Certification Answers

Measure Campaigns With Amazon Attribution (Seller) Quiz Answers 2024

Certification Questions & Certification Answers

ASINs within the Amazon Attribution console are promoted at the Order level.

  1. True
  2. False

Correct Answer:

  • True

Amazon Attribution allows advertisers to measure their non-Amazon media and report on Amazon conversion metrics, including sales.

  1. False
  2. True

Correct Answer:

  • True

Amazon Attribution allows advertisers to measure their search, social, display, video, and email non-Amazon media channels.

  1. True
  2. False

Correct Answer:

  • True

Attribution contention occurs at the ASIN level. This means if you promote the same ASINs across multiple orders your attribution tags with the same promoted ASINs will be eligible with each other for attribution.

  1. True
  2. False

Correct Answer:

  • True

Attribution contention occurs at the Order level, which means attribution tags within the same order compete with each other for attribution.

  1. False
  2. True

Correct Answer:

  • False

Attribution tags are generated when you create line items.

  1. False
  2. True

Correct Answer:

  • True

Attribution tags should be placed on both Amazon and non-Amazon Advertising ads.

  1. True
  2. False

Correct Answer:

  • False

Choose the best description for promoted conversion metrics.

  1. Add to cart rates of select products.
  2. Impressions from your ad campaign.
  3. Amazon Attribution metrics that correspond only to the specific ASINs associated to an Order and its attribution tags.
  4. Detail page views of all products.

Correct Answer:

  • Amazon Attribution metrics that correspond only to the specific ASINs associated to an Order and its attribution tags.

Choose the correct answer. Which type of Amazon Attribution report would you use to view your keyword level Google Ads performance?

  1. Keyword creative report
  2. Summary report
  3. Order summary report
  4. Performance report

Correct Answer:

  • Keyword creative report

Marta is an advertiser focused on improving consideration metrics of her promoted and brand halo ASINs. Which metrics would be most useful to measure consideration from her campaign?

  1. Detail page views, Detail Page view rate, Add to carts, Add to cart rate
  2. Total DPVs, Total DPVR, Total Add to carts, Total ATCR
  3. Click-through rate
  4. Impressions

Correct Answer:

  • Total DPVs, Total DPVR, Total Add to carts, Total ATCR

Sri is an advertiser interested in improving her media’s performance by generating more “add to carts” with her non-Amazon Advertising media. Which recommendation would you make for her?

  1. Focus on your ads that help drive the highest total ATCR and invest less in ads that contribute the lowest ATCR.
  2. None of the above.
  3. Focus on your ads that help drive the lowest ATCR, but drive higher DPVR.
  4. Focus on your ads that help drive the least expensive cost per ATC, and invest less in ads that help drive the highest cost per ATC.

Correct Answer:

  • Focus on your ads that help drive the highest total ATCR and invest less in ads that contribute the lowest ATCR.

When measuring campaigns using Amazon Attribution, what is the next step after you create an order?

  1. Name your order.
  2. Copy your attribution tag to append on your ad as the click-through URL.
  3. Generate a report to validate that you are measuring all your ad’s clicks correctly.
  4. Create line items, which generates attribution tags that are placed on ads.

Correct Answer:

  • Create line items, which generates attribution tags that are placed on ads.

Which of the following best describes the insights gained from reviewing the Total Detail Page View Rate (DPVR) metric?

  1. Used for an understanding of initial awareness for your product from your advertising campaign.
  2. Provide a percentage chance of a shopper purchasing the product when they click on your ad.
  3. Used to understand how many add to carts, on average, shoppers make after clicking on your ads that direct to Amazon.
  4. Used to understand how many product page views, on average, customers shoppers visit after clicking on your ads that direct to Amazon.

Correct Answer:

  • Used to understand how many product page views, on average, customers shoppers visit after clicking on your ads that direct to Amazon.

Which sentence below best describes how ads are measured using Amazon Attribution?

Options 1:

  1. Ads are measured by a 3rd party and imported into the Amazon Attribution console. Add to cart rates of select products.
  2. You cannot use attribution tags to measure performance in Amazon Attribution.
  3. Attribution tags are created by users in the Amazon Attribution console and placed in the advertiser’s ad server; Amazon Attribution reporting is available within the advertiser’s ad server.
  4. Attribution tags are created within the self-service Amazon Attribution console; tags are placed on ads as a their click-through URL, and clicks/conversions are reported within the Amazon Attribution console and exportable Excel reports.

Correct Answer:

  • Attribution tags are created within the self-service Amazon Attribution console; tags are placed on ads as a their click-through URL, and clicks/conversions are reported within the Amazon Attribution console and exportable Excel reports.

Options 2:

  1. Attribution tags are created by users in the Amazon Attribution console and placed in the advertiser’s ad server; Amazon Attribution reporting is made available within the advertiser’s ad server.
  2. Attribution tags are created within the self-service Amazon Attribution console; tags are placed on ads, and Amazon conversions are reported within the Amazon Attribution console and exportable Excel reports.
  3. You cannot use attribution tags to measure performance in Amazon Attribution.
  4. Ads are measured by a 3rd party and imported into the Amazon Attribution console.

Correct Answer:

  • Attribution tags are created within the self-service Amazon Attribution console; tags are placed on ads, and Amazon conversions are reported within the Amazon Attribution console and exportable Excel reports.

Which sentence best describes what Amazon Attribution enables advertiser to accomplish?

  1. Amazon Attribution enables advertisers to understand how their Amazon advertising media performs on non-Amazon properties.
  2. Amazon Attribution allows for performance measurement of ads on Amazon properties.
  3. Amazon Attribution allows for advertisers to upload media from other sources to Amazon properties.
  4. Amazon Attribution enables advertisers to understand how their non-Amazon Advertising media impacts customer engagement with their brand on Amazon.

Correct Answer:

  • Amazon Attribution enables advertisers to understand how their non-Amazon Advertising media impacts customer engagement with their brand on Amazon.

This page was last edited on 3rd February, 2024 at 4:40 PM (UTC).

I hope this helps! Let me know if you have any other questions.

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