Certification Answers

Google Analytics For Power Users Assessment Answers 2024

Course Overview

Google Analytics for Power Users builds on learners’ advanced understanding of Google Analytics. Now that you’re familiar with the range of features Analytics offers, put your knowledge into action. Learn and practice techniques for comparing users who convert with those who don’t, analyzing traffic sources that bring the most value, customizing channels for increased actionability, identifying top performing content on your site, and improving ecommerce performance. If you’re new to Google Analytics, you should first complete Google Analytics for Beginners and Advanced Google Analytics on Analytics Academy.

This course covers Google Analytics primarily for measuring website traffic. To learn about new capabilities that bring app and web analytics together, visit Analytics Help.

  • Unit 1: Understand users
    • Lesson 1: Course Intro
    • Lesson 2: Which users are converting and which aren’t?
    • Lesson 3: How can you see which platforms to develop or optimize for?
  • Unit 2: Attract high-value traffic
    • Lesson 1: Which traffic sources bring in the most value?
    • Lesson 2: How can you customize your channels for increased actionability?
    • Lesson 3: When should you send your newsletter emails?
  • Unit 3: Improve site engagement
    • Lesson 1: What KPIs should you use for your content site?
    • Lesson 2: Which pages are helping conversions?
  • Unit 4: Improve product performance
    • Lesson 1: How can you drive more product purchases?
    • Lesson 2: Which products are performing the best and worst on your site?
    • Lesson 3: Where are people dropping out of your checkout process?
    • Lesson 4: Course Summary

Frequently Asked Questions

  1. How do I change the name on my course certificate?
    The name that appears on your User Profile and certificate is the name associated with the Google Account you used to register for Analytics Academy. first, check the email in the upper right-hand corner of the Academy to make sure you are signed in with the correct email. If you did not specify a name on your Google Account, then no name will appear on your certificate. Also, don’t use a shared email to log into the Academy, since we will be unable to associate your certificate with you personally.To change or add a name to your Google Account:

    1. Sign in to your Google Account.
    2. Under “Personal info & privacy,” select “Your personal info,” then select “Name.”
    3. Edit or add the name you wish, then click “Done.”
    4. Note you may need to refresh the Academy site, or wait about thirty minutes, to reflect the name change.
  2. Can I transfer my Analytics Academy certificate to a different Google Account?
    Unfortunately, we are not able to transfer certificates at this time. If you have completed an Analytics Academy course using the wrong email account, you will need to re-register using the correct account and retake the assessments for a certificate of completion.
  3. Are there pre-requisites for this course?
    This course builds on advanced understanding of Google Analytics. Therefore, if you don’t already have advanced familiarity with Google Analytics, we recommend that you first complete the Google Analytics for Beginners and Advanced Google Analytics courses on Analytics Academy.
  4. Is this course available in a different language?
    Currently, this course is available in English only.
  5. How long will this course take to complete?
    If you go through all the course content sequentially, we expect the course to take 4-5 hours to complete, depending on your level of familiarity with the course content.
  6. If I have a question about the course, who should I ask?
    For any questions about the course, please visit the Analytics Academy Community. There you can find frequently asked questions, extra tips about using Google Analytics not included in the course, and post new questions that industry experts, as well as fellow Academy students, can help answer.
  7. How long will I have to earn a certificate of completion?
    You may earn a certificate of completion at any time. You can track your progress through the course in your User Profile and return at any time to complete the course assessments. Note that you will need a score of 80% or better on each assessment to earn a certificate of completion.
  8. Will I earn the Google Analytics Individual Qualification (GAIQ) by completing this course?
    No. This course will only offer a certificate of completion for Google Analytics for Power Users. If you wish to earn your GAIQ, we recommend completing Google Analytics for Beginners and Advanced Google Analytics to prepare.
  9. How much do Academy courses cost?
    All Academy courses are free of charge.
  10. Why can’t I access Analytics Academy with my G Suite account?
    G Suite accounts cannot currently access Analytics Academy. Please log in with a non-G Suite Google account.
  11. Where do I find my Academy User Profile?
    To view the User Profile, sign in to Analytics Academy, click on your account email or picture in the top right corner, and then select “Profile.”
  12. What are the system requirements to take this course?
    To view the course content and complete the activities, you will need an Internet-enabled device and access to a Google Account.To watch the course videos, make sure you use the following:

    • Google Chrome, firefox, or Safari
    • Internet connection with 500+ Kbps
  13. Can I use my mobile device to view the course content?
    Academy courses include formats such as video and text lessons, which are accessible from most mobile devices. However, not all devices are the same, so some content may not work optimally on some mobile devices.
  14. Now that I’ve completed Google Analytics for Power Users, what’s next?
    Be sure to check out the great tips and tricks in the Google Analytics community on Google+ and the Google Analytics YouTube channel, where you can explore videos on additional topics.

Google Analytics for Power Users
After you’re familiar with the range of features Analytics offers, learn and practice actionable analyses to track business performance and identify areas for business improvement.
https://analytics.google.com/analytics/academy/course/9

Certification Questions & Certification Answers

Assuming that ecommerce tracking and/or goals are configured, which of the following Analytics reports does NOT show conversion rates?

  1. Landing Pages
  2. All Pages
  3. Source/Medium
  4. Mobile Overview

Correct Answer:

  • All Pages

How could you compare the conversion rate for when the “About Us” page was viewed versus when the page was not viewed?

  1. Compare “About Us” page metrics in the Landing Pages report with “About Us” page metrics in the All Pages report.
  2. Identify the Page Value for the “About Us” page and compare this metric across all other pages.
  3. Create a custom segment including sessions with visits to the “About Us” page, and another segment for sessions where users did not visit the “About Us” page. Apply the two segments to the Ecommerce Overview report and compare conversion rates.
  4. Use the Reverse Goal Path report to compare number of goal completions among rows including the “About Us” page.

Correct Answer:

  • Create a custom segment including sessions with visits to the “About Us” page, and another segment for sessions where users did not visit the “About Us” page. Apply the two segments to the Ecommerce Overview report and compare conversion rates.

How would you view data for Revenue, Transactions, and Average Order Value per traffic source?

  1. View the All Traffic > Source/Medium report and select “Ecommerce” in the Explorer tab.
  2. View the Ecommerce > Sales Performance report and add Source/Medium as a secondary dimension.
  3. View the Ecommerce > Overview report and select “Avg. Order Value” as a metric in the time graph.
  4. View the Mobile > Overview report and select “Ecommerce” in the Explorer tab.

Correct Answer:

  • View the All Traffic > Source/Medium report and select “Ecommerce” in the Explorer tab.

If one of your site’s paid traffic sources had a low ecommerce conversion rate, which actions should you take? (select two)

  1. Immediately stop investing in marketing for the source.
  2. Immediately increase marketing spend for the source.
  3. Determine whether the traffic source fulfills other site goals.
  4. Determine whether the source assists in conversions.

Correct Answer:

  • Determine whether the traffic source fulfills other site goals.
  • Determine whether the source assists in conversions.

In this Channels report, we’ve clicked into the Referral channel. What are the two top sources of users in the Referral channel?

  1. Organic Search and Social
  2. Youtube.com and Mall.googleplex.com
  3. Mall.googleplex.com and Analytics.google.com
  4. Google and Direct

Correct Answer:

  • Mall.googleplex.com and Analytics.google.com

In this Checkout Behavior Analysis report, which step in the checkout process should you optimize based on its drop-off rate?

  1. Billing and Shipping
  2. Payment
  3. Review
  4. Sessions with Transactions

Correct Answer:

  • Billing and Shipping

In this Product List Performance report, which product list and list position is most efficient at driving product clicks?

  1. Position 1 on the Homepage Promo list
  2. Position 1 on the Similar Products list
  3. Position 3 on the Homepage Promo list
  4. Position 3 on the Similar Products list

Correct Answer:

  • Position 1 on the Similar Products list

In this Product Performance report, which product indicates potential issues with the product details page?

  1. 22 oz. Mini Mountain Bottle
  2. Travel Journal
  3. Organic Basic T-Shirt
  4. Men’s Heather T-Shirt

Correct Answer:

  • Organic Basic T-Shirt

In what scenario would you use a custom metric?

  1. To track the number of minutes played for each video on your site
  2. To find out the average number of pageviews per user
  3. To see how often a page was the landing page for sessions including that page
  4. To record the title of a video watched on your site

Correct Answer:

  • To track the number of minutes played for each video on your site

What actions must you take to enable Enhanced Ecommerce in Google Analytics? (select two)

  1. Implement Enhanced Ecommerce on your website.
  2. Enable Enhanced Ecommerce Reporting in your Analytics view.
  3. Enable Checkout Labeling in Ecommerce settings.
  4. Assign values to all Analytics goals.

Correct Answer:

  • Implement Enhanced Ecommerce on your website.
  • Enable Enhanced Ecommerce Reporting in your Analytics view.

What are two benefits of the Reverse Goal Path report? (select two)

  1. Discover common goal paths you may not have considered.
  2. Identify top goal paths and optimize navigation or messaging for even more conversions.
  3. Identify drop-off points between steps in various goal paths.
  4. Automatically track conversions without manually configuring goals.

Correct Answer:

  • Discover common goal paths you may not have considered.
  • Identify top goal paths and optimize navigation or messaging for even more conversions.

What can be used to measure scroll depth in Google Analytics?

  1. A custom dimension
  2. Event tracking
  3. Scroll Depth is a standard Google Analytics metric.
  4. It’s not possible to track scroll depth with Google Analytics.

Correct Answer:

  • Event tracking

What can the Product List Performance report be used for? (select three)

  1. Identify a list of products to remove from your website.
  2. Identify low performing Product Lists for optimization opportunities.
  3. Analyze how the order of products in a product list may impact performance.
  4. Compare product performance across multiple Product Lists.

Correct Answer:

  • Identify low performing Product Lists for optimization opportunities.
  • Analyze how the order of products in a product list may impact performance.
  • Compare product performance across multiple Product Lists.

What can the Shopping Behavior Analysis report tell you? (select two)

  1. How users moved from one stage of purchasing to the next.
  2. Where users abandoned the shopping funnel.
  3. Errors on the “Billing and Shipping” page.
  4. Top channels driving sessions with check-outs.

Correct Answer:

  • How users moved from one stage of purchasing to the next.
  • Where users abandoned the shopping funnel.

What does “(Other)”? indicate in the Channels report? (select two)

  1. (Other) sessions have no campaign value attached to them.
  2. (Other) sessions have no source value attached to them.
  3. (Other) sessions cannot be categorized in any of the channels in this channel grouping.
  4. Investigate (Other) to see if sessions could be categorized by defining a new channel.

Correct Answer:

  • (Other) sessions cannot be categorized in any of the channels in this channel grouping.
  • Investigate (Other) to see if sessions could be categorized by defining a new channel.

When tracking both ecommerce and goals, what are two ways to analyze Page Value based only on ecommerce? (select two)

  1. Use a table filter to exclude goal pages.
  2. Define a segment to exclude sessions where a goal occurred.
  3. Create a view that tracks ecommerce but doesn’t define any goals.
  4. Assign goal values based on average revenue calculated outside of Google Analytics.

Correct Answer:

  • Define a segment to exclude sessions where a goal occurred.
  • Create a view that tracks ecommerce but doesn’t define any goals.

When used as a content site KPI, what does a high Average Time on Page indicate about a specific page’s performance?

  1. Strong performance: Users are highly engaged with the page.
  2. Poor performance: Users are struggling with the page.
  3. It depends on the specific page and its purpose.
  4. Average Time on Page should never be used as a KPI for a content site.

Correct Answer:

  • It depends on the specific page and its purpose.

When viewing the Mobile Overview report below and comparing “Made a Purchase” and “Didn’t make a purchase” segments, which conclusion is recommended?

  1. Most users who converted were using desktop.
  2. The Google Store should optimize their site for tablet.
  3. The Google Store shouldn’t bother developing for mobile.
  4. There must be an issue with the checkout flow on desktop.

Correct Answer:

  • Most users who converted were using desktop.

Where can you view a heatmap reporting users by time of day?

  1. Analytics > Home
  2. Analytics > Audience
  3. Analytics > Acquisition
  4. Analytics > Real-Time

Correct Answer:

  • Analytics > Home

Which feature enables you to analyze up to 3 dimensions at once?

  1. Explorer report
  2. Primary dimension
  3. Pivot table
  4. Table filter

Correct Answer:

  • Pivot table

Which report would you use to build a segment of users who abandoned a specific step of the checkout path?

  1. Shopping Behavior Analysis
  2. Product Performance
  3. Ecommerce Overview
  4. Checkout Behavior Analysis

Correct Answer:

  • Checkout Behavior Analysis

Which report, without additional configuration, shows e-commerce conversion rates for users on Tablets?

  1. Conversions > Ecommerce > Overview
  2. Audience > Mobile > Overview
  3. Audience > Cross-Device > Device Paths
  4. Audience > Mobile > Devices

Correct Answer:

  • Audience > Mobile > Overview

Which setting do you use to change the metric displayed in the table?

  1. A
  2. B
  3. C
  4. D

Correct Answer:

  • C

You decide to run a landing page experiment to test a new carousel which highlights your top performing products. Which two reports could you use to determine which products to highlight? (select two)

  1. Shopping Behavior Analysis
  2. Product Performance
  3. Ecommerce Overview
  4. Sales Performance

Correct Answer:

  • Product Performance
  • Ecommerce Overview

You have a goal configured for newsletter signups. You want to determine which traffic sources are sending you the most users who’ve signed up for your newsletter. In this All Traffic report, which setting should you adjust to find this data?

  1. A
  2. B
  3. C
  4. D

Correct Answer:

  • B

You’re evaluating whether high resolution product images on product detail pages is worth the investment. What metric tells you how often a product was purchased after its detail page was viewed?

  1. Cart-to-Detail Rate
  2. Buy-to-Detail Rate
  3. Average Price
  4. Product Adds

Correct Answer:

  • Buy-to-Detail Rate

You’re running an email promotion providing a discount to users with a birthday in the month of September. What metrics and dimensions should you include in a custom report to determine the day and time when users are most likely to complete a purchase?

  1. Users, Time, Day
  2. Day Index, Hour, Sessions
  3. Hour of Day, Sessions, Transactions
  4. Day of Week, Hour, Ecommerce Conversion Rate, Sessions

Correct Answer:

  • Day of Week, Hour, Ecommerce Conversion Rate, Sessions

This page was last edited on 3rd February, 2024 at 4:42 PM (UTC).

I hope this helps! Let me know if you have any other questions.

  • © 2024 Certification Answers - Text is available under the Creative Commons Attribution-ShareAlike 4.0 International (CC BY-SA 4.0).
    Additional terms may apply. By using this site, you agree to the Terms of Use and Privacy Policy.