Certification Answers

Google Marketing Platform Creative Certification Exam Answers 2024

Certification Questions & Certification Answers

How can a Studio profile be edited without impacting the live campaign?

  1. Edit the feed
  2. Create a draft version of the profile
  3. Create a new profile using the existing feed
  4. Retransform the feed

Correct Answer:

  • Create a draft version of the profile

How can a dynamic preview sheet be removed from a Studio profile?

  1. Delete the preview sheet
  2. Open the preview sheet and click “Undo”
  3. Archive the preview sheet
  4. Edit permissions to the preview sheet

Correct Answer:

  • Delete the preview sheet

How many Studio profiles can a dynamic creative be linked to?

  1. 1
  2. 2
  3. 3
  4. Unlimited

Correct Answer:

  • 1

In the dynamic workflow after managing the data and rules, what is the next step to set up a dynamic creative?

  1. Publish the creative to Campaign Manager
  2. Generate the code
  3. Set up the reporting dimensions
  4. Review the preview sheet

Correct Answer:

  • Generate the code

In what product are dynamic targeting keys created?

  1. Campaign Manager
  2. Studio
  3. Search Ads 360
  4. Display & Video 360

Correct Answer:

  • Campaign Manager

In what section of Studio are creative images and videos stored?

  1. Admin
  2. Creative
  3. Dynamic Content
  4. Assets

Correct Answer:

  • Assets

In what section of Studio can users create and manage dynamic profiles?

  1. Creative
  2. Dynamic Content
  3. Assets
  4. Admin

Correct Answer:

  • Dynamic Content

In what section of Studio can users upload and manage ad files?

  1. Dynamic Content
  2. Admin
  3. Creative
  4. Assets

Correct Answer:

  • Creative

In what section of Studio is user access managed?

  1. Dynamic Content
  2. Assets
  3. Creative
  4. Admin

Correct Answer:

  • Admin

The HTML5 Enabler should be added to which tag in a creative’s HTML file?

  1. <script>
  2. <div>
  3. <head>
  4. <body>

Correct Answer:

  • <head>

To build an expanding creative, which three panels must be included in the HTML? (select three) Select All Correct Responses

  1. Collapsed
  2. Expanded
  3. Auto-expand
  4. Main

Correct Answer:

  • Collapsed
  • Expanded
  • Main

To create a dynamic profile, what steps must be taken in the Dynamic Content section?

  1. Under the advertiser, click “New Profile,” update the name then click “Create”
  2. Add the dynamic Enabler code from the Generate Code section to the creative
  3. Go to Studio Campaign, upload a dynamic creative, and click “Save”
  4. Assign the HTML5 creative files to the advertiser and click “Create Dynamic Profile”

Correct Answer:

  • Under the advertiser, click “New Profile,” update the name then click “Create”

To preview a creative on a blank page, what option should be selected from the dropdown?

  1. Custom URL
  2. Sample website
  3. On screen
  4. Blank page

Correct Answer:

  • Blank page

To target multiple Campaign Manager IDs within one cell of a feed, what character is used to separate IDs?

  1. Comma (“,”)
  2. Pipe (“|”)
  3. Semi-colon (“;”)
  4. Percent sign (“%”)

Correct Answer:

  • Comma (“,”)

What action occurs when assets are uploaded to the Creative section?

  1. Creatives are delivered to Campaign Manager for trafficking
  2. Assets are automatically resized
  3. Assets are shared across all advertisers in the Studio account
  4. Assets are copied to the Asset Library

Correct Answer:

  • Assets are copied to the Asset Library

What are three benefits of filtering by creative dimensions? (select three) Select All Correct Responses

  1. Easier to remove and add creative sizes in the feed
  2. Lets dynamic campaigns scale as more creative sizes are added
  3. Allows pulling preview sheets across all sizes without specifying the creative size in Step 5: Preview
  4. Allows for less columns which reduces the dynamic response data sent from the ad server to the creative

Correct Answer:

  • Easier to remove and add creative sizes in the feed
  • Lets dynamic campaigns scale as more creative sizes are added
  • Allows for less columns which reduces the dynamic response data sent from the ad server to the creative

What are three benefits of using an existing Google Merchant Center feed for dynamic creatives in Studio? (select three)

  1. Built-in abilty to use Google’s recommendation engine
  2. Updates to the Google Merchant Center feed are automatically synced in Studio
  3. Ability to apply additional filtering logic to the Google Merchant Center feed
  4. No row limit for the Google Merchant Center feed

Correct Answer:

  • Ability to apply additional filtering logic to the Google Merchant Center feed

What are two benefits of using dynamic creatives in Studio? (select two)

  1. Ability to test different ad formats within one creative
  2. Ability to test different sizes within one creative
  3. Ability to test different content within one creative
  4. Ability to build and traffic only one creative per ad size

Correct Answer:

  • Ability to test different content within one creative
  • Ability to build and traffic only one creative per ad size

What are two creative elements that can be dynamic? (select two) Select All Correct Responses

  1. Text
  2. Clickthrough URLs
  3. Ad border
  4. Creative type

Correct Answer:

  • Text
  • Clickthrough URLs

What do “counters” measure in Studio?

  1. Number of users that did not interact with a creative
  2. Elapsed time interacting with a creative element
  3. Number of times an action is taken within a creative
  4. Length of time a video creative is played

Correct Answer:

  • Number of times an action is taken within a creative

What does optimization prioritize when used for dynamic creatives?

  1. The best performing rows in the feed
  2. The best performing creative in Campaign Manager
  3. The best performing columns in the feed
  4. The best performing placement in Campaign Manager

Correct Answer:

  • The best performing rows in the feed

What dynamic strategy allows flight scheduling of dynamic creatives?

  1. Start and end date scheduling
  2. Weighted rotation
  3. Campaign Manager Placement ID
  4. Dynamic targeting keys

Correct Answer:

  • Start and end date scheduling

What dynamic strategy uses a naming convention to replace numeric Campaign Manager IDs?

  1. Data pass
  2. Display & Video 360 line item filtering
  3. Remarketing
  4. Dynamic targeting keys

Correct Answer:

  • Dynamic targeting keys

What feature allows users to create a dynamic field without needing to upload a feed?

  1. Profile field
  2. Constant matching
  3. Feed scheduling
  4. filter by feed row ID

Correct Answer:

  • Profile field

What feature can be used to target multiple columns in a feed one at a time?

  1. Trafficking rules
  2. Prioritized rules
  3. Feed priority
  4. Rotation priority

Correct Answer:

  • Prioritized rules

What field type is used for data pass targeting in a dynamic profile?

  1. Display & Video 360 Line Item Id
  2. Remarketing Value
  3. Custom value
  4. Campaign Manager Site ID

Correct Answer:

  • Custom value

What is the Asset Library file size limit per upload for non-video files?

  1. 20MB
  2. 5MB
  3. 15MB
  4. 10MB

Correct Answer:

  • 10MB

What is the Asset Library file size limit per upload for video files?

  1. 60MB
  2. 80MB
  3. 50MB
  4. 100MB

Correct Answer:

  • 60MB

What is the method most often used to define the dynamic content for a creative?

  1. External API
  2. Code within the creative
  3. Spreadsheet
  4. Campaign Manager

Correct Answer:

  • Spreadsheet

What is the minimum number of exits required for a creative?

  1. 3
  2. 1
  3. 2
  4. 0

Correct Answer:

  • 1

What is the proper format for geo-targeting a location in a feed?

  1. Los Angeles,United States
  2. Los Angeles,United States,California
  3. Los Angeles,California
  4. Los Angeles,California,United States

Correct Answer:

  • Los Angeles,California,United States

What method for using custom fonts is NOT supported for dynamic text?

  1. Any fonts uploaded with a creative in Studio
  2. Fonts added to Asset Library and linked to a creative in Studio
  3. Fonts stored on a file Transfer Protocol (FTP)
  4. Fonts loaded from Google Fonts

Correct Answer:

  • Fonts stored on a file Transfer Protocol (FTP)

What profile setting allows Studio to match more than one row on impression?

  1. Dependent selection
  2. Profile field
  3. Auto-filter
  4. Quantity

Correct Answer:

  • Quantity

What step must be taken before initiating a fullscreen expansion?

  1. Establish a connection to your dynamic feed
  2. Add a polite loader
  3. Check that the Enabler has been initialized
  4. Determine the size of the screen

Correct Answer:

  • Check that the Enabler has been initialized

What steps should be taken under Manage Data to upload a new feed to the Studio profile?

  1. Select an existing source and update the content with the new feed
  2. Select New Feed and then click “Start import”
  3. Select “New profile field” and enter a name in the text field
  4. Select New Content, then Content source, and click “Start import”

Correct Answer:

  • Select New Content, then Content source, and click “Start import”

What tool makes it possible to preview a creative on a mobile device that’s linked to a Studio account?

  1. QA Helper extension
  2. Creative Preview app
  3. IAB VAST tag tool
  4. Google Web Designer

Correct Answer:

  • Creative Preview app

What type of creative appears within a set of borders and doesn’t expand or cover a website’s content?

  1. floating creative
  2. Expandable creative
  3. Interstitial creative
  4. Banner creative

Correct Answer:

  • Banner creative

What user access level allows read and write access to create or edit a dynamic profile and feed?

  1. Dynamic Content User
  2. Content Reader
  3. Content Writer
  4. Content Owner

Correct Answer:

  • Content Owner

What values are included in the targeting column of a remarketing feed?

  1. Third-party cookie values
  2. floodlight custom variable (“u-var”) values
  3. The advertiser’s cookie values
  4. floodlight audience list IDs

Correct Answer:

  • floodlight custom variable (“u-var”) values

What’s the most efficient way to target one headline to 10 different audience IDs in a feed?

  1. Add 10 rows and 10 columns with an audience ID in each row and column
  2. Add 10 comma-separated audience IDs into one cell
  3. Add 10 columns with a different audience ID in each column
  4. Add 10 rows with a different audience ID in each row

Correct Answer:

  • Add 10 comma-separated audience IDs into one cell

When a feed contains a column of dynamic clickthrough URLs, what function will a hand-coded creative use?

  1. Enabler.exit()
  2. Enabler.clickthrough()
  3. Enabler.exitOverride()
  4. Enabler.exitOnQuery()

Correct Answer:

  • Enabler.exitOverride()

When a user generates a dynamic preview and receives the error “Can’t show a preview because you haven’t set a default creative or your applied filters don’t match any feed rows,” what first step should be taken to troubleshoot the error?

  1. Retransform the feed
  2. Check if the correct feed filtering parameters were applied in the preview panel
  3. Confirm the feed is complete with no warnings
  4. Re-upload the feed

Correct Answer:

  • Check if the correct feed filtering parameters were applied in the preview panel

When an asset is selected in the Asset Library, which three attributes appear in the asset Details section? (select three) Select All Correct Responses

  1. Creatives that use the asset
  2. A preview of the individual asset
  3. Asset dimensions
  4. Dynamic path

Correct Answer:

  • A preview of the individual asset
  • Asset dimensions
  • Dynamic path

When should the code from “Step 4: Generate Code” be called by a hand-coded dynamic creative?

  1. BEFORE the Enabler has been initialized and dynamic content is accessed
  2. AFTER the Enabler has been initialized, but BEFORE dynamic content is accessed
  3. BEFORE the Enabler has been initialized, and AFTER dynamic content is accessed
  4. AFTER the Enabler has been initialized, and AFTER dynamic content is accessed

Correct Answer:

  • AFTER the Enabler has been initialized, but BEFORE dynamic content is accessed

When should the dynamic creative be uploaded to Studio?

  1. AFTER creating the preview sheet, but BEFORE creating the feed and Studio profile
  2. AFTER creating the feed and publishing the Studio profile
  3. AFTER creating the feed and Studio profile, but BEFORE publishing the profile
  4. AFTER creating the feed, but BEFORE creating and publishing the Studio profile

Correct Answer:

  • AFTER creating the feed and Studio profile, but BEFORE publishing the profile

When using creative dimension filtering, what steps must be taken to generate dynamic previews correctly?

  1. Enter the creative sizes as comma-separated values, select the corresponding creative sizes, and click “Apply”
  2. Enter the creative size and click “Apply”
  3. Enter one creative size, select the creative for that size, and click “Apply”
  4. Select all creative sizes and click “Apply”

Correct Answer:

  • Enter one creative size, select the creative for that size, and click “Apply”

When working on a profile with a ranked combination of rules, what feature should be used at the Manage Rules stage?

  1. Weighted rotation
  2. Prioritized rules
  3. Sequential rotation and prioritized rules
  4. Optimized rotation

Correct Answer:

  • Prioritized rules

When you have multliple images to support different creative sizes within a single profile, what action should be taken?

  1. Upload the images to Asset Library to generate the different creative sizes
  2. Create one feed per ad size
  3. Use a single image and Studio will resize automatically
  4. Create one feed and filter by creative dimensions

Correct Answer:

  • Create one feed and filter by creative dimensions

Where are dynamic profiles located?

  1. In the Creatives tab when viewing a dynamic creative
  2. In Advertisers under Advertiser association
  3. In the Dynamic Content tab next to advertiser name
  4. In the Assets tab under Account Details

Correct Answer:

  • In the Dynamic Content tab next to advertiser name

Where is the dynamic path for an asset found?

  1. In the Details section of the selected asset
  2. In the Account Summary page
  3. In the General Info section
  4. In the Creatives section

Correct Answer:

  • In the Details section of the selected asset

Which three components are available in Google Web Designer? (select three) Select All Correct Responses

  1. Counters
  2. Tap Area
  3. Maps
  4. YouTube Video Player

Correct Answer:

  • Tap Area
  • Maps
  • YouTube Video Player

Which three creative types are allowed when using VPAID creatives? (select three) Select All Correct Responses

  1. Interstitial
  2. Full-screen expanding
  3. Banner
  4. HTML5 non-linear

Correct Answer:

  • Interstitial
  • Full-screen expanding
  • Banner

Which three elements are required for a dynamic creative? (select three)

  1. Asset Library
  2. Studio creative
  3. Studio profile
  4. Dynamic content

Correct Answer:

  • Studio creative
  • Studio profile
  • Dynamic content

Which three feed types can be used for importing data into dynamic campaigns in Studio? (select three)

  1. Google Spreadsheets
  2. CSV
  3. XLS
  4. Google Merchant Center

Correct Answer:

  • Google Spreadsheets
  • CSV
  • Google Merchant Center

Which three rotation settings are available in Studio? (select three)

  1. Optimized
  2. Random
  3. Sequential
  4. Weighted

Correct Answer:

  • Optimized
  • Random
  • Weighted

Which two Campaign Manager attributes can be used as filters in a dynamic feed? (select two) Select All Correct Responses

  1. Canonical geolocation
  2. floodlight ID
  3. Placement ID
  4. Site ID

Correct Answer:

  • Placement ID
  • Site ID

Which two capabilities are possible with dynamic preview sheets? (select two) Select All Correct Responses

  1. External sharing to stakeholders without Studio access
  2. Editing within the preview sheet
  3. Bulk dynamic previews via .csv import
  4. Ability to download and share as a PDF file

Correct Answer:

  • External sharing to stakeholders without Studio access
  • Bulk dynamic previews via .csv import

Which two columns are required in a feed? (select two) Select All Correct Responses

  1. Unique ID
  2. Clickthrough URL
  3. Reporting label
  4. Headline text

Correct Answer:

  • Unique ID
  • Reporting label

Which two data types are NOT supported as dynamic elements? (select two) Select All Correct Responses

  1. HTML5 animations
  2. Text
  3. Decimal numbers
  4. Numerical fractions

Correct Answer:

  • HTML5 animations
  • Numerical fractions

Which two methods can be used to build dynamic creatives for Studio? (select two) Select All Correct Responses

  1. Adobe Edge Animate
  2. Google Web Designer
  3. Hand-coded HTML + JavaScript
  4. Libraries such as jQuery or CreateJS

Correct Answer:

  • Google Web Designer
  • Hand-coded HTML + JavaScript

Which two methods can be used to connect dynamic data to an element in the creative? (select two)

  1. Custom JavaScript
  2. Binding in Google Web Designer
  3. Binding in Campaign Manager
  4. Custom floodlight variables

Correct Answer:

  • Custom JavaScript
  • Binding in Google Web Designer

Which two options must be true to use open optimization? (select two) Select All Correct Responses

  1. In “Step 3: Manage Rules” rotation must be set to “Optimized”
  2. More than one row in the feed must be eligible to serve
  3. The dynamic feed must include a row with “optimize” in the cell
  4. Only one row in the feed must be eligible to be served

Correct Answer:

  • In “Step 3: Manage Rules” rotation must be set to “Optimized”
  • More than one row in the feed must be eligible to serve

Which two preview types can be used to generate a dynamic preview? (select two) Select All Correct Responses

  1. filter by feed element name
  2. filter by dynamic criteria
  3. filter by reporting label
  4. filter by row ID

Correct Answer:

  • filter by dynamic criteria
  • filter by row ID

Which two settings determine which dynamic content is selected by the ad server to send to the creative? (select two) Select All Correct Responses

  1. Reporting dimensions in Studio
  2. Code within the creative
  3. Targeting rules in Studio
  4. Rotation options in Studio

Correct Answer:

  • Targeting rules in Studio
  • Rotation options in Studio

Which two targeting types are supported in Studio for dynamic creatives? (select two) Select All Correct Responses

  1. Language targeting
  2. Audience targeting
  3. Geo-targeting
  4. Device targeting

Correct Answer:

  • Audience targeting
  • Geo-targeting

Which two types of creatives either float above a webpage or fill an entire mobile screen? (select two)

  1. Interstitial creative
  2. floating creative
  3. Expandable creative
  4. Banner creative

Correct Answer:

  • Interstitial creative
  • floating creative

Which two variables can be used to optimize the rotation of dynamic creatives? (select two) Select All Correct Responses

  1. Designated weights
  2. Impression-to-view rate
  3. Click-through-conversion rate
  4. Click-through rate (CTR)

Correct Answer:

  • Click-through-conversion rate
  • Click-through rate (CTR)

Which two video formats can be built as Rich Media in Studio? (select two)

  1. YouTube TrueView
  2. Video Ad Serving Template (VAST)
  3. In-banner video MPU
  4. Video Player-Ad Interface Definition (VPAID)

Correct Answer:

  • In-banner video MPU
  • Video Player-Ad Interface Definition (VPAID)

Which types of assets can be used in Studio? (select two)

  1. .png
  2. .jpg
  3. .eps
  4. .tiff

Correct Answer:

  • .png
  • .jpg

Echo remarketing uses dynamic content from what source?

  1. The creative code
  2. A feed
  3. Custom floodlight variables
  4. Dynamic rules

Correct Answer:

  • Custom floodlight variables

This page was last edited on 3rd February, 2024 at 5:06 PM (UTC).

I hope this helps! Let me know if you have any other questions.

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