Certification Answers

Bulksheets can be used to complete which two tasks? (select two) Select All Correct Responses

  1. Upload offline conversions
  2. Upload custom floodlight variable data
  3. Generate formula columns in bulk
  4. Create labels

Correct Answer:

  • Upload offline conversions
  • Create labels

I hope this helps! Let me know if you have any other questions.

Certification Questions & Certification Answers

At which three levels can automated rules be set up? (select three) Select All Correct Responses

  1. Engines
  2. Campaigns
  3. Keywords
  4. Agency

Correct Answer:

  • Engines
  • Campaigns
  • Keywords

At which three levels can bid strategies be applied? (select three)

  1. Ad group
  2. Keyword
  3. Campaign
  4. Agency

Correct Answer:

  • Ad group
  • Keyword
  • Campaign

At which two levels can URL Templates be set up? (select two) Select All Correct Responses

  1. Campaigns
  2. Engine
  3. Agency
  4. Advertiser

Correct Answer:

  • Campaigns
  • Engine

Bulksheets can be used to complete which two tasks? (select two) Select All Correct Responses

  1. Upload offline conversions
  2. Upload custom floodlight variable data
  3. Generate formula columns in bulk
  4. Create labels

Correct Answer:

  • Upload offline conversions
  • Create labels

Campaigns can only be copied within the same engine account for which two engines? (select two) Select All Correct Responses

  1. Yahoo! Japan
  2. Bing Ads
  3. Social
  4. adMarketplace

Correct Answer:

  • Yahoo! Japan
  • Bing Ads

Data Exclusion events exclude data for a minimum of how many hours?

  1. 4 hours
  2. 2 hours
  3. 24 hours
  4. 8 hours

Correct Answer:

  • 24 hours

During the first week of an active bid strategy, which two changes can potentially impact the learning period? (select two) Select All Correct Responses

  1. Decrease maximum bid in the bid strategy setting 40%
  2. Decrease bidding portfolio by 1 low-performing keyword
  3. Increase bidding portfolio by 2 new keywords
  4. Decrease CPA target of bid strategy 60%

Correct Answer:

  • Decrease maximum bid in the bid strategy setting 40%
  • Decrease CPA target of bid strategy 60%

How often is Google Ads, Bing Ads, and Baidu data refreshed in Search Ads 360?

  1. 6 hours
  2. 2 hours
  3. 4 hours
  4. 8 hours

Correct Answer:

  • 2 hours

If an engine account is set to a different currency than an advertiser, metrics will appear in what currency when scoped to the engine level?

  1. Billing currency
  2. Engine’s currency
  3. Ad group’s currency
  4. Advertiser’s currency

Correct Answer:

  • Engine’s currency

If an engine account is set to a different timezone than an advertiser, in which timezone will floodlight metrics appear when scoped to the advertiser level?

  1. Greenwich Mean Time (GMT)
  2. The advertiser’s timezone
  3. Campaign Manager’s timezone
  4. The engine’s timezones

Correct Answer:

  • The advertiser’s timezone

If bids on keywords in a bid strategy are manually overwritten, how long will it take for the bid strategy to resume bidding on those keywords?

  1. 1 hour
  2. 24 hours
  3. 6 hours
  4. 12 hours

Correct Answer:

  • 24 hours

In what order should new entities be created (assuming no campaigns already exist)?

  1. Keyword > Ad Group > Campaign
  2. Campaign > Ad Group > Ad > Keyword
  3. Ad Group > Keyword > Campaign
  4. Keyword > Campaign > Ad Group

Correct Answer:

  • Campaign > Ad Group > Ad > Keyword

What floodlight tag measures purchases and revenue on a website?

  1. Revenue
  2. Action
  3. Counter
  4. Transaction

Correct Answer:

  • Transaction

What action should be used to pass a conversion attribute (such as shipping cost)?

  1. Set up Custom floodlight Variable using the relevant engine frontend
  2. Set up Custom floodlight Variable using bulksheets
  3. Set up Custom floodlight Variable as a metric
  4. Set up an additional floodlight tag and pass the shipping cost through the revenue field

Correct Answer:

  • Set up Custom floodlight Variable as a metric

What are two key differentiators in functionality between labels and business data? Select All Correct Responses

Options 1:

  1. Ability to pivot metrics within Search Ads 360
  2. Ability to report at the campaign level
  3. Ability to pause biddable items
  4. Ability to attach a business calendar

Correct Answer:

  • Ability to pivot metrics within Search Ads 360
  • Ability to attach a business calendar

Options 2:

  1. Ability to pause biddable items
  2. Ability to pivot metrics based on custom business dimensions
  3. Ability to report at the campaign level
  4. Ability to attach a business calendar

Correct Answer:

  • Ability to pivot metrics based on custom business dimensions
  • Ability to attach a business calendar

What attribution model assigns all credit to the last click on a paid search ad before a conversion?

  1. Position-based
  2. Last paid search interaction
  3. Data-Driven
  4. first interaction

Correct Answer:

  • Last paid search interaction

What bid strategy goal should be used to create a custom strategy with multiple ERS, ROAS, and CPA targets?

  1. Advanced Targeting
  2. Clicks
  3. Position
  4. Conversion

Correct Answer:

  • Advanced Targeting

What configuration setting eliminates duplicate conversions between advertisers?

  1. Shared floodlight configuration
  2. Revenue
  3. Action
  4. Counter

Correct Answer:

  • Shared floodlight configuration

What conversion data can be uploaded using bulksheets?

  1. Google Analytics goal data
  2. Google Ads conversions data
  3. Custom floodlight variable data
  4. Offline conversion data

Correct Answer:

  • Offline conversion data

What could prevent Inventory Management from making changes to a campaign?

  1. Edits to campaign bids or bid strategies
  2. Edits to ad rotation settings
  3. Manual edits to campaign name or status
  4. Manual edits to keyword URL templates

Correct Answer:

  • Manual edits to campaign name or status

What does it mean when the “Stop sync” button is greyed out?

  1. The engine account is paused.
  2. The sync is complete.
  3. The engine type is “Other.
  4. The sync is applying updates.

Correct Answer:

  • The sync is applying updates.

What feature is used to track unsupported ad types that specify their own landing page or Google Display Network and Gmail promoted campaigns?

  1. Placeholder keyword
  2. Landing page test
  3. Business data
  4. Rules

Correct Answer:

  • Placeholder keyword

What feature may be used to edit custom floodlight variable data?

  1. Text Editor
  2. Search Ads 360 API
  3. Bulksheets
  4. Google Ads API

Correct Answer:

  • Search Ads 360 API

What feature may be used to report on a specific floodlight conversion?

  1. Business data
  2. Custom Column
  3. Custom Dimension
  4. Custom Metric

Correct Answer:

  • Custom Column

What feature provides audience lists to Display & Video 360 or Google Ads based on search clicks recorded by Search Ads 360?

  1. Google Ads API
  2. Remarketing lists
  3. Search Ads 360 API
  4. Attribution

Correct Answer:

  • Remarketing lists

What function do ValueTrack parameters perform?

  1. Create custom date segmentation
  2. Dynamically insert information
  3. Track additional conversion types
  4. Automatically sync to Google Tag Manager

Correct Answer:

  • Dynamically insert information

What happens when an engine is paused?

  1. Ad groups and keywords are paused
  2. Active campaigns are paused
  3. Syncs are paused from the engine
  4. All campaigns are paused

Correct Answer:

  • Syncs are paused from the engine

What is shown in the “Last sync” details tab? (select two) Select All Correct Responses

  1. The time that the sync occurred
  2. A list of campaigns modified
  3. The number of errors during the sync
  4. A list of error types

Correct Answer:

  • The time that the sync occurred
  • The number of errors during the sync

What is the Search Ads 360 account hierarchy?

  1. Agency > Advertiser > Engine > Campaign > Keyword > Ad Group > Ad
  2. Advertiser > Engine > Campaign >Keyword
  3. Agency > Advertiser > Engine > Campaign > Keyword
  4. Agency > Advertiser > Engine > Campaign > Ad Group > Ad > Keyword

Correct Answer:

  • Agency > Advertiser > Engine > Campaign > Ad Group > Ad > Keyword

What is the default attribution model for floodlight?

  1. first Click
  2. Last Click
  3. first interaction
  4. Last Impression

Correct Answer:

  • Last Click

What level should be used to evaluate performance of a bid strategy?

  1. Individual campaign
  2. Individual keyword
  3. Individual ad
  4. Bid strategy

Correct Answer:

  • Bid strategy

What metrics estimate conversions that measure user behavior across devices and environments?

  1. cost
  2. clicks
  3. visits
  4. Cross-environment metrics

Correct Answer:

  • Cross-environment metrics

What occurs when auto-tagging is enabled?

  1. A Google click ID is appended to all landing page URLs
  2. A Google Click ID is reported in the budget pacing report
  3. A scheduled edit is created for all Google Ads campaigns
  4. A label is added to all Google Ads campaigns

Correct Answer:

  • A Google click ID is appended to all landing page URLs

What permissions are needed to create an advertiser?

  1. Advertiser user (edit access)
  2. Read-only
  3. Agency Manager
  4. Advertiser viewer

Correct Answer:

  • Agency Manager

What setting should be applied to a floodlight tag passing offline conversion data?

  1. Image tag only
  2. Primary source is offline
  3. Dynamic tag
  4. Primary source is retail

Correct Answer:

  • Primary source is offline

What step would be taken to check if an inventory management template has created any entities?

  1. Apply an “Inventory template ID” filter
  2. Create an Executive Report with no filters
  3. filter for errors in the reporting dashboard
  4. Check the template’s progress bar

Correct Answer:

  • Apply an “Inventory template ID” filter

What two floodlight activity group types can be set up? (select two) Select All Correct Responses

  1. Metric
  2. Counter
  3. Dimension
  4. Sales

Correct Answer:

  • Counter
  • Sales

What type of bid strategy is supported by the forecasting tool?

  1. Max clicks
  2. Position
  3. Rules
  4. Conversions or Revenue

Correct Answer:

  • Conversions or Revenue

When Campaign Manager isn’t used as the ad server, what should Search Ads 360 advertisers link to in Campaign Manager?

  1. Campaign
  2. Advertiser
  3. Publisher
  4. Placement

Correct Answer:

  • Advertiser

When a Search Ads 360 advertiser is added with a different currency than the linked Campaign Manager advertiser, which product sets the currency for that Search Ads 360 advertiser?

  1. Each product uses separate currencies
  2. Campaign Manager
  3. Search Ads 360
  4. Display & Video 360

Correct Answer:

  • Search Ads 360

When a Search Ads 360 advertiser is linked to Campaign Manager, which product sets the timezone?

  1. Display & Video 360
  2. Campaign Manager
  3. Search Ads 360
  4. Each product uses separate time zones

Correct Answer:

  • Campaign Manager

When a reporting view is saved, who has access to the view?

  1. All users within that advertiser
  2. No users within that advertiser
  3. Only users with edit access within that advertiser
  4. Select users within that advertiser

Correct Answer:

  • All users within that advertiser

When setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should be considered?

  1. 2 weeks
  2. 3-4 weeks
  3. 1 week
  4. 3 months

Correct Answer:

  • 3-4 weeks

Where can a saved web query be found?

  1. In the right-hand menu, click Attribution, then Web Query
  2. In the left-hand menu, click Budget Management, then Web Query
  3. In the left-hand menu, click Downloads then Web Query
  4. In the right-hand menu, Click Advertiser Settings, then Web Query

Correct Answer:

  • In the left-hand menu, click Downloads then Web Query

Which attribute may be used to upload paid search offline conversions via the Campaign Manager API?

  1. Campaign ID
  2. Keyword
  3. Match Type
  4. GCLID

Correct Answer:

  • GCLID

Which level’s settings CANNOT be edited with bulksheets? (select two) Select All Correct Responses

  1. Campaign
  2. Advertiser
  3. Ad Group
  4. Network

Correct Answer:

  • Advertiser
  • Network

Which three URLs are involved in a landing page test? (select three) Select All Correct Responses

  1. Experiment
  2. Control
  3. Rule
  4. Original

Correct Answer:

  • Experiment
  • Control
  • Original

Which three changes can a user set up using scheduled edits? (select three) Select All Correct Responses

  1. Raise bids on keywords every Monday at 7am
  2. Lower bids on keywords during weekends
  3. Activate ads or keywords at a specific time
  4. Activate a new bid strategy

Correct Answer:

  • Raise bids on keywords every Monday at 7am
  • Lower bids on keywords during weekends
  • Activate ads or keywords at a specific time

Which three engines are supported by the Search Ads 360 API? (select three) Select All Correct Responses

  1. Ask.com
  2. Bing
  3. Gemini
  4. Google Ads

Correct Answer:

  • Bing
  • Gemini
  • Google Ads

Which three features can a call-tracking partner use to send data to Search Ads 360? (select three) Select All Correct Responses

  1. Bulksheets
  2. Campaign Manager API
  3. Search Ads 360 API
  4. Custom Variables

Correct Answer:

  • Bulksheets
  • Campaign Manager API
  • Search Ads 360 API

Which three features can be used to integrate offline conversion data? (select three) Select All Correct Responses

  1. Bulksheets
  2. sFTP
  3. Google Data Studio
  4. Search Ads 360 API

Correct Answer:

  • Bulksheets
  • sFTP
  • Search Ads 360 API

Which three frequencies can be scheduled for reports? (select three) Select All Correct Responses

  1. Monthly
  2. Hourly
  3. Weekly
  4. Daily

Correct Answer:

  • Monthly
  • Weekly
  • Daily

Which three items can a bid strategy consider when optimizing the performance of a bidding portfolio as a whole? (select three) Select All Correct Responses

  1. Ad groups
  2. Keywords / Product Groups
  3. Campaigns
  4. Agency

Correct Answer:

  • Ad groups
  • Keywords / Product Groups
  • Campaigns

Which three landing page tests are available in Search Ads 360? (select three)

  1. Mobile landing page test
  2. All devices landing page test
  3. Segment landing page test
  4. Desktop landing page test

Correct Answer:

  • Mobile landing page test
  • All devices landing page test
  • Desktop landing page test

Which three modifiers can be automated by a bid strategy? (select three) Select All Correct Responses

  1. Mobile bid adjustments
  2. Search impression share bid adjustments
  3. Location target bid adjustments
  4. Remarketing target bid adjustments

Correct Answer:

  • Mobile bid adjustments
  • Location target bid adjustments
  • Remarketing target bid adjustments

Which three requirements must be met to run a successful ad copy test? (select three) Select All Correct Responses

  1. Ads must only include one ad copy test at a time
  2. All keywords and engines must be paused
  3. Each ad must contain only one landing page URL
  4. Minimum number of required impressions for each ad group

Correct Answer:

  • Ads must only include one ad copy test at a time
  • Each ad must contain only one landing page URL
  • Minimum number of required impressions for each ad group

Which two changes does an advertiser manager have permission to make to an advertiser account? (select two)

  1. Remove user access to an agency’s advertisers
  2. Edit advertiser settings
  3. Edit all advertisers within an agency
  4. Edit advertiser components

Correct Answer:

  • Edit advertiser settings
  • Edit advertiser components

Which two column categories appear in formula columns? (select two) Select All Correct Responses

  1. Engine metrics
  2. Creation time
  3. Conversion metrics
  4. Search impr share

Correct Answer:

  • Engine metrics
  • Conversion metrics

Which two constraints can an advertiser select on their conversion-based bid strategies? (select two) Select All Correct Responses

  1. Profit
  2. Impression share
  3. Position
  4. Max CPA

Correct Answer:

  • Position
  • Max CPA

Which two conversion sources can be reported in custom columns? (select two) Select All Correct Responses

  1. Gemini Conversion Trackers
  2. floodlight
  3. Google Ads Conversion Trackers
  4. Bing Conversion Trackers

Correct Answer:

  • floodlight
  • Google Ads Conversion Trackers

Which two conversion sources can be selected in bid strategies? (select two) Select All Correct Responses

  1. Bing Universal Event Tracking
  2. Google Analytics
  3. Google Tag Manager goals
  4. floodlight

Correct Answer:

  • Google Analytics
  • floodlight

Which two features may be used to upload offline conversion data to a Search Ads 360 keyword ID? (select two) Select All Correct Responses

  1. Campaign Manager API
  2. Bulksheets
  3. Search Ads 360 API
  4. Google Ads API

Correct Answer:

  • Bulksheets
  • Search Ads 360 API

Which two filters are available in the change history report? (select two) Select All Correct Responses

  1. Creation date
  2. Change Type
  3. Geo
  4. Campaign

Correct Answer:

  • Change Type
  • Campaign

Which two methods can be used to pass conversion attributes such as model type, color, and year of production through a floodlight activity? (select two) Select All Correct Responses

  1. Set up a Custom Dimension in Google Analytics
  2. Set up a custom floodlight variable as a dimension in Search Ads 360
  3. It is not possible to pass conversion attributes
  4. Set up a custom floodlight variable in Google Tag Manager

Correct Answer:

  • Set up a custom floodlight variable as a dimension in Search Ads 360
  • Set up a custom floodlight variable in Google Tag Manager

Which two methods can be used to send an Executive report to a user with no access to Search Ads 360? (select two) Select All Correct Responses

  1. Deliver daily file to shared sFTP
  2. Executive reports can’t be sent to a user with no access to Search Ads 360
  3. Send a downloaded PDF or Excel file
  4. Link to a shared version of the generated report

Correct Answer:

  • Send a downloaded PDF or Excel file
  • Link to a shared version of the generated report

Which two segments CANNOT be applied to reporting data? (select two)

  1. Device type
  2. Business data
  3. User ID
  4. Attribution model

Correct Answer:

  • User ID
  • Attribution model

Which two types of campaigns do bid strategy opportunities analyze? (select two) Select All Correct Responses

  1. Google Ads App campaigns
  2. Gemini manual campaigns
  3. Bing Ads manual campaigns
  4. Google Ads manual campaigns

Correct Answer:

  • Bing Ads manual campaigns
  • Google Ads manual campaigns

Which two types of goals can be targeted in Bid Strategies? (select two) Select All Correct Responses

  1. Revenue
  2. Conversion
  3. Business data
  4. Profit Margin

Correct Answer:

  • Revenue
  • Conversion

Which two types of uploads can be made through an sFTP endpoint? (select two) Select All Correct Responses

  1. Bulksheets
  2. Conversions
  3. Inventory management feeds
  4. Google Search history

Correct Answer:

  • Bulksheets
  • Conversions

Which two user types can activate the conversion API? (select two) Select All Correct Responses

  1. Agency manager
  2. Advertiser manager
  3. Advertiser user
  4. Agency user

Correct Answer:

  • Agency manager
  • Advertiser manager

This page was last edited on 3rd February, 2024 at 5:06 PM (UTC).

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