DoubleClick Billing Basics Assessment Answers 2023

Tara is your agency’s Campaign Manager specialist. You reach out to her to figure out why there are additional cost-per-thousand-impressions (CPM) fees on this month’s invoice. What did Tara do to incur this increase in fees?

1. She launched a new rich media campaign
2. She set up click trackers
3. She enabled day and time targeting
4. She increased media spend, which moved her to a higher rate tier

100% Correct Answer

• She launched a new rich media campaign

Your agency has set up a purchase order (PO) number at the billing profile level in Bid Manager. In which section of the invoice can you see the PO number?

1. As an invoice split level
2. Directly below the Order Details
3. In the upper top corner of the invoice
4. As a payment coupon

100% Correct Answer

• Directly below the Order Details

While examining your invoice, you notice a charge that is incorrect. At what point should you contact your Account Manager?

1. After paying the invoice
2. On the last day of the sixty-day billing cycle
3. After the third day of the month, but prior to the twenty-fifth
4. Prior to paying the invoice

100% Correct Answer

• Prior to paying the invoice

Which DoubleClick platform is billed on total media costs and includes a platform fee, data fees, and any third-party fees?

1. AdWords
2. Campaign Manager
3. Bid Manager
4. Search

100% Correct Answer

• Bid Manager

Alex is in charge of DoubleClick billing for his agency. He’d like to separate charges on his Bid Manager invoice so he can clearly see the costs of media fees and platform fees. How can he accomplish this?

1. Assign an Itemization level as “Separate media and platform” fees
2. Make adjustments based on the sixty-day rolling invoice cycle
3. fill out the “Billing invoice code” field
4. Add the information to the “Invoice detail level” field

100% Correct Answer

• Assign an Itemization level as “Separate media and platform” fees

Along with rates, which billing configuration is set based on contract?

1. Email address
2. Invoice level
3. Currency
4. Purchase order (PO) number

100% Correct Answer

• Currency

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