Certification Answers

Doubleclick Studio Assessment Answers 2024

  • Understanding the DoubleClick Studio workflow
  • Creating and editing rich media creatives
  • Managing dynamic creatives
  • Using DoubleClick Studio to measure and optimize creative performance

The DoubleClick Studio Assessment is a challenging exam, but it is a valuable credential for anyone who wants to work in digital advertising. If you are interested in a career in digital advertising, I encourage you to consider taking the DoubleClick Studio Assessment.

Here are some resources that you may find helpful in preparing for the DoubleClick Studio Assessment:

  • The DoubleClick Studio documentation: This documentation provides in-depth information on all aspects of using DoubleClick Studio.
  • The DoubleClick Studio training courses: These courses provide step-by-step instructions on how to use DoubleClick Studio to create and manage rich media and dynamic creatives.
  • The DoubleClick Studio community forum: This forum is a great resource for asking questions and getting help from other DoubleClick Studio users.

Certification Questions & Certification Answers

What action ensures that the dynamic feed can be imported into Studio’s dynamic profile?

  1. The dynamic profile’s rules have been set to show the right content from the feed’s header rows.
  2. The correct data types have been set in Studio.
  3. The data in the Content Source Preview is assigned to DoubleClick.
  4. The Google Sheet (dynamic feed) is shared with the required Studio email addresses.

Correct Answer:

  • The correct data types have been set in Studio.

In Google Web Designer, which UI panel is used to bind the elements in a creative shell with the data from the dynamic feed?

  1. The Components panel
  2. The Properties panel
  3. The Library panel
  4. The Dynamic panel

Correct Answer:

  • The Dynamic panel

Roland helps build some of his team’s creative. He also advises on technical requirements for the creative. What role does he play on his team?

  1. Brand specialist
  2. Production specialist
  3. Media specialist
  4. Creative specialist

100% Correct Answer:

  • Production specialist

Which column(s) assigned to the dynamic profile allow dynamic content to change on specific dates?

  1. Start date and End date
  2. Placement
  3. Target ID
  4. Image URL

100% Correct Answer:

  • Start date and End date

What’s the quickest way to preview, save, and share a dynamic ad containing dozens of iterations with others, using DoubleClick Studio?

  1. Save images in preview as a PDF
  2. Save images in preview
  3. With a tearsheet
  4. Take, save, and share screenshots

100% Correct Answer:

  • With a tearsheet

A retail advertiser wants to reach users who have visited their store locator page. What type of targeting will deliver the right creative to this audience?

  1. Third-party audience targeting
  2. AdWords API targeting
  3. Geographic targeting
  4. first-party audience retargeting

100% Correct Answer:

  • first-party audience retargeting

After publishing an ad in Google Web Designer, how can the graphics files be accessed in DoubleClick Studio?

  1. The files must be manually uploaded into the asset library.
  2. The creative’s files are automatically shared in the asset library.
  3. The files are accessed through a third-party file manager.
  4. The files are initially accessible in DoubleClick Campaign Manager.

100% Correct Answer:

  • The creative’s files are automatically shared in the asset library.

A dynamic ad plays a video when it’s clicked. What tool on the creative preview can be used to verify this action occurs?

  1. Creatives by status
  2. Rejection notes
  3. Event log
  4. Preview settings

100% Correct Answer:

  • Event log

Eduardo is building a new HTML5 creative in Google Web Designer. How can he ensure that it will work with Studio?

  1. He sets the new file’s environment to DoubleClick.
  2. He includes the DoubleClick component in the creative.
  3. He sets the ID in the Properties panel to “DCLK”.
  4. He adds the Studio files to the file’s library in Google Web Designer.

100% Correct Answer:

  • He sets the new file’s environment to DoubleClick.

Which audience lists work for data pass dynamic targeting using DoubleClick Studio and Bid Manager?

  1. Third-party audience lists
  2. Third-party demographic segments
  3. first-party audience lists
  4. Google in-market audience segments

100% Correct Answer:

  • Google in-market audience segments

KidApparel’s dynamic ads have hundreds of iterations that change based on the products their customers viewed on their site. What can the team developing their feed do to help them interpret the performance data for each ad?

  1. Create meaningful reporting labels
  2. Work with their product team to create better product names
  3. Work with a third party to interpret their data
  4. Build a spreadsheet to cross-reference their product IDs with their product names

100% Correct Answer:

  • Create meaningful reporting labels

Which tool is used to populate data into a dynamic feed template?

  1. DoubleClick Digital Marketing
  2. DoubleClick Campaign Manager
  3. Google Web Designer
  4. Google Sheets

100% Correct Answer:

  • Google Sheets

How can a travel advertiser capture flights that users search for using floodlight tags, in order to deliver a tailored message in the future?

  1. Use a third-party tool, as this data cannot be captured through floodlight natively
  2. Use the global site tag, which automatically tracks this information
  3. It’s not possible, as floodlight tags can only capture product data
  4. Use custom variables, also known as u-variables

100% Correct Answer:

  • Use custom variables, also known as u-variables

An analytics team wants to measure the amount of time between an ad expansion and a call-to-action click. Which tracker can they apply in Studio to get this data?

  1. Looper
  2. Counter
  3. floodlight tag
  4. Timer

100% Correct Answer:

  • Timer

Which issue is prohibited by DoubleClick Studio, and will cause an HTML5 creative to fail QA?

  1. The creative’s exit URL goes to the wrong page on your website.
  2. The creative was not built in Google Web Designer.
  3. The total (zipped) file size of the creative is 250 KB.
  4. A creative animation that loops indefinitely.

100% Correct Answer:

  • A creative animation that loops indefinitely.

What kind of data would be used to target ads to people who have recently searched for information about soccer matches?

  1. Dynamic targeting keys
  2. DCM IDs
  3. User profile data
  4. first- or third-party data segments

100% Correct Answer:

  • first- or third-party data segments

Which reporting dimension represents the dynamic feed’s reporting label in a floodlight report?

  1. Dynamic Element
  2. Dynamic Element Value ID
  3. Dynamic Element Value
  4. Unique ID

100% Correct Answer:

  • Dynamic Element Value

Amanda is preparing a tearsheet of her dynamic ad to send for review. Several reviewers are outside of her agency and do not have access to the DoubleClick Studio account. What share setting should Amanda choose?

  1. Public
  2. Review
  3. Comment only
  4. Private

100% Correct Answer:

  • Public

How can you check that the geo-targeting feed names are formatted correctly?

  1. Use the formatting from the Canonical Name column in the AdWords API
  2. Include a row for the feed’s default creative customized to a specific geo-location
  3. Use the Conditional Formatting options in the Format dropdown in Google Sheets
  4. Use the formatting in the Placement column in the AdWords API

100% Correct Answer:

  • Use the formatting from the Canonical Name column in the AdWords API

What is a digital brief?

  1. A multi-device strategy, focusing on how mobile web and mobile app can be integrated into each dynamic creative
  2. An article that indicates the number of dynamic creative iterations based on the negotiated terms and conditions
  3. A document that covers a media plan, with the campaign goals and method to execute
  4. A sample of sketches of creative designs and logos, covering multiple ad formats

100% Correct Answer:

  • A document that covers a media plan, with the campaign goals and method to execute

Which tool enables the development, QA, and publishing of rich media and dynamic creatives?

  1. DoubleClick Campaign Manager
  2. Google Web Designer
  3. DoubleClick Studio
  4. Google Tag Manager

100% Correct Answer:

  • DoubleClick Studio

This page was last edited on 3rd February, 2024 at 4:51 PM (UTC).

I hope this helps! Let me know if you have any other questions.

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