Certification Answers

Google Analytics 4 Certification Answers 2024

Certification Questions & Certification Answers

After exporting Google Analytics data to BigQuery, what new opportunity do you have to use your data?

  1. You can use audiences to target website experiments and test variants of your web pages
  2. You can use conversions for ad campaign bidding, and audiences to target ad campaigns
  3. You can access app-specific reports such as crash data, notification effectiveness, and deep-link performance
  4. You can use SQL to query your data to answer questions and gain insights into your products, users, and channels

Correct Answer:

  • You can use SQL to query your data to answer questions and gain insights into your products, users, and channels

BigQuery’s serverless architecture lets you use SQL queries to answer your organization’s biggest questions with zero infrastructure management.

BigQuery is a server-less, cost-effective, multicloud data warehouse designed to help you manage and analyze data with built-in features like machine learning, geospatial analysis, and business intelligence.

Read more here:https://cloud.google.com/bigquery/docs/introduction

After you’ve exported Google Analytics data to BigQuery, what can you do with your data?

  1. You can access app-specific reports such as crash data, notification effectiveness, and deep-link performance
  2. You can use conversions for ad campaign bidding, and audiences to target ad campaigns
  3. You can use audiences to target website experiments and test variants of your web pages
  4. You can use SQL to query your data to answer questions and gain insights into your products, users, and channels

Correct Answer:

  • You can use SQL to query your data to answer questions and gain insights into your products, users, and channels

BigQuery’s serverless architecture lets you use SQL queries to answer your organization’s biggest questions with zero infrastructure management.

BigQuery is a server-less, cost-effective, multicloud data warehouse designed to help you manage and analyze data with built-in features like machine learning, geospatial analysis, and business intelligence.

Read more here: https://cloud.google.com/bigquery/docs/introduction

Because you’ve set up your web data stream, your website is already feeding data to your Google Analytics property. You notice that enhanced measurement is enabled for the web data stream. What happens when this setting is enabled?

  1. Events from your mobile app can be combined with your existing website data
  2. Conversion reporting for the web data stream uses machine learning to distributes credit across channels
  3. Events can be associated with signed-in users to enable cross-device reporting
  4. Additional events are collected from your website without you needing to change your website’s code

Correct Answer:

  • Additional events are collected from your website without you needing to change your website’s code

If you’re creating a web data stream, you’ll see an option called “enhanced measurement.” Keep this on to automatically collect pageviews, scrolling, outbound link clicks, site searches, and other common user events. You can disable or re-enable enhanced measurement at any time.

Enhanced measurement lets you measure interactions with your content by enabling options (events) in the Google Analytics interface. No code changes are required. When you enable these options for a web data stream, your Google Analytics tag starts sending events right away.

Before turning on the enhanced measurement feature, be sure you understand each option and what enhanced data will be collected. You can also turn off specific measurement options in settings.

Read more here: https://support.google.com/analytics/answer/9216061

Connecting which platform to Analytics allows you to direct experiments toward specific audiences to test variants of your web pages?

  1. Search Console
  2. Modify event
  3. Firebase
  4. Google Optimize

Correct Answer:

  • Google Optimize

Use Google Analytics audiences to target experiments and focus on a group of users who exhibit certain behaviors when interacting with a website

Optimize allows you to test variants of web pages and see how they perform against an objective that you specify. Optimize monitors the results of your experiment and tells you which variant is the leader.

By running experiments in Optimize, you can test new website designs, layouts and content with a subset of your visitors. Instead of relying on instinct and opinion to determine the best page or site design, you can run an experiment that tests alternate designs with real-world users and get results that are simple to read and understand.

Read more here: https://support.google.com/optimize/answer/6197440

Conversion paths can show you how various ads work together on the path to conversions. Where can you find the “Conversion paths” report in your Google Analytics 4 property?

  1. Configure
  2. Reports
  3. Explore
  4. Advertising

Correct Answer:

  • Advertising

In Google Analytics, click Advertising on the left.

Go to Attribution > Conversion paths

Read more here: https://support.google.com/analytics/answer/10595568

How can Google Ads use audiences from Google Analytics when the two are linked?

  1. Audiences in Google Ads can be used to see industry benchmarking data
  2. Audiences in Google Ads can be used to adjust geotargeting of ad campaigns
  3. Audiences in Google Ads can be contacted for customer research
  4. Audiences in Google Ads can be used to target ad campaigns

Correct Answer:

  • Audiences in Google Ads can be used to target ad campaigns

How do Google Analytics 4 properties differ from Universal Analytics properties?

  1. Google Analytics 4 properties use “sessions” as the foundation for data collection and reporting, while Universal Analytics uses “events” as the foundation for data collection and reporting.
  2. Google Analytics 4 properties use “dimensions” as the foundation for data collection and reporting, while Universal Analytics uses “events” as the foundation for data collection and reporting.
  3. Google Analytics 4 properties use “sessions” as the foundation for data collection and reporting, while Universal Analytics uses “dimensions” as the foundation for data collection and reporting.
  4. Google Analytics 4 properties use “events” as the foundation for data collection and reporting, while Universal Analytics uses “sessions” as the foundation for data collection and reporting.

Correct Answer:

  • Google Analytics 4 properties use “events” as the foundation for data collection and reporting, while Universal Analytics uses “sessions” as the foundation for data collection and reporting.

Google Analytics 4 data is event-based, with the principle that any interaction can be captured as an event. As such, Universal Analytics property hit types translate to events in a Google Analytics 4 property.

Events represent a fundamental data model difference between Universal Analytics and Google Analytics 4 properties.

Google Analytics 4 events have no notion of Category, Action, and Label and, unlike Universal Analytics reports, Google Analytics 4 reports do not display Category, Action, and Label. Therefore, it’s better to rethink your data collection in terms of the Google Analytics 4 model rather than port your existing event structure to Google Analytics 4.

Read more here: https://support.google.com/analytics/answer/9964640

How does Google Analytics measure and report distinct user interactions when a Google Analytics 4 property exists on a mobile app and website?

  1. As views
  2. As sessions
  3. As hits
  4. As events

Correct Answer:

  • As events

As users engage with your website and app, Google Analytics measure and report distinct user interactions as events.

Analytics collects and stores user interactions with your website or your app as events. Events provide insight into what’s happening on your website or app, such as page views, button clicks, user actions, or system events.

An event allows you to measure a distinct user interaction on a website or app. For example, loading a page, clicking a link, and completing a purchase are all interactions you can measure with events.

Read more here: https://support.google.com/analytics/answer/9322688

How many days does it take for a property to be permanently deleted once you have deleted it from your Google Analytics account?

  1. 14
  2. 7
  3. 60
  4. 35

Correct Answer:

  • 35

If you have edit permission, you can delete a property from your Analytics account. Your property and all the reports and data in the property will be permanently deleted 35 days after being moved to the trash can. Once deleted, you can’t retrieve any historical data or reinstate reports.

Read more here: https://support.google.com/analytics/answer/1042032

If you delete a property from your Google Analytics account, how many days do you have until the property is permanently deleted?

  1. 14
  2. 7
  3. 60
  4. 35

Correct Answer:

  • 35

If you have edit permission, you can delete a property from your Analytics account. Your property and all the reports and data in the property will be permanently deleted 35 days after being moved to the trash can. Once deleted, you can’t retrieve any historical data or reinstate reports.

Read more here: https://support.google.com/analytics/answer/1042032

If you had an event on your website triggered by a user watching a video, which of these definitions could be considered an example event parameter?

  1. How many users opened the page containing a video on your site
  2. The devices users are on when watching a video on your site
  3. How many users viewed a video on your site
  4. Name of a video watched on your site

Correct Answer:

  • Name of a video watched on your site

For embedded videos that have JS API support enabled, the following events are triggered:
video_start when the video starts playing
video_progress when the video progresses past 10%, 25%, 50%, and 75% duration time
video_complete when the video ends
The parameters populate the following dimensions:

Video provider (from video_provider)
Video title (from video_title)
Video URL (from video_url)
Visible (from visible)

Read more here: https://support.google.com/analytics/answer/9216061

If you have a mobile app, what can you use to collect and send data from the app to your Google Analytics 4 property?

  1. Google Ads
  2. Website tag
  3. Google Marketing Platform
  4. Firebase SDK

Correct Answer:

  • Firebase SDK

Firebase is Google’s mobile application development platform. It lets you build, improve, and grow your app across many mobile platforms, like Android and iOS.

To connect app data to Analytics, first create a Firebase account if you don’t already have one. Then create a Firebase project within your account.

A Firebase project is a container for your app within the Firebase platform. One Firebase project should contain all versions of a single app: iOS, Android, and web app.

Whether you built your app using Firebase or another platform, the Firebase SDK is how you connect your app to Analytics.

To start collecting basic app-usage data, add the Google Analytics for Firebase (GA4F) SDK to your app (iOS or Android).

Read more here: https://support.google.com/analytics/answer/9353532

If you have created a Google Analytics 4 property for your mobile app and web site, how would Google Analytics measure and report distinct user interactions?

  1. As hits
  2. As views
  3. As sessions
  4. As events

Correct Answer:

  • As events

As users engage with your website and app, Google Analytics measure and report distinct user interactions as events.

Analytics collects and stores user interactions with your website or your app as events. Events provide insight into what’s happening on your website or app, such as page views, button clicks, user actions, or system events.

An event allows you to measure a distinct user interaction on a website or app. For example, loading a page, clicking a link, and completing a purchase are all interactions you can measure with events.

Read more here: https://support.google.com/analytics/answer/9322688

If you managed a blog that featured multiple different writers, what could you use to report the relevant writer’s name on each article page?

  1. Custom user parameter
  2. Custom metric
  3. Custom table
  4. Custom dimension

Correct Answer:

  • Custom dimension

If you managed a blog that featured multiple different writers, you could use custom dimension to report the relevant writer’s name on each article page.

A dimension is an attribute of your data. It describes your data and it’s usually text as opposed to numbers. Dimensions provide attribution information for event-scoped dimensions, including attribution information for the ad platforms you integrate with Google Analytics.

Read more here: https://support.google.com/analytics/answer/9355852

If you want to analyze events and users across your business’s website, as well as its separate apps for iOS and Android — how should you set up your account?

  1. One property with a web data stream for your website and one property with two app data streams, one for iOS and the other for Android
  2. One property with one web data stream for your website and one app data stream for your app
  3. One property with a web data stream for your website and one property with an app data stream for your app
  4. One property with one web data stream for your website and two app data streams, one for iOS and the other for Android

Correct Answer:

  • One property with one web data stream for your website and two app data streams, one for iOS and the other for Android

When you’re setting up your properties, structure them in alignment with your user bases and business objectives. Because your app is on two different platforms, he needs two data streams — one for Android and one for iOS.

Remember, a property is the container for your reports based on the data you collect from your apps and sites. A data stream lives within a property and is a source of data from your app or website.

A flow of data from your website or app to Analytics. There are 3 types of data stream: Web (for websites), iOS (for iOS apps), and Android (for Android apps).

Read more here: https://support.google.com/analytics/answer/9355659

If you wanted a custom dimension that reports membership status for a customer rewards program, which of these scopes would be set?

  1. Session
  2. Event
  3. Product
  4. User

Correct Answer:

  • User

User scope: Create user-scoped custom dimensions to identify static or slowly changing attributes of your users, such as “spender=true”, “profession=engineer”, or “favorite_team=Real Madrid”.

Read more here: https://support.google.com/analytics/answer/10075209

User or session-scoped custom dimensions will not be filtered even if the hit they were attached to is filtered. Their values will still be applied to all hits in the current session, as well as future sessions if the dimension has user scope.

Read more here: https://support.google.com/analytics/answer/2709828

If you wanted to analyze user journeys across a website and an app, and see how new users were arriving at both, which of these techniques should you use for insights?

  1. Universal Analytics properties
  2. Google Optimize
  3. Google Marketing Platform
  4. Google Analytics 4 properties

Correct Answer:

  • Google Analytics 4 properties

If you wanted to analyse user journeys across a website and an app, and see how new users were arriving at both, you should use Google Analytics 4 properties for the insights. Google Analytics 4 properties can be used to measure both website traffic and app usage.

Read more here: https://support.google.com/analytics/answer/10356589

If you wanted to create a new data set with a wide view of your business across brands, products, or regions by combining data from multiple-source properties, which Analytics 360 feature would you use?

  1. Organizations
  2. Data streams
  3. Subproperties
  4. Roll-up properties

Correct Answer:

  • Roll-up properties

A roll-up property contains data from two or more source properties. It can include source data from ordinary properties and subproperties, but not other roll-up properties.

Roll-up properties provide a broad view of your business across products, brands, or regions by combining data from multiple source properties into a single roll-up property. For example, if you have separate properties for multiple brands that your company owns, you can roll those up to a single property that provides an aggregate look at how those brands perform.

Read more here: https://support.google.com/analytics/answer/11526039

If you wanted to create new audiences for your eCommerce site through segmentation that made sense for your business — basing it on users who’ve made a purchase, for example — which of these approaches would give you a predictive audience?

  1. You create an audience of users who added items to their purchase wishlist
  2. You create an audience of users who made a purchase in the last 30 days
  3. You create an audience of users who started checking out but didn’t complete the purchase
  4. You create an audience of users who are likely to purchase in the next seven days

Correct Answer:

  • You create an audience of users who are likely to purchase in the next seven days

If you wanted to filter data and create a new data set for a specific use case or audience, which Analytics 360 feature would you use?

  1. Roll-up properties
  2. Organizations
  3. Data streams
  4. Subproperties

Correct Answer:

  • Subproperties

A subproperty is a property that gets its data from one other property. The data in a subproperty is typically (but not necessarily) a subset of the data in its source property. Use subproperties to govern.

A property that gets its data from an ordinary property. A subproperty cannot generate events of its own; all events must come from its source property.

A roll-up property contains data from two or more source properties. It can include source data from ordinary properties and subproperties, but not other roll-up properties.

One of the biggest use cases for subproperties is data governance — controlling what data is included or excluded from a property. Subproperties let you filter data in or out to create the data set needed for a specific audience or use case. This allows for better organization of data, making it more easily accessible to certain audiences.

Read more here: https://support.google.com/analytics/answer/11525732

If you wanted to gain insight into the traffic to your retail website, which dimension would you look at to determine whether it was coming from “organic search,” “referral,” or other places?

  1. Event name
  2. Google Ads campaign
  3. Page title
  4. Default channel grouping

Correct Answer:

  • Default channel grouping

Channel Groupings are rule-based groupings of your traffic sources. Throughout Analytics reports, you can see your data organized according to the Default Channel Grouping, a grouping of the most common sources of traffic, like Paid Search and Direct. This allows you to quickly check the performance of each of your traffic channels.

The channels in the Default Channel Grouping meet the needs of most Analytics users, but if you have specific analysis requirements and want to label your traffic in other ways, you can:

·   Create a Custom Channel Grouping (user level).

·   Create a new Channel Grouping (view level).

·   Edit the Default Channel Grouping (view level).

Read more here: https://support.google.com/analytics/answer/9756891

If you wanted to gain insights into the organic search queries that are taking users to your website, which platform should you connect with Analytics?

  1. Search Ads 362
  2. Google Ads
  3. Google Optimize
  4. Search Console

Correct Answer:

  • Search Console

Search Console tools and reports help you measure your site’s Search traffic and performance, fix issues, and make your site shine in Google Search results.

You can see which queries bring users to your site. Analyse your site’s impressions, clicks and position on Google Search.

Read more here: https://support.google.com/webmasters/answer/9128668

If you wanted to link a new Google Ads account to your Google Analytics property in order to see detailed marketing campaign data, where in your Google Analytics 4 property would you go to manage this process?

  1. Explore
  2. Configure
  3. Advertising
  4. Admin

Correct Answer:

  • Admin

Read more here: https://support.google.com/analytics/answer/6132368

If you wanted to see the steps your users take to reach a key task or conversion, which exploration technique would you use to visualize those steps and see how well they are succeeding or failing at each step?

  1. Segment overlap
  2. Free form
  3. Cohort explorations
  4. Funnel exploration

Correct Answer:

  • Funnel exploration

Funnel exploration lets you visualize the steps your users take toward a key task or conversion. This tool helps you identify sequences of key events and understand how your users navigate these steps. You’ll be able to see where users enter your funnels, as well as where they drop off. For example, how do prospects become shoppers and then become buyers? How do one time buyers become repeat buyers? With this information, you can improve inefficient or abandoned customer journeys.

Read more here: https://support.google.com/analytics/answer/9327974

If you were in your Google Analytics property’s Explore section and wanted to customize metrics and dimensions, in a table format, which of these exploration techniques would you use?

  1. Cohort explorations
  2. Segment overlap
  3. Funnel exploration
  4. Free form

Correct Answer:

  • Free form

In order to customize metrics and dimensions in a table format, you should use free form technique. Delve into your data using the highly customizable and flexible free-form exploration technique. Free-form exploration lets you arrange and order the rows and columns of the table as you like.

Read more here: https://support.google.com/analytics/answer/9327972

If you were using last-click attribution and wanted to see how channels and campaigns would be valued under first-click attribution, which report would you look at to find this insight?

  1. Conversion paths
  2. Funnel exploration
  3. Segment overlap
  4. Model comparison

Correct Answer:

  • Model comparison

Model comparison report is used to compare how different attribution models impact the valuation of your marketing channels. So if you are using any attribution and wanted to see how channels and campaigns would be valued under another attribution, you should use this report to find the insight.

Read more here: https://support.google.com/analytics/answer/10596865

If your goal was to connect individual customers’ behavior across different interactions on different platforms and devices, which Analytics feature allows you to do that by associating your own identifiers with individual customers?

  1. Device-ID
  2. Predictive audiences
  3. Audience triggers
  4. User-ID

Correct Answer:

  • User-ID

If you create your own persistent IDs for signed-in users, you can use this data to accurately measure user journeys across devices. To enable the User-ID feature, you must consistently assign IDs to your users and include the IDs along with the data you send to Analytics.

he User-ID feature lets you associate your own identifiers with individual users so you can connect their behavior across different sessions and on various devices and platforms. Analytics interprets each user ID as a separate user, which provides you with more accurate user counts and a more holistic story about a user’s relationship with your business.

Read more here: https://support.google.com/analytics/answer/9213390

If you’re a business owner that wants to analyze how users arrive at your website and app, as well as the user journeys across both of these platforms, what should you use to generate insights?

  1. Google Marketing Platform
  2. Universal Analytics properties
  3. Google Optimize
  4. Google Analytics 4 properties

Correct Answer:

  • Google Analytics 4 properties

If you wants to analyse how users arrive at your website and app, as well as the user journeys across both of these platforms, you should use Google Analytics 4 to generate that insights. Google Analytics 4 properties can be used to measure both website traffic and app usage.

Read more here:https://support.google.com/analytics/answer/10356589

If you’ve enabled Ads Personalization for your property but want to exclude specific events, what happens to the data for those events?

  1. That data will only be available in the Reports and Explore sections
  2. That data will only be available in the Advertising section
  3. That data will only be used for audiences in Google Ads
  4. That data will only be used for measurement purposes

Correct Answer:

  • That data will only be used for measurement purposes

You may use digital advertising to help reach people online and drive conversions on your app and website. When you enable ads personalization in Analytics, for example by activating Google Signals, you gain the ability to use your Analytics audiences to personalize your digital ads, which can improve the performance of your campaigns.

For further control, you can adjust ads personalization for a specific event type or user property in your Google Analytics 4 property. For example, exclude specific events or user properties from being used to personalize ads and only use that data for measurement purposes.

In which of these scenarios would the Engagement overview report be useful if you’re using Google Analytics for your website?

  1. You’d like insight into your users’ interests they’ve express through their online browsing and purchase activities.
  2. You’re interested in seeing where users are coming from before landing on your website.
  3. You’re interested in monitoring user activity as it is happening on your site.
  4. You’re interested in seeing which pages on your site are getting the most traffic.

Correct Answer:

  • You’re interested in seeing which pages on your site are getting the most traffic.

The Engagement topic lets you measure user engagement by the events and conversion events that users trigger and the web pages and app screens that users visit. The reports can help you see the pages and screens with the most user engagement, as well as understand user behavior through events.

The Engagement overview report summarizes engagement data across the other reports in the Engagement topic. The report can help you get a more holistic view into user engagement across your websites and apps.

The overview card in the report shows engagement metrics with a trendline for each metric. These engagement metrics show you how long users stay on your site or app before leaving.

Read more here: https://support.google.com/analytics/answer/10999789

In which of these situations could you use the Engagement overview report in Google Analytics?

  1. You’d like insight into your users’ interests they’ve express through their online browsing and purchase activities.
  2. You’re interested in monitoring user activity as it is happening on your site.
  3. You’re interested in seeing where users are coming from before landing on your website.
  4. You’re interested in seeing which pages on your site are getting the most traffic.

Correct Answer:

  • You’re interested in seeing which pages on your site are getting the most traffic.

The Engagement topic lets you measure user engagement by the events and conversion events that users trigger and the web pages and app screens that users visit. The reports can help you see the pages and screens with the most user engagement, as well as understand user behavior through events.

The Engagement overview report summarizes engagement data across the other reports in the Engagement topic. The report can help you get a more holistic view into user engagement across your websites and apps.

The overview card in the report shows engagement metrics with a trendline for each metric. These engagement metrics show you how long users stay on your site or app before leaving.

Read more here: https://support.google.com/analytics/answer/10999789

Once you’ve deleted a property from your Google Analytics account, how many days does it take for the property to be permanently deleted?

  1. 7
  2. 14
  3. 60
  4. 35

Correct Answer:

  • 35

If you have edit permission, you can delete a property from your Analytics account. Your property and all the reports and data in the property will be permanently deleted 35 days after being moved to the trash can. Once deleted, you can’t retrieve any historical data or reinstate reports.

Read more here: https://support.google.com/analytics/answer/1042032

One of these attribution models distributes the credit for a conversion equally across all the channels a customer clicked or engaged with before converting. Which is it?

  1. Position-based
  2. Time decay
  3. Data-driven
  4. Linear

Correct Answer:

  • Linear

Linear attribution model distributes the credit for the conversion equally across all clicks on the path. In the Linear attribution model, each touchpoint in the conversion path—in this case the Paid Search, Social Network, Email, and Direct channels—would share equal credit (25% each) for the sale.

Read more here: https://support.google.com/analytics/answer/1662518

One of these attribution models relies on machine learning algorithms to assign credit for a conversion across various touchpoints. Which is it?

  1. Time decay
  2. First click
  3. Last click
  4. Data-driven

Correct Answer:

  • Data-driven

Data-driven: Data-driven attribution distributes credit for the conversion based on data for each conversion event. It’s different from the other models because it uses your account’s data to calculate the actual contribution of each click interaction.

Attribution uses machine learning algorithms to evaluate both converting and non-converting paths. The resulting Data-driven model learns how different touchpoints impact conversion outcomes.

Read more here: https://support.google.com/analytics/answer/10596866

One of these features, when enabled, associates event data collected from users on their app or website with the Google accounts of users who are signed in and have agreed to share this information. Which is it?

  1. User-ID
  2. Google signals
  3. Google Ads
  4. Google Search Console

Correct Answer:

  • Google signals

Google signals are session data from sites and apps that Google associates with users who have signed in to their Google accounts, and who have turned on Ads Personalization. This association of data with these signed-in users is used to enable cross-device reporting, cross-device remarketing, and cross-device conversion export to Ads.

Read more here:https://support.google.com/analytics/answer/9445345

Some of the events on your website are especially valuable to you — things like purchases or newsletter sign-ups. If you wanted to mark these events as important and assign a value to them, what mark should you assign to them in your Google Analytics 4 property?

  1. Custom events
  2. Recommended events
  3. Goals
  4. Conversion events

Correct Answer:

  • Conversion events

Conversions are user activities that contribute to the success of your business. A conversion event signals a user action that you consider important, such as a purchase, game level completion, or website or app scroll activity. Conversions are user activities that contribute to the success of a business. In Google Analytics, measure those activities using conversion events.

Read more here: https://support.google.com/analytics/answer/9355848

The data you collect on your point-of-sale system could complement data that your website and app sends to Google Analytics. Which feature allows for the collection and sending of events directly to Google Analytics servers?

  1. Data import
  2. HTTP request
  3. Modify event
  4. Measurement Protocol

Correct Answer:

  • Measurement Protocol

If you have been collecting data on your point-of-sale system and you send that data to Google Analytics from your website and app. Measurement Protocol allows you to collect and send events directly to Google Analytics servers.

Measurement protocol is a standard set of rules for collecting and sending events directly to Google Analytics servers. Measurement Protocol lets you send data to Analytics from internet-connected devices like a kiosk or point-of-sale system that complement your website or app.

Read more here: https://support.google.com/analytics/answer/9900444

The page_view event is triggered whenever a website visitor views any page on your site. If you wanted to set up a new event to trigger when visitors land on a particular page (e.g., the homepage), which option would you choose once you’ve navigated to Events in the Google Analytics interface?

  1. Modify event
  2. Import event
  3. Mark event as conversion
  4. Create event

Correct Answer:

  • Create event

Use Create event to trigger a new event based on conditions that you set. Custom events are events that you define. Make sure you only create custom events when no other events work for your use case. Custom events don’t show up in most standard reports so you need to set up custom reports or explorations for meaningful analysis

Read more here: https://support.google.com/analytics/answer/9322688

There’s a section of Google Analytics that includes cards answering common questions about how users interact with your app or website. Which section is it?

  1. Explore
  2. Configure
  3. Admin
  4. Reports

Correct Answer:

  • Reports

Your Google Analytics property includes predefined reports to help you analyze data from your websites and apps.

Each Analytics property includes Reports snapshot reportRealtime report, and a set of collections and topics. The collections and topics include groupings of the predefined reports that Analytics provides by default.

Read more here: https://support.google.com/analytics/answer/9212670

This Analytics feature allows you to connect individual customers’ behavior across various interactions on different platforms and devices by letting you associate your own identifiers with your individual customers.

  1. Audience triggers
  2. Device-ID
  3. Predictive audiences
  4. User-ID

Correct Answer:

  • User-ID

If you create your own persistent IDs for signed-in users, you can use this data to accurately measure user journeys across devices. To enable the User-ID feature, you must consistently assign IDs to your users and include the IDs along with the data you send to Analytics.

he User-ID feature lets you associate your own identifiers with individual users so you can connect their behavior across different sessions and on various devices and platforms. Analytics interprets each user ID as a separate user, which provides you with more accurate user counts and a more holistic story about a user’s relationship with your business.

Read more here: https://support.google.com/analytics/answer/9213390

To gain insight into which pages new users open most often after they open your home page, you’ve created a new path exploration in Explore. What’s the default setting for who can see the exploration?

  1. Anyone in your property can access it and make edits.
  2. Anyone in your property can access it in read-only mode.
  3. Only you can see it, but you can share it with the other users of the property for them to make edits.
  4. Only you can see it, but you can share it with the other users of the property in read-only mode.

Correct Answer:

  • Only you can see it, but you can share it with the other users of the property in read-only mode.

Explorations are private by default. If you’re the creator, only you can view and edit them unless you choose to share.

When you first create an exploration, only you can see it. If you create an exploration that you’d like to share with someone else, choose the share icon in the upper right. Shared explorations can be viewed, but not edited, by anyone who has the Viewer role to the property. You must duplicate or copy a shared exploration in order to edit it.

Read more here: https://support.google.com/analytics/answer/7579450

To get insights into the organic search queries that are leading users to your website, you can connect Analytics with which platform?

  1. Google Optimize
  2. Search Ads 360
  3. Google Ads
  4. Search Console

Correct Answer:

  • Search Console

Search Console tools and reports help you measure your site’s Search traffic and performance, fix issues, and make your site shine in Google Search results.

You can see which queries bring users to your site. Analyse your site’s impressions, clicks and position on Google Search.

Read more here: https://support.google.com/webmasters/answer/9128668

To understand how many users are coming from various devices, like computers or mobile phones, you run a report that shows this data, per device, over the past 30 days. In this report, which of these is considered a “metric” in Google Analytics?

  1. The date range setting for the last 30 days
  2. Where users came from before reaching your site
  3. The device types, desktops and mobile phones
  4. How many users were on mobile phones

Correct Answer:

  • How many users were on mobile phones

Metrics are quantitative measurements. The metric Sessions is the total number of sessions. The metric Pages/Session is the average number of pages viewed per session.

user metrics are calculated in two basic ways:

As overview totals

where the metric is displayed as a summary statistic for your entire site, such as bounce rate or total pageviews.

In association with one or more reporting dimensions

where the metric value is qualified by selected dimension(s).

Read more here: https://support.google.com/analytics/answer/1033861

To understand how many users are coming from various devices, like desktops or mobile phones, you run a report that shows this data, per device, over the past 30 days. In this report, what is device type?

  1. A user
  2. A metric
  3. An event
  4. A dimension

Correct Answer:

  • A dimension

A dimension is an attribute of your data. It describes your data and it’s usually text as opposed to numbers. An example of a dimension is Event name, which shows the name of an event that someone triggers on your website or application (such as “click”)

Read more here: https://support.google.com/analytics/answer/9355852

Users are finding and visiting your website from a variety of different places, including search engine results and social media. Which section within Reports in Google Analytics can give you insight into where your users are coming from before visiting your website?

  1. Demographics
  2. Monetization
  3. Engagement
  4. Acquisition

Correct Answer:

  • Acquisition

The Acquisition reports provide information about where your traffic originates (e.g., google, baidu, bing), the methods by which users arrive at your site or app (e.g., organic, cpc, email), and the marketing efforts you use to drive traffic (e.g., campaign, creative format, keywords).

Access the Acquisition reports

To access the Acquisition reports, click Reports > Acquisition in the left navigation. If you don’t see the reports, an administrator may have removed them from the navigation.

Read more here: https://support.google.com/analytics/answer/10999979

What can Google Ads do with audiences from Google Analytics when these two services are linked?

  1. Audiences in Google Ads can be contacted for customer research
  2. Audiences in Google Ads can be used to see industry benchmarking data
  3. Audiences in Google Ads can be used to adjust geotargeting of ad campaigns
  4. Audiences in Google Ads can be used to target ad campaigns

Correct Answer:

  • Audiences in Google Ads can be used to target ad campaigns

Audiences let you segment users in ways that are important to your business. Segment by dimensions, metrics, and events to include almost any subset of users.

Audiences in Analytics are users that you group together based on any combination of attributes that is meaningful to your business.

All the Google ads tools become even more powerful when paired with Google Ads! When you create a remarketing audience in Analytics, it is then available in the advertising account you selected.

Read more here: https://support.google.com/analytics/answer/2611291

Read more here: https://support.google.com/analytics/answer/9355935

What can you do with audience triggers?

  1. Create new events based on existing event parameters
  2. Create new audiences based on specific events that are triggered
  3. Create new audiences based on predictive metrics
  4. Create new events based on an audience rule being satisfied

Correct Answer:

  • Create new events based on an audience rule being satisfied

Audience triggers let you trigger events when users match the definition of an audience and become members.

You can trigger events, for example, when users reach key milestones like initiating a certain number of sessions or reading a certain number of articles, or crossing conversion thresholds.

Read more here: https://support.google.com/analytics/answer/9934109

What can you find in the Realtime report?

  1. Events that took place within the last 8 hours
  2. Events that took place within the last 12 hours
  3. Events that took place within the last 60 minutes
  4. Events that took place within the last 30 minutes

Correct Answer:

  • Events that took place within the last 30 minutes

Explanation: The Realtime Overview shows the top-ten pages on which users are active, the source for the users on each page, and the number of active users on each page. Active users are those who have sent a hit to Analytics within the last 30 minutes.

With the Realtime report, you can monitor activity as it happens. This report shows you events that took place within the last 30 minutes.

Read more here: https://support.google.com/analytics/answer/1638637

What data does the Realtime report show?

  1. Events that took place within the last 8 hours
  2. Events that took place within the last 12 hours
  3. Events that took place within the last 60 minutes
  4. Events that took place within the last 30 minutes

Correct Answer:

  • Events that took place within the last 30 minutes

Explanation: The Realtime Overview shows the top-ten pages on which users are active, the source for the users on each page, and the number of active users on each page. Active users are those who have sent a hit to Analytics within the last 30 minutes.

With the Realtime report, you can monitor activity as it happens. This report shows you events that took place within the last 30 minutes.

Read more here: https://support.google.com/analytics/answer/1638637

What distinguishes Google Analytics 4 properties from Universal Analytics properties?

  1. Google Analytics 4 properties use “sessions” as the foundation for data collection and reporting, while Universal Analytics uses “events” as the foundation for data collection and reporting.
  2. Google Analytics 4 properties use “sessions” as the foundation for data collection and reporting, while Universal Analytics uses “dimensions” as the foundation for data collection and reporting.
  3. Google Analytics 4 properties use “dimensions” as the foundation for data collection and reporting, while Universal Analytics uses “events” as the foundation for data collection and reporting.
  4. Google Analytics 4 properties use “events” as the foundation for data collection and reporting, while Universal Analytics uses “sessions” as the foundation for data collection and reporting.

Correct Answer:

  • Google Analytics 4 properties use “events” as the foundation for data collection and reporting, while Universal Analytics uses “sessions” as the foundation for data collection and reporting.

Google Analytics 4 data is event-based, with the principle that any interaction can be captured as an event. As such, Universal Analytics property hit types translate to events in a Google Analytics 4 property.

Events represent a fundamental data model difference between Universal Analytics and Google Analytics 4 properties.

Google Analytics 4 events have no notion of Category, Action, and Label and, unlike Universal Analytics reports, Google Analytics 4 reports do not display Category, Action, and Label. Therefore, it’s better to rethink your data collection in terms of the Google Analytics 4 model rather than port your existing event structure to Google Analytics 4.

Read more here: https://support.google.com/analytics/answer/9964640

What do audience triggers allow you to do?

  1. Create new events based on existing event parameters
  2. Create new audiences based on predictive metrics
  3. Create new audiences based on specific events that are triggered
  4. Create new events based on an audience rule being satisfied

Correct Answer:

  • Create new events based on an audience rule being satisfied

Audience triggers let you trigger events when users match the definition of an audience and become members.

You can trigger events, for example, when users reach key milestones like initiating a certain number of sessions or reading a certain number of articles, or crossing conversion thresholds.

Read more here: https://support.google.com/analytics/answer/993410

What do you need to implement first in order to start gathering insights for your website to be reported via Google Analytics?

  1. Analytics SDK
  2. Firebase SDK
  3. Google Ads
  4. Analytics tag

Correct Answer:

  • Analytics tag

The Analytics tag is a snippet of JavaScript that collects and sends data to Analytics from a website.

You can add the Analytics tag directly to the HTML of each page on your site, or indirectly using a tag management system such as Google Tag Manager.

Every time a user visits a webpage, the tracking code will collect anonymous information about how that user interacted with the page.

Read more here: https://support.google.com/analytics/answer/6086097

What is something you can do with your data when you export your Google Analytics data to BigQuery?

  • You can use conversions for ad campaign bidding, and audiences to target ad campaigns
  • You can use audiences to target website experiments and test variants of your web pages
  • You can access app-specific reports such as crash data, notification effectiveness, and deep-link performance
  • You can use SQL to query your data to answer questions and gain insights into your products, users, and channels

Correct Answer:

  • You can use SQL to query your data to answer questions and gain insights into your products, users, and channels

BigQuery’s serverless architecture lets you use SQL queries to answer your organization’s biggest questions with zero infrastructure management.

BigQuery is a server-less, cost-effective, multicloud data warehouse designed to help you manage and analyze data with built-in features like machine learning, geospatial analysis, and business intelligence.

Read more here: https://cloud.google.com/bigquery/docs/introduction

What platform can you connect with Analytics in order to get insights into organic search queries that are directing users to your website?

  1. Search Ads 360
  2. Google Ads
  3. Google Optimize
  4. Search Console

Correct Answer:

  • Search Console

Search Console tools and reports help you measure your site’s Search traffic and performance, fix issues, and make your site shine in Google Search results.

You can see which queries bring users to your site. Analyse your site’s impressions, clicks and position on Google Search.

Read more here: https://support.google.com/webmasters/answer/9128668

What’s a key difference between Google Analytics 4 properties and Universal Analytics properties?

  1. Google Analytics 4 properties use “dimensions” as the foundation for data collection and reporting, while Universal Analytics uses “events” as the foundation for data collection and reporting.
  2. Google Analytics 4 properties use “sessions” as the foundation for data collection and reporting, while Universal Analytics uses “dimensions” as the foundation for data collection and reporting.
  3. Google Analytics 4 properties use “sessions” as the foundation for data collection and reporting, while Universal Analytics uses “events” as the foundation for data collection and reporting.
  4. Google Analytics 4 properties use “events” as the foundation for data collection and reporting, while Universal Analytics uses “sessions” as the foundation for data collection and reporting.

Correct Answer:

  • Google Analytics 4 properties use “events” as the foundation for data collection and reporting, while Universal Analytics uses “sessions” as the foundation for data collection and reporting.

Google Analytics 4 data is event-based, with the principle that any interaction can be captured as an event. As such, Universal Analytics property hit types translate to events in a Google Analytics 4 property.

Events represent a fundamental data model difference between Universal Analytics and Google Analytics 4 properties.

Google Analytics 4 events have no notion of Category, Action, and Label and, unlike Universal Analytics reports, Google Analytics 4 reports do not display Category, Action, and Label. Therefore, it’s better to rethink your data collection in terms of the Google Analytics 4 model rather than port your existing event structure to Google Analytics 4.

Read more here: https://support.google.com/analytics/answer/9964640

When Google Ads is linked to Google Analytics, how can conversion events from Google Analytics can be used in Google Ads?

  1. Google Ads can use these conversions to adjust and optimize your ad copy
  2. Google Ads can use these conversions to see industry benchmarking data
  3. Google Ads can use these conversions to generate new keyword ideas
  4. Google Ads can use these conversions to optimize your bids for ad placements

Correct Answer:

  • Google Ads can use these conversions to optimize your bids for ad placements

When Google Ads is linked to Google Analytics, how can it leverage audiences from Google Analytics?

  1. Audiences in Google Ads can be contacted for customer research
  2. Audiences in Google Ads can be used to adjust geotargeting of ad campaigns
  3. Audiences in Google Ads can be used to see industry benchmarking data
  4. Audiences in Google Ads can be used to target ad campaigns

Correct Answer:

  • Audiences in Google Ads can be used to target ad campaigns

Audiences let you segment users in ways that are important to your business. Segment by dimensions, metrics, and events to include almost any subset of users.

Audiences in Analytics are users that you group together based on any combination of attributes that is meaningful to your business.

All the Google ads tools become even more powerful when paired with Google Ads! When you create a remarketing audience in Analytics, it is then available in the advertising account you selected.

Read more here: https://support.google.com/analytics/answer/2611291

Read more here: https://support.google.com/analytics/answer/9355935

When Google Analytics and Google ads are linked, how can Google Ads utilize conversion events from Google Analytics?

  1. Google Ads can use these conversions to see industry benchmarking data
  2. Google Ads can use these conversions to generate new keyword ideas
  3. Google Ads can use these conversions to adjust and optimize your ad copy
  4. Google Ads can use these conversions to optimize your bids for ad placements

Correct Answer:

  • Google Ads can use these conversions to optimize your bids for ad placements

When a user watches a video, this triggers an event on your website. Which of these is an event parameter?

  1. The devices users are on when watching a video on your site
  2. How many users viewed a video on your site
  3. How many users opened the page containing a video on your site
  4. Name of a video watched on your site

Correct Answer:

  • Name of a video watched on your site

For embedded videos that have JS API support enabled, the following events are triggered:
video_start when the video starts playing
video_progress when the video progresses past 10%, 25%, 50%, and 75% duration time
video_complete when the video ends
The parameters populate the following dimensions:

Video provider (from video_provider)
Video title (from video_title)
Video URL (from video_url)
Visible (from visible)

Read more here: https://support.google.com/analytics/answer/9216061

When enabled, which Analytics feature associates event data it collects from users on their website or app with the Google accounts of signed-in users who have consented to sharing this information?

  1. Google Search Console
  2. Google Ads
  3. User-ID
  4. Google Signals

Correct Answer:

  • Google Signals

Google signals are session data from sites and apps that Google associates with users who have signed in to their Google accounts, and who have turned on Ads Personalization. This association of data with these signed-in users is used to enable cross-device reporting, cross-device remarketing, and cross-device conversion export to Ads.

Read more here: https://support.google.com/analytics/answer/9445345

When you’ve enabled Ads Personalization for your property, but want specific events excluded, what happens with the data for those excluded events?

  1. That data will only be available in the Advertising section
  2. That data will only be used for audiences in Google Ads
  3. That data will only be available in the Reports and Explore sections
  4. That data will only be used for measurement purposes

Correct Answer:

  • That data will only be used for measurement purposes

You may use digital advertising to help reach people online and drive conversions on your app and website. When you enable ads personalization in Analytics, for example by activating Google Signals, you gain the ability to use your Analytics audiences to personalize your digital ads, which can improve the performance of your campaigns.

For further control, you can adjust ads personalization for a specific event type or user property in your Google Analytics 4 property. For example, exclude specific events or user properties from being used to personalize ads and only use that data for measurement purposes.

Whenever a website visitor views any page on your site, they trigger the page_view event. What if you wanted to define a new event to trigger when visitors land on a particular page (e.g., the homepage)? Once you’ve navigated to Events in the Google Analytics interface, which option would you choose to make this happen?

  1. Import event
  2. Modify event
  3. Mark event as conversion
  4. Create event

Correct Answer:

  • Create event

Use Create event to trigger a new event based on conditions that you set. Custom events are events that you define. Make sure you only create custom events when no other events work for your use case. Custom events don’t show up in most standard reports so you need to set up custom reports or explorations for meaningful analysis

Read more here: https://support.google.com/analytics/answer/9322688

Where in Google Analytics Reports can you find insights into where users are coming from (e.g., search engine results) before visiting your website?

  1. Demographics
  2. Monetization
  3. Engagement
  4. Acquisition

Correct Answer:

  • Acquisition

The Acquisition reports provide information about where your traffic originates (e.g., google, baidu, bing), the methods by which users arrive at your site or app (e.g., organic, cpc, email), and the marketing efforts you use to drive traffic (e.g., campaign, creative format, keywords).

Access the Acquisition reports

To access the Acquisition reports, click Reports > Acquisition in the left navigation. If you don’t see the reports, an administrator may have removed them from the navigation.

Read more here: https://support.google.com/analytics/answer/10999979

Which Analytics 360 feature allows you to create a new data set with a broad view of your business across products, brands, or regions by combining data from multiple source properties?

  1. Data streams
  2. Organizations
  3. Subproperties
  4. Roll-up properties

Correct Answer:

  • Roll-up properties

A roll-up property contains data from two or more source properties. It can include source data from ordinary properties and subproperties, but not other roll-up properties.

Roll-up properties provide a broad view of your business across products, brands, or regions by combining data from multiple source properties into a single roll-up property. For example, if you have separate properties for multiple brands that your company owns, you can roll those up to a single property that provides an aggregate look at how those brands perform.

Read more here: https://support.google.com/analytics/answer/11526039

Which Analytics 360 feature allows you to filter data and create a new data set needed for a specific audience or use case?

  1. Roll-up properties
  2. Data streams
  3. Organizations
  4. Subproperties

Correct Answer:

  • Subproperties

A subproperty is a property that gets its data from one other property. The data in a subproperty is typically (but not necessarily) a subset of the data in its source property. Use subproperties to govern.

A property that gets its data from an ordinary property. A subproperty cannot generate events of its own; all events must come from its source property.

A roll-up property contains data from two or more source properties. It can include source data from ordinary properties and subproperties, but not other roll-up properties.

One of the biggest use cases for subproperties is data governance — controlling what data is included or excluded from a property. Subproperties let you filter data in or out to create the data set needed for a specific audience or use case. This allows for better organization of data, making it more easily accessible to certain audiences.

Read more here: https://support.google.com/analytics/answer/11525732

Which Analytics 360 feature would you use to create a new data set by combining data from multi-source properties to get a broad view of your business across brands, products, or regions?

  1. Subproperties
  2. Organizations
  3. Data streams
  4. Roll-up properties

Correct Answer:

  • Roll-up properties

A roll-up property contains data from two or more source properties. It can include source data from ordinary properties and subproperties, but not other roll-up properties.

Roll-up properties provide a broad view of your business across products, brands, or regions by combining data from multiple source properties into a single roll-up property. For example, if you have separate properties for multiple brands that your company owns, you can roll those up to a single property that provides an aggregate look at how those brands perform.

Read more here: https://support.google.com/analytics/answer/11526039

Which Analytics feature lets you associate your own identifiers with your individual customers so you can connect their behavior across different interactions on various devices and platforms?

  1. Device-ID
  2. Predictive audiences
  3. Audience triggers
  4. User-ID

Correct Answer:

  • User-ID

If you create your own persistent IDs for signed-in users, you can use this data to accurately measure user journeys across devices. To enable the User-ID feature, you must consistently assign IDs to your users and include the IDs along with the data you send to Analytics.

he User-ID feature lets you associate your own identifiers with individual users so you can connect their behavior across different sessions and on various devices and platforms. Analytics interprets each user ID as a separate user, which provides you with more accurate user counts and a more holistic story about a user’s relationship with your business.

Read more here: https://support.google.com/analytics/answer/9213390

Which Google Analytics feature relies on machine learning for measuring conversions that can’t be spotted through direct observation?

  1. Conversion window
  2. Conversion events
  3. Conversion paths
  4. Conversion modeling

Correct Answer:

  • Conversion modeling

As the industry evolves to adapt to a world that prioritizes and upholds the privacy of users, the technologies used to measure and gather insights across the customer journey need to adapt alongside it. With observed data less available because of privacy regulations and restrictions, sophisticated machine learning models can help preserve measurement continuity while respecting user privacy and consent choices.

Google’s models look for trends between conversions that were directly observed and those that weren’t. For example, if conversions attributed on one browser are similar to unattributed conversions from another browser, the machine learning model will predict overall attribution. Based on this prediction, conversions are then aggregated to include both modeled and observed conversions.

Read more here: https://support.google.com/analytics/answer/10710245

Which Google Analytics feature uses machine learning to measure conversions that aren’t directly observable?

  1. Conversion paths
  2. Conversion events
  3. Conversion window
  4. Conversion modeling

Correct Answer:

  • Conversion modeling

As the industry evolves to adapt to a world that prioritizes and upholds the privacy of users, the technologies used to measure and gather insights across the customer journey need to adapt alongside it. With observed data less available because of privacy regulations and restrictions, sophisticated machine learning models can help preserve measurement continuity while respecting user privacy and consent choices.

Google’s models look for trends between conversions that were directly observed and those that weren’t. For example, if conversions attributed on one browser are similar to unattributed conversions from another browser, the machine learning model will predict overall attribution. Based on this prediction, conversions are then aggregated to include both modeled and observed conversions.

Read more here: https://support.google.com/analytics/answer/10710245

Which attribution model distributes the credit for a conversion equally across all the channels a customer clicked or engaged with before converting?

  1. Time decay
  2. Data-driven
  3. Position-based
  4. Linear

Correct Answer:

  • Linear

Linear attribution model distributes the credit for the conversion equally across all clicks on the path. In the Linear attribution model, each touchpoint in the conversion path—in this case the Paid Search, Social Network, Email, and Direct channels—would share equal credit (25% each) for the sale.

Read more here: https://support.google.com/analytics/answer/1662518

Which attribution model spreads credit for a conversion across different touchpoints through the use of machine learning algorithms?

  1. Time decay
  2. Last click
  3. First click
  4. Data-driven

Correct Answer:

  • Data-driven

Data-driven: Data-driven attribution distributes credit for the conversion based on data for each conversion event. It’s different from the other models because it uses your account’s data to calculate the actual contribution of each click interaction.

Attribution uses machine learning algorithms to evaluate both converting and non-converting paths. The resulting Data-driven model learns how different touchpoints impact conversion outcomes.

Read more here: https://support.google.com/analytics/answer/10596866

Which attribution model uses machine learning algorithms to distribute credit for a conversion across different touchpoints?

  1. Last click
  2. Time decay
  3. First click
  4. Data-driven

Correct Answer:

  • Data-driven

Data-driven: Data-driven attribution distributes credit for the conversion based on data for each conversion event. It’s different from the other models because it uses your account’s data to calculate the actual contribution of each click interaction.

Attribution uses machine learning algorithms to evaluate both converting and non-converting paths. The resulting Data-driven model learns how different touchpoints impact conversion outcomes.

Read more here: https://support.google.com/analytics/answer/10596866

Which data collection feature allows you to control the amount of time user-level and event-level data is stored by Google Analytics?

  1. Consent Mode
  2. IP address settings
  3. Disable data collection
  4. Data retention period

Correct Answer:

  • Data retention period

The retention period applies to user-level and event-level data associated with cookies, user-identifiers (e.g., User-ID), and advertising identifiers.

Set the amount of time before user-level and event-level data stored by Google Analytics is automatically deleted from Analytics servers.

Note: the setting does not affect reports that rely on aggregated data.

While the retention period and user-activity reset controls cover event and user-level data stored by Google Analytics, certain user-keyed data (such as age, gender, interests) is by default deleted by Google Analytics after six months of inactivity for a given user for a Universal Analytics property or after two months for a Google Analytics 4 property.

You can choose how long Analytics retains data before automatically deleting it.

The maximum amount of time that Analytics will retain Google-signals data is 26 months, regardless of your settings. By default, Google signed-in data expires after 26 months.

Once implemented, Google’s tags will dynamically adapt based on the consent status of your users, only using measurement tools for the specified purposes when consent’s been given by the user.

Read more here: https://support.google.com/analytics/answer/7667196

Which events are accounted for in the Realtime report?

  1. Events that took place within the last 60 minutes
  2. Events that took place within the last 8 hour
  3. Events that took place within the last 12 hours
  4. Events that took place within the last 30 minutes

Correct Answer:

  • Events that took place within the last 30 minutes

Explanation: The Realtime Overview shows the top-ten pages on which users are active, the source for the users on each page, and the number of active users on each page. Active users are those who have sent a hit to Analytics within the last 30 minutes.

With the Realtime report, you can monitor activity as it happens. This report shows you events that took place within the last 30 minutes.

Read more here: https://support.google.com/analytics/answer/1638637

Which features lets you set the amount of time that event-level and user-level data is stored by Google Analytics?

  1. IP address settings
  2. Disable data collection
  3. Consent Mode
  4. Data retention period

Correct Answer:

  • Data retention period

The retention period applies to user-level and event-level data associated with cookies, user-identifiers (e.g., User-ID), and advertising identifiers.

Set the amount of time before user-level and event-level data stored by Google Analytics is automatically deleted from Analytics servers.

Note: the setting does not affect reports that rely on aggregated data.

While the retention period and user-activity reset controls cover event and user-level data stored by Google Analytics, certain user-keyed data (such as age, gender, interests) is by default deleted by Google Analytics after six months of inactivity for a given user for a Universal Analytics property or after two months for a Google Analytics 4 property.

You can choose how long Analytics retains data before automatically deleting it.

The maximum amount of time that Analytics will retain Google-signals data is 26 months, regardless of your settings. By default, Google signed-in data expires after 26 months.

Once implemented, Google’s tags will dynamically adapt based on the consent status of your users, only using measurement tools for the specified purposes when consent’s been given by the user.

Read more here: https://support.google.com/analytics/answer/7667196

Which of the following tools could you use in order to collect and send data from a mobile app to a Google Analytics 4 property?

  1. Google Ads
  2. Website tag
  3. Google Marketing Platform
  4. Firebase SDK

Correct Answer:

  • Firebase SDK

Firebase is Google’s mobile application development platform. It lets you build, improve, and grow your app across many mobile platforms, like Android and iOS.

To connect app data to Analytics, first create a Firebase account if you don’t already have one. Then create a Firebase project within your account.

A Firebase project is a container for your app within the Firebase platform. One Firebase project should contain all versions of a single app: iOS, Android, and web app.

Whether you built your app using Firebase or another platform, the Firebase SDK is how you connect your app to Analytics.

To start collecting basic app-usage data, add the Google Analytics for Firebase (GA4F) SDK to your app (iOS or Android).

Read more here: https://support.google.com/analytics/answer/9353532

Which of these Analytics 360 features would you use to filter data and create a new data set for a specific use case or audience?

  1. Data streams
  2. Organizations
  3. Roll-up properties
  4. Subproperties

Correct Answer:

  • Subproperties

A subproperty is a property that gets its data from one other property. The data in a subproperty is typically (but not necessarily) a subset of the data in its source property. Use subproperties to govern.

A property that gets its data from an ordinary property. A subproperty cannot generate events of its own; all events must come from its source property.

A roll-up property contains data from two or more source properties. It can include source data from ordinary properties and subproperties, but not other roll-up properties.

One of the biggest use cases for subproperties is data governance — controlling what data is included or excluded from a property. Subproperties let you filter data in or out to create the data set needed for a specific audience or use case. This allows for better organization of data, making it more easily accessible to certain audiences.

Read more here: https://support.google.com/analytics/answer/11525732

Which of these Google Analytics features relies on machine learning to measure conversions that you can’t directly observe?

  1. Conversion events
  2. Conversion window
  3. Conversion paths
  4. Conversion modeling

Correct Answer:

  • Conversion modeling

As the industry evolves to adapt to a world that prioritizes and upholds the privacy of users, the technologies used to measure and gather insights across the customer journey need to adapt alongside it. With observed data less available because of privacy regulations and restrictions, sophisticated machine learning models can help preserve measurement continuity while respecting user privacy and consent choices.

Google’s models look for trends between conversions that were directly observed and those that weren’t. For example, if conversions attributed on one browser are similar to unattributed conversions from another browser, the machine learning model will predict overall attribution. Based on this prediction, conversions are then aggregated to include both modeled and observed conversions.

Read more here: https://support.google.com/analytics/answer/10710245

Which of these attribution models distributes the credit for a conversion equally across all the channels a customer clicked or engaged with before converting?

  1. Time decay
  2. Data-driven
  3. Position-based
  4. Linear

Correct Answer:

  • Linear

Linear attribution model distributes the credit for the conversion equally across all clicks on the path. In the Linear attribution model, each touchpoint in the conversion path—in this case the Paid Search, Social Network, Email, and Direct channels—would share equal credit (25% each) for the sale.

Read more here: https://support.google.com/analytics/answer/1662518

Which of these configurations show a Google Analytics account’s hierarchical structure?

  1. Property > Data stream > Account
  2. Property > Account > Data stream
  3. Data stream > Account > Property
  4. Account > Property > Data stream

Correct Answer:

  • Account > Property > Data stream

Google Analytics is organized in a hierarchy:

Organization (optional)

Analytics account

Analytics property

Data Streams

Analytics account: The account is the gateway to Analytics, and provides the container for your Analytics properties. You can have one or more Analytics accounts (up to a maximum of 100). Each account can contain up to 100 properties.

Analytics property: Properties are the containers for your reports based on the data you collect from your apps and sites. You can create up to 100 properties in an account. Properties can be any combination of Google Analytics 4 properties and Universal Analytics properties.

Data streams (Google Analytics 4 properties): Each Google Analytics 4 property can have up to 50 data streams (any combination of app and web data streams, including a limit of 30 app data streams). A data stream is a flow of data from a customer touchpoint (e.g., app, website) to Analytics.

Read more here: https://support.google.com/analytics/answer/9303323

Which of these definitions describe a data stream as it relates to Google Analytics?

  1. A data stream lives within an account and is the container for the data you collect from your apps and sites
  2. A data stream lives within Explore and, once defined, can be added to any exploration
  3. A data stream lives within Reports and lets you segment and compare your data
  4. A data stream lives within a property and is a source of data from your app or website

Correct Answer:

  • A data stream lives within a property and is a source of data from your app or website

A flow of data from your website or app to Analytics. There are 3 types of data stream: Web (for websites), iOS (for iOS apps), and Android (for Android apps).

Data stream: Lives within a property, and is the source of data from an app or website. The best practice is to use a maximum of 3 data streams per property: 1 single web data stream to measure the web user journey and 1 app data stream each for iOS and Android.

Each Google Analytics 4 property can have up to 50 data streams (any combination of app and web data streams, including a limit of 30 app data streams).

A data stream is a flow of data from a customer touchpoint (e.g., app, website) to Analytics.

When you create a data stream, Analytics generates a snippet of code that you add to your app or site to collect that data. Data is collected from the time you add the code, and that data forms the basis of your reports.

Read more here: https://support.google.com/analytics/answer/9355659

Read more here: https://support.google.com/analytics/answer/9679158

Read more here: https://support.google.com/analytics/answer/9303323

Which of these describes how conversion events from Google Analytics can be used in Google Ads when they are linked together?

  1. Google Ads can use these conversions to generate new keyword ideas
  2. Google Ads can use these conversions to see industry benchmarking data
  3. Google Ads can use these conversions to adjust and optimize your ad copy
  4. Google Ads can use these conversions to optimize your bids for ad placements

Correct Answer:

  • Google Ads can use these conversions to optimize your bids for ad placements

Which of these exploration techniques helps you visualize the steps your users take toward a key task or conversion and see how well they are succeeding or failing at each step?

  1. Free form
  2. Cohort explorations
  3. Segment overlap
  4. Funnel exploration

Correct Answer:

  • Funnel exploration

Funnel exploration lets you visualize the steps your users take toward a key task or conversion. This tool helps you identify sequences of key events and understand how your users navigate these steps. You’ll be able to see where users enter your funnels, as well as where they drop off. For example, how do prospects become shoppers and then become buyers? How do one time buyers become repeat buyers? With this information, you can improve inefficient or abandoned customer journeys.

Read more here: https://support.google.com/analytics/answer/9327974

Which of these features lets you control how long user-level and event-level data is stored by Google Analytics?

  1. Disable data collection
  2. Consent Mode
  3. IP address settings
  4. Data retention period

Correct Answer:

  • Data retention period

The retention period applies to user-level and event-level data associated with cookies, user-identifiers (e.g., User-ID), and advertising identifiers.

Set the amount of time before user-level and event-level data stored by Google Analytics is automatically deleted from Analytics servers.

Note: the setting does not affect reports that rely on aggregated data.

While the retention period and user-activity reset controls cover event and user-level data stored by Google Analytics, certain user-keyed data (such as age, gender, interests) is by default deleted by Google Analytics after six months of inactivity for a given user for a Universal Analytics property or after two months for a Google Analytics 4 property.

You can choose how long Analytics retains data before automatically deleting it.

The maximum amount of time that Analytics will retain Google-signals data is 26 months, regardless of your settings. By default, Google signed-in data expires after 26 months.

Once implemented, Google’s tags will dynamically adapt based on the consent status of your users, only using measurement tools for the specified purposes when consent’s been given by the user.

Read more here: https://support.google.com/analytics/answer/7667196

Which of these platforms can be connected to Analytics so that you can test variants of your web pages with specifically tailored audiences?

  1. Search Console
  2. Modify event
  3. Firebase
  4. Google Optimize

Correct Answer:

  • Google Optimize

Use Google Analytics audiences to target experiments and focus on a group of users who exhibit certain behaviors when interacting with a website

Optimize allows you to test variants of web pages and see how they perform against an objective that you specify. Optimize monitors the results of your experiment and tells you which variant is the leader.

By running experiments in Optimize, you can test new website designs, layouts and content with a subset of your visitors. Instead of relying on instinct and opinion to determine the best page or site design, you can run an experiment that tests alternate designs with real-world users and get results that are simple to read and understand.

Read more here: https://support.google.com/optimize/answer/6197440

Which of these scopes would be set for a custom dimension reporting membership status for a customer rewards program?

  1. Event
  2. Product
  3. Session
  4. User

Correct Answer:

  • User

User scope: Create user-scoped custom dimensions to identify static or slowly changing attributes of your users, such as “spender=true”, “profession=engineer”, or “favorite_team=Real Madrid”.

Read more here: https://support.google.com/analytics/answer/10075209

User or session-scoped custom dimensions will not be filtered even if the hit they were attached to is filtered. Their values will still be applied to all hits in the current session, as well as future sessions if the dimension has user scope.

Read more here: https://support.google.com/analytics/answer/2709828

Which of these sections of Google Analytics Reports provides insights into where users are coming from (e.g., social media) before visiting your website?

  1. Demographics
  2. Engagement
  3. Monetization
  4. Acquisition

Correct Answer:

  • Acquisition

The Acquisition reports provide information about where your traffic originates (e.g., google, baidu, bing), the methods by which users arrive at your site or app (e.g., organic, cpc, email), and the marketing efforts you use to drive traffic (e.g., campaign, creative format, keywords).

Access the Acquisition reports

To access the Acquisition reports, click Reports > Acquisition in the left navigation. If you don’t see the reports, an administrator may have removed them from the navigation.

Read more here: https://support.google.com/analytics/answer/10999979

Which of these structures represents a Google Analytics account’s hierarchy?

  1. Data stream > Account > Property
  2. Property > Account > Data stream
  3. Property > Data stream > Account
  4. Account > Property > Data stream

Correct Answer:

  • Account > Property > Data stream

Google Analytics is organized in a hierarchy:

Organization (optional)

Analytics account

Analytics property

Data Streams

Analytics account: The account is the gateway to Analytics, and provides the container for your Analytics properties. You can have one or more Analytics accounts (up to a maximum of 100). Each account can contain up to 100 properties.

Analytics property: Properties are the containers for your reports based on the data you collect from your apps and sites. You can create up to 100 properties in an account. Properties can be any combination of Google Analytics 4 properties and Universal Analytics properties.

Data streams (Google Analytics 4 properties): Each Google Analytics 4 property can have up to 50 data streams (any combination of app and web data streams, including a limit of 30 app data streams). A data stream is a flow of data from a customer touchpoint (e.g., app, website) to Analytics.

Read more here: https://support.google.com/analytics/answer/9303323

Which of these tasks can be done using audience triggers?

  1. Create new audiences based on predictive metrics
  2. Create new events based on existing event parameters
  3. Create new audiences based on specific events that are triggered
  4. Create new events based on an audience rule being satisfied

Correct Answer:

  • Create new events based on an audience rule being satisfied

Audience triggers let you trigger events when users match the definition of an audience and become members.

You can trigger events, for example, when users reach key milestones like initiating a certain number of sessions or reading a certain number of articles, or crossing conversion thresholds.

Read more here: https://support.google.com/analytics/answer/9934109

Which one of these Analytics features, when enabled, associates event data collected from users on an app or website with the Google accounts of users who are signed in and have explicitly consented to sharing this information.

  1. User-ID
  2. Google Search Console
  3. Google Ads
  4. Google signals

Correct Answer:

  • Google signals

Google signals are session data from sites and apps that Google associates with users who have signed in to their Google accounts, and who have turned on Ads Personalization. This association of data with these signed-in users is used to enable cross-device reporting, cross-device remarketing, and cross-device conversion export to Ads.

Read more here: https://support.google.com/analytics/answer/9445345

Which platform can be connected to Analytics to let you test different versions of web pages with specific audiences?

  1. Firebase
  2. Modify event
  3. Search Console
  4. Google Optimize

Correct Answer:

  • Google Optimize

Use Google Analytics audiences to target experiments and focus on a group of users who exhibit certain behaviors when interacting with a website

Optimize allows you to test variants of web pages and see how they perform against an objective that you specify. Optimize monitors the results of your experiment and tells you which variant is the leader.

By running experiments in Optimize, you can test new website designs, layouts and content with a subset of your visitors. Instead of relying on instinct and opinion to determine the best page or site design, you can run an experiment that tests alternate designs with real-world users and get results that are simple to read and understand.

Read more here: https://support.google.com/optimize/answer/6197440

Which section of Google Analytics contains readymade cards that answer common questions about how your users are interacting with your app or website?

  1. Explore
  2. Admin
  3. Configure
  4. Reports

Correct Answer:

  • Reports

Your Google Analytics property includes predefined reports to help you analyze data from your websites and apps.

Each Analytics property includes Reports snapshot reportRealtime report, and a set of collections and topics. The collections and topics include groupings of the predefined reports that Analytics provides by default.

Read more here: https://support.google.com/analytics/answer/9212670

Which section would you open in your Google Analytics property in order to find advanced techniques that can help you uncover deeper insights about your customers’ engagement?

  1. Advertising
  2. Configure
  3. Reports
  4. Explore

Correct Answer:

  • Explore

Go to Explore to use advanced techniques that go beyond the standard reports to help you uncover deeper insights about your customers’ engagement.

Explorations is a collection of advanced techniques that go beyond standard reports to help you uncover deeper insights about your customers’ behavior. When you want to explore data in more detail, you can use explorations to:

  • quickly perform ad hoc queries
  • easily configure and switch between techniques
  • sort, refactor, and drill down into the data
  • focus on the most relevant data by using filters and segments
  • create segments and audiences
  • share your explorations with other users of the same Google Analytics property
  • export the exploration data for use in other tools

Read more here: https://support.google.com/analytics/answer/7579450

You are in the Explore section of your Google Analytics property and would like to customize metrics and dimensions in a table format. Which exploration technique should you use?

  1. Cohort explorations
  2. Segment overlap
  3. Funnel exploration
  4. Free form

Correct Answer:

  • Free form

In order to customize metrics and dimensions in a table format, you should use free form technique. Delve into your data using the highly customizable and flexible free-form exploration technique. Free-form exploration lets you arrange and order the rows and columns of the table as you like.

Read more here: https://support.google.com/analytics/answer/9327972

You are in your Google Analytics property’s Explore section. What exploration technique should you use in order to customize metrics and dimensions in a table format?

  1. Funnel exploration
  2. Cohort explorations
  3. Segment overlap
  4. Free form

Correct Answer:

  • Free form

In order to customize metrics and dimensions in a table format, you should use free form technique. Delve into your data using the highly customizable and flexible free-form exploration technique. Free-form exploration lets you arrange and order the rows and columns of the table as you like.

Read more here: https://support.google.com/analytics/answer/9327972

You are looking for advanced techniques that go beyond the standard reports to help you uncover deeper insights about your customers’ engagement. Which section would you open in your Google Analytics property?

  1. Advertising
  2. Configure
  3. Reports
  4. Explore

Correct Answer:

  • Explore

Go to Explore to use advanced techniques that go beyond the standard reports to help you uncover deeper insights about your customers’ engagement.

Explorations is a collection of advanced techniques that go beyond standard reports to help you uncover deeper insights about your customers’ behavior. When you want to explore data in more detail, you can use explorations to:

  • quickly perform ad hoc queries
  • easily configure and switch between techniques
  • sort, refactor, and drill down into the data
  • focus on the most relevant data by using filters and segments
  • create segments and audiences
  • share your explorations with other users of the same Google Analytics property
  • export the exploration data for use in other tools

Read more here: https://support.google.com/analytics/answer/7579450

You are setting up Google Analytics and are asked to set up a data stream as part of the process. Which of these describes a data stream?

  1. A data stream lives within Reports and lets you segment and compare your data
  2. A data stream lives within an account and is the container for the data you collect from your apps and sites
  3. A data stream lives within Explore and, once defined, can be added to any exploration
  4. A data stream lives within a property and is a source of data from your app or website

Correct Answer:

  • A data stream lives within a property and is a source of data from your app or website

A flow of data from your website or app to Analytics. There are 3 types of data stream: Web (for websites), iOS (for iOS apps), and Android (for Android apps).

Data stream: Lives within a property, and is the source of data from an app or website. The best practice is to use a maximum of 3 data streams per property: 1 single web data stream to measure the web user journey and 1 app data stream each for iOS and Android.

Each Google Analytics 4 property can have up to 50 data streams (any combination of app and web data streams, including a limit of 30 app data streams).

A data stream is a flow of data from a customer touchpoint (e.g., app, website) to Analytics.

When you create a data stream, Analytics generates a snippet of code that you add to your app or site to collect that data. Data is collected from the time you add the code, and that data forms the basis of your reports.

Read more here: https://support.google.com/analytics/answer/9355659

Read more here: https://support.google.com/analytics/answer/9679158

Read more here: https://support.google.com/analytics/answer/9303323

You are the managing editor of a blog that features several contributing writers. What could you use to report the writer’s name on each article page?

  1. Custom user parameter
  2. Custom table
  3. Custom metric
  4. Custom dimension

Correct Answer:

  • Custom dimension

If you are the managing editor of a blog that features several contributing writers, you can use the custom dimension to report the writer’s name on each article page.

A dimension is an attribute of your data. It describes your data and it’s usually text as opposed to numbers. Dimensions provide attribution information for event-scoped dimensions, including attribution information for the ad platforms you integrate with Google Analytics.

Read more here: https://support.google.com/analytics/answer/9355852

You collect data on your point-of-sale system that could complement the data you are sending to Google Analytics from your website and app. Which of these features allows you to collect and send events directly to Google Analytics servers?

  1. Data import
  2. HTTP request
  3. Modify event
  4. Measurement Protocol

Correct Answer:

  • Measurement Protocol

If you have been collecting data on your point-of-sale system and you send that data to Google Analytics from your website and app. Measurement Protocol allows you to collect and send events directly to Google Analytics servers.

Measurement protocol is a standard set of rules for collecting and sending events directly to Google Analytics servers. Measurement Protocol lets you send data to Analytics from internet-connected devices like a kiosk or point-of-sale system that complement your website or app.

Read more here: https://support.google.com/analytics/answer/9900444

You create a report to show the types of devices users have been coming from over the past 30 days — whether they were on computers or mobile phones, for example. In this report, which of these is a “metric” in Google Analytics?

  1. Where users came from before reaching your site
  2. The device types, desktops and mobile phones
  3. The date range setting for the last 30 days
  4. How many users were on mobile phones

Correct Answer:

  • How many users were on mobile phones

Metrics are quantitative measurements. The metric Sessions is the total number of sessions. The metric Pages/Session is the average number of pages viewed per session.

user metrics are calculated in two basic ways:

As overview totals

where the metric is displayed as a summary statistic for your entire site, such as bounce rate or total pageviews.

In association with one or more reporting dimensions

where the metric value is qualified by selected dimension(s).

Read more here: https://support.google.com/analytics/answer/1033861

You create a report to show the types of devices users have been coming from over the past 30 days — whether they were on desktops or mobile phones, for example. In this report, what is device type?

  1. An event
  2. A user
  3. A metric
  4. A dimension

Correct Answer:

  • A dimension

A dimension is an attribute of your data. It describes your data and it’s usually text as opposed to numbers. An example of a dimension is Event name, which shows the name of an event that someone triggers on your website or application (such as “click”)

Read more here: https://support.google.com/analytics/answer/9355852

You created a new option for your users to sign up for a newsletter on your website. You’d like to mark those new sign-up events as conversions, and create a new audience for those users who signed up. Where in your Google Analytics 4 property can you manage your events, conversions, and audiences?

  1. Advertising
  2. Explore
  3. Admin
  4. Configure

Correct Answer:

  • Configure

You decide to advertise online in a few different places to drive traffic to your website. You’re in your Google Analytics 4 property and are interested in how these various ads work together on the path to conversions. In this case, where can you find the “Conversion paths” report in your Google Analytics 4 property?

  1. Configure
  2. Reports
  3. Explore
  4. Advertising

Correct Answer:

  • Advertising

You generate a report to show how many users are coming from various device types, like computers and mobile phones, over the past 30 days. In this report, which of these is a “metric” in Google Analytics?

  1. The date range setting for the last 30 days
  2. Where users came from before reaching your site
  3. The device types, desktops and mobile phones
  4. How many users were on mobile phones

Correct Answer:

  • How many users were on mobile phones

Metrics are quantitative measurements. The metric Sessions is the total number of sessions. The metric Pages/Session is the average number of pages viewed per session.

user metrics are calculated in two basic ways:

As overview totals

where the metric is displayed as a summary statistic for your entire site, such as bounce rate or total pageviews.

In association with one or more reporting dimensions

where the metric value is qualified by selected dimension(s).

Read more here: https://support.google.com/analytics/answer/1033861

You generate a report to show how many users are coming from various device types, like desktops and mobile phones, over the past 30 days. In this report, what is device type?

  1. An event
  2. A metric
  3. A user
  4. A dimension

Correct Answer:

  • A dimension

A dimension is an attribute of your data. It describes your data and it’s usually text as opposed to numbers. An example of a dimension is Event name, which shows the name of an event that someone triggers on your website or application (such as “click”)

Read more here: https://support.google.com/analytics/answer/9355852

You have Ads Personalization enabled for your property, but want to exclude specific events. What does this mean for the data for those events?

  1. That data will only be used for audiences in Google Ads
  2. That data will only be available in the Advertising section
  3. That data will only be available in the Reports and Explore sections
  4. That data will only be used for measurement purposes

Correct Answer:

  • That data will only be used for measurement purposes

You may use digital advertising to help reach people online and drive conversions on your app and website. When you enable ads personalization in Analytics, for example by activating Google Signals, you gain the ability to use your Analytics audiences to personalize your digital ads, which can improve the performance of your campaigns.

For further control, you can adjust ads personalization for a specific event type or user property in your Google Analytics 4 property. For example, exclude specific events or user properties from being used to personalize ads and only use that data for measurement purposes.

You have a mobile app and want to collect and send data from the app to your Google Analytics 4 property. Which of these should you use?

  1. Google Marketing Platform
  2. Google Ads
  3. Website tag
  4. Firebase SDK

Correct Answer:

  • Firebase SDK

Firebase is Google’s mobile application development platform. It lets you build, improve, and grow your app across many mobile platforms, like Android and iOS.

To connect app data to Analytics, first create a Firebase account if you don’t already have one. Then create a Firebase project within your account.

A Firebase project is a container for your app within the Firebase platform. One Firebase project should contain all versions of a single app: iOS, Android, and web app.

Whether you built your app using Firebase or another platform, the Firebase SDK is how you connect your app to Analytics.

To start collecting basic app-usage data, add the Google Analytics for Firebase (GA4F) SDK to your app (iOS or Android).

Read more here: https://support.google.com/analytics/answer/9353532

You have a website and want to start gathering and reporting insights for it in Google Analytics. What should you set up first?

  1. Firebase SDK
  2. Google Ads
  3. Analytics SDK
  4. Analytics tag

Correct Answer:

  • Analytics tag

The Analytics tag is a snippet of JavaScript that collects and sends data to Analytics from a website.

You can add the Analytics tag directly to the HTML of each page on your site, or indirectly using a tag management system such as Google Tag Manager.

Every time a user visits a webpage, the tracking code will collect anonymous information about how that user interacted with the page.

Read more here: https://support.google.com/analytics/answer/6086097

You have already set up your web data stream and data is flowing into your Google Analytics property from your website. You notice that enhanced measurement is enabled for the web data stream. What happens when this setting is enabled?

  1. Events from your mobile app can be combined with your existing website data
  2. Conversion reporting for the web data stream uses machine learning to distributes credit across channels
  3. Events can be associated with signed-in users to enable cross-device reporting
  4. Additional events are collected from your website without you needing to change your website’s code

Correct Answer:

  • Additional events are collected from your website without you needing to change your website’s code

If you’re creating a web data stream, you’ll see an option called “enhanced measurement.” Keep this on to automatically collect pageviews, scrolling, outbound link clicks, site searches, and other common user events. You can disable or re-enable enhanced measurement at any time.

Enhanced measurement lets you measure interactions with your content by enabling options (events) in the Google Analytics interface. No code changes are required. When you enable these options for a web data stream, your Google Analytics tag starts sending events right away.

Before turning on the enhanced measurement feature, be sure you understand each option and what enhanced data will be collected. You can also turn off specific measurement options in settings.

Read more here: https://support.google.com/analytics/answer/9216061

You have an event on your website that triggers when users watch a video. Which of these is an example event parameter?

  1. How many users viewed a video on your site
  2. How many users opened the page containing a video on your site
  3. The devices users are on when watching a video on your site
  4. Name of a video watched on your site

Correct Answer:

  • Name of a video watched on your site

For embedded videos that have JS API support enabled, the following events are triggered:
video_start when the video starts playing
video_progress when the video progresses past 10%, 25%, 50%, and 75% duration time
video_complete when the video ends
The parameters populate the following dimensions:

Video provider (from video_provider)
Video title (from video_title)
Video URL (from video_url)
Visible (from visible)

Read more here: https://support.google.com/analytics/answer/9216061

You have many events on your website that are very valuable, like when users purchase items or sign up for your newsletter. You would like to mark these events as important and assign a value to these events when they happen. What should you mark these events as in your Google Analytics 4 property?

  1. Goals
  2. Recommended events
  3. Custom events
  4. Conversion events

Correct Answer:

  • Conversion events

Conversions are user activities that contribute to the success of your business. A conversion event signals a user action that you consider important, such as a purchase, game level completion, or website or app scroll activity. Conversions are user activities that contribute to the success of a business. In Google Analytics, measure those activities using conversion events.

Read more here: https://support.google.com/analytics/answer/9355848

You just added a feature to your website allowing users to sign up for a newsletter. Now, you want to mark new sign-up events as conversions and create an audience for people who signed up. What part of your Google Analytics 4 property helps you manage events, conversions, and audiences?

  1. Explore
  2. Advertising
  3. Admin
  4. Configure

Correct Answer:

  • Configure

You manage a blog that has a few contributing authors. What could you use to report the name of the author on each article page?

  1. Custom table
  2. Custom user parameter
  3. Custom metric
  4. Custom dimension

Correct Answer:

  • Custom dimension

If manage a blog that has a few contributing authors, you could use the custom dimension to report the name of the author on each article page.

A dimension is an attribute of your data. It describes your data and it’s usually text as opposed to numbers. Dimensions provide attribution information for event-scoped dimensions, including attribution information for the ad platforms you integrate with Google Analytics.

Read more here: https://support.google.com/analytics/answer/9355852

You manage a company that installs swimming pools. You post a new how-to-video on your website about proper pool maintenance. Google Analytics has a lot of data about user interactions with this video. Which of these choices is a “user property” collected by Google Analytics?

  1. How many users opened the page containing the video on your site
  2. How many users watched the video on your site
  3. Name of the video users can watch on your site
  4. The language preference of users watching the video on your site

Correct Answer:

  • The language preference of users watching the video on your site

You can adjust ads personalization for a specific event type or user property in your Google Analytics 4 property. For example, exclude specific events or user properties from being used to personalize ads and only use that data for measurement purposes.

User properties are attributes that describe groups of your user base, such as their language preferences or geographic locations. You can use user properties to define audiences.

For example, you can set a user property called favorite_food, which you can use to record each user’s favorite food. You can use the data to segment users by their favorite food.

Read more here: https://support.google.com/analytics/answer/9355671

You manage a gardening company and you post a new how-to video on your website for your customers. In Google Analytics you find lots of data about the user interactions with this video. While looking through your data, which of these is a “user property” collected by Google Analytics?

  1. How many users opened the page containing the video on your site
  2. Name of the video users can watch on your site
  3. How many users watched the video on your site
  4. The language preference of users watching the video on your site

Correct Answer:

  • The language preference of users watching the video on your site

You can adjust ads personalization for a specific event type or user property in your Google Analytics 4 property. For example, exclude specific events or user properties from being used to personalize ads and only use that data for measurement purposes.

User properties are attributes that describe groups of your user base, such as their language preferences or geographic locations. You can use user properties to define audiences.

For example, you can set a user property called favorite_food, which you can use to record each user’s favorite food. You can use the data to segment users by their favorite food.

Read more here: https://support.google.com/analytics/answer/9355671

You manage a hardware store and you post a new how-to video on your website so that customers can learn how to properly use the tools that you sell. Google Analytics has a lot of data about user interactions with this video. Which of these is considered a “user property” collected by Google Analytics?

  1. Name of the video users can watch on your site
  2. How many users watched the video on your site
  3. How many users opened the page containing the video on your site
  4. The language preference of users watching the video on your site

Correct Answer:

  • The language preference of users watching the video on your site

You can adjust ads personalization for a specific event type or user property in your Google Analytics 4 property. For example, exclude specific events or user properties from being used to personalize ads and only use that data for measurement purposes.

User properties are attributes that describe groups of your user base, such as their language preferences or geographic locations. You can use user properties to define audiences.

For example, you can set a user property called favorite_food, which you can use to record each user’s favorite food. You can use the data to segment users by their favorite food.

Read more here: https://support.google.com/analytics/answer/9355671

You manage a retail website and customers arrive from many different places, like search engines, ads, and social media. You’re interested in gaining insight to which of these is driving the most new customers and the most conversions. Which dimension shows you where your website users arrived from, such as “organic search” or “referral”?

  1. Google Ads campaign
  2. Event name
  3. Page title
  4. Default channel grouping

Correct Answer:

  • Default channel grouping

Channel Groupings are rule-based groupings of your traffic sources. Throughout Analytics reports, you can see your data organized according to the Default Channel Grouping, a grouping of the most common sources of traffic, like Paid Search and Direct. This allows you to quickly check the performance of each of your traffic channels.

The channels in the Default Channel Grouping meet the needs of most Analytics users, but if you have specific analysis requirements and want to label your traffic in other ways, you can:

·   Create a Custom Channel Grouping (user level).

·   Create a new Channel Grouping (view level).

·   Edit the Default Channel Grouping (view level).

Read more here: https://support.google.com/analytics/answer/9756891

You manage a website and consider certain events as especially valuable — like when users sign up for your newsletter or make a purchase. If you want to designate these events as important and assign them a value, how should you label these events in your Google Analytics 4 property?

  1. Recommended events
  2. Custom events
  3. Goals
  4. Conversion events

Correct Answer:

  • Conversion events

Conversions are user activities that contribute to the success of your business. A conversion event signals a user action that you consider important, such as a purchase, game level completion, or website or app scroll activity. Conversions are user activities that contribute to the success of a business. In Google Analytics, measure those activities using conversion events.

Read more here: https://support.google.com/analytics/answer/9355848

You manage an eCommerce site and are creating new audiences to segment users in ways that are important to your business, like users who’ve made a purchase. Which of these is an example of a predictive audience?

  1. You create an audience of users who added items to their purchase wishlist
  2. You create an audience of users who made a purchase in the last 30 days
  3. You create an audience of users who started checking out but didn’t complete the purchase
  4. You create an audience of users who are likely to purchase in the next seven days

Correct Answer:

  • You create an audience of users who are likely to purchase in the next seven days

Audiences let you segment your users in the ways that are important to your business. You can segment by dimensions, metrics, and events to include practically any subset of users.

A predictive audience is an audience with at least one condition based on a predictive metric. For example, you could build an audience for ‘likely 7-day purchasers’ that includes users who are likely to make a purchase in the next 7 days.

Read more here: https://support.google.com/analytics/answer/9805833

You run a small company that has a website as well as an app for iOS and an app for Android. If your objective is to analyze events and users across all three of these, how should you set up your account?

  1. One property with a web data stream for your website and one property with two app data streams, one for iOS and the other for Android
  2. One property with one web data stream for your website and one app data stream for your app
  3. One property with a web data stream for your website and one property with an app data stream for your app
  4. One property with one web data stream for your website and two app data streams, one for iOS and the other for Android

Correct Answer:

  • One property with one web data stream for your website and two app data streams, one for iOS and the other for Android

When you’re setting up your properties, structure them in alignment with your user bases and business objectives. Because your app is on two different platforms, he needs two data streams — one for Android and one for iOS.

Remember, a property is the container for your reports based on the data you collect from your apps and sites. A data stream lives within a property and is a source of data from your app or website.

A flow of data from your website or app to Analytics. There are 3 types of data stream: Web (for websites), iOS (for iOS apps), and Android (for Android apps).

Read more here: https://support.google.com/analytics/answer/9355659

You sell items online and store data about each item offline. Which feature allows you to upload a CSV file that contains your item data to join with Analytics data?

  1. Measurement Protocol
  2. Modify event
  3. HTTP request
  4. Data import

Correct Answer:

  • Data import

You can upload CSV files that contain external data to an Analytics property. You can export those CSV files from an offline business tool like your CRM or CMS system, or for smaller amounts of data, you can create the files manually in a text editor or spreadsheet. You can import to Analytics using data import.

When you import data, you create a data source. A data source is the combination of the CSV file you want to upload and a mapping of existing Analytics fields to the fields in your CSV. The CSV file has to include the same fields, or subset of fields, as the original. If you want to import different fields for the same data type, you need to delete the existing data source and create a new one.

Read more here: https://support.google.com/analytics/answer/10071301

You want to create new audiences for your eCommerce site by segmenting users according to parameters that make sense for your business, like those who’ve made a purchase. Which of these approaches would provide you with a predictive audience?

  1. You create an audience of users who added items to their purchase wishlist
  2. You create an audience of users who made a purchase in the last 30 days
  3. You create an audience of users who started checking out but didn’t complete the purchase
  4. You create an audience of users who are likely to purchase in the next seven days

Correct Answer:

  • You create an audience of users who are likely to purchase in the next seven days

Audiences let you segment your users in the ways that are important to your business. You can segment by dimensions, metrics, and events to include practically any subset of users.

A predictive audience is an audience with at least one condition based on a predictive metric. For example, you could build an audience for ‘likely 7-day purchasers’ that includes users who are likely to make a purchase in the next 7 days.

Read more here: https://support.google.com/analytics/answer/9805833

You want to find readymade cards that address typical questions about how users are interacting with your app or website. Which section do you go to in order to find this?

  1. Explore
  2. Configure
  3. Admin
  4. Reports

Correct Answer:

  • Reports

Your Google Analytics property includes predefined reports to help you analyze data from your websites and apps.

Each Analytics property includes Reports snapshot reportRealtime report, and a set of collections and topics. The collections and topics include groupings of the predefined reports that Analytics provides by default.

Read more here: https://support.google.com/analytics/answer/9212670

You want to find techniques that go beyond standard reports so that you can uncover deeper insights about customer engagement. Which section of your Google Analytics property contains this?

  1. Reports
  2. Advertising
  3. Configure
  4. Explore

Correct Answer:

  • Explore

Go to Explore to use advanced techniques that go beyond the standard reports to help you uncover deeper insights about your customers’ engagement.

Explorations is a collection of advanced techniques that go beyond standard reports to help you uncover deeper insights about your customers’ behavior. When you want to explore data in more detail, you can use explorations to:

  • quickly perform ad hoc queries
  • easily configure and switch between techniques
  • sort, refactor, and drill down into the data
  • focus on the most relevant data by using filters and segments
  • create segments and audiences
  • share your explorations with other users of the same Google Analytics property
  • export the exploration data for use in other tools

Read more here: https://support.google.com/analytics/answer/7579450

You want to know how various ads you’ve placed work together on the path to conversions. Where in your Google Analytics 4 property can you find the “Conversion paths” report?

  1. Configure
  2. Reports
  3. Explore
  4. Advertising

Correct Answer:

  • Advertising

In Google Analytics, click Advertising on the left.

Go to Attribution > Conversion paths

Read more here: https://support.google.com/analytics/answer/10595568

You want to know what pages new users open most often after opening your home page, so you create a new path exploration in Explore that you plan to share with a co-worker. Who can see this new path exploration, by default?

  1. Anyone in your property can access it in read-only mode.
  2. Only you can see it, but you can share it with the other users of the property for them to make edits.
  3. Anyone in your property can access it and make edits.
  4. Only you can see it, but you can share it with the other users of the property in read-only mode.

Correct Answer:

  • Only you can see it, but you can share it with the other users of the property in read-only mode.

Explorations are private by default. If you’re the creator, only you can view and edit them unless you choose to share.

When you first create an exploration, only you can see it. If you create an exploration that you’d like to share with someone else, choose the share icon in the upper right. Shared explorations can be viewed, but not edited, by anyone who has the Viewer role to the property. You must duplicate or copy a shared exploration in order to edit it.

Read more here: https://support.google.com/analytics/answer/7579450

You want to run queries and combine some of your offline data with Analytics data. To do so, you want to export your Google Analytics data to BigQuery. What Analytics properties are able to export data to BigQuery?

  1. Only Analytics 360 properties in GA4 or Universal Analytics
  2. Only Standard properties in GA4 or Universal Analytics
  3. Standard or Analytics 360 properties using Universal Analytics
  4. Standard or Analytics 360 properties using GA4

Correct Answer:

  • Standard or Analytics 360 properties using GA4

You can export all of your raw events from Google Analytics 4 properties to BigQuery. You can export session and hit data from a Google Analytics 360 account to BigQuery, and then use a SQL-like syntax to query all of your Analytics data.

Standard properties have a daily BigQuery Export limit of 1 million events. If your property consistently exceeds the export limit, the daily BigQuery export will be paused and previous days’ exports will not be reprocessed.

Read more here: https://support.google.com/analytics/answer/3437618

You want to see detailed marketing campaign data by linking a new Google Ads account to your Google Analytics property. Where in your Google Analytics 4 property can you manage product links such as this one with Google Ads?

  1. Advertising
  2. Explore
  3. Configure
  4. Admin

Correct Answer:

  • Admin

Read more here: https://support.google.com/analytics/answer/6132368

You want to see the steps your users take toward a key conversion. Which exploration technique lets you visualize the steps users take toward a key task or conversion and see how well they are succeeding or failing at each step?

  1. Free form
  2. Cohort explorations
  3. Segment overlap
  4. Funnel exploration

Correct Answer:

  • Funnel exploration

Funnel exploration lets you visualize the steps your users take toward a key task or conversion. This tool helps you identify sequences of key events and understand how your users navigate these steps. You’ll be able to see where users enter your funnels, as well as where they drop off. For example, how do prospects become shoppers and then become buyers? How do one time buyers become repeat buyers? With this information, you can improve inefficient or abandoned customer journeys.

Read more here: https://support.google.com/analytics/answer/9327974

You want to start collecting and reporting insights in Google Analytics for your website. What do you need to implement in order to start collecting and sending this data to Google Analytics?

  1. Google Ads
  2. Analytics SDK
  3. Firebase SDK
  4. Analytics tag

Correct Answer:

  • Analytics tag

The Analytics tag is a snippet of JavaScript that collects and sends data to Analytics from a website.

You can add the Analytics tag directly to the HTML of each page on your site, or indirectly using a tag management system such as Google Tag Manager.

Every time a user visits a webpage, the tracking code will collect anonymous information about how that user interacted with the page.

Read more here: https://support.google.com/analytics/answer/6086097

You work for an online baseball card reseller and store data about each of your sales items offline. Which of these features would let you upload a CSV file that contains item data to join with Analytics data?

  1. HTTP request
  2. Measurement Protocol
  3. Modify event
  4. Data import

Correct Answer:

  • Data import

You can upload CSV files that contain external data to an Analytics property. You can export those CSV files from an offline business tool like your CRM or CMS system, or for smaller amounts of data, you can create the files manually in a text editor or spreadsheet. You can import to Analytics using data import.

When you import data, you create a data source. A data source is the combination of the CSV file you want to upload and a mapping of existing Analytics fields to the fields in your CSV. The CSV file has to include the same fields, or subset of fields, as the original. If you want to import different fields for the same data type, you need to delete the existing data source and create a new one.

Read more here: https://support.google.com/analytics/answer/10071301

You work for an online vintage clothing retailer and store data about each of your sales items offline. Which of these features allows you to upload a CSV file containing item data you want to join with Analytics data?

  1. Modify event
  2. Measurement Protocol
  3. HTTP request
  4. Data import

Correct Answer:

  • Data import

You can upload CSV files that contain external data to an Analytics property. You can export those CSV files from an offline business tool like your CRM or CMS system, or for smaller amounts of data, you can create the files manually in a text editor or spreadsheet. You can import to Analytics using data import.

When you import data, you create a data source. A data source is the combination of the CSV file you want to upload and a mapping of existing Analytics fields to the fields in your CSV. The CSV file has to include the same fields, or subset of fields, as the original. If you want to import different fields for the same data type, you need to delete the existing data source and create a new one.

Read more here: https://support.google.com/analytics/answer/10071301

You would like to export your Google Analytics data to BigQuery to run queries and combine some of your offline data with Analytics data. What type of Analytics property can export data to BigQuery?

  1. Only Analytics 360 properties in GA4 or Universal Analytics
  2. Standard or Analytics 360 properties using Universal Analytics
  3. Only Standard properties in GA4 or Universal Analytics
  4. Standard or Analytics 360 properties using GA4

Correct Answer:

  • Standard or Analytics 360 properties using GA4

You can export all of your raw events from Google Analytics 4 properties to BigQuery. You can export session and hit data from a Google Analytics 360 account to BigQuery, and then use a SQL-like syntax to query all of your Analytics data.

Standard properties have a daily BigQuery Export limit of 1 million events. If your property consistently exceeds the export limit, the daily BigQuery export will be paused and previous days’ exports will not be reprocessed.

Read more here: https://support.google.com/analytics/answer/3437618

Your business has a website and an app for both iOS and Android. If you want to analyze events and users together across these three, what would your account setup look like?

  1. One property with a web data stream for your website and one property with two app data streams, one for iOS and the other for Android
  2. One property with a web data stream for your website and one property with an app data stream for your app
  3. One property with one web data stream for your website and one app data stream for your app
  4. One property with one web data stream for your website and two app data streams, one for iOS and the other for Android

Correct Answer:

  • One property with one web data stream for your website and two app data streams, one for iOS and the other for Android

When you’re setting up your properties, structure them in alignment with your user bases and business objectives. Because your app is on two different platforms, he needs two data streams — one for Android and one for iOS.

Remember, a property is a container for your reports based on the data you collect from your apps and sites. A data stream lives within a property and is a source of data from your app or website.

A flow of data from your website or app to Analytics. There are 3 types of data stream: Web (for websites), iOS (for iOS apps), and Android (for Android apps).

Read more here: https://support.google.com/analytics/answer/9355659

Your business has a website and an app, and you would like to analyze user journeys across these two platforms, as well as see how new users are arriving at your website and your app. Which of these should you use for these insights?

  1. Google Optimize
  2. Google Marketing Platform
  3. Universal Analytics properties
  4. Google Analytics 4 properties

Correct Answer:

  • Google Analytics 4 properties

If you would like to analyze user journeys across web and app plateform,  as well as see how new users are arriving at your website and your app, you should use Google Analytics 4 for such insights. Google Analytics 4 properties can be used to measure both website traffic and app usage.

Read more here:https://support.google.com/analytics/answer/10356589

Your goal is to export your Google Analytics data to BigQuery so that you can run queries and combine some of your offline data with Analytics data. Which Analytics properties can export data to BigQuery?

  1. Only Analytics 360 properties in GA4 or Universal Analytics
  2. Only Standard properties in GA4 or Universal Analytics
  3. Standard or Analytics 360 properties using Universal Analytics
  4. Standard or Analytics 360 properties using GA4

Correct Answer:

  • Standard or Analytics 360 properties using GA4

You can export all of your raw events from Google Analytics 4 properties to BigQuery. You can export session and hit data from a Google Analytics 360 account to BigQuery, and then use a SQL-like syntax to query all of your Analytics data.

Standard properties have a daily BigQuery Export limit of 1 million events. If your property consistently exceeds the export limit, the daily BigQuery export will be paused and previous days’ exports will not be reprocessed.

Read more here: https://support.google.com/analytics/answer/3437618

Your team manages a retail website that customers arrive at from a variety of places including social media, ads, and search engines. Which of these dimensions would you look at to determine whether your website traffic was coming from “organic search,” “referral,” or other areas?

  1. Event name
  2. Google Ads campaign
  3. Page title
  4. Default channel grouping

Correct Answer:

  • Default channel grouping

Channel Groupings are rule-based groupings of your traffic sources. Throughout Analytics reports, you can see your data organized according to the Default Channel Grouping, a grouping of the most common sources of traffic, like Paid Search and Direct. This allows you to quickly check the performance of each of your traffic channels.

The channels in the Default Channel Grouping meet the needs of most Analytics users, but if you have specific analysis requirements and want to label your traffic in other ways, you can:

·   Create a Custom Channel Grouping (user level).

·   Create a new Channel Grouping (view level).

·   Edit the Default Channel Grouping (view level).

Read more here: https://support.google.com/analytics/answer/9756891

Your website visitors already trigger the page_view event when they view any page on your site, but you want to define a new event to trigger when visitors land on a specific page, like the homepage. When you navigate to Events in the Google Analytics interface, which option can you choose to define this homepage view event?

  1. Import event
  2. Modify event
  3. Mark event as conversion
  4. Create event

Correct Answer:

  • Create event

Use Create event to trigger a new event based on conditions that you set. Custom events are events that you define. Make sure you only create custom events when no other events work for your use case. Custom events don’t show up in most standard reports so you need to set up custom reports or explorations for meaningful analysis

Read more here: https://support.google.com/analytics/answer/9322688

You’re asked to set up a data stream in accordance with setting up Google Analytics. What is a data stream?

  1. A data stream lives within Reports and lets you segment and compare your data
  2. A data stream lives within Explore and, once defined, can be added to any exploration
  3. A data stream lives within an account and is the container for the data you collect from your apps and sites
  4. A data stream lives within a property and is a source of data from your app or website

Correct Answer:

  • A data stream lives within a property and is a source of data from your app or website

A flow of data from your website or app to Analytics. There are 3 types of data stream: Web (for websites), iOS (for iOS apps), and Android (for Android apps).

Data stream: Lives within a property, and is the source of data from an app or website. The best practice is to use a maximum of 3 data streams per property: 1 single web data stream to measure the web user journey and 1 app data stream each for iOS and Android.

Each Google Analytics 4 property can have up to 50 data streams (any combination of app and web data streams, including a limit of 30 app data streams).

A data stream is a flow of data from a customer touchpoint (e.g., app, website) to Analytics.

When you create a data stream, Analytics generates a snippet of code that you add to your app or site to collect that data. Data is collected from the time you add the code, and that data forms the basis of your reports.

Read more here: https://support.google.com/analytics/answer/9355659

Read more here: https://support.google.com/analytics/answer/9679158

Read more here: https://support.google.com/analytics/answer/9303323

You’re currently using last-click attribution. Which of these reports would let you see how first-click attribution would value channels and campaigns?

  1. Funnel exploration
  2. Conversion paths
  3. Segment overlap
  4. Model comparison

Correct Answer:

  • Model comparison

Model comparison report is used to compare how different attribution models impact the valuation of your marketing channels. So if you are using any attribution and wanted to see how channels and campaigns would be valued under another attribution, you should use this report to find the insight.

Read more here: https://support.google.com/analytics/answer/10596865

You’re setting up your web data stream so that your website is feeding your Google Analytics property with data. While setting up this web data stream, what happens when you leave the enhanced measurement setting enabled?

  1. Events can be associated with signed-in users to enable cross-device reporting
  2. Events from your mobile app can be combined with your existing website data
  3. Conversion reporting for the web data stream uses machine learning to distributes credit across channels
  4. Additional events are collected from your website without you needing to change your website’s code

Correct Answer:

  • Additional events are collected from your website without you needing to change your website’s code

If you’re creating a web data stream, you’ll see an option called “enhanced measurement.” Keep this on to automatically collect pageviews, scrolling, outbound link clicks, site searches, and other common user events. You can disable or re-enable enhanced measurement at any time.

Enhanced measurement lets you measure interactions with your content by enabling options (events) in the Google Analytics interface. No code changes are required. When you enable these options for a web data stream, your Google Analytics tag starts sending events right away.

Before turning on the enhanced measurement feature, be sure you understand each option and what enhanced data will be collected. You can also turn off specific measurement options in settings.

Read more here: https://support.google.com/analytics/answer/9216061

You’re using Google Analytics for your website. In which situation could you use the Engagement overview report?

  1. You’d like insight into your users’ interests they’ve express through their online browsing and purchase activities.
  2. You’re interested in monitoring user activity as it is happening on your site.
  3. You’re interested in seeing where users are coming from before landing on your website.
  4. You’re interested in seeing which pages on your site are getting the most traffic.

Correct Answer:

  • You’re interested in seeing which pages on your site are getting the most traffic.

The Engagement topic lets you measure user engagement by the events and conversion events that users trigger and the web pages and app screens that users visit. The reports can help you see the pages and screens with the most user engagement, as well as understand user behavior through events.

The Engagement overview report summarizes engagement data across the other reports in the Engagement topic. The report can help you get a more holistic view into user engagement across your websites and apps.

The overview card in the report shows engagement metrics with a trendline for each metric. These engagement metrics show you how long users stay on your site or app before leaving.

Read more here: https://support.google.com/analytics/answer/10999789

You’re using last-click attribution, but would like to see how first-click attribution would value channels and campaigns. Which report can you use to find this insight?

  1. Conversion paths
  2. Funnel exploration
  3. Segment overlap
  4. Model comparison

Correct Answer:

  • Model comparison

Model comparison report is used to compare how different attribution models impact the valuation of your marketing channels. So if you are using any attribution and wanted to see how channels and campaigns would be valued under another attribution, you should use this report to find the insight.

Read more here: https://support.google.com/analytics/answer/10596865

You’ve been collecting data on your point-of-sale system that could be used in conjunction with data you send to Google Analytics from your website and app. Which of these features allows you to collect and send events directly to Google Analytics servers?

  1. Data import
  2. Modify event
  3. HTTP request
  4. Measurement Protocol

Correct Answer:

  • Measurement Protocol

If you have been collecting data on your point-of-sale system and you send that data to Google Analytics from your website and app. Measurement Protocol allows you to collect and send events directly to Google Analytics servers.

Measurement protocol is a standard set of rules for collecting and sending events directly to Google Analytics servers. Measurement Protocol lets you send data to Analytics from internet-connected devices like a kiosk or point-of-sale system that complement your website or app.

Read more here: https://support.google.com/analytics/answer/9900444

You’ve created a Google Analytics 4 property for your website and mobile app. As users engage with your website and app, how does Google Analytics measure and report distinct user interactions?

  1. As views
  2. As hits
  3. As sessions
  4. As events

Correct Answer:

  • As events

As users engage with your website and app, Google Analytics measure and report distinct user interactions as events.

Analytics collects and stores user interactions with your website or your app as events. Events provide insight into what’s happening on your website or app, such as page views, button clicks, user actions, or system events.

An event allows you to measure a distinct user interaction on a website or app. For example, loading a page, clicking a link, and completing a purchase are all interactions you can measure with events.

Read more here: https://support.google.com/analytics/answer/9322688

You’ve created a new path exploration in Explore to gain insight into the top pages that new users open after opening your home page. You’re interested in sharing your findings with your colleague. By default, who can see the exploration you just created?

  1. Anyone in your property can access it in read-only mode.
  2. Anyone in your property can access it and make edits.
  3. Only you can see it, but you can share it with the other users of the property for them to make edits.
  4. Only you can see it, but you can share it with the other users of the property in read-only mode.

Correct Answer:

  • Only you can see it, but you can share it with the other users of the property in read-only mode.

Explorations are private by default. If you’re the creator, only you can view and edit them unless you choose to share.

When you first create an exploration, only you can see it. If you create an exploration that you’d like to share with someone else, choose the share icon in the upper right. Shared explorations can be viewed, but not edited, by anyone who has the Viewer role to the property. You must duplicate or copy a shared exploration in order to edit it.

Read more here: https://support.google.com/analytics/answer/7579450

You’ve just set up an option on your website for your users to sign up for a newsletter. You want to count those new sign-up events as conversions and create an audience for users who signed up. Which part of your Google Analytics 4 property lets you manage events, conversions, and audiences?

  1. Explore
  2. Admin
  3. Advertising
  4. Configure

Correct Answer:

  • Configure

You’ve started a new Google Ads account and would like to link it to your Google Analytics property so that you can see detailed marketing campaign data. Where in your Google Analytics 4 property can you manage product links like this one with Google Ads?

  1. Configure
  2. Advertising
  3. Explore
  4. Admin

Correct Answer:

  • Admin

Read more here: https://support.google.com/analytics/answer/6132368

What model represents the hierarchical structure of a Google Analytics account?

  1. Property > Account > View
  2. Account > Property > View
  3. View > Account > Property
  4. Account > View > Property

100% Correct Answer:

  • Account > Property > View

What scope would be set for a Custom Dimension that reports membership status for a customer rewards program?

  1. Hit
  2. User
  3. Product
  4. Session

100% Correct Answer:

  • User

This page was last edited on 3rd February, 2024 at 4:38 PM (UTC).

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