Certification Answers

How to Boost Lead Generation with SEO – Semrush Answers 2024

Who is this сourse for?

This course is for anyone who wants to develop an understanding of converting traffic vs non-converting traffic. Learn exactly how to look for keywords that have high buying intent so you can create content and attract leads at the bottom of the marketing funnel.

What you’ll learn

Learn about keyword intent and what this means for your content strategies and conversion rates. You’ll learn how to use Semrush’s Keyword Magic Tool to find keywords that are at the bottom of the funnel and have a better chance of converting.

Earn Your Certificate from Semrush Academy

Semrush has been recognized by the search community across the globe, winning several accolades as the best SEO software suite.

Course Structure

The Do’s and Don’ts of Lead-Generating SEO
Learn why the majority of content produces little to no qualified leads and how you can effectively build an SEO strategy that will actually attract leads at the bottom of the funnel.

Problems with a Traditional Keyword Research Approach

Discover why traditional keyword research tactics are flawed and what you can do to focus on prospects with a high buying intent.

Pain Point SEO

Learn how to save time and avoid chasing traffic. Get to know Pain Point SEO and how to use this strategy effectively when doing keyword research.

Implementing Pain Point SEO: SaaS Industries

Learn how to use the Pain Point SEO framework within Semrush’s Keyword Magic Tool. Devesh and Benji use a hypothetical SaaS company to lead you through this lesson.

Implementing Pain Point SEO: Service Industries

In this lesson, Devesh and Benji lead you through the Pain Point SEO framework within Semrush’s Keyword Magic Tool, this time using a hypothetical service business.

How to Boost Lead Generation with SEO – Semrush Academy

https://www.semrush.com/academy/courses/boost-lead-generation-with-seo/

Certification Questions & Certification Answers

If you see a competitor is ranking highly for a keyword with good search volume you should

  1. Evaluate whether it’s a valuable keyword for you from the viewpoint of whether it shows product-buying-intent for your business
  2. Also target it so that your competitor isn’t getting all of the traffic
  3. Assume they are likely getting qualified leads from it

Correct Answer :

  • Evaluate whether it’s a valuable keyword for you from the viewpoint of whether it shows product-buying-intent for your business

If you were marketing CRM software to small businesses, which of these would be the best Pain Point SEO keyword to go after to drive as many product signups as possible?

  1. What is CRM software (vol: 6,600)
  2. CRM software for small businesses (vol: 2400)
  3. CRM software (vol: 33,100)

Correct Answer :

  • CRM software for small businesses (vol: 2400)

If you were marketing software development services to Shopify store owners, which of these target keywords has the highest conversion potential?

  1. Ecommerce website developers (vol: 590)
  2. Ecommerce website development (vol: 3600)
  3. Shopify development services (vol: 720)

Correct Answer :

  • Shopify development services (vol: 720)

If you’re using competitive analysis for keyword research, what should you be looking for in the keywords?

  1. That the keyword volume is high
  2. That the intent of the keyword your competitor is targeting matches the intent of one of the strengths of your product
  3. That the keyword is related to something in your industry

Correct Answer :

  • That the intent of the keyword your competitor is targeting matches the intent of one of the strengths of your product

In the Geekbot case study referenced in lesson 2, how much more do bottom of the funnel blog posts convert over top of the funnel

  1. 10%
  2. 100%
  3. 50%
  4. 25X

Correct Answer :

  • 25X

The underlying fallacy in prioritizing high search volume keywords is:

  1. SEO tools are wrong in their stated search volumes
  2. It assumes more traffic = more customers
  3. It’s hard to rank for high volume keywords

Correct Answer :

  • It assumes more traffic = more customers

What affects the conversion rate of blog posts the most?

  1. How well your site is optimized for conversions
  2. The topic of the blog post
  3. How many calls to action you have in your blog posts

Correct Answer :

  • The topic of the blog post

What is Pain Point SEO?

  1. Prioritizing content ideas by intent over search volume of the keyword
  2. Prioritizing content ideas by keyword search volume over intent
  3. Prioritizing content ideas by what’s the least painful to produce

Correct Answer :

  • Prioritizing content ideas by intent over search volume of the keyword

What marketing agency coined the term Pain Point SEO?

  1. Content and Conversion
  2. Grow and Convert
  3. Convince and Convert

Correct Answer :

  • Grow and Convert

What mistake do many SEOs make when choosing target keywords?

  1. They solely focus on high buying intent keywords
  2. They solely focus on high search volume keywords
  3. They focus on bottom of the funnel keywords first

Correct Answer :

  • They solely focus on high search volume keywords

What part of the content marketing funnel should you focus on first if you want to maximize lead generation from SEO?

  1. Top of the funnel
  2. Middle of the funnel
  3. Bottom of the funnel

Correct Answer :

  • Bottom of the funnel

What tool makes it really easy to identify Pain Point SEO keywords once you have an idea?

  1. Semrush Keyword Overview Tool
  2. Semrush Keyword Magic Tool
  3. Google suggested search

Correct Answer :

  • Semrush Keyword Magic Tool

What’s most important when building a content marketing strategy?

  1. Getting conversions from content
  2. Getting traffic to your content

Correct Answer :

  • Getting conversions from content

Where do the best pain point SEO ideas come from?

  1. Keyword research tools
  2. Talking to customers (or people that talk to them)
  3. Google
  4. Competitor research

Correct Answer :

  • Talking to customers (or people that talk to them)

Which of the following is one of the Pain Point SEO content frameworks?

  1. Skyscraper technique
  2. Product use case keywords
  3. Hub and Spoke

Correct Answer :

  • Hub and Spoke

This page was last edited on 7th February, 2024 at 2:37 PM (UTC).

I hope this helps! Let me know if you have any other questions.

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