An advertiser selling airline tickets has designed an image ad with drop–down menus for airport departure and arrival locations. Rather than programming the menu to show airports, the advertiser wants a click on the ad to go to his website. This ad will:

1. be disapproved because it mimics a function the ad can’t perform
2. be resized on the Display Network because it lacks animation elements
3. perform well on the Display Network because it contains relevant information
4. perform poorly on the Display Network because it will frustrate people

100% Correct Answer

• be disapproved because it mimics a function the ad can’t perform