Certification Questions & Certification Answers
Look at the image below. According to the Keyword Magic Tool’s embedded feature, Keyword Analyzer, it will be easier to get higher position in Google if you write an article using the first set of keywords.
- There is not enough information to determine
- True
- False
Correct Answer:
- False
Look at the list of recommended keywords from the SEO Writing Assistant. Why are some of these keywords highlighted green?
- You’ve already used these keywords in your headings
- These keywords are the most relevant to your copy
- You’ve already used these keywords within your copy
- You’ve already used these keywords in your title
Correct Answer:
- You’ve already used these keywords within your copy
The On Page SEO Checker report, as shown in the image below, shows signs of keyword stuffing, based on comparison with your competitors
- There is not enough information to determine
- True
- False
Correct Answer:
- True
The Post Tracking tool allows you to monitor the sources of your articles’ backlinks.
- True
- False
Correct Answer:
- True
To see audience, engagement and activity for your social media accounts, you would create an On Page SEO Checker campaign.
- False
- True
Correct Answer:
- False
What are the SEO Content Template Tool’s key recommendations based on?
- Proprietary algorithms
- Analysis of your top 10 rivals in Google
- Analysis of your top 100 rivals in Google
- Analysis of all your rivals in Google
- Analysis of SEMrush’s domain database
- Google recommendations
Correct Answer:
- Analysis of your top 10 rivals in Google
What can be done with the help of the Marketing Calendar? Choose three answers.
- Arranging and customizing marketing campaigns and activities
- Scheduling posts on social media
- Assigning tasks within marketing activities to other users
- Sharing your calendars with other users
- Analyzing you campaigns by user engagement metrics
Correct Answer:
- Arranging and customizing marketing campaigns and activities
- Assigning tasks within marketing activities to other users
- Sharing your calendars with other users
What does the TF-IDF metric from On Page SEO Checker show?
- How important a word is to a specific document
- The approximate expected monthly traffic for a keyword
- How many times a keyword was used in a URL
- Which keywords are better perceived by people
- How a search engine sees a keyword
Correct Answer:
- How important a word is to a specific document
When working with the Topic Research tool, you can enter your domain name. What is the purpose of this?
- To highlight the subtopics you’ve already written about
- To be able to sort subtopics by topic efficiency, so that subtopics that are most relevant to your content will be shown first
- To exclude subtopics with branded keywords that are related to your domain
Correct Answer:
- To highlight the subtopics you’ve already written about
Which SEMrush tool can be integrated with your Google Analytics account in order to provide you with user engagement metrics for your articles?
- Brand Monitoring
- SEO Content Template
- Social Media Tracker
- Content Audit
- On Page SEO Checker
- Position Tracking
Correct Answer:
- Content Audit
Which SEMrush tools should you use to find the most resonant ideas for your content based on people’s search queries and questions about a specific topic? Choose two answers.
- On Page SEO Checker
- Keyword Gap
- Topic Research
- Position Tracking
- Keyword Magic Tool
- Organic Traffic Insights
Correct Answer:
- Topic Research
Which metrics AREN’T available in the Content Audit report? Choose three answers.
- Domain age
- Words count
- Bounce Rate
- Amount of paid keywords
- Facebook shares
- Domain score
- Backlinks
Correct Answer:
- Domain age
- Amount of paid keywords
- Domain score
Which metrics are available in the Content Audit report? Choose three answers.
- Amount of paid keywords
- Words count
- Domain age
- Domain score
- Backlinks
- Bounce Rate
Correct Answer:
- Words count
- Backlinks
- Bounce Rate
Which metrics does the Social Media Tracker NOT track for a Facebook account?
- Reactions: ‘Like’, ‘Love’, ‘Wow’, etc.
- Posts shares
- Number of posts
- Number of followers
- Page views
Correct Answer:
- Page views
Which tool helps you stay informed of changes in your article’s position in Google’s organic search for a chosen keyword?
- Post Tracking
- Keyword Magic Tool
- Organic Research
- Organic Traffic Insights
Correct Answer:
- Post Tracking
Which tools should a marketing specialist use to assess their online reputation? Choose two answers.
- Keyword Magic Tool
- Organic Positions Report
- Social Media Tracker
- Organic Traffic Insights
- Brand Monitoring
Correct Answer:
- Social Media Tracker
- Brand Monitoring
Which two types of notifications can you set up in the Marketing Calendar?
- In-app
- Trello
- Google Calendar
Correct Answer:
- In-app
While exploring the Social Media Tracker, you find out that your best-performing post on Twitter earned 120 likes, 18 retweets, and 12 replies, while your competitor’s top post got 147 likes and 53 retweets. Your audience is comprised of 9,000 users, and your competitor’s — 12,000 users. Whose post has a higher engagement rate?
- Your post
- They both have equal engagement rates
- Your competitor’s post
- They cannot be compared
Correct Answer:
- Your post
With the help of which tool can you get SEO recommendations for your future articles based on analysis of your Google top 10 organic competitors?
- Keyword Analytics Reports
- Advertising Positions Report
- Position Tracking Tool
- SEO Content Template
Correct Answer:
- SEO Content Template
You CANNOT sort sources by mentions, or filter out only blog mentions in the Brand Monitoring tool
- False
- True
Correct Answer:
- False
You are about to start writing an article and want to get ideas for a chosen topic. You type your keyword in the Topic Research tool’s search bar and select a desired subtopic within the generated report. Which of the following insights would the tool offer you for each subtopic? Choose three answers.
- Backlinks
- Readability
- Questions
- Related searches
- Recommended text length
- Headlines
Correct Answer:
- Questions
- Related searches
- Headlines
You have written a new article and it was published on several websites. Which SEMrush tool should you use to monitor your article’s exposure?
- Keyword Magic Tool
- Keyword Research
- Domain Analytics
- Post Tracking
- Keyword Gap
Correct Answer:
- Post Tracking
You’ve set up the Social Media Tracker to monitor social media activity. You’ve posted on Facebook five times within the last month. Why does the tool show zero activity on Facebook?
- All of your posts were made more than 7 days ago
- None of your Facebook followers reposted these posts
- Data in the report is not shown correctly
- Someone reported that your posts are inappropriate for Facebook
- None of your Facebook followers liked these posts
Correct Answer:
- All of your posts were made more than 7 days ago
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