Certification Answers

SEMrush Role of Content Exam Answers 2024

Role of Content course contents

Lesson 1. The basics of SEO content
You’ll dive into the basic points of SEO content, learn the course structure, and know what to focus on while improving an SEO strategy.

Lesson 2. What is E-A-T and how important is it?
Eric will explain the basics of the E-A-T concept, teaching you how content breadth and width can impact your SEO success. You’ll also learn the meaning of Your Money or Your Life (YMYL) queries.

Lesson 3. Why content is important for SEO
You will learn how you can use content to effectively drive SEO, discover why users’ needs are important to track, and analyze your digital marketing campaigns. Eric will also share practical cases to demonstrate to you how the amount of content published affects online visibility.

Lesson 4. How users’ needs impact content depth
You’ll find out how users’ needs impact the depth and breadth of the content on your website, and explore how the query and the true needs are connected. You will also focus on the importance of UX in SEO strategy.

Lesson 5. The basics of links and PageRank
You will get an understanding of the basic aspects of links and PageRank, diving deeper into the interconnection of content strategy and link relevance.

Lesson 6. The evolution of SEO ranking factors
You will explore case studies and get insights on how links can improve rankings and discover what signals inform Google about content quality.

Lesson 7. Backlink analysis
Eric will show you how to do backlink analysis with SEMrush. You will learn how to analyze links and research your competitors’ backlink profiles to get content ideas.

Lesson 8. Link relevance
In this lesson, Eric will guide you through the understanding of why link relevance is so important. You will also find out what types of links are worth acquiring and what content is link-worthy.

Lesson 9. The power of informational content
You’ll discover the benefits of informational content, getting insights on page speed and learning the basics of added-value mindset and how to implement it in your content strategy.

Lesson 10. Content hubs vs. blogs
In this lesson, Eric will bring you deeper into the world of hubs and blogs. You’ll discover the best places to publish your content and learn about categorized tag pages and search engines’ priorities when ranking and indexing content.

Who is this course for?
Whether you’re a marketing team leader, a content expert or an SEO-addicted specialist, if you’re seeking to improve your SEO strategy and implement great content and links to gain online visibility, take this course to get precious insights on the role of content in SEO.

Role of Content course with Eric Enge – SEMrush Academy
https://www.semrush.com/academy/courses/role-of-content-with-eric-enge

Role of Content Exam – SEMrush Academy
https://www.semrush.com/academy/exams/role-of-content-exam

Free online digital marketing courses | SEMrush Academy
https://www.semrush.com/academy/courses?spec=ALL&lang=en-US

Certification Questions & Certification Answers

Why Do People Link To You?

  1. To make money via what you pay them
  2. To help you make money
  3. Because helping their site users by linking to great content increases those users’ affinity for their business
  4. Because Google ranks sites that link out higher

Correct Answer:

  • Because helping their site users by linking to great content increases those users’ affinity for their business

What Are The Downsides Of Using A Blog To Publish Evergreen Content? Choose Two Answers.

  1. Many pages on a blog are “overhead” pages that Google won’t want to index
  2. Blog platforms show content based on age, not on importance and relevance
  3. Blogs make publishing too easy
  4. Google doesn’t like blogs

Correct Answer:

  • Many pages on a blog are “overhead” pages that Google won’t want to index
  • Blog platforms show content based on age, not on importance and relevance

What Are Some Of The Ways You Can filter Links In SEMrush? Choose Three Answers.

  1. Sort them by the price per link
  2. Limit the number of links per domain
  3. filter our NoFollow/Sponsored/UGC links
  4. Sort them by PageScore

Correct Answer:

  • Limit the number of links per domain
  • filter our NoFollow/Sponsored/UGC links
  • Sort them by PageScore

Which Of These Is The Most Important Aspect Of Links To Your Site?

  1. They are inexpensive
  2. They are freely given
  3. They use rich anchor text
  4. They link to money pages on your site

Correct Answer:

  • They are freely given

What Are The Most Important Aspects Of Content For SEO? Choose Two Correct Answers.

  1. Addressing user needs
  2. Publishing high quality content
  3. Publishing high volumes of content
  4. Publishing more content than your competitor

Correct Answer:

  • Addressing user needs
  • Publishing high quality content

How Do We Balance Comprehensive Content With The Desire For Easy To Navigate Websites?

  1. Decide on one or the other, you can’t have both
  2. Prioritize depth of content first, it’s more important
  3. Invest in CX and UX and content depth and breadth so you can give users both
  4. Prioritize UX and CX first, it’s more important

Correct Answer:

  • Invest in CX and UX and content depth and breadth so you can give users both

What Do Our Case Studies About Links As A Ranking Factor Show Us?

  1. If you get links too quickly it can hurt you
  2. You should focus all of your content efforts on data research reports
  3. Links obtained via 301 redirects are not helpful
  4. If links are organically owned it’s OK if you get a lot of them very quickly

Correct Answer:

  • Links obtained via 301 redirects are not helpful

How Can Improving Your EAT Help Your Business? Choose The Three Best Answers.

  1. Get more links to your content
  2. Get more leads as Google uses it as a ranking factor
  3. Improve your conversion rates
  4. Get more shares of your content

Correct Answer:

  • Get more links to your content
  • Improve your conversion rates
  • Get more shares of your content

What Are Some Of The Benefits Of Informational Content? Pick The Three Best Answers.

  1. It can increase your visibility
  2. It can enhance your brand
  3. It can build your reputation
  4. It can increase the number of pages on your site that are a ranking factor

Correct Answer:

  • It can increase your visibility
  • It can enhance your brand
  • It can build your reputation

This page was last edited on 3rd February, 2024 at 4:40 PM (UTC).

I hope this helps! Let me know if you have any other questions.

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