DoubleClick Campaign Manager Basics Assessment Answers 2023

Tom is setting up Campaign Manager for a new client, Surf-N-Board. Their business is divided into two businesses: West coast and East coast but conversions are on the same website. How should Tom configure their account?

1. Create campaigns within two separate advertisers for Surf-N-Board East and Surf-N-Board West
2. Create all campaigns within a parent Surf-N-Board advertiser
3. Create a parent advertiser for Surf-N-Board with two child advertisers for Surf-N-Board West and Surf-N-Board East
4. Create two separate accounts for Surf-N-Board East and Surf-N-Board West

100% Correct Answer:

• Create a parent advertiser for Surf-N-Board with two child advertisers for Surf-N-Board West and Surf-N-Board East

Why do advertisers choose to use ad servers?

1. All of the above
2. Centralized management
3. Standardized reporting
4. Targeting and optimization

100% Correct Answer:

• All of the above

Wrong Answers:
X Standardized reporting
X Targeting and optimization

Which report shows conversion-specific information about your campaign?

1. floodlight report
2. Reach Basic report
3. Standard Dynamic report
4. Reach True View report

100% Correct Answer

• floodlight report

Which of the following groups of statements about placements, ads, and creatives are true?

1. Placements determine what will show to your audience. Ads hold your ad slot on the publisher’s site. Creatives can only be one specific size.
2. The placement enables various targeting options. There can be only one creative per campaign. The two types of ads are mobile and desktop ads.
3. Within the placement, you determine when your creatives will be shown. The creative hosts the image. The ad can be selected from pre-set templates.
4. Creatives are visible to potential customers. Placements hold the ad slot on a publisher’s site. Ads connect the creative with the intended placement.

100% Correct Answer:

• Creatives are visible to potential customers. Placements hold the ad slot on a publisher’s site. Ads connect the creative with the intended placement.

Wrong Answers:
X The placement enables various targeting options. There can be only one creative per campaign. The two types of ads are mobile and desktop ads.
X Placements determine what will show to your audience. Ads hold your ad slot on the publisher’s site. Creatives can only be one specific size.
X Within the placement, you determine when your creatives will be shown. The creative hosts the image. The ad can be selected from pre-set templates.

Tom just finished creating both the ad and the placement, and has uploaded the creatives for his campaign. What does Tom need to do next?

1. Assign campaign
2. Download placement tags
3. Create ads
4. Select advertiser

100% Correct Answer

• Download placement tags

How does Campaign Manager track conversion activities on an advertiser’s site?

1. Ad tags
2. 1×1 impression trackers
3. floodlight tags
4. Remarketing tags

100% Correct Answer:

• floodlight tags

Shauna is considering using Campaign Manager for her company’s digital marketing efforts. She wants to gain insights to improve their advertising strategy. Which benefit best matches her need?

1. Campaign Manager lets you manage all of your campaigns in one place
2. Campaign Manager allows you to reach millions of publisher sites
3. Campaign Manager enables sophisticated targeting to reach specific customers
4. Campaign Manager’s reporting and optimization abilities allow you to track and improve campaign performance

100% Correct Answer

• Campaign Manager’s reporting and optimization abilities allow you to track and improve campaign performance

Wrong Answers:
X Campaign Manager allows you to reach millions of publisher sites
X Campaign Manager lets you manage all of your campaigns in one place
X Campaign Manager enables sophisticated targeting to reach specific customers

How does Campaign Manager benefit traffickers?

1. Traffickers manually send ads to publishers
2. Traffickers place ads on a small number of publisher sites
3. Traffickers manage creative assets in one centralized system
4. Traffickers get separate performance reports from each website

100% Correct Answer

• Traffickers manage creative assets in one centralized system

Which system integrates with Campaign Manager?

1. Bid Manager
2. Google Play
3. All of the above
4. DoubleClick Studio

100% Correct Answer

• All of the above

How is a display ad served through an ad server?

1. An ad tag calls the ad server when a site wants to show one of the ads
2. An ad trafficker manually selects the best match for the ad on a website
3. An ad trafficker uploads search banners to the ad server
4. Targeting criteria gets assigned to the ad tag

100% Correct Answer

• An ad tag calls the ad server when a site wants to show one of the ads

How are default ads created?

1. Automatically, as soon as the creative batch uploader matches the .gif or .jpg with the HTML5 creative at any level
2. Automatically, as soon as a trafficker adds a creative to the advertiser
3. Automatically, as soon as a trafficker adds an image creative at the campaign level
4. Manually, as soon as a trafficker matches the .gif or .jpg with the HTML5 creative at the campaign level

100% Correct Answer:

• Automatically, as soon as a trafficker adds an image creative at the campaign level

Wrong Answers:
X Automatically, as soon as a trafficker adds a creative to the advertiser
X Automatically, as soon as the creative batch uploader matches the .gif or .jpg with the HTML5 creative at any level

Laura is planning a campaign for KidApparel to re-engage customers who added items to their shopping cart, but have not yet checked out. Which type of targeting would allow her to do this?

1. Audience list
2. Geography
3. Custom variable
4. Unique counter

100% Correct Answer

• Audience list

What does a placement specify?

1. The look and feel of the advertisement
2. The creative type
3. The dimensions and run dates of the ad slot
4. The click-through URL

100% Correct Answer

• The dimensions and run dates of the ad slot

Sports Gear has an upcoming campaign that is targeted to Brazil. What should the trafficker do to see how many conversions occurred from users in Brazil?

1. Create a Cross-Dimension Reach report to view the overlap metrics
2. Visit the “floodlight Activities” page and check out the number of floodlight impressions in the last 24 hours
3. Create a Standard or floodlight report with location dimensions and floodlight conversion metrics
4. View location data under the “Verification” tab

100% Correct Answer:

• Create a Standard or floodlight report with location dimensions and floodlight conversion metrics

Wrong Answers:
X Visit the “floodlight Activities” page and check out the number of floodlight impressions in the last 24 hours
X View location data under the “Verification” tab
X Create a Cross-Dimension Reach report to view the overlap metrics

You just launched a campaign last week and want to check on performance stats. What metric should you look for in Insights?

1. Click rate by time of day
2. Optimization
3. Unique users reached
4. Impression reach

Correct Answer:

• Click rate by time of day

How does a Unique floodlight Counter tag count conversion activities?

1. A user is only counted once per lookback window
2. A user is only counted once per day
3. A user is only counted once per 48 hours
4. A user is only counted once per session

100% Correct Answer

• A user is only counted once per day

What metric does a Reach report provide?

1. Clicks
2. Total impressions served by your campaign over time
3. Conversion rate
4. Number of unique users your campaigns reached over a period of time

100% Correct Answer:

• Number of unique users your campaigns reached over a period of time

Wrong Answers:
X Total impressions served by your campaign over time
X Conversion rate
X Clicks

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