Certification Answers

Microsoft Advertising Shopping Certification Answers 2024

What you’ll learn

This Learning Path will help you build your knowledge and demonstrate your understanding of shopping advertising, including the Microsoft Advertising platform, solutions, and shopping best practices. It includes:

  • A set of interactive, on-demand courses
  • A preparation course to get you ready for the exam
  • A certification exam to validate and then share your competence

Earn the Certification

  • Completing this Learning Path will give you the knowledge to prepare you to take the Microsoft Advertising Shopping Certification exam.

Shopping Advertising Learning Path

Digital Advertising Fundamentals: Shopping
In this course, you’ll learn the foundations of the digital advertising industry and its main terminology in relation to shopping.

Setting up your Microsoft Merchant Center store
In this course, you’ll learn how to verify your domain and set up a Microsoft Merchant Center store, so your products can showcase on Bing.

Setting up your Microsoft Shopping feed
In this course, you’ll learn how to create, manage, and troubleshoot your catalog within the Microsoft Merchant Center. You will also learn about various feed management capabilities, how to highlight your top products with Product Ratings, and how to promote your products and improve visibility using Merchant Promotions.

Product feed best practices
In this course, you’ll learn about optional, but highly recommended attributes to populate in a Shopping feed and how to optimize product feeds to increase Product Ad relevance and maximize the opportunity for impressions.

Google Merchant Center Import
In this course, you will learn how to effectively import your Shopping campaigns from Google Ads into Microsoft Advertising so that you can save time.

Setting up your Microsoft Shopping campaign
In this course, you’ll learn how to create a Microsoft Shopping campaign in Microsoft Advertising.

Microsoft Shopping reports and analysis
In this course, you’ll learn about useful reports and analysis, as well as where to find the information in the Microsoft Advertising user interface.

Microsoft Shopping campaign best practices
In this course, you’ll learn how Search Campaigns relate to Shopping Campaigns and several ways to optimize your Microsoft Shopping Campaigns.

Local Inventory Ads
Learn how to showcase your products and retail store information to nearby shoppers using Local Inventory Ads.

Smart Shopping: How to set it up and best practices
In this course, you’ll learn how to set up Smart Shopping campaigns and best practices to maximize your performance.

Microsoft PromoteIQ
In this course, you’ll extend your knowledge of the shopping ecosystem, and learn about Microsoft’s retail media solution called Microsoft PromoteIQ.

Shopping Certification Preparation
Learn about the Shopping Certification exam and the key topics you’ll need to know about, then complete 25 practice questions to help you prepare.

Shopping Certification Exam
Complete the 50-question exam to earn your Microsoft Advertising Shopping Certification.

Shopping Recertification
Complete this course to recertify your Microsoft Advertising Shopping Certification.

Microsoft Advertising Shopping Learning Path | Microsoft Advertising Learning LabYour place for all Microsoft Advertising training
https://learninglab.about.ads.microsoft.com/course-catalog/shopping-advertising-learning-path/

Certification Questions & Certification Answers

Contoso Cameras’ campaigns have been running for six weeks. Where can they find reporting and analysis for their shopping campaigns? Select all that apply.

  1. Settings tab
  2. Microsoft Merchant Center
  3. Campaign grid
  4. Reports tab

Correct Answer :

  • Microsoft Merchant Center
  • Campaign grid
  • Reports tab

A product appears in both a high priority (campaign A) with a bid of $1, and low priority (campaign B) with a bid of $10. Which will be used for a relevant query?

  1. Neither because it is a duplicate conflict.
  2. The platform will alternate.
  3. Campaign A
  4. Campaign B

Correct Answer :

  • Campaign A

Amelia wants to run a report that shows performance data such as clicks, impressions, and conversions for each product in the feed. Which report should Amelia run?

  1. Product match count report
  2. Product dimension report
  3. Product partition report
  4. Product search term report

Correct Answer :

  • Product dimension report

Both Product_Type and Product_Category attributes recognize which sign as their delimiter?

  1. “_” (Underscore)
  2. “>” (Greater than)
  3. “<” (Less than)
  4. “-” (Hyphen)

Correct Answer :

  • “>” (Greater than)

Brian has a new product and wants to set up a Smart Shopping campaign. What is the correct sequence of steps Brian needs to follow in order to do this? Organize the options in the correct order.

  1. Create a campaign
  2. Select ‘Sell products from your catalog’
  3. Select ‘Smart Shopping’
  4. Choose your store market
  5. Select ‘Campaign settings
  6. Create Responsive Ad

Correct Answer :

  • Create a campaign
  • Select ‘Sell products from your catalog’
  • Select ‘Smart Shopping’
  • Choose your store market
  • Select ‘Campaign settings
  • Create Responsive Ad

Clicks on product ads are charged on what basis with Microsoft Advertising?

  1. Cost per click
  2. Cost per acquisition
  3. Cost per thousand impressions

Correct Answer :

  • Cost per click

Contoso Bikes have forgotten to update, or re-upload, their product feed file. After how long will their feed file expire if it’s not updated or re-uploaded?

  1. 1 Day
  2. 7 Days
  3. 30 Days
  4. 60 Days

Correct Answer :

  • 30 Days

Contoso Cameras Inc. is adding a merchant promotion to its ad for 10% off. What clickable text will be added to Contoso Cameras’ ad to highlight the promotion?

  1. 10% off
  2. Price drop
  3. Price reduction
  4. Special offer

Correct Answer :

  • Special offer

Contoso Cameras are collecting images and image links for their product feed file. What are some product image best practices they should adhere to? Select all that apply.

  1. Their images should not contain watermarks.
  2. Their images should have a maximum size of 220px by 220px.
  3. They should use promotion text in the images.
  4. Their images should contain a ‘pop’ effect using a white background.

Correct Answer :

  • Their images should not contain watermarks.
  • Their images should contain a ‘pop’ effect using a white background.

Contoso Cameras is seeing that their products are being rejected and want to learn why. Where can they go to find this information?

  1. Store issues in the store summary page.
  2. Feed tab in the store summary page.
  3. Product Issues tab in the store summary page.
  4. Product performance tab in the store summary page.

Correct Answer :

  • Product Issues tab in the store summary page.

Contoso Cameras wants to group their products into the following sets: high margin products, special offers, and seasonal offers. Which feed field can they use to do this?

  1. Product category
  2. Product type
  3. Custom labels
  4. Custom product IDs

Correct Answer :

  • Custom labels

Contoso Cameras wants to run ads that have rich product information, including a product image and store name. What types of ads should they create?

  1. Responsive search ads
  2. Expanded text ads
  3. Product ads
  4. Dynamic search ads

Correct Answer :

  • Product ads

Contoso Cameras wants to submit local product information for their local inventory ads. How do they do this?

  1. By creating a local product feed in Microsoft Merchant Center.
  2. In the Microsoft User Interface: Tools, Shared library, Product inventory feed.
  3. By setting up an automated feed from ‘Google my Business’.
  4. In the Microsoft User Interface: Import, Product inventory feed.

Correct Answer :

  • By creating a local product feed in Microsoft Merchant Center.

Contoso Candies wants to change its store name in the Microsoft Merchant Center. Who can amend the store name?

  1. Online contoso Candies
  2. Microsoft Advertising support team
  3. No one can change a store name after it is created
  4. Contoso Candies and support

Correct Answer :

  • No one can change a store name after it is created

Contoso Clothing has frequent updates to the sale price and product availability attributes for specific products in their campaign. They also do not have an APl set up. Which of the following is Contoso Clothing’s best option?

  1. Submit their full product feed with these updates when they reach the 30 day threshold.
  2. Submit these updates via a product inventory update feed.
  3. Submit their full product feed every hour.
  4. Submit their full product feed to make these updates.

Correct Answer :

  • Submit these updates via a product inventory update feed.

Contoso Films wants to filter their products. Which of the following attributes cannot be used to filter their products in a shopping campaign?

  1. Price
  2. Condition
  3. Product type
  4. Product category

Correct Answer :

  • Price

Contoso Foods are creating a shopping feed and completing the product category field. Microsoft Advertising supports the use of both string such as Electronics > Communications> Telephony > Mobile Phones and Product Category IDs such as ‘267’.

  1. True
  2. False

Correct Answer :

  • True

Contoso Hair Supplies wants to run a report that shows performance data such as clicks, impressions, and conversions for each product group in their feed. Which report should they run?

  1. Product match count report
  2. Product partition report
  3. Product dimension report
  4. Product search term report

Correct Answer :

  • Product partition report

Contoso Jewelry Store wants to start using product ads and Microsoft Shopping Campaigns from scratch. What is the correct sequence of steps they need to follow in order to do this?

  1. Claim their domain
  2. Create a Microsoft Merchant Center Store
  3. Create and upload a product feed
  4. Create their shopping campaign

Correct Answer :

  • Claim their domain
  • Create a Microsoft Merchant Center Store
  • Create and upload a product feed
  • Create their shopping campaign

Contoso Jewelry store wants to review the import status of their most recent Google Merchant Center import. Where will they find this in the Microsoft Advertising User Interface?

  1. In the Summary tab in their Microsoft Merchant Center Store.
  2. In the Feeds tab in their Microsoft Merchant Center Store.
  3. In the import tab in their Microsoft Merchant Center Store.

Correct Answer :

  • In the import tab in their Microsoft Merchant Center Store.

Contoso Kitchen Supplies are running product ads. When a searcher clicks on their ad, which of the following happens? Select all that apply.

  1. Contoso Kitchen Supplies will be charged per 1000 impressions of their product ad.
  2. Contoso Kitchen Supplies will be charged on a cost per click basis.
  3. The ad expands into a pop up description of the product within the search engine results page.
  4. The searcher will be sent to the Contoso Kitchen Supplies’ website.

Correct Answer :

  • Contoso Kitchen Supplies will be charged on a cost per click basis.
  • The searcher will be sent to the Contoso Kitchen Supplies’ website.

Contoso Kitchens wants to implement product ratings but do not have a feed file for this. They’ve heard that ratings from one supplier do not require an additional feed. Which supplier is this?

  1. Feefo
  2. Bazaarvoice
  3. Trustpilot
  4. Reevoo

Correct Answer :

  • Bazaarvoice

Contoso Lighting wants to set up Local Inventory Ads (LIAs) for their Microsoft Shopping Campaigns. In what order should the following steps be taken to set up them up? Organize the options in the correct order.

  1. Provide store location data
  2. Upload online product information
  3. Upload inventory information
  4. Enable the Shopping campaign into LIA

Correct Answer :

  • Provide store location data
  • Upload online product information
  • Upload inventory information
  • Enable the Shopping campaign into LIA

Contoso Pet Supplies has noticed a recent dip in impressions in their shopping campaign and want to explore. Where can they do this?

  1. Product issues tab in the store summary page.
  2. Feed issues tab in the store summary page.
  3. Store issues tab in the store summary page.
  4. Product performance tab in the store summary page.

Correct Answer :

  • Product performance tab in the store summary page.

Contoso Pet Supplies wants to run a report that shows negative keywords and the products they are preventing from showing. Which report should they run?

  1. Website URL report
  2. Product match count report
  3. Product negative keyword conflict report
  4. Search term report

Correct Answer :

  • Product negative keyword conflict report

Contoso Shoes want to explore which websites their product ads have appeared on. Which report should they run?

  1. Product share of voice report
  2. Website URL (publisher) report
  3. Destination URL report
  4. Product search term report

Correct Answer :

  • Destination URL report

Contoso Toys has decided to create a “catch-all” campaign with an all-products product group in it. As a best practice, how should they bid in this scenario?

  1. Make their all products ‘catch-all’ bid double their item ID bids
  2. Have lower bids and a low campaign priority setting
  3. Increase their bids
  4. Never bid on ‘all products

Correct Answer :

  • Have lower bids and a low campaign priority setting

Contoso Widgets is a new advertiser creating a new store in Microsoft Merchant Center and their store is rejected. What are possible reasons for this? Select all that apply.

  1. They are attempting to claim an unverified domain.
  2. Contoso Widqets’ domain has been correctly verified.
  3. They are identified as an adult advertiser.
  4. There is no real privacy policy on their website.

Correct Answer :

  • They are attempting to claim an unverified domain.
  • They are identified as an adult advertiser.
  • There is no real privacy policy on their website.

Elodie is running shopping campaigns for her new website. Which bid strategies are available to her?

  1. Enhanced cost per click
  2. Maximize Conversions
  3. Maximize clicks
  4. Target retunr on advertising spend

Correct Answer :

  • Enhanced cost per click
  • Maximize Conversions
  • Maximize clicks
  • Target retunr on advertising spend

How can using the Google Merchant Center import tool benefit an advertiser? Select all that apply.

  1. Enables an advertiser to keep fresh data.
  2. Enables an advertiser to use one feed file for Google and Microsoft Advertising.
  3. Enables an advertiser to import search campaigns and feed files in one import.
  4. Enables an advertiser to import product offers.

Correct Answer :

  • Enables an advertiser to keep fresh data.
  • Enables an advertiser to use one feed file for Google and Microsoft Advertising.
  • Enables an advertiser to import product offers.

How does Microsoft Advertising define impression share?

  1. The total number of impressions.
  2. The number of times your ad is shown.
  3. The percentage of time your ad shows up higher than your competitors.
  4. The number of times an ad is shown divided by the total number of impressions.

Correct Answer :

  • The number of times an ad is shown divided by the total number of impressions.

How is it generally recommended you bid on product SKU product groups?

  1. Reduce your bids
  2. Never bid on product SKU product groups
  3. Increase your bids
  4. Leave it the same

Correct Answer :

  • Increase your bids

How many custom label attributes can you add for each product?

  1. 4 Labels
  2. 5 Labels
  3. 10 Labels
  4. 14 Labels

Correct Answer :

  • 5 Labels

Hugo is setting up a new shopping campaign for a new product line. Which bid strategy can Hugo use if using a third party bid management tool?

  1. Maximize clicks
  2. Target return on advertising spend
  3. Enhanced cost per click

Correct Answer :

  • Enhanced cost per click

In a shopping campaign, bidding should be higher when reaching a more granular level.

  1. True
  2. False

Microsoft Shopping Campaigns serve on mobile devices.

  1. True
  2. False

Nicole has verified her domain with universal event tagging for other Microsoft Advertising products, but will still need to verify her domain again for Microsoft Shopping.

  1. True
  2. False

Price drop extensions work on both search and product ads.

  1. True
  2. False

Product ads contain which of the following? Select all that apply.

  1. Product price
  2. An online cat products store.
  3. Sitelink extensions
  4. A product image

Correct Answer :

  • Product price
  • An online cat products store.
  • A product image

Smart Shopping Campaigns take precedence over standard shopping campaigns.

  1. True
  2. False

Correct Answer :

  • True

Ted wants to create a store in the Microsoft Advertising User Interface (UI). Where does Ted need to go in the Ul to do this?

  1. Bing ads editor
  2. Keyword planner
  3. Reports tab
  4. Microsoft Merchant Center

Correct Answer :

  • Microsoft Merchant Center

The products rating feed file is contained in the shopping feed file.

  1. True
  2. False

Correct Answer :

  • False

The store name in a product ad is taken from the advertiser’s product feed.

  1. True
  2. False

Correct Answer :

  • False

What are some best practices when trying to optimize your description in the product feed?

  1. Ensure the ad product description is similar to the description of the product on the landing page
  2. Ensure the description is accurate to the product.
  3. Use HTML coding in the field to avoid description errors.
  4. Include all relevant keywords in the description.

What are the benefits to opting-in to the automatic item updates in your Microsoft Shopping Campaigns’ feeds?

  1. Pulls up-to-date product information from your website.
  2. Allows you to keep running your ads for out of stock items.
  3. Prohibits running ads for out-of-stockitems.

Correct Answer :

  • Pulls up-to-date product information from your website.
  • Prohibits running ads for out-of-stockitems.

What are two ways you can create a Microsoft Shopping campaign?

  1. Import using the Facebook Import tool.
  2. Create a new shopping campaign in Microsoft Advertising User Interface.
  3. Copy a search campaign in Microsoft Advertising Editor.
  4. Import using your Google Shopping campaign.

Correct Answer :

  • Create a new shopping campaign in Microsoft Advertising User Interface.
  • Import using your Google Shopping campaign.

What does the non-targeted report in ‘store issues’ tell you?

  1. How many offers are not targeted with bids in a campaign.
  2. How many offers are targeted with bids in a campaign.
  3. How many offers are not targeted with filters in a campaign.
  4. How many offers are targeted with filters in a campaign.

Correct Answer :

  • How many offers are not targeted with bids in a campaign.

What is the Microsoft Advertising product ad maximum file size for the product image?

  1. 3.9 MB
  2. 39 MB
  3. 3.9 GB
  4. 39 GB

Correct Answer :

  • 3.9 MB

What is the warning symbol when looking at product issues in the store summary page?

  1. An orange circle
  2. An orange triangle
  3. A red circle

Correct Answer :

  • An orange triangle

When Contoso Clothing is submitting partial feed updates, which of the following attributes can be updated without editing their full feed? Select all that apply.

  1. Sale price
  2. Price
  3. Availability
  4. Description
  5. Title

Correct Answer :

  • Sale price
  • Price
  • Availability

When a new shopping campaign is created, an ad group with a product group is created by default. What type of product group is this?

  1. An ‘all products’ product group.
  2. A targeted products’ product group.
  3. An ‘excluded products’ product group.
  4. An ‘all feeds’ product group.

Correct Answer :

  • An ‘all products’ product group.

When creating a new shopping campaign you select ‘sell products from your catalog’ as your campaign goal. After this you select your campaign subtype, and can choose between Smart Shopping, Standard Shopping, or Dynamic Shopping.

  1. True
  2. False

Correct Answer :

  • False

When looking at product issues in the store summary, what is the symbol for an error?

  1. An orange circle
  2. An orange triangle
  3. A red circle

Correct Answer :

  • A red circle

Where do you go in the Microsoft Advertising User Interface to carry out a merchant center import?

  1. Import, Import from file
  2. Merchant Center, Store, Import
  3. Merchant Center, Import from Google Ads
  4. Import, Import from Google Ads

Which of the following Share of Voice attributes can you include in the product dimension report? Select all that apply.

  1. Benchmark bids
  2. Each of your competitor’s individual bids on that product
  3. Impression share
  4. Benchmark click-through rate

Correct Answer :

  • Benchmark bids
  • Impression share
  • Benchmark click-through rate

Which of the following advertisers would NOT be eligible to use Microsoft Shopping Campaigns? Select all that apply.

  1. An online cat products store.
  2. An adult online retailer.
  3. An offline only apparel retailer.
  4. An online hair products retailer.

Correct Answer :

  • An adult online retailer.
  • An offline only apparel retailer.

Which of the following are acceptable feed file types? Select all that apply.

  1. GZ
  2. XLS
  3. TXT
  4. ZIP

Correct Answer :

  • GZ
  • TXT
  • ZIP

Which of the following are benefits of utilizing local inventory ads?

  1. Highlight products which are for sale online only.
  2. Promote products that are only available in store.
  3. Highlight your brick and mortar store locations.
  4. Increase traffic both online and in your physical stores.

Which of the following are examples of product ad enhancements? Select all that apply.

  1. Free shipping
  2. Product condition
  3. Merchant promotions
  4. Product weight extension

Correct Answer :

  • Free shipping
  • Product condition
  • Merchant promotions

Which of the following are required attributes when creating a shopping feed? Select al that apply.

  1. Product type
  2. Price
  3. Description
  4. Product category

Correct Answer :

  • Price
  • Description

Which of the following are useful Microsoft Advertising reports for your shopping campaigns? Select all that apply.

  1. Product image report
  2. Product partition report
  3. Product dimension report
  4. Product GTIN report

Correct Answer :

  • Product partition report
  • Product dimension report

Which of the following bid strategies allow you to set your own bids? Select al that apply.

  1. Manual cost per click
  2. Target impression share
  3. Maximum clicks
  4. Enhanced cost per click

Correct Answer :

  • Manual cost per click
  • Enhanced cost per click

Which of the following is a best practice for shopping campaign structures?

  1. Do not bid on granular product groups
  2. Bid higher on all product ‘catch-all’ product groups
  3. Break out product groups by value, then bid accordingly
  4. The more granular your product group, the lower the bid

Correct Answer :

  • Break out product groups by value, then bid accordingly

Which of the following is a way to verify your domain when setting up Microsoft Advertising shopping?

  1. Using the reporting tab in the Microsoft Advertising User Interface
  2. Via universal event tracking tag
  3. Via the keyword planner
  4. Via Microsoft Advertising editor

Correct Answer :

  • Via universal event tracking tag

Which of the following is an optional attribute when creating your product feed?

  1. Description
  2. Price
  3. Image link
  4. Sale price

Correct Answer :

  • Sale price

Which of the following statements about the redirect URL attributes in a product feed file is true? Select all that apply.

  1. it should eventually link to the same landing page as the link/mobile link columns.
  2. Is the URL of the landing page where the customer eventually ends up.
  3. it will override URLs in the link and mobile link attribute columns.
  4. The redirect link may be placed in the link or mobile link columns.

Correct Answer :

  • it should eventually link to the same landing page as the link/mobile link columns.
  • it will override URLs in the link and mobile link attribute columns.

Which of the following statements describe the benefits of setting up a Smart Shopping Campaign?

  1. Saves you time.
  2. Serves product ads on search and responsive ads on native.
  3. Combines a streamlines and simple campaign structure with automated optimizations at a query level.
  4. Allows you to have tight control over your optimization levers.

Which of the following statements is true about shopping campaigns? Select all that apply.

Options 1 :

  1. Bidding is based on products.
  2. Search queries are matched to keywords.
  3. Advertisers bid on keywords.
  4. Ads are created from product feed data.

Correct Answer :

  • Bidding is based on products.
  • Ads are created from product feed data.

Options 2 :

  1. Ads do not require a store name.
  2. Ads do not contain images.
  3. Ads are created from product feed data.
  4. Ads are automatically created from your website content.

Correct Answer :

Which report should you run to see what your audience is searching for when your product ads are shown?

  1. Search term report
  2. Product partition report
  3. Product dimension report
  4. Negative keyword conflict report

Correct Answer :

  • Search term report

You can use the search term report for shopping campaigns.

  1. True
  2. False

Correct Answer :

  • True

Your shopping feed file expires after 30 days unless refreshed or updated.

  1. True
  2. False

Correct Answer :

  • True

Zoe is setting up Microsoft Advertising Shopping. Select three ways in which Zoe can verify her domain. Select all that apply.

  1. Using Bing Webmaster Tools
  2. Via universal event tracking tag
  3. Upload a CSV of the website pages via file tranfser protocol to the Microsoft Advertising User Interface.
  4. Import via Google Search Console

Correct Answer :

  • Using Bing Webmaster Tools
  • Via universal event tracking tag
  • Import via Google Search Console

This page was last edited on 3rd February, 2024 at 4:38 PM (UTC).

I hope this helps! Let me know if you have any other questions.

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