Certification Answers

Digital Marketing for SMBs Certification Exam Answers 2024

What will you be tested on?

Lesson 1
Intro

Lesson 2
Digital Marketing
How digital marketing works and why it’s important for your business.

Lesson 3
Websites
What you need to know about your website, and it’s role in the success of your business.

Lesson 4
Email Marketing
How you can use email marketing to promote your products or services and bring more potential customers to your website.

Lesson 5
Search Engine Optimization
How to get your site to show up higher in Google search results with SEO – one of the most important aspects of digital marketing.

Lesson 6
Search Engine Marketing
How to use PPC advertising – an incredibly effective digital marketing practice that can help grow your business.

Lesson 7
Retargeting
How the specific type of paid advertisement can bring customers back to your website.

Lesson 8
Display Advertising
How you can use display advertising to build brand awareness and drive more business.

Lesson 9
Social Media Marketing
What you need to know to run ads on social media platforms.

Lesson 10
Competitive Analysis
How to up your digital marketing game through competitive analysis and analyze the best moves of your competitors.

Lesson 11
Finding the right mix for you
How to find the right digital marketing mix for your business.

Semrush for Digital Marketing for SMBs Certification – Semrush Academy
Take this free exam to earn your Semrush for Digital Marketing for SMBs certification.
https://www.semrush.com/academy/exams/digital-marketing-for-smbs-exam

Certification Questions & Certification Answers

Analyzing the digital marketing strategies of businesses you don’t compete with is a waste of time.True or false?

  1. True
  2. False

Correct Answer:

  • False

How do you measure conversions on your site in Google Analytics?

  1. Page views
  2. Goals and events
  3. Bounce rate

Correct Answer:

  • Goals and events

How do you track the success of social media ads?

  1. Google Search Console
  2. Analytics on each social platform
  3. Google Analytics

Correct Answer:

  • Analytics on each social platform

If SEO is done correctly, you will see results in less than a month. True or false?

  1. True
  2. False

Correct Answer:

  • False

If you want to show up as a search result for a particular search phrase in Google, you need:

  1. Schema markup on every page of your website
  2. A page on your site about that concept
  3. A certain keyword density on the page

Correct Answer:

  • A page on your site about that concept

More links pointing to your site means more visibility for your business. True or false?

  1. False
  2. True

Correct Answer:

  • True

Retargeting allows you to show ads to people who have never been to your website.

  1. False
  2. True

Correct Answer:

  • False

The quality of the text in your ad copy is the key factor for assigning a quality score in Google Ads. True or false?

  1. False
  2. True

Correct Answer:

  • False

When you group email recipients based on common factors such as demographics, age, or purchase history, it’s called:

  1. Segmenting your list
  2. Schema markup on every page of your website
  3. A certain keyword density on the page

Correct Answer:

  • Segmenting your list

When you run Google Ads, you pay:

  1. For every 1,000 times your ad is displayed
  2. Every time your ad shows in search results
  3. Every time a user clicks your ad

Correct Answer:

  • Every time a user clicks your ad

Where should the link in your email point to on your site?

  1. Makes no difference
  2. Homepage
  3. Landing page

Correct Answer:

  • Landing page

Which widget in the Semrush Organic Research tool is the easiest way to see what content performs better in organic search?

  1. SERP Features
  2. Top pages
  3. Top organic keywords

Correct Answer:

  • Top pages

Why is it easier to measure the results of digital marketing?

  1. Because you can see your ads in Google search results.
  2. There’s an abundance of performance data available.
  3. It works better than traditional marketing.

Correct Answer:

  • There’s an abundance of performance data available.

You cannot do digital marketing effectively with a limited budget.

  1. False
  2. True

Correct Answer:

  • False

Your display ad should link to your home page because it builds your brand relevance

  1. False
  2. True

Correct Answer:

  • False

This page was last edited on 3rd February, 2024 at 4:39 PM (UTC).

I hope this helps! Let me know if you have any other questions.

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