Before launching a paid social advertising campaign it’s best to have:

1. a very niche audience, an idea of what you want the campaign to achieve, and one high quality ad
2. clear business objectives, a well defined target audience, multiple ad variations
3. multiple business objectives, a large audience, multiple ad variations
4. at least three marketing objectives that need to be supported in order to take advantage of volume pricing

Correct Answer:

• clear business objectives, a well defined target audience, multiple ad variations