Certification Answers

SEMrush Competitive Analysis And Keyword Research Test Answers 2024

Certification Questions & Certification Answers

fill in the blanks. When it comes to content benchmarking, there are several tools that can help you out. _______ enables you to see how certain articles perform in terms of visibility and user engagement metrics. _______ helps find resources your competitors use to publish their content. _______ can help you find if a certain topic is covered by your competitors.

  1. Brand Monitoring, Post Tracking, On Page SEO Checker
  2. Post Tracking, Brand Monitoring, Topic Research
  3. On Page SEO Checker, Post Tracking, Topic Research
  4. Post Tracking, On Page SEO Checker, Brand Monitoring

Correct Answer:

  • Post Tracking, Brand Monitoring, Topic Research

What is the ‘Destination Sites’ report of Traffic Analytics all about?

  1. It shows the list of websites visited by users after leaving the analyzed domain
  2. It shows the list of all websites the analyzed domain is linking to
  3. It shows the list of websites visited by users prior to going to the analyzed domain
  4. It shows the list of all websites linking to the analyzed domain

Correct Answer:

  • It shows the list of websites visited by users after leaving the analyzed domain

What type of keywords will help you to enrich your website’s semantic core with synonyms and misspellings?

  1. Broad match keywords
  2. Exact match keywords
  3. Phrase match keywords
  4. Related keywords

Correct Answer:

  • Related keywords

Which metric does the Y axis reflect on the Organic Position Distribution widget in Domain Overview?

  1. Amount of organic traffic
  2. Amount of paid traffic
  3. Number of organic keywords
  4. Number of paid keywords
  5. Number of unique visitors

Correct Answer:

  • Number of organic keywords

Which metric indicates how hard it is to rank for a certain keyword in organic search?

  1. Competitive density
  2. Keyword difficulty
  3. Authority score

Correct Answer:

  • Keyword difficulty

Which position change will potentially lead to a higher traffic boost?

  1. from 11 to 10
  2. from 51 to 30
  3. from 91 to 40

Correct Answer:

  • from 11 to 10

Which report will give you the best idea of how to choose a partner that has the highest chance of bringing you the highest conversion in your target location?

  1. Position Changes in Organic Research
  2. Keyword Gap
  3. Traffic Overview in Traffic Analytics
  4. Branded Traffic Trend in Domain Overview

Correct Answer:

  • Traffic Overview in Traffic Analytics

Which reports deal with the keyword difficulty metric? Choose three answers.

  1. Organic Research
  2. Traffic Analytics
  3. Keyword Gap
  4. Backlink Gap
  5. Keyword Magic Tool
  6. Domain Overview

Correct Answer:

  • Organic Research
  • Keyword Gap
  • Keyword Magic Tool

With the help of the Backlink Gap tool, you can find the list of high authority domains that refer to your competitors but not to you.

  1. True
  2. Falsea

Correct Answer:

  • True

You are running a brand new website, and are now analyzing your competitor’s website to build your initial keyword list. Choose two optimal scenarios.

  1. Explore the Organic Research Positions tab to find relevant keywords your competitor is ranking for in top search results
  2. Use Keyword Gap to discover the matches and differences in your and your competitor’s keyword profiles
  3. Make a list of keywords you think you should enrich your content with and then check them within the Keyword Difficulty tool

Correct Answer:

  • Explore the Organic Research Positions tab to find relevant keywords your competitor is ranking for in top search results
  • Use Keyword Gap to discover the matches and differences in your and your competitor’s keyword profiles

This page was last edited on 3rd February, 2024 at 4:47 PM (UTC).

I hope this helps! Let me know if you have any other questions.

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