Certification Answers

LinkedIn Content and Creative Design Certification Answers 2024

This certification exam tests your knowledge in creating and maintaining paid and organic content, including managing an active LinkedIn Page and designing visually compelling creative. Please review the details below before getting started.

What to expect:

  • You will have 60 minutes to answer 60 questions.
  • The question format is multiple choice and randomized. The passing score is 75%.
  • The exam tests application, with a mix of scenario-based, recall, and process questions.
  • You can retake the test up to 3 times.
  • Upon passing the exam, we will share steps to add the certificate to your LinkedIn profile.
  • The certification expires in 2 years.

How to prepare:

We have developed three optional courses to help you prepare for the LinkedIn Content and Creative Design Certification exam. Each one will take about 45 minutes to complete:

  1. Building an Organic Presence with LinkedIn Pages
  2. Creative Design for LinkedIn
  3. Building a Full-Funnel Content Marketing Strategy on LinkedIn

If you aren’t sure you’re ready for the certification exam, take the practice test. It’s a mix of 20 questions that are similar to what you will see during the certification exam.

LinkedIn Content and Creative Design Certification
Demonstrate your expertise in creating and maintaining paid and organic content, including managing an active LinkedIn Page and designing visually compelling creative.
https://training.marketing.linkedin.com/content-and-creative-design-exam

Certification Questions & Certification Answers

Aaron’s brand doesn’t have a standard font yet. Which font does LinkedIn NOT recommend he explore for his ads?

  1. Comic Sans
  2. Open Sans
  3. Sans Serif
  4. Helvetica

Correct Answer :

  • Comic Sans

Aditya is responsible for driving talent acquisition leveraging his company’s new LinkedIn Page. The followers consist of 70% employees and 30% potential new hires. What is the recommended content strategy?

  1. Develop content focused solely on potential new hires and promote Lead Gen Forms
  2. Start with engaging both audiences directly, promoting your employee culture
  3. Create content focused solely on employees to organically spread the word

Correct Answer :

  • Start with engaging both audiences directly, promoting your employee culture

After creating your Product Page, it is published immediately.

  1. True
  2. False

Correct Answer :

  • False

Alberto knows that when building his content strategy on LinkedIn, the competition for his audience’s attention is fierce. Which tips should he follow to ensure his creative gets noticed?

  1. Create longer text posts
  2. Add multiple calls-to-action at the end
  3. Use visual content, such as pictures or videos

Correct Answer :

  • Use visual content, such as pictures or videos

Alexandra is creating her company’s LinkedIn Page. What should Alexandra do prior to creating a LinkedIn Page?

  1. Define her goals to inform her content strategy
  2. Let her Page build a follower base of customers before she makes her first post
  3. Start posting immediately
  4. Start a two-way conversation based on the hashtag feed

Correct Answer :

  • Define her goals to inform her content strategy

Alfred is thinking about including video in his content strategy. What are three ways that you would you recommend he use it for?

  1. Sales pitch videos
  2. One-size-fits-all approach videos
  3. Brand stories
  4. Pre, during, and post events coverage
  5. Product demos

Correct Answer :

  • Brand stories
  • Pre, during, and post events coverage
  • Product demos

Alicia sees that engagement with her LinkedIn ads is lower than expected. Which two strategies can she use to make the visuals on her ads different and scroll-stopping?

  1. Use monochrome images
  2. Add shapes to her images
  3. Use photos of real people

Correct Answer :

  • Add shapes to her images
  • Use photos of real people

Aria manages her company’s LinkedIn organic strategy separately from the paid media team because that leads to higher conversions and lower costs per conversion.

  1. False
  2. True

Correct Answer :

  • False

Astrid has just created her company’s LinkedIn Page. Which of the following best practices would you recommend that she follows as she ramps up her organic posting? Select all that apply.

  1. Include hashtags
  2. Include several call-to-action buttons on each post
  3. Include videos and pictures

Correct Answer :

  • Include hashtags
  • Include videos and pictures

Bruno wants to see who is mentioning his brand on LinkedIn. What should he do?

  1. Access the Analytics dashboard of his LinkedIn Page and checks users’ engagement
  2. Type his brand name in the LinkedIn top search box
  3. Check the Activity tab of his LinkedIn Page and filter by mentions

Correct Answer :

  • Check the Activity tab of his LinkedIn Page and filter by mentions

Camila wants to increase her conversion rate. The best advice for her would be…

  1. Focus on demand marketing through paid media
  2. Mix brand and demand marketing through organic and paid media
  3. Focus on demand marketing through organic media

Correct Answer :

  • Mix brand and demand marketing through organic and paid media

Carl wants to find out how his employees are reacting to his LinkedIn Page’s content. What should he do?

  1. Access the Employee Notification’s dashboard
  2. Access the Activity tab of his LinkedIn Page and filter by employee
  3. Check the statistics within his My Company tab

Correct Answer :

  • Access the Activity tab of his LinkedIn Page and filter by employee

Creating a LinkedIn Page is the best way to…

  1. Build an organic strategy as a substitute for paid media
  2. Directly target your organic content to new audiences beyond your followers
  3. Build a professional community and connect with it in an authentic and scalable way

Correct Answer :

  • Build a professional community and connect with it in an authentic and scalable way

Debora is setting up her full-funnel content strategy. Should she spend time analyzing her LinkedIn Page followers’ demographics first?

  1. Yes, it is a way to identify content that is more relevant for her potential customers
  2. No, her followers do not necessarily fit with her ideal customer profile, so this information can be misleading

Correct Answer :

  • Yes, it is a way to identify content that is more relevant for her potential customers

Diego uses Page Analytics to understand four insights from the following list. Select which ones are correct.

  1. What his followers are posting about
  2. Which of his posts are the most engaging
  3. Who mentioned, shared, or liked his Page
  4. Which content is most relevant to his audience
  5. Similarities and differences between his Page followers and his website visitors

Correct Answer :

  • What his followers are posting about
  • Which of his posts are the most engaging
  • Which content is most relevant to his audience
  • Similarities and differences between his Page followers and his website visitors

Ellen is setting up her team’s admin access for their LinkedIn Page so they can create, manage, and boost organic posts. Which two admin options could she select?

  1. Curator
  2. Super admin
  3. Analyst
  4. Global admin
  5. Content admin

Correct Answer :

  • Super admin
  • Content admin

Fabio’s goal on LinkedIn is to nurture his current clients. What should he do?

  1. Check how many of them follow his brand on LinkedIn. Then, invite the rest of his database to follow his LinkedIn Page and use organic content to engage with them
  2. Check how many of them follow his brand on LinkedIn and are involved in the buying process. Then, use a combination of organic and paid media to move them through the funnel
  3. Use a poll to identify which of his Page followers are current clients. Then, use a strategy of organic content to nurture them with tailored content

Correct Answer :

  • Check how many of them follow his brand on LinkedIn and are involved in the buying process. Then, use a combination of organic and paid media to move them through the funnel

Farah is creating new Sponsored Content Ads and she plans to use hashtags on the paid ads. Is this a LinkedIn best practice?

  1. No, LinkedIn does not typically recommend hashtags on paid ads because it can direct users away from the desired action
  2. Yes, LinkedIn always recommends hashtags on paid ads because they increase engagement on an ad

Correct Answer :

  • No, LinkedIn does not typically recommend hashtags on paid ads because it can direct users away from the desired action

Fréderic has completed all the information on his company’s LinkedIn Page. What measurable benefit does he see?

  1. It gives him +30% weekly views on his Page
  2. It helps him drive 2x more leads
  3. It increases his employee advocacy by 25%

Correct Answer :

  • It gives him +30% weekly views on his Page

Giovanni manages all his company’s social media channels. Which two actions does LinkedIn recommend to maximize the use of his content throughout the different channels?

  1. Use top-performing tweets as Sponsored Content on LinkedIn
  2. Repurpose top-performing email campaigns as LinkedIn Message Ads
  3. Duplicate the same message on all different social networks to maximize reach
  4. Share the statistics of your LinkedIn audience on other networks

Correct Answer :

  • Use top-performing tweets as Sponsored Content on LinkedIn
  • Repurpose top-performing email campaigns as LinkedIn Message Ads

Harisa is thinking about ‘Big Rock’ type of content that she can construct and deconstruct. Which two tactics would be optimal?

  1. Create a specific set of articles about the latest product features
  2. Collect some of her most shared thought leadership articles and turn them into a gated e-book
  3. Make an in-depth interview with her product manager and split it in a series of short videos with quick tips
  4. Gather all the FAQs about her new product release and create a video tutorial based on them

Correct Answer :

  • Collect some of her most shared thought leadership articles and turn them into a gated e-book
  • Gather all the FAQs about her new product release and create a video tutorial based on them

Helena is rebranding a picture to add an important message, but the space on the image is limited and it doesn’t fit. What is the best decision she can make?

  1. Reduce the font size down to 12 pixels, so the message fits in completely
  2. Place copy over other elements in the image
  3. Reduce the message to be more concise, using a font size of at least 16 pixels

Correct Answer :

  • Reduce the message to be more concise, using a font size of at least 16 pixels

How are your creative design and creative strategy related?

  1. Creative strategy is an overarching plan which influences your creative design
  2. The results of testing your creative design dictate your creative strategy
  3. They are two separate strategies

Correct Answer :

  • Creative strategy is an overarching plan which influences your creative design

How can you tackle your goal of driving leads through your LinkedIn Page?

  1. By promoting your products
  2. By uncovering and solving your community’s needs
  3. By including a Lead Gen form in the About section

Correct Answer :

  • By uncovering and solving your community’s needs

How does LinkedIn define a Showcase Page?

  1. A place to highlight regional offices
  2. An extension of your LinkedIn Page
  3. An individual page with fewer features than a LinkedIn Page

Correct Answer :

  • An extension of your LinkedIn Page

How should organic and paid content work together?

  1. They should have different purposes and your audiences should be able to differentiate when they are seeing an organic post or a paid ad
  2. They should complement each other and create an interconnected and seamless experience so that your audiences don’t notice any difference between them

Correct Answer :

  • They should complement each other and create an interconnected and seamless experience so that your audiences don’t notice any difference between them

Including faces in your visuals will help your creative stand out.

  1. True
  2. False

Correct Answer :

  • True

Is auditing your existing content one of the first steps you should follow when setting up a full-funnel strategy?

  1. No
  2. Yes

Correct Answer :

  • Yes

Isla pitches the idea of a LinkedIn video campaign to her company’s leadership, with the goal of educating customers on a complex product. The leadership team approves the campaign, but they don’t have the budget to support a high production video. What should Isla do?

  1. Put the entire budget into one video
  2. Explore DIY-style videos with expert interviews and demos
  3. Scrap the idea since she doesn’t have enough budget to execute her vision

Correct Answer :

  • Explore DIY-style videos with expert interviews and demos

It devalues your brand if you reuse existing or top-performing content to repurpose it as organic content on your LinkedIn Page.

  1. False
  2. True

Correct Answer :

  • False

Ivan knows that he needs to collaborate with different teams on messaging for his LinkedIn content strategy to be successful.

  1. False
  2. True

Correct Answer :

  • True

Ivan wants to create several LinkedIn ads to promote a new report. He should mix up the format of the content, including using Single Image Ads, Carousel Ads, and Video.

  1. False
  2. True

Correct Answer :

  • True

Javier designed a new Carousel Ad to support his company’s new product launch. Which two actions should he take before he launches the campaign?

  1. Ask a colleague to review the creative
  2. Build the campaign so that he can test one variable at a time
  3. Set up the campaign, changing the image, headline, and copy for each ad

Correct Answer :

  • Ask a colleague to review the creative
  • Build the campaign so that he can test one variable at a time

Javier is looking for quick engagement from his professional community on his company’s LinkedIn Page. Which tactic should he use?

  1. A thought leadership piece
  2. A poll
  3. A Lead Gen form

Correct Answer :

  • A poll

Joanna is struggling to find content to share on LinkedIn for her company. What are three tactics she should explore?

  1. Leverage existing content
  2. Consider hiring a LinkedIn Content Partner
  3. Create new content
  4. Ask her employees to share her content

Correct Answer :

  • Leverage existing content
  • Consider hiring a LinkedIn Content Partner
  • Create new content

Joe is building his creative strategy. His objective is to capture the viewer’s attention and tell a story. Which two factors should he consider when thinking about the visuals and copy?

  1. Creatives should be consistent and recognizable
  2. Visuals and copy should have a cohesive feel
  3. Copy should be over 150 characters
  4. It should favor photographs over illustrations

Correct Answer :

  • Creatives should be consistent and recognizable
  • Visuals and copy should have a cohesive feel

Jordan wants to create more content that ‘hums.’ Which tactics should he explore?

  1. News, industry POVs, company culture, blog posts
  2. Infographics, whitepapers, videos, playbooks
  3. Annual reports, research papers, industry insights

Correct Answer :

  • News, industry POVs, company culture, blog posts

Joseph recently launched his startup, and he’s considering creating multiple Showcase Pages to promote his individual products. Would LinkedIn recommend this?

  1. Yes, Showcase Pages are great to highlight different business lines, brands, and initiatives
  2. No, this approach would likely lead to over-fragmenting

Correct Answer :

  • No, this approach would likely lead to over-fragmenting

Julia is designing an organic post for her client’s LinkedIn Page. What should she keep in mind?

  1. The content should be text-heavy
  2. The content should echo other brands’ sentiments
  3. The content should rely solely on stock photography to capture the audience’s attention
  4. The content should be designed for the small, mobile, touch screen experience

Correct Answer :

  • The content should be designed for the small, mobile, touch screen experience

Julia was hired to create a company’s LinkedIn content strategy. What are five steps that she should take to get started?

  1. Leverage competitors’ strategies as a starting basis
  2. Analyze the company’s followers
  3. Align internal teams
  4. Set measurable goals
  5. Get clear on the company’s social media goals and mission statement
  6. Audit the company’s existing content

Correct Answer :

  • Analyze the company’s followers
  • Align internal teams
  • Set measurable goals
  • Get clear on the company’s social media goals and mission statement
  • Audit the company’s existing content

Karin is scheduling her content posts to reach decision makers when they’re most engaged on LinkedIn. When should she post during the week? Select all that apply.

  1. Weekends
  2. Workday
  3. Never
  4. Evenings

Correct Answer :

  • Weekends
  • Workday
  • Evenings

Liling needs to drive consideration. Select two types of content she should consider using.

  1. Research reports
  2. Webinars
  3. Static images
  4. Job applications

Correct Answer :

  • Research reports
  • Webinars

LinkedIn recommends you do NOT leverage the same content across your paid and organic strategies.

  1. True
  2. False

Correct Answer :

  • False

Lionel was hired to design visuals for a startup company’s launch on LinkedIn. What are two LinkedIn best practices he should follow?

  1. Use the same image in every ad to achieve visual consistency and drive awareness
  2. Create a consistent color, icon, and style across each image to make it easier for the audience to recognize the brand
  3. Test a range of variables at once to see which one performs best
  4. Explore bold colors, illustrations, and photos of real people

Correct Answer :

  • Create a consistent color, icon, and style across each image to make it easier for the audience to recognize the brand
  • Explore bold colors, illustrations, and photos of real people

Louisa is designing her ads for LinkedIn. What are the three main components that she should consider?

  1. Engagement
  2. Format
  3. Imagery
  4. Copy

Correct Answer :

  • Format
  • Imagery
  • Copy

Louisa would like to do an analysis of her followers on her LinkedIn Page. Which tool should she use?

  1. Page Insights
  2. Page Analytics
  3. Page Activity
  4. Page Meter

Correct Answer :

  • Page Analytics

Marcela doesn’t know how to fit her marketing goals with her organic and paid strategies. What should she do?

  1. She should rely on paid ads for brand and demand, and leave the nurturing mid-funnel tactics to organic
  2. She should balance organic and paid content in all stages of the marketing funnel
  3. She should rely on paid ads for demand, and leave organic content for brand awareness and nurturing

Correct Answer :

  • She should balance organic and paid content in all stages of the marketing funnel

Mari wants to get insights on what people are saying about her brand. Which tool should she use?

  1. Page Insights
  2. Page Activity
  3. Content Suggestions
  4. Page Analytics

Correct Answer :

  • Page Activity

Maria would like to work for a tech company, so she starts following a range of companies in that industry. Where would she go to find the company’s mission, vision, and values?

  1. The People tab
  2. The Products tab
  3. The About tab
  4. The Posts tab

Correct Answer :

  • The About tab

On the Page Analytics dashboard you can check the member profile of each specific follower as well as the aggregated followers’ demographics.

  1. False
  2. True

Correct Answer :

  • True

On your LinkedIn Page, you can target organic posts to specific audiences.

  1. True
  2. False

Correct Answer :

  • True

Purna needs help figuring out trending industry topics in her region by seniority. Which filters does she need to apply?

  1. Location
  2. Job Title
  3. Industry
  4. Job Function
  5. Seniority

Correct Answer :

  • Location
  • Industry
  • Seniority

Roberto’s goal is to engage new audiences. What is the best strategy to follow?

  1. He establishes an organic content strategy on his LinkedIn Page focused on publishing content more frequently
  2. He checks what his competitors are doing and establishes a similar, improved strategy to attract new audiences that already follow those competitors
  3. He checks his Page insights to understand what content gets more engagement with his target audience and uses paid media to acquire new followers with similar interests

Correct Answer :

  • He checks his Page insights to understand what content gets more engagement with his target audience and uses paid media to acquire new followers with similar interests

Rodrigo doesn’t have access to many unique photos. What should he consider when building out his creative? Select all that apply.

  1. Using space on stock photography to add text or keywords
  2. Repeatedly posting the same content
  3. Limiting the number of times he posts content
  4. Customizing stock photography to align more closely with his brand

Correct Answer :

  • Using space on stock photography to add text or keywords
  • Customizing stock photography to align more closely with his brand

Ronaldo is creating headline copy for his ad. He has several options to communicate his value proposition. Select the best sentence for his ad.

  1. ‘Increase customer retention over your competitors’
  2. ‘Easier and faster customer retention’
  3. ‘Multiply customer retention’
  4. ‘Get a 30% increase in customer retention’

Correct Answer :

  • ‘Get a 30% increase in customer retention’

Sara was recently hired to manage a company’s LinkedIn Page. Select which tactics she should explore when developing content for the Page.

  1. Create and test new content to see which posts drive the most engagement
  2. Collect existing content pieces that share the same theme and assemble them to form an infographic
  3. Explore if there are any whitepapers that can be broken down into bite-sized content
  4. Build a plan to post one video per day

Correct Answer :

  • Create and test new content to see which posts drive the most engagement
  • Collect existing content pieces that share the same theme and assemble them to form an infographic
  • Explore if there are any whitepapers that can be broken down into bite-sized content

Select three goals that a LinkedIn Page can help you achieve.

  1. Building community
  2. Generating brand awareness
  3. Driving leads
  4. Finding trending posts from competitors

Correct Answer :

  • Building community
  • Generating brand awareness
  • Driving leads

Select three reasons why it’s important to have an active full-funnel presence across LinkedIn’s organic and paid solutions.

  1. To ensure your message is seen more often by more members of the buying committee
  2. To ensure your brand is present at any given moment on the customer journey
  3. To build trust and rapport with your audience
  4. To follow marketing trends, competitors, and LinkedIn advice
  5. To more easily identify audiences at the bottom level of the funnel

Correct Answer :

  • To ensure your message is seen more often by more members of the buying committee
  • To ensure your brand is present at any given moment on the customer journey
  • To build trust and rapport with your audience

Select three tactics that LinkedIn recommends you do to achieve better results in your marketing strategy.

  1. Hyper-target your audience as much as you can
  2. Identify what content you already have that fulfills the needs of your audience
  3. Align internal teams
  4. Make your goals SMART

Correct Answer :

  • Identify what content you already have that fulfills the needs of your audience
  • Align internal teams
  • Make your goals SMART

Select three things that could happen when you pair organic and paid content.

  1. You can diversify your efforts on different marketing goals
  2. You increase your overall reach
  3. Your audiences are +61% more likely to convert
  4. Your cost per conversion is reduced by 12%

Correct Answer :

  • You increase your overall reach
  • Your audiences are +61% more likely to convert
  • Your cost per conversion is reduced by 12%

Select three tools that you could use in your organic strategy.

  1. Sponsored Messages
  2. Video Ads
  3. Product Pages
  4. Articles for Pages
  5. My Company tab

Correct Answer :

  • Product Pages
  • Articles for Pages
  • My Company tab

Select two reasons why LinkedIn recommends it’s important to define your goal when creating your LinkedIn Page.

  1. To inform your community about it
  2. To select it during the set-up process
  3. To build your organic strategy around it

Correct Answer :

  • To inform your community about it
  • To build your organic strategy around it

Severine doesn’t have the time and resources to create as much content as she would like. Which two recommendations should she follow?

  1. Leverage existing content and repurpose it
  2. Customize stock photography to align with brand guidelines
  3. Limit her strategy to echo others’ posts that she identifies with

Correct Answer :

  • Leverage existing content and repurpose it
  • Customize stock photography to align with brand guidelines

Sigmund knows that audiences today are on a fluid journey through the marketing funnel and that each person is at a different stage with a different need. What content strategy should he follow?

  1. A consistent organic marketing strategy
  2. An active, always-on strategy
  3. A conversion focused marketing strategy

Correct Answer :

  • An active, always-on strategy

Silke’s marketing goals are centered around reach and building rapport with her audiences. Which type of content should she consider using? Select all that apply.

  1. Video
  2. Static images
  3. Sales inquiry forms

Correct Answer :

  • Video
  • Static images

The timing and context of where the user is in their journey when they see the content is as important as the content itself.

  1. True
  2. False

Correct Answer :

  • True

To drive engagement on a LinkedIn Page, use video because it is more likely to start a conversation than any other type of content.

  1. False
  2. True

Correct Answer :

  • True

Tomas just created his company’s LinkedIn Page. What should he do to start building a community? Select four.

  1. Recognize employees with a personalized shoutout
  2. Discover content trending with his audience
  3. Create a set of posts to highlight his product features
  4. React and comment on hashtag feeds to establish a rapport with his community
  5. Reshare his employees’ best @mentions and LinkedIn content

Correct Answer :

  • Recognize employees with a personalized shoutout
  • Discover content trending with his audience
  • React and comment on hashtag feeds to establish a rapport with his community
  • Reshare his employees’ best @mentions and LinkedIn content

Valerie is a copywriter for a large brand. She needs to draft a few ads for an upcoming campaign. What length does LinkedIn recommend for her Sponsored Content Ad?

  1. Less than 200 characters
  2. Less than 250 characters
  3. Less than 150 characters
  4. Less than 50 characters
  5. Less than 100 characters

Correct Answer :

  • Less than 150 characters

What are three things that people can find in the Page Posts tab?

  1. Your boosted posts
  2. Your products
  3. Your paid ads
  4. Your live events
  5. Your organic posts

Correct Answer :

  • Your boosted posts
  • Your paid ads
  • Your organic posts

What are two advantages of building a content strategy for your company that balances brand and demand?

  1. Generating an immediate and trackable response
  2. Achieving greater ability to set prices
  3. Driving long-term growth and profit

Correct Answer :

  • Achieving greater ability to set prices
  • Driving long-term growth and profit

What are two ways you can leverage existing content for marketing efficiencies?

  1. Reshare a tweet that has good engagement
  2. Deconstruct a research paper into several infographics
  3. Don’t reuse content as it will become stale
  4. Research and write an article

Correct Answer :

  • Reshare a tweet that has good engagement
  • Deconstruct a research paper into several infographics

What can Liesel do with her Page Analytics insights? Select all that apply.

  1. Benchmark her competitors
  2. Understand her brand’s professional community
  3. See what people are saying about her brand

Correct Answer :

  • Benchmark her competitors
  • Understand her brand’s professional community

What differentiates Product Pages from Showcase Pages?

  1. The goal of Showcase Pages is to spotlight business initiatives while Product Pages are intended to build brand awareness around a specific product
  2. Showcase Pages are best for educating prospects on company solutions while Product Pages are best for building a trusted community of advocates around a specific product

Correct Answer :

  • Showcase Pages are best for educating prospects on company solutions while Product Pages are best for building a trusted community of advocates around a specific product

What is one of the benefits of using Product Pages?

  1. The possibility to showcase stories from your employees
  2. The possibility to sell your product directly from your Product Page
  3. The possibility to gather product recommendations from happy customers

Correct Answer :

  • The possibility to gather product recommendations from happy customers

What is the direct result of focusing only or mostly on conversion? Select all that apply.

  1. The opportunity for a longer-term, and far greater, business impact is missed
  2. The number of Page followers decreases
  3. A large component of the audience journey is missed
  4. The conversion rate increases

Correct Answer :

  • The opportunity for a longer-term, and far greater, business impact is missed
  • A large component of the audience journey is missed

What is the metric Katharina will primarily use when she wants to understand which professional audiences are following her page?

  1. Demographic breakdown of her followers
  2. Trends of Unique visitors over time
  3. Engagement metrics
  4. Demographic breakdown of her visitors

Correct Answer :

  • Demographic breakdown of her followers

What is the reason behind using organic content as a complement of paid media?

  1. It is a way to substitute part of the paid media efforts with free advertising
  2. It increases reach among new audiences that paid media cannot reach
  3. It is a tool to gain the trust of potential customers exposed to paid media

Correct Answer :

  • It is a tool to gain the trust of potential customers exposed to paid media

What strategies for your creative are recommended to make your brand recognizable in the LinkedIn feed?

  1. Use different creatives with the same color, icon, and style in a consistent way
  2. Place your logo in the most prominent area of the image
  3. Use the same picture in different creatives across time, so users remember it and associate it with your brand

Correct Answer :

  • Use different creatives with the same color, icon, and style in a consistent way

When posting Articles for Pages, what are two best practices that LinkedIn recommends?

  1. End with a poll
  2. Keep the post shorter than 500 words
  3. Create visual interest with rich media
  4. Add bulleted lists or short sections to make content easier to consume

Correct Answer :

  • Create visual interest with rich media
  • Add bulleted lists or short sections to make content easier to consume

When talking about an always-on content marketing approach, what does ‘hum’ mean?

  1. Content intended to pique your audience interest
  2. Easy to consume content that requires low investment
  3. Content that requires high investment and is aligned to lead generation

Correct Answer :

  • Easy to consume content that requires low investment

When thinking about copy, which two strategies are recommended to stand out in the feed while providing value to users?

  1. Start with a clearly actionable statement
  2. Create lengthy thought leadership pieces that go into depth on a particular topic
  3. Use clickbait copy in the first 150 characters
  4. Keep each creative to a single message

Correct Answer :

  • Start with a clearly actionable statement
  • Keep each creative to a single message

When thinking about your ‘shout’ content campaign, you may want to use… Select all that apply.

  1. Annual reports
  2. Industry Insights
  3. News

Correct Answer :

  • Annual reports
  • Industry Insights

Which elements does LinkedIn recommend you use to make your imagery stand out AND maintain consistency? Select all that apply.

  1. Shapes
  2. Fonts
  3. Monochrome
  4. Faces

Correct Answer :

  • Shapes
  • Fonts
  • Faces

Which of the following expressions make your copy relatable and can compel a user to click? Select all that apply.

  1. ‘We are experts…’
  2. ‘Discover a new opportunity…’
  3. ‘We hope you like our solution…’
  4. ‘How to…’

Correct Answer :

  • ‘Discover a new opportunity…’
  • ‘How to…’

Which of the following is NOT a LinkedIn Page role?

  1. Curator
  2. Analyst
  3. Product owner
  4. Content admin

Correct Answer :

  • Product owner

Which two actions can you perform on your Product Page?

  1. Add a ‘Purchase now’ button
  2. Invite users to write recommendations about your product
  3. Feature your customers

Correct Answer :

  • Invite users to write recommendations about your product
  • Feature your customers

Why is it a good idea to use the My Company tab to connect with your employees?

  1. Because employees are a powerful advocacy tool when it comes to sharing your organic posts and expanding your brand reach
  2. Because they can invite their professional network to be part of the My Company tab
  3. In fact, it is not a good idea because employees can spread messages on your followers’ community that may be misaligned with your strategy

Correct Answer :

  • Because employees are a powerful advocacy tool when it comes to sharing your organic posts and expanding your brand reach

Yousef just created his startup’s LinkedIn Page, but he cannot decide what type of content and how often he should post. What would be a good first step?

  1. Define his goals
  2. Copy what others are doing
  3. Wait until the Page has 500 followers and then ask them what they would like to see

Correct Answer :

  • Define his goals

This page was last edited on 3rd February, 2024 at 4:38 PM (UTC).

I hope this helps! Let me know if you have any other questions.

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