Certification Answers

Maximizing ROI through Marketing Analytics: A Practical Guide for In-House Marketers Certification Answers 2024

This essential course is jam-packed with strategic insights and hands-on tactical knowledge needed to grow your business using marketing analytics. You’ll learn exactly what to focus on so you can get more results while collecting less data.

Who is this сourse for?

The information and frameworks in this course is designed for in-house marketing teams who are looking to improve their comprehension of marketing analytics tools and reports.

What you’ll learn

Throughout this course, you will learn frameworks, tools, reports, and additional resources so you can improve your analytics skills. You’ll get a complete picture of what goes into an in-house analytics program, including frameworks for measurement, tools of the trade, dashboards you can create, as well as additional resources for getting next level results.

Course Structure

Analytics for In-House Marketing Teams Overview

In this lesson, Jeff provides an overview of the tools and techniques he will be sharing with you throughout this course, so you can tie all of your marketing efforts together. These will give you visibility into how companies use marketing analytics to grow their businesses even further.

The SMALL Data Framework

In this lesson, you’ll learn what the small data framework is and how it can help in-house marketing teams. Through this framework, you’ll develop an understanding of where you fit into the overall scheme of things when it comes to how your company should be approaching analytics. This tool can be used as a way to define what you need to focus on and what your objectives are.

Tools of the Trade

In this lesson, Jeff discusses the three major tools he uses on a daily basis to perform meaningful analysis and analytics. Primary focus will be on Google Analytics 4, Semrush, and Looker Studio, as they have most of the things you need to measure your campaigns, competition, and create reports.

Consolidating all your KPIs in one place with ACES

In this lesson, you’ll learn how to use ACES, a framework template that helps you define your marketing objectives and KPIs and consolidate everything in one place. Through this framework, you’ll get a clear picture of your business and understand what metrics are important for your company.

Competitor Analysis

In this lesson, you’ll explore competitor analysis. Jeff will show you how to use Semrush to leverage various levels of competitor analysis to help you better understand your competition. You’ll also look at different scenarios where you can compare websites, analyze trends, and use some of the advanced tools available in Semrush to estimate your competitor’s analytics.

Where to find in-depth training

In this lesson, you’ll discover where to find more in-depth training if you want to learn specific skills about analytics. With so many options out there, it can be overwhelming, so Jeff helps you navigate the best training resources available for learning more.

When to hire consultants for specialty expertise

This lesson discusses when to hire consultants that have specialty expertise and can assist with a specific project. You’ll gain insight into when to hire consultants, how to work with them effectively, and where to find them.

Reporting on Results

In this lesson, you will learn how to report on results and build a dashboard that incorporates various data sources and opportunities. You’ll create an ACES framework dashboard using data from Google Analytics, Semrush, and Google Sheets.

How to make better decisions based on data

In this lesson, Jeff discusses how to make better decisions based on the data you collect. Making better decisions is a process that you’ll want to build on over time.

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Analytics for In-House Marketing Teams -Semrush Academy – Semrush Academy

Learn what goes into an in-house analytics program, including frameworks for measurement, tools of the trade, and dashboards for next level results.
https://www.semrush.com/academy/courses/analytics-for-in-house-marketing-teams/

Certification Questions & Certification Answers

By default a filter in a Looker studio report applies to:

  1. There’s no such feature in Looker studio
  2. Only to a single field
  3. All data sources for the report
  4. All fields in the report

Correct Answer :

  • All fields in the report

By default the date range in a Looker studio report applies to:

  1. All data sources for the report
  2. Only to a single field
  3. All fields in the report
  4. There’s no such feature in Looker studio

Correct Answer :

  • All fields in the report

Choose all Semrush reports that help you analyze your competitors

  1. Traffic Analytics
  2. All answers are correct
  3. Backlink gap
  4. Keyword gap

Correct Answer :

  • All answers are correct

Editing a shared Looker studio report starts with:

  1. changing the name of it
  2. making the shared file your own
  3. changing any field in it
  4. creating a copy of the shared file

Correct Answer :

  • creating a copy of the shared file

Google’s tool for creating visually appealing dashboards is called:

  1. Console Studio
  2. Looker Studio
  3. Keyword Planner
  4. Dashboard Maker

Correct Answer :

  • Looker Studio

How big of a marketing team need to be considered “Leading Edge”?

  1. 5+
  2. only 1 person having skills can be enough
  3. 3+
  4. 10+

Correct Answer :

  • 3+

How do we turn data into information?

  1. by classifying
  2. by organizing
  3. all answers apply
  4. by categorizing

Correct Answer :

  • all answers apply

In the ACES framework what does A stand for?

  1. awareness
  2. advertising
  3. analytics
  4. audience

Correct Answer :

  • awareness

In the SMALL data framework what does A stand for?

  1. Agile
  2. Analytics
  3. Awareness
  4. Audience

Correct Answer :

  • Awareness

SMALL data promises to measure results better while:

  1. processing huge amount of data
  2. querying data from different sources
  3. collecting less data
  4. collecting huge amount of data

Correct Answer :

  • collecting less data

Showing the team where you started and where you’re going can be achieved by:

  1. formalizing goals
  2. determining KPIs
  3. setting up objectives
  4. all answers apply

Correct Answer :

  • all answers apply

What can be used as a background check when hiring a consultant?

  1. Customer reviews/testimonials
  2. all answers apply
  3. Previous clients list
  4. Portfolio of projects

Correct Answer :

  • all answers apply

What is the default language for marmiton.org?

  1. Spanish
  2. French
  3. English
  4. Japanese

Correct Answer :

  • French

When it comes to digital marketing, what does an In House team take care of:

  1. sales enablement
  2. deploying campaigns
  3. all the answers apply
  4. branding all the answers apply

Correct Answer :

  • all the answers apply

Which GA4 section helps you understand where did your site traffic come from?

  1. Monetization
  2. Retention
  3. Acquisition
  4. Engagement

Correct Answer :

  • Acquisition

Which Semrush Keyword group indicates you are outperforming competitors?

  1. Missing
  2. Strong
  3. Untapped
  4. Weak

Correct Answer :

  • Strong

Which field of expertise are covered on Semrush academy courses?

  1. PPC
  2. SEO
  3. all answers apply
  4. Content marketing

Correct Answer :

  • all answers apply

Which of the following is NOT one of 4 T’s of each ACES framework step?

  1. Team
  2. Tradition
  3. Tools
  4. Tactics

Correct Answer :

  • Tradition

Which steps in ACES framework require a set target?

  1. only S – sales
  2. both the top and the bottom funnel step
  3. only A – awareness
  4. all four

Correct Answer :

  • both the top and the bottom funnel step

Your website conversion rate is 2%. Using the return on analytics calculator, how many total conversions would come from 10,000 website sessions with this conversion rate?

  1. 200
  2. 50
  3. 100
  4. 2000

Correct Answer :

  • 200

This page was last edited on 3rd February, 2024 at 4:37 PM (UTC).

I hope this helps! Let me know if you have any other questions.

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