Certification Answers

SEMrush Content Marketing Fundamentals Exam Answers 2024

Content Marketing Fundamentals Course Contents

Lesson 1. What is Content Marketing?
You will learn the basics of content marketing, its peculiarities, and purposes.

Lesson 2. How to Implement Content Marketing in Your Business
Come explore the ways in which any business can use creative content to promote their products or services, as well as the key players on any content marketing team.

Lesson 3. Business Goals of Content Marketing
You will be guided through content marketing objectives and the types of content that best fit those business goals.

Lesson 4. Competitor Research
find out how to search for and identify your industry competitors so you can best optimize your content marketing strategy.

Lesson 5. Audience Research
Learn how to identify your target audience so you can tailor your content campaigns to your demographic.

Lesson 6. How to Audit Your Existing Content
Learn how to analyze your content quality and relevancy by using the SEMrush Content Audit tool.

Lesson 7. Content Ideation
Discover how to come up with new content ideas that your target demographic with love.

Lesson 8. Content Calendar
In this lesson, you’ll learn how to create a content calendar, which is an essential piece of the puzzle for any business.

Lesson 9. Content Creation
You’ll learn how to create content that is focused on users’ pain points and values.

Lesson 10. Optimizing Your Content
Content can’t just read great for users. In this lesson you’ll learn how to optimize your content for rankings.

Lesson 11. Content Distribution
Learn how to develop a distribution approach that will get your content noticed.

Lesson 12. How to Measure Content
See how to measure your content performance, so that you can determine whether your content marketing strategy was actually worth your while.

Lesson 13. Advanced Content Tips
find out how to repurpose and reuse existing content, how to make it more “linkable” and lead generating.

Who is this course for?
If you want to embed content marketing in your marketing strategy, but don’t know where to start, take this course on content marketing essentials and you’ll learn how it can enrich and promote your brand online.

Content Marketing Fundamentals Course – SEMrush Academy
https://www.semrush.com/academy/courses/content-marketing-fundamentals-course-with-ashley-segura

Content Marketing Fundamentals Exam – SEMrush Academy
https://www.semrush.com/academy/exams/content-marketing-fundamentals-exam

Free online digital marketing courses | SEMrush Academy
https://www.semrush.com/academy/courses?spec=ALL&lang=en-US

Certification Questions & Certification Answers

What Is The Best Way To Gain Leads From Content Marketing?

  1. Have a pop-up box on each blog post
  2. Create a piece of content a user has to exchange information to access
  3. Ask at the end of every paragraph for the user to sign up

Correct Answer:

  • Create a piece of content a user has to exchange information to access

How Can You Update A Piece Of Content To Make It High-Quality Content? Choose 3 Options.

  1. Divide the piece into smaller pieces, and post them separately
  2. Make the CTA clearer
  3. Implement more relevant keywords
  4. Improve the headlines

Correct Answer:

  • Divide the piece into smaller pieces, and post them separately
  • Make the CTA clearer
  • Improve the headlines

What Is A Great Way To Make Sure Your Content Is Seen By Your Fans, Their Friends, And Your Target Audience?

  1. Post the same piece of content every day
  2. Promote the content on social media through a Boosted Post
  3. Have the customer success team call and notify customers of a new content release

Correct Answer:

  • Promote the content on social media through a Boosted Post

When It Comes To Optimizing A New Blog Post, Which Parts Of The Content Should Be Optimized?

  1. Headers, footers, title tags, meta-titles, and the meta-description
  2. Headers, footers, title tags, meta-titles, meta-description, URL, internal linking, and navigation
  3. Headers, footers, title tags, meta-titles, meta-description, URL, internal linking, navigation, and social media URLs

Correct Answer:

  • Headers, footers, title tags, meta-titles, meta-description, URL, internal linking, and navigation

What Should The Average Length Of Paragraphs In A Blog Post Be?

  1. 10-12 sentences
  2. 1-2 sentences
  3. 5-7 sentences
  4. 2-4 sentences

Correct Answer:

  • 2-4 sentences

Which SEMrush Tool Will Help You Create New Topic Ideas To Create Content With?

  1. Post Tracking
  2. Content Audit
  3. Topic Research Tool
  4. SEO Writing Assistant

Correct Answer:

  • Topic Research Tool

When You’re Running A Content Audit, What Is The first Thing You Need To Do?

  1. Write out the original goals/objectives
  2. Compile all content URLs into a spreadsheet
  3. Collect engagement metrics from social media

Correct Answer:

  • Write out the original goals/objectives

fill In The Blank. Audience Research Largely Consists Of Understanding The___that Your Customer Faces, And What Solutions Your Business Can Offer.

  1. Energy
  2. Weather
  3. Attitude
  4. Problems

Correct Answer:

  • Problems

How Many Competitors Do You Need To Have In Order To Analyze The Competition?

  1. 7-10
  2. 5-7
  3. 1-3
  4. 3-5

Correct Answer:

  • 7-10

What Is One Goal You Can Accomplish Using Content Marketing?

  1. Increase website traffic
  2. Train employees
  3. Complete a work retreat

Correct Answer:

  • Increase website traffic

True Or False: Based On The Content, Consumers Can Choose One Brand Over Another.

  1. False
  2. True

Correct Answer:

  • True

What Is A Content Calendar?

  1. A calendar listing what social media posts are scheduled and when
  2. A shareable resource that all teams can use to plan content marketing activity
  3. A calendar of important holidays to focus content on

Correct Answer:

  • A shareable resource that all teams can use to plan content marketing activity

Who Is NOT A Member Of A Content Marketing Team?

  1. Customer success specialist
  2. The content strategist
  3. A designer
  4. SEO / Data analyst

Correct Answer:

  • Customer success specialist

This page was last edited on 3rd February, 2024 at 4:40 PM (UTC).

I hope this helps! Let me know if you have any other questions.

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