Certification Answers

Campaign priority should be used when you advertise:

  • multiple products internationally in multiple campaigns
  • one product internationally in multiple campaigns
  • multiple products for the same country in multiple campaigns
  • one product for the same country in multiple campaigns

Correct Answer:

  • one product for the same country in multiple campaigns

I hope this helps! Let me know if you have any other questions.

Validate your proficiency with using and optimizing Shopping ads. Certified users will also demonstrate knowledge of how to create and optimize Shopping campaigns that maximize reach and conversions.

By earning the Shopping ads Certification, Google recognizes your ability to:
– Explain the basics of a growing retail business with Google
– Explain how Shopping ads work
– Articulate the importance of Policy in the Shopping Ads Ecosystem
– Identify core components of Google Shopping policy
– Describe how Merchant Center and a product feed support your shopping strategy
– Choose the appropriate campaign type for your marketing objectives
– Describe how Smart Shopping Campaigns work and their key benefits

 

Prepare for the certification

Note: This assessment is optional but will help prepare you for the certification. Check your understanding of key concepts tested in the certification.

Pass the assessment and earn a certification

Pass the assessment and earn a certification

Study Shopping ads

Shopping ads Certification : Google
https://skillshop.exceedlms.com/student/path/18287-shopping-ads-certification

Certification Questions & Certification Answers

Which benefit do you get from using Performance Max campaigns to run across Google platforms including YouTube, Google Search, and Google Images?

  1. Manual bids
  2. Product-oriented
  3. Reach
  4. Auction

Correct Answer :

  • Reach

Which two formats are available in a Performance Max campaign but unavailable in a Standard Shopping campaign? Choose two. Select 2 Correct Responses

  1. Product Shopping Ads
  2. Responsive Display Ads
  3. Local Inventory Ads
  4. Gmail Ads

Correct Answer :

  • Responsive Display Ads
  • Gmail Ads

Which two of the following are options for checking out when shoppers purchase an item? Choose two.

  1. Checkout on your website
  2. Checkout in your local store
  3. Checkout on Display
  4. Checkout on Maps

Correct Answer :

  • Checkout on your website
  • Checkout in your local store

You’re using Performance Max campaigns to run across Google platforms, such as Google Search, Google Images, and YouTube. In this scenario, what’s a benefit that you gain with Performance Max?

  1. Product-oriented
  2. Auction
  3. Reach
  4. Manual bids

Correct Answer :

  • Reach

Which of these statements about Performance Max campaigns is accurate?

  1. Performance Max campaigns let you find and reach audiences across Google’s platform without needing to create different campaigns for each channel.
  2. Performance Max campaigns can help you find and reach audiences across Google by creating different campaigns for every channel.
  3. Performance Max campaigns can help you find and reach audiences across Shopping and Search without creating different campaigns for every channel.
  4. Performance Max campaigns can help you find and reach audiences across Shopping and Search through the creation of different campaigns for Shopping and Search.

Correct Answer :

  • Performance Max campaigns let you find and reach audiences across Google’s platform without needing to create different campaigns for each channel.

What are three benefits of a Performance Max campaign? Choose three.

  1. Gives you more control by manually setting up campaigns
  2. Simplifies campaign management.
  3. Optimizes on goals using artificial intelligence
  4. Helps you reach consumers across Google platforms

Correct Answer :

  • Simplifies campaign management.
  • Optimizes on goals using artificial intelligence
  • Helps you reach consumers across Google platforms

You own a small business that sells baseball caps. You’re set to run your first Performance Max campaign that uses a set budget. How does the system allocate budget on a Performance Max campaign?

  1. Budget is allocated manually across channels according to your channel preference. You control the campaign setup but optimize by channel manually.
  2. Budget is automatically allocated by campaign, so you’ll need to create a separate campaign by channel, and Smart Shopping will optimize budget.
  3. Budget is allocated across channels according to performance. There’s no need to create a separate campaign for each channel.
  4. Budget is allocated manually by campaign, so you’ll need to create a separate campaign channel and separate campaign for budget.

Correct Answer :

  • Budget is allocated across channels according to performance. There’s no need to create a separate campaign for each channel.

How do Standard Shopping and Performance Max campaigns differ in their approaches to reaching customers?

  1. Standard Shopping ads provide a more targeted reach, while Performance Max accesses a wider audience across all of Google’s inventory through the use of AI technology.
  2. Standard Shopping ads and Performance Max both use AI technology to reach a wider audience across all of Google’s inventory, but Standard Shopping Ads’ reach is less targeted.
  3. Standard Shopping ads reach a wider audience across all of Google’s inventory by using AI technology, while Performance Max offers a more targeted reach.
  4. Standard Shopping ads and Performance Max have an equally targeted reach, but Performance Max reaches a narrower audience across all of Google’s inventory.

Correct Answer :

  • Standard Shopping ads provide a more targeted reach, while Performance Max accesses a wider audience across all of Google’s inventory through the use of AI technology.

Which two ad formats are available on a Performance Max campaign but not on a Standard Shopping campaign? Choose two.

  1. Gmail Ads
  2. Responsive Display Ads
  3. Product Shopping Ads
  4. Local Inventory Ads

Correct Answer :

  • Gmail Ads
  • Responsive Display Ads

Which of these marketing objectives does Performance Max for Retail rely upon?

  1. Lead Generation
  2. Awareness
  3. Online Sales
  4. Mobile App

Correct Answer :

  • Online Sales

What are Performance Max Campaigns?

  1. Performance Max campaigns give you complete control over the campaign setup, ad, and bidding.
  2. Performance Max campaigns optimize toward a retailer’s business goals across Google’s suite of ad networks through the use of AI. This drives performance, simplicity, and reach.
  3. Performance Max campaigns provide the options of adding manual input and advanced AI.
  4. Performance Max campaigns optimize toward a retailer’s business goals by providing manual control over performance optimization. This drives simplicity, performance and reach

Correct Answer :

  • Performance Max campaigns optimize toward a retailer’s business goals across Google’s suite of ad networks through the use of AI. This drives performance, simplicity, and reach.

What are two means of upgrading all of your Smart Shopping campaign to Performance Max at once? Choose two.

  1. In Google Ads, select the Performance Max upgrade notification. Select Apply. Next, select Apply All to upgrade all Smart Shopping campaigns.
  2. Within the Campaigns page, select Upgrade your Smart Shopping Campaigns to Performance Max. Select All Campaigns. Then, select Apply All.
  3. Within the Recommendations page, select Upgrade your smart Shopping Campaigns to Performance Max. Then, select Apply All.
  4. Select the Performance Max upgrade notification in Merchant Center. Select Apply then Apply All to upgrade all Smart Shopping campaigns.

Correct Answer :

  • In Google Ads, select the Performance Max upgrade notification. Select Apply. Next, select Apply All to upgrade all Smart Shopping campaigns.
  • Within the Recommendations page, select Upgrade your smart Shopping Campaigns to Performance Max. Then, select Apply All.

The other options are incorrect because they only allow you to upgrade one or more Smart Shopping campaigns, not all of them at once.

Here are the steps on how to upgrade all of your Smart Shopping campaigns to Performance Max at once using the two methods mentioned above:

Method 1:

  • In Google Ads, click the Campaigns tab.
  • Click the Performance Max upgrade notification.
  • Click Apply.
  • Click Apply All.

Method 2:

  • In Google Ads, click the Recommendations tab.
  • Scroll down to the Upgrade your smart Shopping Campaigns to Performance Max recommendation.
  • Click Apply All.

You’re looking to buy six chairs for your new dining room table. A retailer advertises the price for one dining chair in an ad. However, when users click on the ad and buy the product, they are charged for a set of six chairs. Which Shopping ads policy is the advertiser violating?

  1. Restricted content
  2. Misrepresentation of self or product
  3. Prohibited practice
  4. Return policy

Correct Answer :

  • Misrepresentation of self or product

Which of these components are optimized automatically with a Performance max campaign?

  1. Product feed creation
  2. Country of sale
  3. Campaign creation
  4. Budget allocation across networks

Correct Answer :

  • Budget allocation across networks

If you were advising a client who wanted to run on Performance Max and use Maximize Conversion Value as a bid strategy, which optional secondary bid strategy should you advise them to choose?

  1. Target Return On Ad Spend (tROAS)
  2. Maximize Clicks
  3. Manual Max CPC
  4. Enhanced CPC

Correct Answer :

  • Target Return On Ad Spend (tROAS)

Which configuration must you configure before launching a Performance Max campaign?

  1. Assets
  2. Enable enhanced conversions
  3. Product feed in Merchant Center
  4. Keywords

Correct Answer :

  • Product feed in Merchant Center

Which Performance max campaign setting will help you determine the value of getting new customers?

  1. The customer retention setting helps you determine the value of acquiring new customers.
  2. The customer focus setting helps you determine the value of acquiring new customers.
  3. The customer selection setting helps you determine the value of acquiring new customers.
  4. The customer acquisition setting helps you determine the value of acquiring new customers.

Correct Answer :

  • The customer acquisition setting helps you determine the value of acquiring new customers.

The customer acquisition setting allows you to specify whether you want to focus on acquiring new customers or re-engaging existing customers. If you select the New customers only option, Performance Max will only show your ads to people who have never visited your website before. This will help you determine the value of acquiring new customers by comparing the cost of your ads to the revenue you generate from new customers.

The other settings, customer retention, customer focus, and customer selection, are all related to how Performance Max targets your ads to specific audiences. They do not help you determine the value of acquiring new customers.

Which of these statements is true of Performance Max campaigns?

  1. Performance Max campaigns allow manual control over performance optimization as a way to optimize toward a retailer’s business goals. This drives simplicity, performance, and reach.
  2. Performance Max campaigns provide you total control over the campaign setup, ad, and bidding.
  3. Performance Max campaigns optimize toward a retailer’s business goals through the use of AI across Google’s suite of ad networks, driving performance, simplicity, and reach.
  4. Performance Max campaigns offer the choice of adding manual input and advanced AI.

Correct Answer :

  • Performance Max campaigns optimize toward a retailer’s business goals through the use of AI across Google’s suite of ad networks, driving performance, simplicity, and reach.

You own a small business that sells scented candles. You’re prepared to run your first Performance Max campaign that uses a set budget. How does the system allocate budget on a Performance Max campaign?

  1. Budget is allocated manually by campaign, so you’ll need to create a separate campaign channel and separate campaign for budget.
  2. Budget is allocated automatically across channels based on performance. There’s no need to create a different campaign for each channel.
  3. Budget is automatically allocated by campaign, so you’ll need to create a separate campaign by channel, and Smart Shopping will optimize budget.
  4. Budget is manually allocated across channels based on your channel preference. You maintain control over the campaign setup while you optimize by channel manually.

Correct Answer :

  • Budget is allocated automatically across channels based on performance. There’s no need to create a different campaign for each channel.

Which of these configurations do you need prior to launching a Performance Max campaign?

  1. Assets
  2. Product feed in Merchant Center
  3. Keywords
  4. Enable enhanced conversions

Correct Answer :

  • Product feed in Merchant Center

You’d like to promote your products across Google’s platform but aren’t sure whether a Performance Max campaign would help you more than a Standard Shopping campaign. Which statement is true about Performance Max campaigns?

  1. Performance Max campaigns can help you find and reach audiences across Shopping and Search by creating a separate campaign for Shopping and Search.
  2. Performance Max campaigns can help you find and reach audiences across Google by creating a campaign for each channel.
  3. Performance Max campaigns can help you find and reach audiences across Google’s platform without creating a separate campaign for each channel.
  4. Performance Max campaigns can help you find and reach audiences across Shopping and Search without having to create a separate campaign for each channel.

Correct Answer :

  • Performance Max campaigns can help you find and reach audiences across Google’s platform without creating a separate campaign for each channel.

You want to use Performance Max for conversion value but are concerned about inefficient spend. Which optional secondary bid strategy should you select?

  1. Manual Max CPC
  2. Maximize Clicks
  3. Enhanced CPC
  4. Target Return On Ad Spend (tROAS)

Correct Answer :

  • Target Return On Ad Spend (tROAS)

What marketing objective does Performance Max for Retail use?

  1. Awareness
  2. Online Sales
  3. Lead Generation
  4. Mobile App

Correct Answer :

  • Online Sales

In terms of how they reach customers, how are Standard Shopping and Performance Max campaigns different?

  1. Standard Shopping ads have a more targeted reach, whereas Performance Max uses AI technology to connect to a wider audience across all of Google’s inventory.
  2. Standard Shopping ads use AI technology to reach a wider audience across all of Google’s inventory, while Performance Max ads have a more targeted reach.
  3. Standard Shopping ads and Performance Max have an equally targeted reach, but Performance Max reaches a narrower audience across all of Google’s inventory.
  4. Standard Shopping ads and Performance Max both use AI technology to reach a wider audience across all of Google’s inventory, but Standard Shopping Ads’ reach is less targeted.

Correct Answer :

  • Standard Shopping ads have a more targeted reach, whereas Performance Max uses AI technology to connect to a wider audience across all of Google’s inventory.

What are two ways you can upgrade all of your Smart Shopping campaign to Performance Max at once? Chose two.

  1. In Google Ads, select the Performance Max upgrade notification. Select Apply. Next, select Apply All to upgrade all Smart Shopping campaigns.
  2. Within the Campaigns page, select Upgrade your Smart Shopping Campaigns to Performance Max. Select All Campaigns. Then, select Apply All.
  3. Within the Recommendations page, select Upgrade your smart Shopping Campaigns to Performance Max. Then, select Apply All.
  4. Select the Performance Max upgrade notification in Merchant Center. Select Apply then Apply All to upgrade all Smart Shopping campaigns.

Correct Answer :

  • Within the Recommendations page, select Upgrade your smart Shopping Campaigns to Performance Max. Then, select Apply All.
  • Select the Performance Max upgrade notification in Merchant Center. Select Apply then Apply All to upgrade all Smart Shopping campaigns.

What are two ways your shoppers can check out when purchasing an item? Choose two.

  1. Checkout on Maps
  2. Checkout on Display
  3. Checkout in your local store
  4. Checkout on your website

Correct Answer :

  • Checkout in your local store
  • Checkout on your website

What’s automatically optimized with a Performance max campaign?

  1. Country of sale
  2. Campaign creation
  3. Product feed creation
  4. Budget allocation across networks

Correct Answer :

  • Budget allocation across networks

the price for one dining chair in an ad. However, when users click on the ad and buy the product, they are charged for a set of six chairs.

  1. Which Shopping ads policy is the advertiser violating?
  2. Prohibited practice
  3. Restricted content
  4. Misrepresentation of self or product
  5. Return policy

Correct Answer :

  • Misrepresentation of self or product

You’re using Performance Max campaigns to run across Google platforms including Google Search, YouTube, and Google Images.

  1. Which of these benefits would you gain with Performance Max?
  2. Auction
  3. Manual bids
  4. Product-oriented
  5. Reach

Correct Answer :

  • Reach

Which three benefits are associated with a Performance Max campaign? Choose three.

  1. Uses AI to help you optimize goals
  2. Lets you reach customers across Google platforms
  3. Lets you simplify campaign management.
  4. Lets you manually set up campaigns

Correct Answer :

  • Uses AI to help you optimize goals
  • Lets you reach customers across Google platforms
  • Lets you simplify campaign management.

If you want to know the value of getting new customers, which setting in a Performance max campaign will help you do that?

  1. The customer retention setting
  2. The customer focus setting
  3. The customer selection setting
  4. The customer acquisition setting

Correct Answer :

  • The customer acquisition setting

You are advising someone on the difference between Performance Max campaigns and Standard Shopping campaigns. What could you tell them that would accurately convey Performance Max campaigns’ benefits?

  1. Performance Max campaigns let you create a campaign for each channel, which is a great way to find and reach audiences across Google.
  2. Performance Max campaigns provide a means of finding and connecting audiences across Google’s platform without having to create a separate campaign for each channel.
  3. Performance Max campaigns let you find and reach audiences across Shopping and Search without needing to create a separate campaign for each channel.
  4. Performance Max campaigns can help you find and reach audiences across Shopping and Search by through the creation of a separate campaign for Shopping and Search.

Correct Answer :

  • Performance Max campaigns provide a means of finding and connecting audiences across Google’s platform without having to create a separate campaign for each channel.

What’s the main difference between Performance Max and Standard Shopping ads in terms of how they reach consumers?

  1. Performance Max ads have a more targeted reach, while Standard Shopping ads use AI technology to reach a wider audience across all of Google’s inventory.
  2. Performance Max and Standard Shopping ads have an equally targeted reach, but Standard Shopping ads connect to a wider audience across all of Google’s inventory.
  3. Performance Max uses AI technology to reach a wider audience across all of Google’s inventory, while Standard Shopping ads have a more targeted reach
  4. Both Performance Max and Standard Shopping ads use AI technology to reach wider audience across all of Google’s inventory, but Performance Max ads have a more targeted reach.

Correct Answer :

  • Performance Max uses AI technology to reach a wider audience across all of Google’s inventory, while Standard Shopping ads have a more targeted reach

Which two of these ad formats can be found in a Performance Max campaign but not a Standard Shopping campaign? Choose two.

  1. Responsive Display Ads
  2. Local Inventory Ads
  3. Gmail Ads
  4. Product Shopping Ads

Correct Answer :

  • Responsive Display Ads
  • Gmail Ads

Where can your shoppers check out when purchasing an item? Choose two. Select 2 Correct Responses

  1. Google Images
  2. Your local store
  3. Your website
  4. Maps

Correct Answer :

  • Your local store
  • Your website

Which of these things does a Performance max campaign automatically optimize?

  1. Budget allocation across networks
  2. Product feed creation
  3. Campaign creation
  4. Country of sale

Correct Answer :

  • Budget allocation across networks

You’re looking to buy four chairs for your new deck. A retailer advertises the price for one chair in an ad, but the image in the ad is a patio set. When users click on the ad, they land on the product page with one chair. Which Shopping ads policy is the advertiser violating?

  1. Misrepresentation of self or product
  2. Restricted content
  3. Return policy
  4. Prohibited practice

Correct Answer :

  • Misrepresentation of self or product

How do Performance Max campaigns work?

  1. Performance Max campaigns are customizable, with the option to add manual input and advanced AI.
  2. Performance Max campaigns drive simplicity, performance and reach by optimizing toward the retailer’s business goals while providing manual controls to optimize performance.
  3. Performance Max campaigns use AI to optimize toward the retailer’s business goals across Google’s suite of ad networks. This drives simplicity, performance, and reach.
  4. Performance Max campaigns allow you to have full control over the campaign setup, ad, and bidding.

Correct Answer :

  • Performance Max campaigns use AI to optimize toward the retailer’s business goals across Google’s suite of ad networks. This drives simplicity, performance, and reach.

You own a small business that sells shoes. You’re ready to run your first Performance Max campaign that uses a set budget. How does the system allocate budget on a Performance Max campaign?

  1. Budget is allocated manually by campaign, so you’ll need to create a separate campaign channel and separate campaign for budget.
  2. Budget is allocated automatically across channels, based on performance. You don’t need to create a separate campaign for each channel.
  3. Budget is allocated manually across channels, based on your channel preference. You control the campaign setup but optimize by channel manually.
  4. Budget is automatically allocated by campaign, so you’ll need to create a separate campaign by channel, and Smart Shopping will optimize budget.

Correct Answer :

  • Budget is allocated automatically across channels, based on performance. You don’t need to create a separate campaign for each channel.

What configuration do you need before you can launch a Performance Max campaign?

  1. Enable enhanced conversions
  2. Product feed in Merchant Center
  3. Keywords
  4. Assets

Correct Answer :

  • Product feed in Merchant Center

What goal in a Performance max campaign will help you get new customers?

  1. Customer focus
  2. Customer acquisition
  3. Customer retention
  4. Customer selection

Correct Answer :

  • Customer acquisition

In which two ways can you upgrade all your Smart Shopping campaigns to Performance Max at once? Choose two.

  1. In Google Ads, select the Performance Max upgrade notification. Select Apply. Next, select Apply All to upgrade all Smart Shopping campaigns.
  2. Within the Campaigns page, select Upgrade your Smart Shopping Campaigns to Performance Max. Select All Campaigns. Then, select Apply All.
  3. Select the Performance Max upgrade notification in Merchant Center. Select Apply then Apply All to upgrade all Smart Shopping campaigns.
  4. Within the Recommendations page, select Upgrade your smart Shopping Campaigns to Performance Max. Then, select Apply All.

Correct Answer :

  • In Google Ads, select the Performance Max upgrade notification. Select Apply. Next, select Apply All to upgrade all Smart Shopping campaigns.
  • Within the Recommendations page, select Upgrade your smart Shopping Campaigns to Performance Max. Then, select Apply All.

Which of these choices would make a good optional secondary bid strategy for a client who wanted to run on Performance Max using Maximize Conversion Value as their bid strategy?

  1. Target Return On Ad Spend (tROAS)
  2. Maximize Clicks
  3. Enhanced CPC
  4. Manual Max CPC

Correct Answer :

  • Target Return On Ad Spend (tROAS)

What are three ways Shopping adds help you reach your goals? Choose three. Select 3 Correct Responses

  1. Secure leads and contacts
  2. Build better consumer experiences
  3. Use data to fuel growth
  4. Drive app downloads
  5. Drive traffic and sales

Correct Answer :

  • Build better consumer experiences
  • Use data to fuel growth
  • Drive traffic and sales

Which of these format promotes in-store products and drives traffic to brick-and-mortar locations?

  1. Product Shopping ads
  2. Gmail ads
  3. Local inventory ads
  4. Carousel

Correct Answer :

  • Local inventory ads

Where would you go to opt in to the Product Ratings program?

  1. Google Ads
  2. Google My Business
  3. Product feed
  4. Google Merchant Center

Correct Answer :

  • Google Merchant Center

If a person wants to opt in to the Product Ratings Program, where should they go?

  1. Product feed
  2. Google My Business
  3. Google Ads
  4. Google Merchant Center

Correct Answer :

  • Google Merchant Center

True or false? Shopping campaigns can help promote online and local inventory.

  1. True
  2. False

Correct Answer :

  • True

True or false? Shopping ads use product data to determine how and where to show ads.

  1. True
  2. False

Correct Answer :

  • True

Smart Shopping campaigns simplify campaign management by automating which of the following? Select All Correct Responses

  1. Ad creation
  2. Targeting
  3. Bidding
  4. All of the above

Correct Answer :

  • All of the above

Showcase Shopping ads allow a retailer to engage people early in the purchase journey, when they’re discovering what to buy and where to buy it. Where do Showcase Shopping ads generally appear?

  1. Any shopping queries
  2. Broader queries
  3. Local intent queries
  4. Long-tail or specific queries

Correct Answer :

  • Broader queries

What can Local Catalog Ads do? Select All Correct Responses

  1. Reach mobile shoppers
  2. Drive store visits
  3. Promote store deals
  4. All of the above

Correct Answer :

  • All of the above

Local Inventory Ads allow retailers to promote their in-store inventory and drive shoppers to their brick-and-mortar stores.

  1. True
  2. False

Correct Answer :

  • True

Jacob’s Physical Toy Store Relies On Offline Metrics, Such As Store Visits And In-Store Sales. He’s Heard That Specialized Campaign Types Can Help Him Meet These Kinds Of Goals.Which Campaign Type Can Help Jacob Achieve His Offline Business Objectives?

  1. Display
  2. Video
  3. Local
  4. Discovery

Correct Answer :

  • Local

How can you help build a better consumer experience to drive action? Choose three. Select 3 Correct Responses

  1. Simplify the shopping experience by providing minimal information.
  2. Adopt a single channel experience (online only or offline only).
  3. Offer an easy checkout process.
  4. Provide relevant and up-to-date information, such as store address, hours, locations, and in-stock products.
  5. Let shoppers buy online and pick up in-store.

Correct Answer:

  • Offer an easy checkout process.
  • Provide relevant and up-to-date information, such as store address, hours, locations, and in-stock products.
  • Let shoppers buy online and pick up in-store.

This is how you can help build a better consumer experience. Offer an easy checkout process, and Let shoppers buy online and pick up in-store. Provide up-to-date information about your store’s opening and closing hours and the clear address. Let them know about your in-stock products accurately.

A frictionless shopping experience for omnichannel shoppers maximizes sales. Your website or the app is your digital storefront. Here are some ways to create a seamless experience and drive action:

  • Offer an easy checkout process
  • Save cart items for purchase at a later time
  • Enable quick mobile site speed
  • Provide relevant and up-to-date information, such as store address, hours, locations, and in-stock products
  • Let shoppers buy online and pick up in-store

Once you’ve connected with your customers with the help of Google Ads, offer them an easy checkout process by letting them buy online or pick up in the store. Build trust by providing relevant and up-to-date information, such as store address, hours, locations, and in-stock products.

How can Shopping help you reach your goals? Choose three. Select 3 Correct Responses

  1. Drive app downloads
  2. Secure leads and contacts
  3. Drive traffic and sales
  4. Use data to fuel growth
  5. Build better consumer experiences

Correct Answer:

  • Drive traffic and sales
  • Use data to fuel growth
  • Build better consumer experiences

The shopping ads can help you reach your goals in the following ways. Drive traffic and sales, Use data to fuel growth, and Build better consumer experiences

How can Shopping ads help retailers connect with potential shoppers? Choose two. Select 2 Correct Responses

  1. Shoppers can browse and interact with attractive and engaging Shopping ads that give them a better sense of the product, which in return drives profit for the business.
  2. Shopping ads let retailers add keywords in their campaign to show products when potential shoppers search for the relevant keyword. Shoppers are more likely to click on an ad if retailers use keywords to match queries.
  3. Shopping ads let more than one Shopping ad — or a Shopping ad and a text ad — for the same retailer appear in a given search. This increases a retailer’s presence on the search results page.
  4. Shopping ads let retailers showcase their brand by displaying their product name, price, and image. This gives shoppers a sense of the product before they open the ad.

Correct Answer:

  • Shopping ads let more than one Shopping ad — or a Shopping ad and a text ad — for the same retailer appear in a given search. This increases a retailer’s presence on the search results page.
  • Shopping ads let retailers showcase their brand by displaying their product name, price, and image. This gives shoppers a sense of the product before they open the ad.

Shopping ads let retailers showcase their brand by displaying their product name, price, and image. This gives shoppers a sense of the product before they open the ad. Shopping ads let more than one Shopping ad — or a Shopping ad and a text ad — for the same retailer appear in a given search. This increases a retailer’s presence on the search results page.

Of these programs, which are the most commonly used in Google Merchant Center? Choose two. Select 2 Correct Responses

  1. Store Ratings
  2. Local campaigns
  3. Product Ratings
  4. Promotions

Correct Answer:

  • Product Ratings
  • Promotions

Two of these bidding strategies can be used in a Standard Shopping campaign. Which are they? Choose two. Select 2 Correct Responses

  1. Viewable cost per impression (CPM)
  2. Maximize conversion value
  3. Target return on ad spend (tROAS)
  4. Enhanced cost-per-click (eCPC)

Correct Answer:

  • Target return on ad spend (tROAS)
  • Enhanced cost-per-click (eCPC)

What are the three main aspects of Google’s policy mission statement? Choose three. Select 3 Correct Responses

  1. Protect the business from fraudulent charges
  2. Drive revenue for businesses
  3. Promote a positive experience for all users
  4. Protect users’ online safety
  5. Implement fair and consistent policies

Correct Answer:

  • Promote a positive experience for all users
  • Protect users’ online safety
  • Implement fair and consistent policies

What are the three main components of Google’s policy mission statement? Choose three. Select 3 Correct Responses

  1. Guarantee revenue for businesses
  2. Protect the business from fraudulent charges
  3. Protect users’ online safety
  4. Promote positive experience for all users
  5. Implement fair and consistent policies

Correct Answer:

  • Protect users’ online safety
  • Promote positive experience for all users
  • Implement fair and consistent policies

What are three benefits of a Smart Shopping campaign? Choose three. Select 3 Correct Responses

  1. Uses manual signals to optimize goals
  2. Lets you manually set up campaigns
  3. Uses real-time signals to help you optimize goals
  4. Lets you reach customers across Google platforms
  5. Reduces complexity of campaign management via easy integration

Correct Answer:

  • Uses real-time signals to help you optimize goals
  • Lets you reach customers across Google platforms
  • Reduces complexity of campaign management via easy integration

Smart Shopping Campaign helps you drive performance based on your specified conversion goals, delivering more conversions and value by optimizing performance in real-time and across channels using Smart Bidding. Smart Shopping campaigns help you optimize for your goals based on real-time signals across many Google platforms, including Google Search, Google Images, and YouTube, plus millions of sites and apps across the web.

You can create and manage Smart Shopping Campaigns through an integrated third-party platform (for example, Shopify or WooCommerce) for seamless marketing and tracking. This helps to reduce the complexity of campaign management via easy integration.

Smart Shopping campaigns can help you find and reach your audience across Google.

Chapter 6 – Unlock the Power of Smart Shopping Campaigns

What are three ways Shopping ads help you reach your goals? Choose three. Select 3 Correct Responses

  1. Secure leads and contacts
  2. Drive app downloads
  3. Build better consumer experiences
  4. Use data to fuel growth
  5. Drive traffic and sales

Correct Answer:

  • Build better consumer experiences
  • Use data to fuel growth
  • Drive traffic and sales

Build better consumer experiences, Use data to fuel growth and Drive traffic and sales are the three ways, The shopping ads help you reach your goals.

What are three ways that you can help build a better consumer experience to drive action? Choose three. Select 3 Correct Responses

  1. Simplify the shopping experience by providing minimal information.
  2. Adopt a single channel experience (online only or offline only).
  3. Provide relevant and up-to-date information, such as store address, hours, locations, and in-stock products.
  4. Let shoppers buy online and pick up in-store.
  5. Offer an easy checkout process.

Correct Answer:

  • Provide relevant and up-to-date information, such as store address, hours, locations, and in-stock products.
  • Let shoppers buy online and pick up in-store.
  • Offer an easy checkout process.

These are the three ways you can help build a better consumer experience to drive action. Provide up-to-date information about your store’s opening and closing hours and the clear address. Let them know about your in-stock products accurately. Offer an easy checkout process, and Let shoppers buy online and pick up in-store.

Once you’ve connected with your customers with the help of Google Ads, build trust by providing relevant and up-to-date information, such as store address, hours, locations, and in-stock products. Offer them an easy checkout process by letting them buy online or pick up in the store.

What are two bidding strategies that you can use in your Standard Shopping campaign? Choose two. Select 2 Correct Responses

  1. Maximize conversion value
  2. Viewable cost per impression (CPM)
  3. Enhanced cost-per-click (eCPC)
  4. Target return on ad spend (tROAS)

Correct Answer:

  • Enhanced cost-per-click (eCPC)
  • Target return on ad spend (tROAS)

What are two ways Shopping ads can help retailers connect with potential shoppers? Choose two. Select 2 Correct Responses

  1. Shopping ads let retailers add keywords in their campaign to show products when potential shoppers search for the relevant keyword. Shoppers are more likely to click on an ad if retailers use keywords to match queries.
  2. Shoppers can browse and interact with attractive and engaging Shopping ads that give them a better sense of the product, which in return helps generate profit for the business.
  3. Shopping ads let retailers showcase their brand by displaying their product name, price, and image. This gives shoppers a sense of the product before they open the ad.
  4. Shopping ads let more than one Shopping ad — or a Shopping ad and a text ad — for the same retailer appear in a given search. This increases a retailer’s presence on the search results page.

Correct Answer:

  • Shopping ads let retailers showcase their brand by displaying their product name, price, and image. This gives shoppers a sense of the product before they open the ad.
  • Shopping ads let more than one Shopping ad — or a Shopping ad and a text ad — for the same retailer appear in a given search. This increases a retailer’s presence on the search results page.

Shopping ads let retailers showcase their brand by displaying their product name, price, and image. This gives shoppers a sense of the product before they open the ad. Shopping ads let more than one Shopping ad — or a Shopping ad and a text ad — for the same retailer appear in a given search. This increases a retailer’s presence on the search results page.

Where can Standard Shopping ads appear? Choose three. Select 3 Correct Responses

  1. Google Maps
  2. Gmail
  3. Google Images
  4. The Shopping tab
  5. Google Search

Correct Answer:

  • Google Images
  • The Shopping tab
  • Google Search

Standard Shopping ads can appear in Google Images, The Shopping tab, and Google Search.
Shopping ads are placed across Google sites and partner sites. Your ads can be shown at Google Images, The Shopping tab, and Google Search.

A brand company would like to use Shopping ads to promote a new line of basketball shoes. The agency is developing a product feed with all the required attributes for appeal. They are not sure how to structure the title, however. Which structure would you recommend?

  1. Brand (brand name) + Product Type (i.e., category) + Availability (e.g., in stock, out of stock)
  2. Brand (brand name) + Attributes (i.e., color, size) + Availability (e.g., in stock, out of stock)
  3. Brand (brand name) + Availability (i.e., in stock, out of stock) + Attributes (e.g., color, size)
  4. Brand (brand name) + Product Type (i.e., category) + Attributes (e.g., color, size)

Correct Answer:

  • Brand (brand name) + Product Type (i.e., category) + Attributes (e.g., color, size)

Attributes are the data points that describe a product. Accurately describing your items using the required and recommended attributes helps potential shoppers to more easily search for and find your items as well as get accurate information about your products (e.g., price, availability). It’s best practice to structure your title: Brand + Product Type + Attributes. Limit the title to fewer than 150 characters.

Chapter 5 – Identify the Right Shopping Campaign Type

A brand company would like to use Shopping ads to promote a new line of jeans. The agency is putting together a product feed with all the required attributes for appeal but they’re not sure how to structure the title in the feed. Which structure would you recommend?

  1. Brand (brand name) + Attributes (i.e., color, size) + Availability (e.g., in stock, out of stock)
  2. Brand (brand name) + Availability (i.e., in stock, out of stock) + Attributes (e.g., color, size)
  3. Brand (brand name) + Product Type (i.e., category) + Availability (e.g., in stock, out of stock)
  4. Brand (brand name) + Product Type (i.e., category) + Attributes (e.g., color, size)

Correct Answer:

  • Brand (brand name) + Product Type (i.e., category) + Attributes (e.g., color, size)

A brand company would like to use Shopping ads to promote a new line of water bottles. The agency is creating a product feed with all the required attributes for appeal but they’re not sure how to structure the title in the feed. Which structure would you recommend?

  1. Brand (brand name) + Product Type (i.e., category) + Attributes (e.g., color, size)
  2. Brand (brand name) + Attributes (i.e., color, size) + Availability (e.g., in stock, out of stock)
  3. Brand (brand name) + Product Type (i.e., category) + Availability (e.g., in stock, out of stock)
  4. Brand (brand name) + Availability (i.e., in stock, out of stock) + Attributes (e.g., color, size)

Correct Answer:

  • Brand (brand name) + Product Type (i.e., category) + Attributes (e.g., color, size)

According to Google Ads Policy, which category type does irresponsible data collection fall under?

  1. Prohibited content
  2. Editorial standards
  3. Restricted content
  4. Prohibited practice

Correct Answer:

  • Prohibited practice

These are actions advertisers can’t take if they want to advertise with Google.

Examples include but are not limited to abuse of the ad network, irresponsible data collection and use, and misrepresentation of self, product, or service.

Examples of irresponsible data collection and use:

  • Obtaining the following data over non-secure SSL (https://) server connections:
  • Username or email in combination with passwords
  • Credit and debit card numbers
  • Bank and investment account numbers
  • Checking account numbers
  • Wire transfer numbers
  • National identity, pension, social security, tax ID, health care, or driver’s license number

Aside from the Google Merchant Center diagnostic interface, how would you expect to be notified of an account suspension?

  1. Email notification in Google My Business
  2. Email notification in Google Merchant Center and Google Ads
  3. Email notification in Google Ads
  4. Email notification in Google Merchant Center

Correct Answer:

  • Email notification in Google Merchant Center

It’s important to pay attention to email notifications about account violations and resolve any issues by the associated deadlines. If you don’t request a review during the warning period, your data will be reviewed once more at the end of the warning period.

You’ll receive an email notification that your account has been suspended containing all of the relevant information about the data quality issues and the next steps. Your suspension status will be shown on the Home and the Diagnostics pages of your Merchant Center account. Repeated policy violations can lead to account suspension.

In addition, some items are simply not allowed to be advertised via Shopping ads. If you try to advertise products that aren’t allowed, your entire Merchant Center account will get suspended.

Read more here: https://support.google.com/merchants/answer/1678274

Aside from the Google Merchant Center diagnostic interface, what other way will you be notified of an account suspension?

  1. Email notification in Google Ads
  2. Email notification in Google Merchant Center and Google Ads
  3. Email notification in Google My Business
  4. Email notification in Google Merchant Center

Correct Answer:

  • Email notification in Google Merchant Center

It’s important to pay attention to email notifications about account violations and resolve any issues by the associated deadlines. If you don’t request a review during the warning period, your data will be reviewed once more at the end of the warning period.

You’ll receive an email notification that your account has been suspended containing all of the relevant information about the data quality issues and the next steps. Your suspension status will be shown on the Home and the Diagnostics pages of your Merchant Center account. Repeated policy violations can lead to account suspension.

In addition, some items are simply not allowed to be advertised via Shopping ads. If you try to advertise products that aren’t allowed, your entire Merchant Center account will get suspended.

How are Shopping ads created?

  1. The campaign and bid settings in Merchant Center help Google’s system determine which ad will show for a user’s search query.
  2. Keywords in Google Ads and the bid set in Merchant Center help Google’s system determine which ad will show for a user’s search query.
  3. Keywords in Google Ads help Google’s system determine which ad will show for a user’s search query.
  4. The product information in Merchant Center and the bid set in Google Ads helps Google’s system determine which ad will show for a user’s search query.

Correct Answer:

  • The product information in Merchant Center and the bid set in Google Ads helps Google’s system determine which ad will show for a user’s search query.

Shopping ads are dependent on two platforms, Merchant Center and Google Ads. Shopping ads are dynamically created using the product info uploaded to your Merchant Center account. Google Ads is the platform where advertisers control how their products are being advertised. Google Merchant Center holds information about what’s being advertised.

You don’t have to manually create Shopping ads. Google will automatically use the product info added through Merchant Center to generate the ads for you. Both the product info in Merchant Center and the bid set in Google Ads helps Google’s system determine which ad will show for a user’s search query.

Chapter 5 – Identify the Right Shopping Campaign Type

How can a remarketing list help a Smart Shopping campaign?

  1. A remarketing list can help Smart Shopping campaigns capture keywords of users who are likely to purchase again and add the list to the campaign.
  2. A remarketing list can help Smart Shopping campaigns reach users who already made a purchase at a local store.
  3. A remarketing list can help Smart Shopping campaigns drive in-store only traffic based on interest in your local products.
  4. A remarketing list can help Smart Shopping campaigns reach users who are more likely to purchase again because they’ve already shown interest in your products.

Correct Answer:

  • A remarketing list can help Smart Shopping campaigns reach users who are more likely to purchase again because they’ve already shown interest in your products.

It’s a best practice to create a remarketing audience list made up of people who visit your site and convert. Adding a remarketing list will help Smart Shopping campaigns reach users who are more likely to convert again because they’ve already shown interest in your products.

It’s recommended to have a remarketing list of at least 100 active users associated with your account. Continuously adding new people can help ensure you have the recommended number of active users.

Chapter 6 – Unlock the Power of Smart Shopping Campaigns

How can conversion tracking help users?

  1. They can make decisions based on conversion data and users interested in your product.
  2. They can identify the number of potential users who are interested in your product or likely to convert.
  3. They can measure conversion data. Conversion tracking is a report that you add to your campaign.
  4. They can optimize more effectively because conversion tracking shows you how many sales your campaign has driven.

Correct Answer:

  • They can optimize more effectively because conversion tracking shows you how many sales your campaign has driven.

Conversion tracking shows you how many sales your campaign has driven, which allows it to evaluate performance. Set up conversion value tracking of events, such as online purchases (a preferred source of conversion events), signups, purchases from phone calls, and store visits.

A conversion occurs when an ad click or other interaction with your ad leads directly to a behaviour that’s valuable to you, such as a purchase, newsletter sign-up, phone call, or download.

It’s important to track conversions because they can give you insight into how the performance of your ads and listings relates directly to the success of your business. Conversion tracking can also help identify which ads, listings and keywords are most successful for your business.

Chapter 6 – Unlock the Power of Smart Shopping Campaigns

How do Google Ads and Google Merchant Center interact with each other?

  1. Google Ads passes campaign performance to Google Merchant Center so advertisers can use the data to influence future campaign builds.
  2. Google Merchant Center passes campaign performance to Google Ads so advertisers can use the data to influence future campaign builds.
  3. Google Ads passes inventory data to Google Merchant Center so advertisers can use the data to build a Shopping campaign.
  4. Google Merchant Center passes inventory data to Google Ads so advertisers can use the data to build a Shopping campaign.

Correct Answer:

  • Google Merchant Center passes inventory data to Google Ads so advertisers can use the data to build a Shopping campaign.

How do Smart Shopping campaigns work?

  1. Smart Shopping campaigns optimize toward a retailer’s business goals by providing manual control over performance optimization. This drives simplicity, performance and reach
  2. Smart Shopping campaigns provide the options of adding manual input and advanced machine learning.
  3. Smart Shopping campaigns give you complete control over the campaign setup, ad, and bidding.
  4. Smart Shopping campaigns optimize toward a retailer’s business goals through the use of machine learning across Google’s suite of ad networks. This drives performance, simplicity, and reach.

Correct Answer:

  • Smart Shopping campaigns optimize toward a retailer’s business goals through the use of machine learning across Google’s suite of ad networks. This drives performance, simplicity, and reach.

Smart Shopping campaigns help drive simplicity, reach, and goals by optimizing toward your business goals through machine learning across Google’s suite of ad networks. This campaign type can help drive sales across Search, YouTube, Gmail, the Display Network, and more. Smart Shopping campaigns automatically manage ad creation, bidding, and budget allocation across all of these networks — so you don’t have to

How does Google Merchant Center interact with Google Ads?

  1. Google Ads passes inventory data to Google Merchant Center so advertisers can use the data to build a Shopping campaign.
  2. Google Ads passes campaign performance to Google Merchant Center so advertisers can use the data to influence future campaign builds.
  3. Google Merchant Center passes campaign performance to Google Ads so advertisers can use the data to influence future campaign builds.
  4. Google Merchant Center passes inventory data to Google Ads so advertisers can use the data to build a Shopping campaign.

Correct Answer:

  • Google Merchant Center passes inventory data to Google Ads so advertisers can use the data to build a Shopping campaign.

How does Google enforce policy violations?

  1. Ad disapproval and campaign suspension
  2. Feed disapproval and item suspension
  3. Campaign disapproval and ad suspension
  4. Item disapproval and account suspension

Correct Answer:

  • Item disapproval and account suspension

There are two types of enforcement for Shopping ads policies: account suspension and item disapproval

Item disapprovals occur when the system determines the item doesn’t meet data quality requirements. For Shopping ads, the offending items are disapproved within Merchant Center. When an item gets disapproved, the rest of the data feed will continue running and showing ads.

Repeated policy violations can lead to account suspension. In addition, some items are not allowed to be advertised via Shopping ads. If you try to promote products that aren’t allowed, your entire Merchant Center account will get suspended.

When items are disapproved, you have a certain number of days to fix the issue. If you don’t, your entire Merchant Center account could get suspended. It’s critical to resolve item disapprovals as soon as possible, to avoid your entire data feed not serving ads.

How many Smart Shopping campaigns should you create to maximize performance?

  1. Launch at least 100 Smart Shopping campaigns per account and optimize based on performance.
  2. Create as many as 150 Smart Shopping campaigns to test performance and optimization.
  3. There’s no limit to Smart Shopping campaigns because machine learning will optimize one Smart Shopping campaign over another.
  4. Consolidate your Smart Shopping campaigns and only create separate campaigns when necessary.

Correct Answer:

  • Consolidate your Smart Shopping campaigns and only create separate campaigns when necessary.

How will you be notified of an account suspension (aside from the Google Merchant Center diagnostic interface)?

  1. Email notification in Google Merchant Center and Google Ads
  2. Email notification in Google My Business
  3. Email notification in Google Ads
  4. Email notification in Google Merchant Center

Correct Answer:

  • Email notification in Google Merchant Center

It’s important to pay attention to email notifications about account violations and resolve any issues by the associated deadlines. If you don’t request a review during the warning period, your data will be reviewed once more at the end of the warning period.

You’ll receive an email notification that your account has been suspended containing all of the relevant information about the data quality issues and the next steps. Your suspension status will be shown on the Home and the Diagnostics pages of your Merchant Center account. Repeated policy violations can lead to account suspension.

In addition, some items are simply not allowed to be advertised via Shopping ads. If you try to advertise products that aren’t allowed, your entire Merchant Center account will get suspended.

Read more here: https://support.google.com/merchants/answer/1678274

How would you accurately describe the function of product groups in a Shopping campaign?

  1. Product groups are predefined themes that you can select in each of your campaigns.
  2. Product groups are keywords that are defined by categories you can select in each of your campaigns.
  3. Product groups are remarketing lists that you want to advertise in each of your campaigns.
  4. Product groups are used to specify which products from your feed you want to advertise in each campaign.

Correct Answer:

  • Product groups are used to specify which products from your feed you want to advertise in each campaign.

If Standard Shopping ads appear when you do not want them to appear, how can you resolve this problem?

  1. Add negative keywords in Merchant Center
  2. Add negative keywords in the ad
  3. Add negative keywords in the product feed
  4. Add negative keywords in the campaign

Correct Answer:

  • Add negative keywords in the campaign

If a person wants to opt into the Product Ratings Program, where should they go?

  1. Google Ads
  2. Google My Business
  3. Product feed
  4. Google Merchant Center

Correct Answer:

  • Google Merchant Center

If someone asked you which bidding strategies they can use in a Standard Shopping campaign, what would you tell them? Choose two. Select 2 Correct Responses

  1. Viewable cost per impression (CPM)
  2. Maximize conversion value
  3. Target return on ad spend (tROAS)
  4. Enhanced cost-per-click (eCPC)

Correct Answer:

  • Target return on ad spend (tROAS)
  • Enhanced cost-per-click (eCPC)

If you want to know the value of acquiring new customers, which setting in a Smart Shopping campaign will help you do that?

  1. Enhanced cost-per-click (eCPC)
  2. Optimize for store visits
  3. Click-through rate
  4. Target return on ad spend (tROAS)

Correct Answer:

  • Target return on ad spend (tROAS)

Smart Shopping campaigns maximize conversion value, achieve a specific target ROAS, optimize for new customers, and optimize for store visits. There is an option to set a target return on ad spend (ROAS) goal, which will optimize toward maximum conversion value within a target ROAS. This is great for her because she knows the value of acquiring new customers.

Chapter 6 – Unlock the Power of Smart Shopping Campaigns

If you were advising a client who wanted to run on Smart Shopping campaigns and use Maximize Conversion Value as a bid strategy, which secondary bid strategy should you advise them to choose?

  1. Enhanced CPC
  2. Manual Max CPC
  3. Maximize Clicks
  4. Target Return On Ad Spend (tROAS)

Correct Answer:

  • Target Return On Ad Spend (tROAS)

In which three places can Standard Shopping ads appear? Choose three. Select 3 Correct Responses

  1. Gmail
  2. Google Maps
  3. The Shopping tab
  4. Google Images
  5. Google Search

Correct Answer:

  • The Shopping tab
  • Google Images
  • Google Search

These are the three places where Standard Shopping ads can appear. 1. Google Images, 2. The Shopping tab, and 3. Google Search.

Shopping ads are placed across Google sites and partner sites. Your ads can be shown in Google Images, The Shopping tab, and Google Search.

To maximize performance, how should you set up your Smart Shopping campaigns?

  1. Launch at least 100 Smart Shopping campaigns per account and optimize based on performance.
  2. Create as many as 150 Smart Shopping campaigns to test performance and optimization.
  3. Don’t set a limit to Smart Shopping campaigns because machine learning will optimize one Smart Shopping campaign over another.
  4. Consolidate your Smart Shopping campaigns and only create separate campaigns when necessary.

Correct Answer:

  • Consolidate your Smart Shopping campaigns and only create separate campaigns when necessary.

You can create up to 100 enabled or paused Smart Shopping campaigns in your Google Ads account. To maximize performance, it’s recommended that you consolidate your Smart Shopping campaigns and only create separate campaigns when necessary.

Chapter 6 – Unlock the Power of Smart Shopping Campaigns

Under which category does irresponsible data collection fall, according to Google Ads Policy?

  1. Editorial standards
  2. Prohibited content
  3. Restricted content
  4. Prohibited practice

Correct Answer:

  • Prohibited practice

These are actions advertisers can’t take if they want to advertise with Google.

Examples include but are not limited to abuse of the ad network, irresponsible data collection and use, and misrepresentation of self, product, or service.

What are free product listings?

  1. Free product listings are paid Shopping ads that are converted due to low impressions and clicks.
  2. Free product listings use product information directly from the website to curate no cost ads without a product feed.
  3. Free product listings participate in an ad auction and offer insights and controls to optimize performance and prioritize key products.
  4. Free product listings appear on the Shopping Tab and provide an opportunity to highlight products and drive customers to your website at no cost.

Correct Answer:

  • Free product listings appear on the Shopping Tab and provide an opportunity to highlight products and drive customers to your website at no cost.

Free product listings on the Shopping tab provide an opportunity to highlight products and drive customers to your website for free. Unpaid listings on the Shopping tab require rich data to offer more visually enhanced experiences for shoppers who are searching for your products.

Free product listings on the Shopping tab provide an opportunity to highlight products and drive customers to your website for free.

Google recommends uploading your products in a Merchant Center product feed. You can also help Google understand the products you’re selling by ensuring your product data is fresh, correct, and comprehensive. Linking your account with a third-party platform and opting in to the Google Customer Reviews program can also make your unpaid listings more likely to appear on Google surfaces.

All you need to do is opt your existing ads feed into surfaces across Google in Merchant Center. You shouldn’t create a separate feed exclusively for free product listings on the Shopping tab. Separate feeds for ads and free product listings on the Shopping tab may cause your products to lose eligibility for Shopping ads.

Evaluate how your ads and free product listings on the Shopping tab are doing by viewing performance reporting in Merchant Center and Shopping ads reporting in Google Ads. Adjust bids and return on ad spend targets for your Shopping

What are three ways your shoppers can check out when purchasing an item? Choose three. Select 3 Correct Responses

  1. Checkout on Gmail
  2. Checkout on Maps
  3. Checkout on Google
  4. Checkout in your local store
  5. Checkout on your website

Correct Answer:

  • Checkout on Google
  • Checkout in your local store
  • Checkout on your website

What are two commonly used programs in Google Merchant Center? Choose two. Select 2 Correct Responses

  1. Store Ratings
  2. Local campaigns
  3. Promotions
  4. Product Ratings

Correct Answer:

  • Promotions
  • Product Ratings

What are two features of a Standard Shopping campaign? Choose two. Select 2 Correct Responses

  1. It lets you create and edit an ad format.
  2. It lets you optimize goals based on real-time signals across all Google platforms.
  3. It lets you set up campaign, bidding, and product groups manually.
  4. It allows for automated bidding to optimize campaign performance and bids.

Correct Answer:

  • It lets you set up campaign, bidding, and product groups manually.
  • It allows for automated bidding to optimize campaign performance and bids.

Standard Shopping Campaign lets you set up campaign, bidding, and product groups manually. You can optimize campaign performance and bids through automated bidding.

Standard Shopping campaigns give you more control by letting you manually set up your campaign, bidding, and product groups.

What benefit does a remarketing list have for a Smart Shopping campaign?

  1. A remarketing list can help Smart Shopping campaigns capture keywords of users who are likely to purchase again and add the list to the campaign.
  2. A remarketing list can help Smart Shopping campaigns reach users who already made a purchase at a local store.
  3. A remarketing list can help Smart Shopping campaigns drive in-store only traffic based on interest in your local products.
  4. A remarketing list can help Smart Shopping campaigns reach users who are more likely to purchase again because they’ve already shown interest in your products.

Correct Answer:

  • A remarketing list can help Smart Shopping campaigns reach users who are more likely to purchase again because they’ve already shown interest in your products.

What can you do to help prevent Standard Shopping ads from appearing when you don’t want them to?

  1. Add negative keywords in the product feed
  2. Add negative keywords in Merchant Center
  3. Add negative keywords in the ad
  4. Add negative keywords in the campaign

Correct Answer:

  • Add negative keywords in the campaign

What happens after a policy violation?

  1. Ad disapproval and campaign suspension
  2. Feed disapproval and item suspension
  3. Campaign disapproval and ad suspension
  4. Item disapproval and account suspension

Correct Answer:

  • Item disapproval and account suspension

There are two types of enforcement for Shopping ads policies: account suspension and item disapproval

Item disapprovals occur when the system determines the item doesn’t meet data quality requirements. For Shopping ads, the offending items are disapproved within Merchant Center. When an item gets disapproved, the rest of the data feed will continue running and showing ads.

Repeated policy violations can lead to account suspension. In addition, some items are not allowed to be advertised via Shopping ads. If you try to promote products that aren’t allowed, your entire Merchant Center account will get suspended.

When items are disapproved, you have a certain number of days to fix the issue. If you don’t, your entire Merchant Center account could get suspended. It’s critical to resolve item disapprovals as soon as possible, to avoid your entire data feed not serving ads.

What happens if you don’t resolve repeated policy violations, such as the price in the feed not matching the price on the website?

  1. Your Google My Business account will be suspended.
  2. Your Google Ads account will be suspended.
  3. Your feed will be suspended.
  4. Your Google Merchant Center account will be suspended.

Correct Answer:

  • Your Google Merchant Center account will be suspended.

if you don’t resolve repeated policy violations, your items are disapproved and your account is suspended. Item disapprovals occur when the system determines the item doesn’t meet data quality requirements. Repeated policy violations can lead to account suspension.

There are two types of enforcement for Shopping ads policies: account suspension and item disapproval

Item disapprovals occur when the system determines the item doesn’t meet data quality requirements. For Shopping ads, the offending items are disapproved within Merchant Center. When an item gets disapproved, the rest of the data feed will continue running and showing ads.

Repeated policy violations can lead to account suspension. In addition, some items are not allowed to be advertised via Shopping ads. If you try to promote products that aren’t allowed, your entire Merchant Center account will get suspended.

When items are disapproved, you have a certain number of days to fix the issue. If you don’t, your entire Merchant Center account could get suspended. It’s critical to resolve item disapprovals as soon as possible, to avoid your entire data feed not serving ads.

What happens if you violate Google policy?

  1. Your feed is disapproved and your item is suspended.
  2. Your ad is disapproved and your campaign is suspended.
  3. Your campaign is disapproved and your ad is suspended.
  4. Your item is disapproved and your account is suspended.

Correct Answer:

  • Your item is disapproved and your account is suspended.

If you violate the Google policy your items are disapproved and your account is suspended.

There are two types of enforcement for Shopping ads policies: account suspension and item disapproval

Item disapprovals occur when the system determines the item doesn’t meet data quality requirements. For Shopping ads, the offending items are disapproved within Merchant Center. When an item gets disapproved, the rest of the data feed will continue running and showing ads.

Repeated policy violations can lead to account suspension. In addition, some items are not allowed to be advertised via Shopping ads. If you try to promote products that aren’t allowed, your entire Merchant Center account will get suspended.

When items are disapproved, you have a certain number of days to fix the issue. If you don’t, your entire Merchant Center account could get suspended. It’s critical to resolve item disapprovals as soon as possible, to avoid your entire data feed not serving ads.

What triggers a charge for a Shopping ad?

  1. Someone viewing an ad without engaging with the content
  2. Someone searching for an item
  3. Someone making a purchase on the site
  4. Someone clicking on an ad and landing on the site

Correct Answer:

  • Someone clicking on an ad and landing on the site

Someone clicking on an ad and landing on the site triggers a charge for a shopping ads. You’re charged when someone clicks your ad. And you’re charged only when someone clicks an ad that leads to the landing page on your website or to the Google-hosted landing page for your local inventory.

Just like other ad formats, your Shopping ads participate in an ad auction. Product Shopping ads are charged using cost-per-click (CPC), which means you’re charged when someone clicks your ad. And you’re charged only when someone clicks an ad that leads to the landing page on your website or to the Google-hosted landing page for your local inventory. You’ll only pay the minimum amount necessary to rank higher than the advertiser immediately below you, and you’ll often pay less than your maximum bid.

What will happen if you try to upload a feed in Google Merchant Center that does not have availability for each product?

  1. Availability is a required attribute, so Google’s system will flag it as a warning for you to resolve in the future.
  2. Availability is an optional attribute, so Google’s system will flag it as a warning for you to resolve in the future.
  3. Availability is not an attribute in the product feed, so Google’s system will disapprove the feed.
  4. Availability is a required attribute, so Google’s system will disapprove the feed until all required attributes are included.

Correct Answer:

  • Availability is a required attribute, so Google’s system will disapprove the feed until all required attributes are included.

Many of the feed attributes are required. These include id, title, description, link, image_link, availability, price, and gtin. For product types such as apparel, some countries may require additional attributes. Pay close attention to the required feed attributes. The system disapproves inaccurate or incomplete feeds after 30 days.

What’s an example of an omnichannel goal?

  1. A cosmetic company wants to increase their online sales by driving consumers to the website to make a purchase.
  2. A beverage company wants to raise awareness across Google platforms on a new line of sparkling water.
  3. The store marketing team at a large pet company wants to double only in-store sales by Q4.
  4. The digital marketing team is promoting a 25% off discount for shoppers who buy online and pick up in-store.

Correct Answer:

  • The digital marketing team is promoting a 25% off discount for shoppers who buy online and pick up in-store.

The goals that can be achieved using online and offline channels are called omnichannel goals.

Omnichannel goals: Optimize for both online conversions (leads) and offline conversions (store visits). Grow online and offline sales using omnichannel goals.

What’s an example of an online sales goal?

  1. Wanting to raise awareness of your product and encourage consumers to interact with your brand and drive website traffic.
  2. Wanting to promote your product and drive consumers to your physical location.
  3. Wanting your consumers to schedule an appointment before purchasing the product.
  4. Wanting to promote your online inventory and drive consumers to purchase a product on your website.

Correct Answer:

  • Wanting to promote your online inventory and drive consumers to purchase a product on your website.

Wanting to promote your online inventory and drive consumers to purchase a product on your website is an example of an online sales goal

What’s automatically optimized with a Smart Shopping campaign?

  1. Country of sale
  2. Campaign creation
  3. Product feed creation
  4. Budget allocation across networks

Correct Answer:

  • Budget allocation across networks

What’s the benefit of conversion tracking?

Options 1:

  1. You can identify the number of potential users who are interested in your product or likely to convert.
  2. You can measure conversion data. Conversion tracking is a report that you add to your campaign.
  3. You can make decisions based on conversion data and users interested in your product.
  4. You can optimize more effectively because conversion tracking shows you how many sales your campaign has driven.

Correct Answer:

  • You can optimize more effectively because conversion tracking shows you how many sales your campaign has driven.

Options 2:

  1. Conversion tracking shows you the number of potential users who are likely to convert or are interested in your product.
  2. Conversion tracking is a report that you add to your campaign that allows you to measure conversion data.
  3. Conversion tracking is a third-party platform that captures conversion data and users interested in your product.
  4. Conversion tracking shows you how many sales your campaign has driven, which you can use for future optimizations.

Correct Answer:

  • Conversion tracking shows you how many sales your campaign has driven, which you can use for future optimizations.

Conversion tracking shows you how many sales your campaign has driven, which allows it to evaluate performance. Set up conversion value tracking of events, such as online purchases (a preferred source of conversion events), signups, purchases from phone calls, and store visits.

A conversion occurs when an ad click or other interaction with your ad leads directly to a behaviour that’s valuable to you, such as a purchase, newsletter sign-up, phone call, or download.

It’s important to track conversions because they can give you insight into how the performance of your ads and listings relates directly to the success of your business. Conversion tracking can also help identify which ads, listings and keywords are most successful for your business.

Chapter 6 – Unlock the Power of Smart Shopping Campaigns

What’s the purpose of attributes in the product feed?

  1. Attributes are numerals only that describe a product.
  2. Attributes are text-only that describe a product.
  3. Attributes are keywords that describe a product.
  4. Attributes are the data points that describe a product.

Correct Answer:

  • Attributes are the data points that describe a product.

What’s the purpose of products groups in a Shopping campaign?

  1. Product groups are remarketing lists that you want to advertise in each of your campaigns.
  2. Product groups are predefined themes that you can select in each of your campaigns.
  3. Product groups are keywords that are defined by categories you can select in each of your campaigns.
  4. Product groups are used to specify which products from your feed you want to advertise in each campaign.

Correct Answer:

  • Product groups are used to specify which products from your feed you want to advertise in each campaign.

Shopping ads are powered by your product data instead of keywords. And unlike other ad types, they are organized by product groups, not ad groups.

Product groups: Product groups are used to specify which products you want to advertise in each campaign. Choose specific products or groups of products that you’d like to advertise in your campaign. If you don’t specify products, your entire feed will be eligible to appear in your ads. This could reduce their specificity and worsen their performance.

Chapter 5 – Identify the Right Shopping Campaign Type

What’s the relationship between Google Merchant Center and Google Ads?

  1. Google Merchant Center passes campaign performance to Google Ads so advertisers can use the data to influence future campaign builds.
  2. Google Ads passes inventory data to Google Merchant Center so advertisers can use the data to build a Shopping campaign.
  3. Google Ads passes campaign performance to Google Merchant Center so advertisers can use the data to influence future campaign builds.
  4. Google Merchant Center passes inventory data to Google Ads so advertisers can use the data to build a Shopping campaign.

Correct Answer:

  • Google Merchant Center passes inventory data to Google Ads so advertisers can use the data to build a Shopping campaign.

Shopping Ads are created using two platforms: Merchant Center and Google Ads. Merchant Center hosts your product inventory, and Google Ads allows you to create a campaign using the inventory data. Both platforms are necessary and serve different purposes.

Local Inventory ads are fueled by your local inventory data passed on in Merchant Center to help highlight your local offerings and drive traffic to your stores. The local inventory ads feature allows you to showcase your products and store information to nearby shoppers searching with Google.

The merchant hosted local storefront represents only a single merchant’s local storefront information. It lets direct customers to your website when they click on your local inventory ads and free local product listings.

When do you pay for a Shopping ad?

  1. When someone makes a purchase on the site
  2. When someone searches for your item
  3. When someone views your ad without engaging with the content
  4. When someone clicks on your ad and lands on the site

Correct Answer:

  • When someone clicks on your ad and lands on the site

You only pay when someone clicks through to your site. Shopping ads on Google can help you get big results on a smaller budget.

Your products are online in a format that shows shoppers you’ve got exactly what they’re looking for. And you only pay when someone clicks through to your site. Shopping ads on Google can help you get big results on a smaller budget.

When setting up a product feed in the Google Merchant Center, which of the following attributes is optional?

  1. availability
  2. price
  3. image_link
  4. product_type

Correct Answer:

  • product_type

There are also optional attributes, such as product type and custom labels, that you can use to describe your product. Custom attributes can be used to organize your campaigns in Google Ads.

Some of the optional attributes include custom_label_0, product_type, gender, age_group, color, and condition.

Chapter 4: Launch Your Retail Strategy

When should you expect to pay for a Shopping ad?

  1. After someone buys something on the site
  2. After someone searches for your item
  3. After someone views your ad without engaging
  4. After someone clicks on your ad and lands on the site

Correct Answer:

  • After someone clicks on your ad and lands on the site

You only pay when someone clicks through to your site. Shopping ads on Google can help you get big results on a smaller budget.

Just like other ad formats, your Shopping ads participate in an ad auction. You’ll decide how much you’re willing to pay for each click or engagement at the campaign level. You’ll only pay the minimum amount necessary to rank higher than the advertiser immediately below you, and you’ll often pay less than your maximum bid.

When you use Smart Shopping campaigns to run across Google platforms including YouTube, Google Search, and Google Images, which of these benefits do you gain?

  1. Viewable cost per impression (CPM)
  2. Maximize conversion value
  3. Enhanced cost-per-click (eCPC)
  4. Target return on ad spend (tROAS)

Correct Answer:

  • Target return on ad spend (tROAS)

This bid strategy automatically sets bids to help get as much conversion value as possible at the target return on ad spend (tROAS) you set.

tROAS also offers support for your omnichannel objectives by enabling you to include a value for offline performance (store visits).

By default, Smart Shopping campaigns set bids that maximize the value of your conversions within your provided average daily budget. If you have a specific performance goal, add a target return on ad spend (tROAS).

Chapter 7: Try It Out: Create a Smart Shopping Campaign

Where can your shoppers check out when purchasing an item? Choose three. Select 3 Correct Responses

  1. Gmail
  2. Maps
  3. Your local store
  4. Google Images
  5. Your website

Correct Answer:

  • Your local store
  • Google Images
  • Your website

Where might you see Standard Shopping ads? Choose three. Select 3 Correct Responses

  1. Gmail
  2. Google Maps
  3. Google Images
  4. The Shopping tab
  5. Google Search

Correct Answer:

  • Google Images
  • The Shopping tab
  • Google Search

You might see your standard Shopping ads can appear these three places. 1. In the Google Images, 2. The Shopping tab, and 3. in the Google Search.

Shopping ads are placed across Google sites and partner sites.

The Shopping tab: In select countries, Shopping ads may appear on the Shopping tab on Google Search.

Google Search: Shopping ads appear next to or above Google Search results. Shopping ads appear separately from text ads.

Google Images: Shopping ads may appear on the Google Images tab.

Where should you add negative keywords if you want to help prevent Standard Shopping ads from appearing when you do not want them to?

  1. The Merchant Center
  2. The product feed
  3. The ad
  4. The campaign

Correct Answer:

  • The campaign

Negative keywords can be an effective tool to avoid showing your products to the wrong shopper. However, adding too many negative keywords may significantly reduce overall or relevant traffic and can often hurt performance unless they’re carefully reviewed on a regular basis. An advertiser can use negative keywords to help prevent Shopping ads from appearing when they don’t want them to.

Chapter 5 – Identify the Right Shopping Campaign Type

Where would you advise someone to go in order to opt in to the Product Ratings Program?

  1. Product feed
  2. Google Ads
  3. Google My Business
  4. Google Merchant Center

Correct Answer:

  • Google Merchant Center

The most commonly used program in Merchant Center is the Product Rating program. Product Ratings appear as a 1- to the 5-star rating system and a count of total reviews. These star ratings represent aggregated rating and review data for the product, compiled from multiple sources, including merchants, third-party review aggregators, editorial sites, and consumers.

If you are participating in Product Ratings through Google Customer Reviews, your reviews will be collected by Google Customer Reviews and sent to Merchant Center.

Read more here: https://support.google.com/merchants/answer/6098512

Chapter 4: Launch Your Retail Strategy

Where would you go to opt into the Product Ratings program?

  1. Product feed
  2. Google Ads
  3. Google My Business
  4. Google Merchant Center

Correct Answer:

  • Google Merchant Center

Where would you go to opt in to the Product Ratings program?

Which Smart Shopping campaign setting will help you determine the value of acquiring new customers?

  1. Enhanced cost-per-click (eCPC)
  2. Optimize for store visits
  3. Click-through rate
  4. Target return on ad spend (tROAS)

Correct Answer:

  • Target return on ad spend (tROAS)

This bid strategy automatically sets bids to help get as much conversion value as possible at the target return on ad spend (tROAS) you set.

tROAS also offers support for your omnichannel objectives by enabling you to include a value for offline performance (store visits).

By default, Smart Shopping campaigns set bids that maximize the value of your conversions within your provided average daily budget. If you have a specific performance goal, add a target return on ad spend (tROAS).

Chapter 7: Try It Out: Create a Smart Shopping Campaign

Which ad format is available on a Smart Shopping campaign but not a Standard Shopping campaign?

  1. Gmail Ads
  2. Product Shopping Ads
  3. Local Inventory Ads
  4. Responsive Display Ads

Correct Answer:

  • Responsive Display Ads

Which ad format promotes in-store products and also drives traffic to stores? Select 1 Correct Responses

  1. Product Shopping ads
  2. Carousel ads
  3. Gmail ads
  4. Local inventory ads

Correct Answer:

  • Local inventory ads

Local Inventory Ads promote in-store offerings while also driving traffic to your brick and mortar store.

Local Inventory ads are fueled by your local inventory data passed on in Merchant Center to help highlight your local offerings and drive traffic to your stores.

The local inventory ads feature allows you to showcase your products and store information to nearby shoppers searching with Google. When shoppers click an ad that shows your local product they arrive on your local storefront, a Google-hosted page for your store or your omnichannel landing page if your website meets the necessary requirements. Shoppers use the local storefront to view in-store inventory, get store hours, get directions to your stores, and more.

Which basic website requirement must everyone follow in order to advertise on Shopping ads?

  1. Store policy
  2. Full contact information
  3. Country-specific destination URL
  4. Secure checkout

Correct Answer:

  • Secure checkout

Based on the Merchant Center programs that you participate in, Google may check your site for some basic requirements. Secure checkout process

Payment and transaction processing, as well as a collection of any sensitive and financial personal information from the user, must be conducted over a secure processing server (SSL-protected, with a valid SSL certificate — HTTPS://). Ask your webmaster to secure all your web pages to avoid policy suspension.

Which category type does irresponsible data collection fall under in the Google Ads Policy?

  1. Prohibited content
  2. Editorial standards
  3. Restricted content
  4. Prohibited practice

Correct Answer:

  • Prohibited practice

These are actions advertisers can’t take if they want to advertise with Google.

Examples include but are not limited to abuse of the ad network, irresponsible data collection and use, and misrepresentation of self, product, or service.

Examples of irresponsible data collection and use:

  • Obtaining the following data over non-secure SSL (https://) server connections:
  • Username or email in combination with passwords
  • Credit and debit card numbers
  • Bank and investment account numbers
  • Checking account numbers
  • Wire transfer numbers
  • National identity, pension, social security, tax ID, health care, or driver’s license number

Which definition of attributes in the product feed is correct?

  1. Attributes are text-only that describe a product.
  2. Attributes are keywords that describe a product.
  3. Attributes are numerals only that describe a product.
  4. Attributes are the data points that describe a product.

Correct Answer:

  • Attributes are the data points that describe a product.

Attributes are the data points that describe a product. Accurately describing your items using the required and recommended attributes helps potential shoppers to more easily search for and find your items as well as get accurate information about your products (e.g., price, availability).

When you use the required and suggested attributes to accurately describe your items, it helps people more easily search for and find your items. Some, such as condition [condition] and availability [availability], have standardized or accepted values. Others, including ID [id] or title [title], are left open for you to fill out for each of your products.

Chapter 4: Launch Your Retail Strategy

Which definition corresponds to a free product listing?

  1. Free product listings are paid Shopping ads that are converted due to low impressions and clicks.
  2. Free product listings participate in an ad auction and offer insights and controls to optimize performance and prioritize key products.
  3. Free product listings use product information directly from the website to curate no cost ads without a product feed.
  4. Free product listings appear on the Shopping Tab and provide an opportunity to highlight products and drive customers to your website at no cost.

Correct Answer:

  • Free product listings appear on the Shopping Tab and provide an opportunity to highlight products and drive customers to your website at no cost.

Free product listings on the Shopping tab provide an opportunity to highlight products and drive customers to your website for free. Unpaid listings on the Shopping tab require rich data to offer more visually enhanced experiences for shoppers who are searching for your products.

Which of the following Shopping campaign goals would you choose if your aim was to engage with shoppers who are close to making a purchase decision?

  1. Lead
  2. Awareness
  3. Website traffic
  4. Sales

Correct Answer:

  • Sales

With Google’s Shopping campaigns, we’ll help more customers find your products – online and in-store.

Drive sales or conversions online, in-app, by phone, or in-store. Engage with customers who have already contacted you or are close to making a purchase decision.

Chapter 5 – Identify the Right Shopping Campaign Type

Which of the following are options for checking out when shoppers purchase an item? Choose three. Select 3 Correct Responses

  1. Checkout on Maps
  2. Checkout on Gmail
  3. Checkout on your website
  4. Checkout on Google
  5. Checkout in your local store

Correct Answer:

  • Checkout on your website
  • Checkout on Google
  • Checkout in your local store

Merchant Center offers different ways for you to get your products in front of customers who checkout on your website, at your local store, and directly on Google. After you’ve entered your business information in Google Merchant Center, you’ll have the opportunity to decide where you’d like customers to checkout.

Checkout on your website: Enable product offers to show on surfaces across Google and let people find information about your products across various Google touchpoints with unpaid listings.

Checkout in your local store: Enable local surfaces across Google to show your store products in unpaid product listings across Google surfaces, such as Google Search, Google Images, Google Maps, and Google Shopping. The availability of listing types for each Google surface varies by country.

Checkout on Google: If you’ve selected US or France as the country for your business, you may be eligible to participate in Shopping Actions, which allows you to sell your products directly on Google.

Which of the following attributes is optional when setting up a product feed in the Google Merchant Center?

  1. Price
  2. image_link
  3. availability
  4. Product_type

Correct Answer:

  • Product_type

Which of the following is something retailers shouldn’t do in a shifting retail landscape?

  1. Accelerate by making data the foundation of everything they do
  2. Connect with customers anywhere and everywhere they are in a brand-first way
  3. Remove friction to drive action
  4. Provide minimal information to simply things

Correct Answer:

  • Provide minimal information to simply things

In partnership with Google, you can Accelerate your business with insights, tools, and data, Connect with shoppers at each step of the journey in a brand first way and Drive action with frictionless, convenient experiences on-site, in-store, and across the web.

  • Learn more here: Skillshop Display Certification
  • first chapter: Grow Your Retail Business with Google
  • Sub-Chapter: Partner with Google to reach your retail business goals

Which of the following is true of attributes in the product feed?

  1. Attributes are numerals only that describe a product.
  2. Attributes are keywords that describe a product.
  3. Attributes are text-only that describe a product.
  4. Attributes are the data points that describe a product.

Correct Answer:

  • Attributes are the data points that describe a product.

Which of the following situations would be true if you tried to upload a feed in Google Merchant Center that did not have availability for each product?

  1. Google’s system will flag it with a warning for you to resolve in the future. Availability is a required attribute.
  2. Google’s system will flag it as a warning for you to resolve in the future. Availability is an optional attribute.
  3. Google’s system will disapprove the feed, since availability is not an attribute in the product feed.
  4. Google’s system will disapprove the feed until all required attributes are included. Availability is a required attribute.

Correct Answer:

  • Google’s system will disapprove the feed until all required attributes are included. Availability is a required attribute.

Many of the feed attributes are required. These include id, title, description, link, image_link, availability, price, and gtin. For product types such as apparel, some countries may require additional attributes. Pay close attention to the required feed attributes. The system disapproves inaccurate or incomplete feeds after 30 days.

Which of these ad formats can be found in a Smart Shopping campaign but not a Standard Shopping campaign?

  1. Local Inventory Ads
  2. Gmail Ads
  3. Product Shopping Ads
  4. Responsive Display Ads

Correct Answer:

  • Responsive Display Ads

Which of these are ways Shopping helps you reach your goals? Choose three. Select 3 Correct Responses

  1. Drive app downloads
  2. Secure leads and contacts
  3. Drive traffic and sales
  4. Use data to fuel growth
  5. Build better consumer experiences

Correct Answer:

  • Drive traffic and sales
  • Use data to fuel growth
  • Build better consumer experiences

Build better consumer experiences, Use data to fuel growth and Drive traffic and sales are the three ways, The shopping ads help you reach your goals.

Which of these are ways you can help build a better consumer experience to drive action? Choose three. Select 3 Correct Responses

  1. Adopt a single channel experience (online only or offline only).
  2. Simplify the shopping experience by providing minimal information.
  3. Provide relevant and up-to-date information, such as store address, hours, locations, and in-stock products.
  4. Offer an easy checkout process.
  5. Let shoppers buy online and pick up in-store.

Correct Answer:

  • Provide relevant and up-to-date information, such as store address, hours, locations, and in-stock products.
  • Offer an easy checkout process.
  • Let shoppers buy online and pick up in-store.

There are many ways you can help build a better consumer experience. Provide up-to-date information about your store’s opening and closing hours and the clear address. Let them know about your in-stock products accurately. Offer an easy checkout process, and Let shoppers buy online and pick up in-store.

Once you’ve connected with your customers with the help of Google Ads, offer them an easy checkout process by letting them buy online or pick up in the store. Build trust by providing relevant and up-to-date information, such as store address, hours, locations, and in-stock products.

Which of these choices describes a free product listing?

  1. Free product listings are paid Shopping ads that are converted due to low impressions and clicks.
  2. Free product listings participate in an ad auction and offer insights and controls to optimize performance and prioritize key products.
  3. Free product listings use product information directly from the website to curate no cost ads without a product feed.
  4. Free product listings appear on the Shopping Tab and provide an opportunity to highlight products and drive customers to your website at no cost.

Correct Answer:

  • Free product listings appear on the Shopping Tab and provide an opportunity to highlight products and drive customers to your website at no cost.

Free product listings on the Shopping tab provide an opportunity to highlight products and drive customers to your website for free. Unpaid listings on the Shopping tab require rich data to offer more visually enhanced experiences for shoppers who are searching for your products.

Which of these choices would make a good secondary bid strategy for a client who wanted to run on Smart Shopping campaigns and use Maximize Conversion Value as a bid strategy?

  1. Manual Max CPC
  2. Enhanced CPC
  3. Maximize Clicks
  4. Target Return On Ad Spend (tROAS)

Correct Answer:

  • Target Return On Ad Spend (tROAS)

Which of these components are optimized automatically with a Smart Shopping campaign?

  1. Product feed creation
  2. Country of sale
  3. Campaign creation
  4. Budget allocation across networks

Correct Answer:

  • Budget allocation across networks

Smart Shopping campaigns automatically manage ad creation, bidding, and budget allocation across all of these networks — so you don’t have to. The budget is automatically allocated across channels based on performance. Google automates ad placement and bidding for each ad in your Smart Shopping campaigns, bidding for maximum conversion value at your given budget.

Chapter 5 – Identify the Right Shopping Campaign Type

Read more here: https://support.google.com/google-ads/answer/7674739

Which of these formats is available in a Smart Shopping campaign but unavailable in a Standard Shopping campaign?

  1. Local Inventory Ads
  2. Product Shopping Ads
  3. Gmail Ads
  4. Responsive Display Ads

Correct Answer:

  • Responsive Display Ads

With responsive display ads, you can upload your assets (images, headlines, logos, videos, and descriptions), and Google will automatically generate ad combinations for websites, apps, YouTube, and Gmail. Responsive display ads can be used in Display campaigns.

The responsive Display Ad format is available only in smart shopping campaigns. This format is not found in the standard shopping campaign.

Read more here: https://support.google.com/google-ads/answer/6363750

Which of these formats promotes in-store offerings while also driving traffic to stores?

  1. Product Shopping ads
  2. Carousel ads
  3. Gmail ads
  4. Local inventory ads

Correct Answer:

  • Local inventory ads

Local Inventory Ads promote in-store offerings while also driving traffic to your brick and mortar store.

Local Inventory ads are fueled by your local inventory data passed on in Merchant Center to help highlight your local offerings and drive traffic to your stores.

The local inventory ads feature allows you to showcase your products and store information to nearby shoppers searching with Google. When shoppers click an ad that shows your local product they arrive on your local storefront, a Google-hosted page for your store or your omnichannel landing page if your website meets the necessary requirements. Shoppers use the local storefront to view in-store inventory, get store hours, get directions to your stores, and more.

Which of these formats promotes in-store products and drives traffic to brick-and-mortar locations?

  1. Product Shopping ads
  2. Carousel ads
  3. Gmail ads
  4. Local inventory ads

Correct Answer:

  • Local inventory ads

Local Inventory Ads promote in-store offerings while also driving traffic to your brick and mortar store.

Local Inventory ads are fueled by your local inventory data passed on in Merchant Center to help highlight your local offerings and drive traffic to your stores.

The local inventory ads feature allows you to showcase your products and store information to nearby shoppers searching with Google. When shoppers click an ad that shows your local product they arrive on your local storefront, a Google-hosted page for your store or your omnichannel landing page if your website meets the necessary requirements. Shoppers use the local storefront to view in-store inventory, get store hours, get directions to your stores, and more.

Which of these is a benefit of Shopping Ads?

  1. Shopping Ads are highly customizable to match the look and feel of a partner website that uses images and text to drive brand awareness.
  2. Shopping Ads use a carousel format that allows for video, images, and text that change based on the search query.
  3. Shopping Ads are a text-based-only format that’s easy to set up using keywords and location as the minimum requirement for launching.
  4. Shopping Ads use product attributes to show ads on relevant searches to increase conversion.

Correct Answer:

  • Shopping Ads use product attributes to show ads on relevant searches to increase conversion.

Instead of keywords, Shopping ads use product attributes, which are defined in a Merchant Center data feed, to show ads on relevant searches.

Instead of keywords, Shopping ads use product attributes, which are defined in a Merchant Center data feed, to show ads on relevant searches. Advertisers can browse product inventory directly in Google Ads and create product groups for the items they want to promote.

Which of these is a requirement for advertising on Shopping ads?

  1. Full contact information
  2. Store policy
  3. Country-specific destination URL
  4. Secure checkout

Correct Answer:

  • Secure checkout

Based on the Merchant Center programs that you participate in, Google may check your site for some basic requirements. Secure checkout process

Payment and transaction processing, as well as a collection of any sensitive and financial personal information from the user, must be conducted over a secure processing server (SSL-protected, with a valid SSL certificate — HTTPS://). Ask your webmaster to secure all your web pages to avoid policy suspension.

Which of these is an online sales goal?

  1. You want to promote your product and drive consumers to your physical location.
  2. You want to raise awareness of your product and encourage consumers to interact with your brand and drive website traffic.
  3. You want your consumers to schedule an appointment before purchasing the product.
  4. You want to promote your online inventory and drive consumers to purchase a product on your website.

Correct Answer:

  • You want to promote your online inventory and drive consumers to purchase a product on your website.

Shopping ads help you promote your website’s product online and generate sales on the website. Your products’ images and descriptions are taken from the merchant center. These ads are shown on various Google properties and other partner networks.

Which of these programs are commonly used in Google Merchant Center? Choose two. Select 2 Correct Responses

  1. Store Ratings
  2. Local campaigns
  3. Product Ratings
  4. Promotions

Correct Answer:

  • Product Ratings
  • Promotions

Which of these statements about Shopping Ads is true?

  1. Shopping Ads use a carousel format that allows for video, images, and text that change based on the search query.
  2. Shopping Ads are a text-based-only format that’s easy to set up using keywords and location as the minimum requirement for launching.
  3. Shopping Ads are highly customizable to match the look and feel of a partner website that uses images and text to drive brand awareness.
  4. Shopping Ads use product attributes to show ads on relevant searches to increase conversion.

Correct Answer:

  • Shopping Ads use product attributes to show ads on relevant searches to increase conversion.

Instead of keywords, Shopping ads use product attributes, which are defined in a Merchant Center data feed, to show ads on relevant searches.

Which of these statements about Smart shopping campaigns is accurate?

  1. Smart Shopping campaigns can help you find and reach audiences across Google by creating a campaign for each channel.
  2. Smart Shopping campaigns can help you find and reach audiences across Shopping and Search without needing to create a separate campaign for each channel.
  3. Smart Shopping campaigns can help you find and reach audiences across Shopping and Search by creating a separate campaign for Shopping and Search.
  4. Smart Shopping campaigns can help you find and reach audiences across Google’s platform without needing to create a separate campaign for each channel.

Correct Answer:

  • Smart Shopping campaigns can help you find and reach audiences across Google’s platform without needing to create a separate campaign for each channel.

Which of these statements about product groups in a Shopping campaign is true?

  1. Product groups are keywords that are defined by categories you can select in each of your campaigns.
  2. Product groups are predefined themes that you can select in each of your campaigns.
  3. Product groups are remarketing lists that you want to advertise in each of your campaigns.
  4. Product groups are used to specify which products from your feed you want to advertise in each campaign.

Correct Answer:

  • Product groups are used to specify which products from your feed you want to advertise in each campaign.

Which of these statements is true of Smart Shopping campaigns?

  1. Smart Shopping campaigns optimize toward a retailer’s business goals by providing manual control over performance optimization, driving simplicity, performance and reach
  2. Smart Shopping campaigns give you complete control over the campaign setup, ad, and bidding.
  3. Smart Shopping campaigns provide the options of adding manual input and advanced machine learning.
  4. Smart Shopping campaigns optimize toward a retailer’s business goals through the use of machine learning across Google’s suite of ad networks, driving performance, simplicity, and reach.

Correct Answer:

  • Smart Shopping campaigns optimize toward a retailer’s business goals through the use of machine learning across Google’s suite of ad networks, driving performance, simplicity, and reach.

Which of these tactics would help you maximize performance for a Smart Shopping campaign?

  1. Launch at least 100 Smart Shopping campaigns per account and optimize based on performance.
  2. Create as many as 150 Smart Shopping campaigns to test performance and optimization.
  3. Don’t set a limit to Smart Shopping campaigns because machine learning will optimize one Smart Shopping campaign over another.
  4. Consolidate your Smart Shopping campaigns and only create separate campaigns when necessary.

Correct Answer:

  • Consolidate your Smart Shopping campaigns and only create separate campaigns when necessary.

Which of these things does a Smart Shopping campaign automatically optimize?

  1. Campaign creation
  2. Product feed creation
  3. Country of sale
  4. Budget allocation across networks

Correct Answer:

  • Budget allocation across networks

Which of these ways can Shopping ads help retailers connect with potential shoppers? Choose two. Select 2 Correct Responses

  1. Shopping ads let retailers add keywords in their campaigns to show products when potential shoppers search for the relevant keyword. Shoppers are more likely to click on an ad if retailers use keywords to match queries.
  2. Shoppers can browse and interact with attractive and engaging Shopping ads that give them a better sense of the product, which in return helps generate profit for the business.
  3. Shopping ads let retailers showcase their brand by displaying their product name, price, and image. This gives shoppers a sense of the product before they open the ad.
  4. Shopping ads let more than one Shopping ad — or a Shopping ad and a text ad — for the same retailer appear in a given search. This increases a retailer’s presence on the search results page.

Correct Answer:

  • Shopping ads let retailers showcase their brand by displaying their product name, price, and image. This gives shoppers a sense of the product before they open the ad.
  • Shopping ads let more than one Shopping ad — or a Shopping ad and a text ad — for the same retailer appear in a given search. This increases a retailer’s presence on the search results page.

Shopping ads let retailers showcase their brand by displaying their product name, price, and image. This gives shoppers a sense of the product before they open the ad. Shopping ads let more than one Shopping ad — or a Shopping ad and a text ad — for the same retailer appear in a given search. This increases a retailer’s presence on the search results page.

Broader presence: It’s possible for more than one Standard Shopping ad — or a Shopping ad and a text ad — for the same retailer to appear for a given search. This increases a retailer’s presence on the search results page. Smart Shopping campaigns and Performance Max span across all of Google’s channels — YouTube, Display, Search, Discover, and more.

More than one of your Shopping ads can appear for a given user search and, if relevant, a Shopping ad and a text ad can also appear at the same time. This means your reach with users for a single search could double.

Shoppers want to see the product name, price, and image, and all of these items appear in Shopping ads. This allows shoppers to get a sense of the product before opening the ad.

Which of these website features are required in order to advertise on Shopping ads?

  1. Store policy
  2. Full contact information
  3. Country-specific destination URL
  4. Secure checkout

Correct Answer:

  • Secure checkout

Based on the Merchant Center programs that you participate in, Google may check your site for some basic requirements. Secure checkout process

Payment and transaction processing, as well as a collection of any sensitive and financial personal information from the user, must be conducted over a secure processing server (SSL-protected, with a valid SSL certificate — HTTPS://). Ask your webmaster to secure all your web pages to avoid policy suspension.

Which setting in a Smart Shopping campaign will help you know the value of acquiring new customers?

  1. Optimize for store visits
  2. Click-through rate
  3. Enhanced cost-per-click (eCPC)
  4. Target return on ad spend (tROAS)

Correct Answer:

  • Target return on ad spend (tROAS)

This bid strategy automatically sets bids to help get as much conversion value as possible at the target return on ad spend (tROAS) you set.

tROAS also offers support for your omnichannel objectives by enabling you to include a value for offline performance (store visits).

By default, Smart Shopping campaigns set bids that maximize the value of your conversions within your provided average daily budget. If you have a specific performance goal, add a target return on ad spend (tROAS).

Chapter 7: Try It Out: Create a Smart Shopping Campaign

Which statements are aligned with Google’s policy mission? Choose three. Select 3 Correct Responses

  1. Boost revenue for businesses
  2. Protect the business from fraudulent charges
  3. Implement fair and consistent policies
  4. Promote positive experience for all users
  5. Protect users’ online safety

Correct Answer:

  • Implement fair and consistent policies
  • Promote positive experience for all users
  • Protect users’ online safety

Google Ads aims to promote a positive experience for users, advertisers, partners, and Googlers by developing and implementing fair and consistent policies and by working to protect users’ online safety.

Which two statements accurately convey what differentiates Shopping campaigns from Search campaigns? Choose two. Select 2 Correct Responses

  1. Shopping ads are manually generated.
  2. Shopping campaigns are organized by ad groups instead of product groups.
  3. Shopping campaigns rely on product information instead of keywords.
  4. Shopping campaigns are organized by product groups.

Correct Answer:

  • Shopping campaigns rely on product information instead of keywords.
  • Shopping campaigns are organized by product groups.

Which two statements capture what differentiates Shopping campaigns from Search campaigns? Choose two. Select 2 Correct Responses

  1. Shopping ads are manually generated.
  2. Shopping campaigns are organized by ad groups instead of products groups.
  3. Shopping campaigns rely on product information instead of keywords.
  4. Shopping campaigns are organized by product groups.

Correct Answer:

  • Shopping campaigns rely on product information instead of keywords.
  • Shopping campaigns are organized by product groups.

Inside a Shopping campaign’s ad group, you’ll work with your inventory to place bids using product groups instead of keywords. A product group is just a subset of your inventory that you define, and all the products inside it use the same bid.

You don’t have to manually create Shopping ads. Google will automatically use the product info added through Merchant Center to generate the ads for you. Both the product info in Merchant Center and the bid set in Google Ads helps Google’s system determine which ad will show for a user’s search query.

You can organize your product inventory into product groups within Google Ads. Product groups give you the ability to bid more for a subset of products that are more profitable.

Chapter 5 – Identify the Right Shopping Campaign Type

Which two statements describe what makes Shopping campaigns different from Search campaigns? Choose two. Select 2 Correct Responses

  1. Shopping ads are manually generated.
  2. Shopping campaigns are organized by ad groups instead of product groups.
  3. Shopping campaigns are organized by product groups.
  4. Shopping campaigns rely on product information instead of keywords.

Correct Answer:

  • Shopping campaigns are organized by product groups.
  • Shopping campaigns rely on product information instead of keywords.

Why is it recommended to have a remarketing list with a Smart Shopping campaign?

  1. A remarketing list will help Smart Shopping campaigns drive in-store only traffic based on interest in your local products.
  2. A remarketing list will help Smart Shopping campaigns reach users who already made a purchase at a local store.
  3. A remarketing list will help Smart Shopping campaigns capture keywords of users who are likely to purchase again and add the list to the campaign.
  4. A remarketing list will help Smart Shopping campaigns reach users who are more likely to purchase again because they’ve already shown interest in your products.

Correct Answer:

  • A remarketing list will help Smart Shopping campaigns reach users who are more likely to purchase again because they’ve already shown interest in your products.

It’s a best practice to create a remarketing audience list made up of people who visit your site and convert. Adding a remarketing list will help Smart Shopping campaigns reach users who are more likely to convert again because they’ve already shown interest in your products.

It’s recommended to have a remarketing list of at least 100 active users associated with your account. Continuously adding new people can help ensure you have the recommended number of active users.

Chapter 6 – Unlock the Power of Smart Shopping Campaigns

You are advising someone on the difference between Smart shopping campaigns and Standard Shopping campaigns. Which of these statements could you use to accurately convey Smart shopping campaigns’ benefits?

  1. Smart Shopping campaigns can help you find and reach audiences across Shopping and Search without needing to create a separate campaign for each channel.
  2. Smart Shopping campaigns can help you find and reach audiences across Google by creating a campaign for each channel.
  3. Smart Shopping campaigns can help you find and reach audiences across Shopping and Search by creating a separate campaign for Shopping and Search.
  4. Smart Shopping campaigns can help you find and reach audiences across Google’s platform without needing to create a separate campaign for each channel.

Correct Answer:

  • Smart Shopping campaigns can help you find and reach audiences across Google’s platform without needing to create a separate campaign for each channel.

You are working with a client who is new to Shopping ads and you noticed that the inventory data the client plans to use for their product feed isn’t accurate. If a product feed is uploaded with data quality issues, what are two issues that might arise? Choose two. Select 2 Correct Responses

  1. Data quality issues in Merchant Center will be detected by Google’s system and will permanently suspend the account
  2. Google’s system will detect data quality issues in Google Ads and disapprove campaigns with those items until the violation is resolved.
  3. Google’s system will detect data quality issues in Merchant Center and disapprove items until the violation is resolved.
  4. Users may lose trust in Google and the retailer if the product information in the ad does not match the information on the website.

Correct Answer:

  • Google’s system will detect data quality issues in Merchant Center and disapprove items until the violation is resolved.
  • Users may lose trust in Google and the retailer if the product information in the ad does not match the information on the website.

Google has developed policies to make sure people have a consistent and positive experience when using Google platforms and partner sites. If you don’t follow these policies, Google might disapprove items in the Merchant Center account until you correct the item violations. If an issue persists, Google may suspend your account until the issue is resolved.

It’s critical that advertisers lead users to a credible, reliable, and transparent landing page when an ad is clicked. When a landing page doesn’t match what the ad promises, users are more likely to leave the advertiser’s website without buying anything. This is a poor experience for users and for the advertiser.

You own a small business that sells baseball caps. You’re ready to run your first Smart Shopping campaign that uses a set budget. How does the system allocate budget on a Smart Shopping campaign?

  1. Budget is automatically allocated by campaign, so you’ll need to create a separate campaign by channel, and Smart Shopping will optimize budget.
  2. Budget is manually allocated across channels, based on your channel preference. You have control over the campaign setup while manually optimizing by channel.
  3. Budget is manually allocated by campaign, so you’ll need to create a separate campaign by channel and budget.
  4. Budget is automatically allocated across channels, based on performance. You don’t need to create a separate campaign for each channel.

Correct Answer:

  • Budget is automatically allocated across channels, based on performance. You don’t need to create a separate campaign for each channel.

Bidding is automatically set for each individual auction and adjusted to get the maximum conversion value for your budget. Budget is automatically allocated across channels based on performance.

Chapter 6 – Unlock the Power of Smart Shopping Campaigns

You own a small business that sells scented candles. You’re ready to run your first Smart Shopping campaign that uses a set budget. How does the system allocate budget on a Smart Shopping campaign?

  1. Budget is manually allocated across channels, based on your channel preference. You have control over the campaign setup while manually optimizing by channel.
  2. Budget is manually allocated by campaign, so you’ll need to create a separate campaign by channel and budget.
  3. Budget is automatically allocated by campaign, so you’ll need to create a separate campaign by channel, and Smart Shopping will optimize budget.
  4. Budget is automatically allocated across channels, based on performance. You don’t need to create a separate campaign for each channel.

Correct Answer:

  • Budget is automatically allocated across channels, based on performance. You don’t need to create a separate campaign for each channel.

Bidding is automatically set for each individual auction and adjusted to get the maximum conversion value for your budget. Budget is automatically allocated across channels based on performance.

Chapter 6 – Unlock the Power of Smart Shopping Campaigns

You own a small business that sells shoes. You’re ready to run your first Smart Shopping campaign that uses a set budget. How does the system allocate budget on a Smart Shopping campaign?

  1. Budget is manually allocated across channels, based on your channel preference. You have control over the campaign setup while manually optimizing by channel.
  2. Budget is automatically allocated by campaign, so you’ll need to create a separate campaign by channel, and Smart Shopping will optimize budget.
  3. Budget is manually allocated by campaign, so you’ll need to create a separate campaign by channel and budget.
  4. Budget is automatically allocated across channels, based on performance. You don’t need to create a separate campaign for each channel.

Correct Answer:

  • Budget is automatically allocated across channels, based on performance. You don’t need to create a separate campaign for each channel.

Bidding is automatically set for each individual auction and adjusted to get the maximum conversion value for your budget. Budget is automatically allocated across channels based on performance.

Chapter 6 – Unlock the Power of Smart Shopping Campaigns

You want to launch your first Shopping campaign, but you don’t know the difference between Search and Shopping. What’s a benefit of Shopping Ads?

  1. Shopping Ads are a text-based-only format that’s easy to set up using keywords and location as the minimum requirement for launching.
  2. Shopping Ads use a carousel format that allows for video, images, and text that change based on the search query.
  3. Shopping Ads are highly customizable to match the look and feel of a partner website that uses images and text to drive brand awareness.
  4. Shopping Ads use product attributes to show ads on relevant searches to increase conversion.

Correct Answer:

  • Shopping Ads use product attributes to show ads on relevant searches to increase conversion.

Shopping ads use product attributes, which are defined in a Merchant Center data feed, to show ads on relevant searches. Where as Search ads use keywords to show relevant ads.

You work at a global company that ships products around the world. You would like to create a Shopping campaign to promote products in the European Economic Area and Switzerland. How are Shopping ads served in the European Economic Area and Switzerland?

  1. Shopping ads can be served by Google My Business.
  2. Shopping ads can be served by one Comparison Shopping Service (CSS).
  3. Shopping ads can be served by Google Merchant Center only.
  4. Shopping ads can be served by any Comparison Shopping Service (CSS) you work with.

Correct Answer:

  • Shopping ads can be served by any Comparison Shopping Service (CSS) you work with.

You work at a large multinational company that ships products globally. You would like to create a Shopping campaign to promote products in the European Economic Area and Switzerland. How are Shopping ads served in the European Economic Area and Switzerland?

  1. They can be served by Google Merchant Center only.
  2. They can be served by Google My Business.
  3. They can be served by one Comparison Shopping Service (CSS).
  4. They can be served by any Comparison Shopping Service (CSS) you work with.

Correct Answer:

  • They can be served by any Comparison Shopping Service (CSS) you work with.

In the European Economic Area and Switzerland, Shopping ads can be served by any Comparison Shopping Service (CSS) you work with. The ads will show on general search results pages and on any other surfaces the CSS has opted into.

Comparison Shopping Services (CSSs) can place Shopping ads and free product listings on Google on behalf of merchants in the following countries: Austria, Belgium, Czech Republic, Denmark, finland, France, Germany, Greece, Hungary, Ireland, Italy, the Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Spain, Sweden, Switzerland, and the United Kingdom

Chapter 5 – Identify the Right Shopping Campaign Type

You work at an agency and manage several retail accounts in Google Ads. One of your clients is new to Shopping Ads and would like to track performance by product category (ex: apparel) and gender. The client is passing the required and optional attributes for apparel in the product feed. Which recommendation would you make to their campaign structure to achieve granular reporting?

  1. Create a campaign for each gender, then set up product groups by apparel type. Example: Campaign #1: Women Product group #1: Tops Product group #2: Shoes
  2. Create a catch-all campaign. Example: Campaign #1: Tops Product group: All products
  3. Create a campaign by product category, then set up product groups by gender. Example: Campaign #1: Tops Product group #1: Women’s Top Product group #2: Men’s Top
  4. Create a campaign by product category and gender, and use product groups. Example: Campaign #1: Women’s Top Product group #1: Sweater Product group #2: Short Sleeves

Correct Answer:

  • Create a campaign by product category and gender, and use product groups. Example: Campaign #1: Women’s Top Product group #1: Sweater Product group #2: Short Sleeves

You work at an agency and one of your clients wants to track performance by product category (ex: apparel) and gender. They already passed the optional and required attributes for apparel in the product feed. How could they achieve granular reporting?

  1. Create a campaign for each gender, then set up product groups by apparel type. Example: Campaign #1: Women Product group #1: Tops Product group #2: Shoes
  2. Create a catch-all campaign. Example: Campaign #1: Tops Product group: All products
  3. Create a campaign by product category, then set up product groups by gender. Example: Campaign #1: Tops Product group #1: Women’s Top Product group #2: Men’s Top
  4. Create a campaign by product category and gender, and use product groups. Example: Campaign #1: Women’s Top Product group #1: Sweater Product group #2: Short Sleeves

Correct Answer:

  • Create a campaign by product category and gender, and use product groups. Example: Campaign #1: Women’s Top Product group #1: Sweater Product group #2: Short Sleeves

You work at an agency and one of your clients wants to track performance by product category (ex: apparel) and gender. They already passed the required and optional attributes for apparel in the product feed. Which of these techniques could help them achieve granular reporting?

  1. Create a campaign for each gender, then set up product groups by apparel type. Example: Campaign #1: Women Product group #1: Tops Product group #2: Shoes
  2. Create a catch-all campaign. Example: Campaign #1: Tops Product group: All products
  3. Create a campaign by product category, then set up product groups by gender. Example: Campaign #1: Tops Product group #1: Women’s Top Product group #2: Men’s Top
  4. Create a campaign by product category and gender, and use product groups. Example: Campaign #1: Women’s Top Product group #1: Sweater Product group #2: Short Sleeves

Correct Answer:

  • Create a campaign by product category and gender, and use product groups. Example: Campaign #1: Women’s Top Product group #1: Sweater Product group #2: Short Sleeves

There are also optional attributes, such as product type and custom labels, that you can use to describe your product. Custom attributes can be used to organize your campaigns in Google Ads.

Some of the optional attributes include custom_label_0, product_type, gender, age_group, color, and condition.

Chapter 4: Launch Your Retail Strategy

Your client is working with an agency to set up a product feed in Google Merchant Center, but the agency is not sure which attributes to include. Which attribute is optional?

  1. image_link
  2. availability
  3. price
  4. product_type

Correct Answer:

  • product_type

Your client wants to run on Smart Shopping campaigns and use Maximize Conversion Value as a bid strategy. The client also wants to set a secondary bid strategy. Which secondary bid strategy should they select?

  1. Maximize Clicks
  2. Enhanced CPC
  3. Manual Max CPC
  4. Target Return On Ad Spend (tROAS)

Correct Answer:

  • Target Return On Ad Spend (tROAS)

For Smart Shopping campaigns, your bid strategy will be Maximize Conversion Value, and you can set a secondary goal such as return on ad spend (ROAS), new customer acquisition, or store visits.

Target Return on Ad Spend (tROAS): This bid strategy automatically sets bids to help get as much conversion value as possible at the target return on ad spend (tROAS) you set. tROAS also offers support for your omnichannel objectives by enabling you to include a value for offline performance (store visits).

You’d like to promote your products across Google’s platform but aren’t sure if you should go with a Smart Shopping campaign or a Standard Shopping campaign. Which statement is true about Smart Shopping campaigns?

  1. Smart Shopping campaigns can help you find and reach audiences across Google by creating a campaign for each channel.
  2. Smart Shopping campaigns can help you find and reach audiences across Shopping and Search without needing to create a separate campaign for each channel.
  3. Smart Shopping campaigns can help you find and reach audiences across Shopping and Search by creating a separate campaign for Shopping and Search.
  4. Smart Shopping campaigns can help you find and reach audiences across Google’s platform without needing to create a separate campaign for each channel.

Correct Answer:

  • Smart Shopping campaigns can help you find and reach audiences across Google’s platform without needing to create a separate campaign for each channel.

With Smart Shopping campaigns, Google’s machine learning uses your product feed to create and show a variety of ads across different networks, including the Google Search Network, Google Display Network, YouTube, and Gmail. Our systems test different combinations of the image and text assets you provide, then select and show the most relevant ads, automatically.

Read more here: https://support.google.com/google-ads/answer/7674739

You’re a marketing specialist for a large European housewares retailer and want to advertise new products to drive site traffic. How can Merchant Center support your shopping strategy?

  1. Merchant Center offers robust reporting and analytics to track campaign and product-level performance.
  2. Merchant Center lets you create campaigns, update ads, perform ad targeting, and select new products to advertise.
  3. Merchant Center allows you to easily manage and update store information, manage product reviews, and create highly customizable Shopping ads.
  4. Merchant Center lets you manage how your in-store and online product inventory appears on Google.

Correct Answer:

  • Merchant Center lets you manage how your in-store and online product inventory appears on Google.

Google Merchant Center is the platform where you upload your store and product data to make it available for Shopping ads and other Google solutions. This platform is also used to manage your product inventory for your ads. In Europe, Smart Shopping campaigns can be used with any Comparison Shopping Service (CSS) you work with. The ads show on general search results pages and on any other surfaces the CSS has opted into

You’re a marketing specialist for a large European pet company and want to advertise new products to drive site traffic. How can Merchant Center support your shopping strategy?

  1. Merchant Center offers robust reporting and analytics to track campaign and product-level performance.
  2. Merchant Center allows you to easily manage and update store information, manage product reviews, and create highly customizable Shopping ads.
  3. Merchant Center lets you create campaigns, update ads, perform ad targeting, and select new products to advertise.
  4. Merchant Center lets you manage how your in-store and online product inventory appears on Google.

Correct Answer:

  • Merchant Center lets you manage how your in-store and online product inventory appears on Google.

You’re a marketing specialist for a large European sporting goods retailer and want to advertise new products to drive site traffic. How can Merchant Center support your shopping strategy?

  1. Merchant Center lets you create campaigns, update ads, perform ad targeting, and select new products to advertise.
  2. Merchant Center offers robust reporting and analytics to track campaign and product-level performance.
  3. Merchant Center allows you to easily manage and update store information, manage product reviews, and create highly customizable Shopping ads.
  4. Merchant Center lets you manage how your in-store and online product inventory appears on Google.

Correct Answer:

  • Merchant Center lets you manage how your in-store and online product inventory appears on Google.

You’re building a product feed for a client who is new to Shopping ads, and you notice the client’s inventory data isn’t accurate. What two things may happen if the feed is uploaded with data quality issues? Choose two. Select 2 Correct Responses

  1. Data quality issues in Merchant Center will be detected by Google’s system and will permanently suspend the account
  2. Google’s system will detect data quality issues in Google Ads and disapprove campaigns with those items until the violation is resolved.
  3. Users may lose trust in Google and the retailer if the product information in the ad does not match the information on the website.
  4. Google’s system will detect data quality issues in Merchant Center and disapprove items until the violation is resolved.

Correct Answer:

  • Users may lose trust in Google and the retailer if the product information in the ad does not match the information on the website.
  • Google’s system will detect data quality issues in Merchant Center and disapprove items until the violation is resolved.

Google has developed policies to make sure people have a consistent and positive experience when using Google platforms and partner sites. If you don’t follow these policies, Google might disapprove items in the Merchant Center account until you correct the item violations. If an issue persists, Google may suspend your account until the issue is resolved.

It’s critical that advertisers lead users to a credible, reliable, and transparent landing page when an ad is clicked. When a landing page doesn’t match what the ad promises, users are more likely to leave the advertiser’s website without buying anything. This is a poor experience for users and for the advertiser.

You’re building a product feed for a client who is new to Shopping ads. You notice inaccuracies in the client’s inventory data. If a product feed is uploaded with data quality issues, what are two issues that might arise? Choose two. Select 2 Correct Responses

  1. Google’s system will detect data quality issues in Google Ads and disapprove campaigns with those items until the violation is resolved.
  2. Data quality issues in Merchant Center will be detected by Google’s system and will permanently suspend the account
  3. Users may lose trust in Google and the retailer if the product information in the ad does not match the information on the website.
  4. Google’s system will detect data quality issues in Merchant Center and disapprove items until the violation is resolved.

Correct Answer:

  • Users may lose trust in Google and the retailer if the product information in the ad does not match the information on the website.
  • Google’s system will detect data quality issues in Merchant Center and disapprove items until the violation is resolved.

Google has developed policies to make sure people have a consistent and positive experience when using Google platforms and partner sites. If you don’t follow these policies, Google might disapprove items in the Merchant Center account until you correct the item violations. If an issue persists, Google may suspend your account until the issue is resolved.

It’s critical that advertisers lead users to a credible, reliable, and transparent landing page when an ad is clicked. When a landing page doesn’t match what the ad promises, users are more likely to leave the advertiser’s website without buying anything. This is a poor experience for users and for the advertiser.

You’re in the process of creating a Google Merchant Center account and realize you don’t have a refund policy. Your company does not allow refunds. What should you do next?

Options 1:

  1. Don’t do anything. You are not required to state refund policy on your landing page. The policy is required for businesses that offer a refund; otherwise, it’s not a violation to exclude it from the footer of the website so it’s readily available.
  2. Begin offering refunds and include the return and refund policy in the landing page footer so that it is readily available. In order to run on Shopping ads, both of these things are required.
  3. Make sure there is a disclaimer. Whether a business offers refunds or not, it’s not required to have the policy on the website landing page as long as there’s a disclaimer.
  4. Consider adding the return and refund policy to the website footer. It’s OK that you don’t allow returns or refunds, but you are required to state your refund policy clearly on your landing page so that it is readily available.

Correct Answer:

  • Consider adding the return and refund policy to the website footer. It’s OK that you don’t allow returns or refunds, but you are required to state your refund policy clearly on your landing page so that it is readily available.

Options 2:

  1. Refund policy is not a landing page requirement. Whether a business offers refunds or not, it’s not required to have the policy on the website as long as there’s a disclaimer.
  2. Refund policy is an optional landing page requirement. The policy is required for businesses that offer a refund; otherwise, it’s not a violation to exclude it from the footer of the website so it’s readily available.
  3. Refund policy is a landing page requirement. In order to run on Shopping ads, you’ll need to offer refunds and clearly state on the policy to the footer of the website so it’s readily available.
  4. Refund policy is a landing page requirement. It’s acceptable that you don’t allow returns or refunds, but this must be clearly stated. Consider adding the return and refund policy to the footer of the website so it’s readily available.

Correct Answer:

  • Refund policy is a landing page requirement. It’s acceptable that you don’t allow returns or refunds, but this must be clearly stated. Consider adding the return and refund policy to the footer of the website so it’s readily available.

Your site must provide a clear and conspicuous return policy to users. It’s acceptable that you don’t allow returns or refunds, but this must be clearly stated. Consider adding the return and refund policy to the footer so it’s readily available.

You are always required to provide clear and conspicuous refund and return information on your website. Based on information collected from this return policy, Google may show your general return policy on your ads and listings.

You’re looking to buy four chairs for your new deck. A retailer advertises the price for one chair in an ad, but the image in the ad is a deck with four chairs. When users click on the ad, they land on the product page with one chair. Which Shopping ads policy is the advertiser violating?

  1. Return policy
  2. Unsupported Shopping content
  3. Usefulness
  4. Misrepresentation of self or product

Correct Answer:

  • Misrepresentation of self or product

You’re looking to buy four stools for your new home bar. A retailer advertises the price for one stool in an ad, but the image in the ad is a bar with four stools. When users click on the ad, they land on the product page with one stool. Which Shopping ads policy is the advertiser violating?

  1. Usefulness
  2. Unsupported Shopping content
  3. Return policy
  4. Misrepresentation of self or product

Correct Answer:

  • Misrepresentation of self or product

You’re looking to buy six chairs for your new dining room table. A retailer advertises the price for one dining chair in an ad, but the image in the ad is a dining table with six chairs. When users click on the ad, they land on the product page with one chair. Which Shopping ads policy is the advertiser violating?

  1. Return policy
  2. Usefulness
  3. Unsupported Shopping content
  4. Misrepresentation of self or product

Correct Answer:

  • Misrepresentation of self or product

The misrepresentation policy for Shopping ads is about transparency and reliability; when users see a Shopping ad, the item advertised should match the item on the website.

Example: A merchant is advertising the price for one dining chair, but the image on the ad is a dining table with six chairs. When users click on the ad, they land on the product page with one chair.

We want users to trust the ads on our platform, so we strive to ensure ads are clear and honest, and provide the information that users need to make informed decisions. We don’t allow ads or destinations that deceive users by excluding relevant product information or providing misleading information about products, services, or businesses.

You’re setting up a Shopping campaign but aren’t sure which campaign goal to select. You’d like to engage with shoppers who are close to making a purchase decision. Which goal should you select?

  1. Lead
  2. Website traffic
  3. Awareness
  4. Sales

Correct Answer:

  • Sales

You’re setting up a Shopping campaign in hopes of engaging with shoppers who are close to making a purchase decision. Which campaign goal best represents what you’re trying to accomplish?

  1. Awareness
  2. Website traffic
  3. Lead
  4. Sales

Correct Answer:

  • Sales

You’re setting up a product feed in Merchant Center for the first time, and you realize you don’t have availability for each product. What will happen if you try to upload the feed in Google Merchant Center?

  1. Availability is an optional attribute, so Google’s system will flag it as a warning for you to resolve in the future.
  2. Availability is not an attribute in the product feed, so Google’s system will disapprove the feed.
  3. Availability is a required attribute, so Google’s system will flag it as a warning for you to resolve in the future.
  4. Availability is a required attribute, so Google’s system will disapprove the feed until all required attributes are included.

Correct Answer:

  • Availability is a required attribute, so Google’s system will disapprove the feed until all required attributes are included.

Many of the feed attributes are required. These include id, title, description, link, image_link, availability, price, and gtin. For product types such as apparel, some countries may require additional attributes. Pay close attention to the required feed attributes. The system disapproves inaccurate or incomplete feeds after 30 days.

You’re using Smart Shopping campaigns to run across Google platforms including Google Search, YouTube, and Google Images. Which of these benefits would you gain with Smart Shopping campaigns?

  1. Manual bids
  2. Real-time signal
  3. Goal-oriented
  4. Reach

Correct Answer:

  • Reach

Smart Shopping campaigns can help you find and reach your audience across Google. Smart Shopping campaigns can help advertisers adapt by optimizing for goals based on real-time signals across Google platforms such as Google Search, Google Images, and YouTube, as well as millions of sites and apps across the web.

With Smart Shopping campaigns, products are eligible to show up across all of Google’s properties and reach users wherever, and whenever, they’re searching or consuming content.

Chapter 6 – Unlock the Power of Smart Shopping Campaigns

You’re using Smart Shopping campaigns to run across Google platforms, such as Google Search, Google Images, and YouTube. In this scenario, what’s a benefit that you gain with Smart Shopping campaigns?

  1. Real-time signal
  2. Manual bids
  3. Goal-oriented
  4. Reach

Correct Answer:

  • Reach

Smart Shopping campaigns can help you find and reach your audience across Google. Smart Shopping campaigns can help advertisers adapt by optimizing for goals based on real-time signals across Google platforms such as Google Search, Google Images, and YouTube, as well as millions of sites and apps across the web.

With Smart Shopping campaigns, products are eligible to show up across all of Google’s properties and reach users wherever, and whenever, they’re searching or consuming content.

Chapter 6 – Unlock the Power of Smart Shopping Campaigns

You’ve operated a successful online retail business for a decade without changing your product and marketing strategy. You’ve observed a recent trend, though—shoppers are buying less each time they make a purchase. Which actions should you take? Choose two. Select 2 Correct Responses

  1. Continue with your current marketing strategy, as shopping behaviour changes regularly and will balance out.
  2. Guarantee profitability, traffic, customer base, and sales with Shopping ads.
  3. Uncover the needs to meet the requirements of curious and impatient consumers.
  4. Provide personalized experiences that meet shopper expectations online or in-store.

Correct Answer:

  • Uncover the needs to meet the requirements of curious and impatient consumers.
  • Provide personalized experiences that meet shopper expectations online or in-store.

You should uncover the needs to meet the requirement of these curious, and impatient consumers. Provide them the personalized experiences that meet their expectations online or in-store.

Since you have been operating an online retail business without any change in your marketing strategy, but with the recent trend, you need to think of making a new strategy according to the shoppers’ behaviours. These shoppers are buying less but more often. As a retailer, you’ll need to evolve in order to accommodate these customers. You should meet the needs of these curious, demanding, and impatient consumers. Provide them with personalized experiences that meet their expectations in all the places they are.

You’ve owned a successful online retail business for 10 years. Recently, shopping behavior has shifted, and shoppers are buying less each time. The product and marketing strategy hasn’t changed. Which two actions should you take? Choose two. Select 2 Correct Responses

  1. Continue with your current marketing strategy, as shopping behavior changes regularly and will balance out.
  2. Guarantee profitability, traffic, customer base, and sales with Shopping ads.
  3. Provide personalized experiences that meet shopper expectations online or in-store.
  4. Uncover the needs to meet the requirements of curious and impatient consumers.

Correct Answer:

  • Provide personalized experiences that meet shopper expectations online or in-store.
  • Uncover the needs to meet the requirements of curious and impatient consumers.

You should uncover the needs to meet the requirement of these curious, and impatient consumers. Personalize the customer experience across channels, from product recommendations to dynamic homepages and more that meet shopper expectations online or in-store.

Running a business for a decade successfully is a good sign of your marketing and sales strategy. But the time has changed. We are seeing a change in the buying behaviour of shoppers. Shoppers are buying less each time but more often. With the recent trend, As a retailer, you need to evolve in order to accommodate these customers. You should uncover the need to meet the requirements of these curious, and impatient consumers. Provide them with personalized experiences that meet their expectations online or in-store.

You’ve owned a successful online retail business for a decade. Though the product and marketing strategy hasn’t changed, shoppers’ behavior has changed—they tend to be buying less and less with each transaction. Which two actions should you take? Choose two. Select 2 Correct Responses

  1. Continue with your current marketing strategy, as shopping behavior changes regularly and will balance out.
  2. Drive profitability, traffic, customer base, and sales with Shopping ads.
  3. Uncover the needs to meet the requirements of curious and impatient consumers.
  4. Provide personalized experiences that meet shopper expectations online or in-store.

Correct Answer:

  • Uncover the needs to meet the requirements of curious and impatient consumers.
  • Provide personalized experiences that meet shopper expectations online or in-store.

You should meet the needs of these curious, demanding, and impatient consumers. Provide them the personalized experiences that meet their expectations in all the places they are.

You should change the product and marketing strategy according to the shoppers’ behaviours. The retail landscape is changing quickly. These shoppers are purchasing more often but buying less each time. As a retailer, you’ll need to evolve in order to accommodate these customers. You should meet the needs of these curious, demanding, and impatient consumers. Provide them the personalized experiences that meet their expectations in all the places they are.

OfficePlus is a well-established business that’s been running print ads for their office supply store for years. You’re asked to present Local Catalog ads as a potential solution for their consideration. What’s one way Local Catalog ads would benefit OfficePlus?

  1. By extending their reach beyond print
  2. By providing additional customer support.
  3. By adding bulk to their existing weekly mailer
  4. By increasing their per-transaction sales.

Correct Answer:

  • By extending their reach beyond print

Peter has a new online store selling electric bikes. He wants to promote his business by using a simple solution that provides a wide reach for his products. How can Smart Shopping campaigns help Peter with his sales?

  1. By showing his ads in unrelated searches to attract new customers
  2. By promoting only his best-selling products
  3. By sending him a daily email listing recommendations for change
  4. By automating his ad bids so he gets the best value

Correct Answer:

  • By automating his ad bids so he gets the best value

Ingrid wants to acquire a lot of exposure for a new product line that she’s launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign. In what way will a Display campaign achieve Ingrid’s marketing goal?

  1. Her ads will appear above and below search results when people search for related keywords.
  2. A video summary of her product line will be automatically generated by the system and placed on YouTube.
  3. Her business will be highlighted on Google Maps, with the option for customers to see her product line there.
  4. Her ads will serve on website content related to her business or her customers’ interests, based on her targeting decisions.

Correct Answer:

  • Her ads will serve on website content related to her business or her customers’ interests, based on her targeting decisions.

Courtney Sells Handbags Through Her Online Boutique. Her Online Normal Campaigns Have Produced A Lot Of Clicks But Not As Many Sales As She Expected. How Would Google Shopping Ads Help Make Sure The Clicks The Ads Receive Come From Customers More Interested In Her Products?

  1. By appearing in more page positions than other ads
  2. By showing ads more frequently than other campaign types
  3. By including a product demonstration that entices consumers
  4. By providing product details to attract better qualified leads

Correct Answer:

  • By providing product details to attract better qualified leads

How Do Shopping Ads Help Improve The Quality Of Leads Over Standard Text Ads?

  1. Shopping ads only show your products to customers who’ve purchased similar products.
  2. A Shopping ad will appear on more diverse platforms than a text ad.
  3. A Shopping ad for a single product shows multiple times in a set of search results.
  4. Shopping ads are visually enticing while providing detailed product information.

Correct Answer:

  • Shopping ads are visually enticing while providing detailed product information.

Cheryl Owns HomeThings, A Shop That Sells Home Goods. You, As Her Marketing Intern, Are Describing The Various Google Ad Offerings. What’s An Accurate Description Of Local Catalog Ads You Could Give Cheryl?

  1. They use brand ambassadors to promote less popular products.
  2. They’re traditional print-marketing materials delivered by mail.
  3. They’re mobile-based ads that showcase multiple products.
  4. They automatically adjust pricing based on geographic location.

Correct Answer:

  • They’re mobile-based ads that showcase multiple products.

How Can Advertisers Use Shopping Ads To Grow Sales?

  1. By taking advantage of Google customer reviews and offering merchant promotions
  2. By selecting a specific location on the search results page for their ads to appear
  3. By choosing color schemes that match their website’s appearance and style
  4. By targeting shoppers by college degrees, employment positions, and leadership roles

Correct Answer:

  • By selecting a specific location on the search results page for their ads to appear

Julia Owns A Used Video Game Store. She’s Been Using Google Shopping Ads For A Few Months. Which Two Forms Of Data Are Easily Available For Julia To Continue Optimizing The Performance Of Her Campaigns? (Choose Two.)

  1. Benchmark data for comparisons across the competitive landscape
  2. The average age of consumers viewing each specific product
  3. Expected revenue for campaigns at various costs
  4. The number of clicks for each specific product

Correct Answer:

  • The average age of consumers viewing each specific product
  • The number of clicks for each specific product

Laura’s Website Data Shows That Visitors Place Items In Their Shopping Carts But Fail To Complete The Purchase. What Should Laura Do first To Up Her Conversion Rate?

  1. Ask for an email address from visitors so she can reach out with additional marketing.
  2. Make sure her checkout page is live and that purchases can be completed.
  3. Offer discounts to keep consumers from making their purchases elsewhere.
  4. Test a new brand identity and color scheme.

Correct Answer:

  • Make sure her checkout page is live and that purchases can be completed.

A Single Branch Of Shiny Shoes Has Been Operating Across North America Since 1917. A New Marketing Team Member Suggested They Look Into Local Inventory Ads. The Owner, Tim, Is Concerned About Where Potential Customers Might See The Ad. Where Can Tim Expect Consumers To find His Local Inventory Ads?

  1. On a radio station anchored within 30 miles (48 km) of a Shiny Shoe’s location
  2. On a billboard anywhere in North America
  3. In Google search from a device within 30 miles (48 km) of a Shiny Shoes location
  4. In a Google search from a device anywhere in North America

Correct Answer:

  • In Google search from a device within 30 miles (48 km) of a Shiny Shoes location

Carey Has Used Google Ads For Some Time, But He Recently Found He Doesn’t Have Time To Manage Multiple Campaigns Effectively. How Can Smart Shopping Campaigns Reduce Carey’s Google Ads Management Workload?

  1. By automating Carey’s ad placement and bidding
  2. By restricting Carey to basic templates with limited options
  3. By only allowing Carey to edit his ads once a month
  4. By notifying Carey after each sale

Correct Answer:

  • By automating Carey’s ad placement and bidding

Wade Owns HomeThings, A Shop That Sells Home Cash-And-Carry Goods. He Says He’s Interested In Expanding His Marketing Reach. You Suggest Running A Local Catalog Ad. What’s An Accurate Description Of Local Catalog Ads You Could Give Wade?

  1. They’re information-dense full-color mailers.
  2. They’re visually appealing, easy-to-browse ads.
  3. They’re short text-based ads, delivered via SMS.
  4. They’re geographically targeted ads, delivered via billboards.

Correct Answer:

  • They’re visually appealing, easy-to-browse ads.

Lola Is In The Process Of Selecting A Campaign Type To Suit Her Business Objectives. Why Is It Important That She Consider Business Objectives Before Choosing Her Campaign Type?

  1. Google Ads will automatically create ad messaging based on the campaign type she chooses.
  2. The campaign type chosen will determine where her ads appear and the format of those ads.
  3. Certain campaign types will only serve ads during particular times of the day and week.
  4. Different campaign types have different minimum and maximum budget requirements.

Correct Answer:

  • The campaign type chosen will determine where her ads appear and the format of those ads.

Mary Has Been Familiarizing Herself With The Different Ad Components Of A Text Ad. Match The Following Text Ad Component Descriptions With The Components They Describe.

Users often will often notice this first
  1. Description
Allows advertisers to provide details about their product or service
  1. Display URL
Takes users to a specific page of a website
  1. final URL
Gives users an idea of where they’ll go if they click the ad
  1. Headline

Correct Answer:

Users often will often notice this first
  • Description
Allows advertisers to provide details about their product or service
  • Display URL
Takes users to a specific page of a website
  • final URL
Gives users an idea of where they’ll go if they click the ad
  • Headline

Jacob’s Physical Toy Store Relies On Offline Metrics, Such As Store Visits And In-Store Sales. He’s Heard That Specialized Campaign Types Can Help Him Meet These Kinds Of Goals. Which Campaign Type Can Help Jacob Achieve His Offline Business Objectives?

  1. Display
  2. Video
  3. Local
  4. Discovery

Correct Answer:

  • Local

Which Of The Following Goals Can You Achieve For Your Marketing Campaign By Using Automated Bidding?

Options 1:

  1. Choose what time of day your ads will appear.
  2. Target specific devices exclusively.
  3. Reach the right user with the right message at the right time.
  4. Control the cost of each click.

Correct Answer:

  • Control the cost of each click.

Options 2:

  1. Target specific devices exclusively.
  2. Control the cost of each click.
  3. Reach the right user with the right message at the right time.
  4. Choose what time of day your ads will appear.

Correct Answer:

  • Choose what time of day your ads will appear.

For Which Business Are Local Inventory Ads Ideal?

  1. Quikfixx, a start-up selling downloadable software to remove computer viruses
  2. Noah’s Designs, a made-to-order custom furniture shop with an online storefront
  3. flowers by Beth, a floral shop that just opened a brick-and-mortar location
  4. TheArtSpace, a gallery that hosts potential customers by appointment

Correct Answer:

  • flowers by Beth, a floral shop that just opened a brick-and-mortar location

How Do Smart Shopping Campaigns Use Machine Learning To Show A Variety Of The Most Relevant Ads Across Google Networks To Potential Customers?

  1. By testing different combinations of text and images
  2. By making suggestions for image styles
  3. By testing different font styles for specific product types
  4. By understanding all site visitors through demographic data

Correct Answer:

  • By testing different font styles for specific product types

Three Core Principles, Focused On Helping Businesses Reach Their Online Potential, Are The Foundation For Google Ads. The first Of These Is Relevance. Google Ads Connects Businesses With The Right People At The Right Time. Upon Which Other Principles Was Google Ads Built?

  1. Control and results
  2. Credits and context
  3. Options and tracking
  4. Profit and privacy

Correct Answer:

  • Control and results

Google Shopping Helps Retailers Provide Customers With Seamless Experiences Meant To Encourage Action. How Can Google Shopping Campaigns Accomplish This?

  1. They direct customers to find the cheapest price for the product you’re advertising.
  2. By providing relevant information, such as store hours, address, and product availability
  3. By giving shoppers instant savings on the products they’re actively looking to purchase
  4. They inform customers if the manufacturer of a product certifies a retailer’s in-store stock.

Correct Answer:

  • By providing relevant information, such as store hours, address, and product availability

Your website data shows that many visitors place items in their shopping carts, but fail to complete the purchase. You want to grow your business by increasing sales. What should you do first?

  1. Test daily: Test a new website layout and color scheme each day.
  2. Lower price: Consider reducing the price of your product(s) for multiple purchases.
  3. Remove friction: Make sure the checkout process is working and easy to use.
  4. Increase discounts: Attempt to increase unique visits to the website by offering discounts.

Correct Answer:

  • Remove friction: Make sure the checkout process is working and easy to use.

You use Google Shopping ads to promote customer engagement with your products. How can this increase your business’s presence in searches?

  1. Several Shopping ads will be displayed for your products based on specific categories potential customers have selected.
  2. Multiple Shopping ads for the same product will be repeated as a potential customer scrolls through a website, reinforcing your products’ value.
  3. Shopping ads may contain several videos showing how to use your products, along with detailed descriptions of your products’ value.
  4. Shopping ads let more than one of your products be shown for a given search, and a text ad for your products could appear at the same time.

Correct Answer:

  • Shopping ads let more than one of your products be shown for a given search, and a text ad for your products could appear at the same time.

Which two product attributes are shown in Google Shopping campaign ads to help engage potential customers with relevant information? (Choose two.)

  1. Image
  2. Price-per-click
  3. Material
  4. Price
  5. Keywords

Correct Answer:

  • Image
  • Price

Which two features, available as additions to Shopping Campaign ads, can benefit marketers and drive sales? (Choose two.)

  1. Google customer reviews
  2. Clothing size guide
  3. Merchant promotions
  4. Merchant auto-text response
  5. Merchant live chat

Correct Answer:

  • Google customer reviews
  • Merchant promotions

Which two brand qualities are today’s consumers most likely to find helpful? (Choose two.)

  1. Providing a seamless experience.
  2. Sharing their data with similar vendors.
  3. Making it easy to discover new things.
  4. Offering discounts for bulk purchases.
  5. Creating an automatic e-mail subscription.

Correct Answer:

  • Providing a seamless experience.
  • Making it easy to discover new things.

Which statement is true about Local Catalog ads?

  1. Local Catalog ads are SMS campaigns that send pre-sale information to loyal customers.
  2. Local Catalog ads are banner or sidebar images that show when a potential customer browses a similar brand’s website.
  3. Local Catalog ads are easy-to-browse display ads that showcase multiple products.
  4. Local Catalog ads provide a weekly hard-copy newsletter that supports a company’s online ads and contains the shop’s newest inventory.

Correct Answer:

  • Local Catalog ads are easy-to-browse display ads that showcase multiple products.

Which statement describes modern shopping behavior?

  1. People are buying more often, and more items each time.
  2. People are buying less often, but more items each time.
  3. People are buying more often, but fewer items each time.
  4. People are buying less often, and fewer items each time.

Correct Answer:

  • People are buying more often, but fewer items each time.

Which product attributes in Shopping campaign ads are important for giving shoppers the most meaningful information needed, all at a single glance?

  1. Brand name, product price, and video footage
  2. Product image, stock level, and video
  3. Brand name, product video, and price comparison
  4. Product image, price, and store name

Correct Answer:

  • Product image, price, and store name

What’s one way to make good use of data to accelerate your business and improve profitability?

  1. Create informative spreadsheets for regular meetings.
  2. Create personalized product recommendations.
  3. Send out birthday and holiday gifts to previous customers.
  4. Offer discount vouchers to those who’ve bought from similar stores.

Correct Answer:

  • Create personalized product recommendations.

What’s one way to increase your business profitability?

  1. Make use of data to improve your predictive decision-making.
  2. Offer a voucher for an in-store product with every online sale completed.
  3. Offer free shipping on heavy and bulky items sold online.
  4. Remove top-selling online products from the physical store.

Correct Answer:

  • Make use of data to improve your predictive decision-making.

What’s one way the increase in mobile apps, screens, and other surfaces has changed how consumers shop?

  1. Consumers are more likely to remain loyal to a previous or popular brand.
  2. Consumers are buying from whichever platform or brand gives the best experience.
  3. Consumers are buying less frequently from brands with high ratings.
  4. Consumers are buying less frequently outside of office hours.

Correct Answer:

  • Consumers are buying from whichever platform or brand gives the best experience.

What’s one unique feature of Local Catalog ads?

  1. Their presentation can vary depending on which device a consumer uses.
  2. They’re equipped with both audio and visual content.
  3. They integrate across local electronic billboards, and then extend worldwide.
  4. They use data from Local Inventory ads.

Correct Answer:

  • They use data from Local Inventory ads.

What are two ways Google Ads reporting for Shopping campaigns help monitor how your products are performing at many levels of granularity? (Choose two.)

  1. By providing third-party tools that can help you obtain impression-share data.
  2. By helping you identify growth opportunities with impression-share data.
  3. By ensuring your ads automatically respond to personal events, such as birthdays.
  4. By providing suggested retail prices for your products based on market analysis.
  5. By using benchmarking data to get insights into your market’s business landscape.

Correct Answer:

  • By helping you identify growth opportunities with impression-share data.
  • By using benchmarking data to get insights into your market’s business landscape.

What are two features that can appear on Shopping campaign ads in order to drive online sales? (Choose two.)

  1. Product ratings
  2. Free shipping
  3. Customer surveys
  4. One-click purchase
  5. 360-degree product view

Correct Answer:

  • Product ratings
  • Free shipping

Wade’s the owner of HomeThings, a shop that sells home cash-and-carry goods. He says he’s interested in expanding his marketing reach. You suggest running a Local Catalog ad. What’s an accurate description of Local Catalog ads you could give Wade?

  1. They’re visual, easy-to-browse display ads.
  2. They’re ad campaigns, delivered via storytelling e-mails.
  3. They’re short ads, delivered via SMS.
  4. They’re customer-friendly and information-dense full-color mailers.

Correct Answer:

  • They’re visual, easy-to-browse display ads.

Tom wants a way to automatically create ads and simplify campaign management, using his resources and Google’s machine learning to create a variety of ads that will be displayed across networks. Which of Tom’s resources are needed to accomplish his aims as part of his Smart Shopping campaign?

  1. Images and text from manufacturer sites
  2. Account product feed and uploaded assets
  3. Website images, videos, and text descriptions
  4. Stock images, videos, and automatic text

Correct Answer:

  • Account product feed and uploaded assets

Today’s consumers are more demanding and less patient than before. What’s one way to grow your business by delivering the type of service they expect?

  1. Make sure all products sold online are delivered the next day.
  2. Make sure your prices are the lowest, via frequent comparison with other vendors.
  3. Provide a seamless experience, using data to connect and personalize content.
  4. Provide a mobile app that lets customers quickly repeat previous purchases.

Correct Answer:

  • Provide a seamless experience, using data to connect and personalize content.

The website for your retail business is receiving a lot of visitors, but few of them are looking at more than one page. What’s most likely to be the problem?

  1. Your website is too slow to load quickly on mobile devices.
  2. There are too many reader-pleasing images on your landing page.
  3. Your website doesn’t have a blog page to attract multiple page loads.
  4. Your navigation menu is not descriptive enough.

Correct Answer:

  • Your website is too slow to load quickly on mobile devices.

Susan is the marketing director for a chain of bakeries that make artisan bread. She recently did a photoshoot of the company’s line of breads, and is looking for an online advertising solution to promote their brand. Why are Showcase Shopping ads the right choice for Susan?

  1. They appear as full-page ads when a potential customer uses the phrase “artisan bread.”
  2. They place ads with photos embedded in unrelated searches to increase awareness of Susan’s shop.
  3. They give Susan the opportunity to inspire customers through beautiful lifestyle images and custom copy.
  4. They generate discount codes as a potential customer clicks a photo.

Correct Answer:

  • They give Susan the opportunity to inspire customers through beautiful lifestyle images and custom copy.

Susan is the marketing director for a chain of bakeries that make artisan bread. She chose a Showcase Shopping ad to promote her company’s brand. What will Susan need to create a successful Showcase Shopping ad?

  1. A tagging system that incorporates a variety of potential keywords to set her products apart from the competition.
  2. A brick-and-mortar location that supports in-store purchases and features the artisanal product story.
  3. Curated lifestyle images and creative copy to set her products apart from the competition.
  4. An exciting discount coupon promotion that will attract high volumes of online traffic to her company’s website.

Correct Answer:

  • Curated lifestyle images and creative copy to set her products apart from the competition.

Shopping ads help online businesses drive sales even before potential customers open ads for their products. That’s because shoppers are more likely to complete a purchase under what conditions?

  1. When an ad is placed in multiple locations throughout search results.
  2. When they’re better informed prior to opening the ad.
  3. When an ad features an animated product image gallery.
  4. When a business’s ad is the only one to appear in search results.

Correct Answer:

  • When they’re better informed prior to opening the ad.

Sherman wants to be sure potential customers on mobile devices will see his Shopping ads, especially if their screens are small. In which position(s) on a search results page will Sherman’s Shopping campaign ads appear on mobile devices?

  1. Only at the bottom of the search results.
  2. Only at the top of the search results.
  3. At the top and bottom of search results.
  4. Evenly spaced throughout the search results.

Correct Answer:

  • Only at the top of the search results.

Rhonda sells homemade artisan soaps. She just opened her first brick-and-mortar shop, Soaps by Rhonda, and she’s considering running a Local Inventory ad with Google. What does Rhonda need to run a successful Local Inventory ad?

  1. Steeply discounted pricing
  2. Up-to-date product availability
  3. Curated lifestyle pictures
  4. Unique copy that differentiates her brand

Correct Answer:

  • Up-to-date product availability

Peter has a new online store selling electric bikes and spares. He wants to promote his business, but with a simple solution that provides a wide reach for his products. How can Smart Shopping campaigns help Peter with his sales?

  1. By promoting only Peter’s best-selling products.
  2. By automating bidding and ad placement across networks.
  3. By providing a daily e-mail listing recommendations for change.
  4. By generating animated versions of the product images.

Correct Answer:

  • By automating bidding and ad placement across networks.

OfficePlus is a well-established business that’s been running print ads for their office-supply store for years. You’ve been asked to present Local Catalog ads as a potential solution for their consideration. What’s one way Local Catalog ads would benefit OfficePlus?

  1. By extending their reach beyond print.
  2. By providing additional customer support.
  3. By adding bulk to their existing weekly mailer.
  4. By increasing their per-transaction sales.

Correct Answer:

  • By extending their reach beyond print.

OfficeKing is a well-established business that’s been using print ads for their office-supply store for years. How can Local Catalog ads help OfficeKing?

  1. Local Catalog ads can extend OfficeKing’s ad reach outside the mailbox.
  2. Local Catalog ads provide new ways for customers to receive support.
  3. Local Catalog ads encourage young, hip new customers.
  4. Local Catalog ads add a fresh new layer to the OfficeKing weekly mailer.

Correct Answer:

  • Local Catalog ads can extend OfficeKing’s ad reach outside the mailbox.

Maureen’s company sells first-aid kits for use in everyday situations. Because kits come in many sizes, with many features, and at many price points, Maureen finds it difficult to differentiate her company’s offerings from those of other vendors. Worse, potential customers may find it hard to compare search results for her products and prices with those of other vendors. How can Shopping ads address these concerns?

  1. Her Shopping ads will only show a URL, store name, and phone number to promote personalized service. Customers can talk to Maureen directly to see if her kits fit their needs and budget.
  2. Her Shopping ads will show only a photo and product name, with a link to her website to increase customer interest. The ads won’t disclose pricing until the customer’s ready to order.
  3. Her Shopping ads will only show a photo, price, title, store name, and product details. Customers can know at a glance if her kits fit their needs and budget.
  4. Her Shopping ads will only provide a simple plain-text list of product features and a URL, without product photos or animations that can distract. Customers can discern whether or not her kits fit their needs and budget.

Correct Answer:

  • Her Shopping ads will only show a photo, price, title, store name, and product details. Customers can know at a glance if her kits fit their needs and budget.

Mary owns an automotive parts store, and wants to differentiate her brand. She’s considering launching new ads with Google to influence automotive shoppers at the start of their purchasing journey. If Mary went with Showcase Shopping ads, where would her customers see the ads? (Choose two.)

  1. In text messages sent from the Google Shopping app.
  2. In the Google Shopping app.
  3. At the top of Google searches on desktop computers.
  4. On other automotive parts stores’ websites.
  5. At the top of Google searches on mobile browsers.

Correct Answer:

  • At the top of Google searches on desktop computers.
  • At the top of Google searches on mobile browsers.

Lance, the owner of a long-standing antique toy shop, hears the youngsters in his shop talk about how effective the Display ad from Toys by Tammy was. He becomes interested in accessing the Google Display Network (GDN). What’s one way Lance could use the GDN?

  1. By scheduling a slot in the Google Display Network calendar.
  2. By running a campaign of Local Catalog ads.
  3. By hiring one of the youngsters to do street-side promos.
  4. By partnering with Toys by Tammy.

Correct Answer:

  • By running a campaign of Local Catalog ads.

Local Inventory ads are ideal for which business?

  1. Noah’s Custom Designs, who sells made-to-order custom furniture pieces.
  2. TheArtSpace, a gallery that hosts potential customers by appointment.
  3. Quikfixx, a start-up selling downloadable software.
  4. flowers by Beth, an online floral shop that just opened a brick-and-mortar location.

Correct Answer:

  • flowers by Beth, an online floral shop that just opened a brick-and-mortar location.

Kathi, the owner of Klothes for Kats, is excited about the launch of her first Local Catalog ad. She remembers there are a few different views within the ad type. Which view will Kathi’s potential customers be able to browse on her new Local Catalog ad?

  1. Browse view, where potential customers can see everything Klothes for Kats has for sale with an infinite scroll functionality.
  2. Map view, where potential customers can see the Klothes for Kats logo, store information, and in-stock products.
  3. Kid view, where potential customers can ensure only kid-friendly content is displayed during browsing.
  4. Product view, where potential customers can see in real time how many other people are considering purchasing the same piece of cat clothing.

Correct Answer:

  • Map view, where potential customers can see the Klothes for Kats logo, store information, and in-stock products.

Jodi creates custom hair pieces. She just launched her first online advertising campaign, and it included a Showcase Shopping ad. Where will Jodi’s Showcase Shopping ad be featured?

  1. In print materials that contain ads from other hair accessory brands.
  2. In a sidebar on the website for other hair accessory brands.
  3. At the top of a Google search for “cute hair accessories.”
  4. On a mobile Google search for “cute hair accessories” in the sidebar.

Correct Answer:

  • At the top of a Google search for “cute hair accessories.”

Joan sells fashion watches online, and she’s had great success with Google Shopping campaigns. Now, she’d like her business to do even better! How can Shopping ads make Joan’s Shopping ads even more profitable?

  1. With Shopping ads, she can make sure her available product discounts are always the largest.
  2. With Shopping ads, she can use colors and capital letters for her product descriptions, to make them stand out.
  3. With Shopping ads, she can make sure her product discounts always produce the greatest return on investment (ROI).
  4. With Shopping ads, she can use Merchant Promotions to encourage shoppers to buy.

Correct Answer:

  • With Shopping ads, she can use Merchant Promotions to encourage shoppers to buy.

Isabella owns a bookstore and has been running a Google Shopping campaign for several months. She’d like to identify growth opportunities in her business. How can the reporting feature in Google Shopping ads help Isabella get the information she needs?

  1. She can monitor and arrange new product groups to find opportunities.
  2. She can filter her product view for granular reporting.
  3. She can use benchmarking data to get market insights.
  4. She can use impression-share data and the Bid Simulator tool.

Correct Answer:

  • She can use impression-share data and the Bid Simulator tool.

How does Google Ads help a business organize inventory, letting the business match its advertising goals?

  1. The business can run inventory performance reports weekly to track how many products have sold to specific demographic markets.
  2. The business can organize products based on the products’ retail prices, so they’re delivered only to those searching in specific price ranges.
  3. The business can automatically create a variety of Shopping campaigns by entering the locations of its products and its price-per-click preferences.
  4. The business can browse their product inventory directly in Google Ads and create product groups for the items they want to bid on.

Correct Answer:

  • The business can browse their product inventory directly in Google Ads and create product groups for the items they want to bid on.

How do Shopping ads help improve qualified leads over standard text ads as part of a seamless retail experience?

  1. Shopping ads are larger and more prominent than text ads.
  2. Shopping ads are repeated multiple times on a single set of search results.
  3. Shopping ads are visually enticing and display detailed product information before the ad is clicked.
  4. Shopping ads are only shown to customers who’ve already shown an interest in the product.

Correct Answer:

  • Shopping ads are visually enticing and display detailed product information before the ad is clicked.

How do product images and prices contribute to a seamless shopping experience in Shopping Ads?

  1. People click on ads with images more often than plain text ads.
  2. Potential customers can choose a specific product color before clicking the ad.
  3. The combination of price and image lets customers judge the quality of the product.
  4. Potential customers can quickly see whether the product fits their expectations.

Correct Answer:

  • Potential customers can quickly see whether the product fits their expectations.

How can Smart Shopping campaigns make promoting your business less time-consuming and easier to manage?

  1. By e-mailing daily summary reports to business owners.
  2. By automatically uploading product details from manufacturers’ websites.
  3. By having Smart Shopping campaigns use simple setup templates.
  4. By automating bid optimization and audience targeting.

Correct Answer:

  • By automating bid optimization and audience targeting.

How can running a Local Inventory ad increase your return on investment (ROI)?

  1. By advertising your store’s address and its offerings on the radio.
  2. By sending a follow-up survey via e-mail after a new customer leaves your brick-and-mortar store.
  3. By A/B testing potential new logos and tracking which is most effective.
  4. By bringing online shoppers into your brick-and-mortar store.

Correct Answer:

  • By bringing online shoppers into your brick-and-mortar store.

Glenn’s new business is growing slowly, but he’s worried about cash flow. How can Smart Shopping campaigns help Glenn’s business?

  1. By automatically attempting to maximize conversion value.
  2. By adjusting budgets automatically on a daily basis.
  3. By monitoring product stock levels and ordering.
  4. By linking directly with Glenn’s accounting software.

Correct Answer:

  • By automatically attempting to maximize conversion value.

Gina owns a woodworking shop that makes custom cabinets. She uploads data to her Google Merchant Center to help create ads from her inventory. What data does a Shopping campaign use from her Merchant Center feed to place Gina’s ads?

  1. Her ad’s minimum required return on investment (ROI)
  2. Her cabinet’s attributes, such as price
  3. Her ad’s preferred cost-per-click limits
  4. Her schedules for when cabinets can be delivered

Correct Answer:

  • Her cabinet’s attributes, such as price

George wants to advertise online, but his profit margins are tight. He’s worried the spend won’t provide the income he needs. How can Smart Shopping campaigns help George get the results he needs?

  1. Smart Shopping campaigns can buy a permanent ad slot on a website.
  2. Smart Shopping campaigns automatically produce long-term profit estimates.
  3. Smart Shopping campaigns can be set with a target return on ad spend.
  4. Smart Shopping campaigns have an unlimited potential spend each day.

Correct Answer:

  • Smart Shopping campaigns can be set with a target return on ad spend.

Gemma wants to promote her online handbag business to a wide audience. But she’s busy creating handbags for her clients, and has little time to manage the specifics of an advertising campaign. How can Smart Shopping campaigns help her achieve this?

  1. By ensuring Gemma’s entire product range is shown each day.
  2. By showing her ads across multiple audiences and networks.
  3. By trying to show her ads as often as possible for any given search.
  4. By automatically showing her ads in every eligible country.

Correct Answer:

  • By showing her ads across multiple audiences and networks.

Dante is the owner of HomeThings, a shop that sells home goods. He just launched a Local Catalog ad campaign. Where are two places a consumer might encounter Dante’s Local Catalog ad? (Choose two.)

  1. On roadside signs in high-traffic areas.
  2. In the results of a Google-powered search on a desktop computer.
  3. In the mail.
  4. In any of three-million sites and apps.
  5. On a website during mobile browsing.

Correct Answer:

  • In any of three-million sites and apps.
  • On a website during mobile browsing.

Chris is the marketing director for Keys & Strings, a company that makes custom pianos. Keys & Strings sells their pianos through their website, and has a small but loyal customer base. Chris is tasked with increasing the size of Keys & Strings’ customer base. Why is a Showcase Shopping ad the right choice for Chris?

  1. It uses A/B testing functionality to test a variety of different ads, to help customer discover your brand while looking for what to buy.
  2. It directs potential customers to a brick-and-mortar store near them.
  3. It includes only the lowest-priced product for the search term, which drives new clicks.
  4. It shows products early in the search process, to help customers discover your brand while customers are looking for what to buy.

Correct Answer:

  • It shows products early in the search process, to help customers discover your brand while customers are looking for what to buy.

Chris is the marketing director for Keys & Strings, a company that makes custom pianos. Keys & Strings sells pianos through their website. Chris decides to use a Showcase Shopping ad to advertise his brand of pianos. Who’s Chris trying to reach with his Showcase Shopping ad?

Options 1:

  1. Potential customers who’ve already searched for other, similar pianos.
  2. Potential customers who are ready to buy a piano.
  3. Potential customers who are early in their online search.
  4. Potential customers who’ve already bought pianos from his site.

Correct Answer:

  • Potential customers who are early in their online search.

Options 2:

  1. Those who’ve already bought pianos from his site
  2. Those who are ready to buy a piano
  3. Those who are early in their online search
  4. Those who’ve already used Google to search for for pianos

Correct Answer:

  • Those who are early in their online search

Boards by Ben is a surf shop that’s always used a Google-hosted storefront. They’re looking at ways to bring shoppers into their store with Local Inventory ads. What’s one benefit Boards by Ben can access by using a Local Inventory ad?.

  1. The ability to show his products and store information to shoppers who are within 30 miles (48 km) of their store and searching on Google.
  2. The ability to show their products and store information to shoppers who are within the standard 60-mile (97 km) radius
  3. The ability to start a customer’s journey in-store via a hard-copy local inventory list, provide a URL to the customer, and help them complete their journey via Google Maps.
  4. The ability to show their products and store information to shoppers who are online and may be willing to travel great distances to purchase an item that’s hard to find in an online store.

Correct Answer:

  • The ability to show his products and store information to shoppers who are within 30 miles (48 km) of their store and searching on Google.

BetsysBookBar is a book store and cafe that’s had a brick-and-mortar location for years. They’re looking at ways to move into online marketing, and want to optimize their experience with Google ads. What are two options for using Local Inventory ads that are available to BetsysBookBar? (Choose two.)

  1. Use a Google-hosted local storefront.
  2. Use a Bing-hosted local storefront.
  3. Select an online ad from a similar business and recreate it.
  4. Upload a product list from an Excel spreadsheet.
  5. Create a customized merchant-hosted local storefront.

Correct Answer:

  • Use a Google-hosted local storefront.
  • Create a customized merchant-hosted local storefront.

Ben sells homemade artisan soaps at a mall kiosk called Fresh Soaps. He’s considering running a Local Inventory ad with Google. What unique type of information would Ben’s Local Inventory ad show?

  1. Brick-and-mortar location
  2. Product origination
  3. In-store coupon codes
  4. Local consumer ratings

Correct Answer:

  • Brick-and-mortar location

Alice owns a business selling a range of backpacks for business users and worldwide travelers. She spends most of her time managing stock levels, staff, and her company’s finances, so she’s worried that running Google Ads might be too time-consuming. How do Smart Shopping campaigns simplify campaign management?

  1. Smart Shopping campaigns generate weekly inventory stock level reports.
  2. Smart Shopping campaigns automatically notify Alice when a sale is made.
  3. Smart Shopping campaigns automate budget allocation, targeting, ad creation, and bidding.
  4. Smart Shopping campaigns generate suggested retail prices for commonly sold products.

Correct Answer:

  • Smart Shopping campaigns automate budget allocation, targeting, ad creation, and bidding.

Alex has only a limited budget, and he needs to use it effectively. How do Smart Shopping campaigns simplify the process of advertising with a limited budget?

  1. By attempting to reduce daily spend to a minimum.
  2. By automating bidding to maximize conversion value.
  3. By only displaying ads at times of low-search traffic.
  4. By displaying ads only on low-traffic websites.

Correct Answer:

  • By automating bidding to maximize conversion value.

Aaron’s been running Shopping ads for some time, and he’s interested in experimenting with ways to improve sales performance by using additional features. Which benefit might he obtain by using Merchant Promotions?

  1. When he adds promotions to products he sells on Google, shoppers will see a “special offer” link.
  2. When he adds promotions to products he sells on Google, he can be sure the ROI for featured products will increase.
  3. When he adds promotions to products he sells on Google, he’ll be able to increase his product group structure.
  4. When he adds promotions to products he sells on Google, the discount won’t display during a search, but it will be transmitted to sites that collate discount offers.

Correct Answer:

  • When he adds promotions to products he sells on Google, shoppers will see a “special offer” link.

A single branch of Simpson Shoes has been operating since 1917. They recently ran their first online ad and after its launch the owner wanted to see the ad online. Where should the owner search to find his Local Inventory ad?

  1. When he is nearby Simpson Shoes searching online for an in-stock style.
  2. When he is nearby Simpson Shoes using Google Maps to navigate.
  3. In the sidebar during a search for Simpson Shoes shop hours.
  4. On a billboard near the entrance to Simpson Shoes shop.

Correct Answer:

  • When he is nearby Simpson Shoes searching online for an in-stock style.

A single branch of Simpson Shoes has been operating since 1917. As they consider moving into online marketing, the owner, Bert Simpson, wants to focus on a specific, potential customer type. Which potential customer would benefit from Simpson Shoes running a Local Inventory ad?

  1. Brandon, who does an online search for men’s shoes near the Simpson Shoes store because he needs a pair of dress shoes for an event this evening.
  2. Paul, who’s looking for the cheapest pair of shoes regardless of location or discounts, because they’ll be used for gardening.
  3. Marty, who often takes weeks to decide on a purchase and decides where to buy her shoes based on which coupons are available.
  4. Jenna, who wants to purchase a pair of shoes from her hometown Simpson Shoes store while studying abroad.

Correct Answer:

  • Brandon, who does an online search for men’s shoes near the Simpson Shoes store because he needs a pair of dress shoes for an event this evening.

Anne sells homemade artisan soaps. She just brought her brick-and-mortar store online, and she’s considering running a Local Inventory ad with Google. How could a Local Inventory ad help Anne expand her business?

  1. By recruiting existing customers as spokespeople to drive awareness of her store locations.
  2. By placing billboards in neighborhoods likely to have many artisan soap lovers.
  3. By motivating potential customers to spend more for her high-quality soaps and driving awareness of her store locations.
  4. By attracting potential customers who usually search for artisan soaps.

Correct Answer:

  • By attracting potential customers who usually search for artisan soaps.

Susan is the marketing director for a chain of bakeries that make artisan bread. She’s looking for an online advertising strategy to raise the bakery chain’s presence in their market. How can a Showcase Shopping ad help Susan promote her brand?

  1. By distributing discount coupons for bread to potential customers.
  2. By presenting a selection of their artisan breads to potential customers.
  3. By presenting splash ads that will dominate a potential customer’s screen.
  4. By showing price-comparison charts that illustrate their bread’s value to potential customers.

Correct Answer:

  • By presenting a selection of their artisan breads to potential customers.

Brenda designs bespoke furniture, and just finalized her first Showcase Shopping ad. She wants to show the ad to her family. How can Brenda find her Showcase Shopping ad?

  1. It will rotate with other ads, so it may be seen randomly in the sidebar after any Google search.
  2. It’s placed for relevancy, so it will appear on a similar business’ website, in the sidebar.
  3. It promotes brand awareness, so it will appear at the top of search results after a Google search for “custom ottoman.”
  4. It’s placed for impact, so it will be found in the first- and last-third of a YouTube video about furniture.

Correct Answer:

  • It promotes brand awareness, so it will appear at the top of search results after a Google search for “custom ottoman.”

Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.) Select All Correct Responses

  1. Bids
  2. Ad extensions
  3. Keywords
  4. Budgets
  5. Ads

Correct Answer:

  • Bids
  • Budgets

Lance has been running Local Inventory ads to promote his antique toy shop. He’s considering running additional ad campaigns with Google. What’s an easy next step Lance can take to expand his brand’s marketing reach?

Options 1:

  1. Replace the Local Inventory ads with Local Catalog ads.
  2. Transition to 100% digital marketing by eliminating traditional print materials.
  3. Use Local Inventory feed data to reach viewers with Local Catalog ads.
  4. Add a second brick-and-mortar location.

Correct Answer:

  • Use Local Inventory feed data to reach viewers with Local Catalog ads.

Options 2:

  1. Run targeted Local Catalog ads using data from existing Local Inventory ads.
  2. Transition entirely to digital marketing by eliminating traditional print materials.
  3. Expand and renovate his brick-and-mortar store for more curb appeal.
  4. Test a new brand identity and color scheme in his old Local Inventory ads.

Correct Answer:

  • Run targeted Local Catalog ads using data from existing Local Inventory ads.

OfficeKing is a well-established business that’s been running print ads for their office-supply store for years. Their CEO, Xin, is exploring the possibility of expanding into online advertising. He asks you to provide a comparison of traditional print ads and Local Catalog ads. What’s one distinguishing feature of Local Catalog ads?

  1. They’re published on 100% recycled materials.
  2. They encourage customers to call OfficeKing, rather than visit.
  3. They use the consumer’s name throughout the ad.
  4. They enable OfficeKing to measure store visits.

Correct Answer:

  • They enable OfficeKing to measure store visits.

What’s one way to use Google’s data across all platforms, to increase your retail company’s performance and profitability?

  1. Build e-mail lists for marketing to new customers.
  2. Create insightful and popular video promotions.
  3. Identify profitable geographical regions for new stores.
  4. Personalize the customer experience wherever they may be searching.

Correct Answer:

  • Personalize the customer experience wherever they may be searching.

A single branch of Simpson Shoes has been operating since 1917. A new marketing team member suggested they look into Local Inventory ads. The owner, Bert Simpson, is concerned about where potential customers might see the ad. Where would the Simpson Shoes Local Inventory ad appear?

  1. On a billboard within 30 miles (48 km) of the Simpson Shoes location.
  2. In a Google search from a device anywhere in North America.
  3. In Google search from a device within 30 miles (48 km) of the Simpson Shoes location.
  4. On a billboard anywhere in North America.

Correct Answer:

  • In Google search from a device within 30 miles (48 km) of the Simpson Shoes location.

How do Smart Shopping campaigns work to maximize conversion value while simplifying campaign management across networks, leveraging machine learning?

  1. By automatically optimizing bids, audiences, and products displayed.
  2. By automatically optimizing special offers for selected products.
  3. By automatically optimizing daily spend, based on trend data.
  4. By automatically optimizing web-page optimization for searches.

Correct Answer:

  • By automatically optimizing bids, audiences, and products displayed.

Angelo owns a bookstore and has been running a Google Shopping campaign for several months. He needs to monitor how different books are performing. How can Angelo get the information he needs?

  1. Angelo can see how many clicks a specific book received by filtering his products view.
  2. Angelo can use impression-share data to find the number of clicks on each book’s ad.
  3. Angelo can add new product groups and arrange them to show how many clicks a specific book received.
  4. Angelo can use benchmarking data to isolate each book’s sales.

Correct Answer:

  • Angelo can see how many clicks a specific book received by filtering his products view.

Where can Shopping campaign ads appear on desktop search results pages?

  1. Only at the top or to the right of search results.
  2. Only at the top and bottom of search results.
  3. Only at the top of the search results.
  4. At any position within the search results.

Correct Answer:

  • Only at the top or to the right of search results.

How can advertisers use Shopping campaign ads in order to drive sales?

  1. By taking advantage of Google customer reviews, merchant promotions, and product ratings.
  2. By submitting a 30-second video demonstration of the product.
  3. By selecting a specific position on the page of search results.
  4. By choosing color schemes that match their website’s appearance and style.

Correct Answer:

  • By taking advantage of Google customer reviews, merchant promotions, and product ratings.

What’s one way to create a seamless experience for your retail customers?

  1. Send e-mails to all previous visitors, offering free gifts.
  2. Make sure that items added to a cart are saved for later visits.
  3. Provide a discount for returning visitors.
  4. Create a landing page that displays the most popular products bought each day.

Correct Answer:

  • Make sure that items added to a cart are saved for later visits.

What are two ways to grow your business by helping consumers who want to buy at a local, physical store? (Choose two.) Select All Correct Responses

  1. Ensure the entire range of products is available in-store.
  2. Allow shoppers a 28-day trial period.
  3. Allow shoppers to buy online and pick up at the store.
  4. Provide opening hours, locations, and stock levels.
  5. Provide free refreshments in-store.

Correct Answer:

  • Allow shoppers to buy online and pick up at the store.
  • Provide opening hours, locations, and stock levels.

Courtney’s online campaigns have produced plenty of clicks, but not as many sales as she expected. How can Shopping ads help make sure the clicks the ads receive come from customers more interested in her products?

  1. By displaying current stock level before the ad is opened.
  2. By providing product data and details before the ad is opened.
  3. By showing ads more frequently than other campaign types.
  4. By appearing in more page positions than other ads.

Correct Answer:

  • By providing product data and details before the ad is opened.

How do Google Shopping ads drive engagement with potential customers to make their shopping experiences as seamless as possible?

  1. Customers can view and interact with attractive and engaging videos that show them how a product can be used.
  2. Customers can view and interact with attractive and engaging ads that are displayed based on a product category they specified.
  3. Customers can view and interact with attractive and engaging ads that are tailored specifically for audience segments based on demographics.
  4. Customers can view and interact with attractive and engaging ads that give them a better sense of the product before they open the ad.

Correct Answer:

  • Customers can view and interact with attractive and engaging ads that give them a better sense of the product before they open the ad.

How can a Shopping ad help retail businesses create ads that encourage your potential customers to visit your brick-and-mortar stores?

  1. Shopping ads use specific keywords to show products that most closely match what your potential customer is looking for.
  2. Shopping ads feature 60-second product video reviews, heightening potential customer interest.
  3. Shopping ads expand to show several paragraphs of text and a video, providing your customers with a lot of information.
  4. Shopping ads let you surface your local inventory, and share store details for users searching near a store.

Correct Answer:

  • Shopping ads let you surface your local inventory, and share store details for users searching near a store.

If Klothes for Kats uses Local Catalog ads, their ads can be shown in different views. Which two statements are true about views that are available in Local Catalog ads? (Choose two.) Select All Correct Responses

  1. Product view, where potential customers can see recent purchases made by existing customers.
  2. Map view, where potential customers can find Klothes for Kats’ brick-and-mortar location.
  3. Product view, where potential customers can see a particular cat dress available from multiple vendors.
  4. Main view, where potential customers can find directions to Klothes for Kats.
  5. Main view, where consumers can quickly see key information about Klothes for Kats.

Correct Answer:

  • Map view, where potential customers can find Klothes for Kats’ brick-and-mortar location.
  • Main view, where consumers can quickly see key information about Klothes for Kats.

How do Smart Shopping campaigns use automated bidding and placements, and machine learning to show a variety of the most relevant ads across Google networks to potential customers?

  1. By testing different combinations of text and images.
  2. By testing different font styles and colors for specific product types.
  3. By collecting customer review data following site visits.
  4. By making suggestions for image styles and context-tested image frames.

Correct Answer:

  • By collecting customer review data following site visits.

How can Smart Shopping campaigns help businesses easily promote their products without making large demands on their time?

  1. Smart Shopping campaigns automate key features of ad creation and placement.
  2. Smart Shopping campaigns automatically adjust product pricing by region.
  3. Smart Shopping campaigns are all based on single-size and standardized templates.
  4. Smart Shopping campaigns work entirely from the archived content of a business website.

Correct Answer:

  • Smart Shopping campaigns automate key features of ad creation and placement.

Books by Brock is a used bookstore that’s always used text ads. They’re looking at ways to optimize their experience with Google ads, and considering Local Inventory ads. What’s a unique feature of Local Inventory ads that can benefit Books by Brock?

  1. They can be used with merchant or Google-hosted storefronts.
  2. They appear as user-read book previews on Google.
  3. They only appear to consumers within walking distance of Books by Brock.
  4. They appear across the GooglePlay store.

Correct Answer:

  • They can be used with merchant or Google-hosted storefronts.

Cheryl is the owner of HomeThings, a shop that sells home goods. You, as her marketing intern, are describing the various Google Ad offerings. What’s an accurate description of Local Catalog ads you could give Cheryl?

  1. They’re traditional print-marketing materials.
  2. They allow groups of vendors to publish collaborative ads.
  3. They’re mobile-based ads that showcase multiple products.
  4. They allow vendors to A/B test product images.

Correct Answer:

  • They’re mobile-based ads that showcase multiple products.

Carey’s used Google Ads for some time, but he recently found he doesn’t have time to manage multiple campaigns effectively. How can Smart Shopping campaigns reduce Carey’s Ads management workload?

  1. Smart Shopping campaigns provide automatic reporting by e-mail.
  2. Smart Shopping campaigns can only be edited once per month.
  3. Smart Shopping campaigns use very simple standard templates.
  4. Smart Shopping campaigns automate ad placement and bidding.

Correct Answer:

  • Smart Shopping campaigns automate ad placement and bidding.

Which statement is true about Shopping ads?

  1. They let sellers use keywords to decide exactly how and where to show their ads.
  2. They give shoppers limited information in order to increase curiosity regarding a product or service.
  3. They let sellers use keywords to limit results to either Google Search pages or Google Shopping pages.
  4. They use an easy-to-understand format to give shoppers all the information they need at a glance.

Correct Answer:

  • They use an easy-to-understand format to give shoppers all the information they need at a glance.

Greg owns a company, Keys & Strings, that makes custom pianos. Keys & Strings sells their pianos through their website. Greg would like to increase sales of his brand of pianos. Why would Greg use a Showcase Shopping ad?

  1. To engage customers at the point in their purchase journey where they’re discovering what to buy and where to buy it.
  2. To engage customers at the point in their purchase journey when they’ve decided on a specific piano brand and are looking for the best price.
  3. To engage potential customers who make long-tail queries regarding pianos.
  4. To engage potential customers who make local intent queries regarding pianos.

Correct Answer:

  • To engage customers at the point in their purchase journey where they’re discovering what to buy and where to buy it.

Your company wants to have greater success online. What are two ways that Google Ads can drive your business goals? (Choose two.) Select All Correct Responses

  1. Cap the number of ads you pay for, based on your business.
  2. Boost your conversions by connecting you to people in the moments that matter.
  3. Help you reach a wider audience and maximize exposure.
  4. Place your business’s ads on every available search engine.
  5. Coach your company to fully move to an online-only presence.

Correct Answer:

  • Boost your conversions by connecting you to people in the moments that matter.
  • Help you reach a wider audience and maximize exposure.

Jonah’s Surf Shop has been running Google ads for years, and now they’re interested in introducing a new type of online ad. Which potential customer could Jonah reach by running Local Inventory ads?

  1. Brian, who’s hoping to make a quick online purchase during his lunch break.
  2. Anna, who’s unsure whether she wants a surfboard or a stand-up paddleboard.
  3. Mandi, who’s looking for the lowest price, regardless of location.
  4. Rob, who wants to see a specific board in-store before he’ll purchase it.

Correct Answer:

  • Rob, who wants to see a specific board in-store before he’ll purchase it.

Carrie owns a boutique shop that sells decorative, handmade pottery. She’s choosing an online ad campaign to allow a seamless shopping experience for her potential customers. What’s one benefit that Shopping campaign ads will offer Carrie?

Options 1:

  1. They’re visual, and provide detailed information about what she’s selling before someone even opens her ads.
  2. They provide value comparisons that feature her product alongside more expensive products.
  3. They have lower costs-per-click and increase total volume of her website traffic.
  4. They provide minimal information, so interested customers have to visit her website for more information.

Correct Answer:

  • They’re visual, and provide detailed information about what she’s selling before someone even opens her ads.

Options 2:

  1. They have lower costs-per-click and increase the total volume of her website traffic.
  2. They advertise product inventory, using feeds to create high quality ad copy.
  3. They provide value comparisons that feature her product alongside more expensive products.
  4. They’ll appear in random search results for exposure to a new customer base.

Correct Answer:

  • They advertise product inventory, using feeds to create high quality ad copy.

How has consumer shopping behavior changed in recent years?

  1. People are buying more items and more frequently.
  2. People are buying more items but less frequently.
  3. People are buying fewer items and less frequently.
  4. People are buying fewer items more frequently.

Correct Answer:

  • People are buying fewer items more frequently.

Why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign?

  1. User intent and likelihood to complete valuable actions for your business do not vary based on location, time, or device.
  2. The appropriate bid can often be a static target that is challenging to reach.
  3. If you do not bid efficiently, you could miss valuable conversions.
  4. The customer journey has become more complex and therefore bids should be based on general user behavior.

Correct Answer:

  • If you do not bid efficiently, you could miss valuable conversions.

Which type of automated bidding strategy is target cost-per-acquisition (CPA)?

  1. Consideration-focused bidding
  2. Conversion-focused bidding
  3. Awareness-based bidding
  4. Revenue-focused bidding

Correct Answer:

  • Conversion-focused bidding

Which factors should an advertiser consider when deciding on a bidding strategy?

  1. Results, targeted locations, and purchase history
  2. Customer search history, competition, and conversions
  3. User journey complexities, performance, and auctions
  4. Ad schedule and budget

Correct Answer:

  • User journey complexities, performance, and auctions

What can automated bidding help an advertiser improve?

  1. Performance
  2. Calls-to-action
  3. Competition
  4. Languages

Correct Answer:

  • Performance

Viktor’s been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy. Which type of automated bidding strategy will Viktor be using?

  1. Conversion-focused bidding
  2. Revenue-focused bidding​
  3. Consideration-focused bidding
  4. Awareness-based bidding

Correct Answer:

  • Revenue-focused bidding​

Trevor owns a manufacturing business that makes specialized hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences with interests in hiking and rock climbing across the web?

  1. Search
  2. Shopping
  3. Display
  4. Video

Correct Answer:

  • Display

The customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding. How can automated bidding benefit advertisers? (Choose two.)

  1. Allows advertisers to bid only for clicks from a specific group.
  2. Uses machine learning to set bids, which saves time.
  3. Guarantees reduced conversion costs for advertisers.
  4. Is auction-specific to increase the chance for conversion.
  5. Allows advertisers to serve ads only at specific times.

Correct Answer:

  • Uses machine learning to set bids, which saves time.
  • Is auction-specific to increase the chance for conversion.

Samira recently opened an online potted plant store and needs to promote it. She has chosen Google Ads because it offers advertisers different campaign types that determine where ads will appear and in what format they will display when viewed. What Google campaign type will help her reach her most valuable audiences?

  1. App campaigns, which can increase engagement, app installs, and even in-app actions, such as ordering her products.
  2. Television campaigns, which promote her products directly to consumers while they are watching their favorite network and cable TV programs.
  3. Social Media campaigns, which showcase her products to users while they browse their favorite social media platforms.
  4. Shopping campaigns, which promote her products by giving consumers detailed information about what she is selling before they click her ad.

Correct Answer:

  • Shopping campaigns, which promote her products by giving consumers detailed information about what she is selling before they click her ad.

Certification Questions & Certification Answers

Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. Which type of automated bidding strategy would be best for Priya’s campaign?

  1. Enhanced cost-per-click (eCPC)​
  2. Target impression share
  3. Maximize clicks
  4. Target return on ad spend (Target ROAS)

Correct Answer:

  • Maximize clicks

Mary is tasked with designing an advertising campaign for her company’s an online pet food store and app, and is exploring different campaign options. Which campaign types are available to her in Google Ads?

  1. Search, Display, Video, App, and Access
  2. Search, Display, TV, Shopping, and App
  3. Social, Display, Video, Shopping, and App
  4. Search, Display, Video, Shopping, and App

Correct Answer:

  • Search, Display, Video, Shopping, and App

Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this?

  1. Retention-focused bidding
  2. Consideration-focused bidding
  3. Conversion-focused bidding
  4. Awareness-based bidding

Correct Answer:

  • Conversion-focused bidding

Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?

  1. Target impression share
  2. Maximize conversions
  3. Target return on ad spend (Target ROAS)
  4. Maximize clicks

Correct Answer:

  • Maximize clicks

Google Ads offers a variety of campaign types which determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?

  1. Search, Display, Video, Print, and App
  2. Search, Print, TV, Shopping, and App
  3. Search, Display, Video, Shopping, and App
  4. Social, Video, App, Audio, and Shopping Ads

Correct Answer:

  • Search, Display, Video, Shopping, and App

Ben sells housewares through his website and app. What are two ways that Google Ads can fuel his business goals and help him achieve his objectives? (Choose two.)

  1. Provide clear forecasts that allow for smoother purchasing.
  2. Place ads for his business on all search engines.
  3. Help users find and discover his products.
  4. Increase overall installs and interactions with his app.
  5. Sell him business leads at a preset price.

Correct Answer:

  • Help users find and discover his products.
  • Increase overall installs and interactions with his app.

Amanda is the marketing manager for a plant nursery. She has a large number of campaigns and needs help keeping her bids relevant every day. How can automated bidding help her?

  1. By keeping her ads updated with new copy.
  2. By guaranteeing improved results.
  3. By automatically setting the maximum CPC bid limit.
  4. By setting her bids when auctions happen.

Correct Answer:

  • By setting her bids when auctions happen.

What are two ways Google Ads can fuel your business goals? (Choose two.) Select All Correct Responses

  1. Increase online, in-app, in-person, and over-the-phone sales.
  2. Reach more users by placing ads on all search engines.
  3. Cap the number of ads you pay for, based on your business.
  4. Enable premium membership subscriptions.
  5. Get more of the right people to visit your website.

Correct Answer:

  • Increase online, in-app, in-person, and over-the-phone sales.
  • Get more of the right people to visit your website.

What are two benefits of automated bidding? (Choose two.) Select All Correct Responses

  1. Cross analysis
  2. Competitive analysis
  3. Higher CPAs
  4. Time saving
  5. Guaranteed results

Correct Answer:

  • Cross analysis
  • Time saving

A marketer is keeping track of the revenue generated by his campaigns. He wants to get a specific return for his ad spend. Which type of automated bidding strategy will meet his needs?

  1. A revenue-focused bidding strategy
  2. An awareness-based bidding strategy
  3. A conversion-focused bidding strategy
  4. A consideration-focused bidding strategy

Correct Answer:

  • A revenue-focused bidding strategy

Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He does not have much time to devote to daily bid management, so he decided to use automated bidding to lighten his workload. Which automated bidding strategy should Rashid consider using?

  1. Target return on ad spend (Target ROAS)
  2. Maximize conversions
  3. Target impression share
  4. Enhanced cost-per-click (eCPC)

Correct Answer:

  • Target impression share

Which type of automated bidding strategy is enhanced cost-per-click (ECPC)?

  1. Revenue-focused bidding
  2. Awareness-based bidding
  3. Consideration-focused bidding
  4. Conversion-focused bidding

Correct Answer:

  • Conversion-focused bidding

What are key factors to keep in mind when choosing a bidding strategy for your campaign?

  1. Performance, auctions, and user journey complexities
  2. Targeting, auctions, and campaign cost-per-click
  3. Location, calls-to-action, and user conversion costs
  4. Budget, competition, and user thought processes

Correct Answer:

  • Performance, auctions, and user journey complexities

You’ve been tasked with marketing a new line of plumbing services, but you have a set budget you can’t exceed. Why is Google Ads a viable option?

  1. Google Ads guarantees phone calls to your business.
  2. Google Ads allows you to cap the number of ads you pay for, based on your business.
  3. Google Ads gives you control over your budget.
  4. Google Ads offers separate auctions for low budgets.

Correct Answer:

  • Google Ads gives you control over your budget.

Your company provides home maintenance services and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?

  1. Your ads will be placed on all search engines.
  2. With Google Ads, you always pay using cost-per-reach, predetermined by your budget.
  3. You can set your own budget and can change it at any time.
  4. Machine models automatically determine your advertising budget.

Correct Answer:

  • You can set your own budget and can change it at any time.

Your company provides home-maintenance services, and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?

You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?

  1. With Google Ads you always pay using cost-per-reach, predetermined by your budget.
  2. Google Ads saves you time by deciding what your budget will be on a daily basis.
  3. With Google Ads, your ads will show on every available search engine.
  4. With Google Ads, you can choose a maximum amount to spend per month.

Correct Answer:

  • With Google Ads, you can choose a maximum amount to spend per month.

You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.)

  1. Manual control
  2. Machine learning
  3. Bidding suggestions
  4. Sitelink extensions
  5. Auction-time bidding

Correct Answer:

  • Machine learning
  • Auction-time bidding

Why should your business use Performance Planner?

  1. It validates budgets against other vendors in the same market.
  2. It is the only ad budgeting software on the market.
  3. It makes recommendations that are validated using machine learning.
  4. It helps businesses determine a go-to-market strategy.

Correct Answer:

  • It makes recommendations that are validated using machine learning.

Why should campaigns with different marketing objectives be separated into different Performance Planner plans?

  1. So that spend is not reallocated between two different marketing objectives
  2. To avoid any potential keyword duplicates between different marketing objectives
  3. So that seasonal trends can be better identified for each individual marketing objective
  4. To prevent campaigns from becoming “Limited by Budget”

Correct Answer:

  • So that spend is not reallocated between two different marketing objectives

When visibility is the campaign goal, which bidding strategy should an advertiser choose?

  1. Enhanced cost-per-click (eCPC)
  2. Maximize Conversions
  3. Target impression share
  4. Maximize clicks

Correct Answer:

  • Target impression share

What is one way that Performance Planner helps businesses increase sales?

  1. By choosing ad types that your target demographic finds most appealing
  2. By relying on customer feedback for optimal ad placement
  3. By maximizing the number of conversions for a spend scenario
  4. By providing a discount on all ads after purchasing a license

Correct Answer:

  • By maximizing the number of conversions for a spend scenario

What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?

  1. A / B testing
  2. Google Ads are updated automatically
  3. Click-through rate averages require planning
  4. Auctions fluctuate all the time

Correct Answer:

  • Auctions fluctuate all the time

What is a valid recommendation that the Performance Planner can provide?

  1. Create alternative versions of best performing ad variations
  2. Apply specific bid adjustments to device and location targeting
  3. Add a themed group of negative keywords
  4. Set a specific target CPA (cost-per-acquisition)

Correct Answer:

  • Set a specific target CPA (cost-per-acquisition)

What does Performance Planner automatically do?

  1. Uses machine learning to target new demographics
  2. Sets your ad budget for maximum growth
  3. Forecasts how your current campaigns will perform in the future
  4. Recommends the perfect ad structure for your budget

Correct Answer:

  • Forecasts how your current campaigns will perform in the future

What can the Performance Planner recommend?

  1. Campaign-level Target CPA (cost-per-acquisition)
  2. Applying bid adjustments to specific locations
  3. Including or excluding “Google search partners”
  4. Using “Target impression share” as an automated bid strategy

Correct Answer:

  • Campaign-level Target CPA (cost-per-acquisition)

What can the Performance Planner assist you with?

  1. To create an optimized copy of your existing campaign, so that it can be tested with the drafts and experiments tool
  2. To determine which Google Ads features should be enabled to get the best performance from your campaigns
  3. To analyze the search term report and add both keywords and negative keywords, depending on historical performance
  4. To improve return on investment so you can drive more conversions within your target CPA (cost-per-acquisition)

Correct Answer:

  • To improve return on investment so you can drive more conversions within your target CPA (cost-per-acquisition)

What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.)

  1. Distribution
  2. Validation
  3. Simulation
  4. Instrumentation
  5. Differentiation

Correct Answer:

  • Validation
  • Simulation

Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?

  1. Location targeting is not decided by machine learning.
  2. Machine learning will choose an ad schedule for campaigns without her input.
  3. Machine learning will choose the keywords used to serve her ads to users.
  4. Machine learning helps her set the appropriate bid for each and every auction.

Correct Answer:

  • Machine learning helps her set the appropriate bid for each and every auction.

Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.)

  1. Performance Planner leverages machine learning for forecasting.
  2. Performance Planner forecasting is powered by billions of Google searches conducted each week.
  3. Performance Planner integrates with other budgeting software, such as QuickBooks.
  4. Performance Planner is free to use with any merchant-hosted storefront.
  5. Performance Planner will help her identify funds from other operational budgets to allocate to marketing.

Correct Answer:

  • Performance Planner leverages machine learning for forecasting.
  • Performance Planner forecasting is powered by billions of Google searches conducted each week.

Peggy owns a house-cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?

  1. Video
  2. Display
  3. Shopping
  4. Search

Correct Answer:

  • Search

Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?

  1. An investment of $40,000 to generate 2,000 conversions and a CPA of $20
  2. An investment of $30,000 to generate 1,500 conversions and a CPA of $20
  3. An investment of $28,000 to generate 1,400 conversions and a CPA of $20
  4. An investment of $21,000 to generate 1,400 conversions and a CPA of $15

Correct Answer:

  • An investment of $40,000 to generate 2,000 conversions and a CPA of $20

Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores?

  1. Search
  2. Shopping
  3. Video
  4. Display

Correct Answer:

  • Shopping

Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?

  1. To check for status issues
  2. To review new keyword opportunities
  3. To react to ever-changing external factors
  4. To analyze demographic performance

Correct Answer:

  • To react to ever-changing external factors

How is using non-last-click attribution conversions useful for Performance Planner forecasts?

  1. To allocate budgets that drive incremental conversions
  2. To take advantage of seasonal trends throughout the year
  3. To find growth opportunities regarding device targeting
  4. To identify the most profitable location targeting

Correct Answer:

  • To allocate budgets that drive incremental conversions

How does automating your bid contribute to a successful Google Ads campaign?

  1. Automated bidding’s algorithms integrate a minimum number of signals to evaluate user intent.
  2. Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction.
  3. The customer journey has become more direct, so setting bids should be based on general user behavior.
  4. Cross-referencing data with context to establish intent and set the appropriate bid is a simple and direct task.

Correct Answer:

  • Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction.

How can Performance Planner serve your business?

  1. By finding areas of your total budget that could contribute to marketing
  2. By teaching your employees the fundamentals of personal budgeting
  3. By determining which of Google’s ads are most appropriate for your brand
  4. By optimizing your ad budget for maximum growth

Correct Answer:

  • By optimizing your ad budget for maximum growth

Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?

  1. Recommended campaign bid scaling
  2. A recommended Campaign-level Target CPA (cost-per-acquisition)
  3. A recommended average daily budget
  4. A recommended Campaign-level Target ROAS (return-on-ad-spend)

Correct Answer:

  • A recommended average daily budget

Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?

  1. Sales, consideration, and integrity
  2. Growth, reach, and traffic
  3. Relevance, control, and results
  4. Influence, awareness, and promotion

Correct Answer:

  • Relevance, control, and results

Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?

  1. By giving advertisers control over the number of specific actions their spend will return
  2. By giving advertisers control over which competitors they place ads in auctions against
  3. By giving advertisers control over the next highest bid allowed in auctions they enter
  4. By giving advertisers control over the maximum they spend per month.

Correct Answer:

  • By giving advertisers control over the maximum they spend per month.

Google Ads was constructed around three core principles, focused on helping businesses reach their online potential. The first of these is relevance. Google Ads connects businesses with the right people at the right time. Upon which other principles was Google Ads built?

  1. Options and tracking
  2. Profit and privacy
  3. Credits and context
  4. Control and results

Correct Answer:

  • Control and results

Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?

  1. An investment of $9,600 to generate 1,600 conversions with a CPA of $6
  2. An investment of $9,800 to generate 1,400 conversions and a CPA of $7
  3. An investment of $8,400 to generate 1,400 conversions and a CPA of $6
  4. An investment of $9,100 to generate 1,300 conversions and a CPA of $7

Correct Answer:

  • An investment of $9,600 to generate 1,600 conversions with a CPA of $6

Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction?

  1. Ad extensions
  2. Manual control ​
  3. Seller ratings
  4. Machine learning

Correct Answer:

  • Machine learning

While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?

  1. Because bid automation is a standard capability in the market that allows a lesser degree of precision, based on the conversion opportunity of each auction
  2. Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that is challenging to reach at scale when using manual bidding
  3. Because cross-referencing data with context to establish intent and set the appropriate bid is a more simple, direct task
  4. Because users intent and their likelihood to complete valuable actions for your business hardly vary based on location, time, or device

Correct Answer:

  • Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that is challenging to reach at scale when using manual bidding

Why is using the performance targets feature after utilizing the Performance Planner recommended?

  1. This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track.
  2. This practice allows you to receive detailed insights from Google Analytics with regards to how website behavior is impacted after applying Performance planner recommendations.
  3. This practice allows you to ensure seasonality and budget reallocation are accounted for future periods so you can prevent your campaigns from becoming “Limited by Budget”.
  4. This practice allows you to fully automate all aspects of account management to improve the likelihood of meeting performance targets.

Correct Answer:

  • This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track.

You’ve been tasked with marketing a new line of plumbing services, but you have a set budget that you cannot exceed. Why is Google Ads a viable option?

  1. Google Ads gives you control over your budget.
  2. Google Ads offers separate auctions for low budgets.
  3. Google Ads guarantees phone calls to your business.
  4. Google Ads allows you to cap the number of ads you pay for, based on your business.

Correct Answer:

  • Google Ads gives you control over your budget.

Which type of automated bidding strategy is Target return on ad spend (ROAS)?

  1. Revenue-focused bidding
  2. Consideration-focused bidding
  3. Conversion-focused bidding
  4. Awareness-based bidding

Correct Answer:

  • Revenue-focused bidding

Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?

  1. Target return on ad spend (Target ROAS)
  2. Target cost-per-acquisition (tCPA)
  3. Target impression share
  4. Maximize clicks

Correct Answer:

  • Maximize clicks

Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. Which type of automated bidding strategy is Siona using?

  1. Target cost-per-acquisition (tCPA)
  2. Maximize clicks
  3. Target return on ad spend (Target ROAS)
  4. Target impression share

Correct Answer:

  • Target impression share

Product Listing Ads should be used for:

  1. Promoting services
  2. Promoting brands
  3. Promoting products online
  4. Driving phone calls to a business

Correct Answer:

  • Promoting products online

True or false: Data feeds provide a list of your inventory with important product details in Google Merchant Center

  1. True
  2. False

Correct Answer:

  • True

You can use a product group with a single bid to:

  1. organize your ad group by product attributes
  2. create different bid modifiers
  3. ensure your entire inventory has the same bid
  4. set a new campaign priority

Correct Answer:

  • organize your ad group by product attributes

Suzie owns an apparel store and is thinking of starting a Shopping Campaign. How can Shopping ads benefit Suzie?

  1. Customers can become well-informed about Suzie’s products because they’ll see important information such as the price, image, and retailer name before they click the ad
  2. Shopping ads work with keywords and relevancy, so Suzie can bid on popular keywords to get her ad to appear at the top of search results
  3. Suzie can serve Shopping ads directly from her website
  4. Shopping ads get customers’ attention because merchants can include words such as “best” in titles and descriptions

Correct Answer:

  • Customers can become well-informed about Suzie’s products because they’ll see important information such as the price, image, and retailer name before they click the ad

When reviewing the Search terms report for your Shopping campaigns, you notice several terms that aren’t relevant to what you’re advertising. How can you use this information?

  1. Add the terms as negative keywords.
  2. Adjust your product data feed to include relevant terms.
  3. Increase your Quality Score by including irrelevant terms in ad content.
  4. Increase your bids for more relevant keywords

Correct Answer:

  • Add the terms as negative keywords.

Greta wants to make changes for several Shopping campaigns that she manages. She can use bulk changes to:

  1. Replace an existing product group.
  2. Link product feeds across campaigns.
  3. Create general calls to actions.
  4. Alter custom parameters for subdivided product groups

Correct Answer:

  • Replace an existing product group.

You’re optimizing a client’s Shopping campaign to drive online sales and are assessing the company’s website. You determine that the site needs to be improved for mobile, and recommend that the company:

  1. increase the page load speed to 9 seconds or longer
  2. add more menu options so people can see all products offered
  3. make all data fields required at checkout
  4. allow people to return to their shopping cart on their desktop computer

Correct Answer:

  • allow people to return to their shopping cart on their desktop computer

Research shows that more than 50% of people who search for a product on their smartphone visit a business within a day. Based on this data and your client’s goal of driving in-store sales, how would you optimize the company’s Shopping campaign?

  1. Increase the mobile and location bid adjustments and make additional adjustments based on performance
  2. Decrease the mobile and location bid adjustments and make additional adjustments based on performance
  3. Create a separate campaign for products that people are more likely to research on their smartphones and set a mobile bid adjustment of +900%
  4. Create a separate campaign for products that people most likely won’t research on their smartphones and set a mobile bid adjustment of +900%

Correct Answer:

  • Increase the mobile and location bid adjustments and make additional adjustments based on performance

Creating multiple products groups within one ad group allows you to:

  1. set different bid modifiers or negative keywords for your products
  2. access a search term report for each product group
  3. base each product group on a specific product attribute you choose
  4. use a single maximum cost-per-click bid across your product inventory

Correct Answer:

  • base each product group on a specific product attribute you choose

Which should David do to better understand how the ads for his local bakery have driven store visits and influenced his customers’ buying habits?

  1. Set up Google Analytics for his local storefront and access its various customized data
  2. Segment his report by click type and review his local data
  3. Set up local inventory ads in his Shopping campaign and review his local channel performance
  4. Enable dynamic tracking URLs for his campaign and set up tracking templates for his local product group

Correct Answer:

  • Set up Google Analytics for his local storefront and access its various customized data

According to Google Shopping policies, what would cause the disapproval of individual items or an entire Merchant Center account?

  1. Unsecure checkout or a missing refund policy
  2. Sale of gambling related products such as poker chips
  3. A product URL that links directly to only one relevant item
  4. Products with an availability attribute of out of stock

Correct Answer:

  • Unsecure checkout or a missing refund policy

Lisa wants to know if, after viewing her Shopping ad, people are buying the shoes listed in the ad. She should:

  1. run an Auction insights report
  2. set up conversion tracking
  3. use enhanced cost-per-click (ECPC) bidding
  4. run an Ad performance report

Correct Answer:

  • set up conversion tracking

In a Shopping campaign, conversion tracking:

  1. only counts purchases after clicks as conversions
  2. grants access to Search Funnel reports, which show how your customers complete a conversion
  3. provides in-depth reporting on how people use your website
  4. allows you to test changes, such as different campaign priorities and product group bids

Correct Answer:

  • grants access to Search Funnel reports, which show how your customers complete a conversion

Muhammad wants to promote hats and shirts from the same brand, and decides to subdivide his “All products” product group. He first uses the attribute brand to select products for the brand and then uses the attribute category to create separate product groups for hats and shirts. His next step is to:

  1. use the Bid Simulator, but only for “Everything else in ‘All products’”
  2. check his conversion window settings and see if new product groups create changes
  3. set bids for his new product groups to align with his sales strategy
  4. check the benchmark cost-per-click (CPC) of his hats and shirts to inform his bid strategy

Correct Answer:

  • set bids for his new product groups to align with his sales strategy

True or false: Odell runs an online store selling outdoor gear, guns and hunting equipment, and a few tobacco products. Odell can advertise all of his products on Google Shopping.

  1. False
  2. True

Correct Answer:

  • False

Angelika just submitted her product for the first time, and she had 2 errors, 3 warnings, and 5 notifications. What does she need to fix in order for her ads to show?

  1. Only the errors
  2. Only the warnings
  3. The warnings and errors
  4. All of the errors, warnings, and notifications

Correct Answer:

  • Only the errors

You’ve started managing a Shopping campaign for a client who thinks the campaign, which attributes conversions to the first ad customers clicked before completing a conversion, isn’t providing a good return on investment (ROI). How might you use attribution models to evaluate the campaign’s performance?

  1. Compare 2 models to see if the campaign is undervalued on a last-click basis
  2. Compare 2 models to see if the campaign is undervalued on a first-click basis
  3. Compare 2 models to decide whether to optimize the campaign’s automated bid strategy for a time decay model
  4. Compare 2 models to decide whether to optimize the campaign’s automated bid strategy for a position-based model

Correct Answer:

  • Compare 2 models to see if the campaign is undervalued on a last-click basis

A client is using manual bidding for its Shopping campaign and you decide to use target return on ad spend (ROAS) to take advantage of AdWords’ automated bidding features. Before you begin using target ROAS, you need to make sure that:

  1. the client is using a third-party bidding platform that is compatible with target ROAS
  2. conversion tracking is set up for the campaign and each product group has more than 200 clicks per week a
  3. remarketing list for search ads is set up for the campaign
  4. each product group in the campaign is restructured so that it has fewer than 200 clicks per week

100% Correct Answer

  • conversion tracking is set up for the campaign and each product group has more than 200 clicks per week a

Custom labels are a way to:

  • subdivide products into specific product groups in AdWords
  • set the country in which your products will be sold
  • tell Google Merchant Center what products to avoid when uploading data
  • identify the shipping method used for your products

Correct Answer:

  • subdivide products into specific product groups in AdWords

To help with your campaign strategy, you can use custom labels to:

  • organize products by specific attributes
  • increase your product’s discoverability
  • discover your best-selling products
  • create a list of new keywords for your products

Correct Answer:

  • organize products by specific attributes

Campaign priorities determine your bids according to which rule:

  • the highest priority campaign will bid, unless a lower priority bid is high enough
  • if the highest priority campaign is out of budget, the lower priority campaign bids
  • if the highest priority campaign is out of budget, lower priority budget is added to bids
  • if you have multiple campaigns with the same bid, the lowest necessary bid will be used

Correct Answer:

  • if the highest priority campaign is out of budget, the lower priority campaign bids

Maximilian is starting a Shopping campaign for winter sports to sell skis, which are also listed in his campaign for mountain tourism. Maximilian has a specific budget just for his winter sports campaign. When skis are shown, he wants the bid to come from his winter sports campaign. Maximilian should:

  • prioritize his Shopping campaigns according to seasons rather than geography
  • make his winter sports budget high priority by adding his mountain tourism budget to it
  • add “mountain tourism” to his negative keywords during the winter sports campaign
  • make the winter sports campaign high priority and the mountain tourism low priority

Correct Answer:

  • make the winter sports campaign high priority and the mountain tourism low priority

Mindy is setting up her Google Merchant Center account and has to verify her website URL. Her website URL must:

  • Include IP address.
  • Include Ports.
  • Be as specific as possible (for e.g., http://www.example.com#top).
  • Begin with http:// or https://

Correct Answer:

  • Begin with http:// or https://

Quincy wants to make sure that he meets the Google Shopping policy to accurately represent his business or product. Which action should he take on his website to meet the policy?

  • Show clearly the payment model and full price that a person shopping online would be charged before and after the purchase
  • Describe some of the conditions related to the purchase before and after the purchase
  • Advertise products or promotional offers that aren’t available to people shopping online
  • Claim credentials for his business that he hasn’t finalized yet

Correct Answer:

  • Show clearly the payment model and full price that a person shopping online would be charged before and after the purchase

Anne wants to use her impression share metrics to optimize her Shopping campaign. She should:

  1. run an Auction insights report to compare her impression shares to those of her competitors
  2. set negative keywords in her campaign
  3. increase her impression share by setting her bids lower on her campaign
  4. set the delivery method on her campaign to standard

Correct Answer:

  • run an Auction insights report to compare her impression shares to those of her competitors

Shopping ads can appear on:

  • Google Shopping
  • Google Search
  • Google Search Partner websites
  • all of the answers are correct

Correct Answer:

  • all of the answers are correct

In Shopping campaigns, product groups are used to:

  • organize products within a data feed
  • create a list of keywords used to target Shopping ads to shoppers
  • bid on organized inventory in an ad group
  • bundle items sold as a package, like a camera and tripod stand

Correct Answer:

  • bid on organized inventory in an ad group

You can use custom labels to:

  • list specific features in your Shopping ads
  • subdivide a product by specific features that you decide
  • have Google subdivide your product into specific relevant categories
  • target different countries within the same Shopping campaign

Correct Answer:

  • subdivide a product by specific features that you decide

To prevent your Shopping ads from appearing for certain search terms, you would:

  • add negative keywords to your campaign or ad group
  • remove the related search terms from your product titles in your product data
  • remove products from your product data
  • put shorter descriptions in your product data

Correct Answer:

  • add negative keywords to your campaign or ad group

Campaign priority should be used when you advertise:

  • multiple products internationally in multiple campaigns
  • one product internationally in multiple campaigns
  • multiple products for the same country in multiple campaigns
  • one product for the same country in multiple campaigns

Correct Answer:

  • one product for the same country in multiple campaigns

What does Niharika need to do first if she wants to enable automatic item updates for the price and availability of her products?

  • Add schema.org structured data to her landing pages
  • Submit yes for the price and availability attributes
  • Nothing, she just needs to enable the setting in Google Merchant Center
  • Link her Google Merchant Center and AdWords accounts

Correct Answer:

  • Add schema.org structured data to her landing pages

What should Kevin take into account when optimizing the title attribute for his new line of surfboards?

  • Include relevant attributes in the title such as brand, size, and color
  • Include the location of his retail store
  • Include the board style name only
  • Use special characters such as exclamation points or all caps

Correct Answer:

  • Include relevant attributes in the title such as brand, size, and color

To maintain active product data, you must update your data every:

  • 30 days
  • 6 months
  • 1 year
  • 24 hours

Correct Answer:

  • 30 days

True or false: If Viola signs up to run Shopping ads but doesn’t post a refund policy on her website, she can’t run ads.

  • True
  • False

Correct Answer:

  • True

When optimizing the title attribute for her new line of bicycles, Matilda should include:

  • symbols and foreign characters to get the user’s attention such as exclamation points
  • the price and shipping cost
  • keywords and relevant attributes in the title such as brand, size, and color
  • the bike style name only

Correct Answer:

  • keywords and relevant attributes in the title such as brand, size, and color

Yves heard that the custom_label attributes can help him organize his Shopping campaign. With custom labels, Yves can provide:

  • Google product categories so he can organize his campaign by different categories
  • any value he chooses so he can organize his campaign by his own goals
  • the product’s condition so he can organize his campaign by new, used, or refurbished products
  • the brand of his product so he can organize his campaign by different brands

Correct Answer:

  • any value he chooses so he can organize his campaign by his own goals

Kelly is checking her product landing pages to make sure that she has all the required information. What piece of information is required to appear on every landing page?

  • Price and currency
  • Availability date
  • Google product category
  • Sale price

Correct Answer:

  • Price and currency

What optimization recommendation might you make to a new client with Shopping campaigns that don’t include all of the products the company sells?

  • Create a separate campaign for all products and subdivide the inventory using custom label attributes, then bid by item ID for the items not included in other campaigns
  • Create a separate campaign with a low priority, and create 1 product group for all products and assign it a low bid
  • Create a separate campaign with a high priority, and create 1 product group for all products and assign it a high bid
  • Create a separate campaign for all products and subdivide the inventory based on products that are already being advertised, then assign these products a low bid

Correct Answer:

  • Create a separate campaign with a low priority, and create 1 product group for all products and assign it a low bid

Which products should you submit the identifier_exists attribute with a value of no for?

  • A) Items as part of a bundle
  • B) Used electronics
  • C) New books for pre-order
  • D) Custom-made clothing

Correct answer is:

  • D) Custom-made clothing

The feed that Luca exports from his point of sale system needs some cleanup before it will be accepted by Google Merchant Center. To meet the requirements, he needs to consistently change product_state to condition in his exported feed. What’s the best way to do this each time?

  • Submit his feed without changing it, and then use feed rules to automatically changeproduct_state to condition
  • Manually change product_state to condition before submitting his feed to Merchant Center
  • Delete product_state completely from his feed, and then submit his feed to Merchant Center
  • Leave product_state in his feed and also add the condition attribute

Correct answer is:

  • Submit his feed without changing it, and then use feed rules to automatically change product_state to condition

Jane’s product feed would get disapproved due to:

  • a URL that’s 1500 characters
  • a price mismatch between the feed and landing page
  • an image being a GIF format
  • a feed including a mobile link

Correct answer is:

  • a price mismatch between the feed and landing page

To set up a Shopping campaign, you’ll need to link your Google Merchant Center account and:

  • credit card
  • list of approved Shopping policies
  • Google My Business account
  • AdWords account

Correct answer is:

  • AdWords account

Shopping ads on google.com:

  1. indicate the name of the merchant
  2. don’t use keywords
  3. all of the answers are correct
  4. can be served together with text ads

Correct answer is:

  • all of the answers are correct

To set up ads for her local watch store in addition to the ads she already runs for her online store, Lucy should:

  • begin the local inventory ads implementation process and complete the required steps
  • subdivide her product inventory and set different bids for her local and online only ads
  • set up multichannel ads to direct customers to her online or local store
  • enable local products in her shopping campaign and set up a product filter for “local”

Correct answer is:

  • begin the local inventory ads implementation process and complete the required steps

Paige has an online dress boutique that sells dresses for women and children. She just got a new shipment of pink polkadot girls dresses.

  • She can add the dress description in the title and then link to additional dresses
  • She can link to the page with an image of the not-yet-available product with “coming soon”listed and additional options
  • She can link directly to the brand, color, size and price of the dress described
  • She can link to a page within her site with all dresses incase the item sells out

Correct answer is:

  • She can link directly to the brand, color, size and price of the dress described

Toshiro wants to increase the conversion rate of his Shopping campaigns without increasing his budget. He should use:

  • enhanced cost-per-click (ECPC)
  • target return on ad spend (ROAS)
  • maximize clicks
  • target cost-per-acquisition (CPA)

Correct Answer:

  • maximize clicks

An online women’s clothing retailer uses conversion tracking to track orders and wants to assess the value of mobile on sales.

  • cross-device attribution reports to see if people click the retailer’s ads on a desktop during the sales funnel
  • path length report to see if most sales occur after 1 click on the retailer’s ad from a mobile phone
  • cross-device attribution reports to see if people click the retailer’s ads on a mobile phone during the sales funnel
  • path length report to see if most sales occur after multiple clicks on the retailer’s ad from a mobile phone

Correct answer is:

  • cross-device attribution reports to see if people click the retailer’s ads on a mobile phone during the sales funnel

After segmenting your client’s conversion data for a Shopping campaign, you see that mobile is driving 10 percent of sales.

  1. Set a desktop bid adjustment that accounts for the amount in sales that mobile is driving
  2. Create separate Shopping campaigns for desktop and mobile, budgeting the same amount for each campaign
  3. Set a mobile bid adjustment that accounts for the amount in sales that mobile is driving
  4. Create a separate Shopping campaign for mobile targeted to locations where your client has a physical store

Correct answer is:

  • Set a mobile bid adjustment that accounts for the amount in sales that mobile is driving

Mika has an online store and wants to create a Shopping campaign. What information does she need to create a Google Merchant Center account?

  • Verified and claimed website URL 
  • Local business data feed
  • Country where her products are sold
  • Promotion text

Correct Answer:

  • Verified and claimed website URL

According to Google Shopping Policies, what can be included in promotional text?

  1. Product information taken from the data feed
  2. Repetition of words and phrases
  3. Text created from keyword insertion
  4. Text highlighting a special offer on specific products

At which level can you add promotional text to Product Listing Ads?

  1. Product group
  2. Both ad group and product group
  3. Ad group
  4. Campaign

Ben is creating product images. A common best practice is to:

  1. Ensure all images are high-quality
  2. Display the merchant website name over all images
  3. Include all varieties of a product in one image
  4. Include brand names in the images

Bob is seeing low traffic for one of his product groups and daily spend is low. What could he do to help increase impressions and traffic?

  1. Remove any bid modifiers
  2. Increase the campaign’s daily budget
  3. Add negative keywords to the product group
  4. Increase bids on products groups

Brian is expanding his store to include antique goods. What should he do if there isn’t a unique product identifier available?

  1. Leave all unique product identifiers blank
  2. Use the exemption attribute ‘identifier exists’
  3. Add ‘unique’ to the ‘brand’ attribute
  4. Include the word “antique” in the titles of all products

Campaign priority should be used when:

  1. You have multiple sales to promote within the same campaign
  2. You want to lower the bid for a product group
  3. You have multiple campaigns advertising the same products
  4. You want to separate your inventory by brand

Catherine is preparing to release a new line of toys that’s currently available for pre-order only on the landing page. Why is Catherine’s data feed getting disapproved for incorrect availability?

  1. The ‘availability’ attribute is set as ‘out of stock’
  2. The ‘availability’ attribute is set as ‘preorder’
  3. The ‘availability’ attribute is set as ‘in stock’
  4. The ‘availability date’ attribute is set as the toys’ release date

Custom labels can be a great way for you to:

  1. Subdivide products into specific product groups in AdWords
  2. Tell Google Merchant Center what products to avoid when uploading data
  3. Set the country in which your products will be sold
  4. Identify the shipping method used for your products

Enhanced cost-per-click (ECPC) bidding should be used to:

  1. Drive engagement with product brand
  2. Increase total impressions
  3. Optimize bids using converted clicks
  4. Bid for a target cost-per-acquisition (CPA)

For a Shopping campaign, you can use AdWords to:

  1. Submit product information
  2. Manage ad group bids
  3. Manage and validate a website URL
  4. Upload additional product images

Google Merchant Center can be used to:

  1. Manage shipping settings for a store
  2. Update mobile bids for products
  3. View competitive benchmarks for Shopping campaigns
  4. Set campaign priority for products

Google Merchant Center is used for:

  1. Setting up campaign bidding priorities
  2. Managing conversion tracking
  3. Uploading product data feeds
  4. Editing your Shopping campaign’s product groups

Google Merchant Center is used to:

  1. Monitor the performance of Shopping campaigns
  2. Host website images
  3. Manage bidding for Shopping campaigns
  4. Submit product information

How are product groups used in Shopping campaigns?

  1. To create a list of keywords used to target Shopping ads to shoppers
  2. To organize products within a data feed
  3. To bundle items sold as a package, like a camera and tripod stand
  4. To bid on organized inventory in an ad group

How can Helen provide free shipping for a small group of promotional products?

  1. Remove all shipping options from the Google Merchant Center account
  2. Update the ‘shipping’ attribute to a fixed delivery price of $0.00 for only the promotional products
  3. Set the default shipping for all products to a flat rate of $0.00
  4. Add “Free shipping” to the Shopping campaign promotional text

How can you lose your claimed URL?

  1. Another authorized owner of the website successfully verifies and claims your website URL
  2. Your website is updated but includes the same identifying meta tag or HTML file
  3. Your claimed URL authorization expired from Webmaster tools
  4. You remove all data feeds from your Merchant Center account

How could you increase the number of conversions your Shopping campaign receives for about the same total cost?

  1. Increase your campaign priority
  2. Decrease bids for product groups with a low cost per conversion, and increase bids for product groups with a high cost per conversion
  3. Remove product group subdivisions and bid on broader groups of products
  4. Increase bids for product groups with a low cost per conversion, and decrease bids for product groups with a high cost per conversion

How should Chris estimate how a different bid amount would impact his store’s online traffic?

  1. Use the Bid Simulator tool
  2. Review the benchmark cost-per-click (CPC) information in AdWords
  3. Check the “Diagnostics” tab in Google Merchant Center
  4. Download campaign performance data

If a product doesn’t have an image available, you should:

  1. Submit a placeholder image with a message, such as “Coming Soon”
  2. Wait to submit the product until an image is ready
  3. Submit an image of a similar product
  4. Submit a full color version of your store’s logo

If Sam doesn’t enable conversion tracking for his Shopping campaigns, which bidding option below will be available to him?

  1. Maximum cost-per-acquisition (max. CPA) bidding
  2. Target cost-per-acquisition (target CPA) bidding
  3. Enhanced cost-per-click (ECPC) bidding
  4. Maximum cost-per-click (max. CPC) bidding

In Google Merchant Center, a target country is the country where:

  1. The products are manufactured
  2. The retailer is located
  3. The products are sold and will be shipped to
  4. The products are shipped from

In order to offer products in different countries, you should:

  1. Use one feed for all products
  2. List the products in the local language
  3. Use the same landing pages globally
  4. Always set prices in USD

Jane is planning to add a popular brand of watches to her online store. To help differentiate her products from her competitors, Jane should do which of the following:

  1. Change the price on the ad to be lower than the actual product price
  2. Include her store name on all watch images
  3. Include bundled accessories in the product image
  4. Use promotional text to highlight any deals

Marie’s new camera product falls into two different Google product categories. What should she use for this attribute?

  1. Submit the product twice using a different category each time
  2. Use the ‘custom label’ attribute
  3. Include only one category
  4. Include both categories in the attribute

Matt is preparing for his store’s big holiday sale. What should Matt do to make sure the products that are on sale are organized on Google Shopping?

  1. Use a custom label to denote items included in the holiday sale
  2. Add “holiday sale” to the ‘Title’ attribute of all items
  3. Classify the products under the “holiday” Google Product Category
  4. Change the ‘brand’ attribute of sale items to “holiday”

May is in the process of expanding her store to support more territories. May’s Google Merchant Center account was suspended after adding new data feeds. Why was her account suspended?

  1. The data feed includes products with the availability status “out of stock”
  2. The language on the landing pages doesn’t match the language of the target country
  3. The data feeds weren’t updated for 10 days
  4. The shipping attributes for a small number of items have different pricing than the default shipping at the account level

Merchants use Google Merchant Center for which purpose?

  1. Set mobile bids on specific products
  2. Set campaign priority
  3. Upload product data through feeds or an API
  4. Manage Shopping campaign bids

Michael was notified that his products were disapproved due to incorrect prices. Which of the following may have caused the disapproval?

  1. The landing page price is different from the feed price
  2. A ‘sale price’ attribute is blank
  3. The availability for the products are listed as ‘out of stock’
  4. The shipping rates for the products were updated to $0.00

Multi-client accounts (MCAs) in Google Merchant Center allow advertisers to easily:

  1. Share products between accounts
  2. Access multiple AdWords accounts
  3. Combine reporting on all data feeds across domains
  4. Manage multiple domains with a single sign in

Nicole’s analysis shows that 5 brands currently in her “All products” group are performing especially well. What can she do to capture more traffic on these valuable brands?

  1. Increase her “All products” bid
  2. Subdivide by brand and set more competitive bids for the brands individually
  3. Change the campaign priority to “high”
  4. Set her budget to “accelerated” delivery

Peter has finished subdividing the product groups in one of his Shopping campaign’s ad groups. What bid should Peter not use for the remaining “everything else in all products” product group?

  1. A bid of zero
  2. A bid that’s the average of the subdivisions
  3. Continue subdividing until there are no products in this group
  4. A bid lower than the subdivisions

Product groups are eligible for the Bid Simulator:

  1. Anytime after a product group is created in a Shopping campaign
  2. Once a budget cap has been reached for a product group
  3. Once the average cost-per-click (avg. CPC) is close to the maximum cost-per-click (max. CPC) bid
  4. When Shopping ads have been included in enough auctions or accrued enough impressions

Ricky is an online golf equipment merchant who just created a new Google Merchant Center account. When Ricky creates his first data feed, he must add unique product identifiers for his products. Which combination of ‘gtin,’ ‘mpn,’ and ‘brand’ is valid?

  1. Both ‘gtin’ and ‘mpn’ must be included
  2. Two identifiers from ‘gtin,’ ‘mpn,’ and ‘brand’ must be used
  3. Only ‘brand’ is required
  4. Only ‘mpn’ is required

Ruth is going to sell products that Google considers adult-oriented. How should she label her content?

  1. Include the text “adult” in the product description
  2. Mark ‘adult’ in a separate custom label attribute as part of the data feed
  3. Identify products using the ‘adult’ attribute and in Google Merchant Center settings
  4. Email the support team through the Google Merchant Center Help Center

Ryan’s shoe store sells a variety of shoes. His “active shoes” campaign is reaching the daily budget cap by the early afternoon. What should Ryan do to get more traffic for his products?

  1. Lower the maximum cost-per-click (max. CPC) for all product groups
  2. Increase the maximum cost-per-click (max. CPC) for all product groups
  3. Increase the budget cap of the campaign
  4. Remove underperforming items from the inventory

Sally is promoting her online store that sells vintage goods and custom artwork. What does she need to include for unique product identifiers?

  1. Put ‘unavailable’ in the ‘gtin’ attribute
  2. Put ‘false’ in the ‘identifier exists’ attribute
  3. Submit ‘1’ as the ‘mpn’ attribute
  4. Submit a randomly generated number in the ‘gtin’ attribute

Shopping ads can be targeted to:

  1. North America only
  2. Select countries, listed in Google Merchant Center and AdWords Help Centers
  3. Only countries where Google.com/shopping is available
  4. All countries where AdWords is available

Shopping ads should be used for:

  1. Promoting services
  2. Promoting brands
  3. Driving phone calls to a business
  4. Promoting products online

Shopping campaigns use:

  1. Shopping ads created from product data in Google Merchant Center
  2. A combination of text ads and Shopping ads formats
  3. Keyword-targeted rich media ads
  4. Ads promoting local and nearby services

Suzie owns an apparel store and has decided to sell her products online. When Suzie creates a Google Merchant Center data feed, what unique product identifiers will be accepted?

  1. ‘gtin’ and ‘brand’
  2. ‘mpn’ and ‘gtin’
  3. ‘brand’ Only
  4. ‘gtin’ Only

The attribute ‘identifier exists’ and value ‘FALSE’ should be used for:

  1. Used electronics
  2. Items as part of a bundle
  3. New books for pre-order
  4. Custom-made clothing

To maintain an active data feed, you must update the feed every:

  1. 30 days
  2. 24 hours
  3. 6 months
  4. 1 year

To subdivide products in Shopping campaigns using your own set product structure, you should use:

  1. Custom labels
  2. Multiple data feeds
  3. Starred items
  4. AdWords labels

Vivian owns an art supply store and traffic for her “painting” product group is increasing. What is one thing Vivian should do to optimize the performance of her painting products?

  1. Increase the maximum cost-per-click (max. CPC) bid for all products
  2. Update the inventory by removing certain products
  3. Subdivide the product group and move budget allocation to the best performing products
  4. Remove subdivisions from the product group

What does Google Merchant Center use as the primary way to contact users with important messages, such as feed disapprovals?

  1. Messaging in AdWords overview page
  2. Email contacts listed in account settings
  3. Messaging in Google Merchant Center overview page
  4. Automated phone messages to account owner

What does impression share indicate about a product group?

  1. It shows how many impressions your product group has received divided by the estimated number it was eligible to receive
  2. It provides an average benchmark of all similar products from other retailers
  3. It predicts your product group’s future impressions
  4. It shows your product group impressions relative to other product groups in the same campaign

What information do you need to enter in Google Merchant Center to create a Shopping campaign?

  1. Verified and claimed website URL
  2. Business address
  3. Promotion text
  4. Local business data feed

What is a best practice to reduce the processing time of a new feed?

  1. Create a new Google Merchant Center account for each new AdWords campaign
  2. Submit the feed at midnight
  3. Divide the group of products into multiple data feed segments
  4. Upload both xml and csv files of the same products

What should Brian take into account when optimizing the ‘title’ attribute for his new line of bicycles?

  1. Include relevant attributes in the title such as brand, size, and color
  2. Add additional keywords at the end of the title
  3. Include the bike style name only
  4. Use special characters such as exclamation points

What’s the best way to indicate in a feed that a product is on sale for a limited time?

  1. Include “SALE” in the title of the item
  2. Use the ‘sale price’ attribute
  3. Upload the same item twice, once with a lower price
  4. Update the description of that specific item

When creating a file to upload to Merchant Center, what format is accepted?

  1. Google Document file
  2. Database file
  3. Tab Delimited file Format
  4. Excel file Format

When preparing to submit a new data feed, you should:

  1. Give all feeds the same name for consistency
  2. Submit multiple feeds to process everything at once
  3. Submit a test data feed
  4. Include all items in your inventory

Which AdWords campaign settings should Sarah choose in order to sell products to California residents only?

  1. Set both the country of sale to United States and location to California
  2. Set the country of sale to United States only
  3. Set the location to California only
  4. Set either the country of sale to United States or location to California

Which can you sell on Google Shopping?

  1. Business services such as plumbing or locksmithing
  2. Residential real estate
  3. Hotel and travel fares
  4. Used goods

Which devices can Shopping ads appear on?

  1. Mobile phones
  2. Mobile phones and desktops
  3. Tablets, mobile phones, and desktops
  4. Tablets and desktops

Which email contact does Google use to notify merchants about account warnings?

  1. Google Merchant Center technical contact
  2. Google Merchant Center primary contact
  3. Both Google Merchant Center technical contact and primary contact
  4. AdWords primary contact

Which is a reason why Annie’s Google Merchant Center account would get suspended?

  1. She is only selling used products
  2. Her website doesn’t have a mobile version
  3. She’s only been updating her data feeds every 10 days
  4. Her landing pages lead to error messages or non-existent pages

Which is a required attribute when submitting a product to Google Merchant Center?

  1. Mobile landing page URL
  2. Title
  3. Availability date
  4. Additional image URLs

Why can’t Ellen see any benchmark data for her new Shopping campaign?

  1. She doesn’t have enough products in the campaign to compare to others
  2. She is already outbidding her competitors
  3. Her campaign has reached its daily budget limit
  4. There aren’t enough comparable products from other advertisers

Why is it a best practice to set a bid for the “everything else in all products” product group?

  1. To be able to have one product group for mobile devices
  2. To make it easier to target a location for certain products
  3. To include items not part of other product groups in your campaign
  4. To control the websites on which your Shopping ads appear

You can use campaign priority to:

  1. Make your Shopping ads more competitive in the auction
  2. Have Google prefer certain inventory in query matching and ad serving
  3. Tell Google which campaign’s bid to use for a product when the same product is included in multiple campaigns
  4. Speed up how fast a campaign’s budget is spent throughout the day

You can use custom labels in a product data feed to:

  1. Tag products you’d like to group in a Shopping campaign by values of your choosing
  2. Submit product brand descriptions
  3. Provide additional description information for shoppers in search results
  4. Add supplemental image URLs

You should use multiple ad groups when you want to:

  1. Set a different priority on bidding within the same Shopping campaign
  2. Target a different country within the same Shopping campaign
  3. Use a different bid modifier for products in the same Shopping campaign
  4. Link products from a different Merchant Center account

You want to prevent your ads from appearing for certain search terms. How would you do it?

  1. Put shorter descriptions in your product data
  2. Remove products from your product data
  3. Remove the related search terms from your product titles in your product data
  4. Add negative keywords to your campaign or ad group

You’re currently targeting all inventory in one campaign through an “All products” group. How should you find campaign optimization opportunities?

  1. Understand which creatives perform best in the “Ads” tab
  2. See query-level product performance in the “Keywords” tab
  3. Check impressions for each product in Merchant Center
  4. Segment performance by various shopping views in the “Dimensions” tab

This page was last edited on 3rd February, 2024 at 4:41 PM (UTC).

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