Certification Answers

The Ultimate Guide to Launching a Profitable Small Business – SEMrush Certification Answers 2024

Who is this сourse for?

The information and strategies in this course are suitable for small business owners or anyone who is looking to maximize engagement and take their marketing efforts to the next level.

What you’ll learn

Semrush’s new Ultimate Guide to Launching a Profitable Small Business course offers 10 short lessons on a range of marketing related topics that are key when starting a new business including website creation, SEO, content marketing, and more. By the end of the course, you’ll have the tools and strategies you need to launch your new business successfully.

Earn Your Certificate from Semrush Academy

Semrush has been recognized by the search community across the globe, winning several accolades as the best SEO software suite.

Course Structure

How to Start a Business from Scratch: A Complete Checklist

In this lesson, you’ll discover 5 pro-level steps to take when launching a new business so you know exactly what to prioritize from the beginning.

How to Pick the Best Domain Name for Your Website

In this lesson, you’ll learn important considerations when choosing a domain name for your new website so you know exactly what to include and what to avoid.

The Fast, Easy Way to Make a Website for Your New Business

Wes shares everything you need to know to get started with your new website, including step-by-step walkthroughs and his preferred tools.

SEO Tips to Help Your Business Get Found In Search

In this lesson, Wes shares exactly what you need to do to start ranking your business’s new website in Google search results. You’ll learn what you can do to get the best results for the least amount of effort.

Google Business Profile Optimization: What You Should Focus On

In this lesson, you’ll learn how to secure a spot on the coveted Google map pack. Wes shares exactly what to focus on so you increase your ability to rank. He’ll break down the 7 big local SEO ranking factors, as well as the 3 most important elements within your GBP that you can actually control and use to your advantage.

How to Get More 5-Star Google Reviews for Your Business

In this lesson, Wes shares how you can get the positive online feedback your business deserves.You’ll discover his personal action plan for getting more reviews on Google so you can stand out from the crowd and gain more customers.

How to Use Content Marketing to Explode Your Business Reach

In this lesson, Wes shares the 3 steps you need to take to get the most out of your content and reach more people so you can start bringing in profits on a larger scale.

How to Master Email Marketing (& 42x Your Money!)

In this lesson, Wes guides you through the exact steps to take in order to run an effective and profitable email marketing campaign, including what’s working in today’s market.

Social Media Marketing Strategies That Work in 2022

In this lesson, Wes shares his favorite FREE social media marketing tips that actually work in 2022.

Paid Traffic Secrets ANY Business Can Use

That’s why in this lesson, you’ll discover what paid traffic approaches are working right now so you can spend the money you have with confidence, knowing that you’re going to get results.

The Ultimate Guide to Launching a Profitable Small Business

https://www.semrush.com/academy/courses/ultimate-guide-launching-profitable-business/

Certification Questions & Certification Answers

Adding additional business categories to your profile will dilute your ranking potential.

  1. True
  2. False

Correct Answer :

  • False

Choose six elements of a good business plan.

  1. How you will make money
  2. How you will acquire your customers
  3. How you plan to give back to your community
  4. The type of people you plan on hiring
  5. What you’ll be providing
  6. How you plan on funding your business
  7. Overview of the business
  8. Who you customers are

Correct Answer :

  • How you will make money
  • How you will acquire your customers
  • The type of people you plan on hiring
  • What you’ll be providing
  • How you plan on funding your business
  • Overview of the business

Content marketing is sales driven

  1. True
  2. False

Correct Answer :

  • False

Fill in the blank: All business have _______ and ________

  1. Public and Private Investors
  2. Purpose and a Sense of Community
  3. Opportunity and a Competitive Nature
  4. Personality and a Point of View

Correct Answer :

  • Purpose and a Sense of Community

For every $1 you put into your email marketing, how much can you get back?

  1. $42
  2. $52
  3. $2
  4. $102

Correct Answer :

  • $42

Google’s guidelines strictly enforce not incentivizing reviews

  1. False
  2. True

Correct Answer :

  • True

How much money should you spend on a video ad?

  1. It isn’t best practice to spend money on video ads
  2. About $10-$12 per day
  3. About $2-$5 per day
  4. No more than $10 per week

Correct Answer :

  • About $2-$5 per day

Should you pick a keyword rich domain name or a branded one?

  1. None of the above
  2. Keyword rich only
  3. Branded only
  4. A combination of the two

Correct Answer :

  • A combination of the two

Uploading a video on YouTube with your keyphrase and embedding it on your website will hinder your Google rankings.

  1. True
  2. False

Correct Answer :

  • False

What Semrush tool can you use to research your business category and competition?

  1. Keyword Overview
  2. Market Explorer
  3. Site Audit
  4. Topic Research

Correct Answer :

  • Market Explorer

What are some good places to share your Google review link or QR code? (check all that apply)

  1. The top fold of your website
  2. Any promotional materials you have
  3. The signature line of your team’s business email
  4. The signature line of your business email

Correct Answer :

  • The top fold of your website
  • Any promotional materials you have
  • The signature line of your team’s business email
  • The signature line of your business email

What are the three most important elements of your Google Business Profile that are within your control?

  1. Where your business is located
  2. Your primary GBP category
  3. Keywords in your business name
  4. Additional GBP categories
  5. User signals (how long visitors stay, click through rates, etc.)

Correct Answer :

  • Your primary GBP category
  • Keywords in your business name
  • Additional GBP categories

What free WordPress plugin will help you create your website?

  1. Starter Templates
  2. TemplatePress
  3. Beginner Templates
  4. Cloud Collection

Correct Answer :

  • Starter Templates

What is a great way to get a lot of attention fast on social media?

  1. Promote your new product or service with an enticing sales pitch
  2. Jump on a brand new feature that is rolled out on an existing platform
  3. Choose a day each week to post once every hour
  4. Join in on a controversial topic

Correct Answer :

  • Join in on a controversial topic

What is an easy way to validate your business idea?

  1. Test it on the market for at least 90 days
  2. Offer your product or service free to a small group of people
  3. There isn’t an easy way to validate a business idea
  4. Conduct a simple social media poll with your followers

Correct Answer :

  • Offer your product or service free to a small group of people

What is the most important factor for ranking in Google Maps?

  1. Your Google Business Profile (GBP)
  2. Google reviews
  3. Backlinks to your website
  4. What’s on your website

Correct Answer :

  • Your Google Business Profile (GBP)

What marketing tactic gives you the best results for the least amount of effort?

  1. Content Marketing
  2. Social Media Marketing
  3. Paid Search
  4. SEO

Correct Answer :

  • SEO

What ratio should your education and sales content output be?

  1. 90% education, 10% sales
  2. 70% education, 30% sales
  3. 90% sales, 10% education
  4. 80% education, 20% sales

Correct Answer :

  • 70% education, 30% sales

What should you be sharing on your LinkedIn feed? (check all that apply)

  1. Helpful tips and articles
  2. Links to your freebie lead magnet
  3. Personal information so your customers can get to know the real you
  4. Sales pitches
  5. Repurposed content that you’ve previously shared
  6. Your competitor’s content, but with a fresh new spin

Correct Answer :

  • Helpful tips and articles
  • Links to your freebie lead magnet
  • Repurposed content that you’ve previously shared

What tool will help you generate a unique Google review link?

  1. Birdeye
  2. Semrush
  3. Whitespark
  4. Bluespark

Correct Answer :

  • Birdeye

When choosing a color palette for your business

  1. Research what will resonate with your customers
  2. Go with what you like best
  3. Research what will resonate with your competitors
  4. Align with trending businesses

Correct Answer :

  • Research what will resonate with your customers

When gathering design inspiration for your new website

  1. All of the above
  2. Look at your competitors’ websites as they likely have designs that are worth borrowing from
  3. Look at existing sites that have the look and feel that would be appropriate for your business
  4. Be inspired by other designs and copy elements that stand out the most to you

Correct Answer :

  • All of the above

When is the best time to ask a customer for a review?

  1. It is not best practice to ask for a review
  2. At least 2 weeks after they received your product or service
  3. Two days after they had a positive experience with your business
  4. Immediately after they had a positive experience with your business

Correct Answer :

  • Two days after they had a positive experience with your business

When optimizing your pages for SEO, aim for 100-150 words

  1. True
  2. False

Correct Answer :

  • False

When structuring a business legally, most SMBs go with:

  1. Partnership
  2. Limited Liability Company (LLC)
  3. Corporation
  4. Sole proprietorship

Correct Answer :

  • Limited Liability Company (LLC)

Which Semrush tool can help you analyze your writing and keywords?

  1. SEO Writing Assistant
  2. Domain Overview Tool
  3. Topic Research Tool
  4. Keyword Magic Tool

Correct Answer :

  • SEO Writing Assistant

Which stage of the sales funnel should your content encourage leads to convert?

  1. At any stage of the funnel
  2. Bottom of the funnel
  3. Middle of the funnel
  4. Top of the funnel

Correct Answer :

  • Bottom of the funnel

Why is it a good idea to clean out your email list every few months?

  1. To ensure your email list is always less than 5K
  2. Because if you don’t do it manually, your email marketing tool will clean it out for you
  3. To get rid of customers you no longer want
  4. To avoid being sent to the spam folder due to non-engagement

Correct Answer :

  • To avoid being sent to the spam folder due to non-engagement

You should separate your banking accounts between personal and business

  1. False
  2. True

Correct Answer :

  • True

Your domain name should be long, but memorable

  1. False
  2. True

Correct Answer :

  • False

This page was last edited on 7th February, 2024 at 2:37 PM (UTC).

I hope this helps! Let me know if you have any other questions.

  • © 2024 Certification Answers - Text is available under the Creative Commons Attribution-ShareAlike 4.0 International (CC BY-SA 4.0).
    Additional terms may apply. By using this site, you agree to the Terms of Use and Privacy Policy.