Certification Answers

Dynamic Creatives Assessment Answers 2024

Certification Questions & Certification Answers

How can advertisers bypass the step of adding the code from the Generate Code screen into their HTML5 creative?

  1. Build in JS code that calls the DoubleClick server
  2. Build their dynamic creative with Google Web Designer
  3. Use a data feed with an advanced creative
  4. Elect to link HTML5 creatives to the data feed

Correct Answer:

  • Build their dynamic creative with Google Web Designer

Which is the correct order for launching a dynamic campaign?

  1. Build creative, gather insights, test and launch, learn and optimize
  2. Define digital brief, build creative, gather insights, test and launch, learn and optimize
  3. Learn and optimize, define digital brief, build creative, test and launch, gather insights
  4. Gather insights, define digital brief, build creative, test and launch, learn and optimize

Correct Answer:

  • Gather insights, define digital brief, build creative, test and launch, learn and optimize

How do DoubleClick impressions capture information about the viewers advertisers wants to reach?

  1. DoubleClick’s advanced algorithm predicts where and when the right customers will be looking
  2. Impressions provide data signals about their viewers and the moment they’re looking
  3. The impressions determine this and update DoubleClick with the result
  4. Advertisers provide the impression ID numbers

Correct Answer:

  • Impressions provide data signals about their viewers and the moment they’re looking

What’s the basic goal of an advertiser’s dynamic creative strategy?

  1. To reconnect with customers who visited the advertiser’s site previously
  2. To reach consumers right when they’re looking and help them along their purchase journey
  3. To reconnect with customers after they’ve had time to process an initial ad contact
  4. To reach as many different kinds of people as possible with the same quality message

Correct Answer:

  • To reach consumers right when they’re looking and help them along their purchase journey

Where does the advertiser’s dynamic creative data feed live?

  1. In the DoubleClick Campaign Manager profile
  2. In the DoubleClick Bid Manager profile
  3. In the DoubleClick Studio profile
  4. In the Google Web Designer profile

Correct Answer:

  • In the DoubleClick Studio profile

What are data insights for DoubleClick advertisers?

  1. Data signals from impressions that tell advertisers about who’s looking
  2. Logs from impressions that help advertisers predict visitor profiles
  3. Educated strategies for crafting effective creatives
  4. Conclusions advertisers consolidate from data that help them know what message to deliver to which customers and when

Correct Answer:

  • Conclusions advertisers consolidate from data that help them know what message to deliver to which customers and when

Where can advertisers define all the different versions of a DoubleClick dynamic creative?

  1. Dynamic creatives can only have one version
  2. On DoubleClick Bid Manager’s Iteration screen
  3. In a DoubleClick Studio data feed spreadsheet
  4. In DoubleClick Campaign Manager’s Versioning screen

Correct Answer:

  • In a DoubleClick Studio data feed spreadsheet

Which DoubleClick products can serve creatives?

  1. Google Analytics 360 Suite and Google Web Designer
  2. DoubleClick Bid Manager and DoubleClick Campaign Manager
  3. DoubleClick Studio and Google Web Designer
  4. They all can

Correct Answer:

  • DoubleClick Bid Manager and DoubleClick Campaign Manager

What’s one way DoubleClick Dynamic Creative saves advertisers’ time?

  1. It helps advertisers skip QA and go straight from creative build to trafficking
  2. It provides a simple interface that lets non-developers make professional-looking creatives
  3. It enables advertisers to build, QA, and traffic unique creatives extremely rapidly
  4. It frees advertisers from having to build, QA, and traffic unique creatives for each audience they want to reach

Correct Answer:

  • It frees advertisers from having to build, QA, and traffic unique creatives for each audience they want to reach

What three types of audiences are available to DoubleClick advertisers to help them reach their audiences with the right message at the right moment?

  1. first-party, third-party, and Google Audience data
  2. first-party, internal, and Google Audience data
  3. first-party, second-party, and third-party data
  4. first-party, second-party, and internal data

Correct Answer:

  • first-party, third-party, and Google Audience data

This page was last edited on 3rd February, 2024 at 4:41 PM (UTC).

I hope this helps! Let me know if you have any other questions.

  • © 2024 Certification Answers - Text is available under the Creative Commons Attribution-ShareAlike 4.0 International (CC BY-SA 4.0).
    Additional terms may apply. By using this site, you agree to the Terms of Use and Privacy Policy.