Certification Answers

Waze Local Fundamentals Assessment Answers 2024

Certification Questions & Certification Answers

A Wazer seeing an Ice Cream Shop ad that results in an unplanned rerouting to that business to get an milkshake would be an example of what Navigation Behavior?

  1. Assisted
  2. Influenced
  3. Planned
  4. Spontaneous

Correct Answer:

  • Spontaneous

Brands can promote where their products can be found using Waze Ads

  1. False
  2. True

Correct Answer:

  • True

Business descriptions are most optimal when they’re ___ characters

  1. 80
  2. 90
  3. 100
  4. 60

Correct Answer:

  • 60

By mixing and matching formats and CTAs, you can create a strategy that will drive impact year round

  1. False
  2. True

Correct Answer:

  • True

CTAs allow you to continue to engage with your consumer even after the drive is complete via hyperlocal push notifications.

  1. False
  2. True

Correct Answer:

  • True

Call to Actions can help you to. Select All Correct Responses

  1. Spontaneously navigate a user to your location
  2. Remind a user about a special offer at a later time
  3. Reach a driver at the beginning of their journey
  4. All of the above

Correct Answer:

  • All of the above

Creative on the Waze platform works best when repurposes from other Ad Platforms

  1. True
  2. False

Correct Answer:

  • False

Hyperlocal push notifications can be set by which of the following (check all that apply) Select All Correct Responses

  1. Time
  2. Coupon Expiring
  3. Location
  4. Month and day

Correct Answer:

  • Time
  • Coupon Expiring
  • Location
  • Month and day

In 2019 Wazers navigated to how many businesses

  1. 200M+
  2. 575M+
  3. 2B+
  4. 1B+

Correct Answer:

  • 1B+

On average users spend how long using Waze monthly

  1. 20.5 hours
  2. 7.5 hours
  3. 9 hours
  4. 10.5 hours

Correct Answer:

  • 10.5 hours

Pin names have a ____ character maximum

  1. 10
  2. 20
  3. 40
  4. 30

Correct Answer:

  • 30

Pins should always include text to increase their visibility

  1. True
  2. False

Correct Answer:

  • False

The ______ feature(s) helps keep you top of mind when customers are looking for businesses like yours

  1. Dots & Arrows
  2. Zero Speed Takeover & Dots
  3. Location Personalities
  4. Pins & Search

Correct Answer:

  • Pins & Search

Use _____ and capture a drivers attention at the start of the ride to highlight an offer or new location!

  1. Pins & Search
  2. Dots & Arrows
  3. Pins
  4. Arrows

Correct Answer:

  • Arrows

Waze Ads can help businesses who are looking to. Select All Correct Responses

  1. Build location awareness
  2. Increase sales
  3. Promote a product
  4. Promote a special offer

Correct Answer:

  • Build location awareness
  • Increase sales
  • Promote a product
  • Promote a special offer

Waze can help you grow your business by ____ (select all that apply) Select All Correct Responses

  1. Posting new hire fun facts
  2. Prompting a new location
  3. Promoting a special offer
  4. Increasing familiarity with your brand

Correct Answer:

  • Prompting a new location
  • Promoting a special offer
  • Increasing familiarity with your brand

Waze drivers can report things like heavy traffic, road-closures, hazards, and more in real-time using Active Reporting

  1. False
  2. True

Correct Answer:

  • True

Waze has _____ of drivers globally

  1. 110+ Million
  2. 200+ Million
  3. 90+ Million
  4. 130+ Million

Correct Answer:

  • 130+ Million

Waze operates in ____ countries around the world

  1. 100+
  2. 85+
  3. 190+
  4. 185+

Correct Answer:

  • 185+

Waze uses the context of a user’s drive to deliver advertising in the most relevant in-car moments.

  1. False
  2. True

Correct Answer:

  • True

What feature helps add additional information about your business to your ad creative helps you to promote a drive-thru or curbside pickup at your location

  1. Personality Icons
  2. Drive-thru personalities
  3. Location Icons
  4. Location Personalities

Correct Answer:

  • Location Personalities

You have a BOGO special after 5pm on Ice Cream — what CTA would be 2 best to add to the Zero Speed Takeover you serve during the morning? Select All Correct Responses

  1. Remind Me
  2. Save Location
  3. Save Offer
  4. Drive There

Correct Answer:

  • Save Offer
  • Drive There

You must have a physical location to advertise on Waze

  1. True
  2. False

Correct Answer:

  • False

______ are like a digital billboard that is shown to Wazers when their vehicle is safely at a complete stop.

  1. Pins
  2. Search
  3. Arrows
  4. Zero Speed Takeovers

Correct Answer:

  • Zero Speed Takeovers

______ are strongest when being used as an always-on tactic for location awareness

  1. Zero Speed Takeovers
  2. Search
  3. Arrows
  4. Pins

Correct Answer:

  • Pins

______ inform and remind customers that your business is on or near their route

  1. Zero Speed Take Over
  2. Arrows
  3. Location Personalities
  4. Pins

Correct Answer:

  • Pins

Name the level(s) of the Waze Partner Program.

  1. Certified
  2. Partner
  3. Certified and Preferred Partner
  4. Waze Local Partner

Correct Answer:

  • Certified and Preferred Partner

Which ad formats does the Plus solution offer?

  1. Branded Pins and Promoted Search
  2. Zero-Speed Takeover
  3. All of these
  4. None of these

Correct Answer:

  • All of these

In the U.S., nearly half (46%) of all Waze users have a yearly household income of what amount (USD)?

  1. $50K or less
  2. $75K
  3. $90k
  4. $100K or more

Correct Answer:

  • $100K or more

Which Waze Partner Program service level requires Waze Ads Advanced Certification and a minimum quarterly investment?

  1. Waze Certified
  2. Preferred Partner
  3. Both
  4. Neither

Correct Answer:

  • Preferred Partner

What can advertising on Waze Local help businesses of all sizes achieve?

  1. Raise their profile
  2. Increase location awareness
  3. Drive in-store traffic by turning their location into a destination
  4. All of these

Correct Answer:

  • All of these

Pricing for Waze Ads is based upon what type of model?

  1. CPM
  2. flat rate
  3. Yearly subscription
  4. Monthly budget

Correct Answer:

  • CPM

In 2017, ads on Waze generated how many navigations to local businesses around the world?

  1. 4 million
  2. 10 million
  3. 14 million
  4. 24 million

Correct Answer:

  • 24 million

Which solution is meant for businesses with 1 to 10 locations?

  1. Brands
  2. Starter
  3. Plus
  4. None of these

Correct Answer:

  • Starter

What type of additional support do Preferred Partners receive?

  1. Client acquisition support
  2. Training materials
  3. Dedicated Account Manager
  4. All of these

Correct Answer:

  • All of these

Passing the “Toothbrush Test” means that drivers use Waze ____ times per day.

  1. 1
  2. 2
  3. 1.5
  4. 0

Correct Answer:

  • 2

Waze is a _____ movement company, with the power to move people to you.

  1. Car
  2. Traffic
  3. GPS
  4. Human

Correct Answer:

  • Human

In designing your Waze Ads Creative, you’re encouraged to think of your Waze ads as which of the following?

  1. Newspaper classified or magazine campaigns
  2. Repurposed digital ads cut from the Internet
  3. Billboards and signs
  4. Television commercials

Correct Answer:

  • Billboards and signs

Waze Ads campaigns should follow a recommended limit of _______ characters or less.

  1. 25 characters or less
  2. 60 characters or less
  3. 100 characters or less
  4. 200 characters or less

Correct Answer:

  • 60 characters or less

What do all three ad formats help businesses achieve?

  1. Differentiation from similar businesses in their area
  2. Improved location awareness
  3. Increased navigations to their locations and in-store traffic
  4. All of these

Correct Answer:

  • All of these

Depending on the advertiser and their needs, if a client wanted to reach drivers during the afternoon only, could they do this?

  1. Yes, with day part targeting
  2. No, not on a specific day of the week
  3. No, not at a specific time
  4. No, Waze ads are random

Correct Answer:

  • Yes, with day part targeting

Which file type(s) can you use for your Waze ad Creative?

  1. Jpg
  2. Png
  3. Both
  4. Neither

Correct Answer:

  • Both

Pricing for Plus starts at $____/day?

  1. $1,000
  2. $500
  3. $169
  4. $400

Correct Answer:

  • $169

Is there a minimum investment to become Certified?

  1. Yes
  2. No, but Fundamentals Certification is required
  3. No, but Advanced Certification is required
  4. None of these

Correct Answer:

  • No, but Fundamentals Certification is required

How many people use Waze around the world each month?

  1. 20 million
  2. 50 million
  3. 75 million
  4. > 110 million

Correct Answer:

  • > 110 million

What business information does a Branded Pin provide when a user clicks on the info button?

  1. Business locations and store hours
  2. Phone number and special deals
  3. Store hours and phone number
  4. Business location, store hours, phone numbers, and special deals.

Correct Answer:

  • Business location, store hours, phone numbers, and special deals.

What additional performance tracking metrics does the Plus Dashboard include?

  1. Action Clicks
  2. Ad Downloads
  3. Inbox Impressions
  4. All of these

Correct Answer:

  • All of these

In the U.S., on average, what navigational increase do businesses experience when they advertise on Waze?

  1. 2%
  2. 9%
  3. 10%
  4. 20%

Correct Answer:

  • 20%

In the U.S., Wazers with how many people in their household make up 65% of overall users?

  1. 0
  2. 1
  3. 2 to 4
  4. 5 to 10

Correct Answer:

  • 2 to 4

Waze turns business locations into destinations by encouraging Wazers’ drives to be:

  1. Spontaneous
  2. Influenced
  3. Assisted
  4. All of these

Correct Answer:

  • All of these

In the U.S., almost ⅓ of the Wazers you reach on Waze live within how many miles / km of your business?

  1. 6 / 10
  2. 10 / 16
  3. 12 / 19
  4. 15 / 24

Correct Answer:

  • 6 / 10

Waze uses insights to effectively target drivers _____?

  1. When they are at work
  2. When they are at home
  3. When they are near your business or visiting your competitors
  4. When they are not using Waze

Correct Answer:

  • When they are near your business or visiting your competitors

How many crowdsourced reports on routes and road conditions does Waze receive each month?

  1. 10 million
  2. 13 million
  3. 27 million
  4. 53 million

Correct Answer:

  • 53 million

What are some of the customizable CTAs offered for the Zero-Speed Takeover feature?

  1. Drive There
  2. All of these
  3. Save for Later
  4. Save Offer

Correct Answer:

  • All of these

What types of aggregated performance reports can you receive in the Plus Dashboard?

  1. Impressions
  2. Engagement
  3. Both of these
  4. Neither of these

Correct Answer:

  • Both of these

What is the most recent Waze offering?

  1. Connected Citizens Program
  2. Waze Ads
  3. Waze Carpool
  4. None of these

Correct Answer:

  • Waze Carpool

If you plan to spend less than $169/day, which solution is most suitable for your business?

  1. Starter
  2. Plus
  3. Brands
  4. None of these

Correct Answer:

  • Starter

In the U.S., on which of the following popular branding platforms do people spend the most in-app time per month, on average?

  1. Waze
  2. Pinterest
  3. Snapchat
  4. Twitter

Correct Answer:

  • Waze

What do Waze Ads include that traditional OOH, billboards, and other ad platforms lack?

  1. Business name and logo
  2. Business address
  3. Critical targeting and measurement capabilities to interact directly with drivers in motion and turn your location into a destination
  4. Business phone number

Correct Answer:

  • Critical targeting and measurement capabilities to interact directly with drivers in motion and turn your location into a destination

Which Waze offering is a data exchange program in an effort to form partnerships with local governments around the world?

  1. Waze Carpool
  2. Connected Citizens Program
  3. Waze Ads
  4. Waze for Brands

Correct Answer:

  • Connected Citizens Program

Waze users spend how many minutes per day, two to three times per day on the app?

  1. 2 to 3
  2. 5 to 10
  3. 50 to 20
  4. 20 to 40

Correct Answer:

  • 20 to 40

What do the Waze Dashboards allow you to do?

  1. Manage your Starter or Plus account settings
  2. Track the performance of your campaign
  3. View and edit your Creatives
  4. All of these

Correct Answer:

  • All of these

Which of the following is NOT considered a user Action in the Waze Dashboards?

  1. Ad Unit Clicks
  2. Views (Impressions)
  3. URL Visits
  4. Navigations

Correct Answer:

  • Views (Impressions)

Almost ⅓ of the Wazers you reach on Waze Local live within how many miles of your business?

  1. 6
  2. 10
  3. 12
  4. 15

Correct Answer:

  • 6

How are Waze routes developed to be as efficient as possible?

  1. Crowd-sourcing
  2. Collective GPS tracking
  3. Both of these
  4. Neither

Correct Answer:

  • Both of these

How do you calculate an Ad’s Click-Through Rate (CTR)?

  1. Ad Unit Clicks/Impressions
  2. Impressions/Ad Unit Clicks
  3. Navigations/Ad Unit Clicks
  4. None of these

Correct Answer:

  • Ad Unit Clicks/Impressions

How does the Waze Dashboard define the Navigations performance metric?

  1. The number of Wazers who search for your business
  2. The number of Waze users who click “Drive There”? or “Go”? from an ad unit or location preview
  3. The number of Wazers who see your ad
  4. The number of Wazers who click on your phone number

Correct Answer:

  • The number of Waze users who click “Drive There”? or “Go”? from an ad unit or location preview

How many hours per month do Wazers average on the app?

  1. 2
  2. 5
  3. 6
  4. 11

Correct Answer:

  • 11

How many people use Waze around the world?

  1. 20 million
  2. 50 million
  3. 75 million
  4. 100 million

Correct Answer:

  • 100 million

How many times per day do drivers feel they must use Waze in order to pass “The Toothbrush Test”??

  1. 1
  2. 2
  3. 1.5
  4. 0

Correct Answer:

  • 2

If you plan to spend less than $100/day, which solution is most suitable for your business?

  1. Waze Local Starter
  2. Waze Local Plus
  3. Both
  4. Neither

Correct Answer:

  • Waze Local Starter

In 2017, more than ______ drivers visited local businesses in the U.S. advertising on Waze?

  1. 0.3 million
  2. 1.3 million
  3. 2.3 million
  4. 3.3 million

Correct Answer:

  • 3.3 million

In what year did Google acquire Waze?

  1. 2005
  2. 2008
  3. 2013
  4. 2017

Correct Answer:

  • 2013

Insights and data allow Waze Local to effectively target drivers by knowing what?

  1. When drivers are visiting your competitors
  2. When drivers are near your business
  3. When drivers are near your business or visiting your competitors.
  4. When drivers are at home or work

Correct Answer:

  • When drivers are near your business or visiting your competitors.

More than what percentage of drivers using Waze are between 25 and 54 years old?

  1. 25%
  2. 50%
  3. 75%
  4. 99%

Correct Answer:

  • 75%

Name the level(s) of Waze Agency partnership?

  1. Certified Partner
  2. Preferred Partner
  3. Certified Partner and Preferred Partner
  4. Waze Local Partner

Correct Answer:

  • Certified Partner and Preferred Partner

Nearly half (46%) of all Waze users have a yearly household income of what amount?

  1. $50K or less
  2. $75K
  3. $90k
  4. $100K or more

Correct Answer:

  • $100K or more

On average, what navigational increase do businesses experience when they advertise on Waze Local?

  1. 2%
  2. 9%
  3. 10%
  4. 20%

Correct Answer:

  • 20%

On which of the following popular branding platforms do people spend the most in-app time per month, on average?

  1. Waze
  2. Pinterest
  3. Snapchat
  4. Twitter

Correct Answer:

  • Waze

On which platform can small and medium-sized businesses or national brands seeking localized campaigns advertise?

  1. Waze for Brands
  2. Waze Local
  3. Waze Ads
  4. None of these

Correct Answer:

  • Waze Local

Pricing for Waze Local Starter begins at as little as $ ____/day, while Waze Local Plus starts at $____/day?

  1. $10 / $1,000
  2. $100 / $500
  3. $2 / $100
  4. $1/$500

Correct Answer:

  • $2 / $100

Pricing for both Starter and Plus is based upon what type of model?

  1. CPM
  2. flat rate
  3. Yearly subscription
  4. Monthly fee

Correct Answer:

  • CPM

Wazers with 2 to 4 people in their household make up what percentage of overall users?

  1. 25%
  2. 50%
  3. 60%
  4. 65%

Correct Answer:

  • 65%

What additional features are in the Plus dashboard?

  1. History Navigations and Save Clicks
  2. Inbox Impressions
  3. Inbox Action Clicks
  4. All of these

Correct Answer:

  • All of these

What business information do Branded Pins provide when a user clicks on them?

  1. Business locations and store hours
  2. Phone number and special deals
  3. Store hours and phone number
  4. Business locations, store hours, phone numbers, and special deals.

Correct Answer:

  • Business locations, store hours, phone numbers, and special deals.

What can advertising on Waze Local help small and medium-sized businesses or national brands seeking localized campaigns achieve?

  1. Raise their profile
  2. Increase location awareness
  3. Drive in-store traffic
  4. All of these

Correct Answer:

  • All of these

What do Waze Local ads offer that traditional OOH and billboards lack?

  1. Business name and logo
  2. Business address
  3. Critical targeting and measurement capabilities to reach an audience of 100% nearby drivers in real time
  4. Business phone number

Correct Answer:

  • Critical targeting and measurement capabilities to reach an audience of 100% nearby drivers in real time

What do all three ad formats help small and medium-sized businesses or national brands seeking localized campaigns achieve?

  1. Differentiation from similar businesses in their area
  2. Improved location awareness
  3. Increased navigations to their locations and in-store traffic
  4. All of these

Correct Answer:

  • All of these

What does Promoted Search offer?

  1. Priority in drivers’ search results
  2. Business logo and address
  3. Both
  4. Neither

Correct Answer:

  • Both

What does the Waze Dashboard allow you to do?

  1. Manage your Starter or Plus account settings
  2. Track the performance of your campaign
  3. View and edit your Creatives
  4. All of these

Correct Answer:

  • All of these

What is our company’s mission statement?

  1. Outsmarting traffic, together
  2. Encouraging carpooling
  3. Promoting ride-sharing
  4. Take 50% of cars off the road

Correct Answer:

  • Outsmarting traffic, together

What is the Waze key user benefit?

  1. Save drivers 30 seconds per day
  2. Save drivers 1 minute per day
  3. Save drivers 2 minutes per day
  4. Save drivers 5 minutes per day

Correct Answer:

  • Save drivers 5 minutes per day

What is the minimum investment requirement for Preferred Partners?

  1. $15k per month for three consecutive months
  2. $45k in the last three months
  3. Either of these
  4. Neither

Correct Answer:

  • Either of these

What is the newest Waze offering?

  1. Connected Citizens Program
  2. Waze for Brands
  3. Waze Local
  4. Waze Carpool

Correct Answer:

  • Waze Carpool

What type of additional support do Waze Preferred Partners receive?

  1. Client acquisition
  2. Training materials
  3. Dedicated Account Manager
  4. All of these

Correct Answer:

  • All of these

Which Agency Partner service level requires Advanced Certification and a minimum quarterly investment?

  1. Waze Certified Partner
  2. Waze Preferred Partner
  3. Both
  4. Neither

Correct Answer:

  • Waze Preferred Partner

Which Waze offering is a data exchange program that offers Waze vital insights on proposed road closures and detours?

  1. Waze Carpool
  2. Connected Citizens Program
  3. Waze Local
  4. Waze for Brands

Correct Answer:

  • Connected Citizens Program

Which additional ad format does Waze Local Plus offer?

  1. Branded Pins
  2. Promoted Search
  3. Zero-Speed Takeover
  4. None of these

Correct Answer:

  • Zero-Speed Takeover

Zero-Speed Takeover displays ads when drivers ________?

  1. Check their phone
  2. Come to a complete stop for more than 3 seconds—safety first!
  3. Search for a business
  4. Begin driving

Correct Answer:

  • Come to a complete stop for more than 3 seconds—safety first!

This page was last edited on 3rd February, 2024 at 4:57 PM (UTC).

I hope this helps! Let me know if you have any other questions.

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