Certification Answers

Social Media Marketing Crash Course – Semrush Certification Answers 2024

Who is this сourse for?
This course is designed for individuals in any industry who would like to develop a deeper understanding of social media best practices. The course material includes insights into the best tools to use when implementing social strategies.

What you’ll learn
Throughout this course, you’ll develop an understanding of social media algorithms, competitor benchmarking, audience insights, influencer fundamentals, and measurement tactics.

Earn Your Certificate from Semrush Academy
Semrush has been recognized by the search community across the globe, winning several accolades as the best SEO software suite.

Course Structure

Social Media Marketing Fundamentals

In this lesson, you will gain an understanding of social media marketing fundamentals and how different social channels can be used to achieve certain marketing objectives.

Understanding How Social Media Algorithms Work

In this lesson, you will be introduced to Social Media Algorithms, how they work and strategic ways to create content that the algorithms will favor.

Audience and Competitor Insights

In this lesson, you will learn ways to gain a deeper understanding of your target market and competitors on social, so you can make a game plan that connects with your audience and stands out from the competition.

Building your Organic Social Media Strategy

In this lesson, we take a detailed step-by-step approach to conducting a social media audit along with diving into Semrush’s Social Poster tool to ensure an effective plan is formulated for your organic social media strategy.

Influencer Marketing with Social Media

In this lesson, we look at the key factors in using influencers for a marketing campaign, from selection, management and measurement.

Measurement: Social Media Analytics

In this final lesson, you will learn how to measure your social media marketing efforts with key metrics and use Semrush Social Analytics tool to help make data-driven decisions to optimize your social media strategy.

Social Media Marketing Crash Course – Semrush Academy

Learn social media marketing fundamentals in this hands-on course. Discover how to develop audience insights, track competitors’ social channels, and much more.

Certification Questions & Certification Answers

LinkedIn should not be a social channel to consider using, if your marketing goal is Business to Business (B2B) Lead Generation.

  1. True.
  2. False.

Correct Answer :

  • True.

Measuring your social media marketing activities can allow for which of the following?

  1. Gain insights into customer behavior.
  2. All are possible with social media measurement.
  3. Track social media marketing return on investment.
  4. Track performance against competitors and identify opportunities to improve.

Correct Answer :

  • All are possible with social media measurement.

Semrush’s Social Analytics Engagement report showcases KPIs against a previous time frame.

  1. False.
  2. True.

Correct Answer :

  • True.

The last step of IRM is negotiating terms of collaboration

  1. True.
  2. False.

Correct Answer :

  • False.

Using Buzz Guru can allow you to search for influencers using which criteria?

  1. Language.
  2. Subscribers.
  3. Estimated cost.
  4. All can be used.

Correct Answer :

  • All can be used.

What are the best practices one should use across social media platforms to ensure that your content gets more engagement?

  1. Have a consistent brand identity.
  2. All practices should be used.
  3. Use video content only.
  4. Use evergreen content only.

Correct Answer :

  • All practices should be used.

When using the Semrush Social Tracker tool, which metric should you consider using to review engagement, if you do not have many posts or a smaller audience compared to that of your competition?

  1. Total audience.
  2. None should be considered.
  3. Engagement rate.
  4. Total activity.

Correct Answer :

  • Engagement rate.

Which Semrush tool can allow you to filter message type by mention, post comment, or direct message?

  1. Social Poster.
  2. Social Inbox.
  3. Social Tracker.
  4. Social Analytics.

Correct Answer :

  • Social Inbox.

Which Semrush tool can be used to conduct a social media audit of your competitors?

  1. Social Poster.
  2. Social Inbox.
  3. Social Analytics.
  4. Social Tracker.

Correct Answer :

  • Social Tracker.

Which metric measures the percentage of people who take a desired action after being exposed to a campaign?

  1. ROI.
  2. Conversion rate.
  3. Reach.
  4. Bounce rate.

Correct Answer :

  • Conversion rate.

Which of the following are “Meta” brands?

  1. Twitter and Instagram.
  2. YouTube and Twitter.
  3. LinkedIn and Facebook.
  4. Facebook and Instagram.

Correct Answer :

  • Facebook and Instagram.

Which report within the Semrush Social Tracker tool allows you to add news feeds?

  1. Posts.
  2. Content Ideas.
  3. None allow this option.
  4. Calendar.

Correct Answer :

  • None allow this option.

You can use Facebook and Instagram with Semrush’s Social Poster tool without connecting to Business Pages.

  1. True.
  2. False.

Correct Answer :

  • False.

YouTube will not suggest videos related to what you have previously watched.

  1. False.
  2. True.

Correct Answer :

  • False.

This page was last edited on 3rd February, 2024 at 4:37 PM (UTC).

I hope this helps! Let me know if you have any other questions.

  • © 2024 Certification Answers - Text is available under the Creative Commons Attribution-ShareAlike 4.0 International (CC BY-SA 4.0).
    Additional terms may apply. By using this site, you agree to the Terms of Use and Privacy Policy.