Charles is determined to reshape their business, KindMind, into a user-focused organization. Which of the following is a key characteristic of a user-focused organization?

1. Investing heavily in developer resources
2. Creating a continuous cycle of listening to users, testing and iterating
3. Having each team measure different key performance indicators (KPIs)
4. Having the marketer take sole responsibility of making user-centric design

Correct Answer:

• Creating a continuous cycle of listening to users, testing and iterating