Lesson 1. Intro to Competitive Analysis
You will find out what competitor research is, why it’s worth conducting, and how it can benefit your brand. You’ll then learn about the various applications of competitive analysis and get a brief overview of the SEMrush Competitive Research toolkit.
Lesson 2. Competitive Landscape and Market Trends
Navah will teach you how to find your most relevant and direct competitors, assess their strengths and vulnerabilities, how to build a plan based on their marketing choices, and how to understand your place in the market.
Lesson 3. Benchmarking
You will learn how to establish benchmarks for your brand based on your known and unknown competitors and how to interpret them – this will help you determine your brand’s success, failures, and plateau moments. You will also find out how to do bulk analysis as well as one-on-one competitor reviews.
Lesson 4. Analyzing Competitor Web Traffic and Online Strategies
You’ll find out how to define your competitors’ top-performing pages and how to borrow their best practices from their lessons learned. You’ll then learn how to audit their audiences and how to find the best channels to reach them.
Lesson 5. Auditing Competitor Strategies and Execution
You will get a high-level overview of the assessment of your competitors’ strategies and performance across organic search, paid search, social media, and PR.
Lesson 6. Who’s Competing With You?
You will learn how to determine your most direct competitors based on how closely aligned they are with your core brand, offerings, and messaging channels, as well as understand who’s competing with you in what channel.
Lesson 7. Reporting
Navah will show you how to use the SEMrush Competitive Research toolkit in your pitch decks, presentations, and reports, as well as how to manage your projects and auto-generated reports effectively.
Competitor Analysis Course with Navah Hopkins – SEMrush Academy
Competitor Analysis Exam – SEMrush Academy
Free online digital marketing courses | SEMrush Academy
Certification Questions & Certification Answers
This page was last edited on 3rd February, 2024 at 4:40 PM (UTC).
I hope this helps! Let me know if you have any other questions.