Certification Answers

Google Tag Manager Fundamentals Assessment Answers 2024

Course Overview

Managing multiple analytics and marketing tags for your site can be a challenge. Redundant or incorrect tags can distort data measurement and reduce your site performance. In this self-paced course, you’ll learn how Google Tag Manager can simplify the tag implementation and management process for marketers, analysts, and developers.

  • Unit 1: Starting out with Google Tag Manager
    • Lesson 1: Course Introduction
    • Lesson 2: Start with a measurement plan
    • Lesson 3: Develop a tag implementation strategy
    • Lesson 4: Tag Manager overview
  • Unit 2: Setting up Google Tag Manager
    • Lesson 1: Install the Google Analytics tag
    • Lesson 2: Set up a GA Property variable
    • Lesson 3: Set up cross-domain tracking
    • Lesson 4: Understand the Data Layer
  • Unit 3: Collecting data using the Data Layer, variables, and events
    • Lesson 1: Pass static values into Custom Dimensions
    • Lesson 2: Pass dynamic values into Custom Metrics
    • Lesson 3: Track events with variables
  • Unit 4: Using additional tags for marketing and remarketing
    • Lesson 1: Set up Google Ads conversion tracking
    • Lesson 2: Set up Dynamic Remarketing
    • Lesson 3: Course Review

Frequently Asked Questions

  1. How do I change the name on my course certificate?
    The name that appears on your User Profile and certificate is the name associated with the Google Account you used to register for Analytics Academy. first, check the email in the upper right-hand corner of the Academy to make sure you are signed in with the correct email. If you did not specify a name on your Google Account, then no name will appear on your certificate. Also, don’t use a shared email to log into the Academy, since we will be unable to associate your certificate with you personally.To change or add a name to your Google Account:

    1. Sign in to your Google Account.
    2. Under “Personal info & privacy,” select “Your personal info,” then select “Name.”
    3. Edit or add the name you wish, then click “Done.”
    4. Note you may need to refresh the Academy site to reflect the name change or wait about thirty minutes.
  2. Can I transfer my Analytics Academy certificate to a different Google Account?
    Unfortunately, we are not able to transfer certificates at this time. If you have completed an Analytics Academy course using the wrong email account, you will need to re-register using the correct account and retake the assessments for a certificate of completion.
  3. Is this course available in a different language?
    The course is available in Chinese (Simplified), Czech, Dutch, English, French, German, Italian, Japanese, Korean, Polish, Portuguese, Russian, Spanish, and Turkish. You can use the language selector in the bottom right corner of the page to switch languages.
  4. Why is some of the course translated and some of the course in English?
    During the translation process, there may be some English mixed in with translated text. If you check back later, this should be resolved as our translators work through the course content.
  5. How long will this course take to complete?
    If you go through all the course content sequentially, we expect the course to take 4-6 hours to complete, depending on your level of familiarity with the course content.
  6. If I have a question about the course, who should I ask?
    For any questions about the course, please visit the Course Community. There you can find frequently asked questions, extra tips about using Google Analytics not included in the course, and post new questions that industry experts, as well as fellow Academy students, can help answer.
  7. How long will I have to earn a certificate of completion?
    You may earn a certificate of completion at any time. You can track your progress through the course in your User Profile and return at any time to complete the course assessments. Note that you will need a score of 80% or better on each assessment to earn a certificate of completion.
  8. How much do Academy courses cost?
    All Academy courses are free of charge.
  9. Why can’t I access Analytics Academy with my G Suite account?
    G Suite accounts cannot currently access Analytics Academy. Please log in with a non-G Suite Google account.
  10. What are the system requirements to take this course?
    To view the course content and complete the activities, you will need an Internet-enabled device and access to a Google Account. To watch the course videos, make sure you use one of the following browsers:

    • Google Chrome, firefox, or Safari
    • Internet connection with 500+ Kbps
  11. Can I use my mobile device to view the course content?
    Academy courses include formats such as video and text lessons, which are accessible from most mobile devices. However, not all devices are the same, so some content may not work optimally on some mobile devices.

Google Tag Manager Fundamentals
Discover how Google Tag Manager can simplify the tag implementation and management process for marketers, analysts, and developers.
https://analytics.google.com/analytics/academy/course/5

Certification Questions & Certification Answers

A Tag Manager account allows you to do which of the following?:

  1. Manage tags for one or more websites
  2. Manage user permissions in your Google Analytics account
  3. Connect multiple Tag Manager accounts to a single Google account
  4. Control access permissions to a Tag Manager account

Correct Answer:

  • Manage tags for one or more websites
  • Connect multiple Tag Manager accounts to a single Google account
  • Control access permissions to a Tag Manager account

Data Layer variables automatically persist across different web pages

  1. True
  2. False

Correct Answer:

  • False

For Dynamic Remarketing, if you wish to use the data layer to collect when a user adds a product to their shopping cart without refreshing the page, what Analytics track type would you use?

  1. Pageview
  2. Event
  3. Transaction
  4. Social

Correct Answer:

  • Event

For Dynamic Remarketing, to set your tag to fire on a particular page, what should your trigger variable be set to?

  1. Page URL
  2. Referrer
  3. Click Classes
  4. Page Hostname

Correct Answer:

  • Page URL

For Dynamic Remarketing, what kind of variable needs to be set up in Tag Manager to collect information in the data layer?

  1. Constant variable
  2. Data​ Layer variable
  3. Google Ads variable
  4. Event variable

Correct Answer:

  • Data​ Layer variable

For Dynamic Remarketing, what needs to be set up in Google Analytics to collect information from the data layer?

  1. Constant variable
  2. Data​ Layer variable
  3. Google Ads variable
  4. Event variable

Correct Answer:

  • Data​ Layer variable

Google Tag Manager can only be used with Google tags

  1. True
  2. False

Correct Answer:

  • False

Google Tag Manager helps you manage your website in which of the following ways?

  1. Simplify and speed up tag deployment
  2. Specify when tags should fire
  3. Manage different versions of tags
  4. Increase audience reach

Correct Answer:

  • Simplify and speed up tag deployment
  • Specify when tags should fire
  • Manage different versions of tags

How are variables structured in the data layer?

  1. As Javascript cookies
  2. As variable types
  3. As containers
  4. As​ key-value pairs

Correct Answer:

  • As​ key-value pairs

How do you enable a built-in variable in Tag Manager?

  1. Publish the built-in variable in the Publish Now area
  2. Create a user-defined variable in the Variables tab
  3. Select the built-in variable in the Variables tab
  4. Uncheck the built-in variable in the Variables tab

Correct Answer:

  • Select the built-in variable in the Variables tab

The data layer “push” method allows you to do what?

  1. Push data from Google Analytics to your website
  2. Push​ data from your website into the data layer
  3. Push data from Google Ads to the data layer
  4. Push data from one Tag Manager account to another

Correct Answer:

  • Push​ data from your website into the data layer

To create a tag implementation plan, what are the recommended guidelines?

  1. Decide which of your existing site tags you can move into Tag Manager Decide what static and dynamic values you’ll want to pass from your website Choose which tags can collect the data you need
  2. Decide which Tag Manager account to link to Google Analytics

Correct Answer:

  • Decide which of your existing site tags you can move into Tag Manager Decide what static and dynamic values you’ll want to pass from your website Choose which tags can collect the data you need

To create an Google Ads Conversion tracking tag in Tag Manager, which of these is needed from your Google Ads account?

  1. Google Ads Account number
  2. Conversion Label
  3. Conversion ID
  4. Conversion Property

Correct Answer:

  • Conversion Label
  • Conversion ID

To pass dynamic values from a website into Google Analytics Custom Metrics using the data layer, which of these must be set up?

  1. A Trigger
  2. The data layer
  3. A Data Layer variable
  4. A Google Analytics tag with a Custom Metric

Correct Answer:

  • The data layer
  • A Data Layer variable
  • A Google Analytics tag with a Custom Metric

To pass static values from a website into Google Analytics Custom Dimensions using the data layer, which of these must be set up?

  1. A Custom Segment
  2. The data layer
  3. A Data Layer variable
  4. A Google Analytics tag with a Custom Dimension

Correct Answer:

  • The data layer
  • A Data Layer variable
  • A Google Analytics tag with a Custom Dimension

To send Custom Dimension data with an Analytics Pageview tag, what do you need to add to the Pageview tag in Tag Manager?

  1. The Tag Manager account ID
  2. The Analytics property ID
  3. A Javascript push method
  4. The​ Custom Dimension index number

Correct Answer:

  • The​ Custom Dimension index number

To send Custom Metric data with an Analytics Pageview tag, what do we need to add to the Pageview tag in Tag Manager?

  1. The Tag Manager account ID
  2. The Analytics property ID
  3. A Javascript push method
  4. The​ Custom Metric index number

Correct Answer:

  • The​ Custom Metric index number

To set up Dynamic Remarketing in Tag Manager, where do you enable data collection for Advertising Features?

  1. Google Ads account admin settings
  2. Analytics account admin settings
  3. Tag Manager account admin settings
  4. Tag Manager dashboard

Correct Answer:

  • Analytics account admin settings

What Tag Manager variable type should you use to track only the part of a URL after the hash sign?

  1. URL Port
  2. URL Query
  3. URL​ Fragment
  4. URL Path

Correct Answer:

  • URL​ Fragment

What are the three parts of a trigger in Tag Manager?

  1. Variables,​ operators, and values
  2. Operators, tags, and variables
  3. Variables, operators, and the data layer
  4. Tags, values, and the push method

Correct Answer:

  • Variables,​ operators, and values

What does Google Ads use to generate dynamic ads based on a user’s past interactions with website products and services?

  1. Browser cookies
  2. Javascript methods
  3. Dynamic​ attributes
  4. User profiles

Correct Answer:

  • Dynamic​ attributes

What does Google Analytics Dynamic Remarketing use to show website visitors ads for content they previously viewed?

  1. Hit​ and session attributes collected via the data layer
  2. Products the user has +1’d in Google Plus
  3. User​ information from the Analytics cookie
  4. Hit and session attributes collected from Google Ads

Correct Answer:

  • Hit​ and session attributes collected via the data layer
  • User​ information from the Analytics cookie

What event type would you choose to track button clicks using an event trigger?

  1. Click
  2. Form
  3. Page View
  4. History Change

Correct Answer:

  • Click

What is a “container snippet” in Tag Manager?

  1. Javascript code placed on each page of your website
  2. A Javascript object that holds data passed from your website
  3. A collection of website tags and triggers
  4. Analytics tracking code

Correct Answer:

  • Javascript code placed on each page of your website

What is a “trigger” in Tag Manager?

  1. A trigger determines which events fire on your website
  2. A trigger instantiates the data layer
  3. A​ trigger fires a tag in response to a website event
  4. A trigger publishes a tag to your website

Correct Answer:

  • A​ trigger fires a tag in response to a website event

What is stored in a Tag Manager container?

  1. A grouping of all of your Tag Manager accounts
  2. A collection of variables defined in Tag Manager
  3. A Javascript object that holds data passed from your website
  4. A​ collection of website tags and triggers

Correct Answer:

  • A​ collection of website tags and triggers

What kind of user-defined variable should you use to track the URL of a webpage in Tag Manager?

  1. Page Path variable
  2. URL​ variable
  3. Click Classes variable
  4. DOM element

Correct Answer:

  • URL​ variable

What kind of variable should be used for a reusable Google Analytics property ID variable?

  1. User-defined Constant variable
  2. User-defined Data Layer variable
  3. Built-in Event variable
  4. Built-in Click Classes variable

Correct Answer:

  • User-defined Constant variable

What kinds of website actions can trigger a Google Analytics event tag in Tag Manager?

  1. Submit button clicks
  2. Play button video clicks
  3. Menu selection
  4. Closing a web page

Correct Answer:

  • Submit button clicks
  • Play button video clicks
  • Menu selection

What would you put in the Conversion Value field to dynamically capture the conversion values associated with your Google Ads tag?

  1. A built-in Referrer variable that records conversion URLs
  2. A user-defined variable that records conversion amount
  3. The median amount users spend according to Analytics
  4. The projected amount users will spend according to Analytics variable that records conversion URLs

Correct Answer:

  • A user-defined variable that records conversion amount

When logging into Google Tag Manager for the first time, what needs to be set up?

  1. A Google Analytics account
  2. A Tag Manager account
  3. The data layer
  4. Cross-domain tracking

Correct Answer:

  • A Tag Manager account

Where can the container code be found in Google Tag Manager?

  1. In a pop-up window after you create an account and container
  2. Under the “Accounts” section by clicking into the container
  3. Under “Admin” by selecting your container and clicking “Install Google Tag Manager”
  4. Under the “Versions” section by clicking into the tag

Correct Answer:

  • In a pop-up window after you create an account and container
  • Under “Admin” by selecting your container and clicking “Install Google Tag Manager”
  • Under the “Versions” section by clicking into the tag

Where can you find a list of business-vertical attributes for Dynamic Remarketing?

  1. The​ Google Analytics Help Center
  2. The Google Analytics Admin area
  3. The Tag Manager Admin area
  4. The Google Ads Admin area

Correct Answer:

  • The​ Google Analytics Help Center

Where should the data layer object be placed in the website code?

  1. Before​ the container snippet
  2. After the container snippet
  3. Inside the container snippet
  4. At the bottom of your HTML

Correct Answer:

  • Before​ the container snippet

Which Tag Manager tag would you use to track metrics and dimensions in Google Analytics?

  1. DoubleClick floodlight Counter tag
  2. Google Ads Conversion Tracking tag
  3. Google Ads Remarketing tag
  4. Google Analytics Pageview tag

Correct Answer:

  • Google Analytics Pageview tag

Which Tracking ID format should be used when setting up an Analytics Pageview tag?

  1. UA​ -123456-7
  2. 123456
  3. 123456-7
  4. UA-123456

Correct Answer:

  • UA​ -123456-7

Which are benefits of using the data layer in Tag Manager?

  1. Write and edit code in the GTM interface
  2. Pass data into third-party applications
  3. Use data to fire tags
  4. Encrypt data automatically

Correct Answer:

  • Write and edit code in the GTM interface
  • Pass data into third-party applications
  • Use data to fire tags

Which built-in variable should you use to define an event trigger based on the class of a Submit button?

  1. Built-in Event variable Built-in
  2. Element variable ​Built-in
  3. Click Classes variable
  4. Built-in Click Target variable

Correct Answer:

  • Click Classes variable

Which can be used to populate information to the data layer?

  1. Use​ Javascript to pre-populate values in the data layer when a web page loads
  2. Use Google Ads to push information to the data layer
  3. Use Google Analytics to push information to the data layer
  4. Use a Javascript method to push values from your web page into the data layer

Correct Answer:

  • Use​ Javascript to pre-populate values in the data layer when a web page loads
  • Use a Javascript method to push values from your web page into the data layer

This page was last edited on 3rd February, 2024 at 4:42 PM (UTC).

I hope this helps! Let me know if you have any other questions.

  • © 2024 Certification Answers - Text is available under the Creative Commons Attribution-ShareAlike 4.0 International (CC BY-SA 4.0).
    Additional terms may apply. By using this site, you agree to the Terms of Use and Privacy Policy.