Based on the data below, which is the most effective advertising campaign?

Options 1:

	Campaign 1	Campaign 2
Spend	$25,000	$25,000
Leads	1,000	500
CPA	$25	$50
Lifetime Value	$50	$200

1. Campaign 1 because it drove more leads
2. Campaign 1 because it has a lower lifetime value
3. Campaign 2 because it has a greater return
4. Campaign 2 because it has a higher CPA

Correct Answer:

• Campaign 2 because it has a greater return

Options 2:

	Campaign 1	Campaign 2
Spend	$10,000	$10,000
Leads	250	400
CPA	$30	$10
Lifetime Value	$150	$50

1. Campaign 1 because it has a greater return
2. Campaign 1 because it drove more leads
3. Campaign 2 because it has a greater return
4. Campaign 2 because it drove more leads

Correct Answer:

• Campaign 1 because it has a greater return