Before investing in paid media, a fitness company wants to determine how its new app fits into their overall marketing strategy. Which two questions should the company consider? (Choose two.)

1. What impact would a successful app have on the business?
2. What unique purpose does the app provide customers?
3. How do app users perceive the fitness brand?
4. How many fitness videos were downloaded last year from paid app promotion?

Correct Answer:

• What impact would a successful app have on the business?
• What unique purpose does the app provide customers?