Certification Answers

Amazon Video Ads Certification Assessment Answers 2024

Note: Before beginning the Certification, take a moment to review if the video ad product is available in your locale.

Courses for certification

The courses below are designed to help you prepare for the Certification assessment. Completion of each course is not required for taking the assessment.

  • Explore Amazon video ad products

  • Use video ads to enhance your advertising strategy
  • Select the right video ads for your goals
  • Reach your audiences with video ads
  • Measure your video ads impact

Supplemental resources

  • Amazon video ads solutions matrix

Certification assessment

  • Amazon Video Ads Certification Assessment

Survey

After passing the assessment, please complete this survey in order to receive your award.

Amazon Video Ads Certification

The Amazon Video Ads Certification validates an individual’s proficiency in Amazon video ads offerings. Topics include an introduction to video ads, how to incorporate video into your advertising portfolio, video ads audiences, and video ads reporting and measurement. This Certification is best suited for advertising and marketing professionals in planning and strategy roles who manage advertising portfolios and measure campaign impact.

https://learningconsole.amazonadvertising.com/student/path/24319-amazon-video-ads-certification

Certification Questions & Certification Answers

Match each advertising objectives with the correct definition.

Purchase Focuses on capturing existing demand for your brand or products by reaching an audience who is already considering your brand. (1)
Awareness Focuses on generating new, long-term demand and interest for your brand and products, and is the beginning of customers’ interest in a product or brand. (2)
Loyalty Focuses on repeat purchases and creating a following for your brand by encouraging continued engagement with your brand. (3)
Consideration Focuses on building new, short-term demand for an advertiser’s products and encourages shoppers to browse and think about purchasing your brand and products. (4)

Match the video ad product with the correct definition.

Streaming TV ads … are full-screen, non-skippable ads that run via a streaming video service over the internet (without satellite or cable), typically viewed on a TV. These video ads show up alongside premium content like TV shows and movies on popular services such as Freevee, Amazon Publisher Direct (APD) broadcaster and network apps, live sports on Prime Video, Twitch, and the News app on Fire TV. (1)
Sponsored Brands video ads … are unskippable, auto-played video ads on Amazon for select keywords that are relevant to your product and serve on top-of-search, below the fold, bottom-of-page, and on product detail pages. These ads are available in desktop, mobile, tablets, and mobile applications. These video ads can be linked to the product detail page or Stores for the product being advertised. (2)
Sponsored Display video ads … are automatic, on loop video ads, muted by default, that have a control button to unmute. These ads can help expand reach via display solutions made available via Amazon Publisher Direct (APD), third-parties, and IMDb.com. (3)
Online Video ads …. are video ads that appear both in-stream (before, during, or after video content) and out-stream (in non-video enviornments between text and images) across desktop, mobile, and tablet on inventory on Amazon-owned sites (such as IMDb.com and Twitch), and across the web on leading publisher sites, such as Amazon Publisher Direct (APD). (4)

Select five answers. What are five Amazon video ad solutions?

  1. Linear TV ads
  2. Sponsored Brands video
  3. Sponsored Display video
  4. Twitch Premium Video
  5. Streaming TV
  6. Online Video ads

Correct Answer :

  • Sponsored Brands video
  • Sponsored Display video
  • Twitch Premium Video
  • Streaming TV
  • Online Video ads

Select one answer. Amazon video creative solutions for Sponsored Brands video, Sponsored Display video, Streaming TV, and Online Video ads can…

Options 1 :

  1. Pull reports to compare all your video ads’ performances
  2. Transfer your audiences from an overlap report
  3. Transfer your audiences from a data management platform
  4. Customize the look and feel of your video

Correct Answer :

  • Customize the look and feel of your video

Options 2 :

  1. Transfer your audiences from an overlap report
  2. Transfer your audiences from a data management platform
  3. Use product and brand assets to enrich your video ad creative
  4. Pull reports to compare all your video ads’ performances

Correct Answer :

  • Use product and brand assets to enrich your video ad creative

Select one answer. Amazon video creative solutions for Sponsored Brands video, Streaming TV, and Online Video ads can…

  1. Pull reports to compare all your video ads’ performances
  2. Transfer your audiences from an overlap report
  3. transferring your audiences from a data management platform
  4. Create automatic templated videos

Correct Answer :

  • Create automatic templated videos

Select one answer. Contextual targeting for Sponsored Display video is:

  1. Manual and automatic
  2. Neither
  3. Manual
  4. Automatic

Correct Answer :

  • Manual

Select one answer. In Sponsored Display video ads, advertisers can….

  1. Manual and automatic
  2. Neither
  3. Manual
  4. Automatic

Correct Answer :

  • Manual

Select one answer. Read the answer options and select the correct answer.

  1. Streaming TV is available on cable television.
  2. Streaming TV is a type of streaming media, live or pre-recorded.
  3. Streaming TV is available on linear tv.
  4. Streaming TV is available inside the Amazon store.

Correct Answer :

  • Streaming TV is a type of streaming media, live or pre-recorded.

Select one answer. What kind of video ad solutions are Sponsored Brands video?

  1. They are display ads
  2. They are sponsored ads
  3. They are Amazon DSP video ad solutions

Correct Answer :

  • They are sponsored ads

Select one answer. What would you use to show recommendations of your audience based on comparisons between your audience and Amazon audience segments who have shown similar interests?

  1. targeting by location
  2. keyword targeting
  3. overlap reports
  4. product targeting

Correct Answer :

  • overlap reports

Select one answer. Where do Sponsored Display video ads reach audiences?

  1. Sponsored Display Video ads reach audiences *only* through the Amazon store.
  2. Sponsored Display video ads reach audiences *on and off Amazon.*
  3. Sponsored Display Video ads reach audiences *only* through third-party websites.
  4. Sponsored Display Video ads reach audiences *only* through Amazon Publisher Direct.

Correct Answer :

  • Sponsored Display video ads reach audiences *on and off Amazon.*

Select one answer. Which is a measurement solution you can use to gain insights on how non-Amazon marketing channels impact shopping activity and sales in the Amazon store?

  1. Amazon advertising console reports
  2. Video Creative Builder
  3. Targeting and keyword reports
  4. Amazon Attribution

Correct Answer :

  • Amazon Attribution

Select one answer. Which is a measurement solution you can use to measure the impact of Streaming TV ads?

Options 1 :

  1. Amazon advertising console reports
  2. Targeting and keyword reports
  3. Optimization levers
  4. Amazon Marketing Cloud

Correct Answer :

  • Amazon Marketing Cloud

Options 2 :

  1. Optimization levers
  2. Video Creative Builder
  3. Amazon Attribution
  4. Amazon advertising console reports

Correct Answer :

  • Amazon Attribution

Select one answer. Which of the following video ads can use Amazon Audiences targeting?

  1. Sponsored Brands video
  2. Online Video, Streaming TV, and Sponsored Brands video
  3. Online Video, Sponsored Display video, and Streaming TV
  4. Sponsored Display video, Streaming TV, and Sponsored Brands video

Correct Answer :

  • Online Video, Sponsored Display video, and Streaming TV

Select one answer. With Sponsored Brands video ads, you can set up your targeting to be:

  1. both automatic and manual
  2. manual
  3. neither
  4. automatic

Correct Answer :

  • manual

Select one answer. You are deciding what video ad solution to use. You want an in-stream and out-stream video ad that is available that has a creative builder and you can test different creative variables. Which video ad solution should you select?

  1. Sponsored Brands video
  2. Sponsored Display video
  3. Streaming TV ads
  4. Online Video ads

Correct Answer :

  • Online Video ads

Select one answer. You are planning your Online Video ad campaign. You would like to conduct a holistic measurement of the shopping journey across video, audio, display, and sponsored ads. What measuring solution could you use?

  1. Amazon Attribution
  2. Amazon Marketing Cloud
  3. AdTech Suite
  4. Amazon Brand Lift

Correct Answer :

  • Amazon Marketing Cloud

Select one answer. You are planning your marketing strategy for your Online Video ads campaign. You would like to activate against lifestyle, in-market or look-a-like audiences, which Amazon DSP audience solution would you use to access those audience segments?

  1. Amazon Audiences
  2. Overlap reports
  3. Amazon Ad tag
  4. Audience planning

Correct Answer :

  • Amazon Audiences

Select one answer. You are setting up your Sponsored Brands video ad campaign for your brand of hair products. You want to keep track of your campaign status to see if your campaign is running, paused, ended, or terminated. You can so by using:

  1. A search term report
  2. An advertised/purchased product report
  3. A campaign placement report
  4. A performance report

Correct Answer :

  • A performance report

Select one answer. You are setting up your Streaming TV ads campaign and want to use pre-built audiences and custom audiences that include lifestyle, in-market, lookalike, purchases, streaming, and ASIN remarketing audiences. Which of the following would you use?

  1. Amazon Audiences
  2. Amazon Ad tag
  3. Omnichannel metrics
  4. Overlap reports

Correct Answer :

  • Amazon Audiences

Select one answer. You can use Amazon Audiences for Streaming TV and Online Video to:

  1. Select specific keywords or categories to target ads
  2. Submit your video to moderation to be approved.
  3. Reach pre-built audiences and custom audiences based on interactions with your brand’s products or related products in Amazon stores.
  4. Set up your video ad creative

Correct Answer :

  • Reach pre-built audiences and custom audiences based on interactions with your brand’s products or related products in Amazon stores.

Select one answer. You have just concluded your Streaming TV ad campaign on your brand of candles. You would like to set up a study on the Amazon Shopper Panel to measure the impact of your marketing efforts. Specifically, you want to understand your audiences’ attitudes and preferences. You can do so using:

  1. Amazon Marketing Cloud
  2. AdTech Suite
  3. Amazon Attribution
  4. Amazon Brand Lift

Correct Answer :

  • Amazon Brand Lift

Select one answer. You want a video ad that can appear both in-stream (before, during, and after video content) and out-stream (in non-video environments between text and images). Which ad product would you select?

  1. Sponsored Display video
  2. Streaming TV ads
  3. Online Video ads
  4. Sponsored Brands video

Correct Answer :

  • Online Video ads

Select one answer. You want to better understand your customers by learning about their behaviors. Which of the following would you use?

  1. automatic keyword and product targeting
  2. Amazon audience insights
  3. keyword match types
  4. manual keyword and product targeting

Correct Answer :

  • Amazon audience insights

Select one answer. You want to drive relevance about your furniture brand. You set up an Online Video ad campaign. You can incorporate your brand’s existing audiences to your campaign by:

  1. setting up negative keywords through keyword and product targeting
  2. transferring your audiences from an overlap report
  3. trasnferring your ad creative report from your video creative builder
  4. transferring your audiences from a data management platform

Correct Answer :

  • transferring your audiences from a data management platform

Select one answer. You want to understand the impact of shopping activity and sales on Amazon from your non-Amazon marketing channels (i.e. search, social, etc). Which of the following would you use?

  1. Geographic insights
  2. Amazon Marketing Cloud
  3. Targeting and keyword reports
  4. Amazon Attribution

Correct Answer :

  • Amazon Attribution

Select one answer. You want your video ads to run on Freevee, Twitch, and Fire TV. Which video ad product would you choose?

  1. Sponsored Display video
  2. Streaming TV ads
  3. Online Video ads
  4. Sponsored Brands video

Correct Answer :

  • Streaming TV ads

Select one answer. You would like to understand the overall performance of your Sponsored Brands video campaign in a certain range of time. Which report should you use?

  1. A search term report
  2. A campaign report
  3. A keyword report
  4. A campaign placement report

Correct Answer :

  • A campaign report

Select one answer. You would like your Sponsored Brands video campaign ads to appear for relevant shopping search queries. Which the following options could you use?

  1. audience insights
  2. manual keyword and product targeting
  3. Amazon insights
  4. automatic keyword and product targeting

Correct Answer :

  • manual keyword and product targeting

Select one answer. Your Streaming TV video ads…

  1. cannot be measured
  2. cannot help reach audiences incremental to linear TV
  3. may appear in third-party streaming TV apps via Amazon Publisher Direct
  4. may appear in Amazon Publisher Direct sites

Correct Answer :

  • may appear in third-party streaming TV apps via Amazon Publisher Direct

Select one answer. Your brand has a Store on Amazon. You would like to connect your video to a sub-page on your Store. Which video ad solution would you use?

  1. Streaming TV ads
  2. Online Video ads
  3. Sponsored Display video
  4. Sponsored Brands video

Correct Answer :

  • Sponsored Brands video

Select the two video ads that are only non-skippable.

  1. Sponsored Display video
  2. Twitch Premium Video
  3. Online Video ads
  4. Streaming TV

Correct Answer :

  • Twitch Premium Video
  • Streaming TV

Select the two video ads that can be non-skippable and skippable.

  1. Streaming TV
  2. Online Video ads
  3. Twitch Premium Video
  4. Sponsored Display video

Correct Answer :

  • Online Video ads
  • Sponsored Display video

Select three answers. In Sponsored Brands ads, advertisers….

  1. Pay everytime a shopper views the ad
  2. Can use keyword and product targeting
  3. Only pay when a shopper clicks on the ad
  4. Can easily build video campaigns

Correct Answer :

  • Can use keyword and product targeting
  • Only pay when a shopper clicks on the ad
  • Can easily build video campaigns

Select three answers. Online Video ads….

Options 1 :

  1. Can optimize cross-channel advertising strategies
  2. Can be delivered across Amazon Publisher Direct & third-party exchanges
  3. May appear on linear tv
  4. Can help you reach relevant audiences

Correct Answer :

  • Can optimize cross-channel advertising strategies
  • Can be delivered across Amazon Publisher Direct & third-party exchanges
  • Can help you reach relevant audiences

Options 2 :

  1. Can be complemented with Streaming TV ads
  2. Can be linked to a product detail page
  3. Can run on Amazon Publisher Direct
  4. Can run on Amazon-owned sites and third-party sites

Correct Answer :

  • Can be complemented with Streaming TV ads
  • Can run on Amazon Publisher Direct
  • Can run on Amazon-owned sites and third-party sites

Select three answers. Select the Amazon audience solutions available for video ads that are enabled by the Amazon DSP.

  1. audience insights
  2. Amazon Audiences
  3. advertiser audiences
  4. keyword targeting

Correct Answer :

  • audience insights
  • Amazon Audiences
  • advertiser audiences

Select three answers. Which of the following can you use to measure the performance of your Sponsored Brands video ad?

  1. Campaign reports
  2. Brand Lift Studies
  3. Targeting reports
  4. Keyword placement reports

Correct Answer :

  • Campaign reports
  • Targeting reports
  • Keyword placement reports

Select three answers. Which of these measurement solutions can you use to measure the impact of Streaming TV ads?

  1. Amazon Attribution
  2. Amazon advertising console reports
  3. Amazon Marketing Cloud
  4. Amazon Brand Lift

Correct Answer :

  • Amazon Attribution
  • Amazon Marketing Cloud
  • Amazon Brand Lift

Select two answers. How can you assess the impact of Sponsored Brands video?

  1. You can create lookalike audiences.
  2. You can track spending.
  3. You can analyze your campaign’s advertising cost of sales (ACOS).
  4. You can target audiences by geographic location.

Correct Answer :

  • You can track spending.
  • You can analyze your campaign’s advertising cost of sales (ACOS).

Select two answers. Sponsored Brand video ads…

  1. Can be linked to a product detail page
  2. Deliver videos using a cost per thousand viewable impressions
  3. Connect to a Store landing page
  4. Do not have any keyword or product targeting capabilities

Correct Answer :

  • Can be linked to a product detail page
  • Connect to a Store landing page

Select two answers. What video ad solutions can be bought through the Amazon DSP?

  1. Sponsored Brands video ads
  2. Streaming TV ads
  3. Sponsored Display video ads
  4. Online Video ads

Correct Answer :

  • Streaming TV ads
  • Online Video ads

True or false. Sponsored Brands video can enhance campaign performance by helping to drive revenue and brand consideration.

  1. True
  2. False

Correct Answer :

  • True

True or false. Within keyword targeting for Sponsored Brands video, there are three keyword match types: exact match, broad match, and phrase match.

  1. False
  2. True

Correct Answer :

  • True

True or false. You are an advertiser and want to understand your audiences’ characteristics. You are currently running Streaming TV and Online Video ad campaigns. You can use Amazon insights to better understand your audiences.

  1. False
  2. True

Correct Answer :

  • True

True or false. You are running a Sponsored Brands video ad campaign and are strategizing allocation of your budget. With keyword and product targeting, you can choose to customize bid amounts based on marketing goals.

  1. False
  2. True

Correct Answer :

  • True

True or false. You are running a Streaming TV ad campaign featuring your athletic clothing and want your ads to reach viewers in the New York City area. However, Streaming TV does not allow targeting by geographic location.

  1. False
  2. True

Correct Answer :

  • False

True or false. You are setting up your Online Video ad campaign and want to plan your audience’s engagement at every stage of the customer journey. Unfortunately, you cannot access the audience planning tool with Online Video ads.

  1. True
  2. False

Correct Answer :

  • False

True or false. You are setting up your Sponsored Brands video campaign and want to optimize reach and increased discoverability. You can use both keyword and product targeting to do so.

  1. True
  2. False

Correct Answer :

  • True

True or false. You are setting up your Sponsored Display video campaign for your kitchenware brand. You can use automatic targeting capabilities.

  1. True
  2. False

Correct Answer :

  • False

True or false. You can use Amazon Attribution during your Online Video ad campaign to monitor the effectiveness of your non-Amazon campaigns and make in-flight adjustments to your campaign.

  1. True
  2. False

Correct Answer :

  • True

True or false. You can use Amazon Audiences and keyword/product targeting options to better understand audiences’ characteristics and access first party shopping insights.

  1. True
  2. False

Correct Answer :

  • True

True or false. You can use keyword and product targeting for Sponsored Brands video.

  1. True
  2. False

Correct Answer :

  • True

True or false. You can use third-party insights to measure the brand reach and lift of your Online Video campaign.

  1. True
  2. False

Correct Answer :

  • True

True or false. You cannot link Sponsored Brands video ads to your Amazon Stores.

  1. False
  2. True

Correct Answer :

  • False

True or false. You cannot measure the incremental reach of your Streaming TV ad campaign.

  1. True, you cannot measure the incremental reach of your Streaming TV ad campaign.
  2. False, you can measure the incremental reach of your Streaming TV ad campaign.

Correct Answer :

  • False, you can measure the incremental reach of your Streaming TV ad campaign.

True or false. You cannot see the shopping queries entered by customers shopping on Amazon that results in a click of one of your Sponsored Brands video ads.

  1. False
  2. True

Correct Answer :

  • False

True or false. You cannot test creative, messaging, or tactics of your Online Video ad campaign.

  1. False
  2. True

Correct Answer :

  • False

True or false: Adding one or two speakers in Online Video ads can help increase detail page views.

  1. True
  2. False

Correct Answer :

  • True

True or false: Sponsored Display video reaches audiences through Amazon Audiences.

  1. True
  2. False

Correct Answer :

  • True

True or false: Streaming TV ads cannot help increase the incremental reach of your media strategy.

  1. False
  2. True

Correct Answer :

  • False

True or false: We recommend introducing your brand at the end of your video ads.

  1. False
  2. True

Correct Answer :

  • False

True or false: We recommend telling a story in your Streaming TV ads.

  1. True
  2. False

Correct Answer :

  • True

True or false: We recommend that you ensure that your Sponsored Brands video ads work without sound and that any on-screen text is readable.

  1. True
  2. False

Correct Answer :

  • True

True or false: We recommend you do NOT include audio or voice over in your Streaming TV ads.

  1. False
  2. True

Correct Answer :

  • False

True or false: We recommend you include as many facts about your product as possible in your Sponsored Brands video ads.

  1. True
  2. False

Correct Answer :

  • False

True or false: With Online Video ads, you can reach relevant audiences through a multi-channel content strategy.

  1. False
  2. True

Correct Answer :

  • True

True or false: You can use Amazon Ads creative builders to build compelling video assets and test multiple versions of your video ad that can help increase your ad’s impact on customers.

  1. False
  2. True

Correct Answer :

  • True

This page was last edited on 7th February, 2024 at 2:37 PM (UTC).

I hope this helps! Let me know if you have any other questions.

  • © 2024 Certification Answers - Text is available under the Creative Commons Attribution-ShareAlike 4.0 International (CC BY-SA 4.0).
    Additional terms may apply. By using this site, you agree to the Terms of Use and Privacy Policy.