Certification Answers

Twitter Video Ads Specialist Badge Assessment Answers 2024

Video Ads Specialist Badge Assessment

  • Video Ads Specialist Badge Assessment

Get Started with Video on Twitter

  • Exploring Videos on Twitter
  • Get Started With Promoted Video Ads
  • Getting Started With Amplify
  • Get Started with Twitter Takeover
  • Get Started with Twitter Live

How to Create Videos for Twitter

  • Creative Best Practices for Videos
  • Partnering with Twitters Content Creation Team
  • Creative Case Studies

Launch Your Video Campaign

  • How to Build Video Ads
  • How to Build a Pre-Roll Views Campaign
  • How to Build Take-Over Ads
  • How to Go Live on Twitter
  • Video Bidding and Reporting
  • Mixing Ad Formats

Ready to learn more?
Become a Twitter ads pro and execute flawless campaigns with our Ads Manager Fundamentals course.
To stand out on Twitter, you need to get creative. Explore best practices and strategies for success with Twitter for Creatives.

Video Ads Specialist

https://www.twitterflightschool.com/student/path/1276145-video-ads-specialist

Certification Questions & Certification Answers

In the case study provided in this course, how did @GonnaNeedMilk connect with sports fans and reposition milk as an ideal recovery drink for athletes on Twitter? (Select all that apply)

  1. @GonnaNeedMilk kicked off its campaign during the NBA Playoffs by appearing prominently as a headline on the Explore tab through a Trend Takeover.
  2. @GonnaNeedMilk ran contextually aligned content as pre-roll before the NBA’s Playoff coverage on the official NBA Twitter handle.
  3. Throughout the Playoffs, @GonnaNeedMilk continued to expand their sports drink messaging with Promoted Tweets, or Tweets that were targeted to sports fans on Twitter.
  4. Throughout the Playoffs, @GonnaNeedMilk continued to expand their sports drink messaging with Promoted Tweets, or Tweets that were targeted to sports fans on Twitter.

Correct Answer :

  • @GonnaNeedMilk kicked off its campaign during the NBA Playoffs by appearing prominently as a headline on the Explore tab through a Trend Takeover.
  • @GonnaNeedMilk ran contextually aligned content as pre-roll before the NBA’s Playoff coverage on the official NBA Twitter handle.
  • Throughout the Playoffs, @GonnaNeedMilk continued to expand their sports drink messaging with Promoted Tweets, or Tweets that were targeted to sports fans on Twitter.

According to Twitter’s visual guideline, what should you put at the top left corner of an Amplify Video Ad?

  1. Your brand logo
  2. It’s a dead zone, logo will appear automatically here
  3. 4-5 hashtags
  4. It’s a dead zone, it shows the video play time left

Correct Answer :

  • It’s a dead zone, logo will appear automatically here

How can influencers help your campaign align with what’s happening in our culture? (Select all that apply)

  1. You can partner with influencer(s) to create bespoke content on your behalf.
  2. You can pair your brand 1:1 with Creator content through our Individual Creator Programs.
  3. You can run your brand pre-roll at scale on brand-safe, premium content from diverse Digital Creators.
  4. You can use influencers in new markets where they are not known.

Correct Answer :

  • You can partner with influencer(s) to create bespoke content on your behalf.
  • You can pair your brand 1:1 with Creator content through our Individual Creator Programs.
  • You can run your brand pre-roll at scale on brand-safe, premium content from diverse Digital Creators.

How can you add creatives to your Carousel ads?

  1. In the Add Media window, select up to 280 existing assets in the media library.
  2. In the Ad Media window, select one one existing asset at a time and click add media. You can repeat this action up to six times.
  3. Upload 280 new video assets
  4. In the Add Media window, select up to six existing assets in the media library or to upload new assets. (ans)

Correct Answer :

  • In the Add Media window, select up to six existing assets in the media library or to upload new assets. (ans)

How might creatives drive emotional reactions from the viewer in your video ads?

  1. Clear logo placement
  2. Grabbing attention with your logo
  3. Highlighting brand presence
  4. Incorporating a positive human interaction

Correct Answer :

  • Incorporating a positive human interaction

In a Video Ad with App Button, what can people see at the bottom of the video ad? Select all that apply.

  1. App detail
  2. App rating
  3. App interface
  4. Blue app install button

Correct Answer :

  • App detail
  • App rating
  • Blue app install button

In the case study provided in this course, how did CVS Health partner with WebMD to promote health-consciousness on Twitter? (Select all that apply)

  1. CVS created a Timeline Takeover campaign to spread mass awareness of their partnership with WebMD.
  2. CVS used the website Cards and Sponsored Moments to help extend the stories of the content it sponsored
  3. WebMD created a year-long content strategy that hits on different themes depending on the time of year that allow CVS to align with through Twitter Amplify.
  4. CVS targeted previous health and wellness content viewers with Website Cards to inspire a click to CVS.com.

Correct Answer :

  • CVS used the website Cards and Sponsored Moments to help extend the stories of the content it sponsored
  • WebMD created a year-long content strategy that hits on different themes depending on the time of year that allow CVS to align with through Twitter Amplify.
  • CVS targeted previous health and wellness content viewers with Website Cards to inspire a click to CVS.com.

In the creative case study provided in this course, how did @CheesyVelveeta build positive brand associations with Twitter’s Video Ads?

  1. @CheesyVelveeta showcased a positive human interaction associated with Velveeta Shells & Cheese.
  2. @CheesyVelveeta applied prominent text overlays to promote their brand’s story.
  3. @CheesyVelveeta ran a groundbreaking “Blank” video campaign
  4. @CheesyVelveeta created a global contest

Correct Answer :

  • @CheesyVelveeta showcased a positive human interaction associated with Velveeta Shells & Cheese.

In the creative case study provided in this course, how did @HeinzTweets leverage Twitter’s Video Ads to promote their no sugar added ketchup?

  1. @HeinzTweets used a text-only video to promote their brand’s story.
  2. @HeinzTweets applied dominant colors that are consistent within the video and aligned with their branding to captivate viewers’ attention and reenforce brand identity.
  3. @HeinzTweets showcased a positive human interaction associated with their no sugar added ketchup
  4. @HeinzTweets ran a global contest

Correct Answer :

  • @HeinzTweets applied dominant colors that are consistent within the video and aligned with their branding to captivate viewers’ attention and reenforce brand identity.

In the creative case study provided in this course, how did @SpecialK leverage Twitter’s Video Ads and Tweet Copies to promote their brand? (Select all that apply)

  1. @SpecialK provided a short Tweet Copy that conveys a clear and focused message.
  2. @SpecialK featured strong connections between the Video Ads and the the Tweet Copy.
  3. @SpecialK used hashtags to drive higher favorability and message association.
  4. @SpecialK used paragraph breaks and tweet threads to create a unique message.

Correct Answer :

  • @SpecialK provided a short Tweet Copy that conveys a clear and focused message.
  • @SpecialK featured strong connections between the Video Ads and the the Tweet Copy.
  • @SpecialK used hashtags to drive higher favorability and message association.

True or false. You can go live on Twitter on your Twitter app.

  1. True
  2. False

Correct Answer :

  • True

What ad goals can you select for website traffic campaigns? (Select all that apply)

  1. Website Visits
  2. Link clicks
  3. App Installs
  4. Conversations

Correct Answer :

  • Website Visits
  • Link clicks
  • Conversations

What are some of the occassions to go live on Twitter? (Select all that apply)

  1. Music festival
  2. Product launch
  3. Fashion shows
  4. Private company meetings

Correct Answer :

  • Music festival
  • Product launch
  • Fashion shows

What are the three key services provided by Twitter ArtHouse? (Choose all that apply)

  1. #Editing&Optimization
  2. #BlueBrush
  3. Influencer campaigns
  4. Out of home activations

Correct Answer :

  • #Editing&Optimization
  • #BlueBrush
  • Influencer campaigns

What demographic metrics can you adjust when setting up a campaign? (Select all that apply)

  1. Gender
  2. Age
  3. Location
  4. Language

Correct Answer :

  • Gender
  • Age
  • Location
  • Language

What is on the bottom left of an Ampify Pre-roll video?

  1. Your handle’s logo
  2. A time countdown
  3. A publisher thumbnail
  4. Twitter’s logo

Correct Answer :

  • A time countdown

What is the lead time for a #BlueBrush project?

  1. 1-2 weeks
  2. 3-5 weeks
  3. 4-6 weeks
  4. 5-8 weeks

Correct Answer :

  • 3-5 weeks

What is the maximum frequency that each logged-in user can see your Timeline Takeover ad per day?

  1. 2x per day
  2. 3x per day
  3. 4x per day
  4. 5x per day

Correct Answer :

  • 3x per day

What is the maximum number of characters you can include in your Trend Hashtag?

  1. 20 characters
  2. 30 characters
  3. 40 characters
  4. 50 characters

Correct Answer :

  • 20 characters

What is the maximum number of publisher handles you can exclude for each standard category selected?

  1. 0
  2. 10
  3. 50
  4. 100

Correct Answer :

  • 50

What is viewer’s third impression of Trend Takeover+?

  1. The autoplay GIF or video appears at the top of the Explore tab, with the advertiser’s #hashtag, trend description, and “Promoted by Brand” copy
  2. The trend moves down to the Trends section (without the GIF).
  3. An advertiser’s pinned Tweet at the top and a timeline of other Tweets that contain the hashtag is populated.
  4. The autoplay GIF or video appears as a Tweet on the viewer’s timeline.

Correct Answer :

  • The trend moves down to the Trends section (without the GIF).

What paperwork do you need for an influencer campaign on Twitter?

  1. IO, T&Cs, & SOW
  2. SOPs
  3. SOW
  4. T&Cs

Correct Answer :

  • IO, T&Cs, & SOW

What types of Twitter publisher content can you run your Amplify Sponsorship ads with?

  1. Quick Promote
  2. Video clips
  3. Live videos
  4. Sponsored moments

Correct Answer :

  • Video clips
  • Live videos
  • Sponsored moments

What will happen when someone clicks on the website link in Video Ads with Website Buttons?

  1. The video continues to play while the website loads below.
  2. The video stops and the website loads below.
  3. The website loads and takes over the entire screen.
  4. The website loads after the viewer completes the video.

Correct Answer :

  • The video continues to play while the website loads below.

When should you choose “run of publishers” in an Amplify Pre-roll campaign? (Select all that apply)

  1. You want to build contextual alignment with publisher content
  2. You want to promote always-on mass-reach inventory
  3. You need to boost brand awareness and scale
  4. You want to promote during top events/occasions

Correct Answer :

  • You want to promote always-on mass-reach inventory
  • You need to boost brand awareness and scale

When should you use Carousel Ads? (Select all that apply)

  1. You want to showcase multiple features or products
  2. You want to promote multiple offers
  3. You want to illustrate various benefits of an app, product, or service
  4. You want to telling a multi-faceted story

Correct Answer :

  • You want to showcase multiple features or products
  • You want to promote multiple offers
  • You want to illustrate various benefits of an app, product, or service
  • You want to telling a multi-faceted story

When should you use Timeline Takeover? (Select all that apply)

  1. When you want to seek a wide reach to engaged audiences.
  2. When you want to launch a campaign that call for immersive storytelling through videos.
  3. When you want to garner attention to your ads.
  4. When you require very specific targeting

Correct Answer :

  • When you want to seek a wide reach to engaged audiences.
  • When you want to launch a campaign that call for immersive storytelling through videos.
  • When you want to garner attention to your ads.

When should you use Twitter #BlueBrush services? (Select all that apply)

  1. When you want to launch a new brand message
  2. When you want to connect copy and content
  3. When you want to establish relationships with influencers
  4. When you want to align with a sponsorship with contextually relevant pre-roll

Correct Answer :

  • When you want to launch a new brand message
  • When you want to connect copy and content
  • When you want to align with a sponsorship with contextually relevant pre-roll

When should you use Video Ads with Website Buttons? (Select all that apply)

  1. You want to extend brand engagement and continue the conversation
  2. You want to optimize and pay for your primary goal
  3. You want to captivate your audience
  4. You want to pay for multiple campaign goals

Correct Answer :

  • You want to extend brand engagement and continue the conversation
  • You want to optimize and pay for your primary goal
  • You want to captivate your audience

Where should you position your brand logo to get the most attention in your video ads?

  1. Upper right corner of the frame
  2. Upper or center of the frame
  3. Lower left corner of the frame
  4. Positioning has no impact on attention

Correct Answer :

  • Upper or center of the frame

Which Amplify buying option allows advertisers to verify that their ads are reaching a specific demographic via Nielsen?

  1. Demo Guarantee
  2. Fixed Rate
  3. Biddable
  4. Auto-bid

Correct Answer :

  • Demo Guarantee

Which ArtHouse service should you use if you want to optimize existing brand assets with a focus on Twitter-specific best practices, consumer insights, attention theory, and design principles?

  1. Demo Guarantee
  2. Fixed Rate
  3. Biddable
  4. Auto-bid

Correct Answer :

  • Demo Guarantee

Which Twitter ad format can help brands reach new audiences and drive people to their website or app through multiple images or videos?

  1. Engagement Campaigns
  2. Video Ads with App Buttons
  3. Video Ads with “Expand” Buttons
  4. Carousel Ads

Correct Answer :

  • Carousel Ads

Which ad format allows you to drive interested viewers to your landing site through Video Ads?

  1. Carousel Ads
  2. Video Ads with App Buttons
  3. Amplify Sponsorship
  4. Video Ads with Website Buttons

Correct Answer :

  • Video Ads with Website Buttons

Which ad format matches and runs your video ad before premium video content from over 200 brand-safe publishers?

  1. Amplify Pre-roll
  2. Carousel Ads
  3. Video Ads
  4. Twitter Takeover

Correct Answer :

  • Amplify Pre-roll

Which ad format offers the most premium, mass-reach placements that drive results across the funnel?

  1. Amplify Sponsorship
  2. Twitter Takeover
  3. Twitter Live
  4. Carousel Ads

Correct Answer :

  • Twitter Takeover

Which ad formats can you apply before a Live Event to “tease”? (Select all that apply)

  1. Promoted Video
  2. Event Reminder
  3. Branded Emoji
  4. LiveCut Clips

Correct Answer :

  • Promoted Video
  • Event Reminder
  • Branded Emoji

Which campaign goal is recommended for Video Views campaign?

  1. 3s/100% video views
  2. Video views
  3. 15s video views
  4. Followers campaign

Correct Answer :

  • Video views

Which campaign goal is recommended for a Pre-roll campaign?

  1. View Completes Goal
  2. 50/50% Views
  3. 6s Views
  4. Pre-roll Views

Correct Answer :

  • Pre-roll Views

Which feature allows you to choose a category that describes your brand when you set up Pre-roll campaigns?

  1. Conversation topics
  2. Follower look-alike
  3. Goal
  4. Brand vertical

Correct Answer :

  • Brand vertical

Which kind of campaign can drive brand loyalty and in-app conversions from your existing customers?

  1. Video Views campaign
  2. Engagement campaign
  3. App Reengagement campaign
  4. Followers campaign

Correct Answer :

  • App Reengagement campaign

Which measurement study investigates the brand lift between those who have seen your ad and those who have not to help you understand if your campaign is driving mass awareness?

  1. Marketing Mix Modeling
  2. Incremental Reach Measurement
  3. Viewability Reporting
  4. Brand Surveys

Correct Answer :

  • Brand Surveys

Which metric indicates when your video is watched in 50% view for 2 seconds or more, or when someone clicks to expand/unmute your video?

  1. A 6s/50% pre-roll/video view
  2. A 3s/100% pre-roll/video view
  3. A pre-roll view or a video view
  4. A 15s pre-roll/video

Correct Answer :

  • A pre-roll view or a video view

Which of the following ad formats are supported by Timeline Takeover? (Select all that apply)

  1. Image Ads
  2. Video Ads
  3. Twitter Live
  4. Amplify Pre-roll

Correct Answer :

  • Image Ads
  • Video Ads
  • Twitter Live

Which of the following best practices can apply to Timeline Takeover campaigns? (Select all that apply)

  1. Keep messaging concise and consistent in your creatives and copy.
  2. Have a sound-off strategy, use subtitles or text overlays.
  3. Align your creative to the right moment.
  4. Incorporate 7-10 hashtags to drive conversation and gain attention

Correct Answer :

  • Keep messaging concise and consistent in your creatives and copy.
  • Have a sound-off strategy, use subtitles or text overlays.
  • Align your creative to the right moment.

Which of the following best practices can apply to Trend Takeover/Trend Takeover+ campaigns? (Select all that apply)

  1. Use videos that are 5-6 seconds long to ensure a continuous clean loop.
  2. Allow sufficient buffer time for viewers to see your logo or CTA before it replays.
  3. Embrace flashing and plenty of text overlays.
  4. Focus your copy and creative on a single topic, and make it declarative and intriguing.

Correct Answer :

  • Use videos that are 5-6 seconds long to ensure a continuous clean loop.
  • Allow sufficient buffer time for viewers to see your logo or CTA before it replays.
  • Focus your copy and creative on a single topic, and make it declarative and intriguing.
  • Which of the following bid units maximizes video views and lowers the cost per view?

    1. 15s video view
    2. 15s/50%
    3. 3s/50%
    4. 2s/50%

    Correct Answer :

    • 2s/50%

    Which of the following bid units prioritizes long-form engaged video views.

    1. 2s/50%
    2. 3s/100%
    3. 6s/50%
    4. 15s video view

    Correct Answer :

    • 15s video view

    Which of the following components are required in a Trend Takeover campaign? (Select all that apply)

    1. Trend Description in multiple languages
    2. Trend Takeover Hashtag
    3. Promoted Ads
    4. Branded Emoji

    Correct Answer :

    • Trend Takeover Hashtag
    • Promoted Ads

    Which of the following features are incorporated in Twitter’s Live Broadcast?

    1. Hearts
    2. Reminder Cards
    3. Video Carousel
    4. Conversation

    Correct Answer :

    • Hearts
    • Conversation

    Which of the following metrics are available for Trend Takeover/Trend Takeover+ campains? (Select all that apply)

    1. Direct Message Views
    2. Trend Impressions
    3. Mentions
    4. Tweets Displayed

    Correct Answer :

    • Trend Impressions
    • Mentions
    • Tweets Displayed

    Which of the following options contain all the targeting features can you set up in on Twitter’s ad manager?

    1. Keywords
    2. Follower look-alikes, Movies and TV shows, Conversation topics, Keywords
    3. Keywords, Follower look-alikes
    4. Events, TV shows

    Correct Answer :

    • Keywords, Follower look-alikes

    Which of the following statements about 15s view are correct? (Select all that apply)

    1. Brands pay for impressions/video starts in 15s view.
    2. Campaigns with very narrow targeting/low-frequency caps will struggle to successfully serve using 15s view.
    3. Short-form creative (less than 15s) is not recommended for 15s view under Pre-roll Views at this time.
    4. LiveCut Clips

    Correct Answer :

    • Brands pay for impressions/video starts in 15s view.
    • Campaigns with very narrow targeting/low-frequency caps will struggle to successfully serve using 15s view.
    • Short-form creative (less than 15s) is not recommended for 15s view under Pre-roll Views at this time.

    Which of the following statements about Amplify Sponsorships are correct? (Select all that apply)

    1. Amplify Sponsorships allow you to select multiple content categories of the video ads.
    2. Amplify Sponsorships run pre-roll ads alongside any of the available standard or curated content categories.
    3. Amplify Sponsorships enable your brand to connect with a specific event or tentpole moment.
    4. Amplify Sponsorships support one-to-one alignment with a leading video publisher.

    Correct Answer :

    • Amplify Sponsorships enable your brand to connect with a specific event or tentpole moment.
    • Amplify Sponsorships support one-to-one alignment with a leading video publisher.

    Which of the following statements about Curated Category are correct?

    1. Curated Categories allow advertisers to align with niche topics to ensure a deeper level of contextual alignment.
    2. Advertisers can stop their ads from appearing alongside content from up to 5 specific handles per Curated Category.
    3. Advertisers can NOT stop their ads from appearing alongside content from any specific handles per Curated Category.
    4. Twitter’s Curated Categories include football, basketball, baseball, women’s lifestyle, men’s lifestyle, etc.

    Correct Answer :

    • Curated Categories allow advertisers to align with niche topics to ensure a deeper level of contextual alignment.
    • Advertisers can stop their ads from appearing alongside content from up to 5 specific handles per Curated Category.
    • Twitter’s Curated Categories include football, basketball, baseball, women’s lifestyle, men’s lifestyle, etc.

    Which of the following statements about Trend Takeover companion Tweets are correct? (Select all that apply)

    1. The Trend Takeover companion Tweets support Video Ads with Website Buttons.
    2. The Trend Takeover companion Tweets support Video Ads with App Buttons.
    3. Companion Tweets appear in the Home timeline and hashtag search results page throughout the day.
    4. The Trend Takeover companion Tweet is not available at this time.

    Correct Answer :

    • The Trend Takeover companion Tweets support Video Ads with Website Buttons.
    • The Trend Takeover companion Tweets support Video Ads with App Buttons.
    • Companion Tweets appear in the Home timeline and hashtag search results page throughout the day.

    Which of the following statements about Twitter Amplify are correct? (Select all that apply)

    1. Twitter Amplify helps brands build association with events, expertise, and topics that publishers deliver to audiences.
    2. Twitter Amplify extends the reach of the brand message & publisher content.
    3. Twitter Amplify pairs the brand with the premium publisher content of their choosing.
    4. Twitter Amplify provides brands with Ads within Direct Messages

    Correct Answer :

    • Twitter Amplify helps brands build association with events, expertise, and topics that publishers deliver to audiences.
    • Twitter Amplify extends the reach of the brand message & publisher content.
    • Twitter Amplify pairs the brand with the premium publisher content of their choosing.

    Which of the following statements about going live on Twitter app are correct? (Select all that apply)

    1. Going live on Twitter App is limited to the capabilities of the mobile phone and internet connection.
    2. More experienced Publishers/Advertisers who larger campaigns should use Media Studio instead.
    3. Your Live Video will apear in a Tweet in your followers’ timeline and in your profile.
    4. Only verified creators can go live using Twitter app.

    Correct Answer :

    • Going live on Twitter App is limited to the capabilities of the mobile phone and internet connection.
    • More experienced Publishers/Advertisers who larger campaigns should use Media Studio instead.
    • Your Live Video will apear in a Tweet in your followers’ timeline and in your profile.

    Which of the following statements about hashtags are correct? (Select all that apply)

    1. You can expect your brand slogan to translate to a hashtag.
    2. You should reward users for interacting with your hashtag.
    3. You should research how the hashtag is being used already.
    4. Always use ALL CAPS in your hashtag.

    Correct Answer :

    • You should reward users for interacting with your hashtag.
    • You should research how the hashtag is being used already.

    Which of the following statements about live broadcasting are correct? (Select all that apply)

    1. Publishers can live-stream content on Twitter with external encoding hardware or software—a requirement for professional content creators.
    2. Amplify Publisher Partners can monetize live broadcasts to drive revenue from a live stream.
    3. Producer gives publishers a self-serve way to launch a professionally-produced live stream on Twitter.
    4. Twitter Live Event is unavailable during a live broadcast

    Correct Answer :

    • Publishers can live-stream content on Twitter with external encoding hardware or software—a requirement for professional content creators.
    • Amplify Publisher Partners can monetize live broadcasts to drive revenue from a live stream.
    • Producer gives publishers a self-serve way to launch a professionally-produced live stream on Twitter.

    Which of the following statements about video sources are correct? (Select all that apply)

    1. A video source is the means of ingesting live video via RTMP or HLS into Producer.
    2. There is no limit to the number of sources that can be created.
    3. You can push several Encoders to one RTMP URL at a time.
    4. A source needs to be created before you are able to ingest video and broadcast live on Twitter.

    Correct Answer :

    • A video source is the means of ingesting live video via RTMP or HLS into Producer.
    • There is no limit to the number of sources that can be created.
    • A source needs to be created before you are able to ingest video and broadcast live on Twitter.

    Which of the following statements are accurate descriptions of Timeline Takeover?

    1. Timeline Takeover is an exclusive, single-day, “mass awareness” ad package of Twitter’s most valuable impressions.
    2. You can achieve massive reach to our receptive audience over a 24-hour period using immersive, autoplay videos at the top of the timeline.
    3. Using Timeline Takeover, you can maximize your brand exposure on a single day, such as a launch day.
    4. Timeline Takeover allows you to own a single hashtag

    Correct Answer :

    • Timeline Takeover is an exclusive, single-day, “mass awareness” ad package of Twitter’s most valuable impressions.
    • You can achieve massive reach to our receptive audience over a 24-hour period using immersive, autoplay videos at the top of the timeline.
    • Using Timeline Takeover, you can maximize your brand exposure on a single day, such as a launch day.

    Which of the following statements on Tweet Copy best practices are correct? (Select all that apply)

    1. Keep Tweet copy as focused as possible
    2. Connect copy and content
    3. More hashtags = more success
    4. Keep it brief

    Correct Answer :

    • Keep Tweet copy as focused as possible
    • Connect copy and content
    • Keep it brief

    Which of the following terms represent cost per 1000 impressions?

    1. CPV
    2. CPCV
    3. CPM
    4. Completion rate

    Correct Answer :

    • CPM

    Which of the following terms represents the cost of each individual view that an ad receives?

    1. CPM.
    2. CPV
    3. CPCV
    4. Viewability

    Correct Answer :

    • CPV

    Which of the following tips about mixing ad formats are correct? (Select all that apply)

    1. Start with the ad format that casts the widest “attention net” – Timeline Takeover.
    2. Diversify the mix of ad formats to extend the impact of your budget.
    3. Use different assets for different ad formats, a single asset seen among a mix of formats can decrease brand favorability.
    4. Leverage the individual strengths of Amplify and Promoted Video to move consumers through the funnel.

    Correct Answer :

    • Start with the ad format that casts the widest “attention net” – Timeline Takeover.
    • Diversify the mix of ad formats to extend the impact of your budget.
    • Leverage the individual strengths of Amplify and Promoted Video to move consumers through the funnel.

    Which of the following tips on influencer campaigns are correct? (Select all that apply)

    1. Tell and influencer exactly what to say and do.
    2. Provide influencers with the creative runway at the onset of the brief to ensure the campaign will hit the right tone.
    3. Work with influencers to create Tweet copy that leverages their signature voice and doesn’t come across as overly commercial.
    4. Balance branding with overall creative messaging to draw a clear connection to your brand.

    Correct Answer :

    • Provide influencers with the creative runway at the onset of the brief to ensure the campaign will hit the right tone.
    • Work with influencers to create Tweet copy that leverages their signature voice and doesn’t come across as overly commercial.
    • Balance branding with overall creative messaging to draw a clear connection to your brand.

    Which one is NOT one of Amplify Pre-roll Publisher Criteria

    1. Verified account in good standing
    2. Video content must be of premium production quality
    3. Publish brand-safe content according to the Safe for Ads content guidelines
    4. Publishers agree to only create content for Twitter

    Correct Answer :

    • Publishers agree to only create content for Twitter

    Which one of the following features is in Twitter’s Live Events but not Twitter’s Live Broadcasts?

    1. Video Carousel
    2. Conversation
    3. Virtual live stream testing and support from Publisher Help team
    4. Broadcast Scheduling, LiveCut, Analytics.

    Correct Answer :

    • Video Carousel

    Who do Twitter Rules apply to?

    1. Advertisers only
    2. Publishers only
    3. Everyone
    4. Creators only

    Correct Answer :

    • Everyone

    Why do creatives matter for Twitter Video Ads?

    1. Creative best practices can lift brand favorability.
    2. Creative is a significant factor when it comes to driving sales.
    3. Creative best practices can lift purchase intent for Twitter.
    4. Good creatives drive no significant impact on campaign success

    Correct Answer :

    • Creative best practices can lift brand favorability.
    • Creative is a significant factor when it comes to driving sales.
    • Creative best practices can lift purchase intent for Twitter.

    Why should you advertise with videos on Twitter? Choose all that apply.

    1. Video ads on Twitter have the ability to lift key brand metrics.
    2. Video ads on Twitter can lift purchase intent.
    3. Video ads are universally more effective than other ad formats.
    4. Video ads on Twitter can lift brand favorability

    Correct Answer :

    • Video ads on Twitter have the ability to lift key brand metrics.
    • Video ads on Twitter can lift purchase intent.
    • Video ads on Twitter can lift brand favorability

    With a limited budget, your organization wants to host a small live virtual concert to fundraise for charity. Which Twitter Live platform should you choose?

    1. Live Event
    2. Live Broadcast
    3. Go Live on Twitter app

    Correct Answer :

    • Live Broadcast

    You are a clothing brand and you want to use Twitter’s Video Ad offerings to direct your audience to your landing page, which ad format should you choose?

    1. Video Ads with Website Buttons
    2. Video Ads
    3. Video Ads with Polls
    4. Video Ads with Conversation Buttons

    Correct Answer :

    • Video Ads with Website Buttons

    You are a film production company and you want to maximize the impact of your Twitter ad campaign on your new action movie launch. You also want to create mass awareness and shift users’ sentiments. What should you do to achieve that?

    1. The autoplay GIF or video appears at the top of the Explore tab, with the advertiser’s #hashtag, trend description, and “Promoted by Brand” copy
    2. The trend moves down to the Trends section (without the GIF).
    3. An advertiser’s pinned Tweet at the top and a timeline of other Tweets that contain the hashtag is populated.
    4. The autoplay GIF or video appears as a Tweet on the viewer’s timeline.

    Correct Answer :

    • The trend moves down to the Trends section (without the GIF).

    You are a global fashion brand and you want to launch a virtual live fashion show to promote your eco-conscious fashion products. You want to draw a large audience and include promotions before and after the live campaign. Which Twitter Live platform should you choose?

    1. Live Event
    2. Live Broadcast
    3. Go Live on Twitter app

    Correct Answer :

    • Live Event

    You are a sports drink brand that wants to align your video ads with a single, premium sports publisher during the Superbowl. Which ad format should you choose?

    1. Timeline Takeover
    2. Trend Takeover
    3. Amplify Pre-roll
    4. Amplify Sponsorship

    Correct Answer :

    • Amplify Sponsorship

    You are an interior design company and you want to illustrate several facets of your service to your potential clients, which Twitter ad formats should you choose?

    1. Quick Promote
    2. Amplify Pre-roll
    3. Carousel Ads
    4. App Installs Ads

    Correct Answer :

    • Carousel Ads

    You produced a video ad with creative sound effects and voiceovers, how do you adapt it to Twitter’s feed environment? (Select all that apply)

    1. Create word (sound effect) overlays or subtitles and encourage users to turn on their sounds.
    2. Put the video ad on Twitter as it is and hope that the audience will turn the sound on.
    3. Add “Turn your sound on” in the video.
    4. Reach out to a Twitter representative and ask the platform make an exception for your video ad.

    Correct Answer :

    • Create word (sound effect) overlays or subtitles and encourage users to turn on their sounds.
    • Add “Turn your sound on” in the video.

    You want align your video ad content from a specific publisher to connect with your consumers’ passion points. Which Twitter ad format should you choose?

    1. Amplify Pre-roll
    2. Amplify Sponsorship
    3. Trend takeover
    4. Timeline Takeover

    Correct Answer :

    • Amplify Sponsorship

    This page was last edited on 3rd February, 2024 at 4:37 PM (UTC).

    I hope this helps! Let me know if you have any other questions.

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