensure the title, thumbnail, and description reflect the video content.
  3. Create more videos similar to this one, since this is regarded as the ideal audience retention.
  4. Edit the video so it ends at the initial dip.

If your demographic changes on your latest video series and you see lower audience retention rates, which is the least likely next step?

  1. Review traffic sources to see how different audiences are discovering this new series.
  2. Review how much this series alone affects overall watch time.
  3. Do nothing, since audience match is not important for channel growth.
  4. Make a decision on whether the content in this series should change.

What is a direct way to earn revenue on YouTube?

  1. Producing content that is eligible for monetization
  2. Claiming ownership of fan reaction videos
  3. Selling remarketing lists of video viewers
  4. Conducting Brand Lift surveys

This page was last edited on 9th February, 2024 at 5:36 PM (UTC).

I hope this helps! Let me know if you have any other questions.

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