Certification Answers

Certification in Brand Building Answers 2024

Certification in Brand Building

https://academy.mercadoads.com/student/path/896551-certification-in-brand-building

Certification Questions & Certification Answers

A Mercado Libre user who is interested in cell phones visits the site. There, they access the official store of one of the best known brands that sell this product to compare models, colors, benefits, and prices. At which stage of the purchase journey is the user?

  1. Discovery.
  2. Consideration.
  3. Purchase.

Correct Answer :

  • Consideration.

For which stages of the purchase process is the performance solution recommended?

  1. Discovery/awareness only.
  2. Consideration.
  3. Purchase.
  4. None of the above.

Correct Answer :

  • Purchase.

Once you have established your presence within the “owned media” in a marketplace, what is the next recommended step?

  1. Adjusting listings, optimizing photos, and improving prices.
  2. Increasing your visibility through advertising solutions or paid media.
  3. Creating strategies to optimize logistics and improve your reputation.
  4. Improve prices.

Correct Answer :

  • Increasing your visibility through advertising solutions or paid media.

Select the KPIs that should be considered in campaigns with branding goals.

  1. Reach and frequency.
  2. Traffic lift.
  3. Brand lift.
  4. Share of voice.
  5. All of the above.

Correct Answer :

  • All of the above.

To which stage of the purchase process do clicks, CTR, search lift, and traffic lift KPIs correspond?

  1. Discovery.
  2. Consideration.
  3. Purchase.

Correct Answer :

  • Consideration.

What are other advantages of the Trade Marketing solution?

  1. Promoting launches.
  2. Impacting a specific audience outside Mercado Libre.
  3. Positioning and strengthening your brand and/or products.
  4. Taking the consumer exclusively to your products.
  5. All of the above are correct.

Correct Answer :

  • Promoting launches.
  • Positioning and strengthening your brand and/or products.
  • Taking the consumer exclusively to your products.

What are the main reasons for doing branding campaigns in Mercado Libre?

  1. The possibility of promoting products with Product Ads format.
  2. The significant traffic, resulting in an increased top of mind and purchase intention.
  3. The massive audiences with a purchase mindset, the insights and data that only an e-commerce can provide.

Correct Answer :

  • The significant traffic, resulting in an increased top of mind and purchase intention.
  • The massive audiences with a purchase mindset, the insights and data that only an e-commerce can provide.

What are the stages of the purchase process?

  1. Branding, performance, and brandformance.
  2. Discovery, consideration, and performance.
  3. Discovery, consideration, and purchase.
  4. Branding, consideration, and performance.

Correct Answer :

  • Discovery, consideration, and purchase.

What distinguishes Mercado Libre from other media and communication platforms?

  1. The large number of users it reaches.
  2. The purchase mindset of its users.
  3. The possibility of finding offers and discounts.
  4. None of the above.

Correct Answer :

  • The purchase mindset of its users.

What does it mean to be a click-on brand for Mercado Ads?

  1. Having a landing page but not an official store within Mercado Libre.
  2. Directing the traffic of its communication to their official store.
  3. Only using Mercado Libre’s data to advertise outside the platform.

Correct Answer :

  • Directing the traffic of its communication to their official store.

What is the advantage of advertising in Mercado Pago if you already invest in advertising formats in Mercado Libre’s home page?

  1. Placing Ads in Mercado Pago will allow you to reach audiences in sites outside Mercado Libre and Mercado Pago.
  2. Placing Ads in Mercado Pago will allow you to reach the first positions in search results.
  3. Placing Ads in Mercado Pago will allow you to reach audiences at the beginning of the purchase process.
  4. Placing Ads in Mercado Pago will allow you to impact users in the purchase stage, completing the customer journey. It also increases your brand awareness with the thousands of users that use Mercado Pago on a daily basis.

Correct Answer :

  • Placing Ads in Mercado Pago will allow you to impact users in the purchase stage, completing the customer journey. It also increases your brand awareness with the thousands of users that use Mercado Pago on a daily basis.

What kind of solutions does Mercado Ads offer?

  1. Branding solutions.
  2. Performance solutions.
  3. Both branding and performance solutions.

Correct Answer :

  • Both branding and performance solutions.

What should communication highlight in the consideration stage?

  1. The product’s brand.
  2. The product’s category.
  3. The benefits, the price, and the advantages.
  4. None of the above.

Correct Answer :

  • The benefits, the price, and the advantages.

When comparing the effectiveness of Mercado Ads in running branding campaigns with other media in the on-line industry, which of the following statements is true?

  1. The effectiveness depends on the strategy; traditional communication media are usually 17% more effective.
  2. It provides an environment with a purchase mindset in 45% of the cases.
  3. It is highly effective in increasing the purchase intention by 78%.
  4. It is 2.4 times more effective than other media in the industry.

Correct Answer :

  • It is 2.4 times more effective than other media in the industry.

Where does the Audience Deals solution appear in Mercado Libre?

  1. Home page.
  2. Search pages.
  3. Product pages.
  4. All of the above.
  5. None of the above: Audience Deals is an off-site solution.

Correct Answer :

  • None of the above: Audience Deals is an off-site solution.

Which brands can have exclusive access to Mercado Ads’s high-impact solutions?

  1. Click-on only.
  2. Click-off only.
  3. Both click-on and click-off.

Correct Answer :

  • Click-on only.

Which is the advertising solution that allows you to develop landing pages for movie, series, and vehicle launches?

  1. Trade MKT.
  2. Audience Display Native.
  3. Performance.
  4. Audience Deals.

Correct Answer :

  • Trade MKT.

Which of the following statements about Mercado Libre are correct?

  1. In younger audiences, Mercado Libre is 2x more effective in creating spontaneous brand awareness
  2. compared to other digital media in the industry.
  3. Mercado Libre’s platform increases brands’ on-line visibility by 13%.
  4. Advertising in Mercado Libre increases brands’ top of mind by an average of 12%.
  5. All of the above.

Correct Answer :

  • All of the above.

Which of the following statements about the Audience Display Native solution is true?

  1. It allows you to reach a specific audience or category inside Mercado Libre.
  2. It allows you to reach a specific audience on other sites outside Mercado Libre.
  3. It allows you to generate leads through forms.
  4. The first two options are correct.

Correct Answer :

  • It allows you to reach a specific audience or category inside Mercado Libre.

Which of the following statements does not correspond to branding campaigns in Mercado Libre?

  1. They are aimed at obtaining an improved investment/revenue ratio (ACOS).
  2. They focus on the discovery and consideration stages.
  3. They are generally used when the goal is to launch or position a product or service.
  4. They generate brand awareness.

Correct Answer :

  • They are aimed at obtaining an improved investment/revenue ratio (ACOS).

Which of the following statements is correct?

  1. A campaign must have more than one ad groups.
  2. Ad groups let you run different creatives within one campaign objective.
  3. One ad group can have different types of audiences.
  4. A campaign can only have one bidding type.

Correct Answer :

  • Ad groups let you run different creatives within one campaign objective.

Which of the following variables corresponds to a KPI for consideration campaigns?

  1. Reach.
  2. Frequency.
  3. Clicks.
  4. Take rate.

Correct Answer :

  • Clicks.

Which of the following variables corresponds to a KPI for discovery campaigns?

  1. Reach.
  2. Clicks.
  3. CTR.
  4. Traffic lift.

Correct Answer :

  • Reach.

Which solution allows you, in terms of branding, to generate leads inside Mercado Libre?

  1. Trade MKT solutions.
  2. Audience Display Native.
  3. Audience Deals.
  4. Performance.

Correct Answer :

  • Trade MKT solutions.

Which stage of the purchase process is also known as “awareness”?

  1. Discovery.
  2. Consideration.
  3. Purchase.
  4. Performance.

Correct Answer :

  • Discovery.

Which stages of the purchase process are associated with branding goals? Select 2 Correct Responses

  1. Discovery.
  2. Purchase.
  3. Consideration.

Correct Answer :

  • Discovery.
  • Consideration.

This page was last edited on 3rd February, 2024 at 4:37 PM (UTC).

I hope this helps! Let me know if you have any other questions.

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