Certification Answers

Google Analytics For Beginners Assessment Answers 2024

Course Overview

Google Analytics for Beginners shows new users how to create an account, implement tracking code, and set up data filters. You’ll learn how to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts. The course will also demonstrate how to analyze basic Audience, Acquisition, and Behavior reports, and set up goals and campaign tracking.

This course covers Google Analytics primarily for measuring website traffic. To learn about new capabilities that bring app and web analytics together, visit Analytics Help.

  • Unit 1: Introducing Google Analytics
    • Lesson 1: Why digital analytics?
    • Lesson 2: How Google Analytics works
    • Lesson 3: Google Analytics setup
    • Lesson 4: How to set up views with filters
  • Unit 2: The Google Analytics Interface
    • Lesson 1: Navigating Google Analytics
    • Lesson 2: Understanding overview reports
    • Lesson 3: Understanding full reports
    • Lesson 4: How to share reports
    • Lesson 5: How to set up dashboards and shortcuts
  • Unit 3: Basic Reports
    • Lesson 1: Audience reports
    • Lesson 2: Acquisition reports
    • Lesson 3: Behavior reports
  • Unit 4: Basic Campaign and Conversion Tracking
    • Lesson 1: How to measure Custom Campaigns
    • Lesson 2: Tracking campaigns with the URL Builder
    • Lesson 3: Use Goals to measure business objectives
    • Lesson 4: How to measure Google Ads campaigns
    • Lesson 5: Course review and next steps

Frequently Asked Questions

  1. How do I prepare for and complete the Google Analytics Individual Qualification (GAIQ) exam?
    Google Analytics for Beginners and Advanced Google Analytics are Academy courses intended to prepare you for the GAIQ. We strongly recommend you complete both courses before taking GAIQ. When you are ready, you can complete the Google Analytics Individual Qualification exam on the Skillshop learning platform. Note that your certificate information will not be recorded on Analytics Academy like your course completion certificate. These certificates will exist in separate systems.
  2. How do I change the name on my course certificate?
    The name that appears on your User Profile and certificate is the name associated with the Google Account you used to register for Analytics Academy. first, check the email in the upper right-hand corner of the Academy to make sure you are signed in with the correct email. If you did not specify a name on your Google Account, then no name will appear on your certificate. Also, don’t use a shared email to log into the Academy, since we will be unable to associate your certificate with you personally.To change or add a name to your Google Account:

    1. Sign in to your Google Account.
    2. Under “Personal info & privacy,” select “Your personal info,” then select “Name.”
    3. Edit or add the name you wish, then click “Done.”
    4. Note you may need to refresh the Academy site to reflect the name change or wait about thirty minutes.
  3. Can I transfer my Analytics Academy certificate to a different Google Account?
    Unfortunately, we are not able to transfer certificates at this time. If you have completed an Analytics Academy course using the wrong email account, you will need to re-register using the correct account and retake the assessments for a certificate of completion.
  4. Is this course available in a different language?
    The course is available in Chinese (Simplified and Traditional), Czech, Dutch, English, French, German, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Russian, Spanish, Turkish, and Vietnamese. You can use the language selector in the bottom right corner of the page to switch languages.
  5. Why is some of the course translated and some of the course in English?
    During the translation process, there may be some English mixed in with translated text. If you check back later, this should be resolved as our translators work through the course content.
  6. How long will the course take to complete?
    If you go through all the course content sequentially, we expect the course to take 4-6 hours to complete, depending on your level of familiarity with the course content.
  7. If I have a question about the course, who should I ask?
    For any questions about the course, please visit the Course Community. There you can find frequently asked questions, extra tips about using Google Analytics not included in the course, and post new questions that industry experts, as well as fellow Academy students, can help answer.
  8. How long will I have to earn a certificate of completion?
    You may earn a certificate of completion at any time. You can track your progress through the course in your User Profile and return at any time to complete the course assessments. Note that you will need a score of 80% or better on each assessment to earn a certificate of completion.
  9. How much do Academy courses cost?
    All Academy courses are free of charge.
  10. Why can’t I access Analytics Academy with my G Suite account?
    G Suite accounts cannot currently access Analytics Academy. Please log in with a non-G Suite Google account.
  11. What are the system requirements to take this course?
    To view the course content and complete the activities, you will need an Internet-enabled device and access to a Google Account. To watch the course videos, make sure you use one of the following browsers:

    • Google Chrome, firefox, or Safari
    • Internet connection with 500+ Kbps
  12. Can I use my mobile device to view the course content?
    Academy courses include formats such as video and text lessons, which are accessible from most mobile devices. However, not all devices are the same, so some content may not work optimally on some mobile devices.

Google Analytics for Beginners
Learn the basic features of Google Analytics including how to create an account, implement tracking code, analyze basic reports, and set up goals and campaign tracking.
https://analytics.google.com/analytics/academy/course/6

Certification Questions & Certification Answers

A deleted view can be recovered by account administrators within how many days?

  1. 35
  2. 65
  3. 95
  4. 125

Correct Answer:

  • 35

A user with “edit”? permissions at the Account level will automatically have “edit”? permissions at which other levels?

  1. User
  2. Property
  3. View
  4. Product

Correct Answer:

  • Property
  • View

Enabling auto-tagging does what?

  1. Adds Analytics tags to campaign URLs
  2. Adds Google Ads tags to campaign URLs
  3. Adds campaign hyperlinks to website pages
  4. Adds Analytics tracking code to website pages

Correct Answer:

  • Adds Google Ads tags to campaign URLs

Google Ads lets users advertise on which properties?

  1. Google Search
  2. Google Display Network
  3. Campaign Manager
  4. Google AdSense

Correct Answer:

  • Google Search
  • Google Display Network

How can the amount of data in a sampled Google Analytics report be increased?

  1. Apply additional filters
  2. Remove the Secondary Dimension
  3. Choose “Faster response”? in the sampling pulldown menu
  4. Choose “Greater precision”? in the sampling pulldown menu

Correct Answer:

  • Choose “Greater precision”? in the sampling pulldown menu

If the Google Merchandise Store sets up a URL goal of “/thankyou”? and a Match Type of “Begins with”?, which of the following pages on www.googlemerchandisestore.com will count as goals?

  1. /thankyou.html
  2. /thankyou.php
  3. /thankyou/receipt.php
  4. All of the above

Correct Answer:

  • All of the above

In which order does Google Analytics filter data?

  1. Alphabetical order by filter name
  2. The order in which the filters were last edited
  3. The order in which the filters are applied
  4. Randomized order

Correct Answer:

  • The order in which the filters are applied

Once Google Analytics processes data, it’s stored in a database where it can’t be modified.

  1. True
  2. False

Correct Answer:

  • True

The Analytics tracking code can collect which of the following?

  1. Language the browser is set to
  2. Type of browser
  3. User’s favorite website
  4. Device and operating system

Correct Answer:

  • Language the browser is set to
  • Type of browser
  • Device and operating system

To collect data using Google Analytics, which steps must be completed?

  1. Install Google Analytics desktop software
  2. Create an Analytics account
  3. Add Analytics tracking code to each webpage
  4. Download the Analytics app

Correct Answer:

  • Create an Analytics account
  • Add Analytics tracking code to each webpage

To locate a property’s Analytics tracking code, which sequence of steps should be followed?

  1. Admin > Tracking Code > Tracking Info
  2. Admin > Tracking Info > Tracking Code
  3. Reports > Audience > Tracking Code
  4. Audience Reports > Settings > Tracking Code

Correct Answer:

  • Admin > Tracking Info > Tracking Code

To quickly generate campaign tags, what tool should be used?

  1. The Measurement Protocol
  2. The Segment Builder
  3. The URL Builder
  4. The Goal Selector

Correct Answer:

  • The URL Builder

To use Analytics to collect website data, what must be added to the website page HTML?

  1. Google campaign parameters
  2. Google Analytics terms and conditions
  3. Google Analytics tracking code
  4. A permissions button

Correct Answer:

  • Google Analytics tracking code

Using tracking code, Google Analytics can report on data from which systems?

  1. E-commerce platforms
  2. Mobile Applications
  3. Online point-of-sales systems
  4. Systems not connected to the Internet

Correct Answer:

  • E-commerce platforms
  • Mobile Applications
  • Online point-of-sales systems

What Google Ads report in Google Analytics can show which bid adjustments resulted in higher conversions?

  1. Campaigns
  2. Keywords
  3. Bid Adjustments
  4. Destination URLs

Correct Answer:

  • Bid Adjustments

What are the options for filtering data in Google Analytics?

  1. Exclude data from a view
  2. Include data in a view
  3. Modify how data appears in your reports
  4. All of the above

Correct Answer:

  • All of the above

What does the “Users”? metric measure?

  1. The total number of visits to your website
  2. Users that had at least one session on your site in the given date range
  3. Users that landed on the homepage of your website
  4. Users who have signed up to an email newsletter on your website

Correct Answer:

  • Users that had at least one session on your site in the given date range

What feature would be used to compare two date ranges in a report?

  1. Hourly, Day, Week, Month views in the time graph
  2. Real-time reports
  3. Date range comparison
  4. Account selector

Correct Answer:

  • Date range comparison

What report can show how particular sections of website content performed?

  1. Location
  2. Content Drilldown
  3. Frequency and Recency
  4. Top Events

Correct Answer:

  • Content Drilldown

What report lists the website pages where users first arrived?

  1. Events > Pages
  2. All Pages
  3. Exit Pages
  4. Landing Pages

Correct Answer:

  • Landing Pages

What report should be used to check if users are leaving from important pages on your website?

  1. Landing Pages report
  2. All Pages report
  3. Exit Pages report
  4. Pages report under Events

Correct Answer:

  • Exit Pages report

What report shows what mobile devices were used to view a website?

  1. The Exit Pages report under “Site Content”?
  2. The Landing Page report under “Site Content”?
  3. The Engagement report under “Behavior”?
  4. The Devices report under “Mobile”?

Correct Answer:

  • The Devices report under “Mobile”?

What report would best help identify potential browser issues with website traffic?

  1. The Active Users report
  2. The New vs Returning report
  3. The Browser & OS report
  4. The Source/Medium report

Correct Answer:

  • The Browser & OS report

What setting must be enabled to view data in Demographics and Interests Reports?

  1. Content Grouping
  2. Advertising features
  3. User permissions on the view
  4. In-Page Analytics

Correct Answer:

  • Advertising features

When a dashboard is shared, users can edit the dashboard configuration.

  1. True
  2. False

Correct Answer:

  • True

When a filter is applied to a view, what data is affected?

  1. Data from before the filter was created
  2. Data from after the filter was created
  3. All the data available in a view
  4. None of the data available in a view

Correct Answer:

  • Data from after the filter was created

When a new view is created, what data will be included?

  1. Data from before the view was created
  2. Data from after the view was created
  3. Data from before and after the view was created
  4. No data

Correct Answer:

  • Data from after the view was created

When creating a Goal in Google Analytics, which are required?

  1. Goal Name
  2. Goal Type
  3. Goal Slot ID
  4. Goal Funnel Visualization

Correct Answer:

  • Goal Name
  • Goal Type
  • Goal Slot ID

When selecting “Share Template Link”? in the dashboard, what will be shared?

  1. Dashboard only
  2. Data only
  3. Dashboard and data
  4. Neither dashboard nor data

Correct Answer:

  • Dashboard only

When will Google Analytics end a session by default?

  1. After 30 minutes, regardless of user activity on your website
  2. Once the user opens another browser window
  3. When a user is inactive on your site for 30 minutes or more or closes a browser window
  4. At noon every day

Correct Answer:

  • When a user is inactive on your site for 30 minutes or more or closes a browser window

Where should the Analytics tracking code be placed in the HTML of a webpage to collect data?

  1. Immediately after the opening tag of your website
  2. Immediately before the closing tag of your website
  3. Immediately after the opening tag of your website
  4. Immediately before the closing tag of your website

Correct Answer:

  • Immediately after the opening tag of your website

Which Google Analytics visualization compares report data to the website average?

  1. Pivot view
  2. Comparison view
  3. Performance view
  4. Percentage view

Correct Answer:

  • Comparison view

Which Traffic Source dimensions does Google Analytics automatically capture for each user who comes to your site?

  1. Source, Keyword, Campaign name
  2. Source, Medium, Keyword
  3. Source, Medium, Campaign name
  4. Medium, Keyword, Campaign name

Correct Answer:

  • Source, Medium, Campaign name

Which are examples of Goals in Google Analytics?

  1. Making a purchase
  2. Signing up for a newsletter
  3. Completing a successful Google search
  4. Submitting a contact information form

Correct Answer:

  • Making a purchase
  • Signing up for a newsletter
  • Submitting a contact information form

Which formats may be used to add a custom campaign parameter to a URL?

  1. www.googlemerchandisestore.com/?utm campaign = fallsale
  2. www.googlemerchandisestore.com/?utm_campaign=fallsale
  3. www.googlemerchandisestore.com/?utm_campaign=fall_sale
  4. www.googlemerchandisestore.com/?utm_campaign = fall sale

Correct Answer:

  • www.googlemerchandisestore.com/?utm_campaign=fallsale
  • www.googlemerchandisestore.com/?utm_campaign=fall_sale

Which represents the hierarchical structure of a Google Analytics account from top to bottom?

  1. View > Account > Property
  2. Property > Account > View
  3. Account > View > Property
  4. Account > Property > View

Correct Answer:

  • Account > Property > View

Which tags are standard Google Analytics campaign parameters?

  1. utm_adgroup
  2. utm_source
  3. utm_medium
  4. utm_content

Correct Answer:

  • utm_source
  • utm_medium
  • utm_content

Which three tags does Google Analytics require for accurate campaign tracking?

  1. Medium, Source, and Content
  2. Medium, Source, and Campaign
  3. Campaign, Content, and Term
  4. Source, Content, and Term

Correct Answer:

  • Medium, Source, and Campaign

Which “channels” are available in the default Channels report?

  1. Organic Search
  2. Device
  3. Display
  4. Direct

Correct Answer:

  • Organic Search
  • Display
  • Direct

Which “mediums”? are available in Google Analytics?

  1. organic
  2. cpc
  3. mail.google.com
  4. referral

Correct Answer:

  • organic
  • cpc
  • referral

Which “sources”? are available in Google Analytics?

  1. googlemerchandisestore.com
  2. Email
  3. Google
  4. (direct)

Correct Answer:

  • googlemerchandisestore.com
  • Google
  • (direct)

Why is it important to keep one unfiltered view when using filters with Google Analytics?

  1. To ensure you can always access the original data
  2. In order to configure Goals
  3. In order to use a filter for multiple views
  4. There is no reason to have an unfiltered view

Correct Answer:

  • To ensure you can always access the original data

What is a “dimension” in Google Analytics?

  1. The total amount of revenue a business has made in a given date range.
  2. A comparison of data between two date ranges.
  3. A report that offers information about your audience.
  4. An attribute of a data set that can be organized for better analysis.

100% Correct Answer:

  • An attribute of a data set that can be organized for better analysis.

What is a “metric” in Google Analytics?

  1. A dimension that can help you analyze site performance.
  2. The numbers in a data set often paired with dimensions.
  3. The dates in your date range.
  4. A segment of data separated out in a report for comparison.

100% Correct Answer:

  • The numbers in a data set often paired with dimensions.

What is a “secondary dimension” in Google Analytics?

Options 1:

  1. An additional metric you can add to a report for more specific analysis.
  2. An additional widget you can add to a dashboard for more specific analysis.
  3. An additional dimension you can add to a report for more specific analysis.
  4. A visualization that allows you to understand the impact of your data.

100% Correct Answer

  • An additional dimension you can add to a report for more specific analysis.

Options 2:

  1. An additional report dimension for more specific analysis
  2. An additional report metric for more specific analysis
  3. A visualization to understand the impact of data
  4. A dashboard widget that offers more specific analysis

100% Correct Answer

  • An additional report dimension for more specific analysis

What is the “Bounce Rate” in Google Analytics?

  1. Percentage of visits when a user landed on a website and exited without any interactions
  2. The percentage of total site exits
  3. The number of times unique users returned to your website in a given time period
  4. The percentage of sessions in which a user exits from your homepage

100% Correct Answer

  • Percentage of visits when a user landed on a website and exited without any interactions

This page was last edited on 3rd February, 2024 at 4:42 PM (UTC).

I hope this helps! Let me know if you have any other questions.

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