Certification Answers

Certification in Programmatic: Audience Deals Answers 2024

Certification in Programmatic: Audience Deals

https://academy.mercadoads.com/student/path/896551-certification-in-brand-building

Certification Questions & Certification Answers

Can brands and agencies inquire about available inventory when planning their Audience Deals campaigns?

  1. One segment, such as lifestyle or brand interest.
  2. wo segments, combining the previous ones or others.
  3. Three segments, combining Mercado Libre’s audiences with third-party data.
  4. As many segments as they want, but being careful not to micro-segment.

Correct Answer :

  • As many segments as they want, but being careful not to micro-segment.

How many parameters or segments should an advertiser choose to create a customized audience for their Audience Deals campaign?

  1. One segment, such as lifestyle or brand interest.
  2. wo segments, combining the previous ones or others.
  3. Three segments, combining Mercado Libre’s audiences with third-party data.
  4. As many segments as they want, but being careful not to micro-segment.

Correct Answer :

  • As many segments as they want, but being careful not to micro-segment.

In advertising, direct buying is the only way to reach the right audience. True or false?

  1. True: Direct buying uses cookie technology and third-party data to reach users interested in the ads.
  2. True: Direct buying eliminates manual processes and negotiations typical of advertising for a more efficient process.
  3. False: Programmatic buying allows advertisers to combine technology and audience data to reach the right users.
  4. False: Direct buying does not allow segmentation.

Correct Answer :

  • False: Programmatic buying allows advertisers to combine technology and audience data to reach the right users.

Is it advisable to micro-segment audiences?

  1. It is highly recommended. You have to aim at conquering “niches” as long as it is commercially convenient.
  2. It is not recommended. You must strike a balance between the power of segmentation and being careful not to significantly reduce the potential reach of the campaign.
  3. It makes no difference. When investing in advertising media, sales opportunities exist regardless of how much audiences are segmented.
  4. All are incorrect.

Correct Answer :

  • It is not recommended. You must strike a balance between the power of segmentation and being careful not to significantly reduce the potential reach of the campaign.

Through which platform can a brand or agency manage its programmatic campaigns?

  1. An SSP/Exchange.
  2. A DSP.
  3. A DMP.
  4. None is correct.

Correct Answer :

  • A DSP.

What do we call “Pick and Build”?

  1. It is Audience Deals’ unique and native software that allows brands and agencies to define and create customized audiences.
  2. None of the above.
  3. It is the customized advice offered by Audience Deals consultants in order to identify and create customized audiences according to the needs of each brand.

Correct Answer :

  • It is the customized advice offered by Audience Deals consultants in order to identify and create customized audiences according to the needs of each brand.

What does brand safety mean in programmatic advertising?

  1. It is the agencies’ action seeking that the clicks and impressions of their ads come from real users and not from bots.
  2. It means that the ads appear on safe sites that will not damage your reputation or pose a danger to your image.
  3. It means that brands and agencies better understand how their advertising investment is distributed in order to make better decisions.
  4. All are correct.

Correct Answer :

  • It means that the ads appear on safe sites that will not damage your reputation or pose a danger to your image.

What is Audience Deals?

  1. It is Mercado Libre’s programmatic solution that allows brands and agencies to reach users within the platform.
  2. It is Mercado Libre’s advertising solution that allows brands and agencies to access key information about the platform’s audiences and users.
  3. It is Mercado Libre’s advertising solution that allows brands, agencies, and professional sellers to access exclusive formats on the platform.
  4. It is Mercado Ads’s programmatic solution that allows segmenting Mercado Libre’s audiences with a purchase mindset and impacting them outside the platform.

Correct Answer :

  • It is Mercado Ads’s programmatic solution that allows segmenting Mercado Libre’s audiences with a purchase mindset and impacting them outside the platform.

What is a DMP?

  1. It is a platform that allows advertisers and agencies to automate the purchase of ads, assesses their individual features, and makes an offer.
  2. It is a platform that stores and manages all kinds of data and transforms it into useful information to segment advertising campaigns.
  3. It is a platform that allows publishers to automatically sell ad impressions, maximizing the prices they can charge for them.

Correct Answer :

  • It is a platform that stores and manages all kinds of data and transforms it into useful information to segment advertising campaigns.

What is “automated buying” in programmatic advertising?

  1. It is the advertisers’ possibility of accessing a limited inventory (advertising spaces) without having to buy it manually.
  2. It is the ability of websites to sell their digital inventories without the need for intermediaries.
  3. It is the ability to sell and buy digital inventory (advertising space) through technology.

Correct Answer :

  • It is the ability to sell and buy digital inventory (advertising space) through technology.

What kind of data does Audience Deals use to create more effective campaigns?

  1. Mercado Libre’s first-party data, that is, information that Mercado Libre collects directly from its audience or customers.
  2. Second-party data, that is, first-hand data that Mercado Libre obtains from other publishers.
  3. Third-party data, that is, data obtained from multiple external sources.
  4. A combination of second-party data and third party-data.

Correct Answer :

  • Mercado Libre’s first-party data, that is, information that Mercado Libre collects directly from its audience or customers.

What sets Audience Deals apart from other programmatic solutions? Select 2 Correct Responses

  1. It allows you to reach qualified audiences, that is, audiences with the right mindset.
  2. It allows you to run programmatic campaigns inside Mercado Libre.
  3. It allows you to reach users who have browsed Mercado Libre’s categories and official stores.

Correct Answer :

  • It allows you to reach qualified audiences, that is, audiences with the right mindset.
  • It allows you to reach users who have browsed Mercado Libre’s categories and official stores.

What type of platform should a brand or agency hire to run its Audience Deals campaign?

  1. A DMP (Data Management Platform).
  2. A DSP (Demand Side Platform).
  3. An SSP/Exchange (Supply Side Platform).

Correct Answer :

  • A DSP (Demand Side Platform).

What type of segmentation allows you to target your ads to audiences such as athletes, techies, fashionistas, or gamers? Select All Correct Responses

  1. Re-targeting of users who visited official stores.
  2. Seasonal audiences.
  3. Interest in category.
  4. None of the above.

Correct Answer :

  • Re-targeting of users who visited official stores.
  • Interest in category.

Which formats can be used to run Audience Deals campaigns?

  1. Display formats only.
  2. Video formats only.
  3. Both video and display formats.

Correct Answer :

  • Both video and display formats.

Which of the following are benefits of Audience Deals?

  1. Impact Mercado Libre’s audiences in premium inventories outside the platform.
  2. Improving the ranking position of product ads.
  3. Reaching non-segmented mass audiences.

Correct Answer :

  • Impact Mercado Libre’s audiences in premium inventories outside the platform.

Which of the following characteristics describe programmatic advertising?

  1. It uses processes available through technological platforms and it takes advantage of proprietary or third-party databases.
  2. It allows for the optimization of advertising campaigns once they have ended.
  3. It forces advertisers to buy inventory for each platform and device.

Correct Answer :

  • It uses processes available through technological platforms and it takes advantage of proprietary or third-party databases.

Which of the following options correctly represents the selling and buying process in a programmatic environment?

  1. Through an SSP/Exchange platform, advertisers report how much they are willing to pay for an inventory. When a user visits a website, a publisher connects to those platforms to decide who wins the bid.
  2. Advertisers manage campaigns through a DSP platform by defining (among other parameters) how much they are willing to pay for the available inventory. When a user visits a website, the publisher connects to SSP/Exchange platforms which, in turn, connect to DSP platforms to auction the inventory and decide who wins the bid.
  3. Through an SSP/Exchange, advertisers communicate directly with publishers to buy the inventory that interests them most. Then, the DSP auctions those spaces. The inventory is auctioned
    regardless of whether there are users that see that ad space.
  4. Advertisers receive an alert every time a user visits a website. Through a DSP, they can purchase inventory on that site. The SSP/Exchange platform submits the offers to the publisher so that they choose an ad.

Correct Answer :

  • Advertisers manage campaigns through a DSP platform by defining (among other parameters) how much they are willing to pay for the available inventory. When a user visits a website, the publisher connects to SSP/Exchange platforms which, in turn, connect to DSP platforms to auction the inventory and decide who wins the bid.

Which of the following statements about Audience Deals is false?

  1. The different types of audiences can be combined.
  2. It is not recommended to segment audiences too much.
  3. It is possible to run campaigns with re-marketing audiences.
  4. Mercado Libre’s first-party data can only be used to reach the target audience inside Mercado Libre.

Correct Answer :

  • Mercado Libre’s first-party data can only be used to reach the target audience inside Mercado Libre.

Which of the following statements about programmatic advertising is correct?

  1. Most publishers make their inventory available to market it on programmatic platforms.
  2. Programmatic advertising allows you to deliver a relevant message to a specific audience.
  3. Both options are correct.

Correct Answer :

  • Both options are correct.

This page was last edited on 3rd February, 2024 at 4:37 PM (UTC).

I hope this helps! Let me know if you have any other questions.

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