Certification Answers

SEO Principles: An Essential Guide for Beginners– Semrush Certification Answers 2024

Who is this сourse for?
Whether you are brand new to digital marketing or looking for a refresher on key SEO principles — this course is for you! Upon completion, you’ll have everything you need to know to get started with SEO.

What you’ll learn
Discover exactly what SEO is and how to apply its principles to your marketing strategies. You’ll learn the 3 main components of SEO: On-page SEO, Technical SEO, and Off-page SEO, as well as keyword research fundamentals.

Earn Your Certificate from Semrush Academy
Semrush has been recognized by the search community across the globe, winning several accolades as the best SEO software suite.

Course Structure

What is SEO? (The Multi-Trillion-Dollar Opportunity)

In this lesson, you’ll gain an understanding of what search engine optimization is and how search engine results pages work.

The 3 Components of SEO

In this lesson, you will be introduced to the main components of SEO and the also the relevance of using keywords on your webpages to rank on Google.

Intro to Keyword Research

In this lesson, you’ll learn the major factors to consider when conducting keyword research, how SEOs categorize keywords, and more.

Creating Your List of Target Keywords

In this lesson, you’ll learn how to use Semrush tools to build lists of target keywords, specifically using Organic Research, Keyword Overview, Keyword Magic Tool and Keyword Gap.

On-Page SEO

In this lesson, you will dive deeper into On-page SEO and will learn relevant factors and best practices for developing well-optimized webpages.

Technical SEO

In this lesson, we take a detailed look at Technical SEO, exploring in further detail how search engines work and using Semrushs Site Audit tool to diagnose issues to allow for optimisation.

Off-Page SEO

In this final lesson, you will learn Off-page SEO. Specifically the relevance of backlinks along with best practices of link building by using Semrushs Backlink Analytics and Link Building Tool.

SEO Principles: An Essential Guide for Beginners

https://www.semrush.com/academy/courses/seo-principles-beginners-guide/

Certification Questions & Certification Answers

Anchor text is the clickable text that appears in a hyperlink

  1. False
  2. True

Correct Answer :

  • True

At which stage of the process does Google determine what each page is about?

  1. Crawling stage
  2. None of these stages
  3. Serving stage
  4. Indexing stage

Correct Answer :

  • Indexing stage

How can you help Google understand what a webpage’s images contain?

  1. Ensure the image’s file name is descriptive, but also short
  2. None will help Google
  3. Force the primary target keyword within the image file name as much as possible
  4. Ensure the image’s file name is short and contains only numbers

Correct Answer :

  • Ensure the image’s file name is descriptive, but also short

How does Google decide where to display a given webpage on their search results pages?

  1. Google bases its decision based solely on Google Ads spend
  2. None of these are correct
  3. Google uses thousands of different signals to decide where to display a given webpage on their search results pages.
  4. Google bases its decision based solely on a webpage metatags

Correct Answer :

  • Google uses thousands of different signals to decide where to display a given webpage on their search results pages.

It’s important to tag paid links with the “nofollow” or “sponsored” attribute.

  1. True
  2. False

Correct Answer :

  • True

Keywords can be categorized into what main types of search intent?

  1. Navigational, Commercial,Transactional
  2. Navigational, Evaluation, Commercial
  3. Navigational, Informational, Commercial, Transactional
  4. Informational, Transactional

Correct Answer :

  • Navigational, Informational, Commercial, Transactional

Some best practices when creating title tags are what?

  1. None of these are best practices
  2. Make them under 60 characters long and ensure to include at least one transactional keyword
  3. Make them under 60 characters long, Include your main target keyword in a natural way, and consider adding your brand name to the end
  4. Make them over 60 characters long and include your target keyword

Correct Answer :

  • Make them under 60 characters long, Include your main target keyword in a natural way, and consider adding your brand name to the end

The Google index is a giant database of hundreds of billions of webpages that can be displayed in Google Search results.

  1. True
  2. False

Correct Answer :

  • True

The Semrush SEO Content Template tool shows suggested text length, related keywords, and backlink targets.

  1. False
  2. True

Correct Answer :

  • True

The blue title link of the Google snippet is usually based on what?

  1. The page’s title tag
  2. The page’s meta description
  3. The page’s URL slug
  4. Image file names

Correct Answer :

  • The page’s title tag

The “SF” column in Semrush’s Organic Research Tool shows which of the following?

  1. The number of common keywords an analyzed domain and a given competitor has
  2. Changes in search features positioning
  3. The obtained search features for a website
  4. How many search features are on the search engine results page for a keyword and what the website has obtained

Correct Answer :

  • How many search features are on the search engine results page for a keyword and what the website has obtained

Webpages ranked higher on Google will usually get more organic search visits.

  1. True
  2. False

Correct Answer :

  • True

What are Navigational keywords?

  1. They are keywords used by people trying to go to a specific website or webpage.
  2. They are keywords used by people looking for information related to a potential purchase.
  3. They are keywords used by people who are actively shopping and close to purchase.
  4. They are keywords used by people to get information or conduct general research not related to a purchase.

Correct Answer :

  • They are keywords used by people trying to go to a specific website or webpage.

What is Semrush’s “Traffic Cost”?

  1. An estimate of how much the traffic would cost if a business was paying for it via Google Search Ads
  2. An estimate of the cost per customer
  3. None of the above
  4. An estimate of how much search volume there is, based on Google Search Ads

Correct Answer :

  • An estimate of how much the traffic would cost if a business was paying for it via Google Search Ads

What is the main purpose of SEO?

  1. To get more organic traffic from search engines
  2. To use Google Ads to drive more traffic to the website or webpage you want
  3. To increase social media shares
  4. To increase keyword search volume

Correct Answer :

  • To get more organic traffic from search engines

What is “Search Volume”?

  1. How often people are searching for a given keyword
  2. How many visits the number-1 ranked page gets
  3. How many people visit a website
  4. The position changes of a webpage on SERP

Correct Answer :

  • How often people are searching for a given keyword

What report in the Site Audit Tool can analyze the number of pages between a website’s homepage to another page?

  1. Core Web Vitals Report
  2. Markup Report
  3. Crawlability Report
  4. Page Efficiency Report

Correct Answer :

  • Crawlability Report

Which Semrush tool can analyze Readability, SEO factors, Originality, and Tone of voice while developing content in real-time?

  1. SEO Content Template
  2. SEO Writing Assistant
  3. Topic Research
  4. Post Tracking

Correct Answer :

  • SEO Writing Assistant

Which of the following is a technique you can use can build backlinks?

  1. Create content that contains original data
  2. Build backlinks with Semrush’s Link Building Tool
  3. All of these techniques can be used
  4. Through broken link-building with Backlink Analytics Tool

Correct Answer :

  • All of these techniques can be used

Which of these is part of Technical SEO?

  1. All are related to Technical SEO
  2. Making sure you are getting high-quality backlinks from other websites to your own
  3. Activities that impact how search engines index and crawl your site
  4. Including keywords in your content in the right places

Correct Answer :

  • Activities that impact how search engines index and crawl your site

Which of these is part of off-page SEO?

  1. All are related to Off-page SEO
  2. Using internal linking effectively
  3. Optimizing title tags and meta descriptions (not too long, including keywords, etc.)
  4. Showing Google that your website and pages are authoritative and trustworthy (especially by getting backlinks from other websites to your own)

Correct Answer :

  • Showing Google that your website and pages are authoritative and trustworthy (especially by getting backlinks from other websites to your own)

Which of these is part of on-page SEO?

  1. Making sure you are getting high-quality backlinks from other websites to your own
  2. Making sure your webpages are relevant and useful relative to the phrases people are searching for
  3. All are related to On-page SEO
  4. Making sure your webpages get shared often on social media

Correct Answer :

  • Making sure your webpages are relevant and useful relative to the phrases people are searching for

Which section of Semrush’s Backlinks Analytics report shows how many of the links are followed or marked as nofollow, sponsored, or UGC?

  1. Referring Domains
  2. Referring Domains
  3. Backlink Types
  4. Link Attributes

Correct Answer :

  • Link Attributes

Which type of keyword is the following: “How to make a Facebook page”

  1. Transactional keyword
  2. Long-tail keyword
  3. Navigational keyword
  4. Head keyword

Correct Answer :

  • Long-tail keyword

Which type of keyword is the following: “iPad”

  1. Head keyword
  2. Long-tail keyword
  3. Absolute keyword
  4. Transactional keyword

Correct Answer :

  • Head keyword

Why might you include a “noindex” tag on certain pages?

  1. To temporarily redirect from one page to another
  2. To show users an error message that a page is no longer available
  3. To permanently redirect from one page to another
  4. You don’t want the pages to show up in Google Search results

Correct Answer :

  • You don’t want the pages to show up in Google Search results

With the Keyword Magic Tool you can take your site and compare it directly with competitor sites to see which keywords they’re ranking for that you are not.

  1. True
  2. False

Correct Answer :

  • True

This page was last edited on 12th February, 2024 at 12:23 AM (UTC).

I hope this helps! Let me know if you have any other questions.

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