An advertiser notices that the clickthrough rate (CTR) in one ad group has significantly decreased throughout the past few weeks. What could this advertiser do in an attempt to increase CTR and maintain relevant website traffic?

1. Use keyword matching options to help remove irrelevant searches.
2. Edit the ad text to include a more relevant destination URL.
3. Upgrade to a faster web server to reduce page load time.
4. Redesign the landing page to create a better experience for users.

Correct Answer:

• Use keyword matching options to help remove irrelevant searches.