BlueBird Clothing, an Amazon seller, is running an ad that only targets the keyword “denim jacket.” A customer searches for “denim jackets.” Based on this, which of the following is a true statement?

1. The ad will not serve due to the plural variation.
2. The ad will definitely serve.
3. The ad may serve because close variations (plurals) are automatically included.
4. The ad will not serve due to misspelling.

Correct Answer:

• The ad may serve because close variations (plurals) are automatically included.