Certification Answers

How to find mobile customers Assessment Answers 2024

Certification Questions & Certification Answers

You’re surfing some of your social media sites and the exact same electronic music school advertisement from earlier in the day appears. Earlier, you clicked on the ad, but this time you don’t. What could have been done to be more relevant in that micro-moment?

  1. The marketers should have ignored this micro-moment.
  2. The marketers could have relied on more media signals.
  3. The marketers’ ad could have said how your friend “liked” the school.
  4. The marketers should have focused only on environmental signals.

100% Correct Answer:

  • The marketers’ ad could have said how your friend “liked” the school.

Imagine an intern asked you about contextual and intent-rich signals. What would you say?

  1. Neither matter to marketers in a mobile world.
  2. Contextual signals are the ones to focus on.
  3. finding the balance between intent and context is key.
  4. Intent-rich signals are the only ones that matter.

100% Correct Answer:

  • finding the balance between intent and context is key.

You just received disappointingly low results from an awareness campaign for a local non-profit that you managed. You did your research and used a wide array of signals to make sure you got your answers to your micro-moments right. What will you try next time?

  1. Combine even more signals, so that you are sure to reach more people
  2. Absolutely nothing and let this pass you by as a lesson learned
  3. Completely start over from scratch with a new campaign
  4. Combine fewer signals, so that you reach more people

100% Correct Answer:

  • Combine fewer signals, so that you reach more people

Your data is showing that mobile isn’t performing well. However, you know from a focus group that users are using mobile early in their journey and that mobile isn’t getting the credit it deserves. What mobile engagement and conversion strategy do you suggest to ensure mobile gets proper credit?

  1. Lead generation
  2. Site traffic
  3. Mobile commerce
  4. Cross-device conversion

100% Correct Answer:

  • Cross-device conversion

Why should companies adopt mobile-first thinking?

  1. Almost a quarter of the world owns a smartphone, a tablet, and a laptop
  2. The offline and online worlds are blurring and it’s prudent to start anticipating how to leverage this space
  3. It encourages siloed thinking and that creates efficiencies
  4. Mobile first is great, except for campaigns when you’re trying to increase brand awareness

100% Correct Answer:

  • The offline and online worlds are blurring and it’s prudent to start anticipating how to leverage this space

Your manager asked you to give more consideration to a user’s location. What kind of signals would you look at?

  1. Learned
  2. Environmental
  3. Intuitive
  4. Media

100% Correct Answer:

  • Environmental

You’re a marketing manager for a leading online music store and have been given a new key performance indicator (KPI) to hit this quarter: sell 25 percent more units of electronica artists month over month. What mobile engagement would you recommend to achieve this goal?

  1. Send a 10 percent off coupon to email mailing list
  2. Add a click-to-navigate button to your banner ads
  3. Make your home office address easy to find
  4. Enhanced GPS targeting to get customers into the store

100% Correct Answer:

  • Send a 10 percent off coupon to email mailing list

You’ve been asked to identify micro-moments for a new automotive client. Where do you start?

  1. Look at your data to get insights on customer behavior
  2. Just focus on the moments involving cash transactions
  3. Avoid location data and information relating to time
  4. Capture each and every moment you can—don’t hold back

100% Correct Answer:

  • Look at your data to get insights on customer behavior

You received some feedback that your team thinks you missed some vital micro-moments. What do you do to find the ones you missed?

  1. Rule out signals such as likes, browse behavior, and reading an article
  2. Go back and try to re-anticipate all the touch points your customers may have
  3. Disregard the feedback and trust that your instincts are correct
  4. Just focus on the moments where your customers use smartphones and mobile devices

100% Correct Answer:

  • Go back and try to re-anticipate all the touch points your customers may have

Related Options:

  1. Go back to your search data and try to anticipate all the questions your customers may have
  2. Disregard the feedback and trust that your instincts are correct
  3. Try to speak to every moment your customers may be using their smartphones and devices
  4. Rule out signals such as likes, comments, browse behavior, and reading an article

100% Correct Answer:

  • Go back to your search data and try to anticipate all the questions your customers may have

The other day you were searching for electronic music schools and visited some related sites. A few days later you were curious about how many calories were in the curry rice you had at lunch and searched “calories in curry rice”. You landed on a site with nutritional tips and noticed a display ad for an electronic music school. You decide to click on it. What signal was likely used to target you with this ad?

  1. All those who searched for a recipe
  2. An earlier site visit of electronic music schools
  3. People who were interested in half marathons in the area
  4. People who searched for “where to buy chicken curry”

100% Correct Answer:

  • An earlier site visit of electronic music schools

Related Options:

  1. People who were interested in half marathons in the area
  2. All those who searched for a recipe
  3. People who searched for “where to buy chicken curry”
  4. An earlier site visit of electronic music school

100% Correct Answer:

  • An earlier site visit of electronic music school

This page was last edited on 3rd February, 2024 at 4:56 PM (UTC).

I hope this helps! Let me know if you have any other questions.

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