Certification Questions & Certification Answers
A beauty advertiser wants a consistent presence in the beauty and fashion category, especially when viewers are searching for educational and how-to videos. Which ad product would best serve their needs?
- Masthead
- Google Preferred
- TrueView Discovery
- Standard Reserve
Correct Answer:
- TrueView Discovery
A brand wants to know how they can benefit from the popularity of YouTube creators. Choose the best response.
- Creators have a strong record of helping brands go viral, guaranteeing about 1M views when partnered with the right advertiser
- Creators have greater success delivering against brand objectives like building consideration and loyalty, compared with traditional advertising
- Creators are typically cheaper to work with, compared with the production costs of traditional advertising
- Creators can connect brands to highly engaged viewers and communities on YouTube
Correct Answer:
- Creators can connect brands to highly engaged viewers and communities on YouTube
A client is looking to own the football category on YouTube for the launch of their new line of athletic shoes, reaching males 18-49. As part of this campaign launch, they’ve developed ads that are 45-seconds long. Which ad product addresses the client’s needs?
- Masthead
- Standard Reserve
- Bumpers
- TrueView in-stream
Correct Answer:
- TrueView in-stream
A client is planning a new product launch on the final day of a major tennis tournament and wants massive reach over a short period of time. Which ad product would allow this to happen?
- Standard Reserve
- Masthead
- TrueView Discovery
- Google Preferred
Correct Answer:
- Masthead
A client wants to leverage the popularity of content creators as part of their influencer strategy to build greater loyalty. What resource would help them understand who the most popular creators are within their market?
- YouTube Look Book
- YouTube Lineups
- YouTube Creator Hub
- YouTube find-a-Creator
Correct Answer:
- YouTube Lineups
A client wants to re-engage with people in their CRM database that have bought something from the website in the past six months. What is the best targeting solution?
- Affinity
- Customer Match
- In-Market
- Custom-Affinity
Correct Answer:
- Customer Match
A client wants to reach F18-34. Which targeting option would you recommend?
- In-Market
- Custom-Affinity
- Affinity
- Demographic
Correct Answer:
- Demographic
A client wants to reach people who are passionate about beauty. What is the best targeting solution?
- Custom-Affinity
- Demographic
- In-Market
- Affinity
Correct Answer:
- Affinity
A client wants to reach people who are searching for content about the Chicago Bulls basketball team. Which targeting option would you recommend?
- Demographic
- Affinity
- Customer Match
- Custom-Affinity
Correct Answer:
- Custom-Affinity
A credit card client wants to find new, high-value customers using their data. What is the best audience solution?
- Similar Audiences
- In-Market
- Customer Match
- Affinity
Correct Answer:
- Similar Audiences
A fast food chain wants to reach people on YouTube who frequently dine out for breakfast. What is the best targeting solution for the client?
- In-Market
- Life Events
- Demographic
- Consumer Patterns
Correct Answer:
- Consumer Patterns
A luxury travel agency is looking to target their new package trips to Mauritius to audiences who are researching destination guides on YouTube. Which type of targeting would you recommend?
- Customer Match
- Similar Audiences
- In-Market Audiences
- Remarketing
Correct Answer:
- In-Market Audiences
A mattress client wants to reach people on YouTube who are about to move to a new home. What is the best targeting solution for the client?
- Custom-Affinity
- Consumer Patterns
- Affinity
- Life Events
Correct Answer:
- Life Events
An advertiser has never used YouTube as a performance platform before and is looking to set up their first campaign. Which of the following expectations should you set? Select all that apply. Select All Correct Responses
- Performance on desktop is likely to outperform that of mobile
- Advertising on YouTube will most likely be effective only when targeting a younger demographic
- They should not expect effective CPAs without continual testing and optimizing
- CPAs on video should not be compared directly to search or display
Correct Answer:
- They should not expect effective CPAs without continual testing and optimizing
- CPAs on video should not be compared directly to search or display
An advertiser is considering TrueView for action. In order for their performance to be as effective as possible, which of following requirements should be met?
- Advertiser should be looking to drive actions on their site
- AdWords Conversion Tracking should be implemented
- Advertiser should have a clear call to action
- All answers are correct
Correct Answer:
- All answers are correct
Custom Intent Audiences allow advertisers to reach users on YouTube that were previously searching for particular queries across which of the following properties?
- Google Search
- Google Display Network
- YouTube Mobile App
- All answers are correct
Correct Answer:
- Google Search
Detailed Demographic targeting on YouTube leverages Google Search and Maps Search signals.
- True
- False
Correct Answer:
- True
How are Store Visits for YouTube attributed?
- Engagements
- Clicks
- Impressions
- Billable views
Correct Answer:
- Billable views
How does TrueView for action differ from standard TrueView in-stream?
- TrueView for action is best suited for advertisers interested in mass reach
- Standard TrueView in-stream provides more reach
- TrueView for action provides a tailored call-to-action
- TrueView for action will only serve on mobile devices
Correct Answer:
- TrueView for action provides a tailored call-to-action
How many sites does a user need to go to before they’re considered a “sports enthusiast” by Google?
- 50-100
- It depends. Google’s algorithm compares user behavior to comparable demographic trends
- 10-49
- It depends. Google has individual algorithms per user, so it’s not one-size-fits-all
Correct Answer:
- It depends. Google has individual algorithms per user, so it’s not one-size-fits-all
Identify the platform innovation that takes users on an augmented adventure, immersing them in a simple, premium mobile experience.
- Daydream
- YouTube Red
- YouTube Living Room
- YouTube Gaming
Correct Answer:
- Daydream
In which of the following scenarios would you NOT recommend using conversion lift for YouTube?
- If the advertiser is happy with their current video performance and is planning to increase investment
- All answers are correct
- If the advertiser won’t test YouTube unless it incrementality can be measured
- If the advertiser is planning to significantly reduce or turn off spend on YouTube
Correct Answer:
- If the advertiser is happy with their current video performance and is planning to increase investment
Store Visits for YouTube allows you to measure how YouTube ads influence offline visits.
- False
- True
Correct Answer:
- True
This ad product can appear on the YouTube homepage, watch pages, or search results pages.
- TrueView Discovery
- Standard Reserve
- Bumpers
- TrueView in-stream
Correct Answer:
- TrueView Discovery
TrueView for action is a non-skippable video ad on YouTube that is always bought on a CPV basis.
- True
- False
Correct Answer:
- False
TrueView in-stream video views count towards an advertiser’s total YouTube view count.
- True
- False
Correct Answer:
- True
What YouTube platform innovation is a subscription-based video and music experience, where users can watch videos free of ads, as well as save videos to watch offline on mobile devices?
- YouTube Red
- YouTube Gaming
- YouTube Music
- YouTube Kids
Correct Answer:
- YouTube Red
What is the easiest way for users to update their own interests?
- Users cannot update their own interests
- Google+ Preferences
- Ads Preference Manager
- GMail Ads Settings
Correct Answer:
- Ads Preference Manager
What type of advertiser is a good fit for YouTube for Performance (YT4P)?
- Advertiser looking to drive website actions
- Advertiser looking to maximize reach and cares about driving views
- Advertiser looking to improve their brand image
- Advertiser looking for brand impact, such as driving brand lift metrics
Correct Answer:
- Advertiser looking to drive website actions
When using TrueView for action, advertisers need to choose between implementing a headline or a call-to-action.
- True
- False
Correct Answer:
- False
Where does a YouTube Masthead ad unit run?
- YouTube watchpage
- YouTube search results page
- Across specific sites within the Google Display Network
- YouTube homepage
Correct Answer:
- YouTube homepage
Which ad format typically has the lowest CPM among in-stream video ads and is also eligible to serve more frequently, particularly on mobile devices?
- Bumpers
- TrueView in-stream
- Masthead
- TrueView Discovery
Correct Answer:
- Bumpers
Which objective is met by data showing that longer watchtime leads to improved brand metrics?
- Brand Recall
- Purchase Intent
- Awareness & Consideration
- Loyalty & Advocacy
Correct Answer:
- Awareness & Consideration
Which of the following describes YouTube for performance?
- An end-to-end solution that spans format, bidding, targeting and measurement
- All answers are correct
- A catch-all term to describe any solution on YouTube that drives a specific action
- A way to convert an audience’s attention on YouTube into meaningful action
Correct Answer:
- All answers are correct
Which type of advertiser would find bumpers to be a good solution for their objective?
- An advertiser who wants to tell a complex brand story to shift perception
- An advertiser who wants 100% share of voice during their campaign launch
- An advertiser who wants to increment their video view count
- An advertiser who wants greater reach at a relatively low CPM, especially on mobile
Correct Answer:
- An advertiser who wants greater reach at a relatively low CPM, especially on mobile
With consumers consulting dozens of resources in varying sequences before making a purchase, it is impossible to attribute conversions from people who viewed an ad on their YouTube mobile app then converted on their mobile web browser or on a different device.
- False
- True
Correct Answer:
- False
YouTube for Performance allows advertisers to optimize towards lower-funnel actions, aside from driving cost efficient views.
- True
- False
Correct Answer:
- True
What can be done to make sure Active View metrics are available for a YouTube campaign?
- Active View tags need to be added into DBM if a client is buying programmatically
- Active View is integrated into both AdWords and DBM, so no tagging or trafficking is required
- There is a simple tag-generation process that, once implemented, enables a client to get free Active View reports in AdWords
- Active View is part of the partnership with MOAT, so advertisers will need to work with them to get access to these reports
Correct Answer:
- Active View is integrated into both AdWords and DBM, so no tagging or trafficking is required
What is a key value proposition of Unique Reach?
- It helps in planning how many total people (not cookies) a campaign could reach
- It shows you what % of a client’s ads were viewable by people
- It helps in planning what % of a client’s target audience in people (not cookies) could be reached with the campaign
- It shows how many people (not cookies) a campaign reached
Correct Answer:
- It shows how many people (not cookies) a campaign reached
What is the industry-leading 3P solution that can be compared to Unique Reach?
- MOAT
- Nielsen Total Ad Ratings
- Nielsen Digital Ad Ratings
- Millward Brown
Correct Answer:
- Nielsen Digital Ad Ratings
Leave a Reply