Certification Answers

An Effective Bumper Ad Created, According To Google’s Best Practices, Includes A Combination Of Branding, Audio, And Breaking The Fourth Wall — Or Speaking Directly To The Camera. What Does Google Recommend You Avoid Using In Your Bumper Ad?

  1. Products, services, and domain
  2. Text slides, subtitles, and voice-overs
  3. Actors, animals, and comedy
  4. Graphics, promotions, and music

Correct Answer:

  • Actors, animals, and comedy

I hope this helps! Let me know if you have any other questions.

Certification Questions & Certification Answers

A business owner wants to set up their company’s Google Video campaign to make sure people think about their brand in decision-making moments. What marketing objective connects to this goal?

  1. Action
  2. Awareness
  3. Perspective
  4. Consideration

Correct Answer :

  • Consideration

An eCommerce business wants to understand the value of YouTube. How should you summarize the shopping trend?

  1. By explaining that YouTube users use the platform for inspiration and discovery, but not to take action and make a purchase.
  2. By explaining that creators influence users’ purchasing decisions, and YouTube drives purchasing behavior.
  3. By explaining that YouTube users use the platform for inspiration and discovery, and they choose to purchase on desktop devices.
  4. By explaining that creators influence users’ purchasing decisions, but they take action on other platforms.

Correct Answer :

  • By explaining that creators influence users’ purchasing decisions, and YouTube drives purchasing behavior.

As a marketing expert at an eCommerce business, you’ve been asked to summarize the value of YouTube to the leadership team. What should you say when talking about this shopping trend?

  1. You should say that creators influence users’ purchasing decisions, and YouTube drives purchasing behavior.
  2. You should say that YouTube users use the platform for inspiration and discovery, but not to take action and make a purchase.
  3. You should say that creators influence users’ purchasing decisions, but they take action on other platforms.
  4. You should say that YouTube users use the platform for inspiration and discovery, and they choose to purchase on desktop devices.

Correct Answer :

  • You should say that creators influence users’ purchasing decisions, and YouTube drives purchasing behavior.

How does YouTube serve users, creators, and advertisers?

  1. Through connection, growth, and trust
  2. Through creativity, innovation, and trust
  3. Through connection, innovation, and trust
  4. Through creativity, growth, and trust

Correct Answer :

  • Through connection, innovation, and trust

If you were developing a storyboard for a video ad and your goal was to optimize for view completions, how should you capture and hold viewers’ attention?

  1. Build suspense with a slow pace to start.
  2. Keep visuals low-contrast to avoid overwhelming viewers.
  3. Use engaging pacing and tight framing.
  4. Set up scenes to be zoomed out so viewers can see all story elements.

Correct Answer :

  • Use engaging pacing and tight framing.

Maria wants to make sure and share her video ads when her target audience is most likely to view them! When setting up her TrueView Standard video campaign in Google Ads, what setting allows her to adjust these parameters?

  1. Bidding
  2. Budget
  3. Mobile and Tablet options
  4. Scheduling and Delivery

Correct Answer :

  • Scheduling and Delivery

Of all video campaign effectiveness levers, what’s the dominant driver of return on investment and the strongest on digital media?

  1. Platform
  2. Brand
  3. Media
  4. Creative

Correct Answer :

  • Creative

To make sure people think about your brand in decision-making moments, what marketing objective should you use for your Google Video campaign?

  1. Consideration
  2. Awareness
  3. Action
  4. Perspective

Correct Answer :

  • Consideration

What Google Video marketing objective connects to the goal of people thinking about your brand in decision-making moments?

  1. Consideration
  2. Action
  3. Awareness
  4. Perspective

Correct Answer :

  • Consideration

What action should you take when optimizing a campaign to drive conversions faster?

  1. Set up the campaign to only engage with audience segments that have converted before.
  2. Track lighter actions to provide more signals to Google’s machine learning algorithms.
  3. Track only end actions to provide more accurate signals to our machine learning algorithms.
  4. Set up the campaign to engage with audience segments that have searched for your brand before.

Correct Answer :

  • Track lighter actions to provide more signals to Google’s machine learning algorithms.

What audience solution should you use to reach home decor enthusiasts with your Google Video campaign?

  1. Affinity Audiences
  2. Demographics and Detailed Demographics
  3. Life Events
  4. Custom Audiences

Correct Answer :

  • Affinity Audiences

What’s the chief driver of return on investment for video campaign effectiveness and the strongest on digital media?

  1. Platform
  2. Brand
  3. Media
  4. Creative

Correct Answer :

  • Creative

When measuring offline conversions with TrueView for action, a shop visit is counted when a user watches 10 seconds of an ad and then visits a store within how many days?

  1. 45 days
  2. 14 days
  3. 7 days
  4. 30 days

Correct Answer :

  • 30 days

Which of the following captures how YouTube serves users, creators, and advertisers?

  1. Connection, innovation, and trust
  2. Creativity, growth, and trust
  3. Connection, growth, and trust
  4. Creativity, innovation, and trust

Correct Answer :

  • Connection, innovation, and trust

You created your first video ad a few months ago and now want to make small changes to improve its performance. What post-production edits should you make to improve the ad’s effectiveness?

  1. Remove supers so they don’t compete with the audio.
  2. Add closed captions since most viewers will watch with sound off.
  3. Increase the pace and tighten the framing.
  4. Lower the brightness to optimize for mobile device viewing.

Correct Answer :

  • Increase the pace and tighten the framing.

You want to enter key words based on interest or behaviors for your Google Video campaign. What audience solution should you use?

  1. Affinity Audiences
  2. Infinite Taxonomy Audiences
  3. Life Events
  4. Custom Audiences

Correct Answer :

  • Custom Audiences

You want to improve a video ad’s effectiveness. What post-production edit will help you achieve your goal?

  1. Remove supers so they don’t compete with the audio.
  2. Add closed captions since most viewers will watch with sound off.
  3. Increase the pace and tighten the framing.
  4. Lower the brightness to optimize for mobile device viewing.

Correct Answer :

  • Increase the pace and tighten the framing.

You work for a creative agency and your client is having trouble connecting meaningfully with potential customers. What technique should you use to help people think or feel something?

  1. Convey multiple messages to resonate with the masses.
  2. Humanize the story.
  3. Avoid humor, as it’s more subjective.
  4. Showcase discounts and sales to drive interest.

Correct Answer :

  • Humanize the story.

You work for a creative agency making video ads for a client who’s struggled to meaningfully connect with potential customers in their ads. Which of the following is an approach to help people think or feel something?

  1. Humanize the story.
  2. Showcase discounts and sales to drive interest.
  3. Avoid humor, as it’s more subjective.
  4. Convey multiple messages to resonate with the masses.

Correct Answer :

  • Humanize the story.

You work on the marketing team for an eCommerce business and you’re looking to summarize the value of YouTube to the leadership team. How should you summarize the shopping trend to them?

  1. YouTube users use the platform for inspiration and discovery, but not to take action and make a purchase.
  2. Creators influence users’ purchasing decisions, but they take action on other platforms.
  3. Creators influence users’ purchasing decisions, and YouTube drives purchasing behavior.
  4. YouTube users use the platform for inspiration and discovery, and they choose to purchase on desktop devices.

Correct Answer :

  • Creators influence users’ purchasing decisions, and YouTube drives purchasing behavior.

YouTube serves users, creators, and advertisers in which of the following ways?

  1. Trust, innovation, and connection
  2. Trust, growth, and connection
  3. Trust, growth, and creativity
  4. Trust, innovation, and creativity

Correct Answer :

  • Trust, innovation, and connection

You’re developing a storyboard for a video ad with the goal of optimizing for view completions. What technique should you use to grab and sustain viewers’ attention?

  1. Build suspense with a slow pace to start.
  2. Set up scenes to be zoomed out so viewers can see all story elements.
  3. Use engaging pacing and tight framing.
  4. Keep visuals low-contrast to avoid overwhelming viewers.

Correct Answer :

  • Use engaging pacing and tight framing.

You’re planning to run a Google Video campaign with a consideration goal, and you want to understand the extent to which your campaign influences viewer perception or intent for your product. Which measurement solution should you use?

  1. Reach Planner
  2. Viewability with Active View
  3. Core performance metrics
  4. Brand Lift

Correct Answer :

  • Brand Lift

_________ ads can be created and managed through Google Ads.

  1. Reserve-bought
  2. TV
  3. Masthead
  4. TrueView

Correct Answer :

  • TrueView

A business owner uses Google’s Video solutions to achieve their awareness, consideration, or action goal. Which of the following is a benefit of that?

  1. A benefit is that Google’s Video solutions use machine learning to create video assets based on the content of the advertised domain.
  2. A benefit is that Google’s Video solutions use machine learning to set budgets and bids within 24 hours of setting a live Video campaign.
  3. A benefit is that Google’s Video solutions simplify the campaign management process by automatically creating new ad groups on a monthly basis.
  4. A benefit is that Google’s Video solutions simplify the campaign creation process by automatically aligning to marketing objectives. 

Correct Answer:

  • A benefit is that Google’s Video solutions simplify the campaign creation process by automatically aligning to marketing objectives. 

Explanation: A business owner who uses Google’s Video solutions to achieve their awareness, consideration, or action goal can benefit from the simplification of the campaign creation process, as these solutions automatically align with marketing objectives. By leveraging Google’s data and tools, the business owner can access the appropriate ad formats, inventory, targeting, and measurement solutions to achieve their desired outcomes. This approach not only saves time and resources but also ensures that the campaigns are fine-tuned to deliver optimal results, whether the goal is to increase brand awareness, drive customer engagement during high-intent moments, or encourage meaningful, measurable actions.

A successful awareness campaign ran with a 30-second video ad. You now want to remarket to audiences who saw it with memorable, shorter video ads. What video ad format should you pick to make that happen?

  1. You should use non-skippable in-stream ads.
  2. You should use in-feed video ads.
  3. You should use masthead ads.
  4. You should use bumper ads.

Correct Answer:

  • You should use bumper ads.

Explanation: If you want to remarket to audiences who saw your 30-second video ad, you should use bumper ads. Bumper ads are six-second, non-skippable in-stream ads that drive reach, frequency, and brand awareness. They are the building blocks of any successful YouTube ad campaign, complementing TrueView in-stream and Google Preferred while also making an impact as a standalone video solution. With high completion rates and industry-leading viewability and audibility rates, bumper ads are an efficient way to maximize your impact with audiences. They are also bought on a target cost-per-thousand impressions (CPM) through Google Ads, Display & Video 360, or Google Preferred.

After using Google’s Video solutions to achieve your awareness, consideration, or action goals, which of the following is a benefit you might see?

  1. You might see that Google’s Video solutions use machine learning to create video assets based on the content of the advertised domain.
  2. You might see that Google’s Video solutions simplify the campaign management process by automatically creating new ad groups on a monthly basis.
  3. You might see that Google’s Video solutions use machine learning to set budgets and bids within 24 hours of setting a live Video campaign.
  4. You might see that Google’s Video solutions simplify the campaign creation process by automatically aligning to marketing objectives.

Correct Answer:

  • You might see that Google’s Video solutions simplify the campaign creation process by automatically aligning to marketing objectives.

Explanation: When planning a Google Video campaign with a consideration goal, your bidding solution should optimize towards views. This is essential because the main objectives of a consideration marketing campaign include improving consideration, retention, and loyalty, as well as increasing purchase intent. To effectively achieve these goals, it is crucial to focus on driving views, which can be done by using skippable in-stream and in-feed video ads with cost-per-view (CPV) bidding. By measuring your campaign with core performance metrics, such as views and average cost-per-view, you can determine the success of your consideration campaign.

As a marketing agency employee, you want to help your client grasp how adding YouTube to their marketing mix can help them achieve their goals. Which YouTube trends should you tell your client about?

  1. Shopping, audio-only content, and streaming on TV
  2. Shopping, short-form content, and cross-device behavior
  3. Shopping, audio-only content, and cross-device behavior
  4. Shopping, short-form content, and streaming on TV

Correct Answer:

  • Shopping, short-form content, and streaming on TV

Creators choose YouTube for which of the following four reasons?

  1. For infrastructure, community, freedom, and income
  2. Infrastructure, community, creativity, and income
  3. For infrastructure, reach, creativity, and income
  4. For infrastructure, reach, freedom, and income

Correct Answer:

  • For infrastructure, reach, freedom, and income

Explanation: Creators select YouTube for its freedom of expression and opportunity, the ability to reach over two billion monthly active users, the platform’s robust infrastructure offering innovative features like YouTube Stories, Premieres, Shorts, and the Community tab, and the potential to earn income through ad revenue sharing. These factors make YouTube a preferred platform for content creators to build their brand and connect with their audience.

During media planning, what can Reach Planner help with?

  1. Forecasting reach of your YouTube campaign alongside Search
  2. Forecasting reach of your YouTube campaign alongside social media
  3. Forecasting reach of your YouTube campaign alongside print ads
  4. Forecasting reach of your YouTube campaign alongside TV

Correct Answer:

  • Forecasting reach of your YouTube campaign alongside TV

Explanation: Reach Planner is a Google Ads campaign planning tool that assists in accurately forecasting the reach of a YouTube campaign alongside TV. It uses data from similar campaigns with a full range of campaign settings to estimate the reach estimates of your campaign. Reach Planner provides recommendations on the most efficient mix of ad types to match the objectives. The tool offers trustworthy unique reach forecasts using Google’s Unique Reach methodology, along with various media mix options, updated data, detailed reach, demographic, and device insights for your selected media plan. The forecasts are available for Reach, Frequency, Views, Conversions, and Impressions based metrics.

For potential customers in decision-making moments, what video ad formats are optimized to drive action and make it easier for them to take meaningful actions that can be measured?

  1. Non-skippable in-stream ads and skippable in-stream ads
  2. Non-skippable in-stream ads and in-feed video ads
  3. Skippable in-stream ads and bumper ads
  4. Skippable in-stream ads and in-feed video ads

Correct Answer:

  • Skippable in-stream ads and in-feed video ads

Explanation: For potential customers in decision-making moments, skippable in-stream ads and in-feed video ads are two video ad formats optimized to drive action and encourage customers to take meaningful actions that can be measured. Skippable in-stream ads play before, during, or after other videos and allow for the option to skip after 5 seconds. In-feed video ads appear in YouTube search results and the YouTube app Home feed and include an image thumbnail, headline, and text. Both video ad formats allow for interactive features like call-to-action buttons and product feeds, encouraging customers to interact with the brand or business.

For your Google Video campaign, you want to reach people who browsed similar websites to yours. What audience solution should you use?

  1. Infinite Taxonomy Audiences
  2. Life Events
  3. Affinity Audiences
  4. Custom Audiences

Correct Answer:

  • Custom Audiences

Explanation: To reach people who have browsed similar websites to yours for your Google Video campaign, you should use a custom segment. This audience solution allows you to add specific keywords, URLs, and apps related to your product or service. Google Ads will then display ads to people who are likely to be interested in those keywords on pages, apps, and videos. Custom segments let you decide how you want to reach your ideal audience and can be set up in your Display, Discovery, Gmail, Standard Shopping, and Video campaigns. The system will choose a segment based on your campaign goals and bidding strategy, such as reach, consideration, or performance.

How does a Google Video campaign with a “brand awareness and reach” campaign goal benefit from target cost-per-thousand impressions (tCPM) being selected as the optimal bidding strategy?

  1. By analyzing historical feedback and making adjustments to bids based on performance signals.
  2. By acquiring as many clicks as possible according to the daily budget that’s been set.
  3. By creating as many impressions as possible in line with the target cost-per-acquisition.
  4. By optimizing bids to put the campaign’s message in front of as many relevant people as possible.

Correct Answer:

  • By optimizing bids to put the campaign’s message in front of as many relevant people as possible.

Explanation: A Google Video campaign with a “brand awareness and reach” goal benefits from target cost-per-thousand impressions (tCPM) as the optimal bidding strategy by optimizing bids to expose the campaign’s message to as many relevant people as possible. This increased exposure directly contributes to raising brand awareness and expanding reach among the target audience.

How should you approach evaluating video action campaign performance to drive more conversions?

  1. Compare your CPA to that of brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments.
  2. Compare your CPA to that of brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.
  3. Compare your CPA to that of non-brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments.
  4. Compare your CPA to that of non-brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.

Correct Answer:

  • Compare your CPA to that of non-brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.

Compare your CPA to that of non-brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments. This is how you should approach evaluating video action campaign performance to drive more conversions.

Explanation: To evaluate the performance of a video action campaign, you should compare its CPA (cost per acquisition) to that of non-brand Search performance. Wait for three to seven days to measure the desired CPA performance before making any changes. To assess performance, follow these steps: Implement conversion tracking by selecting the appropriate conversion type and action to track, measure impact, count conversions, and extend the conversion window. Finally, apply the tag to your website. This is how you should approach evaluating video action campaign performance to drive more conversions.

How should you approach your audience strategy when setting up a video action campaign to convert intent into action?

  1. Focus on those less likely to convert to drive conversion volume by starting with broader audience types before expanding to high-intent audiences.
  2. Focus on those less likely to convert to drive conversion volume by starting with low-intent audiences before expanding to high-intent audiences.
  3. Focus on those most likely to convert to drive efficient conversions by starting with only your data segments before expanding to broader audience types.
  4. Focus on those most likely to convert to drive efficient conversions by starting with high-intent audiences before expanding to broader audience types.

Correct Answer:

  • Focus on those most likely to convert to drive efficient conversions by starting with high-intent audiences before expanding to broader audience types.

Explanation: To approach your audience strategy for a video action campaign, start with high-intent audiences such as remarketing and Custom Audiences. This group includes past visitors, customers with existing contact information, and those that match the desired demographic profile. By focusing on these engaged and relevant groups, you increase your chances of efficient conversions, achieving an average 20% increase compared to manual targeting. Start with lower-funnel audiences and expand your reach by entering relevant keywords, URLs, and apps to target your ideal audience.

How should you approach your measurement strategy, if you were planning to run a video action campaign?

  1. You’d measure only complete offline conversions for a more accurate return on investment calculation.
  2. You’d measure only complete online conversions for a more accurate return on investment calculation.
  3. You’d measure the full value with Google Ads conversion tracking and exclude lighter conversion events.
  4. You’d measure the full value with Google Ads conversion tracking and include lighter conversion events.

Correct Answer:

  • You’d measure the full value with Google Ads conversion tracking and include lighter conversion events.

If you were planning to run a video action campaign, you’d measure the full value with Google Ads conversion tracking and include lighter conversion events.

Explanation: To measure the full value of a video action campaign, you should follow best practices such as conversion tracking, setting a budget, and proper bidding. Use Google Ads Web Conversion Tracking for accurate tracking of conversion events and include lighter actions like “add to cart” to optimize your campaigns faster. Also, understand the video conversion funnel and engagement metrics. The user must be counted as a view for a conversion to be counted, and performance should be considered as a funnel to identify where the biggest drop-offs happen. Finally, wait for 7-14 days before assessing the campaign’s performance during the learning phase.

How should you summarize the short-form content trend to a marketing expert?

  1. Advertisers with awareness goals should create short-form content that’s highly engaging.
  2. Focus on either long- or short-form content, as using both creates an inconsistent experience.
  3. Short-form content acts as a discovery tool for audiences who also enjoy long-form content.
  4. Short-form content is valuable, but only relevant for advertisers looking to reach Gen Z audiences.

Correct Answer:

  • Short-form content is valuable, but only relevant for advertisers looking to reach Gen Z audiences.

You summarize the short-form content trend to a marketing expert, Short-form content is valuable, but only relevant for advertisers looking to reach Gen Z audiences.

Explanation: Short-form content is a popular trend that serves as a discovery tool for audiences who also enjoy long-form content. With more people seeking to inform and entertain themselves throughout the day, platforms like YouTube’s Shorts, which has 1.5 billion monthly logged-in users, are becoming increasingly popular. By uploading both Shorts and long-form content, official artist channels are experiencing better overall watch time and subscriber growth relative to those only uploading long-form.

If a potential customer is in a decision-making moment, what video ad format is optimized to drive action and make it easier for them to take meaningful actions that you can measure?

  1. Non-skippable in-stream ads and in-feed video ads
  2. Skippable in-stream ads and bumper ads
  3. Non-skippable in-stream ads and skippable in-stream ads
  4. Skippable in-stream ads and in-feed video ads

Correct Answer:

  • Skippable in-stream ads and in-feed video ads

If a potential customer is in a decision-making moment Skippable in-stream ads and in-feed video ads are optimized to drive action and make it easier for them to take meaningful actions that you can measure.

Explanation: If a potential customer is in a decision-making moment, skippable in-stream ads and in-feed video ad formats are optimized to drive action and make it easier for them to take meaningful actions that can be measured. These video ad formats allow you to reach your target audience on multiple devices and bid based on overall impressions, complete views, or interaction with the video. These ads can also include interactive features to encourage interaction with your brand.

If it’s your first time running a Video action campaign, what approach to bidding strategy should you implement for best results?

  1. You’d start with cost-per-view bidding to establish CPV performance, then switch to Maximize Conversions to capture more conversions at the desired CPA.
  2. You’d start with cost-per-view bidding to establish CPV performance, then switch to Target CPA to capture more conversions at the desired CPA.
  3. You’d start with Target CPA to establish CPA performance, then switch to Maximize Conversions to capture more conversions at the desired CPA.
  4. You’d start with Maximize Conversions to establish CPA performance, then switch to Target CPA to capture more conversions at the desired CPA.

Correct Answer:

  • You’d start with Maximize Conversions to establish CPA performance, then switch to Target CPA to capture more conversions at the desired CPA.

If it’s your first time running a Video action campaign, you’d start with Maximize Conversions to establish CPA performance, then switch to Target CPA to capture more conversions at the desired CPA.

Explanation: To achieve the best results, begin with Maximize Conversions to establish a cost-per-action (CPA) performance, then switch to Target CPA to capture more conversions at the desired CPA. If you have a video CPA in mind, start with Target CPA bidding. If you don’t know your video CPA, use Google Ads’ bid guidance recommendations when setting up your campaign. Maximize Conversions bidding is suitable for driving as many conversions as possible in a seasonal or promotional campaign. Before switching to Target CPA, ensure your campaign meets specific criteria, including a minimum of five conversions per day for 14 days, and a stable daily CPA.

If looking for video ad formats that are optimized for engagement and designed to help customers think of you first when they’re looking to buy, which of the following two should you choose?

  1. You’d choose skippable in-stream ads and bumper ads.
  2. You’d choose non-skippable in-stream ads and skippable in-stream ads.
  3. You’d choose non-skippable in-stream ads and in-feed video ads.
  4. You’d choose skippable in-stream ads and in-feed video ads.

Correct Answer:

  • You’d choose skippable in-stream ads and in-feed video ads.

You’d choose skippable in-stream ads and in-feed video ads if looking for video ad formats that are optimized for engagement and designed to help customers think of you first when they’re looking to buy.

Explanation: For maximum engagement and to be top-of-mind for customers when they’re ready to buy, both skippable in-stream ads and in-feed video ads are recommended. Skippable in-stream ads drive conversions and reach new users across devices, with the option to pay based on overall impressions, or video interaction. In-feed video ads build brand consideration by appearing in YouTube search results, YouTube watch next, and the app’s Home feed, delivering information to viewers actively consuming relevant content. Both formats offer interactive features like call-to-action buttons and are optimized for engagement and customer consideration.

If you ran a successful awareness campaign using a 30-second video ad and now see the value of remarketing to audiences who watched it with memorable, shorter video ads, what video ad format should you use to achieve that goal?

  1. You should use masthead ads.
  2. You should use in-feed video ads.
  3. You should use non-skippable in-stream ads.
  4. You should use bumper ads.

Correct Answer:

  • You should use bumper ads.

If you ran a successful awareness campaign using a 30-second video ad and now see the value of remarketing to audiences who watched it with memorable, shorter video ads, you should use bumper ads to achieve that goal.

Explanation: To achieve the goal of remarketing to audiences who watched a successful 30-second awareness campaign, a suitable video ad format would be a shorter ad that is memorable and engaging. A 6-second bumper ad could be an effective format as it’s short enough to avoid audience fatigue, and long enough to convey a message. These ads work well as reminders and reinforce the message delivered in the longer ad. Another format to consider is a series of shorter social media ads, each highlighting different aspects of the original ad’s message.

If you were making creative for a video action campaign, what best practice should you follow?

  1. You’d communicate multiple messages.
  2. You’d repeat your call-to-action.
  3. You’d communicate the offer at the end.
  4. You’d repeat what you’re offering.

Correct Answer:

  • You’d repeat what you’re offering.

If you were making creative for a video action campaign, you’d repeat what you’re offering. This is considered a best practice.

Explanation: To create an effective video action campaign, you should follow best practices that drive viewers to take action. This includes having a clear call-to-action, front-loading the offer, repeating what you’re offering, and following Google’s ABCD guidelines for effective creative. Use clear phrases such as “Learn more,” “Sign up,” or “Buy now” to encourage viewers to take action. Hook the viewer’s attention in the first 5-10 seconds by presenting a problem statement and showing how your product or service solves it. Repeat the call-to-action and ensure it’s echoed in the voiceover and superimposed graphics for maximum impact.

If you were optimizing a campaign to drive conversions faster, what would you do?

  1. You’d set up the campaign to engage with audience segments that have searched for your brand before.
  2. You’d set up the campaign to only engage with audience segments that have converted before.
  3. You’d track lighter actions to provide more signals to Google’s machine-learning algorithms.
  4. You’d track only end actions to provide more accurate signals to our machine-learning algorithms.

Correct Answer:

  • You’d track lighter actions to provide more signals to Google’s machine-learning algorithms.

You’d track lighter actions to provide more signals to Google’s machine learning algorithms, if you were optimizing a campaign to drive conversions faster.

Explanation: To speed up conversions in a campaign, tracking lightweight actions can be beneficial. This provides more signals to Google’s machine-learning algorithms. One example of this is using “add to cart” as a conversion event. Optimize for lightweight conversion events such as “add to cart” or “site visit” and select a conversion counting option that aligns with your campaign objectives. This will give valuable signals to the system and help you achieve desired results faster. If conversions are not being seen, consider using a lighter conversion event or extending the conversion window to better align with the time between view and conversion.

If your goal is to increase scale and improve CPA performance and efficiency, what marketing objective should you choose?

  1. Consideration
  2. Hybrid
  3. Awareness
  4. Action

Correct Answer:

  • Action

If your goal is to increase scale and improve CPA performance and efficiency, you should choose “Action” as a marketing objective.

Explanation: To achieve increased scale and improved CPA performance and efficiency, you should select the “Action” marketing objective. This objective aims to drive action towards your business, service, or product, reach new customers, and is ideal for those who are already using conversion tracking in their campaigns and are willing to test and learn for long-term gains.

If your marketing objective is to build awareness, what audience solutions should you consider using in your Google Video campaign?

  1. Affinity Audiences and Life Events
  2. In-Market Audiences and Custom Audiences
  3. Life Events and In-Market Audiences
  4. Affinity Audiences and Custom Audiences

Correct Answer:

  • Affinity Audiences and Custom Audiences

If your marketing objective is to build awareness, you should consider using Affinity Audiences and Custom Audiences in your Google Video campaign.

Explanation: To build awareness in your Google Video campaign, consider using Affinity Audiences and Custom Audiences. Affinity Audiences help you reach people who have a strong interest in your products or services based on a holistic picture of their lifestyles, passions, and habits. Custom Audiences allow you to create a unique list of people based on their interests, behaviors, and other relevant factors. These solutions can help you reach a wide audience and build brand awareness among those who are most likely to be interested in your offerings.

If you’re building a Google Video campaign and your goal is to grow brand consideration, why should you use video ad sequencing?

  1. To drive actions on your website by telling a story through a series of videos.
  2. To maximize ad engagement by telling a story through a series of videos.
  3. To communicate multiple messages by telling a story through a series of videos.
  4. To reinforce a message by telling a story through a series of videos.

Correct Answer:

  • To reinforce a message by telling a story through a series of videos.

If you’re building a Google Video campaign and your goal is to grow brand consideration, you should use video ad sequencing to reinforce a message by telling a story through a series of videos.

Explanation: Using video ad sequencing in a Google Video campaign can help to grow brand consideration by reinforcing a message through storytelling. Video ad sequencing allows marketers to tell a product or brand story through a series of videos, in the order that they determine. This approach can build interest, reinforce a message, or create a unifying theme. According to a Google/Ipsos study, video ad sequencing can drive key message retention more effectively than single, 30-second, skippable in-stream ads. There are five sequences to choose from, and marketers can test, iterate and personalize content to achieve optimal performance.

If you’re running a Google Video campaign and you want to measure how many people were served your ads and how many times they were each served across devices and formats, what measurement solution should you use, in addition to fundamental video metrics like “Video played to?”

  1. You should use Unique Reach and Frequency.
  2. You should use Viewability with Active View.
  3. You should use Brand Lift.
  4. You should use Reach Planner.

Correct Answer:

  • You should use Unique Reach and Frequency.

You should use Unique Reach and Frequency to measure how many people were served your ads and how many times they were each served across devices and formats in addition to fundamental video metrics like “Video played to”.

Explanation: To measure the reach and frequency of your Google Video campaign, unique reach and frequency metrics are a great solution. These metrics take into account cross-device usage and co-viewing to give you a more accurate view of your campaign’s performance. Metrics such as unique users, average impression frequency per user, and frequency distribution can be added to your statistics table and scoped to only view video campaigns. Google Ads uses statistical models to deduplicate an audience across different devices and networks, resulting in the number of unique users who saw your ad.

Read more here: https://support.google.com/google-ads/answer/2472714

If you’re running a Google Video campaign with a consideration goal and you want to measure the amount of people who watched your video, what measurement solution should you use?

  1. You should use forecasting reach of your YouTube campaign alongside print ads.
  2. You should use viewability with Active View.
  3. You should use Brand Lift.
  4. You should use core performance metrics.

Correct Answer:

  • You should use core performance metrics.

You should use core performance metrics if you’re running a Google Video campaign with a consideration goal and you want to measure the amount of people who watched your video.

Explanation: If you’re running a Google Video campaign with a consideration goal and you want to measure the number of people who watched your video, you should use Core performance metrics, specifically total views and average cost-per-view. These metrics will help you determine the success of your campaign by measuring how many people watched or engaged with your video ad and the average amount paid per view. Additionally, Brand Lift metrics can assess favorability, purchase intent, and consideration to determine successful outcomes.

If you’re running a Google Video campaign with a consideration goal and you want to understand the extent to which your campaign influences viewer perception or intent for your product, what measurement solution should you use?

  1. You should use Reach Planner.
  2. You should use core performance metrics.
  3. You should use Brand Lift.
  4. You should use Viewability with Active View.

Correct Answer:

  • You should use Brand Lift.

For the consideration goal, you should use Brand Lift to understand the extent to which your campaign influences viewer perception or intent for your product.

In order to understand how your Google Video campaign with a consideration goal is impacting viewer perception or intent for your product, you should utilize Brand Lift. This tool measures the effectiveness of your video ads by analyzing metrics such as ad recall, brand awareness, and consideration, rather than traditional metrics like clicks, impressions, or views. With Brand Lift, you can align your campaigns with your marketing goals and gain detailed insights on the influence your campaigns have on viewer perception and intent. Brand Lift is only available for in-stream and bumper ads purchased through an auction and not for outstream and in-feed video ads. To use Brand Lift, you must create a Product or Brand representing your advertised object, and then Google will assist you in generating a set of survey questions to measure Brand Lift.

Read more here: https://support.google.com/google-ads/answer/9049825

If you’re running a Google Video campaign with an awareness goal and you wish to understand the extent to which your campaign shifts user perception or behavior, what measurement solution should you use, in addition to fundamental video metrics like “Video played to?”

  1. You should use Reach Planner.
  2. You should use Viewability with Active View.
  3. You should use Unique Reach and Frequency.
  4. You should use Brand Lift.

Correct Answer:

  • You should use Brand Lift.

For a Google Video campaign with an awareness goal, you should use Brand Lift to understand the extent to which your campaign shifts user perception or behavior.

Explanation: Brand lift surveys, also known as perception surveys, allow you to measure the impact of your campaign on users’ brand awareness, consideration, and intent to purchase. These surveys are typically conducted online and are targeted to users who have been exposed to your campaign. By comparing the results of these surveys to a control group that did not see the campaign, you can understand how the campaign affected users’ perceptions of your brand.

Website conversion tracking, on the other hand, allows you to measure how many users who saw your campaign took a specific action on your website, such as making a purchase or filling out a form. By setting up conversion tracking on your website, you can see how many users who saw your campaign went on to complete a specific action. This can provide insight into the effectiveness of your campaign in driving users to take a desired action on your website.

Both of these methods, when used in conjunction with video metrics such as “Video played to,” can provide a more complete picture of the impact of your campaign on user perception and behavior.

If you’re running a video action campaign that starts with lower-funnel audiences before expanding, which of the following combinations should you use to align to that approach?

  1. You’d start with your data segments, then expand to Customer Match
  2. You’d start with your data segments, then expand to Affinity Audiences.
  3. You’d should start with Customer Match, then expand to your data segments.
  4. You’d start with Customer Match, then expand to Affinity Audiences.

Correct Answer:

  • You’d start with Customer Match, then expand to Affinity Audiences.

If you’re running a video action campaign that starts with lower-funnel audiences before expanding, you’d start with Customer Match, then expand to Affinity Audiences.

Explanation: For a video action campaign that starts with lower-funnel audiences before expanding, a combination of Customer Match and Affinity Audience Segment should be used. Customer Match uses customer information to reach them through ads, and ensures security of the data through limited use, access, sharing, and retention. Affinity Audience Segment targets people based on their interests and habits, and can reach the right audience through Search, Display, Standard Shopping, Video campaigns, Gmail, and Display & Video 360.

If you’re running a video action campaign to drive more conversions in a simple and cost-effective way in a single automated campaign, what extension should you add to your campaign if your goal is to drive online sales?

  1. Location
  2. Lead form
  3. Product feed
  4. Sitelinks

Correct Answer:

  • Product feed

You should use “Product feed extension” to drive more conversions in a simple and cost-effective way in a single automated Video action campaign.

Explanation: To drive online sales in a video action campaign in a simple and cost-effective way, add a product feed to your Video campaign. This will turn your YouTube video ads into a virtual shopfront and show browsable product imagery below your video ads, inspiring customers to make a purchase. On average, advertisers that add product feeds to their Video action campaigns achieve over 60% more conversions at a lower cost. You’ll need to set up a product feed in Merchant Center, link it to your Google Ads account, and make sure your products comply with Google’s shopping and personalized advertising policies. You’ll also need a minimum of four products in the feed with images for each product.

Read more here: https://support.google.com/google-ads/answer/11371384

If you’re running a video action campaign, how should you approach your measurement strategy?

  1. You should measure only complete online conversions for a more accurate return on investment calculation.
  2. You should measure the full value with Google Ads conversion tracking and exclude lighter conversion events.
  3. You should measure the full value with Google Ads conversion tracking and include lighter conversion events.
  4. You should measure only complete offline conversions for a more accurate return on investment calculation.

Correct Answer:

  • You should measure the full value with Google Ads conversion tracking and include lighter conversion events.

If you’re running a video action campaign, you should measure the full value with Google Ads conversion tracking and include lighter conversion events.

Explanation: To effectively measure the performance of a video action campaign, it is recommended to follow best practices, utilize Google Ads web conversion tracking, and consider lighter conversion events. Additionally, understanding the video conversion funnel and engagement metrics is critical. To get a better view of the performance, using impression, engagement, view, click, and conversion/view-through conversion rate columns is helpful. After making significant changes to the campaign, it is important to wait for 7-14 days to assess the campaign’s performance or make optimizations. During this learning phase, the bid strategy will adjust the bids using machine learning for the best outcome.

It’s your first time running a Video action campaign. What approach to bidding strategy should you implement for optimal results?

  1. Start with cost-per-view bidding to establish CPV performance, then switch to Target CPA to capture more conversions at the desired CPA.
  2. Start with Target CPA to establish CPA performance, then switch to Maximize Conversions to capture more conversions at the desired CPA.
  3. Start with cost-per-view bidding to establish CPV performance, then switch to Maximize Conversions to capture more conversions at the desired CPA.
  4. Start with Maximize Conversions to establish CPA performance, then switch to Target CPA to capture more conversions at the desired CPA.

Correct Answer:

  • Start with Maximize Conversions to establish CPA performance, then switch to Target CPA to capture more conversions at the desired CPA.

If you are running a Video action campaign, start with Maximize Conversions to establish CPA performance, then switch to Target CPA to capture more conversions at the desired CPA.

Explanation: For optimal results in your first Video action campaign, start with Maximize Conversions bidding to establish conversion volume and a steady CPA. Then, switch to Target CPA bidding to capture even more conversions at your campaign’s desired CPA. Before making the change, ensure that your campaign has been running for at least 14 days, generating at least five conversions per day for the past 14 days, and achieving daily CPAs that don’t vary by more than 20% over the past seven days. Set a daily budget that’s at least 10x the expected CPA of your campaigns and consider setting a target CPA that’s 1x to 2x your Display CPA or 2x to 3x your Search CPA.

Mixing video ad formats is a good idea — you know that. But if your goal is to drive maximum reach on a minimum budget, what mix of awareness ad formats would you use?

  1. Bumper ads and masthead ads
  2. Non-skippable in-stream ads and masthead ads
  3. Non-skippable in-stream ads and skippable in-stream ads
  4. Bumper ads and skippable in-stream ads

Correct Answer:

  • Bumper ads and skippable in-stream ads

Mixing video ad formats is a good idea — you know that. But if your goal is to drive maximum reach on a minimum budget, you should use Bumper ads and skippable in-stream ads .

Explanation: If your goal is to drive maximum reach on a minimum budget, you should use a mix of skippable in-stream ads and bumper ads. Skippable in-stream ads allow the viewer to skip the ad after 5 seconds, while bumper ads are short, memorable messages that are 6 seconds or shorter and cannot be skipped by the viewer. Bumper ads are best for brand awareness and reach and are played before, during, or after other videos on YouTube and other websites and apps running on Google video partners. Bumper ads use Target CPM bidding, so you pay based on impressions. This combination of ad formats will help you reach a broad audience on a budget.

Mixing video ad formats is a good idea — you know that. If your goal is to drive maximum reach and video completions, what mix of video ad formats would you use?

  1. You’d use masthead ads and non-skippable in-stream ads.
  2. You’d use masthead ads and bumper ads.
  3. You’d use skippable in-stream ads and bumper ads.
  4. You’d use skippable in-stream ads and non-skippable in-stream ads.

Correct Answer:

  • You’d use skippable in-stream ads and non-skippable in-stream ads.

Mixing video ad formats is a good idea — you know that. If your goal is to drive maximum reach and video completions You’d use skippable in-stream ads and non-skippable in-stream ads.

Explanation: To achieve maximum reach and video completions, the advertiser should use a mix of skippable in-stream ads and non-skippable in-stream ads. Skippable in-stream ads play before, during, or after other videos on YouTube and websites and apps on Google video partners, allowing the viewer to skip the ad after 5 seconds. Non-skippable in-stream ads, on the other hand, play before, during, or after other videos and do not provide the option to skip the ad, they are 15 seconds (or shorter) in duration. This combination of ad formats will help drive the maximum audience reach and maximum video completions.

Reach Planner can help with which of the following when doing media planning?

  1. With forecasting reach of your YouTube campaign alongside social media
  2. With forecasting reach of your YouTube campaign alongside print ads
  3. With forecasting reach of your YouTube campaign alongside TV
  4. With forecasting reach of your YouTube campaign alongside Search

Correct Answer:

  • With forecasting reach of your YouTube campaign alongside TV

Reach Planner can help with forecasting reach of your YouTube campaign alongside TV when doing media planning.

Explanation: Reach Planner is a tool for Google Ads campaign planning, designed to accurately forecast the reach of video campaigns on YouTube and video partner sites and apps. Reach Planner can help you forecast the reach estimates of your campaign, and can provide recommendations on the most effective mix of ad types to match your goals. The tool is available in various countries and provides fresh data and trustworthy unique reach forecasts based on Google’s methodology. Reach Planner provides detailed line items for each ad format included in your media plan, and forecasts are available for reach, frequency, views, conversions, and impressions-based metrics.

Reach Planner can provide which of the three primary benefits?

  1. It can provide trustworthy popular reach forecasts, media mix options, and automation recommendations.
  2. It can provide trustworthy popular reach forecasts, media mix options, and fresh data.
  3. It can provide trustworthy unique reach forecasts, media mix options, and automation recommendations.
  4. It can provide trustworthy unique reach forecasts, media mix options, and fresh data.

Correct Answer:

  • It can provide trustworthy unique reach forecasts, media mix options, and fresh data.

Reach can provide trustworthy unique reach forecasts, media mix options, and fresh data.

Explanation: Reach Planner can provide three primary benefits: trustworthy unique reach forecasts, media mix options, and fresh data. It utilizes Google’s Unique Reach methodology and verifies Unique Reach through several methods, including comparisons to leading market research and analyses, global panels and surveys. The forecasts also include GRP, TRP, and CPP calculations to help plan campaigns. Forecasts are modeled on trends in the ad market and the historical performance of similar campaigns run in the past. Additionally, forecasts are based on the most recent data available from a time period equal in length to the campaign’s planned dates, up to 92 days.

Reach Planner has three primary benefits. What do they include?

  1. Benefits include providing trustworthy unique reach forecasts, media mix options, and automation recommendations.
  2. Benefits include providing trustworthy popular reach forecasts, media mix options and fresh data.
  3. Benefits include providing trustworthy popular reach forecasts, media mix options and automation recommendations.
  4. Benefits include providing trustworthy unique reach forecasts, media mix options and fresh data.

Correct Answer:

  • Benefits include providing trustworthy unique reach forecasts, media mix options and fresh data.

Reach Planner has three primary benefits. Benefits include providing trustworthy unique reach forecasts, media mix options and fresh data.

Explanation: Reach Planner has three primary benefits: trustworthy unique reach forecasts, media mix options, and fresh data. The tool uses Google’s Unique Reach methodology and various verification methods to provide forecasts that include GRP, TRP, and CPP calculations. Reach Planner helps plan media performance based on the desired audience, budget, geographic location, and ad formats, and considers trends in the ad market and historical performance. It also uses recent data available up to 92 days and includes Google Ads policies in settings. Seasonal changes in auction ad formats may affect forecast results.

The goal of your Google Video campaign is to grow consideration. What should your bidding solution optimize toward?

  1. Actions
  2. Clicks
  3. Impressions
  4. Views 

Correct Answer:

  • Views 

The goal of your Google Video campaign is to grow consideration. Your bidding solution should optimize toward the “Views”.

Explanation: In a Google Video campaign designed to target consideration goals, it is crucial to optimize the bidding solution for “views.” A consideration marketing campaign is primarily focused on strengthening consideration, retention, and loyalty, as well as raising purchase intent. Employing skippable in-stream and in-feed video ads with cost-per-view (CPV) bidding will help to drive views and work towards these objectives. Assessing your campaign’s effectiveness can be done by monitoring core performance metrics such as total views and average cost-per-view.

This is your first time running a Video action campaign. What approach to bidding strategy should you implement to get optimal results?

  1. You should start with cost-per-view bidding to establish CPV performance, then switch to Maximize Conversions to capture more conversions at the desired CPA.
  2. You should start with cost-per-view bidding to establish CPV performance, then switch to Target CPA to capture more conversions at the desired CPA.
  3. You should start with Target CPA to establish CPA performance, then switch to Maximize Conversions to capture more conversions at the desired CPA.
  4. You should start with Maximize Conversions to establish CPA performance, then switch to Target CPA to capture more conversions at the desired CPAs

Correct Answer:

  • You should start with Maximize Conversions to establish CPA performance, then switch to Target CPA to capture more conversions at the desired CPAs

If this is your first time running a Video action campaign, you should start with Maximize Conversions to establish CPA performance, then switch to Target CPA to capture more conversions at the desired CPAs

Explanation: To get optimal results from your first Video action campaign, start with Maximize Conversions to establish CPA performance. Then, switch to Target CPA to capture more conversions at the desired CPA. If you have a video CPA in mind, start with Target CPA bidding. If you don’t, follow the bid guidance recommendations that appear in Google Ads when setting up your campaign. Make sure your campaign has been running for at least 14 days, is generating at least five conversions per day for the past 14 days, and achieving daily CPAs that don’t vary by more than 20% over the past seven days before switching to Target CPA. Set a daily budget that’s at least 10x the expected CPA of your campaigns.

To achieve your goal of driving maximum reach and video completions, what mix of awareness ad formats should you use?

  1. You should use masthead ads and bumper ads.
  2. You should use skippable in-stream ads and bumper ads.
  3. You should use masthead ads and non-skippable in-stream ads.
  4. You should use skippable in-stream ads and non-skippable in-stream ads.

Correct Answer:

  • You should use skippable in-stream ads and non-skippable in-stream ads.

Drive maximum reach and video completions with a combination of skippable and non-skippable in-stream ads. Skippable ads let viewers skip after 5 seconds, while non-skippable ads are 15 seconds or shorter. This ad format mix maximizes audience reach and video completions.

Explanation: To achieve maximum reach and video completions, the advertiser should use a mix of skippable in-stream ads and non-skippable in-stream ads. Skippable in-stream ads allow the viewer to skip the ad after 5 seconds, while non-skippable in-stream ads do not give the viewer the option to skip and are typically 15 seconds or shorter. This combination of ad formats will help drive maximum audience reach and maximum video completions.

To achieve your goal of increasing purchase intent for your products, what type of Google Video campaign should you use?

  1. You should use online sales.
  2. You should use lead generation.
  3. You should use product and brand consideration.
  4. You should use brand awareness and reach.

Correct Answer:

  • You should use product and brand consideration.

To achieve your goal of increasing purchase intent for your products, you should use product and brand consideration type Google Video campaign.

Explanation: To increase purchase intent, a “Product and Brand Consideration” Google Video campaign should be used. This type of video campaign shows ads on both YouTube video and YouTube search networks, increasing reach and potential customers.

To achieve your goal of increasing retention and loyalty for your brand, what type of Google Video campaign should you use?

  1. You should use lead generation.
  2. You should use brand awareness and reach.
  3. You should use online sales.
  4. You should use product and brand consideration.

Correct Answer:

  • You should use product and brand consideration.

You should use product and brand consideration in your Google Video campaign to achieve your goal of increasing retention and loyalty for your brand.

Explanation: To increase retention and loyalty for your brand, a “Product & Brand Consideration” Google Video campaign is recommended. This type of campaign focuses on building brand recognition and awareness, and promoting favorable perceptions of the brand, which can lead to increased customer loyalty.

To drive maximum reach on a minimum budget, what mix of awareness ad formats would you use?

  1. You’d use masthead ads and non-skippable in-stream ads.
  2. You’d use skippable in-stream ads and bumper ads.
  3. You’d use skippable in-stream ads and non-skippable in-stream ads.
  4. You’d use masthead ads and bumper ads.

Correct Answer:

  • You’d use skippable in-stream ads and bumper ads.

To drive maximum reach on a minimum budget, You’d use skippable in-stream ads and bumper ads, a mix of awareness ad formats.

Explanation: If you’re looking to drive maximum reach while working with a limited budget, consider using a combination of skippable in-stream ads and bumper ads. Skippable in-stream ads are ads that viewers can skip after 5 seconds, while bumper ads are quick, memorable messages that are 6 seconds or less in length and cannot be skipped by the viewer. Bumper ads can be used to increase brand awareness and reach, and they appear on YouTube videos and across websites and apps on Google video partners. Bumper ads use Target CPM bidding, which allows you to pay based on impressions. By using a mix of skippable in-stream ads and bumper ads, you can reach a wide audience without breaking the bank.

To drive more conversions, how should you approach evaluating video action campaign performance?

  1. You should compare your CPA to that of brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments.
  2. You should compare your CPA to that of non-brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments.
  3. You should compare your CPA to that of non-brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments. 
  4. You should compare your CPA to that of brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.

Correct Answer:

  • You should compare your CPA to that of non-brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments. 

To drive more conversions you should compare your CPA to that of non-brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.

Explanation: To evaluate video action campaign performance and drive more conversions, you should compare the CPA of your video campaigns with non-brand Search CPAs and look for performance gains in Search campaigns. Implement conversion tracking by following these steps: 1) Select TOOLS & SETTINGS from the Overview page, 2) Create a new conversion event, 3) Choose conversion type (e.g. Website), 4) Select action to track, 5) Measure ad impact, 6) Count conversions, 7) Extend conversion window, and 8) Apply tag to website. After three to seven days, make adjustments based on desired CPA performance.

To measure the full value of an action campaign, what two conversion types should you capture in your reporting?

  1. Mono-platform and view-based
  2. Mono-platform and last click
  3. Cross-platform and last click
  4. Cross-platform and view-based 

Correct Answer:

  • Cross-platform and view-based 

To measure the full value of an action campaign, Cross-platform and view-based are the two conversion types that you should capture in your reporting.

Explanation: To accurately measure the full value of an action campaign, it is crucial to track two conversion types in your reporting: cross-platform conversions and view-based conversions. Cross-platform conversions account for user interactions and conversions occurring across different devices and platforms, while view-based conversions capture user engagement, such as watching at least 10 seconds of an ad or seeing an impression, leading to a conversion. By capturing both of these conversion types, you can gain a comprehensive understanding of your action campaign’s effectiveness and optimize your strategies accordingly.

To measure the full value of your action campaigns, what two conversion types should you capture in your reporting?

  1. Cross-platform and last click
  2. Mono-platform and view-based
  3. Mono-platform and last click
  4. Cross-platform and view-based

Correct Answer:

  • Cross-platform and view-based

You capture Cross-platform and view-based conversion types in your reporting to measure the full value of your action campaigns.

Explanation: In order to precisely gauge an action campaign’s total value, it’s important to monitor two kinds of conversions in your reporting: cross-platform conversions and view-based conversions. Cross-platform conversions track user activities and conversions across various devices and platforms, while view-based conversions measure user engagement, like viewing a minimum of 10 seconds of an ad or an impression that results in a conversion. By monitoring both conversion types, you can obtain a complete picture of your action campaign’s success and adjust your approach as needed.

To reach homeowners who are 25 to 34 years old with your Google Video campaign, what audience solution should you use?

  1. Affinity Audiences
  2. Life Events
  3. Custom Audiences
  4.  Demographics and Detailed Demographics

Correct Answer:

  •  Demographics and Detailed Demographics

You should use Demographics and Detailed Demographics audience solutions to reach homeowners who are 25 to 34 years old with your Google Video campaign.

Explanation: To reach homeowners who are 25 to 34 years old with your Google Video campaign, you should use the “Demographic targeting” audience solution. With demographic targeting, you can specify the age range of your target audience and also narrow down the audience based on their interests, gender, parental status, household income, and more. This audience solution helps you to reach your desired audience more effectively and efficiently, as it focuses on specific characteristics of your target audience.

To reach outdoor enthusiasts with your Google Video campaign, what audience solution should you use?

  1. Life Events
  2. Custom Audiences
  3. Affinity Audiences 
  4. Demographics and Detailed Demographics

Correct Answer:

  • Affinity Audiences 

You should use Affinity Audiences to reach outdoor enthusiasts with your Google Video campaign.

Explanation: To reach outdoor enthusiasts with your Google Video campaign, you should use Affinity audiences. This audience solution captures a comprehensive picture of a person’s interests, lifestyle, and consumption habits, and helps deliver high-accuracy segments. Affinity audiences can help you raise awareness and drive consideration among people who have a strong interest in your products. By pairing an affinity audience like “Outdoor Enthusiast” with camping-related keywords, you can reach people who are not only searching for camping products, but are also passionate about the great outdoors. Affinity segments allow you to reach the people who matter most with your products or offerings.

To reach people based on their interests without having to build or refresh those audiences, what audience solution should you use for your Google Video campaign?

  1. Custom Audiences
  2. Life Events
  3. Affinity Audiences
  4. Infinite Taxonomy Audiences

Correct Answer:

  • Infinite Taxonomy Audiences

To reach people based on their interests without having to build or refresh those audiences, you should use Infinite Taxonomy Audiences for your Google Video campaign.

Explanation: The best audience solution to reach people based on their interests without having to build or refresh those audiences is Infinite Taxonomy audiences. These dynamic audience segments are created by Google and continuously refreshed with relevant consumer interest and behavior signals, without the need to refresh keywords like custom intent. With over 50,000+ categories to choose from, Infinite Taxonomy contains a breadth of segments from awareness to consideration to action, making it an ideal choice for Google Video campaigns looking to target audiences based on their interests.

To reach people who are actively looking to buy certain products or services in the near future so you can grow consideration and interest for your brand, what audience solution should you use for your Google Video campaign?

  1. Life Events
  2. Affinity Audiences
  3. Custom Audiences
  4. In-Market Audiences

Correct Answer:

  • In-Market Audiences

“In-Market Audiences” is used to reach people who are actively looking to buy certain products or services in the near future so you can grow consideration and interest for your brand.

Explanation: To target consumers who are actively researching or considering buying a product or service like yours, advertisers should use the “In-Market Audiences” solution for their Google Video campaign. This audience solution targets consumers who have indicated intent to purchase and are close to completing a purchase. In-Market Audiences are determined based on signals such as Google Search and Maps search, visits to purchase-intent sites, and surveys. It is ideal for performance advertisers who want to reach customers further down the consideration funnel with a higher likelihood of converting and advertisers who want to drive new, incremental customers to their site.

What are the four reasons why creators choose YouTube?

  1. Income, infrastructure, community, freedom
  2. Income, infrastructure, reach, creativity
  3. Income, infrastructure, community, creativity
  4. Income, infrastructure, reach, freedom

Correct Answer:

  • Income, infrastructure, reach, freedom

Income, infrastructure, reach, freedom are the four reasons why creators choose YouTube.

Explanation: The four reasons why creators choose YouTube are as follows: (1) Freedom – YouTube offers content creators the liberty to express themselves, share opinions, and create content on their terms. (2) Reach – With over two billion monthly active users, YouTube provides an extensive audience base for creators to connect with and build a community. (3) Infrastructure – YouTube’s reliable platform continuously scales new innovations, making it easier for creators to access features like YouTube Stories, Premieres, Shorts, and the Community tab. (4) Income – YouTube enables creators to earn a living from their passion, sharing ad revenue with them and paying out billions of dollars to creators, artists, and media companies.

What are the three primary benefits of Reach Planner?

  1. It provides trustworthy unique reach forecasts, media mix options, and automation recommendations.
  2. It provides trustworthy popular reach forecasts, media mix options, and fresh data.
  3. It provides trustworthy popular reach forecasts, media mix options, and automation recommendations.
  4. It provides trustworthy unique reach forecasts, media mix options, and fresh data.

Correct Answer:

  • It provides trustworthy unique reach forecasts, media mix options, and fresh data.

The three primary benefits of Reach Planner are reliable unique reach forecasts, media mix options, and fresh data.

Explanation: The three primary benefits of Reach Planner are trustworthy unique reach forecasts, media mix options, and fresh data. It uses Google’s Unique Reach methodology, which is verified by several methods such as market research and global panels. The forecasts include calculations such as GRP, TRP, and CPP to help with planning. Reach Planner provides a forecast based on the desired audience, budget, geographic location, and ad formats, modeling trends and historical campaign performance. The data used is up to 92 days recent to capture recent trends, and seasonal changes may be reflected in the forecast for auction ad formats.

What are three user trends on YouTube that advertisers should know about to better understand how the platform can help them achieve their goals?

  1. The trends are streaming on TV, audio-only content, and shopping.
  2. The trends are cross-device behavior, short-form content, and shopping.
  3. The trends are streaming on TV, short-form content, and shopping. 
  4. The trends are cross-device behavior, audio-only content, and shopping.

Correct Answer:

  • The trends are streaming on TV, short-form content, and shopping. 

The three trends are streaming on TV, short-form content, and shopping on YouTube which advertisers should know about to better understand how the platform can help them achieve their goals.

Explanation: To showcase YouTube’s effectiveness in achieving marketing goals, highlight these three user trends for your client: (1) The rise of streaming on TV – CTV is YouTube’s fastest-growing segment with more than 700 million daily watch hours; (2) The dominance of short-form content – YouTube Shorts has become the world’s leading short-form platform, catering to users’ entertainment and informational needs; (3) The shift to digital shopping – YouTube is a crucial platform for obtaining reliable product information, aiding users in making educated purchases.

What audience solution should you use for your Google Video campaign to reach people based on their interests, without having to build or refresh those audiences?

  1. Custom Audiences
  2. Life Events
  3. Affinity Audiences
  4. Infinite Taxonomy Audiences

Correct Answer:

  • Infinite Taxonomy Audiences

You should use Infinite Taxonomy Audiences for your Google Video campaign to reach people based on their interests, without having to build or refresh those audiences.

Explanation: To reach people based on their interests without having to build or refresh audiences, you should use Infinite Taxonomy audiences for your Google Video campaign. These dynamic audience segments are created by Google using over 50,000+ categories that capture signals from Google properties such as YouTube, Gmail, and Google Maps. Unlike custom intent audiences, Infinite Taxonomy audiences do not require constant keyword refreshing, and they contain a broad range of categories from awareness to consideration to action. With this audience solution, you can activate granular, pre-curated audience segments on your YouTube and Display campaigns to reach people who are interested in related brands and more likely to consider your brand.

What audience solution should you use for your Google Video campaign to reach people who are actively looking to buy certain products or services in the near future so you can grow consideration and interest for your brand?

  1. Custom Audiences
  2. Life Events
  3. In-Market Audiences 
  4. Affinity Audiences

Correct Answer:

  • In-Market Audiences 

You should use the In-Market Audiences solution for your Google Video campaign to reach people who are actively looking to buy certain products or services in the near future so you can grow consideration and interest for your brand.

Explanation: If your aim is to target individuals who are actively searching for specific products or services to purchase soon, consider utilizing in-market audience segments. This solution enables you to reach consumers who have indicated an intent to buy, are in the appropriate mindset and have not yet interacted with your website. In-market segments are ideal for advertisers who focus on achieving conversions from potential customers who are close to making a purchase. It’s also a great option for driving new, incremental customers to your website and engaging with individuals who are further down the consideration funnel.

What audience solution should you use to reach female users who are 18 to 24 years old with your Google Video campaign?

  1. Affinity Audiences
  2. Life Events
  3. Custom Audiences
  4. Demographics and Detailed Demographics

Correct Answer:

  • Demographics and Detailed Demographics

Demographics and Detailed Demographics audience solutions you should use to reach female users who are 18 to 24 years old with your Google Video campaign.

Explanation: To reach female users who are 18 to 24 years old with a Google Video campaign, the audience solution to use is Demographics and Detailed Demographics. This targeting option allows advertisers to reach potential customers who are likely to be within a particular age range, gender, parental status, household income, and other long-term characteristics. Advertisers can select the age and gender of the target audience and narrow their targeting to specific characteristics such as education, employment, marital status, and more. Demographic targeting can help advertisers avoid showing ads to people outside of their chosen demographics.

What audience solution should you use to reach home docor enthusiasts with your Google Video campaign?

  1. Demographics and Detailed Demographics
  2. Life Events
  3. Custom Audiences
  4. Affinity Audiences

Correct Answer:

  • Affinity Audiences

Affinity Audiences is the solution that you should use to reach home docor enthusiasts with your Google Video campaign

Explanation: To reach home decor enthusiasts with your Google Video campaign, you should use Affinity audiences. This audience solution captures a comprehensive picture of a person’s interests, lifestyle, and consumption habits, and helps deliver high-accuracy segments. By choosing an affinity audience category like “Home Decor Enthusiast” and pairing it with home decor-related keywords, you can reach people who are passionate about decorating their living spaces. Affinity audiences help you raise awareness and drive consideration among people who are truly interested in your products or services, enabling you to reach the right audience with your video campaign.

What best practice should you follow when making creative for a video action campaign?

  1. You should communicate multiple messages.
  2. You should communicate the offer at the end.
  3. You should repeat your call-to-action.
  4. You should repeat what you’re offering.

Correct Answer:

  • You should repeat what you’re offering.

You should repeat what you’re offering. This is the best practice you should follow when making creative for a video action campaign.

When making creative for a video action campaign, it’s best practice to repeat what you’re offering. In addition to having a clear call-to-action and front-loading your offer, make sure to repeat your call-to-action and echo it in the voiceover and graphics. To create compelling and conversion-optimized video ads, follow Google’s ABCDs of effective creative for Action: Attention, Branding, Context, and Direct response.

What can Reach Planner help with when doing media planning?

  1. It can help forecast reach of your YouTube campaign alongside Search.
  2. It can help forecast reach of your YouTube campaign alongside print ads.
  3. It can help forecast reach of your YouTube campaign alongside social media.
  4. It can help forecast reach of your YouTube campaign alongside TV.

Correct Answer:

  • It can help forecast reach of your YouTube campaign alongside TV.

When doing media planning, the Reach Planner help forecast reach of your YouTube campaign alongside TV.

Explanation: Reach Planner is a Google Ads campaign planning tool that helps with forecasting reach-based video campaigns across YouTube and video partner sites and apps. It uses Google’s Unique Reach methodology to accurately plan the performance and spend of ad campaigns across different devices, ad formats, demographics, and geographies. The tool also provides detailed line items for each ad format in the media plan to help users adjust budget, location, targeting, and other settings. Reach Planner can forecast the reach estimates of campaigns based on data from similar campaigns, allowing users to confidently plan for efficient reach and budget.

What do Insights Finder and Find My Audience help you do?

  1. They help you create audience lists similar to the audiences who delivered the best results in your Google Video campaign.
  2. They help you understand what audience solutions in an existing campaign are delivering the best results.
  3. They help you create audience lists that you can immediately apply to any of your Google Video campaigns.
  4. They help you understand who your most valuable customers are on YouTube and how to reach them.

Correct Answer:

  • They help you understand who your most valuable customers are on YouTube and how to reach them.

Insights Finder and Find My Audience help you understand who your most valuable customers are on YouTube and how to reach them.

Explanation: Insights Finder and Find My Audience help you understand who your most valuable customers are on YouTube and how to effectively reach them with relevant messages. These tools use aggregated and anonymized Google signals to provide insights on audiences and search trends, which can help you build data-driven strategies for your brand, media, search, and creative campaigns. By identifying new audiences based on their interests, habits, and purchasing behavior, downloading a free audience profile, and using these insights to connect with your target audience, you can run YouTube campaigns that reach the people who matter most to your business.

What extension should you add to a video action campaign to drive more conversions in a simple and cost-effective way for a single automated campaign, if your goal is to drive online sales?

  1. Lead form
  2. Sitelinks
  3. Product feed
  4. Location

Correct Answer:

  • Product feed

You should add a Product feed extension to a video action campaign to drive more conversions in a simple and cost-effective way for a single automated campaign.

Explanation: To drive more conversions in a simple and cost-effective way for a single automated video action campaign, you should add a product feed extension. This allows you to show shoppable product imagery below your video ads, inspiring users to make a purchase and drive more conversions. On average, advertisers that add product feeds to their Video action campaigns achieve over 60% more conversions at a lower cost. The requirements include setting up a product feed in Merchant Center, including at least 4 products, including images for each product, and complying with Shopping ad policies.

Read more here: https://support.google.com/google-ads/answer/11371384

What marketing objective should you choose if your goal was to increase scale and improve CPA performance and efficiency?

  1. Awareness
  2. Consideration
  3. Hybrid
  4. Action

Correct Answer:

  • Action

“Action” marketing objective you should choose if your goal was to increase scale and improve CPA performance and efficiency.

Explanation: The “Action” marketing objective is the ideal choice for those looking to augment scale and refine CPA performance and efficiency. This objective is designed to encourage users to interact with your business, product, or service, expand your customer base, and is perfect for advertisers who already utilize conversion tracking in their campaigns and are ready to test new strategies for lasting success.

What streaming trend should YouTube advertisers be most aware of?

  1. They should be aware that production companies are acting as gatekeepers, since they control the biggest distribution channels.
  2. They should be aware that long-form livestreaming content is surging in popularity, allowing advertisers to reach engaged users frequently.
  3. They should be aware that people are switching between the many streaming services available and have shorter attention spans.
  4. They should be aware that people are watching YouTube on connected TV devices, which further extends YouTube’s reach.

Correct Answer:

  • They should be aware that people are watching YouTube on connected TV devices, which further extends YouTube’s reach.

The streaming trend, YouTube advertisers should be most aware of is that people are watching YouTube on connected TV devices, which further extends YouTube’s reach.

Explanation: YouTube advertisers should be aware of the trend of increased consumption of content on Connected TV (CTV) devices. Over 50% of ad-supported streaming watch time for people ages 18 and up is accounted for by YouTube CTV, according to a 2021 study by Nielson. More people are watching YouTube content on CTV screens, creating more opportunities for advertisers to engage their audience. A recent survey found that over half of weekly video viewers said YouTube is the first app they open on their CTV, with 76% saying YouTube “is TV” when viewed on their CTV. This trend means more people are watching for longer, making it important for advertisers to understand how to reach their audiences on CTV.

What two conversion types should you capture in your reporting in order to measure the full value of your action campaigns?

  1. Mono-platform and last click
  2. Cross-platform and last click
  3. Mono-platform and view-based
  4. Cross-platform and view-based

Correct Answer:

  • Cross-platform and view-based

Cross-platform and view-based are the two conversion types, you should capture in your reporting in order to measure the full value of your action campaigns.

Explanation: To properly evaluate an action campaign’s full impact, you need to capture two conversion types in your reporting: cross-platform and view-based conversions. Cross-platform conversions encompass interactions and conversions happening on multiple devices and platforms, whereas view-based conversions record user involvement, such as watching at least 10 seconds of an advertisement or encountering an impression that leads to a conversion. Collecting data on both of these conversion types allows you to gain a thorough understanding of your action campaign’s performance and fine-tune your tactics accordingly.

What two video ad formats are optimized for engagement and designed to help customers think of you first when they’re looking to buy?

  1. Non-skippable in-stream ads and skippable in-stream ads
  2. Skippable in-stream ads and bumper ads
  3. Non-skippable in-stream ads and in-feed video ads
  4. Skippable in-stream ads and in-feed video ads

Correct Answer:

  • Skippable in-stream ads and in-feed video ads

Skippable in-stream ads and in-feed video ads are the two video ad formats, optimized for engagement and designed to help customers think of you first when they’re looking to buy.

Explanation: Skippable in-stream ads and in-feed video ads are optimized for engagement and designed to help customers think of you first when they’re looking to buy. In-feed video ads appear in YouTube search results, watch next, and the YouTube Home feed while skippable in-stream ads play before, during, or after other videos on YouTube and other Google video partners. Both ad formats drive conversions, influence consideration, and reach new users across multiple devices.

What type of Google Video campaign should you use if your goal was to increase purchase intent for your products?

  1. You’d use brand awareness and reach.
  2. You’d use online sales.
  3. You’d use lead generation.
  4. You’d use product and brand consideration.

Correct Answer:

  • You’d use product and brand consideration.

You’d use product and brand consideration if your goal was to increase purchase intent for your products.

Explanation: If your goal is to increase purchase intent for your products, a “Product and Brand Consideration” Google Video campaign would be appropriate. This type of campaign showcases products and promotes brand recognition and awareness, which can lead to increased purchase intent.

What type of Google Video campaign should you use if your goal was to increase retention and loyalty for your brand?

  1. You’d use lead generation.
  2. You’d use online sales.
  3. You’d use product and brand consideration.
  4. You’d use brand awareness and reach.

Correct Answer:

  • You’d use product and brand consideration.

You’d use product and brand consideration, Google Video campaign to increase retention and loyalty for your brand.

Explanation: To increase retention and loyalty for your brand, use a product and brand consideration video campaign on Google. This type of campaign shows ads across both YouTube video and YouTube search networks, expanding your reach and helping you reach potential customers. Use this type of video campaign to target users who have shown an interest in your brand or similar products to increase brand retention and loyalty.

What video ad formats are optimized to drive action among potential customers in decision-making moments, making it easier for them to take meaningful actions that you can measure?

  1. Skippable in-stream ads and bumper ads
  2. Non-skippable in-stream ads and in-feed video ads
  3. Skippable in-stream ads and in-feed video ads 
  4. Non-skippable in-stream ads and skippable in-stream ads

Correct Answer:

  • Skippable in-stream ads and in-feed video ads 

Skippable in-stream ads and in-feed video ads are optimized to drive action among potential customers in decision-making moments.

Explanation: Skippable in-stream ads and in-feed video ads are optimized to drive action among potential customers. They play before, during, or after other videos on YouTube, and appear in YouTube search results, YouTube watch next, and the YouTube app Home feed. These ad formats help drive conversions, reach new users across multiple devices, and encourage interaction with the brand by including interactive features like call-to-action buttons, product feeds, and more. These ad formats can be bid on based on overall impressions, complete video views, or video interactions.

What’s a benefit of using Google’s Video solutions to achieve your awareness, consideration, or action goal?

  1. Google’s Video solutions use machine learning to set budgets and bids within 24 hours of setting a live Video campaign.
  2. Google’s Video solutions simplify the campaign management process by automatically creating new ad groups on a monthly basis.
  3. Google’s Video solutions use machine learning to create video assets based on the content of the advertised domain.
  4. Google’s Video solutions simplify the campaign creation process by automatically aligning to marketing objectives.

Correct Answer:

  • Google’s Video solutions simplify the campaign creation process by automatically aligning to marketing objectives.

Explanation: One significant benefit of using Google’s Video solutions to achieve your awareness, consideration, or action goal is that these solutions simplify the campaign creation process by automatically aligning with your marketing objectives. Google’s data and tools deliver the right mix of ad formats, inventory, targeting, and measurement solutions to achieve your desired business outcomes. Whether your goal is to reach consumers for brand awareness, invite customers to engage with your message during high-intent moments for consideration, or drive meaningful, measurable actions, Google’s Video solutions provide the necessary framework and tools to help you succeed.

What’s the benefit of opting into Google Video partners for a Google Video campaign with an awareness goal?

  1. Extending the reach of video ads to YouTube Live streaming and Premieres.
  2. Providing access to more engagement metrics to measure the impact of the campaign.
  3. Providing access to engage with audiences on the YouTube mobile homepage.
  4. Extending the reach of video ads to a collection of leading publisher sites and apps.

Correct Answer:

  • Extending the reach of video ads to a collection of leading publisher sites and apps.

Extending the reach of video ads to a collection of leading publisher sites and apps is the benefit of opting into Google Video partners for a Google Video campaign with an awareness goal.

Explanation: Selecting Google Video partners while creating a Google Video campaign aimed at raising awareness is advantageous as it broadens your video ads’ exposure to numerous high-quality publisher sites and mobile applications. This strategy enables you to reach audiences beyond the YouTube platform and can result in up to 20% extra reach for the same advertising budget. Google video partners consist of leading publishers in various sectors like entertainment, sports, gaming, and news, ensuring that your ads are showcased to a wider and appropriate audience, thus boosting the overall efficacy of your campaign.

What’s the value of Insights Finder and Find My Audience?

  1. They help you create audience lists that you can immediately apply to any of your Google Video campaigns.
  2. They help you understand what audience solutions in an existing campaign are delivering the best results.
  3. They help you create audience lists similar to the audiences who delivered the best results in your Google Video campaign.
  4. They help you understand who your most valuable customers are on YouTube and how to reach them.

Correct Answer:

  • They help you understand who your most valuable customers are on YouTube and how to reach them.

The value of Insights Finder and Find My Audience is that they help you understand who your most valuable customers are on YouTube and how to reach them.

Explanation: Insights Finder and Find My Audience are valuable tools that provide insights on your most valuable customers on YouTube and help you reach new audiences. By analyzing aggregated and anonymized Google signals, these tools give you a better understanding of audiences and search trends, allowing you to develop data-driven marketing strategies. Insights Finder is only available to eligible partners, but Find My Audience can be accessed on Think with Google. With these tools, you can discover new audiences, download a free audience profile, and connect with the people who matter most to your business through targeted YouTube campaigns.

When creating a Google Video campaign with “brand awareness and reach” as the campaign goal, why is using target cost-per-thousand impressions (tCPM) the optimal bidding strategy?

  1. It creates as many impressions as possible in line with the target cost-per-acquisition.
  2. It analyzes historical feedback and makes adjustments to bids based on performance signals.
  3. It acquires as many clicks as possible according to the daily budget that’s been set.
  4. It optimizes bids to put the campaign’s message in front of as many relevant people as possible.

Correct Answer:

  • It optimizes bids to put the campaign’s message in front of as many relevant people as possible.

When creating a Google Video campaign with “brand awareness and reach” as the campaign goal, using target cost-per-thousand impressions (tCPM) is the optimal bidding strategy because it optimizes bids to put the campaign’s message in front of as many relevant people as possible.

Explanation: In a Google Video campaign with a goal centered around “brand awareness and reach,” selecting target cost-per-thousand impressions (tCPM) as the primary bidding strategy provides significant benefits. By optimizing the bids, the campaign’s message is presented to an extensive and relevant audience, which, in turn, elevates brand awareness and expands the campaign’s overall reach. The tCPM strategy acts as a catalyst for reaching a broader audience, ensuring that the campaign’s message connects with the most appropriate viewers. This approach enables a more effective use of advertising resources, driving brand awareness growth and ultimately contributing to the campaign’s success.

When creating a video action campaign, why is it a good idea to opt into optimized targeting?

  1. Because it’ll remove users from your data segments who aren’t likely to convert.
  2. Because it’ll remove audience solutions you’ve applied that aren’t driving conversions.
  3. Because it’ll help you reach new and relevant audiences who are likely to convert.
  4. Because it’ll help you reach audiences already familiar with your brand who are likely to convert.

Correct Answer:

  • Because it’ll help you reach new and relevant audiences who are likely to convert.

When creating a video action campaign, it is a good idea to opt into optimized targeting because it’ll help you reach new and relevant audiences who are likely to convert.

Explanation: When creating a video action campaign, opting into optimized targeting is beneficial because it finds audience segments that may have been missed in manual selection. This improves the campaign’s performance by reaching new, relevant audiences that are likely to convert. Optimized targeting is automatically on for all campaigns and can be turned off in ad group settings. It also allows the use of criteria like audience segments or keywords to find similar audiences for ads to be served on. Choosing to use optimized targeting can increase conversions without increasing costs.

When making creative for a video action campaign, which best practice should you follow?

  1. Communicate multiple messages
  2. Communicate the offer at the end
  3. Repeat your call-to-action
  4. Repeat what you’re offering

Correct Answer:

  • Repeat what you’re offering

When making creative for a video action campaign repeat what you’re offering. This is considered as best practice.

Explanation: When making creative for a video action campaign, the best practice to follow is to repeat what you’re offering. This means repeating the call-to-action and ensuring that it’s echoed in the voiceover and superimposed graphics. It’s also essential to have a clear call-to-action using phrases such as “Learn more,” “Sign up,” or “Buy now.” Front-load the offer by hooking the viewer’s attention in the first 5-10 seconds with a problem statement and how your product or service solves it. Finally, follow Google’s ABCD guidelines to create compelling and conversion-optimized video ads for action.

When optimizing a campaign to drive conversions faster, what action should you take?

  1. You should set up the campaign to engage with audience segments who’ve searched for your brand before.
  2. You should track lighter actions to provide more signals to Google’s machine-learning algorithms.
  3. You should track only end actions to provide more accurate signals to our machine learning algorithms.
  4. You should set up the campaign to only engage with audience segments that have converted before.

Correct Answer:

  • You should track lighter actions to provide more signals to Google’s machine-learning algorithms.

When optimizing a campaign to drive conversions faster, You should track lighter actions to provide more signals to Google’s machine-learning algorithms.

Explanation: When optimizing a campaign to drive conversions faster, you should track lightweight actions to provide more signals to Google’s machine learning algorithms. One example is to use “add to cart” as a conversion event. Optimize for lightweight conversion events such as “add to cart” or “site visit” and choose a conversion counting option that aligns with your campaign. This will give valuable signals to the system and help you achieve your desired results faster. If your campaign is not seeing any conversions, consider using a lighter conversion event or extending the conversion window to better align with the time from view to conversion.

When planning a Google Video campaign with a consideration goal, what should your bidding solution optimize toward?

  1. Impressions
  2. Actions
  3. Clicks
  4. Views

Correct Answer:

  • Views

When planning a Google Video campaign with a consideration goal, your bidding solution should optimize toward view.

Explanation: When planning a Google Video campaign with a consideration goal, your bidding solution should optimize towards “views.” This is because the main objectives of the consideration marketing campaign are to improve consideration, retention, and loyalty, as well as increase purchase intent. To effectively reach these goals, it is essential to focus on driving views, which can be achieved by using skippable in-stream and in-feed video ads with cost-per-view (CPV) bidding. Measuring your campaign with core performance metrics, such as views and average cost-per-view, will help you determine the success of your consideration campaign.

When setting up a video action campaign to convert intent into action, how should you approach your audience strategy?

  1. You should focus on those less likely to convert to drive conversion volume by starting with broader audience types before expanding to high-intent audiences.
  2. You should focus on those most likely to convert to drive efficient conversions by starting with only your data segments before expanding to broader audience types.
  3. You should focus on those less likely to convert to drive conversion volume by starting with low-intent audiences before expanding to high-intent audiences.
  4. You should focus on those most likely to convert to drive efficient conversions by starting with high-intent audiences before expanding to broader audience types.

Correct Answer:

  • You should focus on those most likely to convert to drive efficient conversions by starting with high-intent audiences before expanding to broader audience types.

When setting up a video action campaign to convert intent into action, you should focus on those most likely to convert to drive efficient conversions by starting with high-intent audiences before expanding to broader audience types.

Explanation: To optimize a video action campaign, start with high-intent audiences like remarketing and Custom Audiences. These groups consist of past visitors, customers with existing contact information, and those matching the desired demographic profile. This approach focuses on those most likely to convert, leading to an average 20% increase in conversions compared to manual targeting. Start by targeting lower-funnel audiences and expand as the campaign progresses to reach your ideal audience through relevant keywords, URLs, and apps.

When would you use Insights Finder and Find My Audience?

  1. When you’re looking to create audience lists that you can immediately apply to any of your Google Video campaign.
  2. When you’re looking to understand what audience solutions in an existing campaign are delivering the best results.
  3. When you’re looking to create audience lists similar to the audiences who delivered the best results in your Google Video campaign.
  4. When you’re looking to understand who your most valuable customers are on YouTube and how to reach them.

Correct Answer:

  • When you’re looking to understand who your most valuable customers are on YouTube and how to reach them.

You use Insights Finder and Find My Audience when you’re looking to understand who your most valuable customers are on YouTube and how to reach them.

Insights Finder and Find My Audience should be used when you want to gain a deeper understanding of your most valuable customers on YouTube and how to reach them effectively. These tools analyze aggregated and anonymized Google signals to provide insights on audiences and search trends, enabling you to develop data-driven strategies for your brand, media, search, and creative campaigns. While Insights Finder is only available to eligible partners, you can access Find My Audience on Think with Google to discover new audiences, download a free audience profile, and connect with the people who matter most to your business through targeted YouTube campaigns.

Which of the following accurately summarizes the streaming trend that YouTube advertisers should understand?

  1. Production companies are acting as gatekeepers, since they control the biggest distribution channels.
  2. Long-form livestreaming content is surging in popularity, allowing advertisers to reach engaged users frequently.
  3. People are switching between the many streaming services available and have shorter attention spans.
  4. People are watching YouTube on connected TV devices, which further extends YouTube’s reach.

Correct Answer:

  • People are watching YouTube on connected TV devices, which further extends YouTube’s reach.

People are watching YouTube on connected TV devices, which further extends YouTube’s reach. This sentence accurately summarizes the streaming trend that YouTube advertisers should understand

Explanation: People are increasingly watching YouTube on Connected TV (CTV) devices, with YouTube CTV accounting for over 50% of ad-supported streaming watch time for those 18 and up. This trend has resulted in longer viewing times and creates more opportunities for advertisers to engage their audiences. Advertisers should understand that people watch YouTube on CTV devices, which extends YouTube’s reach, as the No. 1 ad-supported streaming platform in reach and watch time.

Which of the following captures the four reasons creators choose YouTube?

  1. Freedom, community, infrastructure, income
  2. Creativity, community, infrastructure, income
  3. Creativity, reach, infrastructure, income
  4. Freedom, reach, infrastructure, income 

Correct Answer:

  • Freedom, reach, infrastructure, income 

Freedom, reach, infrastructure, income captures the four reasons creators choose YouTube.

Explanation: The four reasons creators choose YouTube are freedom, reach, infrastructure, and income. These aspects make YouTube an attractive platform for content creators, allowing them to express themselves freely, access a vast audience, benefit from a reliable and innovative infrastructure, and generate income from their content.

Which of the following video ad formats are optimized for engagement and designed to help customers think of you first when they’re looking to buy?

  1. Non-skippable in-stream ads and in-feed video ads
  2. Non-skippable in-stream ads and skippable in-stream ads
  3. Skippable in-stream ads and bumper ads
  4. Skippable in-stream ads and in-feed video ads

Correct Answer:

  • Skippable in-stream ads and in-feed video ads

Skippable in-stream ads and in-feed video ads video ad formats are optimized for engagement and designed to help customers think of you first when they’re looking to buy.

Explanation: Both skippable in-stream and in-feed video ad formats on YouTube are optimized for engagement and designed to build brand consideration and drive conversions. These ads can be placed alongside relevant content and include interactive features such as call-to-action buttons and product feeds to encourage viewer interaction. Campaigns can be tailored to specific goals, such as overall impressions or when viewers watch the ad completely or interact with the video. These ad formats are designed to help customers think of you first when they’re looking to buy.

While building a Google Video campaign, your goal is to grow consideration for your brand. Why would you use video ad sequencing to achieve that objective?

  1. Because it lets you to drive actions on your website by telling a story through a series of videos.
  2. Because it lets you to maximize ad engagement by telling a story through a series of videos.
  3. Because it lets you communicate multiple messages by telling a story through a series of videos.
  4. Because it lets you to reinforce a message by telling a story through a series of videos.

Correct Answer:

  • Because it lets you to reinforce a message by telling a story through a series of videos.

You would use video ad sequencing While building a Google Video campaign for consideration goals for your brand, because it lets you reinforce a message by telling a story through a series of videos.

Explanation: Video ad sequencing can be used to achieve the goal of growing consideration for a brand during a Google Video campaign. This is because it allows marketers to reinforce their message by telling a story through a series of videos, in a specific order that they determine. By combining several ad formats, video ad sequencing with Target CPM bidding can build interest, create a unifying theme and increase key message retention compared to single ads. To create a successful campaign with video ad sequencing, marketers should test different sequences, get creative with their asset library, and use machine learning to save time.

While working at a marketing agency, your client asks you to explain the short-form content trend. How should you summarize this trend to your client?

  1. By explaining that short-form content is valuable, but only relevant for advertisers looking to reach Gen Z audiences.
  2. By explaining that advertisers with awareness goals should create short-form content that’s highly engaging.
  3. By explaining that short-form content acts as a discovery tool for audiences who also enjoy long-form content.
  4. By explaining that you should focus on either long- or short-form content, as using both creates an inconsistent experience.

Correct Answer:

  • By explaining that short-form content acts as a discovery tool for audiences who also enjoy long-form content.

While working at a marketing agency, your client asks you to explain the short-form content trend. You should summarize it by explaining that short-form content acts as a discovery tool for audiences who also enjoy long-form content.

Explanation: The short-form content trend is a way for audiences to discover and engage with content throughout their day. Short-form content, like YouTube Shorts, serves as a discovery tool for longer-form content. With 1.5 billion monthly logged-in users, Shorts is the biggest short-form platform in the world. Channels that upload both short and long-form content are seeing better overall watch time and subscriber growth.

Why is it a good idea to opt into Google Video partners when creating a Google Video campaign for awareness?

  1. It’ll extend the reach of video ads to YouTube Live streaming and Premieres.
  2. It’ll give you access to engage with audiences on the YouTube mobile homepage.
  3. It’ll give you access to more engagement metrics to measure the impact of the campaign.
  4. It’ll extend the reach of video ads to a collection of leading publisher sites and apps.

Correct Answer:

  • It’ll extend the reach of video ads to a collection of leading publisher sites and apps.

it a good idea to opt into Google Video partners when creating a Google Video campaign for awareness because it’ll extend the reach of video ads to a collection of leading publisher sites and apps.

Explanation: Opting into Google Video partners when creating a Google Video campaign for awareness is beneficial because it expands the reach of video ads to an array of top publisher sites and apps. This allows advertisers to increase their video ads’ reach beyond YouTube, potentially providing up to 20% additional reach within their budget. Google video partners comprise high-quality publishers that cover various categories such as gaming, sports, entertainment, and news, ensuring that your video ads are displayed in the right context and to a wider audience.

Why is it a good idea to opt into optimized targeting when creating a video action campaign?

  1. A. It’ll remove users from your data segments who aren’t likely to convert.
  2. It’ll help you reach audiences already familiar with your brand who are likely to convert.
  3. It’ll remove audience solutions you’ve applied that aren’t driving conversions.
  4. It’ll help you reach new and relevant audiences who are likely to convert.

Correct Answer:

  • It’ll help you reach new and relevant audiences who are likely to convert.

It is a good idea to opt into optimized targeting when creating a video action campaign because it’ll help you reach new and relevant audiences who are likely to convert.

Explanation: Optimized targeting is a useful feature when creating a video action campaign as it can help reach new and relevant audiences who are more likely to convert. This feature looks beyond manually selected audience segments to find new audiences that may have been missed, improving the performance of the campaign. Advertisers should use optimized targeting if they want to acquire new customers, increase conversions without increasing bids or cost per customer, or identify new people who perform well for the campaign. Optimized targeting is automatically turned on for all campaigns, but can be turned off in the ad group settings. Additionally, criteria such as audience segments or keywords can be added to the optimized targeting, which will use these signals to find similar criteria to serve ads on.

Why should you opt into optimized targeting when creating a video action campaign?

  1. To reach new and relevant audiences who are likely to convert.
  2. To remove users from your data segments who aren’t likely to convert.
  3. To remove audience solutions you’ve applied that aren’t driving conversions.
  4. To reach audiences already familiar with your brand who are likely to convert.

Correct Answer:

  • To reach new and relevant audiences who are likely to convert.

To reach new and relevant audiences who are likely to convert, you should opt into optimized targeting when creating a video action campaign.

Explanation: Optimized targeting can help improve the performance of your video action campaign by reaching new and relevant audiences that are more likely to convert. This feature looks beyond manually-selected audience segments to identify other audience segments that may be beneficial for your campaign. It is particularly useful for advertisers who want to acquire new customers, increase conversions without increasing bids, or identify new people who perform well for their campaign. Optimized targeting is automatically turned on for all campaigns, but can be turned off in ad group settings if desired. Additionally, targeting signals such as audience segments or keywords can be added to further improve the performance of optimized targeting.

With your Google Video campaign, what audience solution should you use to reach people who use apps that are similar to yours?

  1. Affinity Audiences
  2. Life Events
  3. Infinite Taxonomy Audiences
  4. Custom Audiences 

Correct Answer:

  • Custom Audiences 

With your Google Video campaign, you should use the Custom Audiences to reach people who use apps that are similar to yours.

Explanation: To reach people who use apps similar to yours with your Google Video campaign, you can use the Custom Segments audience solution. By adding specific app names related to your product or service, you can set up a custom segment in your Video campaigns. Google Ads will then display ads to people who use these apps and are likely to be interested in your product or service. Custom Segments also allows you to connect with unique user groups based on their interests and passions by creating a custom list of people. You can use this feature in your Display, Discovery, Gmail, and Standard Shopping campaigns as well.

You have a goal to increase scale and improve CPA performance and efficiency. Which of the following marketing objectives aligns to that goal?

  1. Hybrid
  2. Awareness
  3. Consideration
  4. Action 

Correct Answer:

  • Action 

You have a goal to increase scale and improve CPA performance and efficiency. “Action” marketing objectives aligns to that goal.

Explanation: If your aim is to boost scale and enhance CPA performance and efficiency, opt for the “Action” marketing objective. This goal focuses on driving engagement with your business, product, or service, attracting new customers, and suits those who already employ conversion tracking in their campaigns and are open to experimenting for better long-term outcomes.

You know that mixing video ad formats is a good idea, but you aren’t sure which mix is most appropriate for your goal of driving maximum reach and video completions. What mix of awareness ad formats should you use?

  1. Masthead ads and non-skippable in-stream ads
  2. Skippable in-stream ads and bumper ads
  3. Skippable in-stream ads and non-skippable in-stream ads
  4. Masthead ads and bumper ads

Correct Answer:

  • Skippable in-stream ads and non-skippable in-stream ads

You know that mixing video ad formats is a good idea, but you aren’t sure which mix is most appropriate for your goal of driving maximum reach and video completions you should use skippable in-stream ads and non-skippable in-stream ads, that is the mix of awareness ad formats.

Explanation: To achieve the goal of driving maximum reach and video completions, the advertiser should use a combination of skippable in-stream ads and non-skippable in-stream ads. Skippable in-stream ads can be skipped after 5 seconds by the viewer, while non-skippable in-stream ads are not able to be skipped and are usually 15 seconds or shorter. Using this mix of ad formats will help to increase both reach and video completions.

You know that mixing video ad formats is a good idea, but you aren’t sure which mix is most appropriate for your goal of driving maximum reach on a minimum budget. What mix of awareness ad formats should you use?

  1. Skippable in-stream ads and non-skippable in-stream ads
  2. Skippable in-stream ads and bumper ads
  3. Masthead ads and bumper ads
  4. Masthead ads and non-skippable in-stream ads

Correct Answer:

  • Skippable in-stream ads and bumper ads

You should use Skippable in-stream ads and bumper ads, a mix of awareness ad formats if you aren’t sure which mix is most appropriate for your goal of driving maximum reach on a minimum budget.

Explanation: To maximize reach on a limited budget, use a blend of skippable in-stream ads and bumper ads. Skippable in-stream ads are ads that viewers have the option to skip after 5 seconds, whereas bumper ads are short, memorable messages which are 6 seconds or shorter and cannot be skipped. Bumper ads are effective for brand awareness and reach, and they appear on YouTube videos, websites and apps on Google video partners. Bumper ads use Target CPM bidding, so you pay based on impressions. This mix of ad formats can help you achieve maximum reach with a minimum budget.

You ran a successful awareness campaign with a video ad that’s 30 seconds long, and you now see the value in remarketing to audiences who saw it with memorable, shorter video ads. What video ad format should you use to achieve that goal?

  1. In-feed video ads
  2. Non-skippable in-stream ads
  3. Masthead ads
  4. Bumper ads

Correct Answer:

  • Bumper ads

You should use Bumper ads to see the value in remarketing to audiences who saw it with memorable, shorter video ads.

Explanation: To achieve the goal of remarketing to audiences who saw a 30-second video ad with shorter video ads, Bumper ads are the recommended format. These are non-skippable, six-second in-stream ads that are designed to work for a mobile-first world, delivering more reach than any other ad format. Bumpers are bought on a target cost-per-thousand impressions through Google Ads, Display & Video 360, or Google Preferred. They deliver high attention, comparable brand impact, and have a high completion rate. Remarketing with bumper ads to audiences used in longer campaigns can help build frequency and increase lift in brand awareness for new and lapsed customers.

You want to enter keywords based on interest or behaviors for your Google Video campaign. What audience solution should you use?

  1. Affinity Audiences
  2. Infinite Taxonomy Audiences
  3. Life Events
  4. Custom Audiences

Correct Answer:

  • Custom Audiences

You should use the Custom Audiences solution for your Google Video campaign if you want to enter key words based on interest or behaviors.

Explanation: To reach your desired audience for your Google Video campaign based on their interests or behaviors, you should use custom segments. Custom segments allow you to add specific keywords, URLs, and apps related to your product or service to show ads to people who are likely to be interested in these keywords on pages, apps, and videos. By creating a custom list of people, you can connect with unique user groups based on their interests and passions. Additionally, the system can interpret all of these signals and choose a segment that aligns with your campaign goals and bidding strategy.

You want to reach cooking enthusiasts with your Google Video campaign. What audience solution should you use?

  1. Life Events
  2. Demographics and Detailed Demographics
  3. Custom Audiences
  4. Affinity Audiences

Correct Answer:

  • Affinity Audiences

If You want to reach cooking enthusiasts with your Google Video campaign, you should use Affinity Audiences solution.

Explanation: To target cooking enthusiasts with your Google Video campaign, you should use Affinity audiences. This audience solution captures a comprehensive picture of a person’s interests, lifestyle, and consumption habits, and helps deliver high-accuracy segments. By choosing an affinity audience category like “Cooking Enthusiast” and pairing it with cooking-related keywords, you can reach people who have a strong passion for cooking. Affinity audiences help you raise awareness and drive consideration among people who are truly interested in your products or services, enabling you to reach the right audience with your video campaign.

You want to reach male users who are 35 to 44 years old with your Google Video campaign. What audience solution should you use?

  1. Custom Audiences
  2. Life Events
  3. Affinity Audiences
  4. Demographics and Detailed Demographics

Correct Answer:

  • Demographics and Detailed Demographics

To reach male users who are 35 to 44 years old with your Google Video campaign you should use the Demographics and Detailed Demographics audience solutions.

Explanation: To reach male users who are 35 to 44 years old with your Google Video campaign, you should use the “Demographic targeting” audience solution. This option allows you to narrow your targeting to a specific set of potential customers who are likely to be within a particular age range and gender. Additionally, you can also use the “Detailed Demographics” feature to further refine your targeting based on factors such as parental status, household income, homeownership status, and more. This audience solution can help you reach your desired audience more effectively and efficiently by focusing on specific characteristics that are relevant to your campaign.

You want to reach people based on their interests using your Google Video campaign, but you’re not looking to build or refresh audiences manually. What audience solution should you use?

  1. Affinity Audiences
  2. Life Events
  3. Custom Audiences
  4. Infinite Taxonomy Audiences

Correct Answer:

  • Infinite Taxonomy Audiences

You should use Infinite Taxonomy Audiences when you want to reach people based on their interests using your Google Video campaign, but you’re not looking to build or refresh audiences manually.

Explanation: The recommended audience solution for a Google Video campaign to reach people based on their interests without building or refreshing audiences manually is Infinite Taxonomy audiences. These are pre-curated audience segments created by Google with over 50,000 categories to choose from. Unlike custom intent, the keywords within the audience don’t need to be refreshed, as the segments are continuously updated with consumer interest and behavior signals from Google properties like YouTube, Gmail, and Google Maps. Infinite Taxonomy audiences offer a breadth of categories, ranging from awareness to consideration to action, making them ideal for targeting users based on their interests.

You want to reach people who are actively looking to buy certain products or services in the near future so you can grow consideration and interest for your brand. What audience solution should you use?

  1. Life Events
  2. Custom Audiences
  3. Affinity Audiences
  4. In-Market Audiences

Correct Answer:

  • In-Market Audiences

The In-Market Audiences you should use if you want to reach people who are actively looking to buy certain products or services in the near future so you can grow consideration and interest for your brand.

Explanation: To reach people actively looking to buy certain products or services in the near future, use in-market audience segments. These segments enable you to target consumers who are in the right mindset, have shown intent to purchase, and are incremental to those on your remarketing list. In-market segments are designed for advertisers focused on getting conversions from likely buyers, and they reach consumers close to completing a purchase. Using in-market audiences is a great option for performance advertisers who want to reach customers further down the consideration funnel and drive new, incremental customers to their site.

You want to run a video action campaign starting with lower-funnel audiences, then expanding. What combination best aligns to that approach?

  1. You should start with your data segments, then expand to Affinity Audiences.
  2. You should start with your data segments, then expand to Customer Match.
  3. You should start with Customer Match, then expand to Affinity Audiences.
  4. You should start with Customer Match, then expand to your data segments.

Correct Answer:

  • You should start with Customer Match, then expand to Affinity Audiences.

You should start with Customer Match, then expand to Affinity Audiences to run a video action campaign starting with lower-funnel audiences, then expanding.

Explanation: For a video action campaign starting with lower-funnel audiences, consider using Google Ads Customer Match and Affinity Audience Segment. Customer Match allows you to use your customer’s data to reach them on Google. Your customer’s data is encrypted and only used for creating Customer Match audiences and ensuring policy compliance. Affinity Audience Segment lets you reach people based on their passions, interests, and habits. It’s available for various Google advertising platforms and can help you raise awareness and drive consideration among people with a strong interest in your products.

You work at a marketing agency and are looking to help your client understand how adding YouTube to their marketing mix will help them achieve their goals. Which three user trends on YouTube are valuable to communicate to your client?

  1. Cross-device behavior, short-form content, and shopping
  2. Streaming on TV, audio-only content, and shopping
  3. Cross-device behavior, audio-only content, and shopping
  4. Streaming on TV, short-form content, and shopping

Correct Answer:

  • Streaming on TV, short-form content, and shopping

You work at a marketing agency and are looking to help your client understand how adding YouTube to their marketing mix will help them achieve their goals. Streaming on TV, short-form content, and shopping are the three user trends on YouTube that are valuable to communicate to your client.

Explanation: To help your client comprehend the benefits of incorporating YouTube into their marketing strategy, emphasize these three user trends: (1) Streaming on TV – YouTube has a rapidly growing presence on Connected TV (CTV) with over 700 million daily watch hours; (2) Short-form content – YouTube Shorts has become the largest short-form platform in the world, appealing to users seeking quick, engaging content; (3) Shopping – With digital shopping habits transforming, YouTube provides high-quality information on products, assisting users in making well-informed purchases.

You work at a marketing agency and your client is looking to understand the short-form content trend. How should you summarize this trend to them?

  1. Advertisers with awareness goals should create short-form content that’s highly engaging.
  2. Short-form content is valuable, but only relevant for advertisers looking to reach Gen Z audiences.
  3. Focus on either long- or short-form content, as using both creates an inconsistent experience.
  4. Short-form content acts as a discovery tool for audiences who also enjoy long-form content.

Correct Answer:

  • Short-form content acts as a discovery tool for audiences who also enjoy long-form content.

You work at a marketing agency and your client is looking to understand the short-form content trend. You should summarize it as the short-form content acts as a discovery tool for audiences who also enjoy long-form content.

Explanation: Short-form content serves as a way for audiences to discover longer-form content. Users are consuming short-form content for entertainment and information throughout the day. As per YouTube, Shorts is the world’s largest short-form platform with 1.5 billion monthly logged-in users. Official artist channels that upload both short-form and long-form videos see better overall watch time and subscriber growth compared to those only uploading long-form content.

You work in marketing for a business with the goal of generating leads. What technique should you use in your video ad to ask people to take action?

  1. Include a generic call-to-action (CTA).
  2. Keep audio to a minimum so viewers focus on the call-to-action (CTA).
  3. Provide multiple options for how viewers can take action.
  4. Include a specific call-to-action (CTA).

Correct Answer:

  • Include a specific call-to-action (CTA).

You should use include a specific call-to-action (CTA) in your video ad to ask people to take action with the goal of generating leads.

Explanation: To effectively drive website action through a video ad, include a clear and specific call-to-action (CTA) overlay. This interactive element appears over the ad and encourages clicks to your website. When creating or editing the ad in YouTube & partners line item, add a CTA overlay by selecting “Call to action” and including both a call to action and headline. The CTA directs users to the designated landing page URL and appears next to the headline with a maximum of 10 characters including spaces. The headline promotes the product or service and is the primary text beside the video ad, it can contain a maximum of 15 characters including spaces.

YouTube advertisers should understand which of the following trends about streaming?

  1. Production companies act as gatekeepers, since they control the biggest distribution channels.
  2. People switch between the many streaming services available and have shorter attention spans.
  3. Long-form livestreaming content is enjoying a popularity surge, which lets advertisers reach engaged users frequently.
  4. People watch YouTube on connected TV devices, which further extends YouTube’s reach.

Correct Answer:

  • People watch YouTube on connected TV devices, which further extends YouTube’s reach.

YouTube advertisers should understand that people watch YouTube on connected TV devices, which further extends YouTube’s reach.

Explanation: YouTube advertisers should be aware of the trend that people are watching more content on TV screens, specifically through Connected TV (CTV), which is the fastest growing screen for YouTube. This is shown by a study by Nielson that states that YouTube CTV accounts for over 50% of ad-supported streaming watch time for people ages 18 and up. The popularity of streaming devices continues to increase and people are gathering together to watch content on CTV devices, making it a valuable platform for advertisers to engage their audience with more meaningful content.

Your goal is to drive more conversions. How should you approach evaluating video action campaign performance?

  1. You’d compare your CPA to that of brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments.
  2. You’d compare your CPA to that of brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.
  3. You’d compare your CPA to that of non-brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments.
  4. You’d compare your CPA to that of non-brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.

Correct Answer:

  • You’d compare your CPA to that of non-brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.

If your goal is to drive more conversions, you’d compare your CPA to that of non-brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.

Explanation: To evaluate video action campaign performance, you should compare the cost per acquisition (CPA) of the video campaigns with non-brand search performance and wait for three to seven days before making any changes. You should also look for improvement in search campaigns while running video campaigns as video campaigns often drive higher search efficiency. To track conversions, you should set up conversion tracking on your website by selecting the conversion type, defining the action to track, and choosing how you want to measure the impact of your ad. You can extend the conversion window for engaged-view conversions to align with a realistic time from view to conversion and apply the tag to your website to complete the setup.

Your goal is to grow consideration with a Google Video campaign. What should your bidding solution optimize toward?

  1. Impressions
  2. Actions
  3. Views 
  4. Clicks

Correct Answer:

  • Views 

Your goal is to grow consideration with a Google Video campaign. your bidding solution should optimize toward “Views”.

Explanation: For a Google Video campaign that aims to achieve consideration goals, the bidding solution should be optimized for “views.” The primary objectives of a consideration-focused campaign include enhancing consideration, retention, and loyalty while boosting purchase intent. By concentrating on driving views through skippable in-stream and in-feed video ads employing cost-per-view (CPV) bidding, you can efficiently work towards these objectives. To evaluate your campaign’s success, track core performance metrics like total views and average cost-per-view.

Your goal is to increase purchase intent for your products. What type of Google Video campaign should you use to achieve that goal?

  1. Online sales
  2. Brand awareness and reach
  3. Lead generation
  4. Product and brand consideration

Correct Answer:

  • Product and brand consideration

Product and brand consideration type of Google Video campaign you should use to increase purchase intent for your products.

Explanation: If your goal is to increase purchase intent for your products, a “Product and Brand Consideration” Google Video campaign would be appropriate. This type of campaign showcases products and promotes brand recognition and awareness, which can lead to increased purchase intent.

Your goal is to increase retention and loyalty for your brand. What type of Google Video campaign should you use to achieve that goal?

  1. Brand awareness and reach
  2. Online sales
  3. Lead generation
  4. Product and brand consideration

Correct Answer:

  • Product and brand consideration

Product and brand consideration is used in the Google Video campaign to increase retention and loyalty for your brand.

Explanation: To increase retention and loyalty for your brand, a “Product and Brand Consideration” Google Video campaign is recommended. This type of campaign focuses on building brand recognition and awareness and promoting favorable perceptions of the brand, which can lead to increased customer loyalty.

Your marketing objective is to build awareness. What audience solutions should you consider using in your Google Video campaign?

  1. In-Market Audiences and Custom Audiences
  2. Affinity Audiences and Life Events
  3. Life Events and In-Market Audiences
  4. Affinity Audiences and Custom Audiences

Correct Answer:

  • Affinity Audiences and Custom Audiences

You should consider using the Affinity Audiences and Custom Audiences solutions if your marketing objective is to build awareness.

Explanation: To build awareness in your Google Video campaign, consider using Affinity Audiences and Custom Audiences. Affinity Audiences can help you reach a wide audience with interests related to your products or services, while Custom Audiences can help you reach people who have engaged with your brand before. These audience solutions can help increase brand awareness and drive consideration among potential customers.

You’re a marketer for a solar installation business aiming to generate leads. What should you do in the video ad to ask people to take action?

  1. Keep audio to a minimum so viewers focus on the call-to-action (CTA).
  2. Include a generic call-to-action (CTA).
  3. Include a specific call-to-action (CTA).
  4. Provide multiple options for how viewers can take action.

Correct Answer:

  • Include a specific call-to-action (CTA).

You should include a specific call-to-action (CTA) in the video ad to ask people to take action for a solar installation business aiming to generate leads.

Explanation: In a video ad campaign to drive website action, a clear and specific call-to-action (CTA) overlay can be used. This interactive element, which appears over the ad, can help drive clicks to your website. When creating or editing the ad in YouTube & partners line item, you can add a CTA overlay by selecting “Call to action” and including both a call to action and headline. The CTA directs users to the designated landing page URL and appears next to the headline with a maximum of 10 characters including spaces. The headline promotes the product or service and is the primary text beside the video ad, it can contain a maximum of 15 characters including spaces.

You’re building a Google Video campaign with the goal of growing consideration for your brand. What’s the benefit of using video ad sequencing?

  1. It allows you to communicate multiple messages by telling a story through a series of videos.
  2. It allows you to drive actions on your website by telling a story through a series of videos.
  3. It allows you to maximize ad engagement by telling a story through a series of videos.
  4. It allows you to reinforce a message by telling a story through a series of videos.

Correct Answer:

  • It allows you to reinforce a message by telling a story through a series of videos.

You’re building a Google Video campaign with the goal of growing consideration for your brand. You should use the Video ad sequencing. Because it allows you to reinforce a message by telling a story through a series of videos.

Explanation: Video ad sequencing allows marketers to tell a brand or product story through a series of videos in a predetermined order, which helps reinforce a message and create a unified theme. This approach is beneficial in building interest, driving brand awareness, increasing ad recall, and boosting purchase intent. Google’s machine learning-powered “Bumper Machine” can help advertisers experiment with video ad sequencing creative and save time. Different sequences and their narratives, order of videos, and personalized content can be tested, and long sequences (three or more ads) can have a significantly higher impact on ad recall and purchase intent.

You’re creating a Google Video campaign with “brand awareness and reach” as the campaign goal. Why is target cost-per-thousand impressions (tCPM) the optimal bidding strategy?

  1. It’ll create as many impressions as possible in line with the target cost-per-acquisition.
  2. It’ll acquire as many clicks as possible according to the daily budget that’s been set.
  3. It’ll optimize bids to put the campaign’s message in front of as many relevant people as possible.
  4. It’ll analyze historical feedback and make adjustments to bids based on performance signals.

Correct Answer:

  • It’ll optimize bids to put the campaign’s message in front of as many relevant people as possible.

You’re creating a Google Video campaign with “brand awareness and reach” as the campaign goal. Target cost-per-thousand impressions (tCPM) is the optimal bidding strategy because it’ll optimize bids to put the campaign’s message in front of as many relevant people as possible.

Explanation: When utilizing a target cost-per-thousand impressions (tCPM) as the preferred bidding strategy in a Google Video campaign with the objective of “brand awareness and reach,” it optimizes bids to ensure that the campaign’s message is displayed to the largest number of pertinent individuals. This strategy effectively broadens the campaign’s reach, allowing it to connect with a wider audience and ultimately enhancing brand recognition. By focusing on tCPM, the campaign can take full advantage of its advertising potential, reaching more people who may be interested in the brand or product, thus making it a valuable tactic for increasing brand awareness.

You’re creating a storyboard for a video ad and you’re optimizing for view completions. Which of the following is a way to hook and sustain attention?

  1. Use engaging pacing and tight framing.
  2. Set up scenes to be zoomed out so viewers can see all story elements.
  3. Build suspense with a slow pace to start.
  4. Keep visuals low-contrast to avoid overwhelming viewers.

Correct Answer:

  • Use engaging pacing and tight framing.

If you’re creating a storyboard for a video ad and you’re optimizing for view completions, use engaging pacing and tight framing to hook and sustain attention.

Explanation: To maximize view completions in a video ad, captivate the audience with a fast-paced and focused storyboard. Highlight the subject, whether it’s a product or person, with tight framing and use elements like large-type supers, brightness, and contrast to make the ad stand out on small screens. An ad that opens with people on screen and features faces tends to perform well among leaned-in YouTube audiences. Experiment with the pace to find the optimal speed for cuts.

You’re creating a video ad for a restaurant chain with the goal of driving reservations on its website. Which of the following call-to-actions (CTAs) should you use in the ad?

  1. Check us out
  2. Book now
  3. Learn more
  4. Call now

Correct Answer:

  • Book now

You’re creating a video ad for a restaurant chain with the goal of driving reservations on its website, “Book Now” call-to-actions (CTAs) you should use in the ad.

Explanation: When creating a video ad for a restaurant chain with the goal of driving reservations on its website, the most effective call-to-action (CTA) to use is “Book now.” This CTA is clear, direct, and prompts viewers to take action, increasing the likelihood of driving reservations. Other CTAs, such as “Learn more” or “Visit us,” may be less effective as they are not as specific or urgent in encouraging viewers to take immediate action.

You’re creating a video ad for a salon and your goal is to drive client bookings through the salon’s website. Which of the following call-to-actions (CTAs) should you use in the ad?

  1. Check us out
  2. Learn more
  3. Call now
  4. Book now

Correct Answer:

  • Book now

You’re creating a video ad for a salon and your goal is to drive client bookings through the salon’s website. You should use “Book now” call-to-actions (CTAs) in the ad.

Explanation: For a video ad promoting a salon with the goal of driving client bookings through the salon’s website, the most effective call-to-action (CTA) to use in the ad would be “Book Now.” This specific action-oriented CTA encourages the audience to take the desired action immediately, leading to better performance compared to more generic CTAs like “Learn More.”

You’re creating a video ad with a purpose to ask people to take action on your website. What technique should you use in your video ad?

  1. Provide multiple options for how viewers can take action.
  2. Include a specific call-to-action (CTA).
  3. Keep audio to a minimum so viewers focus on the call-to-action (CTA).
  4. Include a generic call-to-action (CTA).

Correct Answer:

  • Include a specific call-to-action (CTA).

You should include a specific call-to-action (CTA) in your video ads if You’re creating a video ad with a purpose to ask people to take action on your website.

Explanation: To encourage people to take action on your website through a video ad, you should include a specific call-to-action (CTA). A call-to-action overlay is an interactive element that appears over the ad and can drive clicks to your website. You can add a CTA overlay when creating or editing an ad in a YouTube & partners line item by clicking on “Call to action” and adding a call to action and headline. CTAs direct users to the website you specify as your landing page URL and appear alongside the headline, up to 10 characters including spaces. Headlines promote your product or service and are the primary line of text next to your video ad, they can contain up to 15 characters including spaces.

You’re determining which audience solutions to use in your Google Video campaign with an awareness goal. Which two should you consider?

  1. Affinity Audiences and Life Events
  2. In-Market Audiences and Custom Audiences
  3. Life Events and In-Market Audiences
  4. Affinity Audiences and Custom Audiences

Correct Answer:

  • Affinity Audiences and Custom Audiences

If you’re determining which audience solutions to use in your Google Video campaign with an awareness goal, the two recommended audience solutions are Affinity Audiences and Custom Audiences.

Explanation: If your marketing objective is to build awareness in your Google Video campaign, you should consider using Affinity Audiences and Custom Audiences. These two audience solutions can help you reach a wide audience and build brand awareness. Affinity Audiences connects you with users based on their interests and lifestyles, while Custom Audiences allows you to create a unique list of people based on their browsing history, app usage, and keywords. By using these audience solutions, you can reach people who are likely to be interested in your products or services and build awareness for your brand.

You’re making a video ad with the goal of driving reservations for a tourism company on their website. Which of the following call-to-actions (CTAs) should you use in the ad?

  1. Check us out
  2. Call now
  3. Learn more
  4. Book now 

Correct Answer:

  • Book now 

You’re making a video ad with the goal of driving reservations for a tourism company on their website. “Book now “ is the call-to-actions (CTAs) you should use in ad.

Explanation: When creating a video ad for a tourism company with the objective of driving reservations via the company’s website, incorporating the call-to-action “Book Now” is the most efficient choice. This direct, action-focused CTA prompts viewers to act right away, resulting in enhanced performance over ambiguous CTAs such as “Learn More” or “Check us out.”

You’re planning to run a Google Video campaign with a consideration goal, and you want to measure how many people watched your video. What measurement solution should you use?

  1. Viewability with Active View
  2. Brand Lift
  3. Forecasting reach of your YouTube campaign alongside print ads
  4. Core performance metrics

Correct Answer:

  • Core performance metrics

If you’re planning to run a Google Video campaign with a consideration goal, you should use the Core performance metrics solution to measure how many people watched your video.

Explanation: To measure the number of people who watched your video in a Google Video campaign with a consideration goal, you should use the core performance metrics. These metrics include the total number of views, which is the number of times people watched or engaged with your ad, and the average cost-per-view (CPV), which is the average amount you pay per view. These metrics can be used to determine the success of your campaign and assess the level of consideration and interest in your brand. Additionally, you can also use Brand Lift metrics to evaluate purchase intent, favorability, and consideration.

You’re planning to run a Google Video campaign with an awareness goal, and you want to measure the following: how many people were served your ads and how many times they were each served across devices and formats. In addition to fundamental video metrics such as “Video played to,” what measurement solution should you use?

  1. Brand Lift
  2. Viewability with Active View
  3. Unique Reach and Frequency
  4. Reach Planner

Correct Answer:

  • Unique Reach and Frequency

You should use Unique Reach and Frequency to measure how many people were served your ads and how many times they were each served across devices and formats in addition to fundamental video metrics such as “Video played to”.

Explanation: To measure reach and frequency in a Google Video campaign with an awareness goal, use unique reach and frequency metrics such as Unique Users, Average Impression Frequency per User, Frequency Distribution 1+, 2+, 3+, 4+, 5+, 10+. These metrics provide insight on how many people were served your ads and how many times they were each served across devices and formats, going beyond basic cookie measurements. These metrics can be viewed by adding columns for these metrics to the statistics table and selecting a specific time period in the dropdown menu.

Read more here: https://support.google.com/google-ads/answer/2472714

You’re planning to run a Google Video campaign with an awareness goal, and you want to understand the extent to which your campaign shifts user perception or behavior. In addition to fundamental video metrics such as “Video played to,” which measurement solution should you use?

  1. Viewability with Active View
  2. Brand Lift 
  3. Reach Planner
  4. Unique Reach and Frequency

Correct Answer:

  • Brand Lift 

To run a Google Video campaign with an awareness goal, you should use Brand Lift to understand the extent to which your campaign shifts user perception or behavior.

You should use the Brand Lift for a Google Video campaign with an awareness goal, to understand the extent to which your campaign shifts user perception or behavior.

Explanation: To understand the effectiveness of a Google Video campaign with an awareness goal on user perception and behavior, in addition to basic video metrics like “Video played to”, it is recommended to use measurement solutions such as brand lift surveys and website conversion tracking. Brand lift surveys measure the impact of the campaign on users’ brand awareness, consideration, and intent to purchase, while website conversion tracking measures the number of users who took a specific action on the website after seeing the campaign. This will provide a more comprehensive understanding of the campaign’s impact.

Explanation: To understand the impact of a Google Video campaign with an awareness goal on user perception or behavior, in addition to basic video metrics such as “Video played to,” it would be beneficial to use a measurement solution such as brand lift surveys or website conversion tracking. These methods can provide insights into how the campaign affected user perceptions of the brand or led to specific actions on the website.

You’re planning to run a video action campaign and want to start with lower-funnel audiences and then expand which of the following combinations aligns to that approach?

  1. Start with your data segments, then expand to Customer Match.
  2. Start with your data segments, then expand to Affinity Audiences.
  3. Start with Customer Match, then expand to your data segments.
  4. Start with Customer Match, then expand to Affinity Audiences.

Correct Answer:

  • Start with Customer Match, then expand to Affinity Audiences.

Start with Customer Match, then expand to Affinity Audiences to run a video action campaign and want to start with lower-funnel audiences and then expand.

Explanation: Start with lower-funnel audiences using Google Ads Customer Match, which allows you to reach customers based on the data you have shared with Google. Customer data is transformed into hashed codes and is only used for creating Customer Match audiences and ensuring compliance with Google policies. This data is confidential, secure, limited in use and access, and deleted promptly once the process is complete. Later expand reach using Affinity Audience Segment which allows you to reach people based on their passions, habits, and interests, across multiple channels such as Search, Display, Video, Gmail, etc.

You’re planning to run a video action campaign and want to start with lower-funnel audiences and then expand. Which of the following combinations aligns to that approach?

You’re planning to run a video action campaign. How should you approach your measurement strategy?

  1. Measure the full value with Google Ads conversion tracking and exclude lighter conversion events.
  2. Measure only complete offline conversions for a more accurate return on investment calculation.
  3. Measure the full value with Google Ads conversion tracking and include lighter conversion events. 
  4. Measure only complete online conversions for a more accurate return on investment calculation.

Correct Answer:

  • Measure the full value with Google Ads conversion tracking and include lighter conversion events. 

You’re planning to run a video action campaign, measure the full value with Google Ads conversion tracking and include lighter conversion events.

Explanation: When planning a video action campaign, a measurement strategy should be developed to track the campaign’s success. A good approach is to use Google Ads Web Conversion Tracking with gtag.js or Google Tag Manager for accurate tracking and optimization of the desired conversion event. It is recommended to track lighter actions to achieve the desired conversions faster. In addition, the budget should be set, the bid strategy determined, the appropriate segments and creatives selected, and the video conversion funnel should be understood, considering engagement metrics. Proper expectations should be set for the learning phase, and conversion delay should be accounted for.

You’re running a Google Video campaign with a consideration goal. You want to measure how many people watched your video, so what measurement solution should you use?

  1. You’d use Brand Lift.
  2. You’d use viewability with Active View.
  3. You’d use forecasting reach of your YouTube campaign alongside print ads.
  4. You’d use core performance metrics.

Correct Answer:

  • You’d use core performance metrics.

You’d use The Core Performance Metrics to measure how many people watched your video when You’re running a Google Video campaign with a consideration goal.

Explanation: To measure how many people watched your video in a Google Video campaign with a consideration goal, you should use core performance metrics such as total views and average cost-per-view, or Brand Lift metrics that assess favorability, purchase intent, and consideration to determine successful outcomes. These metrics are the most indicative of success when your goal is to grow consideration and interest for your brand. A view is defined as a person watching 30 seconds of your video or engaging with your video, whichever comes first.

You’re running a Google Video campaign with a consideration goal. You want to understand the extent to which your campaign influences viewer perception or intent for your product. What measurement solution should you use?

  1. You’d use Brand Lift.
  2. You’d use Viewability with Active View.
  3. You’d use core performance metrics.
  4. You’d use Reach Planner.

Correct Answer:

  • You’d use Brand Lift.

You’d use Brand Lift to understand the extent to which your campaign influences viewer perception or intent for your product.

To understand the extent to which your Google Video campaign with a consideration goal is influencing viewer perception or intent for your product, you should use Brand Lift. Brand Lift is a free tool that measures the effectiveness of your video ads by focusing on metrics such as ad recall, brand awareness, and consideration, rather than traditional metrics like clicks, impressions, or views. This can help you align your campaigns with your marketing goals and provide detailed insights into the influence your campaigns have on viewer perception and intent. Brand Lift is available for in-stream and bumper ads bought via auction, but not for outstream and in-feed video ads. To use Brand Lift, you must create a Product or Brand representing your advertised object and Google will assist you in generating a set of survey questions to measure Brand Lift.

Read more here: https://support.google.com/google-ads/answer/9049825

You’re running a Google Video campaign with an awareness goal. You want to measure these things: how many times people were served your ads and how many times they were each served across devices and formats. After taking into account fundamental video metrics like “Video played to,” what measurement solution would you use?

  1. You’d use Viewability with Active View.
  2. You’d use Brand Lift.
  3. You’d use Unique Reach and Frequency.
  4. You’d use Reach Planner.

Correct Answer:

  • You’d use Unique Reach and Frequency.

You’d use Unique Reach and Frequency to measure the number of times people were served your ads and the number of times times they were each served across devices and formats.

Explanation: To gauge the effectiveness of your Google Video campaign, which is focused on raising awareness, use unique reach and frequency metrics. These metrics take into account multiple devices and co-viewing, allowing you to assess the number of people who were served your ads and how many times they were each served across devices and formats. Metrics like unique users, average impression frequency per user, and frequency distribution can be viewed by adding columns to your statistics table and selecting a specific time period. Google Ads uses statistical models to deduplicate an audience across different devices and networks, resulting in the number of unique users who saw your ad.

Read more here: https://support.google.com/google-ads/answer/2472714

You’re running a Google Video campaign with an awareness goal. You want to understand the extent to which your campaign shifts user perception or behavior. In addition to fundamental video metrics like “Video played to,” what measurement solution would you use?

  1. You’d use Viewability with Active View.
  2. You’d use Brand Lift.
  3. You’d use Reach Planner.
  4. You’d use Unique Reach and Frequency.

Correct Answer:

  • You’d use Brand Lift.

In addition to fundamental video metrics like “Video played to”, you’d use Brand Lift to understand the extent to which your campaign shifts user perception or behavior.

Explanation: In addition to traditional video metrics like “Video played to,” you can use Brand Lift to measure the effectiveness of your video ads and understand the extent to which your campaign shifts user perception or behavior. Brand Lift focuses on metrics such as ad recall, brand awareness, and consideration. It’s available for in-stream and bumper ads bought via auction, but not for outstream and in-feed video ads. To use Brand Lift, you must create a Product or Brand that represents your advertised object, and Google will assist you in generating a set of survey questions to measure Brand Lift.

Read more here: https://support.google.com/google-ads/answer/9049825

You’re running a video action campaign to drive more conversions in a simple and cost-effective way in a single automated campaign, and your goal is to drive online sales. What extension should you add to your campaign?

  1. Location
  2. Lead Form
  3. Site Links
  4. Product Feed

Correct Answer:

  • Product Feed

You should use Product Feed Extension in the Video action campaign with the goal to drive more conversions in a simple and cost-effective way in a single automated campaign.

Explanation: To drive more conversions in a simple and cost-effective way in a video action campaign, you should add a product feed to your campaign. Product feeds allow you to show browsable product imagery below your video ads and inspire users to make a purchase. Advertisers that add product feeds to their video action campaigns achieve over 60% more conversions at a lower cost, on average. To set up a product feed, you need to have a Merchant Center account and link it to your Google Ads account. The feed should include at least four products with images and comply with the shopping and advertising policies.

Read more here: https://support.google.com/google-ads/answer/11371384

You’re setting up a video action campaign to convert intent to action. How should you approach your audience strategy?

  1. You’d focus on those less likely to convert to drive conversion volume by starting with low-intent audiences before expanding to high-intent audiences.
  2. You’d focus on those most likely to convert to drive efficient conversions by starting with only your data segments before expanding to broader audience types.
  3. You’d focus on those less likely to convert to drive conversion volume by starting with broader audience types before expanding to high-intent audiences.
  4. You’d focus on those most likely to convert to drive efficient conversions by starting with high-intent audiences before expanding to broader audience types.

Correct Answer:

  • You’d focus on those most likely to convert to drive efficient conversions by starting with high-intent audiences before expanding to broader audience types.

You’re setting up a video action campaign to convert intent to action. You’d focus on those most likely to convert to drive efficient conversions by starting with high-intent audiences before expanding to broader audience types.

Explanation: For a successful video action campaign, it is recommended to start with high-intent audiences such as remarketing and Custom Audiences. These groups consist of past visitors, customers with existing contact information, and those matching the desired demographic profile. By focusing on these highly engaged and relevant audience segments, advertisers can drive efficient conversions, achieving an average 20% increase in conversions compared to manual audiences. The strategy should focus on lower-funnel audiences initially and expand as the campaign progresses.

You’ve decided to run a new Google Video campaign with an awareness goal. Why should you opt into Google Video partners?

  1. Because it can give you access to more engagement metrics to measure the impact of the campaign.
  2. Because it can extend the reach of the video ads to YouTube Live streaming and Premiers.
  3. Because it can give you access to engage with audiences on the YouTube mobile homepage.
  4. Because it can extend the reach of video ads to a collection of leading publisher site and apps.

Correct Answer:

  • Because it can extend the reach of video ads to a collection of leading publisher site and apps.

You’ve decided to run a new Google Video campaign with an awareness goal. You should opt into Google Video partners because it can extend the reach of video ads to a collection of leading publisher site and apps.

Explanation: By choosing to incorporate Google Video partners in a Google Video campaign intended for awareness, you can extend the visibility of your video ads across a diverse range of reputable publisher websites and apps. This inclusion allows you to access audiences beyond YouTube, potentially gaining an extra 20% reach for your advertising budget. With Google video partners featuring top-tier publishers in various fields such as entertainment, sports, gaming, and news, your ads are presented to a broader, yet relevant audience, enhancing the overall effectiveness of your campaign.

How should you approach creative effectiveness in order to boost performance of video campaigns?

  1. Start with all-new video ad creative that’s already working well for other platforms.
  2. Continue running campaigns with existing creative and slowly introduce new variations.
  3. Run an experiment with existing creative and use whichever one performs best.
  4. Use research-backed creative guidelines and iterate with experimentation.

Correct Answer:

  • Use research-backed creative guidelines and iterate with experimentation.

Google’s Core ABCD guidelines are backed by research and can help everyone make more effective creative for YouTube, but it’s up to you to develop a great creative concept that works for the brand.

Consumer behavior is rapidly evolving, so constant experimentation and testing are necessary to stay relevant. The most successful video campaigns continually test different versions of creative executions and iterate based on performance.

Read more here: https://skillshop.exceedlms.com/student/path/69408/activity/573845

How should you improve a video ad’s effectiveness in post-production?

  1. Remove supers so they don’t compete with the audio.
  2. Add closed captions since most viewers will watch with sound off.
  3. Increase the pace and tighten the framing.
  4. Lower the brightness to optimize for mobile device viewing.

Correct Answer:

  • Increase the pace and tighten the framing.

YouTube is watched across a range of devices, so be sure to consider the smaller screen.

Use tighter framing, faster pacing, large-type supers, brightness, and contrast to make sure your ad is visible on a small screen.

Think mobile and smaller, dimmer screens. Tighter framing, bright footage, large text and faster pacing help stand out.

Red more here: https://skillshop.exceedlms.com/student/path/69408/activity/573845

If you want to improve performance of video campaigns, what approach should you take with creative?

Options 1:

  1. Continue running campaigns with existing creative and slowly introduce new variations.
  2. Run an experiment with existing creative and use whichever one performs best.
  3. Start with all-new video ad creative that’s already working well for other platforms.
  4. Use research-backed creative guidelines and iterate with experimentation.

Correct Answer:

  • Use research-backed creative guidelines and iterate with experimentation.

If you want to improve the performance of video campaigns, the approach of using research-backed creative guidelines and iterating with experimentation you should take with creatives.

Google’s Core ABCD guidelines are backed by research and can help everyone make more effective creative for YouTube, but it’s up to you to develop a great creative concept that works for the brand.

Consumer behaviour is rapidly evolving, so constant experimentation and testing are necessary to stay relevant. The most successful video campaigns continually test different versions of creative executions and iterate based on performance.

Read more here: https://skillshop.exceedlms.com/student/path/69408/activity/573845

Options 2:

  1. Avoid humor as it’s more subjective.
  2. Focus on audio and supers to reinforce your message.
  3. Feature products in only the first and last five seconds.
  4. Keep the value proposition and use case precise.

Correct Answer:

  • Keep the value proposition and use case precise.

Keep your value proposition, use case, and pricing precise and sharp.

Read more here: https://skillshop.exceedlms.com/student/path/69408/activity/573761

In video advertising, which of the following techniques should you apply to help people think or feel something?

  1. Convey multiple messages to resonate with the masses.
  2. Showcase discounts and sales to drive interest.
  3. Avoid humor as it’s more subjective.
  4. Humanize the story.

Correct Answer:

  • Humanize the story.

Featuring people can help you tell a better product story and relate to your consumer. Focusing on people can increase a viewer’s expressiveness (i.e., their emotional reaction, gauged by facial expression) as they see an ad. This increase in expressiveness is tied to cross-funnel campaign improvement.

The rule: If people appear in your video, open with them on screen. And if it fits with your storyline, have them address your audience directly.

The reason: Faces attract immediate attention, heighten emotional motivation, and increase engagement

Read more here: https://skillshop.exceedlms.com/student/path/69408/activity/573845

To improve the performance of video campaigns, how should you approach creative effectiveness?

  1. Use research-backed creative guidelines and iterate with experimentation.
  2. Continue running campaigns with existing creative and slowly introduce new variations.
  3. Run an experiment with existing creative and use whichever one performs best.
  4. Start with all-new video ad creative that’s already working well for other platforms.

Correct Answer:

  • Use research-backed creative guidelines and iterate with experimentation.

Google’s Core ABCD guidelines are backed by research and can help everyone make more effective creative for YouTube, but it’s up to you to develop a great creative concept that works for the brand.

Consumer behaviour is rapidly evolving, so constant experimentation and testing are necessary to stay relevant. The most successful video campaigns continually test different versions of creative executions and iterate based on performance.

Read more here: https://skillshop.exceedlms.com/student/path/69408/activity/573845

Which of these video campaign effectiveness levers is the top driver of return on investment and the strongest on digital media?

  1. Platform
  2. Brand
  3. Media
  4. Creative

Correct Answer:

  • Creative

Of all campaign effectiveness levers, creative is the dominant driver of return on investment (ROI), and by far the strongest on digital media.

This is a well-established fact according to Nielsen’s meta-analysis, and one that’s been repeatedly proven throughout years, countries, and studies.

Read more here: https://skillshop.exceedlms.com/student/path/69408/activity/573845

Ira’s planning a YouTube campaign for a new bridal shop client looking to attract brides-to-be. He knows that intent audiences give him the best chance at finding the right customers at the right time, but he’s not certain which one will perform best for his client’s needs. Which intent audience solution should he recommend to this particular client?

  1. Persona Match
  2. Store Visits
  3. Life Events
  4. Targeted Brand

Correct Answer:

  • Life Events

Drew’s Newest Client Has Heard A Great Deal About The Effectiveness Of YouTube’s Audience Solutions, But He’s Still Not Convinced It’s Right For His Business. He Wants To Know Why An Advertiser Would Choose To Include YouTube Audience Solutions In A Campaign. What Are Three Reasons Advertisers Would Choose YouTube Audience Solutions?

  1. Real-time data, powerful signals, and cross-device reach
  2. Competitive analysis, refundable budgets, and email lists
  3. Lower auction bidding, email lists, and social reports
  4. Console usage, channel subscriptions, and data volume

Correct Answer:

  • Real-time data, powerful signals, and cross-device reach

By Design, YouTube Advertising Specifically Delivers Three Distinct Business Outcomes To Advertisers. What Are The Three Business Outcomes YouTube, By Design, Delivers?

  1. Listening, monitoring, following up
  2. Verification, confirmation, response
  3. Awareness, consideration, action
  4. Identity, recommendation, meaning

Correct Answer:

  • Identity, recommendation, meaning

Yvette Owns A Jewelry Store And Has Decided To Create A YouTube Advertising Campaign To Drive Online Sales Of Her New Wedding Band Designs. Since She’s New To YouTube Advertising, She Doesn’t Know Which Bidding Type She Should Choose For Her Campaign. Which Bidding Type Will Yvette Have To Use For Her TrueView For Action Campaign?

  1. Target cost-per-view
  2. Target cost-per-acquisition
  3. Enhanced cost-per-click
  4. Max Conversions

Correct Answer:

  • Max Conversions

YouTube and Google Video solutions are specifically tuned to your business’ marketing objectives. They can increase awareness by keeping your brand at the top of customers’ minds. They can boost consideration by inviting customers to engage with your brand during high-intent moments. What other marketing objective can YouTube and Google video solutions fulfill?

  1. They can spur meaningful actions you can measure.
  2. They can entice users to provide their information.
  3. They can forecast reductions in pricing for keywords.
  4. They can reduce unwanted clicks from competitors.

Correct Answer:

  • They can spur meaningful actions you can measure.

Today, Customers Demand More From Store Owners With Virtual Storefronts. They Want To Know That The Products They’re Looking For Are In-Stock Before They Make A Trip To A Physical Location. How Can Google Shopping’s Local Inventory Ads Help Store Owners Meet This Demand?

  1. Local inventory ads provide customers with alternative products that match the criteria.
  2. Local inventory ads lets local shoppers know that the store has the items they’re looking for.
  3. Local inventory ads direct shoppers to better prices for the same products in your ads.
  4. Local inventory ads direct shoppers to a physical store location within 40 miles (64 kilometers).

Correct Answer:

  • Local inventory ads lets local shoppers know that the store has the items they’re looking for.

YouTube Audience Solutions Help Brands Reach The Most Attractive Prospects By Tapping Into Real-Time Data And Powerful Signals. This Gives Brands The Tools They Need To Be More Effective Storytellers. What’s Another Benefit Of Using YouTube Audience Solutions?

  1. Lower budget cap
  2. Cross-device reach
  3. Free Google credits

Correct Answer:

  • Cross-device reach

Sara Is Building A Campaign For A Sporting Goods Startup With A Revolutionary New Bike Helmet. She’s Using Custom Affinity To Reach Users Who Recently Searched For Bike Helmets Or Downloaded A Bike-Related App. Which Elements Build Sara’s Custom Affinity Audience?

  1. App downloads, tours, website LAN, and app user permissions
  2. Calculations, returns, website SSL, and app store visits
  3. Keywords, places, website URLs, and app downloads
  4. Preferences, visits, website FTP, and total app updates

Correct Answer:

  • Keywords, places, website URLs, and app downloads

Following The ABCD Framework, The Direct Component Has Three Basic Elements That, If Possible, Every YouTube Video Should Include. You Should Give Them Direction And Make The Offer Stand Out. What Third Element Of Direct Does The ABCDs Of YouTube Contain?

  1. Include two different language translations.
  2. Edit the video ad to run in under five seconds.
  3. Make the call-to-action audible and visible.
  4. Re-purpose imagery and video assets.

Correct Answer:

  • Edit the video ad to run in under five seconds.

Ben’s Client Owns More Than 20 Vitamin Shops Around The Region And Has Seen Success With YouTube Advertising. Ben Has Recommended Store Visits For TrueView For Action As A Measurement Solution To Connect Online Influence To Offline Action. The Client Has Asked Ben To Explain Which Events Trigger A Store Visit. Which Two Events Trigger A Store Visit For TrueView For Action?

  1. Users who purchase a product from the website and visit a store within 90 days and users who clicked the ad and visited a location within 90 days
  2. Users who’ve clicked an element of the ad and enter a store within 30 days and users who’ve watched 10 seconds of the ad and visit the store within 30 days
  3. Users who skipped the ad before 10 seconds elapsed and visited a store within 30 days and users who hit the back button and visited a location within 30 days
  4. Users who watch all of the ad and visit a location within 90 days and users who clicked the ad two or more times and visited a store within 90 days

Correct Answer:

  • Users who purchase a product from the website and visit a store within 90 days and users who clicked the ad and visited a location within 90 days
  • Users who’ve clicked an element of the ad and enter a store within 30 days and users who’ve watched 10 seconds of the ad and visit the store within 30 days

Ben’s client owns more than 20 vitamin shops around the region and has seen success with YouTube advertising. Ben has recommended store visits for TrueView for action as a measurement solution to connect online influence to offline action. The client has asked Ben to explain which events trigger a store visit. Which events trigger a store visit for TrueView for action?

Mina Owns A High-End Fashion Boutique And Has Seen Success With YouTube Advertising Over The Past Year. She’s Uncertain Which Type Of Bidding She Should Choose For Her TrueView For Action Campaign. She Has A Year’s Worth Of Conversion Data, But She’s Not Comfortable With That Cost-Per-Acquisition. Which Bidding Type Would Be Best In This Scenario?

  1. Target conversion share
  2. Min cost-per-conversion
  3. Target cost-per-conversion
  4. Max Conversions

Correct Answer:

  • Target cost-per-conversion

Leigh Is The Marketing Manager For A Makeup Brand Releasing A New Line Of Mascara. They Have An Extensive Customer List And Would Like To Use Customer Data To Reach Past Customers With Their New Product. Leigh Needs To Create A Customer Match Audience. What’s The Three-Step Process For Creating A Customer Match Audience?

  1. Upload data, match the data, and create audience lists
  2. Create fields, file translation, and input customer roles
  3. Parse data, format files, and create reports
  4. Categorize inputs, distribute values, and assign traits

Correct Answer:

  • Upload data, match the data, and create audience lists

Iryna Is Creating A Six-Second Bumper Ad For YouTube And Wants To Follow Google’s Best Practices. She’s Planning To Use Her Product In The Video Along With Her Company’s Jingle. She Knows There’s Another Best Practice That Has To Do With Breaking The Fourth Wall. What Does Breaking The Fourth Wall Refer To When Creating A Bumper Ad?

  1. Ads with less than a quarter of their time viewed
  2. Ads that have no actors or subjects involved
  3. Ads that offer four different types of discounts
  4. Ads with a person speaking directly to the camera

Correct Answer:

  • Ads with a person speaking directly to the camera

Audra Is Marketing Manager For A Concert Venue. She’s Tasked With Creating A YouTube Campaign Reaching Fans Of The Musicians They’ve Already Booked For The Summer. Which YouTube Audience Solution Could Audra Choose To Reach These Users?

  1. Determinant List
  2. Program Candidate
  3. Custom Affinity
  4. Detailed Demographic

Correct Answer:

  • Custom Affinity

The ABCDs Of YouTube Assist Advertisers In Developing The Most Effective Creatives. The first Recommendation, Attract, Concentrates On Hooking Your Audience In Your Ad’s Opening Moments. According To Google Research, What Should You Focus On To Attract Viewers?

  1. Offers and warranties
  2. Framing and pacing
  3. Colors and graphics
  4. Text and voice-overs

Correct Answer:

  • Offers and warranties

Google Created The ABCDs Of YouTube To Provide Advertisers With A Set Of Guidelines To Follow To Develop High-Impact Creatives. You Attract Users From The Very Beginning And Brand Naturally. Lastly, You Direct Them By Stating Clearly What You Want Them To Do. Which Recommendation Did We Leave Out?

  1. Communicate with the viewer through third-party software.
  2. Coordinate secondary marketing channels to follow-up.
  3. Connect with the viewer through emotion and storytelling.
  4. Create a connection by placing a cookie on their device.

Correct Answer:

  • Communicate with the viewer through third-party software.

Google Created The ABCDs Of YouTube To Help Advertisers Get The Most From Their Creatives. You Attract Attention From The Beginning, Brand Naturally And Meaningfully, And Connect With Your Viewer Through Emotion And Storytelling. What’s The final Recommendation Contained In The ABCDs Of YouTube?

  1. Determine what the viewer is interested in.
  2. Start a dialog with the viewer based on the ad.
  3. Direct clearly what you want the viewer to do.
  4. Drive viewers to make decisions about a brand.

Correct Answer:

  • Drive viewers to make decisions about a brand.

Myra’s Newest Client Uses A CRM To Keep Track Of Customer Information. They’d Like To Use This Data To Engage Past Customers With A YouTube Campaign Promoting Their Newest Product Line. Which Intent Audience Solution On YouTube Should Myra Select For This Campaign?

  1. Customer Match and Similar Audiences
  2. Consumer Direct and New audiences
  3. Ideal Candidate and CRM audiences
  4. General Purchase and Return audiences

Correct Answer:

  • Customer Match and Similar Audiences

Amy’s Latest YouTube Advertising Campaign Was A Tremendous Success. She Saw More Activity Than She Anticipated, But She’s Not Certain Where All Of It Came From. She Knows This Data Would Help Her Improve Her Future Performance. How Can Amy Get The Information She Needs From YouTube Analytics?

  1. She can check the inbound social media report.
  2. She can download the referrer category report.
  3. She can download the traffic sources report.
  4. She can review the sources tied to each click.

Correct Answer:

  • She can download the traffic sources report.

Users Choose YouTube Because It Allows Them To Join An Online Community. This Allows YouTube Advertisers To Reach These Users Much More Effectively. What Are Two Other Reasons That Users Choose YouTube? (Choose 2.)

  1. Users choose YouTub to engage with their favorite creators
  2. Users choose YouTube to access a local cable provider.
  3. Users choose YouTube to play games across platforms.
  4. Users choose YouTube for rich and diverse content.

Correct Answer:

  • Users choose YouTub to engage with their favorite creators
  • Users choose YouTube for rich and diverse content.

Marta Wants To Create A TrueView For Action Campaign To Grow Sales Of Her Products. She Knows Her History With YouTube Conversions Will Determine Which Smart Bidding Option She’ll Have To Use. What Are The Two Smart Bidding Options Available In TrueView For Action Campaigns?

  1. Cost-per-thousand impression and Maximize Clicks
  2. Max Conversions and target cost-per-acquisition
  3. Target impression share and cost-per-view
  4. Cost-per-click and target return on ad spend

Correct Answer:

  • Max Conversions and target cost-per-acquisition

Lou’s Client Loves His Suggestion Of Building An Audience Using Specific Keywords To Capture Attention When Users Are Making An Active Purchase Decision. Which YouTube Intent Audience Solution Did Lou Suggest To His Client?

  1. Custom Intent audiences
  2. Core Customer audiences
  3. Life Events audiences
  4. Buy Signal audiences

Correct Answer:

  • Custom Intent audiences

Jana Is Building New Creatives For Her YouTube Campaign, Following The ABCDs Of YouTube Advertising. Her Creatives Use Real People In A Fast-Paced Setting To Attract Viewers. Audio And Video Communicate Her Logo And Brand Messaging. She’s Created A Connection Using Action To Evoke Excitement In Her Viewers. What Recommendation From The ABCDs Has She Yet To Implement?

  1. She’s yet to direct her viewers on the specific actions they should take after viewing.
  2. She needs to create a domain username and password for Performance Planner.
  3. She hasn’t created a website page to house the YouTube video on a separate server.
  4. She hasn’t set up the billing for the account that contains the YouTube campaign.

Correct Answer:

  • She’s yet to direct her viewers on the specific actions they should take after viewing.

Creators Choose YouTube For Its Reach And The Infrastructure Of Innovation The Platform Is Committed To Building. What Are Two Other Reason Creators Choose YouTube? (Choose 2.)

  1. YouTube creators can advertise job opportunities for potential applicants.
  2. YouTube creators are given the freedom to express themselves.
  3. YouTube creators can earn income by sharing ads alongside their content.
  4. YouTube creators can use platform tools to build their own brand’s website.

Correct Answer:

  • YouTube creators are given the freedom to express themselves.
  • YouTube creators can earn income by sharing ads alongside their content.

An Effective Bumper Ad Created, According To Google’s Best Practices, Includes A Combination Of Branding, Audio, And Breaking The Fourth Wall — Or Speaking Directly To The Camera. What Does Google Recommend You Avoid Using In Your Bumper Ad?

  1. Products, services, and domain
  2. Text slides, subtitles, and voice-overs
  3. Actors, animals, and comedy
  4. Graphics, promotions, and music

Correct Answer:

  • Actors, animals, and comedy

Jane Takes On The Task Of Explaining To A New Client Why YouTube Is The Best Place For Their Marketing Dollars. She Tells Them That, With Data And Tools, Google Powers YouTube And Delivers Proven Results. What Other Reason Could Jane Give To Convince Her Client To Use YouTube?

  1. YouTube has the smallest number of advertisers in each vertical.
  2. YouTube refunds advertising spend if no conversion goals are met.
  3. YouTube offers the most engaged audience on the web.
  4. YouTube campaigns require no optimization or management.

Correct Answer:

  • YouTube offers the most engaged audience on the web.

Ryan Manages YouTube Campaigns For A Client Who’s Interested In How Engaged His Viewers Are With His Content. He’d Really Like To Know When They’re Dropping Off, To Make His Calls-To-Action Are Visible. Which YouTube Analytics Report Did Ryan Share With His Client?

  1. The traffic sources report
  2. The audience retention report
  3. The device duration report
  4. The watch time report

Correct Answer:

  • The audience retention report

TrueView In-Stream And TrueView Discovery Ads Can Be Bought On A Cost-Per-View (CPV). TrueView For Reach Is Billed By CPM On Impression. Which TrueView Ad Format Is Billed By Cost-Per-Acquisition (CPA)?

  1. TrueView discovery
  2. TrueView for action
  3. TrueView for reach
  4. TrueView in-stream

Correct Answer:

  • TrueView in-stream

Advertisers Choose YouTube Because It Delivers Proven Results. What Are Two Additional Reasons Why Advertisers Choose YouTube? (Choose 2.)

  1. Offers effective Search ads for their audience
  2. Offers audience insights and advanced tools to help create impactful campaigns
  3. Offers audience engagement and attention
  4. Has the world’s largest digital asset library

Correct Answer:

  • Offers audience insights and advanced tools to help create impactful campaigns
  • Offers audience engagement and attention

Dan Owns A Farm Supply Store That Sells Plows To Farmers. His Suppliers Released A New Plow, And He Wants To Get The Word Out To His Existing Customers Using Google Ads. He’s Got The Information Needed To Create A Customer Match Audience, But He’s Not Sure Where He Needs To Upload This Information. Where Does Dan Upload Customer Information, Such As E-Mail Addresses, To Start The Customer Match Process?

  1. Google Play and Display Pack 360
  2. Google Drive and YouTube Premium
  3. Google Ads and Display & Video 360
  4. Google Lens and Search & Display

Correct Answer:

  • Google Ads and Display & Video 360

Zane is managing a YouTube campaign for a five-star hotel that competes directly with several other hotels located in the area. The owner would like to use the names of similar hotels as keywords when building the audience for the campaign. What would be the ideal audience solution for Zane’s YouTube campaign?

  1. Similar Audience
  2. Customer Match audience
  3. Affinity Audience
  4. Custom Affinity audience

Correct Answer:

  • Custom Affinity audience

YouTube can help advertisers achieve three important business outcomes: awareness, consideration, and action. Which is a result driven by a YouTube advertising campaign to achieve action?

  1. Unique reach
  2. Ad recall
  3. Online conversions
  4. Purchase intent

Correct Answer:

  • Online conversions

YouTube Analytics provides insights from the moment you upload a video. Which three basic questions about who’s watching your client’s content will it answer with a single click?

  1. Last visit, watch time, and subscriptions
  2. View count, ad buy, and credit score
  3. Age, gender, and geographic location
  4. Time of day, IP address, and sessions

Correct Answer:

  • Age, gender, and geographic location

YouTube Analytics can show you the aggregated totals of the minutes people spent viewing a video over time. Which report provides this information?

  1. The watch time report
  2. The view retention report
  3. The version view report
  4. The demographic report

Correct Answer:

  • The watch time report

Your client is interested in testing six-second bumper ads. What are two tips you can share with them about these ads? (Choose two.)

  1. Only use your TV ad to make a bumper.
  2. Build for large screens.
  3. Budget time to establish the ad and stick the landing.
  4. Focus on a single, simple purpose.

Correct Answer:

  • Budget time to establish the ad and stick the landing.
  • Focus on a single, simple purpose.

You want to use video ad sequencing frameworks. What’s one important data signal to keep in mind when creating your YouTube campaign?

  1. Unique User
  2. Past History
  3. User Intent
  4. Bounce Rate

Correct Answer:

  • User Intent

Which value proposition do Custom Intent audiences offer advertisers?

  1. They extend the reach of print campaigns to YouTube and help businesses with trust building among potential customers.
  2. They extend the reach of display campaigns to YouTube and help influence customers during post-purchase interactions.
  3. They extend the reach of search campaigns to YouTube and help influence customers during active purchase decisions.
  4. They extend the reach of television campaigns to YouTube and help influence problem identification and purchase timing.

Correct Answer:

  • They extend the reach of search campaigns to YouTube and help influence customers during active purchase decisions.

Which type of Google Audience Signal reaches consumers on YouTube based on their consumption habits?

  1. Life Events
  2. Consumer Patterns
  3. Custom Affinity audiences
  4. In-Market audiences

Correct Answer:

  • Consumer Patterns

Which type of Google Audience Signal can identify people who are actively researching with the intent to buy?

  1. In-Market audiences
  2. Life Events
  3. Consumer Patterns
  4. Custom Affinity audiences

Correct Answer:

  • In-Market audiences

Which two video formats are available on Google Video Partners? (Choose two.)

  1. YouTube masthead
  2. Bumper ads
  3. 30-second non-skippable
  4. TrueView for action

Correct Answer:

  • Bumper ads
  • TrueView for action

Which two Google audience solutions use first-party data? (Choose two.)

  1. Remarketing
  2. Similar Audience
  3. Detailed Demographics
  4. Custom Affinity

Correct Answer:

  • Remarketing
  • Similar Audience

Which TrueView ad format is optimized for product awareness?

  1. TrueView for reach
  2. TrueView for action
  3. TrueView in-stream
  4. TrueView discovery

Correct Answer:

  • TrueView for reach

Which TrueView ad format is optimized for lift in ad recall?

  1. TrueView for action
  2. TrueView in-stream
  3. TrueView discovery
  4. TrueView for reach

Correct Answer:

  • TrueView in-stream

Which TrueView ad format is billed on a CPM basis?

  1. TrueView discovery
  2. TrueView for reach
  3. TrueView for action
  4. TrueView in-stream

Correct Answer:

  • TrueView for reach

Which TrueView ad format is billed by CPA?

  1. TrueView for reach
  2. TrueView for action
  3. TrueView discovery
  4. TrueView in-stream

Correct Answer:

  • TrueView for action

Which storytelling methods does Google recommend for use within your YouTube campaigns?

  1. Focus, animated shot, the best-case
  2. Tease/amplify/echo, direct shot, the follow-up
  3. Wide shot, tight shot, the close-up
  4. Contrast/context/color, immersive shot, the payoff

Correct Answer:

  • Tease/amplify/echo, direct shot, the follow-up

Which percentage of YouTube ads are audible?

  1. 90%
  2. 80%
  3. 100%
  4. 95%

Correct Answer:

  • 95%

Which one of Google’s data-driven tools is part of Google Analytics Solutions?

  1. Google Trends
  2. Google Video 360
  3. Think with Google
  4. Google Surveys

Correct Answer:

  • Google Surveys

Which one of Google’s data-driven marketing tools is a collection of case studies from Google’s best advertising campaigns?

  1. Google Campaign Archive
  2. Google Trends
  3. Google Surveys
  4. Think with Google

Correct Answer:

  • Think with Google

Which of YouTube’s consideration and interest ad formats are skippable ads, bought on a cost-per-view basis?

  1. Outstream video ads
  2. TrueView in-stream ads
  3. Customer Match ads
  4. TrueView discovery ads

Correct Answer:

  • TrueView in-stream ads

Which of YouTube’s awareness ad formats uses a skippable in-stream format?

  1. Video masthead
  2. TrueView for reach
  3. Outstream video
  4. Bumper ads

Correct Answer:

  • TrueView for reach

Which of YouTube’s awareness ad formats can use the CPD bidding approach?

  1. TrueView for reach
  2. Bumper ads
  3. Masthead
  4. Outstream video

Correct Answer:

  • Masthead

Which of YouTube’s ad formats target high-intent audiences at key moments of making a buying decision, and help them make the purchase?

  1. TrueView discovery ads
  2. TrueView for reach ads
  3. TrueView outstream ads
  4. TrueView for action ads

Correct Answer:

  • TrueView for action ads

Which marketer would be an ideal client for TrueView for action?

  1. A marketer who wants to use custom intent audiences to deliver a customizable and consistent call-to-action, driving clicks and website actions.
  2. A business that wants to ensure brand impact and leverage the power of video by using Target Outranking Share bidding.
  3. A company that uses Target ROAS (return on ad spend) bidding and wants to make sure their ads are both consistent and can’t be skipped.
  4. An advertiser who doesn’t have Google Ads conversion tracking enabled on video campaigns, but still wants the benefits of leveraging the power of video.

Correct Answer:

  • A marketer who wants to use custom intent audiences to deliver a customizable and consistent call-to-action, driving clicks and website actions.

Which is a key benefit of bumper ads?

Options 1:

  1. They provide accurate signals.
  2. They deliver maximum reach.
  3. They produce detailed demographics.
  4. They create accurate customer match.

Correct Answer:

  • They deliver maximum reach.

Options 2:

  1. They provide highly accurate real-time data.
  2. They deliver comparable brand impact to TrueView for advertisers.
  3. They can be purchased by CPD or CP.C
  4. They’re most successful with computer-based viewers.

Correct Answer:

  • They deliver comparable brand impact to TrueView for advertisers.

Which data can you uncover by running a creative experiment using Brand Lift?

  1. Each ad’s impact on brand awareness, consideration, and ad recall
  2. Customized delivery options, special placements, and ad values
  3. Notes on each ad’s deficiencies and variants produced from results
  4. Every ad’s conversion value, its rank among others, and drop rates

Correct Answer:

  • Each ad’s impact on brand awareness, consideration, and ad recall

When your goal is driving action, you focus on audiences with the strongest level of intent. Match each “lowest funnel” audience type with its description.

Options:

People who’ve already spent time searching for products or services like yours on Google Search Custom Intent Audiences for YouTube
People who’ve already engaged with your business, but didn’t convert when they had the chance In-Market Audiences
People who are actively researching your business and its specific products and/or services Remarketing or Customer Match
People with a similar profile to the customers you currently target, or who frequent your business Similar Audiences

Correct Answer:

People who’ve already spent time searching for products or services like yours on Google Search Custom Intent Audiences for YouTube
People who’ve already engaged with your business, but didn’t convert when they had the chance Remarketing or Customer Match
People who are actively researching your business and its specific products and/or services In-Market Audiences
People with a similar profile to the customers you currently target, or who frequent your business Similar Audiences

When measuring offline conversions with TrueView for action, a store visit is counted when a user watches 10 seconds of an ad and then visits a store within how many days?

  1. 7 days
  2. 30 days
  3. 14 days
  4. 45 days

Correct Answer:

  • 30 days

What’s a key benefit of TrueView in-stream?

  1. t optimizes for highly efficient reach.
  2. It optimizes for impressions instead of views.
  3. Its billing method is based on target CPM.
  4. It helps advertisers maximize views.

Correct Answer:

  • It helps advertisers maximize views.

What’s a key benefit of TrueView for reach?

  1. It helps advertisers maximize views.
  2. Its billing method is based on cost-per-view (CPV).
  3. It optimizes for impressions instead of views.
  4. It’s billed if the viewer watches 30 seconds of the ad.

Correct Answer:

  • It optimizes for impressions instead of views.

What report should you produce in YouTube Analytics to see where viewers found your brand’s content?

  1. The traffic sources report
  2. The inbound visitor report
  3. The mobile device report
  4. The viewer traffic report

Correct Answer:

  • The traffic sources report

What information can YouTube Analytics provide about where people are watching your videos?

  1. Engagement and drop-off
  2. Bounce rate and sessions
  3. Traffic source and device
  4. Date of visit and restarts

Correct Answer:

  • Traffic source and device

What constitutes a video engagement conversion in a TrueView for action campaign?

  1. User watches 10 seconds of the ad and converts within three days.
  2. User watches 10 seconds of the ad and converts within seven days.
  3. User watches the entirety of the ad and coverts within 30 days.
  4. User sees an impression of the ad and converts within 24 hours.

Correct Answer:

  • User watches 10 seconds of the ad and converts within three days.

What are two Google findings (based on internal research) regarding six-second ads? (Choose two.)

  1. Ads that include the product on-screen had higher ad recall.
  2. Stronger brand response is found from ads that are viewable only, as compared to ads that are viewable and audible.
  3. Ads with a person speaking directly to camera had lower ad recall.
  4. Text slides, subtitles, and voiceovers are associated with higher brand awareness.
  5. Six-second ads on YouTube drove the same ad recall as 30-second versions on other sites.

Correct Answer:

  • Ads that include the product on-screen had higher ad recall.
  • Six-second ads on YouTube drove the same ad recall as 30-second versions on other sites.

What are two examples of the Intent audience solution, Life Events? (Choose two.)

  1. A home-decor advertiser who wants to reach people who recently bought a home.
  2. A real-estate advertiser who wants to reach people who recently graduated from medical school.
  3. A wedding-planner advertiser who wants to reach people currently researching wedding dresses.
  4. A fly-fishing advertiser who wants to reach people currently in the market for waders.
  5. A baking-supply company that wants to reach people in the market for mixers.

Correct Answer:

  • A home-decor advertiser who wants to reach people who recently bought a home.
  • A real-estate advertiser who wants to reach people who recently graduated from medical school.

What are two events that store visits for TrueView for action come from? (Choose two.)

  1. Users who purchased a product in the past and visited a store location within 30 days.
  2. Users who watched 10 seconds of the ad and visited a store location within 30 days.
  3. Users who clicked on an element of the ad and entered a store location within 30 days.
  4. Users who watched 30 seconds of the ad and visited a store location within 10 days.
  5. Users who clicked on an element of the ad and entered a store location within 30 minutes.

Correct Answer:

  • Users who watched 10 seconds of the ad and visited a store location within 30 days.
  • Users who clicked on an element of the ad and entered a store location within 30 days.

What are the two types of bidding available for TrueView for action to help drive conversions? (Choose two.)

  1. Target return on ad spend
  2. Maximize conversions
  3. Enhanced cost-per-click
  4. Target cost-per-acquisition
  5. Target on-page position

Correct Answer:

  • Maximize conversions
  • Target cost-per-acquisition

What are the tested benefits of bumper ads?

  1. Bumper ads are half the cost, easier to create, and they last forever.
  2. Bumper ads are auto-generated, run in all languages, and guarantee results.
  3. Bumper ads are effective, efficient, and help businesses reach new people.
  4. Bumper ads have higher resolution, faster load times, and more impressions.

Correct Answer:

  • Bumper ads are effective, efficient, and help businesses reach new people.

What are the four video ad sequencing frameworks advertisers can use to tell great stories on YouTube?

  1. Teaser, Premise, Promotion, Attraction
  2. Bumper, Trailer, Banner, Cross-Promotion
  3. Demographic, Device, Conversion, Goal
  4. Signals, Context, Sequence, Immersion

Correct Answer:

  • Signals, Context, Sequence, Immersion

Vesta is working on a YouTube campaign for a chain of home and garden centers. The owner would like to promote a new line of flowering plants to past customers, using email addresses they provided over the years for marketing purposes. Which first-party audience solution would be ideal for Vesta’s YouTube campaign?

  1. Similar Audience
  2. Custom Intent audience
  3. Customer Match audience
  4. Custom Affinity audience

Correct Answer:

  • Customer Match audience

Using Custom Intent audiences allows brands to drive action on YouTube. What’s the key functionality of Custom Intent audiences?

  1. Custom Intent audiences reach users that bought a product in the last seven days.
  2. Custom Intent audiences reach users who recently searched on Google.
  3. Custom Intent audiences reach users residing in specific regions of the country.
  4. Custom Intent audiences reach users who clicked one of your ads.

Correct Answer:

  • Custom Intent audiences reach users who recently searched on Google.

TrueView for action ad formats use Smart Bidding to optimize for specific website actions. To do this, what must be enabled in your Google Ads account?

  1. Machine learning
  2. Ad recommendations
  3. Conversion tracking
  4. Automatic payments

Correct Answer:

  • Conversion tracking

To assist advertisers using YouTube, Google created a set of recommendations based on successful campaigns, known as the ABCDs. Match each recommendation with its meaning.

  1. ​Be clear on what the audience should do.
  2. Open YouTube ads with impact.
  3. ​Tap into emotion, audio, and pacing.
  4. Brand naturally and with purpose.

Correct Answer:

  • Direct (1)
  • Connect (3)
  • Attract (2)
  • Brand (4)

Ramone’s client is allocating some of her advertising budget to YouTube to take advantage of Affinity Audiences. She wants to know more about Affinity Audiences before committing any resources. Which of the following isn’t a step Google uses to build an Affinity Audience for YouTube?

  1. Machine learning to scale
  2. Surveys to validate results
  3. Signals to understand audience characteristics
  4. Emails to sign users up

Correct Answer:

  • Emails to sign users up

Of the two bidding strategies you can use with your TrueView for action campaign, which captures as many valuable actions as possible within a given budget?

  1. Target cost-per-view
  2. Target return on ad spend
  3. Maximize clicks
  4. Maximize conversions

Correct Answer:

  • Maximize conversions

Of the storytelling methods recommended for YouTube campaigns, which one uses a long-piece format creative ad to deliver a brand’s messaging and shorter ads to reinforce it?

  1. The follow-up storytelling method
  2. The tease, amplify, echo method
  3. The direct-shot storytelling method
  4. The answer/user/question method

Correct Answer:

  • The follow-up storytelling method

Of the available first-party audience solutions for YouTube, which would help you find future customers with audience profiles of 35-54-year-olds, researching motorcycles, likely on an iPhone?

  1. Exact Match
  2. Customer Match
  3. Remarketing
  4. Similar Audiences

Correct Answer:

  • Similar Audiences

Nadia’s client is concerned about losing their presence in customer living rooms. Nadia knows YouTube would be an excellent solution for the client’s problem. What’s a compelling reason YouTube would be a good solution for her client to consider?

  1. Televisions are the primary device used for accessing YouTube, and they’re most frequently found in living rooms.
  2. The living room, once ruled by broadcast TV and physical media, is YouTube’s fastest-growing platform.
  3. 95% of users access videos on YouTube in a living room, using any type of internet-capable device.
  4. 75% of users who watched a commercial on TV will search for that same ad on YouTube from a living room.

Correct Answer:

  • The living room, once ruled by broadcast TV and physical media, is YouTube’s fastest-growing platform.

Myra wants to reach consumers her company already has in their CRM. Which Intent audience solutions on YouTube should Myra select when building her campaign?

  1. Consumer Direct and New audiences
  2. General Purchase and Return audiences
  3. Customer Match and Similar Audiences
  4. Ideal Candidate and CRM audiences

Correct Answer:

  • Customer Match and Similar Audiences

Miranda, a Google video specialist, is recommending YouTube to an advertiser who’s looking to drive direct response objectives. With over two billion logged-in monthly users and the highest viewability and audibility on the web at 95%, YouTube is a place to drive action. What else makes YouTube ideal for driving action?

  1. Over 40% of global shoppers purchased products they discovered on YouTube.
  2. Over 60% of global shoppers purchased products they discovered on YouTube.
  3. Over 80% of global shoppers purchased products they discovered on YouTube.
  4. Over 70% of global shoppers purchased products they discovered on YouTube.

Correct Answer:

  • Over 40% of global shoppers purchased products they discovered on YouTube.

Match each YouTube Platform innovation with its description.

  1. Premiers
  2. ​Stories
  3. YouTube Go
  4. VR180
  5. Mobile live streaming

Correct Answer:

  • Engages audience more casually and frequently through short mobile videos (2)
  • Gives viewers a front-row seat to watch live and chat in real time or catch it on-demand after (5)
  • Provides audience with more immersive and engaging experiences (4)
  • Builds anticipation of a video release by providing an upcoming watch page (1)
  • Lets users know when they’re connected to Wi-fi, so they can download videos for offline use (3)

Lou’s client loves the idea of building an audience using search keywords to extend their reach and capture attention when users are making an active purchase decision. Which YouTube Intent audience solution fits this description?

  1. Custom Intent audiences
  2. Buy Signal audiences
  3. Core Customer audiences
  4. Life Events audiences

Correct Answer:

  • Custom Intent audiences

Lori manages digital marketing for a travel agency and believes YouTube could help the company reach a wider audience. She told her employer that users choose YouTube for the rich and diverse content, and because it lets them directly engage the creators they care about. What other reason can Lori provide for why users choose YouTube?

  1. Users can watch videos when offline.
  2. Users can connect with a community.
  3. Users pay only for videos they watch.
  4. Users get free cable television access.

Correct Answer:

  • Users can connect with a community.

Lori manages digital marketing for a travel agency and believes YouTube could help the company reach a wider audience. She told her employer that users choose YouTube for the rich and diverse content. What two other reasons can Lori provide for why users choose YouTube? (Choose 2.)

Leigh’s client, a car dealership, asks her to reach highly qualified consumers ready to make a purchase. Which Intent audience on YouTube should Leigh use?

  1. Custom Affinity audiences
  2. In-Market audiences
  3. Consumer audiences
  4. Qualified audiences

Correct Answer:

  • In-Market audiences

Landon works for an online marketing firm and believes that YouTube will be an effective addition to his client’s advertising strategy given its extensive reach of over two billion monthly active users and recent innovations that increase usership. Which two next generation innovations can Landon share with his client? (Choose two.)

  1. Mobile live streaming
  2. Live-action auctions
  3. YouTube on TV screens
  4. VR 360
  5. Game-console emulation

Correct Answer:

  • Mobile live streaming
  • YouTube on TV screens

Justine’s client is almost ready to get started with YouTube advertising. They’ve asked her to identify the business outcomes YouTube can deliver, to ensure they’ll achieve what they’re after with their campaign. Which business outcomes can YouTube deliver for her client?

  1. Listening, monitoring, following up
  2. Identity, recommendation, meaning
  3. Verification, confirmation, response
  4. Awareness, consideration, action

Correct Answer:

  • Awareness, consideration, action

Julian has a client interested in increasing awareness with their YouTube campaign. Which three YouTube audience solutions should he recommend?

  1. Conversion, In-Market, and Remarketing
  2. Customer Match, Remarketing, and Tastes
  3. Demographics, Affinity, and Custom Affinity
  4. In-Market, Life Events, and Custom Infinity

Correct Answer:

  • Demographics, Affinity, and Custom Affinity

Janine recommends using a Customer Match audience on YouTube so a client can reach existing customers. Where does Janine upload customer information, such as e-mail addresses, to start the Customer Match process?

  1. Google Play and Display Pack 360
  2. Google Lens and Search & Display
  3. Google Ads and Display & Video 360
  4. Google Drive and YouTube Premium

Correct Answer:

  • Google Ads and Display & Video 360

Janice’s advertising agency landed a client who’d like to understand how media consumption habits have evolved, prior to spending their budget on YouTube. They’re mobile-focused and would like to know the percentage of YouTube watch-time that takes place on mobile devices. What percentage of YouTube watch-time is on mobile devices?

  1. 25% of YouTube watch-time happens on mobile devices.
  2. 60% of YouTube watch-time happens on mobile devices.
  3. 75% of YouTube watch-time happens on mobile devices.
  4. Google does not share device watch-time metrics for YouTube.

Correct Answer:

  • 60% of YouTube watch-time happens on mobile devices.

In a bumper ad, how much time is usually required to stick the landing?

  1. Two seconds
  2. According to Google, there’s no average length for this metric in bumper ads.
  3. Four seconds
  4. One second

Correct Answer:

  • Two seconds

How does an advertiser benefit from using Think with Google?

  1. Think with Google can ask the audience directly if your idea is on track.
  2. Think with Google can browse case studies showing how past ad campaigns have succeeded.
  3. Think with Google can find the right nomenclature of trending search queries.
  4. Think with Google can discover the top questions their target audience is asking.

Correct Answer:

  • Think with Google can browse case studies showing how past ad campaigns have succeeded.

How does an advertiser benefit from using Google Trends?

  1. Google Trends can plan an ad campaign by trendspotting and nowcasting.
  2. Google Trends can browse case studies showing how past ad campaigns have succeeded.
  3. Google Trends can discover the top questions their target audience is asking.
  4. Google Trends can validate an idea by asking the audience directly.

Correct Answer:

  • Google Trends can discover the top questions their target audience is asking.

How can Google’s Custom Affinity audience signals help an advertiser connect with their target audience?

  1. By reaching people who have recently experienced a major change in lifestyle.
  2. By reaching a one-of-a-kind audience to deliver a niche message at scale.
  3. By reaching people based on demographics, such as age and where they live.
  4. By reaching people based on their consumption habits, such as where they shop or eat. ​

Correct Answer:

  • By reaching a one-of-a-kind audience to deliver a niche message at scale.

How can Google’s Consumer Patterns audience signals help an advertiser connect with their target audience?

  1. By reaching people based on where they shop or eat.
  2. By reaching people who are subscribed to channels related to their products.
  3. By reaching people who are performing searches on the advertiser’s products.
  4. By reaching people who have recently experienced a major change in their lifestyle.

Correct Answer:

  • By reaching people based on where they shop or eat.

Google has created a set of recommendations called ABCDs you can use to drive performance in your YouTube ad campaigns. What does ABCD stand for?

  1. Attract, Baseline, Call-to-action, Distract
  2. Automatic, Bold, Callout, Disrupt
  3. Attract, Brand, Connect, Direct
  4. Audience, Bait, Connect, Divert

Correct Answer:

  • Attract, Brand, Connect, Direct

For TrueView for action, which three events can make up an online conversion?

  1. Visits, video downloads, user referrals
  2. Likes, subscriptions, user comments
  3. Repeat views, engagement time, loads
  4. Clicks, video engagement, impressions

Correct Answer:

  • Clicks, video engagement, impressions

Following the ABCD framework, what’s one way to attract viewers and give them a reason to watch an ad?

  1. Invest in high-end camera systems to shoot video ad segments.
  2. Use bright colors and loud noises to capture attention in the first five seconds.
  3. Hire a professional writer to craft the scripts for your YouTube campaigns.
  4. Front-load the story arc by opening the ad with impact and grabbing their attention.

Correct Answer:

  • Front-load the story arc by opening the ad with impact and grabbing their attention.

Dylan’s client produces documentaries. The client wants to understand what makes YouTube so appealing to users. Dylan explains how YouTube lets users engage with the creators they love and become part of an online community of like-minded people. What’s another reason users choose YouTube?

  1. Users choose YouTube for its lengthy free-trial period.
  2. Users choose YouTube to access a local cable provider.
  3. Users choose YouTube to play games across platforms.
  4. Users choose YouTube for rich and diverse content.

Correct Answer:

  • Users choose YouTube for rich and diverse content.

Drew has a client who’s wavering on whether or not to add YouTube to their online advertising strategy. Which benefits of YouTube audience solutions should Drew present for his client’s consideration?

  1. Lower auction bidding, email lists, and social reports
  2. Console usage, channel subscriptions, and data volume
  3. Real-time data, powerful signals, and cross-device reach
  4. Competitive analysis, refundable budgets, and email lists

Correct Answer:

  • Real-time data, powerful signals, and cross-device reach

Creators choose YouTube for the freedom it gives them to use cutting-edge innovations to reach billions of people worldwide and make a living doing what they love. How does YouTube help creators earn a living?

  1. YouTube pays creators per 1,000 views of their uploaded videos.
  2. YouTube pays creators a set fee for every video they upload.
  3. YouTube pays creators to share ads alongside their content.
  4. YouTube pays creators according to channel subscriber counts.

Correct Answer:

  • YouTube pays creators to share ads alongside their content.

Based on the ABCDs of designing YouTube ads, how does Google recommend that you open with impact?

  1. Front-load the story arc, focus on framing, and use familiar faces.
  2. Use fast pacing of video, frequent use of audio, and free giveaways.
  3. Promise a deal, argue for value, and make an appeal or demand.
  4. Use the psychology of viewer, power of recall, and proper time for action.

Correct Answer:

  • Front-load the story arc, focus on framing, and use familiar faces.

Based on Google’s ABCDs of designing ads for YouTube, what are two ways Google recommends you connect with your viewers? (Choose two.)

  1. Trick viewers into thinking they’re watching something different.
  2. Offer free and discounted goods or services to entice ad viewers.
  3. Slow down your ad’s pacing and take your time communicating.
  4. Break the fourth wall in your ad by speaking directly to viewers.
  5. Use humor to boost ad recall, brand awareness, and viewership.

Correct Answer:

  • Break the fourth wall in your ad by speaking directly to viewers.
  • Use humor to boost ad recall, brand awareness, and viewership.

Audra handles YouTube strategy for a popular concert venue that would like to run YouTube campaigns aimed at fans of the musicians they’ve booked this summer. Which type of audience solution should Audra recommend for this client?

  1. Custom Affinity
  2. Program Candidate
  3. Detailed Demographic
  4. Determinant List

Correct Answer:

  • Custom Affinity

Audiences with the strongest level of intent are the most open to being influenced by your message. Which audience is made up of people who’ve on Google before engaging with your business?

  1. Custom Remarketing for YouTube
  2. Customer Match Audiences for YouTube
  3. Custom Intent Audiences for YouTube
  4. Similar Customer Audiences for YouTube

Correct Answer:

  • Custom Intent Audiences for YouTube

As it offers the most attentive audience and proven results, YouTube is becoming advertisers’ first choice for building their brands. What’s another reason advertisers choose YouTube?

  1. YouTube campaigns require no management.
  2. YouTube is powered by Google data and tools.
  3. YouTube refunds advertising spend if no conversion goals are met.
  4. YouTube has the smallest number of advertisers in each vertical.

Correct Answer:

  • YouTube is powered by Google data and tools.

As an advertising director for a marketing firm, Glenda uses YouTube ads to reach her audiences while they’re in their “Personal Primetime.” When is she trying to reach her audience?

  1. In highly engaged moments when her audience is at home, not distracted by the world around them.
  2. In highly engaged moments when her audience needs YouTube content that’s general and popular.
  3. In moments when her audience is engaged in content delivered at night, similar to when they watch TV.

Correct Answer:

  • In highly engaged moments when her audience needs YouTube content that’s general and popular.

Annilee has a client who wants to choose YouTube audiences that will increase consideration of their products when customers are ready to buy. She knows YouTube has two specific audience solutions that can help her accomplish this for the client. What are the two audience solutions? (Choose two.)

  1. In-Market audiences
  2. Custom Affinity audiences
  3. Life Events audiences
  4. Demographics audiences
  5. Custom Intent audiences

Correct Answer:

  • In-Market audiences
  • Life Events audiences

Aimee’s been researching YouTube as a way to promote her content. She was amazed by YouTube’s reach and the infrastructure of innovation the platform is committed to building. Plus, she loves the freedom creators are given on YouTube to express themselves. As a creator, what’s another reason Aimee should choose YouTube?

  1. YouTube creators are given lower keyword costs in search marketing auctions.
  2. YouTube creators can use platform tools to build their own brand’s website.
  3. YouTube creators can earn income by sharing ads alongside their content.
  4. YouTube creators can sign up for use of Google-owned HD camera systems.

Correct Answer:

  • YouTube creators can earn income by sharing ads alongside their content.

A YouTube advertiser is looking to drive direct response objectives. Reyna, a YouTube Googler, explains that YouTube for action combines formats powered by Smart Bidding with intent-rich audiences and measurement capabilities that can help turn engagement on YouTube into the actions that matter most. What actions does YouTube drive for advertisers?

  1. YouTube drives actions focused on apps, website activity, lead generation, and offline store visits.
  2. YouTube drives action based on bounce rates, return visits, scanned items, and cookie delivery.
  3. YouTube drives actions focused on upselling, reselling, barter dealing, and price-matching sales.
  4. YouTube drives action based on the time of visit, page views, downloads, and IP address lookups.

Correct Answer:

  • YouTube drives actions focused on apps, website activity, lead generation, and offline store visits.

Debra met with a client to discuss adding YouTube to their online advertising strategy. She told them how Google data and tools can deliver the ideal mix of ad formats, inventory, audience, and measurement solutions to achieve the business outcomes they care about, including awareness and consideration. Which other business benefit can YouTube help them achieve?

  1. Development: upgrades, pre-rolls, experimentation
  2. Motivation: enticement, calls-to-action, engagement
  3. Action: online conversions, store visits, sales lift
  4. Morale: increased satisfaction, higher retention, approval

Correct Answer:

  • Action: online conversions, store visits, sales lift

Arturo has explained to a client who sells electronics that YouTube’s detailed demographic audiences can impact their advertising efforts. He knows detailed demographics help advertisers reach audiences based on quantifiable characteristics that matter to the client. What are two of these quantifiable characteristics? (Choose two.) Select All Correct Responses

  1. Device type
  2. Household income
  3. Past purchases
  4. Music preference
  5. Homeownership status

Correct Answer:

  • Household income
  • Homeownership status

Which is a key benefit of TrueView discovery?

  1. It helps advertisers maximize views.
  2. It optimizes delivery to users who are most likely to buy.
  3. It reaches users scrolling down the YouTube home page.
  4. It drives users to click a link or take action on an ad.

Correct Answer:

  • It reaches users scrolling down the YouTube home page.

How can Google’s In-market audience signals help an advertiser connect with their target audience?

  1. By reaching people who have recently experienced a major change in lifestyle.
  2. By reaching people based on where they shop or eat.
  3. By reaching people who are subscribed to channels related to their products.
  4. By reaching people performing searches with the intent to buy or searching for competitive products.

Correct Answer:

  • By reaching people performing searches with the intent to buy or searching for competitive products.

Which YouTube Analytics report can give you the average view duration for all of the videos on your brand’s channel?

  1. The view demographic report
  2. The frequency report
  3. The audience retention report
  4. The watch regularity report

Correct Answer:

  • The audience retention report

As a YouTube creator, Kieran can reach over two billion active users each month and use platform innovations to generate content that meets users’ needs. YouTube gives him the freedom to express himself, find new opportunities, and make a living while he does it. How does YouTube help creators earn a living?

  1. Creators are paid for sharing ads alongside their content.
  2. Creators are paid each time they upload YouTube content.
  3. Creators are paid for surpassing specific subscriber counts.
  4. Creators are paid for generating cross-channel engagement.

Correct Answer:

  • Creators are paid for sharing ads alongside their content.

Which of YouTube’s awareness ad formats is designed to show video ads on websites outside of Youtube?

  1. Video masthead
  2. Outstream video
  3. Bumper ads
  4. TrueView for reach

Correct Answer:

  • Outstream video

The YouTube masthead is effective for advertisers with which goal?

Options 1:

  1. Target audiences in a time of decision-making.
  2. Drive actions within their website.
  3. Focus on high-impact placement for high visibility.
  4. Replace TV campaigns and achieve maximum reach.

Correct Answer:

  • Focus on high-impact placement for high visibility.

Options 2:

  1. Drive actions within their website.
  2. Drive a lift in ad recall and brand impact.
  3. Target audiences in a time of decision-making.
  4. Drive awareness for a new product launch.

Correct Answer:

  • Drive awareness for a new product launch.

Options 3:

  1. Replace TV campaigns and achieve maximum reach.
  2. Reach a massive audience around a tentpole event.
  3. Get a high number of views at a low CPV.
  4. Conduct a long-term campaign at a reasonable cost.

Correct Answer:

  • Reach a massive audience around a tentpole event.

Which storytelling method entices users with short ads, reinforces their interest with longer ads, and then repeats the messaging to prompt action?

  1. Promise, sell, recall
  2. Tease, amplify, echo
  3. Capture, act, retarget
  4. Introduce, inform, inspire

Correct Answer:

  • Tease, amplify, echo

Leigh’s meeting a makeup distributor ready to launch a new line of mascara. She’s convinced them to use YouTube to spread their messaging and believes Customer Match, which uses customer data provided for marketing purposes, is the right audience solution for their effort. But the client is confused about how the Customer Match process works. Leigh breaks it down into a three-step process to make it easier to understand. What’s the three-step Customer Match process?

  1. Categorize inputs, distribute values, and assign traits
  2. Parse data, format files, and create reports
  3. Upload data, match the data, and create audience lists
  4. Create fields, file translation, and input customer roles

Correct Answer:

  • Upload data, match the data, and create audience lists

Which video ad sequencing framework is focused on where a viewer is and what they’re doing when they interact with a YouTube ad?

  1. Conduct
  2. Context
  3. Consume
  4. Concept

Correct Answer:

  • Context

Janelle mentions to a new advertiser that innovations in the YouTube platform are helping users discover more relevant content. What are two of these innovations? (Choose two.) Select All Correct Responses

  1. YouTube Go
  2. Google Play
  3. VR4K
  4. Google Assistant
  5. YouTube Premieres

Correct Answer:

  • YouTube Go
  • YouTube Premieres

Brandon’s new YouTube advertising client has owned the highest-rated theater in town for decades. The theater wants to drive action and take advantage of YouTube audience solutions to reach consumers likely to buy a ticket. Which YouTube audience solution should Brandon recommend?

  1. Customer Match audiences
  2. Branded Lift audiences
  3. Demographics audiences
  4. Custom Event audiences

Correct Answer:

  • Customer Match audiences

Ajay’s meeting with a client who’s considering YouTube advertising. The client wants to better understand why users choose YouTube. Ajay shares information on YouTube’s extensive reach and the opportunity it provides for users to connect with a community. What are two other reasons users choose YouTube? (Choose two.) Select All Correct Responses

  1. It showcases rich and diverse content.
  2. It allows users to upload videos for a nominal fee.
  3. Users can create videos from Google’s vast libraries of stock footage.
  4. Its free-trial period can be extended upon request.
  5. Users can connect with creators directly.

Correct Answer:

  • It showcases rich and diverse content.
  • Users can connect with creators directly.

Which one of Google’s data-driven marketing tools helps analyze what people are searching for on YouTube?

  1. Google Trends
  2. Google Surveys
  3. Think with Google
  4. Google Optimize

Correct Answer:

  • Google Trends

What’s the best description of Affinity Audiences on YouTube?

  1. Affinity Audiences on YouTube reach people based on what they’re actively researching, intent to purchase indicators, and surveys.
  2. Affinity Audiences on YouTube reach people based on their age, connections, and product count.
  3. Affinity Audiences on YouTube reach people based on their lifestyle, interests, and consumption habits.
  4. Affinity Audiences on YouTube reach people based on operating system, device type, and mobile carrier.

Correct Answer:

  • Affinity Audiences on YouTube reach people based on their lifestyle, interests, and consumption habits.

Match the marketing objective with the TrueView ad format that’s optimized for that objective.

  1. TrueView for action
  2. TrueView in-stream
  3. TrueView discovery
  4. TrueView for reach

Correct Answer:

  • Consideration (2)
  • Action (1)
  • Consideration (3)
  • Awareness (4)

Which two are ideal advertisers for Custom Intent audiences? (Choose two.) Select All Correct Responses

  1. Advertisers with only video campaigns and a budget of at least $500.
  2. Advertisers using conversion tracking in their video campaigns.
  3. Advertisers who want improvement without installing conversion tags.
  4. Advertisers labeled enterprise with budgets that exceed $100,000.
  5. Advertisers looking to expand their non-brand search campaigns.

Correct Answer:

  • Advertisers using conversion tracking in their video campaigns.
  • Advertisers looking to expand their non-brand search campaigns.

Yvette’s YouTube advertising client owns a boutique offering an exclusive line of designer handbags. She’d like to drive purchases of these handbags using YouTube. Which YouTube format would Yvette recommend to her client?

  1. Sponsored Cards
  2. Non-Skippable Video
  3. TrueView for Action
  4. Overlay Video

Correct Answer:

  • TrueView for Action

Running a creative experiment using Brand Lift is an excellent way to get the information you need. What’s the first step?

  1. Draft a hypothesis
  2. Write an ad script
  3. Create a persona
  4. Connect to API

Correct Answer:

  • Draft a hypothesis

Jasmine’s client is interested in adding YouTube to their online marketing strategy. They’d like a first-party data audience solution that lets them find new customers who share characteristics with their existing ones. What would be the ideal first-party data audience solution for this client?

  1. Remarketing via Google Tags
  2. Customer Match audience
  3. Custom Intent audience
  4. Similar Audiences

Correct Answer:

  • Similar Audiences

Which elements are used to build a Custom Affinity audience?

  1. Keywords, places, website URLs, and app downloads
  2. App downloads, tours, website LAN, and app user permissions
  3. Calculations, returns, website SSL, and app store visits
  4. Preferences, visits, website FTP, and total app updates

Correct Answer:

  • Keywords, places, website URLs, and app downloads

What can YouTube Analytics tell you about what people are watching on your client’s channel?

  1. Referrer and preferred category
  2. Real-time views and watch-time
  3. Ads chosen and replays
  4. Return visits and search history

Correct Answer:

  • Real-time views and watch-time

What’s a key benefit of bumper ads?

  1. Low skip rate
  2. High signal value
  3. Reach to outside sites
  4. High audience attention

Correct Answer:

  • High audience attention

Based on the ABCDs of designing YouTube ads, what’s one way to attract viewers?

  1. Use current music selections from top artists in specific music genres.
  2. Include branding and calls-to-action in the entire length of the video ad.
  3. Offer a prize for watching to the end and require sign-up to receive it.
  4. Use familiar faces like celebrities, YouTube creators, or influencers.

Correct Answer:

  • Use familiar faces like celebrities, YouTube creators, or influencers.

When it comes to driving action, you should focus on audiences with the strongest level of intent. Which of these “lowest funnel” audiences is comprised of users who’ve already interacted with your brand, but for some reason didn’t convert?

  1. In-Market Audiences
  2. Remarketing or Customer Match
  3. Custom Intent Audiences for YouTube
  4. Similar Audiences

Correct Answer:

  • Remarketing or Customer Match

In the ABCD recommendations Google created for YouTube advertising, the A stands for attract and the B for brand. What do the C and D stand for?

  1. Call-to-action and Disrupt
  2. Callout and Divert
  3. Callout and Distract
  4. Connect and Direct

Correct Answer:

  • Connect and Direct

Which of YouTube’s consideration and interest ad formats enable advertisers to reach their audiences when they see interesting new content on the YouTube home feed?

  1. TrueView in-stream ads
  2. TrueView discovery ads
  3. Video masthead
  4. Bumper ads

Correct Answer:

  • TrueView discovery ads

Match the YouTube customer with the Google Audience Signal type that helps advertisers connect with that customer.

Options 1:

People who frequent fast-food restaurants Custom Affinity audiences
People who have recently gotten married In-Market audiences
People who are searching reviews on lawn mowers Consumer Patterns
People who blog about hunting Life Event

Correct Answer:

People who frequent fast-food restaurants Consumer Patterns
People who have recently gotten married Life Event
People who are searching reviews on lawn mowers In-Market audiences
People who blog about hunting Custom Affinity audiences

Options 2:

People who recently had a baby Custom Affinity audiences
People who are subscribed to channels about cars Consumer Patterns
People who frequent outdoor product stores In-Market audiences
People who are searching for dog food on shopping sites Life Event

Correct Answer:

People who recently had a baby Life Event
People who are subscribed to channels about cars Custom Affinity audiences
People who frequent outdoor product stores Consumer Patterns
People who are searching for dog food on shopping sites In-Market audiences

Options 3:

People who read reviews on car stereos Custom Affinity audiences
People who frequently go on cruises In-Market audiences
People who have recently retired Consumer Patterns
People who answer forum questions about horses Life Event

Correct Answer:

People who read reviews on car stereos In-Market audiences
People who frequently go on cruises Consumer Patterns
People who have recently retired Life Event
People who answer forum questions about horses Custom Affinity audiences

Which type of Google Audience Signal analyzes user behavior to identify people who have, for example, recently graduated from college and may need to move?

  1. Custom Affinity audiences
  2. Life Events
  3. Consumer Patterns
  4. In-Market audiences

Correct Answer:

  • Life Events

Which video format is available on Google Video Partners?

Options 1:

  1. 30-second non-skippable
  2. Video masthead
  3. TrueView for reach
  4. TrueView Discovery

Correct Answer:

  • TrueView for reach

Options 2:

  1. TrueView discovery
  2. YouTube home feed
  3. Video masthead
  4. TrueView in-stream

Correct Answer:

  • TrueView in-stream

What’s one of Google and YouTube’s awareness products?

options 1:

  1. TrueView for Reach
  2. Remarketing
  3. Affinity
  4. In-Market audiences

Correct Answer:

  • TrueView for Reach

options 1:

  1. Video Masthead
  2. Customer Match
  3. first-party data
  4. Life Events

Correct Answer:

  • Video Masthead

options 1:

  1. Intent Audiences
  2. Google Signals
  3. Bumper Ads
  4. Custom Affinity

Correct Answer:

  • Bumper Ads

Which statement is true about non-skippable in-stream ads?

Options 1:

  1. Non-skippable in-stream ads are available on YouTube and advertiser websites.
  2. Non-skippable in-stream ads are available in auction or as a reservation buy.
  3. Non-skippable in-stream ads can be bought on target CPM or CPD.
  4. Non-skippable in-stream ads are six-second ads that show before a video.

Correct Answer:

  • Non-skippable in-stream ads are available in auction or as a reservation buy.

Options 2:

  1. Non-skippable in-stream ads are available on YouTube and Google Maps.
  2. Non-skippable in-stream ads are six-second ads that show before a video.
  3. Non-skippable in-stream ads are bought on target CPM through Google Ads.
  4. Non-skippable in-stream ads complement TV campaigns and incremental reach.

Correct Answer:

  • Non-skippable in-stream ads complement TV campaigns and incremental reach.

Options 3:

  1. Non-skippable in-stream ads are available on YouTube and advertiser websites.
  2. Non-skippable in-stream ads are most similar to ads shown on TV.
  3. Non-skippable in-stream ads are six-second ads that show before a video.
  4. Non-skippable in-stream ads are bought on target CPM or CPV through Google Preferred.

Correct Answer:

  • Non-skippable in-stream ads are most similar to ads shown on TV.

Google Video Partners are partnerships formed through which Ad service?

Options 1:

  1. Google Search Ads
  2. Google AdSense
  3. Google Analytics 360
  4. Google Marketing Platform

Correct Answer:

  • Google AdSense

Options 2:

  1. Google Ad Manager
  2. Google Shopping
  3. Google Search Ads
  4. Google Tag Manager 360

Correct Answer:

  • Google Ad Manager

Options 3:

  1. Google Local Catalog ads
  2. Google My Business
  3. Google AdMob
  4. Google Showcase ads

Correct Answer:

  • Google AdMob

Which statement is true about bumper ads?

Options 1:

  1. They’re purchased on a cost-per-view basis.
  2. They’re available on YouTube and Google Search.
  3. They’re designed for a mobile-first world.
  4. They have the lowest CPM among outstream formats.

Correct Answer:

  • They’re designed for a mobile-first world.

Options 2:

  1. They’re a 15-second, skippable, in-stream ad format.
  2. They’re bought on a cost-per-view basis.
  3. They run outside of a video stream.
  4. They can be purchased through Google Ads or Google Preferred.

Correct Answer:

  • They can be purchased through Google Ads or Google Preferred.

Options 3:

  1. They’re in-stream ads that appear following a video.
  2. They’re in-stream ads, skippable after five seconds.
  3. They’re located at the top of the YouTube video home feed.
  4. They provide reach, frequency, and brand awareness.

Correct Answer:

  • They provide reach, frequency, and brand awareness.

Aside from conversion tracking, what’s a requirement for using store visits?

  1. The advertiser must spend $50,000 on Google Ads and YouTube monthly.
  2. The advertiser must have at least 25 employees at each listed location.
  3. The advertiser must have at least 10 video ads currently in their account.
  4. The advertiser must have multiple physical locations in eligible countries.

Correct Answer:

  • The advertiser must have multiple physical locations in eligible countries.

Certification Questions & Certification Answers

What is one reason an advertiser would choose YouTube for action?

  1. Over 85% of people search for a product on Google, then use YouTube to learn more about it before they purchase.
  2. Over 55% of people search for a product on Google, then use YouTube to learn more about it before they purchase.
  3. Over 75% of people search for a product on Google, then use YouTube to learn more about it before they purchase.
  4. Over 65% of people search for a product on Google, then use YouTube to learn more about it before they purchase.

Correct Answer:

  • Over 55% of people search for a product on Google, then use YouTube to learn more about it before they purchase.

Ira’s planning a YouTube campaign for a new bridal shop looking to attract brides-to-be. He’s sure that Intent audience solutions offer the best chance at success. Which intent audience solution should he recommend to this particular client?

  1. Persona Match
  2. Store Visits
  3. Life Events
  4. Targeted Brand

Correct Answer:

  • Life Events

Based on Google’s analysis of bumper ads, what caused a significant increase in ad recall?

  1. When the bumper ad showed for 10 seconds.
  2. When consumers viewed a bumper ad three or more times.
  3. When the bumper ad was skippable.
  4. When the bumper ad was shown on the right frame.

Correct Answer:

  • When consumers viewed a bumper ad three or more times.

Hiro’s construction client wants to reach people who’ve shown an interest in purchasing a home. Which Intent audience solution should Hiro recommend?

  1. Buy Habits audience
  2. Life Events audience
  3. Customer Match audience
  4. New Changes audience

Correct Answer:

  • Life Events audience

What are the three key reasons advertisers choose YouTube to help build their brands?

  1. YouTube has the lowest overall click costs, the widest range of third party tools, and standardized automation.
  2. YouTube has the most engaged audience, is powered by Google data and tools, and delivers proven results.
  3. YouTube has the fastest load times on any device, built-in developer tools, and guaranteed conversion costs.
  4. YouTube has the largest technical support team, the cheapest ad placements, and an enormous asset library.

Correct Answer:

  • YouTube has the most engaged audience, is powered by Google data and tools, and delivers proven results.

How does an advertiser benefit from using Google Surveys?

  1. Google Surveys can see what people are searching for and find related topics.
  2. Google Surveys can validate the advertiser’s idea through the world’s largest focus group.
  3. Google Surveys can plan an ad campaign by trendspotting and nowcasting.
  4. Google Surveys can discover the top questions the advertiser’s target audience is asking.

Correct Answer:

  • Google Surveys can validate the advertiser’s idea through the world’s largest focus group.

Mira explained to a new client how YouTube can help brands reach the most attractive customers and prospects by helping them tap into real-time data and powerful signals to be more effective storytellers. Which other benefit of YouTube audience solutions should she mention?

  1. Free Google credits
  2. Cross-device reach
  3. Lower budget cap

Correct Answer:

  • Cross-device reach

After a discussion with a Google Audience Specialist, Reilly is ready to suggest the use of Detailed Demographics to her YouTube clients. What are two characteristics of Detailed Demographics? (Choose two.) Select All Correct Responses

  1. Music preference
  2. Education
  3. Homeownership status
  4. Pet ownership

Correct Answer:

  • Education
  • Homeownership status

In Google’s ABCDs, what are two recommendations for connecting with viewers? (Choose two.) Select All Correct Responses

  1. Force a user into a sign-up or e-mail capture to exit the ad display.
  2. film ads that have a depressing emotional factor to gain sympathy.
  3. Increase your ad’s pacing to capture attention and keep it longer.
  4. Use video shots from movies and television shows to get attention.
  5. Leverage the power of audio in your ads to lift brand awareness.

Correct Answer:

  • Increase your ad’s pacing to capture attention and keep it longer.
  • Leverage the power of audio in your ads to lift brand awareness.

Aaron’s client is an architect who’d like to use YouTube to reach more potential customers. The client believes one generic ad should be enough to do the job, but Aaron knows that’s a questionable approach. What can Aaron tell the client about ad relevance on YouTube to change his mind?

  1. Viewers can remember relevant ads twice as long as those aimed at generic audiences.
  2. Viewers seeing relevant ads had larger transactions on average than those served generic ads.
  3. Viewers pay three times more attention to relevant ads than those aimed at generic audiences.
  4. Viewers served relevant ads were five times more likely to write an online review of the business.

Correct Answer:

  • Viewers pay three times more attention to relevant ads than those aimed at generic audiences.

Which is a tip Google recommends to create an effective bumper ad?

  1. Leave the audio out of your ad.
  2. Include all your ideas in one ad.
  3. Focus on a single, simple purpose.
  4. Shorten an existing YouTube ad.

Correct Answer:

  • Focus on a single, simple purpose.

What counts as a view-through conversion in a TrueView for action campaign?

  1. User sees just an impression of the ad and converts within 24 hours.
  2. User sees just an impression of the ad and converts within three days.
  3. User clicks on an element of the ad and converts within three days.
  4. User clicks on an element of the ad and converts within 24 hours.

Correct Answer:

  • User sees just an impression of the ad and converts within 24 hours.

Which bidding strategy works to hit your desired CPA and allows you to achieve more conversions at a stronger ROI without manual optimization?

  1. Target cost-per-click (CPC)
  2. Target cost-per-view (eCPV)
  3. Target-cost-per-acquisition (tCPA)
  4. Target cost-per-lead (tCPL)

Correct Answer:

  • Target-cost-per-acquisition (tCPA)

Match the TrueView ad format with its corresponding bidding type. (Not all options are used.)

  1. TrueView for action
  2. TrueView discovery
  3. TrueView in stream
  4. TrueView for reach

Correct Answer:

  • CPV (2)
  • CPV (3)
  • CPA (1)
  • CPM (4)

Which ad rotation option can’t be used for AdWords for video campaigns?

  1. Optimize for clicks
  2. Optimize for views
  3. Rotate evenly
  4. Optimize for conversions

100% Correct Answer

  • Optimize for clicks

True or False: You can use contextual targeting with AdWords for video.

  1. True
  2. False

Correct Answer:

  • True

If someone clicks a TrueView video discovery ad thumbnail, where do they land?

  1. The video on the YouTube watch page or advertiser’s channel
  2. The advertiser’s YouTube Masthead
  3. The advertiser’s website
  4. The ad’s destination URL

100% Correct Answer

  • The video on the YouTube watch page or advertiser’s channel

If someone clicks a TrueView video discovery ad, where do they land?

  1. The video on the YouTube watch page or advertiser’s channel
  2. The advertiser’s YouTube Masthead
  3. The advertiser’s website
  4. The ad’s destination URL

100% Correct Answer

  • The video on the YouTube watch page or advertiser’s channel

A viewer can skip a TruView in-stream video ad after:

  1. 5 seconds
  2. 2 seconds
  3. 7 seconds
  4. 10 seconds

100% Correct Answer

  • 5 seconds

A client who wants to advertise before, during, or after popular videos on the Google Display Network (GDN) should:

  1. add the keyword “video” to relevant campaigns
  2. bundle display ads for each target audience
  3. add a call-to-action (CTA) overlay to video ads
  4. create a video ad campaign

100% Correct Answer

  • create a video ad campaign

How can you reserve Google Preferred and Mastheads ads?

  1. In YouTube
  2. With Brand Lift
  3. Through a Google representative
  4. In AdWords

100% Correct Answer

  • Through a Google representative

TrueView in-display ads run on which YouTube pages?

  1. Search only
  2. Home, watch, and search
  3. Home, watch, and subscriptions
  4. Watch only

Correct Answer:

  • Home, watch, and search

With TrueView in-display ads, advertisers can target:

  1. The Google Display Network (GDN).
  2. YouTube and the Google Display Network (GDN).
  3. All of the listed answers are incorrect.
  4. YouTube.

Correct Answer:

  • YouTube and the Google Display Network (GDN).

True of False: Advertisers can use call-to-action overlays (CTAs) for free.

  1. False
  2. True

Correct Answer:

  • True

With AdWords for video, an advertiser can target:

  1. All of the listed answers are correct
  2. Websites on the Google Display Network (GDN)
  3. Specific YouTube channels
  4. Specific YouTube videos

Correct Answer:

  • All of the listed answers are correct

____ targeting enables advertisers to target specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.

  1. Placement
  2. Contextual
  3. Interest
  4. Topic

100% Correct Answer

  • Placement

TrueView in-display video ads run on:

  1. The Search Network and the Display Network
  2. The YouTube Network
  3. The Display Network
  4. YouTube video and search pages and the Display Network

Correct Answer:

  • YouTube video and search pages and the Display Network

What does linking an AdWords account to a YouTube account allow an advertiser to do?

  1. Access additional video reporting metrics
  2. All of the listed answers are correct
  3. Create call-to-action (CTA) overlays
  4. Create a remarketing list

100% Correct Answer

  • All of the listed answers are correct

With TrueView in-stream ads, an advertiser pays:

  1. on a cost-per-thousand-impressions (CPM) basis
  2. when the viewer watches at least 30 seconds of the video or completes it
  3. only when the viewer clicks the video
  4. when the viewer watches five seconds of the video

Correct Answer:

  • when the viewer watches at least 30 seconds of the video or completes it

A TrueView in-display video ad needs to be:

  1. There isn’t a time limit
  2. about 2 minutes
  3. less than 30 seconds
  4. more than 30 seconds

Correct Answer:

  • There isn’t a time limit

TrueView in-display ads can run on:

  1. The Display Network
  2. The Search Network and the Display Network
  3. YouTube and the Display Network
  4. YouTube

Correct Answer:

  • YouTube and the Display Network

True or False: Advertisers can implement a remarketing tag for mastheads

  1. True
  2. False

Correct Answer:

  • True

True or False: The standard banner size supported by YouTube is 300×250.

  1. True
  2. False

Correct Answer:

  • True

Which of the following is a tip for optimizing a TrueView video ad campaign?

  1. Remove all but one targeting group from the campaign.
  2. Add exclusions to the campaign or targeting group.
  3. All of the listed answers are incorrect.
  4. Increase each target group’s bid by 100%.

Correct Answer:

  • Add exclusions to the campaign or targeting group.

An advertiser is charged for a TrueView in-display ad when a viewer:

  1. watches the entire ad.
  2. watches a TrueView in-stream ad after watching an in-display ad.
  3. chooses to watch the ad by clicking a thumbnail.
  4. shares the ad.

Correct Answer:

  • chooses to watch the ad by clicking a thumbnail.

_______ is used for AdWords for video campaigns.

  1. Cost-per-click (CPC) bidding
  2. Cost-per-acquisition (CPA) bidding
  3. Cost-per-thousand-impressions (CPM) bidding
  4. Cost-per-view (CPV) bidding

Correct Answer:

  • Cost-per-view (CPV) bidding

What is the view-through rate (VTR) of a campaign that has received 10,000 impressions and 900 views, and a channel that has received 200 subscriptions?

  1. 0.2
  2. 0.11
  3. 0.02
  4. 0.09

Correct Answer:

  • 0.09

Average video view duration metrics are accessible through:

  1. The YouTube Channel watch page.
  2. The YouTube analytics audience retention tab.
  3. AdWords reports and uploads tab.
  4. AdWords campaign tab.

Correct Answer:

  • The YouTube analytics audience retention tab.

True or False: YouTube remarketing lists can be used with standard text ads and display ads.

  1. False
  2. True

Correct Answer:

  • True

An advertiser who wants to ensure a specific reach for a specific price on YouTube should use:

  1. Reservation buying.
  2. Placement targeting.
  3. TrueView video ads.
  4. Interest targeting.

Correct Answer:

  • Reservation buying.

If an advertiser adds interest categories and topics to the same targeting group, then a TrueView ad will show:

  1. only on targeted topics.
  2. only on targeted interest categories.
  3. on targeted topics and interest categories.
  4. only when targeted topics and interest categories match.

Correct Answer:

  • only when targeted topics and interest categories match.

______________ is the most effective way to control the number of times a user sees an ad.

  1. Setting a lower cost-per-view (CPV) bid at the campaign-level
  2. Monitoring audience retention metrics with YouTube Analytics
  3. Setting a frequency cap
  4. Lowering bidding levels

Correct Answer:

  • Setting a frequency cap

True or False: With TrueView in-stream ads, the advertiser pays when a user clicks the video.

  1. True
  2. False

Correct Answer:

  • False

TrueView video discovery ads run on:

  1. YouTube videos and YouTube search pages
  2. The YouTube Network
  3. The Display Network
  4. The Search Network and the Display Network

100% Correct Answer

  • YouTube videos and YouTube search pages

Related Options:

  1. YouTube watch pages and Masthead ads, and Google search results
  2. YouTube videos and search results, and the Display Network
  3. Google TV, Google search results, and the Display Network
  4. YouTube homepage, channels, watch pages, and search results, and the Display Network

100% Correct Answer

  • YouTube homepage, channels, watch pages, and search results, and the Display Network

Related Options

  1. The Display Network
  2. YouTube video and search pages and the Display Network
  3. The YouTube Network
  4. The Search Network and the Display Network

100% Correct Answer
YouTube video and search pages and the Display Network

Please Note:
TrueView video discovery ads can run across YouTube and Google Display Network. On YouTube they can run on the search results and watch pages for both desktop and m.youtube.com, as well as the homepages for desktop and YouTube mobile apps.

The best way to initiate a reserve buy is to:

  1. All of the listed answers are incorrect.
  2. Contact a Google sales representative.
  3. Create a reservation campaign in AdWords.
  4. Create a normal video campaign in AdWords.

Correct Answer:

  • All of the listed answers are incorrect.

What are creative best practices for a TrueView in-stream ad?

  1. Add a call-to-action (CTA) overlay.
  2. Deliver the most important message early in the video.
  3. Provide clear next steps that customers can take action on.
  4. All of the listed answers are correct.

Correct Answer:

  • All of the listed answers are correct.

Advertisers who want to pay only when a user watches their ad should use:

  1. Text ads.
  2. YouTube homepage ads.
  3. Cost-per-thousand-impressions (CPM).
  4. TrueView in-stream ads.

Correct Answer:

  • TrueView in-stream ads.

Viewers are added to an advertiser’s YouTube remarketing list when they:

  1. watch, comment, like, or share an advertiser’s YouTube video.
  2. sign in to YouTube.
  3. set up a YouTube account.
  4. click a text ad in Google search results.

Correct Answer:

  • watch, comment, like, or share an advertiser’s YouTube video.

Where does the user land if they click a TrueView in-display ad?

  1. The advertiser’s YouTube watch page or channel.
  2. The advertiser’s website.
  3. The advertiser’s YouTube masthead.
  4. The ad’s destination URL.

Correct Answer:

  • The ad’s destination URL.

Initial remarketing list size for AdWords for video campaigns includes users from the last:

  1. 15 days.
  2. 540 days.
  3. 30 days.
  4. You cannot include visitors from past days.

Correct Answer:

  • 30 days.

TrueView in-display ads run on which networks:

  1. Google Search Network and Google Display Network
  2. YouTube Search Network and Google Display Network
  3. YouTube Search Network
  4. Google Display Network

Correct Answer:

  • Google Search Network and Google Display Network

Which of these can be created to run on YouTube and the Google Display Network?

  1. Homepage expandable Masthead ads
  2. TrueView and VideoPlus ads
  3. VideoPlus ads
  4. TrueView and Lightbox ads

Correct Answer:

  • TrueView and Lightbox ads

Which of the following remarketing lists can be used for a video campaign?

  1. People who skipped your TrueView in-stream ads
  2. People who clicked the +1 button on the advertiser’s Google+ page
  3. All of the listed answers are correct
  4. People who watched certain videos from the advertiser’s YouTube channel

Correct Answer:

  • People who watched certain videos from the advertiser’s YouTube channel

True or False: TruView in-stream ads and TruView in-display ads can be in the same video campaign.

  1. False
  2. True

Correct Answer:

  • True

With TrueView Video Discovery ads, advertisers can target:

  1. The Google Display Network (GDN).
  2. YouTube and the Google Display Network (GDN).
  3. All of the listed answers are incorrect.
  4. YouTube.

Correct Answer:

  • YouTube and the Google Display Network (GDN).

____ ads can show on YouTube search results before they’re approved, but they can’t run on YouTube or the Google Display Network until fully reviewed and approved.

  1. Approved
  2. Eligible
  3. Paused
  4. Disapproved

Correct Answer:

  • Eligible

What’s the maximum number of targeting groups you can create in a video campaign?

  1. There isn’t a limit
  2. 50
  3. 1
  4. 10

Correct Answer:

  • 10

Which is true when creating a targeting group for a video campaign?

  1. You can see estimates for views and average cost-per-view (CPV) values
  2. All of the listed answers are correct
  3. You can customize bids per TrueView ad format
  4. You can enable targeting groups for certain ads

Correct Answer:

  • All of the listed answers are correct

How is a user added to a video remarketing list?

  1. After five seconds of the video.
  2. When the user clicks the video.
  3. When a view occurs.
  4. When the user purchases something from the advertiser’s website.

Correct Answer:

  • When a view occurs.

True or False: TrueView in-stream ads and TrueView in-display ads can be in the same AdWords for video campaign.

  1. False
  2. True

Correct Answer:

  • True

True or False: Advertisers have to implement a code to use the remarketing feature on AdWords for video.

  1. False
  2. True

Correct Answer:

  • False

Why should a YouTube account be linked to a Google+ page?

  1. So your video ads appear on Google+, too
  2. To get a “YouTube tab” on the Google+ profile
  3. For auto-sharing of uploads to Google+ with customized posts
  4. To get a “YouTube” tab on the Google+ profile and for auto-sharing of uploads to Google+ with customized posts

Correct Answer:

  • To get a “YouTube” tab on the Google+ profile and for auto-sharing of uploads to Google+ with customized posts

True or False: Advertisers cannot combine AdWords remarketing lists with a video remarketing list created in YouTube.

  1. True
  2. False

Correct Answer:

  • False

What’s the first step when determining the right video solution for your campaign?

  1. find the KPIs that measure your goal
  2. Determine your campaign goals
  3. Choose the video solution that drives that goal
  4. Optimize your campaign

100% Correct Answer

  • Determine your campaign goals

Which of the following can be targeted when building a mobile video masthead?

  1. YouTube.com
  2. All of the listed answers are correct
  3. An iOS app
  4. An Android app

Correct Answer:

  • All of the listed answers are correct

A video targeting group:

  1. mixes and matches targeting settings for the best exposure
  2. combines a video ad with a display ad for the best exposure
  3. combines several of a campaign’s targeting groups for the best exposure
  4. places multiple video ads from a campaign on select websites

Correct Answer:

  • mixes and matches targeting settings for the best exposure

How much did the amount of time people spend watching video on the internet grow between the end of 2013 and the end of 2014?

  1. 28.5%
  2. 18.5%
  3. 48.5%
  4. 38.5%

Correct Answer:

  • 38.5%

When setting up targeting groups for video ads, it’s most effective to:

  1. select a maximum of 3 targeting groups
  2. select at least 5 advanced audience options
  3. target broadly by demographic groups, topics, or interests
  4. target narrowly by demographic groups, topics, or interests

Correct Answer:

  • target narrowly by demographic groups, topics, or interests

Which video ads can be created with AdWords for video?

  1. Homepage expandable masthead unit
  2. TrueView ads
  3. Engagement ads
  4. InVideo ads

Correct Answer:

  • TrueView ads

True or False: AdWords for video is only recommended for branding.

  1. True
  2. False

Correct Answer:

  • False

Which should be considered when analyzing campaign performance of different TrueView video ad formats?

  1. Quartiles only.
  2. View-through rate (VTR) only.
  3. View-through rate (VTR) and quartiles.
  4. Quartiles and website clicks.

Correct Answer:

  • View-through rate (VTR) and quartiles.

True or False: AdWords for video ads can use private videos.

  1. True
  2. False

Correct Answer:

  • False

Using advanced campaign settings, YouTube remarketing, and call-to-action overlays (CTAs) are all tips for optimizing:

  1. video ad campaigns.
  2. bidding strategies.
  3. cost-per-view (CPV) bidding strategies.
  4. TrueView in-display ads.

Correct Answer:

  • video ad campaigns.

TrueView in-stream ads and in-display ads appear, respectively:

  1. before videos and as clickable thumbnails
  2. as clickable thumbnails and before videos
  3. to the left and right of videos
  4. at the top and bottom of videos

Correct Answer:

  • before videos and as clickable thumbnails

Your manager wants to know how Google can help your brand get in front of mobile users. What might you say?

  1. Google does not provide cross-device targeting at this time.
  2. Mobile is a behavior and not a technology. The Google Network has massive reach and enables brands to easily tap into these behaviors in real time.
  3. TV is the way to go. On mobile alone, TV reaches more 18- to 49-year-olds than YouTube.
  4. Google doesn’t have the mobile ad formats across search, display, and video to persuade our customers.

100% Correct Answer

  • Mobile is a behavior and not a technology. The Google Network has massive reach and enables brands to easily tap into these behaviors in real time.

What does digital media offer that TV advertising does not?

  1. Demographic targeting
  2. Upfront deals
  3. Reach
  4. Real-time optimization

100% Correct Answer

  • Real-time optimization

Yoko wants to re-engage prior customers who’ve visited her YouTube channel but haven’t downloaded the shopping app. What can she identify to make a video remarketing list?

Ad impressions, users who have downloaded the app
Ad impressions, users who have subscribed to her company’s video channel
Users who have subscribed to her company’s video channel, users who haven’t downloaded the app
Ad impressions, users who haven’t downloaded the app

If the primary goal for your video campaign is influencing consideration, what are the KPIs you’d look at?

  1. View-through rate, watch time, favorability lift, consideration lift, and brand interest lift
  2. Views, impressions, unique users, awareness lift, and ad recall lift
  3. Sales and purchase intent lift
  4. Clicks, calls, and sign-ups

100% Correct Answer

  • View-through rate, watch time, favorability lift, consideration lift, and brand interest lift

Sebastien wants to get a good read on how his users are interacting with his videos across different geographies of his target demographic. For example, it would be helpful to know what calls-to-action are driving higher clickthrough rates. In which report of YouTube Analytics would he be able to access this kind of data?

  1. Engagement report
  2. Likes and dislikes report
  3. Audience retention report
  4. Watch time report

100% Correct Answer

  • Engagement report

These people are redefining what it means to be a celebrity by being approachable, conversational, and authentic to millions of dedicated followers. They can activate millions of fans with a click of the “publish” button — and some are sharing the spotlight with brands.

  1. Brands
  2. Fans
  3. Creators
  4. Networks

Correct Answer:

  • Creators

Video campaign up and running, check! Now how’s it doing? Holly has just a few minutes to pull some data together on how her audience is responding to the ads. In particular, she wants to know how well her ads are resonating — whether viewers are interacting with the ads they see. What metric should she investigate in AdWords Reporting?

  1. Clickthrough rate (CTR)
  2. Cost-per-view (CPV)
  3. View rate
  4. Viewthrough rate

100% Correct Answer

  • Clickthrough rate (CTR)

Where on YouTube can TrueView video discovery ads run?

  1. YouTube watch pages and Masthead ads, and Google search results
  2. YouTube homepage, YouTube search results and watch pages
  3. YouTube videos and Google search results
  4. Google TV, Google search results, and the Display Network

100% Correct Answer

  • YouTube homepage, YouTube search results and watch pages

Your agency is looking to run a video campaign that has flexible pricing, real-time optimization, and an ad format that allows users to opt out of watching. Where can you implement this campaign?

  1. AdWords and DoubleClick Bid Manager
  2. AdWords only
  3. DoubleClick Bid Manager only
  4. YouTube

Correct Answer:

  • AdWords and DoubleClick Bid Manager

Maria wants to make sure and share her video ads when her target audience is most likely to view them! When setting up her TrueView Standard video campaign in AdWords, what setting allows her to adjust these parameters?

  1. Mobile and Tablet options
  2. Scheduling and Delivery
  3. Budget
  4. Bidding

100% Correct Answer

  • Scheduling and Delivery

Cards are a great way to increase engagement with your video ad or brand. Where do you create cards?

  1. Bumper ads
  2. AdWords
  3. YouTube
  4. Google Preferred

100% Correct Answer

  • YouTube

For her latest TrueView in-stream ad, Jacquline’s primary goal is to get her brand noticed with the 18-25 year-old set. What could she incorporate in her video to help humanize her brand?

  1. Add music
  2. Feature animation
  3. Use humor
  4. Collaborate with a YouTube creator

100% Correct Answer

  • Collaborate with a YouTube creator

Your agency wants to run an ad campaign that reaches audiences that are hard to find on TV, impacts customers with engaging formats, and allows your team to measure and optimize their campaigns in near real time. Where can you advertise to accomplish all three of these objectives?

  1. Your local newspaper
  2. Radio
  3. TV
  4. YouTube

100% Correct Answer

  • YouTube

What benefit of advertising with TrueView best serves a new video advertiser hoping to share his niche brand story with just the right audience?

  1. You can tell a personal brand story.
  2. You can set up a video campaign in just a few minutes.
  3. You can reach a targeted audience on YouTube and with partners across the Google Display Network.
  4. You can measure your success using the powerful video performance tools AdWords Video Analytics and YouTube Analytics.

Correct Answer:

  • You can reach a targeted audience on YouTube and with partners across the Google Display Network.

What tool measures brand metrics along the marketing funnel like brand consideration or purchase intent?

  1. YouTube Analytics
  2. AdWords Reporting
  3. Video Performance Data
  4. Google Brand Lift

Correct Answer:

  • Google Brand Lift

What is a key difference between reservation buying and auction buying?

  1. Reservation buying means pre-packaged lineups, while auction buying is for individual impressions.
  2. Reservation buying is done programmatically, while auction buying is done manually.
  3. Reservation buying is done manually, while auction buying is done through a Google representative.
  4. Reservation buying includes hard-to-sell inventory, while auction buying does not.

Correct Answer:

  • Reservation buying means pre-packaged lineups, while auction buying is for individual impressions.

Tom has his sights set on this TrueView in-stream ad launching his new food truck company app. What creative element encourages his customers to interact with the ad and actually take action?

  1. His company’s brand name
  2. A direct call-to-action (CTA)
  3. His company logo
  4. Background music

Correct Answer:

  • A direct call-to-action (CTA)

Before finalizing the target audience for his next campaign, Sacha would like to find out more about what his potential audience, especially what they think about his product. What Google tool could he use to gain this insight quickly?

  1. Google Shopping Insights
  2. Google Trends
  3. Google Correlate
  4. Google Surveys

100% Correct Answer

  • Google Surveys

If the primary goal for your video campaign is building awareness, what are the KPIs you’d look at?

  1. View-through rate, watch time, favorability lift, consideration lift, and brand interest lift
  2. Views, impressions, unique users, awareness lift, and ad recall lift
  3. Clicks, calls, and sign-ups
  4. Sales and purchase intent lift

Correct Answer:

  • Views, impressions, unique users, awareness lift, and ad recall lift

Which ad format gives viewers the choice of whether or not to watch your ad, and helps drive brand consideration?

  1. Google Preferred
  2. TrueView ads
  3. Mastheads
  4. Bumper ads

100% Correct Answer

  • TrueView ads

TrueView video ads can be especially effective for driving what goals?

  1. Consideration and action
  2. Awareness and consideration
  3. Only awareness
  4. Action and awareness

100% Correct Answer

  • Consideration and action

Jared would like to use video remarketing to re-engage his current YouTube audience with a new product release. What’s the critical first step he needs to take within AdWords to start a video remarketing campaign?

  1. Link his current AdWords account to his existing YouTube channel
  2. Select the viewer actions he wants to target for his list
  3. Set the membership duration to Open to ensure he captures all users for an open ended period of time, even new ones
  4. Add the remarketing list to his campaign

100% Correct Answer

  • Link his current AdWords account to his existing YouTube channel

What can you use to connect with people based on their purchase intent?

  1. Google’s in-market audiences
  2. Similar audiences
  3. Custom affinity audiences
  4. Customer Match

100% Correct Answer

  • Google’s in-market audiences

Video campaigns can help advertisers optimize for:

  1. impressions
  2. conversions
  3. views and engagements
  4. clicks

100% Correct Answer

  • views and engagements

A huge fan of both in-stream and discovery ads, what advice would you share with Andreas who would like to set up his video campaign in AdWords?

  1. Create one ad group for both in-stream and video discovery ads
  2. Create one ad group for in-stream ads and one for video discovery ads
  3. Import videos for both in-stream and discovery ads using the import video group feature
  4. Select the video links in the video component Properties panel to add a video to an ad group

100% Correct Answer

  • Create one ad group for in-stream ads and one for video discovery ads

_______ is used to measure video campaigns.

  1. Cost-per-click (CPC) bidding
  2. Cost-per-view (CPV) bidding
  3. Cost-per-acquisition (CPA) bidding
  4. Cost-per-thousand-impressions (CPM) bidding

100% Correct Answer

  • Cost-per-view (CPV) bidding

What are the three components in the YouTube ecosystem?

  1. Brands, publishers, and advertisers
  2. Fans, creators, and advertisers
  3. Fans, publishers, and producers
  4. Creators, agencies, and publishers

100% Correct Answer

  • Fans, creators, and advertisers

You work for an advertiser or agency with an upfront deal. What is the best way to reserve Google Preferred inventory?

  1. AdWords
  2. Through a Google representative
  3. Through a third-party provider
  4. YouTube

100% Correct Answer

  • Through a Google representative

How can you launch Google Preferred and/or Mastheads ads?

  1. In YouTube
  2. With Brand Lift
  3. Through a Google representative
  4. In AdWords

100% Correct Answer

  • Through a Google representative

Which is the best tip for optimizing a TrueView video for viewer engagement?

  1. Add exclusions to the campaign
  2. Increase each target group’s bid by 100%
  3. Run both an in-stream and a video discovery version of the ad
  4. Look at engagement rate for targeting and focus on the methods with the highest view through rate

100% Correct Answer

  • Look at engagement rate for targeting and focus on the methods with the highest view through rate

You’re an agency that needs to know the technical specifications to build and implement your upcoming video campaign. Where can you go to find out how each ad format works, creative submission timelines, technical specifications, reporting, and third-party tracking capabilities?

  1. Through the third-party request form
  2. In the Google Display Specifications site
  3. Through a Google representative
  4. In the AdWords Help Center

100% Correct Answer

  • In the Google Display Specifications site

You want to plan YouTube media in terms of reach and frequency, talk in terms of GRPs and cost per points. What Google measurement solution will you use?

  1. Google’s reach solutions
  2. Sales Lift
  3. Google Consumer Surveys
  4. Brand Lift

100% Correct Answer

  • Google’s reach solutions

What is Google’s programmatic buying platform?

  1. YouTube
  2. AdWords
  3. Google Analytics
  4. DoubleClick Bid Manager

100% Correct Answer

  • DoubleClick Bid Manager

Linking a YouTube channel to an AdWords account lets you:

  1. manage one channel from one Google account and let multiple people manage a channel
  2. use brand accounts to manage many YouTube channels at once or to manage multiple Google Accounts
  3. manage one channel from one Google account
  4. manage multiple channels from one Google account

100% Correct Answer

  • use brand accounts to manage many YouTube channels at once or to manage multiple Google Accounts

Google helps marketers connect with people using what three kinds of data?

  1. Declared, social, and offline
  2. Passion, purchase intent, and personalization
  3. Declared, matched, and demographic
  4. Demographic, purchase intent, and declared

100% Correct Answer

  • Passion, purchase intent, and personalization

In his TrueView discovery ad, Amir wants to invite people to click to watch his YouTube video about a DIY home improvement project. What call to action language gives learners a reason to take action?

  1. Start now
  2. Download this
  3. Click here
  4. Learn how to build a table

Correct Answer:

  • Learn how to build a table

Mavi wants to do a collaboration with a YouTube star in which she includes her brand’s message in the creator’s video. What type of collaboration does this describe?

  1. A creator video in which the brand’s message is integrated or shared via a “shout out”
  2. A series of brand videos in which the creator is mentioned throughout
  3. An integrated approach in which the brand collaborates with multiple creators to weave in the brand story
  4. A one-off video in which the brand is highlighted

100% Correct Answer

  • A creator video in which the brand’s message is integrated or shared via a “shout out”

Matias is thrilled about including video remarketing in his latest campaign strategy to bolster pre-holiday sales of his company’s new toy release. He is eager to re-engage with his prior customers who are exploring his YouTube content. What benefit of video remarketing meets his need?

  1. It’s cost-efficient by remarketing to customers based on past behaviors that may offer a higher return on investment.
  2. It can be set up in AdWords in a few steps.
  3. It offers the opportunity to target specific customers and create personalized messaging to his audience that has shown interest for similar toys on his YouTube channel.
  4. It allows for reaching a very broad audience — a scope that includes YouTube, as well as Google’s Search and Display Network.

100% Correct Answer

  • It offers the opportunity to target specific customers and create personalized messaging to his audience that has shown interest for similar toys on his YouTube channel.

An advertiser wants to know the minimum amount of money that she must spend on an AdWords campaign. What should you tell her?

  1. $2
  2. $5
  3. $100.00
  4. There is no minimum

100% Correct Answer

  • There is no minimum

Using a variety of Google tools, Jose was able to glean insight into jean preferences for the area of Chicago in which his new store is opening. However, he has plans to expand nationally! What Google tool could he use to get insight into trends and popularity of products across the U.S.?

  1. Google Trends
  2. Google Shopping Insights
  3. Google Correlate
  4. Google Surveys

100% Correct Answer

  • Google Shopping Insights

A tech-savvy musician, Josef wants to create his first video ad and he has budget to do so! Although he’s a bit concerned about the actual filmmaking part, he is excited to make this ad himself using YouTube’s Director app. Which app feature best supports his need?

  1. The app is available at no cost to him or any businesses — big or small.
  2. It’s mobile-friendly, so he can easily create his video footage on the go.
  3. It offers 100+ ready-to-go video templates designed for a variety of businesses, including his.
  4. It helps connect him with local filmmakers for hire.

100% Correct Answer

  • It offers 100+ ready-to-go video templates designed for a variety of businesses, including his.

On mobile alone, what platform reaches more 18- to 49-year-olds than any broadcast or cable TV network?

  1. YouTube
  2. Gmail
  3. Google+
  4. Google Maps

100% Correct Answer

  • YouTube

In setting up her latest video campaign on YouTube, Susan is faced with the Video targeting tab and a myriad of audience settings. What strategy should she adopt to optimize her campaign’s view rates?

  1. Use what you know — adjust the settings to mimic those used for a prior successful video campaign.
  2. Take it easy — to start, simply go with the default targeting settings while getting used to running an AdWords video campaign.
  3. Start broad — adjust the settings to reach a wide audience, test, and then refine the settings based on the performance data.
  4. Maximize for success — take advantage of each setting to narrow things down based on the insights you’ve uncovered on your ideal audience.

Correct Answer:

  • Start broad — adjust the settings to reach a wide audience, test, and then refine the settings based on the performance data.

In looking at her performance data, Mia recognizes her video ads aren’t driving traffic to her website as well as she had hoped. In particular the clickthrough rates (CTR) are low. What could she do to increase the CTR over time?

  1. Rotate two or three different video ads
  2. Add a call-to-action (CTA) overlay
  3. fine tune her target audience
  4. Shorten the video ad’s duration

100% Correct Answer

  • Add a call-to-action (CTA) overlay

John launched a new line of men’s shoes on his fashion website, and he wants to build awareness about the launch. Which targeting option should he use?

  1. Demographic targeting
  2. In-market audiences
  3. Similar audiences
  4. Gmail ads

100% Correct Answer

  • Demographic targeting

A running shoe company wants to reach “avid marathon runners” instead of just “sports fans”. Which targeting method should this advertiser use?

  1. Demographic targeting
  2. Affinity audiences
  3. Custom affinity audiences
  4. Managed Placements

100% Correct Answer

  • Custom affinity audiences

Which targeting option allows you to re-engage with people who visited your site by serving them ads containing the products they viewed on their visit?

  1. Dynamic remarketing
  2. In-market audiences
  3. Topic targeting
  4. Similar audiences

100% Correct Answer

  • Dynamic remarketing

What is the Google Network?

  1. The term that embodies all of the places where your AdWords ad can appear.
  2. A network of partner websites that will show your AdWords ad.
  3. A network of hardware devices, including chromebooks and android phones where your AdWords ad can appear.
  4. The collective term for Google’s professional support staff that can answer your AdWords questions 24/7.

100% Correct Answer

  • The term that embodies all of the places where your AdWords ad can appear.

How are rich media ads different from other ad formats?

  1. They are a type of text ad
  2. They are displayed on the Search Network
  3. They are ads with animation or other types of motion
  4. They are static image ads

100% Correct Answer

  • They are ads with animation or other types of motion

An advertiser wants to know if Shopping ads will appear on YouTube. What should you tell her?

  1. Shopping Ads can only appear on Google.com
  2. Shopping Ads can only appear on retail websites.
  3. Shopping ads can only show on pre-roll video ads on YouTube
  4. Shopping ads can appear on Google Search partner websites like YouTube

100% Correct Answer

  • Shopping ads can appear on Google Search partner websites like YouTube

_______ is used for video campaigns.

  1. Cost-per-acquisition (CPA) bidding
  2. Cost-per-thousand-impressions (CPM) bidding
  3. Cost-per-view (CPV) bidding
  4. Cost-per-click (CPC) bidding

100% Correct Answer
Cost-per-view (CPV) bidding

________ targeting lets advertisers place ads on specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.

  1. Interest
  2. Topic
  3. Contextual
  4. Placement

100% Correct Answer
Placement

_________ ads can be created and managed through AdWords.

  1. TrueView
  2. Masthead
  3. TV
  4. Reserve-bought

100% Correct Answer
TrueView

_________ are optional, clickable thumbnail images that appear next to TrueView InStream ads on YouTube.

  1. TrueView in-display ads
  2. Companion banners
  3. Companion Mastheads
  4. YouTube Mastheads

100% Correct Answer
Companion banners

A click on a companion banner:

  1. All of the listed answers are correct
  2. can direct to an external URL
  3. can direct to a YouTube channel
  4. counts as a view even if the person hasn’t watched 30 seconds of the ad

100% Correct Answer

  • All of the listed answers are correct

A client who wants to advertise before, during, or after popular videos on the Display Network should:

  1. add the keyword “video” to relevant campaigns
  2. bundle display ads for each target audience
  3. add a call-to-action (CTA) overlay to video ads
  4. create a video ad campaign

100% Correct Answer

  • create a video ad campaign

A TrueView in-stream ad view is counted when a viewer:

  1. watches the ad for a second time
  2. watches or skips the ad
  3. lands on the YouTube page where the ad is running
  4. engages with the ad, for example, by clicking a call to action

100% Correct Answer

  • engages with the ad, for example, by clicking a call to action

Related Options:

  1. Clicks on the ad
  2. watches the entire ad
  3. watches the ad for 30 seconds
  4. All of the above

100% Correct Answer

  • All of the above

A TrueView video discovery ad needs to be:

  1. more than 30 seconds
  2. about 2 minutes
  3. There isn’t a time limit
  4. less than 30 seconds

100% Correct Answer
There isn’t a time limit

A viewer can skip watching a TrueView in-stream ad after:

  1. 5 seconds
  2. 2 seconds
  3. 7 seconds
  4. 10 seconds

100% Correct Answer

  • 5 seconds

An advertiser can use a remarketing tag to target people who’ve:

  1. posted videos on YouTube that mention her products
  2. searched on YouTube for videos about products like hers
  3. subscribed to or unsubscribed from her YouTube channel
  4. set up multiple YouTube accounts

100% Correct Answer

  • subscribed to or unsubscribed from her YouTube channel

An advertiser can:

  1. optimize remarketing by raising bids on topics or channels that generate the greatest ad response
  2. target viewers who are watching competitors’ ads on YouTube
  3. combine an AdWords remarketing list with a Masthead ad unit
  4. remarket video ads from the Search Network on the Display Network

100% Correct Answer

  • optimize remarketing by raising bids on topics or channels that generate the greatest ad response

An advertiser is charged for viewing a TrueView video discovery ad when someone:

  1. clicks and views the first frame of the ad
  2. watches a TrueView in-stream ad after watching a TrueView video discovery ad
  3. watches the entire ad
  4. shares the ad

100% Correct Answer

  • clicks and views the first frame of the ad

Call-to-action (CTA) overlays are compatible with:

  1. TrueView in-display ads that are at least 30 seconds long
  2. TrueView in-display ads only
  3. any TrueView ad format
  4. TrueView in-stream ads only

100% Correct Answer

  • any TrueView ad format

Frequency capping counts include:

  1. all impressions appearing in an ad position of “1”
  2. all impressions, including those that weren’t viewable
  3. only impressions that led to clicks
  4. only impressions that were viewable

100% Correct Answer
all impressions appearing in an ad position of “1”

How can an advertiser calculate the view rate of a video campaign?

  1. By dividing the number of clicks by the number of views
  2. By looking at the percentage of viewers who watched the video until the last quartile
  3. By dividing the number of views by the number of impressions
  4. By dividing the number of impressions by the number of clicks

100% Correct Answer
By dividing the number of views by the number of impressions

How can an advertiser set up AdWords conversion tracking for a TrueView in-stream ad campaign?

  1. By using Google Analytics
  2. By using YouTube Analytics
  3. By creating an AdWords conversion tracking code
  4. You can’t measure conversions with the in-stream format

100% Correct Answer

  • By creating an AdWords conversion tracking code

If an advertiser adds affinity audiences and topics to the same targeting group, a TrueView ad will show:

  1. only on targeted affinity audiences
  2. on targeted topics and affinity audiences
  3. only when targeted topics and affinity audiences match
  4. only on targeted topics

100% Correct Answer

  • only when targeted topics and affinity audiences match

If someone clicks a TrueView in-display ad, where do they land?

  1. The video on the YouTube watch page or advertiser’s channel
  2. The advertiser’s YouTube Masthead
  3. The advertiser’s website
  4. The ad’s destination URL

100% Correct Answer

  • The video on the YouTube watch page or advertiser’s channel

If your client wants a specific reach for a specific price on YouTube, you should use:

  1. reservation buying
  2. placement targeting
  3. affinity audiences
  4. TrueView video ads

100% Correct Answer
reservation buying

If your client wants to pay only when someone views an ad, you should use:

  1. Text ads
  2. Viewable cost-per-thousand-impressions (vCPM) bidding
  3. TrueView ads
  4. YouTube homepage ads

100% Correct Answer

  • TrueView ads

In which TrueView format(s) can an advertiser use a companion banner?

  1. In-stream
  2. In-stream and video discovery
  3. All of the listed answers are incorrect
  4. Video discovery

Correct Answer:
In-stream

Linking a YouTube channel to a Google+ page lets you:

  1. manage one channel from one Google account
  2. manage one channel from one Google account and let multiple people manage a channel
  3. manage multiple channels from one Google account
  4. manage multiple channels from one Google account and let multiple people manage a channel

100% Correct Answer

  • manage multiple channels from one Google account and let multiple people manage a channel

On average, how long does it take for a video ad to get approved?

  1. Video ads are instantly eligible to show on YouTube and the Display Network
  2. 10 business days
  3. 2 hours
  4. 1 business day

100% Correct Answer
1 business day

People are added to an advertiser’s video remarketing list when they:

  1. sign in to YouTube
  2. watch, comment on, like, or share a competitor’s YouTube video
  3. click a text ad in Google search results
  4. watch, comment on, like, or share the advertiser’s YouTube video

100% Correct Answer
watch, comment on, like, or share the advertiser’s YouTube video

The best way to reserve an ad is to:

  1. Create a reservation campaign in AdWords
  2. Enter specifications on the “Reservation” tab
  3. Contact a Google sales representative
  4. Create a standard video campaign

100% Correct Answer

  • Contact a Google sales representative

The initial remarketing list size for video campaigns includes users from the past:

  1. 15 days
  2. 540 days
  3. 30 days
  4. You can’t include visitors from past days

100% Correct Answer

  • 30 days

The most effective way to control the number of times someone sees an ad is by:

  1. Lowering bidding levels
  2. Setting a lower cost-per-view (CPV) bid at the target group level
  3. Setting a frequency cap
  4. Monitoring audience retention metrics with YouTube Analytics

100% Correct Answer

  • Setting a frequency cap

The standard companion banner size for TrueView in-stream ads on YouTube is:

  1. 300×60
  2. 300×80
  3. 300×600
  4. 300×250

100% Correct Answer

  • 300×60

Please Note:
YouTube – 300×60 JPG, static GIF, or PNG
Google Display Network (GDN) – 300×250

To run a TrueView video ad, the video must be uploaded to:

  1. YouTube, with the privacy settings changed to “Private”
  2. YouTube, with the privacy settings changed to “Public” or “Unlisted”
  3. an advertiser’s website
  4. any video hosting site

100% Correct Answer

  • YouTube, with the privacy settings changed to “Public” or “Unlisted”

True or False: Advertisers can set bids per ad format

  1. False
  2. True

100% Correct Answer
True

True or False: Advertisers have to implement a code to use the remarketing feature on a video campaign.

  1. True
  2. False

100% Correct Answer
False

True or False: IP address exclusion is not available for TrueView campaigns.

  1. False
  2. True

100% Correct Answer
True

True or False: More than one YouTube account can be linked to an AdWords account.

  1. False
  2. True

100% Correct Answer

  • True

True or False: To get full access to YouTube Analytics, you need to link your AdWords and YouTube accounts.

  1. True
  2. False

100% Correct Answer
True

True or False: TrueView in-stream ads and TrueView video discovery ads can be in the same video campaign.

  1. True
  2. False

100% Correct Answer
True

True or False: Video ads may appear in videos marked “Private” on YouTube.

  1. True
  2. False

100% Correct Answer

  • False

True or False: With TrueView in-stream video ads, the advertiser pays when someone hovers their cursor over the ad for 5 seconds.

  1. True
  2. False

100% Correct Answer
False

True or False: You can use contextual targeting with videos.

  1. True
  2. False

Correct Answer:

  • True

True or False: YouTube remarketing lists can be used with standard text and display ads.

  1. True
  2. False

100% Correct Answer
True

TrueView campaigns can help advertisers optimize for:

  1. views and engagements
  2. conversions
  3. clicks
  4. impressions

100% Correct Answer
views and engagements

TrueView in-stream ads and video discovery ads appear, respectively:

  1. to the left and right of videos
  2. as clickable thumbnails and before videos
  3. at the top and bottom of videos
  4. before videos and as clickable thumbnails

100% Correct Answer

  • before videos and as clickable thumbnails

TrueView in-stream ads can appear on:

  1. the Google Play Store
  2. YouTube Mastheads
  3. Google search results and YouTube watch pages
  4. YouTube watch pages and mobile video mastheads

100% Correct Answer
YouTube watch pages and mobile video mastheads

TrueView video campaigns can include:

  1. text
  2. videos uploaded directly to YouTube
  3. other video formats
  4. images

100% Correct Answer

  • videos uploaded directly to YouTube

TrueView video discovery ads can run on:

  1. The Search Network and the Display Network
  2. YouTube and the Display Network
  3. YouTube
  4. The Display Network

100% Correct Answer

  • YouTube and the Display Network

TrueView in-display ads run on:

  1. YouTube watch pages and Masthead ads, and Google search results
  2. YouTube videos and search results, and the Display Network
  3. Google TV, Google search results, and the Display Network
  4. YouTube homepage, channels, watch pages, and search results, and the Display Network

100% Correct Answer

  • YouTube homepage, channels, watch pages, and search results, and the Display Network

Related Options

  1. The Display Network
  2. YouTube video and search pages and the Display Network
  3. The YouTube Network
  4. The Search Network and the Display Network

100% Correct Answer
YouTube video and search pages and the Display Network

Please Note:
TrueView video discovery ads can run across YouTube and Google Display Network. On YouTube they can run on the search results and watch pages for both desktop and m.youtube.com, as well as the homepages for desktop and YouTube mobile apps.

Video ads can appear on:

  1. Specific YouTube videos
  2. Websites on the Display Network
  3. All of the listed answers are correct
  4. Specific YouTube channels

100% Correct Answer
All of the listed answers are correct

Video ads can run on:

  1. YouTube and the Display Network
  2. YouTube only
  3. YouTube and video partner sites and apps
  4. The Display Network and video partner sites and apps

100% Correct Answer

  • YouTube and video partner sites and apps

Related Options:

  1. YouTube only
  2. Display Network only
  3. YouTube and apps across the Search Network
  4. YouTube and on video partner sites and on apps across the Display Network

100% Correct Answer

  • YouTube and on video partner sites and on apps across the Display Network

Video advertising on YouTube lets you:

  1. use pay-per-report analytics and pay for click-throughs only
  2. pay a single monthly fee
  3. use free video analytics
  4. use pay-per-report analytics and pay a single monthly fee

100% Correct Answer

  • use free video analytics

Video remarketing is a way to optimize:

  1. conversions
  2. cost-per-view (CPV) bidding strategies
  3. bidding strategies
  4. video campaigns

100% Correct Answer

  • video campaigns

What are best practices for creating a TrueView in-stream ad?

  1. Deliver the most important message early in the video
  2. All of the listed answers are correct
  3. Provide clear next steps so customers can take action
  4. Add a call-to-action (CTA) overlay

100% Correct Answer

  • All of the listed answers are correct

What are the targeting options for Mastheads?

  1. Visitors to the YouTube homepage in a targeted country
  2. Affinity and remarketing
  3. Affinity, remarketing, and topics
  4. Topics and remarketing

100% Correct Answer
Visitors to the YouTube homepage in a targeted country

What do earned actions measure?

  1. Earned visits to the website, earned views, and earned comments
  2. Earned views, earned comments, and earned likes
  3. Earned conversions
  4. Earned visits to the website and earned comments

100% Correct Answer

  • Earned views, earned comments, and earned likes

What does average view frequency measure?

  1. The average number of channel views
  2. All of the listed answers are incorrect
  3. The average view rate for the ad
  4. The average number of times people have viewed the ad

100% Correct Answer

  • The average number of times people have viewed the ad

What does linking an AdWords account to a YouTube account let an advertiser do?

  1. Create call-to-action (CTA) overlays
  2. All of the listed answers are correct
  3. Access more video reporting metrics
  4. Create a remarketing list

100% Correct Answer
All of the listed answers are correct

What is Masthead billing based on?

  1. A flat daily fee
  2. Impressions
  3. Clicks
  4. Impressions and clicks

100% Correct Answer

  • A flat daily fee

What percentage of video views on YouTube come from mobile devices?

  1. More than 75%
  2. More than 50%
  3. Almost 25%
  4. Almost 15%

100% Correct Answer
More than 50%

Related Options:

  1. Almost 25%
  2. More than 75%
  3. Almost 15%
  4. More than 60%

100% Correct Answer

  • More than 60%

What’s an example of a managed placement for a TrueView in-stream ad?

  1. All of the listed answers are correct
  2. A website on the Display Network
  3. A YouTube channel
  4. A specific YouTube video

100% Correct Answer

  • All of the listed answers are correct

What’s the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?

  1. The advertiser pays for a click that brings someone to her website with CPC bidding, and pays when there’s an impression with CPV bidding
  2. The advertiser pays for a click on an ad with CPC bidding, and pays when someone engages with the content — for example by clicking clicking a call to action or watching the first 30 seconds of the ad — with CPV bidding
  3. The advertiser pays for an impression with CPC bidding, and pays when someone watches at least 5 seconds of the ad with CPV bidding
  4. The advertiser pays for a click on her YouTube channel with CPC bidding, and pays for a conversion with CPV bidding

Correct Answer:

  • The advertiser pays for a click on an ad with CPC bidding, and pays when someone engages with the content — for example by clicking clicking a call to action or watching the first 30 seconds of the ad — with CPV bidding

What’s the maximum length a TrueView video ad can be?

  1. 1 minute, 30 seconds
  2. There isn’t a time limit
  3. 30 seconds
  4. 7 minutes

100% Correct Answer

  • There isn’t a time limit

What’s needed for an advertiser to set up a video ad campaign?

  1. A budget for creating professional video ads
  2. A conversion rate of at least 5% on the Search Network
  3. A base AdWords budget in addition to pay-per-click costs
  4. A YouTube video

100% Correct Answer
A YouTube video

What’s the view rate of an AdWords campaign that shows 10,000 impressions, 900 views, and 300 clicks?

  1. 0.02
  2. 0.09
  3. 0.11
  4. 0.2

100% Correct Answer
0.09

When is someone added to an advertiser’s video remarketing list?

  1. When she purchases something from the advertiser’s website
  2. When she clicks the ad
  3. When she views the ad
  4. When she views the ad for the second time

100% Correct Answer

  • When she views the ad

Where would a call-to-action (CTA) overlay show?

  1. On embedded videos
  2. All of the listed answers are correct
  3. On videos on your channel
  4. On TrueView video discovery ads

100% Correct Answer

  • All of the listed answers are correct

Which ad rotation option can’t be used for video campaigns?

  1. Optimize for clicks
  2. Optimize for views
  3. Rotate evenly
  4. Optimize for conversions

100% Correct Answer

  • Optimize for clicks

Which can an advertiser include in a TrueView video ad to increase interactivity?

  1. A blinking border
  2. A scrolling banner
  3. An animated GIF
  4. A card

100% Correct Answer

  • A card

Which can be done in YouTube Analytics?

  1. Check engagement reports
  2. Check the conversion volume
  3. Check the count of TrueView earned actions
  4. Create remarketing lists

100% Correct Answer

  • Check engagement reports

Which can’t be added to a TrueView video?

  1. A mobile app promo
  2. A companion banner
  3. A call-to-action overlay
  4. A ticker tape

100% Correct Answer
A ticker tape

Please Note:

Adding interactive elements can create opportunities for viewers to engage with your brand on a deeper level, beyond watching and enjoying your video ad. Making your video ads interactive can also help you tailor your ads to better achieve specific advertising goals, such as driving app installs, product purchases, or visits to your website.

Here are some ways to make your video ads interactive features:
Cards: Increase engagement with your video ad or brand.
Call-to-action overlays: Drive visits to your website.
Shopping cards: Encourage viewers to buy your products.
Auto end screens: Drive visits to your website and increase conversions

Which devices can an advertiser target with a mobile video Masthead?

  1. Mobile only
  2. Both mobile and tablet
  3. Android only
  4. Tablet only

100% Correct Answer
Both mobile and tablet

Which is a best practice for a successful TrueView in-stream ad?

  1. All of the listed answers are correct
  2. Include a strong call-to-action so the viewer knows what to do
  3. Add a frequency cap
  4. Use at least 3 types of targeting to find out which performs best

100% Correct Answer

  • All of the listed answers are correct

Which is a tip for optimizing a TrueView video for viewer engagement?

  1. Add exclusions to the campaign
  2. Add a call-to-action overlay
  3. Increase each target group’s bid by 100%
  4. Run both an in-stream and a video discovery version of the ad

100% Correct Answer
Add a call-to-action overlay

Which of these can be created to run on the Display Network?

  1. VideoPlus ads
  2. Homepage expandable Masthead ads
  3. Lightbox ads and TrueView video discovery ads
  4. TrueView ads and VideoPlus ads

100% Correct Answer
Lightbox ads and TrueView video discovery ads

Related Options:

  1. Dynamic ads
  2. Homepage expandable Masthead ads
  3. Lightbox ads
  4. TrueView ads and Dynamic ads

100% Correct Answer

  • Lightbox ads

Which of these formats can be booked cross-screen (mobile and desktop)?

  1. Video Media Layout Mastheads
  2. Rich Media Layouts Mastheads
  3. Rich Media Custom Mastheads
  4. Video Mastheads

100% Correct Answer

  • Video Mastheads

Which of these remarketing lists can be used for a video campaign?

  1. People who skipped the advertiser’s TrueView in-stream ads
  2. All of the listed answers are correct
  3. People who clicked the +1 button on the advertiser’s Google+ page
  4. People who watched certain videos on the advertiser’s YouTube channel

100% Correct Answer

  • People who watched certain videos on the advertiser’s YouTube channel

Which should you consider when evaluating the performance of an advertiser’s TrueView campaign for brand awareness?

  1. View rate and cost-per-click (CPC)
  2. Clickthrough rate (CTR) and cost-per-click (CPC)
  3. The targeting options that were used
  4. View rate, cost-per-view (CPV), and follow-on views

100% Correct Answer
View rate, cost-per-view (CPV), and follow-on views

Please Note:

Views show you the number of times people watched or engaged with your video. For TrueView video ads, the number of views also counts towards your public YouTube account.
View rate shows you the number of views or engagements your video ad receives divided by the number of times your ad is shown (video and thumbnail impressions).
Avg. CPV is the average amount you pay when a viewer watches 30 seconds of your video (or the duration if it’s shorter than 30 seconds) or engages with your video, whichever comes first. Note that your average CPV may not be the same as your maximum CPV. Your maximum CPV is the most you’re willing to pay for an ad view.

Which targeting methods can be used with TrueView ads?

  1. Topics
  2. Remarketing
  3. Affinity and in-market audiences
  4. All of the listed answers are correct

100% Correct Answer
All of the listed answers are correct

Why is average view frequency important to measure?

  1. It lets you continually track conversions
  2. It tells you how many people are viewing the ad
  3. It shows you how engaged people are with the ad
  4. It shows how often the average person sees or interacts with the ad

100% Correct Answer
It shows how often the average person sees or interacts with the ad

With a Masthead ad, an advertiser can reserve:

  1. The YouTube homepage
  2. Specific videos
  3. YouTube search pages
  4. Specific channels

100% Correct Answer
The YouTube homepage

Related Options:
With a masthead, the advertiser can reserve:

With YouTube Analytics, you can track metrics on:

  1. YouTube session length
  2. TrueView ad skip rates
  3. playback locations
  4. cost per channel visit

100% Correct Answer

  • playback locations

You can see average video-view duration metrics in:

  1. reports in AdWords
  2. The “Audience retention” tab in YouTube Analytics
  3. The “Campaigns” tab in AdWords
  4. Google Analytics

100% Correct Answer

  • The “Audience retention” tab in YouTube Analytics

An advertiser who wants to target specific categories of video content on the Display Network should:

  1. use video ads
  2. add a call–to–action (CTA) overlay to the ads
  3. target the Search Network
  4. add the keyword “video” to the campaign

100% Correct Answer

  • use video ads

This page was last edited on 3rd February, 2024 at 4:41 PM (UTC).

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