Certification Answers

Fundamentals of Marketing Analytics – Semrush Answers 2024

Who is this сourse for?

This course is designed for marketers who are interested in creating data-driven strategies for their company. Analyzing marketing data will allow you to discover what’s working, what isn’t, and how you can adjust strategies accordingly. You’ll also be able to identify the impact that marketing efforts are having on your company so you can plan for the future.

What you’ll learn

Throughout this course, you’ll learn the fundamentals of Google Analytics (GA4), Google Tag Manager and Search Console. You’ll also discover how to use Semrush for competitor insights through Traffic Analytics, measure organic performance with Position Tracking, and evaluate your off-page strategy with Backlink Analytics.

Earn Your Certificate from Semrush Academy

Semrush has been recognized by the search community across the globe, winning several accolades as the best SEO software suite.

Course Structure

Marketing Analytics Fundamentals

In this lesson, we explain the concept of marketing analytics and provide a general overview of Google Analytics 4, Google Search Console, and Google Tag Manager.

Strategy for Marketing Measurement

In this lesson, we explain the importance of measuring your marketing efforts strategically by introducing concepts such as; Awareness stages, AIDA, and the ACED Framework. So that you can effectively measure the success of your digital marketing efforts.

GA4 Set Up and Reporting

In this lesson, we show how to install GA4 on your site, best practices for using GA4 reports to analyze your marketing data and also using the Google Analytics Demo Account.

SEO Dashboard and Google Search Console Integration

In this lesson, we demonstrate how to incorporate more advanced search information from Search Console into GA4, as well as how to use GA4 and Search Console data to improve what you can utilize in Semrush.

Tracking and Analyzing Data from Competitors

In this lesson, we dive into competitor analysis, specifically how you can use Semrush Traffic Analytics to get an edge on the competition.

Measurement: Organic Search Performance

In this lesson, you will discover ways to evaluate the effectiveness of your organic search performance using Semrush Position Tracking.

Measurement: Backlinks

In this final lesson, you will learn how to examine the success of your backlink strategy using Semrush Backlink Analytics and Backlinks Audit.

Fundamentals of Marketing Analytics

https://www.semrush.com/academy/courses/fundamentals-of-marketing-analytics/

Certification Questions & Certification Answers

Google Analytics and was built with mobile sites and apps in mind. It also has many privacy features built in to help protect user data and comply with international regulations.

  1. False
  2. True

Correct Answer :

  • True

Google Search Console data can be accessed within Google Analytics as well as Semrush for enhanced measurement.

  1. False
  2. True

Correct Answer :

  • True

In GA4, you can view custom dimensions within standard reports.

  1. True
  2. False

Correct Answer :

  • True

In which report in Semrush Backlink Audit can you connect GA4 to show how much referral traffic there is per page?

  1. Disavow
  2. Audit
  3. Target pages
  4. Lost and Found

Correct Answer :

  • Target pages

Integrating Google Search Console data with Semrush will allow you to discover additional backlinks in your Backlink Audit.

  1. False
  2. True

Correct Answer :

  • True

Integrating Google Search Console to the Semrush SEO Dashboard allows you to view Queries by number of Clicks, Impressions, CTR and Position.

  1. True
  2. False

Correct Answer :

  • True

Semrush Traffic Analytics data is obtained from any website’s internal analytics.

  1. False
  2. True

Correct Answer :

  • False

The ACED framework gives you the ability to set your measurement strategy to focus on the behaviors of modern website visitors, so you can measure the full funnel of your results.

  1. True
  2. False

Correct Answer :

  • True

The more difficult the keywords you target in organic search, the weaker your off-page SEO performance needs to be.

  1. False
  2. True

Correct Answer :

  • False

What are the main types of links usually evident on websites?

  1. Text and Forms
  2. Images and Frames
  3. Text and Frames
  4. Text and Images

Correct Answer :

  • Text and Images

Where can you use free forms within GA4?

  1. Reports
  2. Explore
  3. Admin
  4. Advertising

Correct Answer :

  • Reports

Which of the following are events in GA4?

  1. All are categorized as events in GA4.
  2. first_visit
  3. scroll
  4. page_view

Correct Answer :

  • All are categorized as events in GA4.

Which of the following best describes Tags?

  1. Tags are pieces of code that measure the performance of your website search performance only.
  2. Tags are pieces of code that are created for Social Media Platform measurement only.
  3. Tags are pieces of code that you can use to monitor competitor websites only.
  4. Tags are pieces of code that online platforms ask you to put on your site to measure performance.

Correct Answer :

  • Tags are pieces of code that online platforms ask you to put on your site to measure performance.

Which of the following can you do within the Admin -Events section of GA4?

  1. All can be done within the Admin-Events section of GA4.
  2. Modify an event.
  3. Create an event.
  4. Mark events as conversions.

Correct Answer :

  • All can be done within the Admin-Events section of GA4.

Which of the following is a Method for installing GA4 on your website?

  1. Entering the website URL in GA4 Real-Time reports.
  2. All are correct methods for installing GA4.
  3. Install the Google Analytics snippet directly through Google Search Console.
  4. Use a plugin that works with your content management system (CMS) to install GA4.

Correct Answer :

  • All are correct methods for installing GA4.

Which of the following scenarios is the best for a website?

  1. Low Toxicity Score, Low Authority Score
  2. Low Toxicity Score, High Authority Score
  3. High Toxicity Score, Low Authority Score
  4. High Toxicity Score, High Authority Score

Correct Answer :

  • Low Toxicity Score, High Authority Score

Which of the following statements is true?

Options 1 :

  1. YouTube Studio and Content Manager CMS both contain Analytics that describe content performance.
  2. CMS stands for Content Management System.
  3. YouTube Studio lets you manage content for a single channel.
  4. All of the above.

Correct Answer :

  • All of the above.

Options 2 :

  1. 18% of GDN inventory is text only
  2. Responsive ads are shown on YouTube and Gmail
  3. 33% of GDN ad placements can serve text ads only
  4. Responsive ads capture user interactions and provide detailed reporting in AdWords

Correct Answer :

  • Responsive ads are shown on YouTube and Gmail

Options 3 :

  1. Buyers cannot move through the buyer’s journey without the help of a seller.
  2. In the past, buyers had more power than sellers, but now sellers have more power than buyers.
  3. In the past, sellers had more power than buyers, but now buyers have more power than sellers.
  4. The internet has made buyers and sellers equal to each other.

Correct Answer :

  • In the past, sellers had more power than buyers, but now buyers have more power than sellers.

Options 4 :

  1. Backlinks that lead to broken pages on your site will not affect the authority of your site in the eyes of search engines.
  2. Obtaining a backlink from any website is good and will help establish the authority of your site in the eyes of search engines.
  3. Obtaining a backlink from a strong source website can bring traffic to your site and will help establish the authority of your site in the eyes of search engines.
  4. Obtaining a vast amount of backlinks from websites unrelated to your industry will help establish the authority of your site in the eyes of search engines.

Correct Answer :

  • Obtaining a backlink from a strong source website can bring traffic to your site and will help establish the authority of your site in the eyes of search engines.

This page was last edited on 7th February, 2024 at 2:37 PM (UTC).

I hope this helps! Let me know if you have any other questions.

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