Advanced Competitive Research Course Contents
Lesson 1. Media Buying Powered by Competitive Intelligence
You will learn how to use SEMrush tools to inform media-buying decisions, including how to determine where your most profitable placements are, which channel is right for you, and how to audit your competitors and learn from what they’re doing.
Lesson 2. Affiliate Marketing
You will find out how to qualify potential affiliate partners using competitor referrals and backlinks, and how to determine if an affiliate is a good fit for your brand using Market Explorer.
Lesson 3. Developing a Go-to-Market Strategy Powered by Competitive Intelligence
Navah will teach you what a go-to-market strategy is, the key things to consider and understand about your market before diving in, and why a Brand Monitoring project is a good idea. You’ll also learn why it’s important to use native language and local dialect to maximize your success.
Advanced Competitive Research Practices with Navah Hopkins – SEMrush Academy
https://www.semrush.com/academy/courses/advanced-competitive-research-course
Advanced Competitive Research Exam – SEMrush Academy
https://www.semrush.com/academy/exams/advanced-competitive-research-exam
Free online digital marketing courses | SEMrush Academy
https://www.semrush.com/academy/courses?spec=ALL&lang=en-US
Questions & Answers
True Or False: With The Help Of Traffic Analytics, You Can find Data About Top Destinations That Visitors Reach Directly Through Hyperlinks On The Analyzed Website.
- False
- True
Correct Answer:
- True
True Or False: Analyzing Competitors’ Referral Links With The Help Of SEMrush Tools (Such As Traffic Analytics, Backlink Analytics, Market Explorer And Topic Research) Can Be A Pipeline For finding Potential Affiliates.
- False
- True
Correct Answer:
- True
True Or False: To Understand Your Competitors’ Digital Marketing Tactics In Detail, You Should Focus On Their Strategies And Performance In PR And Social Rather Than In SEO And PPC.
- False
- True
Correct Answer:
- False
Which Of The Following Media Buys Will Work For Your Business If You Are In A Restricted Industry, And Need To Focus More On Experimental Platforms? Choose Three Options.
- TikTok
- Quora
Correct Answer:
- TikTok
- Quora
Which SEMrush Tool Will Help You Understand What Kind Of Customers Are The Core Audience Of Your New Market (Their Typical Interests, Average Age And Gender)?
- Market Explorer
- Organic Research
- Topic Research
Correct Answer:
- Market Explorer
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