Certification Answers

Getting Started with Influencer Partnerships Certification Answers 2024

Getting Started with Influencer Partnerships – Certification Path

Influencer marketing is rapidly winning the favor of brands who want to tap into the audiences of trusted influencers. It’s the perfect kind of partnership for bolstering a brand’s marketing strategy by creating brand awareness and driving conversions.

If you’re new to influencer marketing, this certification path will help you implement effective influencer strategies that align with company goals. You’ll learn about concrete action plans and best practices, and receive worksheets to get you started with managing a fruitful influencer marketing and partnerships program.

By the end of this certification path, you will be able to: 

  • Define influencers and influencer tiers.
  • Describe the relationship between influencers and company goals.
  • List niche categories and describe how they can target specific audiences.
  • Understand and choose between all of the available content types.
  • Create scopes of work and influencer briefs.
  • Use amplification in your influencer strategy.
  • Build a budget with a template included for your use.
  • Cast and recruit influencers and negotiate talent rates.
  • Conduct product fulfillment and monitor influencer content.
  • Assess the performance of influencer programs.

OPTIONAL: Test Out 

Think you have what it takes to earn your certificate without taking the courses? Pass this exam and you’ll immediately earn your certificate. Not ready yet? No problem! You can skip this assessment and go straight to the first course below.

Section 1: Understanding Influencer Partnerships

Complete each course below to gain an understanding of how to find, recruit, and manage influencer partnerships.

  • Introduction to Influencer Partnerships
  • Influencer Partnership Types and Content Formats
  • Influencer Partnership Strategic Planning
  • Managing and Tracking Influencer Programs
  • Reporting and Measuring Influencer Programs

Section 2: Earn Your Certification

Ready to earn your certificate? In this final exam, you’ll be tested on everything you learned in this certification path.

Getting Started with Influencer Partnerships – Certification Path : Partnerships Experience Academy

Enroll in this free certification to get started with running super-successful influencer marketing campaigns!
https://pxa.impact.com/student/path/1099689-getting-started-with-influencer-partnerships-learning-path-certification

Certification Questions & Certification Answers

A brand which has identified the influencers that work well for it should look into the content retainer payment model. Is this statement true or false?

  1. False
  2. True

Correct Answer :

  • True

A scope of work is a formal document that provides direction to the influencer about how the work should be performed. Is this statement true or false?

  1. True
  2. False

Correct Answer :

  • True

Amplification involves boosting content using paid ads. Is this statement true or false?

  1. True
  2. False

Correct Answer :

  • True

An influencer should have at least 100 000 followers to be considered a useful brand partner. Is this statement true or false?

  1. False
  2. True

Correct Answer :

  • False

Choose the best example of the pay-per-post model.

  1. Brand pays a fee for each app download the influencer drives
  2. Brand pays the influencer for a single post
  3. Brand sends the influencer a custom PR package with gifts
  4. Brand pays a monthly fee to an influencer

Correct Answer :

  • Brand pays the influencer for a single post

Generally speaking, the higher the reach of the influencer, the higher their rate. Is this statement true or false?

  1. True
  2. False

Correct Answer :

  • True

If a brand wants to focus their influencer program on personal storytelling and brand credibility, which KPIs would they use to measure the success of the campaign?

  1. Impressions
  2. Average Order Value
  3. Engagement
  4. Conversation

Correct Answer :

  • Impressions
  • Engagement
  • Conversation

If your company goals are to increase brand awareness, you should be concerned with the following metrics:

  1. Impressions, engagement, and conversation
  2. Clicks, sales, sign-ups, and downloads

Correct Answer :

  • Impressions, engagement, and conversation

If your company goals are to increase consideration and intent, you should be concerned with the following metrics:

  1. Sentiment, Saves, Shares, Pins
  2. Impressions, engagement, and conversation
  3. Clicks, sales, sign-ups, and downloads

Correct Answer :

  • Sentiment, Saves, Shares, Pins

If your company goals are to increase traffic and conversions, you should be concerned with the following metrics:

  1. Clicks, sales, sign-ups, and downloads
  2. Impressions, engagement, and conversation
  3. Sentiment, Saves, Shares, Pins

Correct Answer :

  • Clicks, sales, sign-ups, and downloads

If your goals are tied to reach and branding, you should consider using:

  1. Micro influencers
  2. Megawatt influencers

Correct Answer :

  • Megawatt influencers

In an influencer brief, what is the purpose of a campaign message?

  1. It gives the influencer a starting point and communicates how you want to be represented.
  2. It clarifies a theme or idea you want the influencer to express in their own words.
  3. It provides specific requirements not covered in the other components that need to be adhered to.
  4. It clarifies the deliverables the influencer is contracted to complete.

Correct Answer :

  • It clarifies a theme or idea you want the influencer to express in their own words.

In an influencer brief, what is the purpose of a providing an influencer with examples/inspiration?

  1. It clarifies when influencers must submit drafts, when to expect feedback, when to go live.
  2. It gives the influencer a starting point and communicates how you want to be represented.
  3. It provides them with an idea of how you don’t want to be represented.
  4. It clarifies the deliverables the influencer is contracted to complete.

Correct Answer :

  • It gives the influencer a starting point and communicates how you want to be represented.

In an influencer brief, what is the purpose of a scope of work?

  1. It clarifies the deliverables the influencer is contracted to complete.
  2. It gives the influencer a starting point and communicates how you want to be represented.
  3. It clarifies when influencers must submit drafts, when to expect feedback, when to go live.
  4. It clarifies a theme or idea you want the influencer to express in their own words.

Correct Answer :

  • It clarifies the deliverables the influencer is contracted to complete.

In an influencer brief, what is the purpose of a timeline?

  1. It provides specific requirements not covered in the other components that need to be adhered to.
  2. It clarifies a theme or idea you want the influencer to express in their own words.
  3. It clarifies when influencers must submit drafts, when to expect feedback, when to go live.
  4. It clarifies the deliverables the influencer is contracted to complete.

Correct Answer :

  • It clarifies when influencers must submit drafts, when to expect feedback, when to go live.

In an influencer brief, what is the purpose of a “Do’s and Don’ts” section?

  1. It clarifies the deliverables the influencer is contracted to complete.
  2. It clarifies a theme or idea you want the influencer to express in their own words.
  3. It gives the influencer a starting point and communicates how you want to be represented.
  4. It provides specific requirements not covered in the other components that need to be adhered to.

Correct Answer :

  • It provides specific requirements not covered in the other components that need to be adhered to.

In the affiliate payment model, influencers are paid out on a commission basis rather than in a fixed-fee capacity. Is this statement true or false?

  1. True
  2. False

Correct Answer :

  • True

Influencer tiers refer to the influencer’s…

  1. Partnership size
  2. Gross income
  3. Follower size
  4. Net income

Correct Answer :

  • Follower size

Opt-in influencer platforms, manually searching social media, and reaching out to talent agencies are all viable ways to find and cast influencers. Is this statement true or false?

  1. False
  2. True

Correct Answer :

  • True

Reposting content on social media, using content in email marketing, and amplification are all ways of repurposing content. Is this statement true or false?

  1. True
  2. False

Correct Answer :

  • True

The program engagement rate benchmark refers to:

  1. The dollar amount spent per engagement.
  2. The number of views.
  3. The dollar amount spent per 1,000 impressions.
  4. The percentage of potential customers who interacted with the content.

Correct Answer :

  • The percentage of potential customers who interacted with the content.

The program’s cost per engagement benchmark refers to:

  1. The number of views.
  2. The dollar amount spent per engagement
  3. The dollar amount spent per 1,000 impressions.
  4. The percentage of potential customers who interacted with the content.

Correct Answer :

  • The dollar amount spent per engagement

The program’s cost per mille benchmark refers to:

  1. The percentage of potential customers who interacted with the content.
  2. The dollar amount spent per engagement.
  3. The dollar amount spent per 1,000 impressions.
  4. The number of views.

Correct Answer :

  • The dollar amount spent per 1,000 impressions.

The program’s total impressions benchmark refers to:

  1. The number of views.
  2. The dollar amount spent per engagement.
  3. The dollar amount spent per 1,000 impressions.
  4. The percentage of potential customers who interacted with the content.

Correct Answer :

  • The number of views.

What are the minimum required components required for amplification?

  1. Amplification budget
  2. Call to action (CTA)
  3. Influencer content
  4. Trackable links
  5. Your target audience
  6. Usage rights

Correct Answer :

  • Amplification budget
  • Call to action (CTA)
  • Influencer content

What does click through rate refer to?

  1. The profit generated relative to the total amount of money put in the program.
  2. The percentage of viewers who clicked a link.
  3. The percentage of clicks that result in the desired action.
  4. The gross revenue generated by every dollar of advertising spend.

Correct Answer :

  • The percentage of viewers who clicked a link.

What does conversion rate refer to?

  1. The percentage of clicks that result in the desired action.
  2. The profit generated relative to the total amount of money put in the program.
  3. The gross revenue generated by every dollar of advertising spend.
  4. The percentage of viewers who clicked a link.

Correct Answer :

  • The percentage of clicks that result in the desired action.

What does return on ad spend (ROAS) refer to?

  1. The profit generated relative to the total amount of money put in the program.
  2. The percentage of clicks that result in the desired action.
  3. The percentage of viewers who clicked a link.
  4. The gross revenue generated by every dollar of advertising spend.

Correct Answer :

  • The gross revenue generated by every dollar of advertising spend.

What does return on investment (ROI) refer to?

  1. The percentage of clicks that result in the desired action.
  2. The percentage of viewers who clicked a link.
  3. The profit generated relative to the total amount of money put in the program.
  4. The gross revenue generated by every dollar of advertising spend.

Correct Answer :

  • The profit generated relative to the total amount of money put in the program.

What is the main benefit of the Macro influencer tier?

  1. They offer reach and accessibility
  2. They have mature audiences and extensive reach, great for generating strong impressions and conversions
  3. They guarantee high performance
  4. They ensure engagement and affordability

Correct Answer :

  • They have mature audiences and extensive reach, great for generating strong impressions and conversions

What is the main benefit of the Megawatt influencer tier?

  1. They ensure engagement and are affordable
  2. They offer mass awareness
  3. They guarantee reach and accessibility
  4. They offer inexpensive content generation

Correct Answer :

  • They offer mass awareness

What is the main benefit of the Micro influencer tier?

  1. Impressions scale with resource investment
  2. Reach and accessibility
  3. Engagement and affordability
  4. High performance

Correct Answer :

  • Engagement and affordability

What is the main benefit of the Mid-tier influencer?

  1. They are effective at driving credibility and education around the brand
  2. They offer inexpensive content generation
  3. They guarantee high performance
  4. They ensure engagement and affordability

Correct Answer :

  • They are effective at driving credibility and education around the brand

What is the main benefit of the Nano influencer tier?

  1. Reach and accessibility
  2. High performance
  3. Engagement and affordability
  4. Inexpensive content generation

Correct Answer :

  • Inexpensive content generation

What types of content should you be focusing on if your goal is brand awareness?

  1. Long Form Video Content (YouTube, IGTV), Pinterest
  2. Static Photo Content (Instagram), Short form video (TikTok, Reels), Twitter
  3. Instagram Stories with Swipe Ups, Blog Posts with tracking links, YouTube description box links

Correct Answer :

  • Static Photo Content (Instagram), Short form video (TikTok, Reels), Twitter

What types of content should you be focusing on if your goal is brand traffic and conversion?

  1. Static Photo Content (Instagram), Short form video (TikTok, Reels), Twitter
  2. Instagram Stories with Swipe Ups, Blog Posts with tracking links, YouTube description box links
  3. Long Form Video Content (YouTube, IGTV), Pinterest

Correct Answer :

  • Instagram Stories with Swipe Ups, Blog Posts with tracking links, YouTube description box links

What types of content should you be focusing on if your goal is consideration and intent?

  1. Static Photo Content (Instagram), Short form video (TikTok, Reels), Twitter
  2. Long Form Video Content (YouTube, IGTV), Pinterest
  3. Instagram Stories with Swipe Ups, Blog Posts with tracking links, YouTube description box links

Correct Answer :

  • Long Form Video Content (YouTube, IGTV), Pinterest

When is it best to use the content retainer model?

  1. When engaged in ambassador-ship or long-term partnerships
  2. When engaged in once-off campaigns

Correct Answer :

  • When engaged in ambassador-ship or long-term partnerships

When planning your program, why does the number and type of posts you would utilize vary from platform to platform?

  1. Influencers might prefer one platform over another.
  2. Different platforms have different capabilities.
  3. Posting on certain platforms have differing costs.

Correct Answer :

  • Different platforms have different capabilities.
  • Posting on certain platforms have differing costs.

When referring to influencer grouping factors, “partnership models” refers to:

  1. The various types of content used by influencers to promote brands
  2. The various types of platforms used by influencers to publish content
  3. The way a brand partners with an Influencer
  4. The influencers follower size, typically measured with Instagram

Correct Answer :

  • The way a brand partners with an Influencer

Which is NOT an advantage of using influencers to support your brand?

  1. Increased time spent on finding the correct influencer(s) for your brand
  2. Increased potential top-of-funnel traffic
  3. Increased awareness and trust in your brand

Correct Answer :

  • Increased time spent on finding the correct influencer(s) for your brand

Which of the following are influencer grouping factors?

  1. Partnership models
  2. Social media outlet
  3. Content types
  4. Tiers

Correct Answer :

  • Partnership models
  • Content types
  • Tiers

Which of the following factors would have an effect on the cost of running an influencer program?

  1. Influencer fees
  2. Usage rights
  3. Exclusivity
  4. KPIs

Correct Answer :

  • Influencer fees
  • Usage rights
  • Exclusivity

Which payment models are best to use in a once-off campaign?

  1. Affiliate performance model
  2. Product gifting/seeding
  3. Content retainers (fixed fees)
  4. Pay-per-post

Correct Answer :

  • Product gifting/seeding
  • Pay-per-post

Which payment models are best to use with brand ambassadors (i.e. influencers with whom you work on a long-term basis)?

  1. Pay-per-post
  2. Product gifting/seeding
  3. Content retainers (fixed fees)
  4. Affiliate performance model

Correct Answer :

  • Content retainers (fixed fees)
  • Affiliate performance model

Which statement is true for Macro influencers?

  1. They are typically used for gifting or seeding campaigns
  2. They are digital natives with mature and extensive platform reach
  3. They are great at generating grassroots awareness, engagement and conversation
  4. They provide the highest number of non-cash influencers hired

Correct Answer :

  • They are digital natives with mature and extensive platform reach

Which statement is true for Megawatt influencers?

  1. They have the highest reach
  2. They are typically used for gifting or seeding campaigns
  3. They have the lowest reach
  4. They are effective at driving credibility, engagement, and topic education

Correct Answer :

  • They have the highest reach

Which statement is true for Micro influencers?

  1. They generate strong impressions and conversion
  2. They are the most expensive influencer tier
  3. They are great at generating grassroots awareness, engagement, and conversation
  4. They are digital natives with mature and extensive platform reach

Correct Answer :

  • They are great at generating grassroots awareness, engagement, and conversation

Which statement is true for Mid tier influencers?

  1. They have the highest reach
  2. They are typically used for gifting or seeding campaigns
  3. They are the most expensive influencer tier
  4. They are generally rising creators with category credibility

Correct Answer :

  • They are generally rising creators with category credibility

Which statement is true for Nano influencers?

  1. They are effective at driving credibility, engagement, and topic education
  2. They are typically used for gifting or seeding campaigns
  3. They have the highest reach
  4. They generate strong impressions and conversion

Correct Answer :

  • They are typically used for gifting or seeding campaigns

“Evergreen” content refers to content that can be repurposed and reused at a later time. Is this statement true or false?

  1. False
  2. True

Correct Answer :

  • True

This page was last edited on 3rd February, 2024 at 4:37 PM (UTC).

I hope this helps! Let me know if you have any other questions.

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