Certification Answers

Amazon Ad Server Advanced Certification Answers 2024

Learning Paths

The paths below are designed to help you prepare for the Certification Assessment. Completion of each course is not required to take the assessment.

Manage your campaign with Amazon Ad Server

 

This learning path provides an overview of how to manage advanced agency accounts, including setting up and managing Global Advertisers. You’ll also learn how to use the Target Audiences feature, how site settings impact ad serving, and use Search Analytics to better understand the shopping journey across display and search channels.

The courses below are designed to help you prepare for the quiz. Completion of each course is not required.

Courses:
Manage advanced agency accounts in Amazon Ad Server
Explore & Utilize Amazon Ad Server Target Audiences
Create Sites and videos in Amazon Ad Server
Create search integrations in Amazon Ad Server

 

Manage Tags with Amazon Ad Server

This learning path discusses how Tag Manager Activity Rules can be used to evaluate the status of a web page or audience behavior. It also introduces how to use variables to optimize your campaigns, set up a Global Tag Manager structure, and use the Advanced Tag Tester Tool to check remarketing cookies and their values on a website.

The courses below are designed to help you prepare for the quiz. Completion of each course is not required.

Courses:
Modify Amazon Ad Server Tag Manager audiences
Work with Variables in Amazon Ad Server
Work with Global Tag Managers in Amazon Ad Server
Use Advanced Tag Tester Tool in Amazon Ad Server

Manage reports with Amazon Ad Server

This learning path explores how to use report insights to make informed decisions based on media cost and attribution models. It also reviews how to work with Raw Data Feed (RDF) reports and manage feed files.

The courses below are designed to help you prepare for the quiz. Completion of each course is not required.

Courses:
Review report insights in Amazon Ad Server
Review RDF reports in Amazon Ad Server

Manage DCO campaigns in Amazon Ad Server

This learning path introduces how to use Dynamic Creative Optimization (DCO) campaigns to easily reach audiences with relevant messaging. DCO allows you to create multiple versions of a campaign with dynamic ad elements (text, images, html, and video) according to each audience.

The courses below are designed to help you prepare for the quiz. Completion of each course is not required.

Courses:
Explore DCO in Amazon Ad Server
Build DCO versions in Amazon Ad Server
Traffic a DCO campaign in Amazon Ad Server

 

Certification Assessment

  • Amazon Ad Server Advanced Certification Assessment

    This assessment is comprised of 50 questions which cover advanced Amazon Ad Server topics. – You will have 120 minutes to complete the assessment.- Achieve a score of 80% to pass the assessment.

Survey

  • Amazon Ad Server Advanced Certification learning path survey

    Thank you for participating in these online courses. Please take two minutes to provide feedback about your experience.

Amazon Ad Server Advanced Certification : Learning console
The Amazon Ad Server Advanced Certification validates technical proficiency in Amazon Ad Server. Topics covered in this Certification include campaign management, working with AAS Tag Manager, using AAS analytics, and Dynamic Creative Optimization. This Certification is designed for advertising and marketing professionals in hands-on practitioner roles who setup campaigns, perform campaign management, and run reports to measure impact.

https://learningconsole.amazonadvertising.com/student/collection/25207-amazon-ad-server-advanced-certification

Certification Questions & Certification Answers

A Swiss bicycle company is launching a campaign to sell new bikes to customers across the country. Bike model 1 will be advertised to a completely new audience, while bike model 2 will be advertised to an audience that has already purchased products from them in the past. Which criteria below would be the most appropriate target audiences for each product?

  1. Bike Model 1: Geo – All Europe Bike Model 2: Retargeting – Bike Purchases
  2. Bike Model 1: Contextual – Bikes Bike Model 2: Retargeting – Not Exposed to Purchased
  3. *Bike Model 1: Geo – Switzerland and Retargeting – Not Exposed to Landing Page Bike Model 2: Geo – Switzerland and Retargeting – Exposed to Purchased*
  4. Bike Model 1: Geo – All Europe Bike Model 2: Retargeting – Exposed to Purchased

Correct Answer:

  • *Bike Model 1: Geo – Switzerland and Retargeting – Not Exposed to Landing Page Bike Model 2: Geo – Switzerland and Retargeting – Exposed to Purchased*

Aja wants to generate a report that includes last month’s media cost for her company’s video campaigns. Which cost models should she look at in order to gain insight into this information? (Select all that apply)

  1. CPV
  2. CPM
  3. CPCV
  4. CPE

Correct Answer:

  • CPV
  • CPCV

An Italian events management company would like to run a campaign to target members who previously purchased tickets for past events. Which target audience would be best set up in SAS?

  1. Geo: Italy Site Keywords: events
  2. Site Keywords Retargeting: Exposed to “Landing Page” Retargeting: Exposed to “Purchased”
  3. Retargeting: Exposed to: Purchased Geo: Italy Browser: Safari
  4. Retargeting: Exposed to: Purchased + Geo: Italy

Correct Answer:

  • Retargeting: Exposed to: Purchased + Geo: Italy

An account that has access to multiple linked accounts to it is called:

  1. Network Account
  2. Business Account
  3. Extension Account
  4. Native Account

Before you begin any Search Integration you need to verify that you are logged out of all search engine accounts.

  1. True
  2. False

Correct Answer:

  • True

Carla wants to a set a custom date range to serve versions while running her promotion. Which DCO rotation type will help her achieve this?

  1. Automatic Optimization
  2. Time-Based
  3. Time-Sensitive
  4. Even Distribution

Correct Answer:

  • Time-Based

DCO versions are used to:

  1. determine which creative elements go with which target audience
  2. serve Instream and Banner format at the same time
  3. get real time impression data in Visual Analytics

Correct Answer:

  • determine which creative elements go with which target audience

Diane works for a travel agency and wants to show different ads to users based on the destination page they’ve previously visited on her website. There are three offers – New York, Paris, and Berlin. What Activity Type can she use to achieve this?

  1. Using a retargeting activity with the destination variable values of “New York,” “Paris,” and “Berlin”
  2. Using a third-party activity with the condition of a variable destination equals to “New York” or “Paris” or “Berlin”
  3. Using conversion activity with the activity parameter of destination
  4. Using an activity rule with the IF section condition of variable destination equals to “New York” or “Paris” or “Berlin”

Correct Answer:

  • Using a retargeting activity with the destination variable values of “New York,” “Paris,” and “Berlin”

Each ad built as dynamic within SAS has one version automatically created by default. You can create and edit multiple other versions to fit your needs.

  1. False
  2. True

Correct Answer:

  • True

Expert attribution (a premium feature) is enabled when a custom path length is set to include more than ___ events.

  1. 10
  2. 15
  3. 20
  4. 5

Correct Answer:

  • 10

Granting “Super User” permission to a user allows them to:

  1. Alternate between accounts their Native Account is extended to
  2. Switch to different advertisers within the account
  3. Add “Switch Account” permission to other users
  4. Switch to any account within SAS

Correct Answer:

  • Alternate between accounts their Native Account is extended to

How does attribution work when there is a Global-Local Advertiser structure?

  1. All conversions are attributed to the Global Advertiser’s conversion activity
  2. All conversions are attributed to the Local Advertiser’s conversion activity accordingly
  3. All conversions are attributed to all Local Advertiser’s conversion activitiy
  4. There is no attribution in the Global-Local structure

Correct Answer:

  • All conversions are attributed to the Local Advertiser’s conversion activity accordingly

How many Account Extensions are allowed per account?

  1. 10
  2. Each Native Account is allowed one Account Extension
  3. Unlimited

Correct Answer:

  • Unlimited

How many attribution conversion models can be set up per advertiser?

  1. 1
  2. Unlimited
  3. 5
  4. As many as you set in the primary model

Correct Answer:

  • 5

If using media targeting with DCO campaign, which of the following scenarios best describes the setup where a single creative version is applied to a single targeted placement audience?

  1. A cosmetic brand has a new collection with several items. They have different versions for each of them, but the audience would be the same.
  2. A cosmetic brand with stores on multiple locations wants to serve specific version to audiences near those stores/locations.
  3. A cosmetic brand wants to display items based on buyers’ preferences and avoid items they may already own.

Correct Answer:

  • A cosmetic brand with stores on multiple locations wants to serve specific version to audiences near those stores/locations.

In a conversation about creative campaigns, Juri was recommended by a coworker to use DCO. Using a DCO can help with her campaign strategy by:

  1. Adding new formats to her ads
  2. Changing her target audience
  3. Updating her product content
  4. Reaching multiple audiences with dynamic elements

Correct Answer:

  • Reaching multiple audiences with dynamic elements

In order for the Tag Manager to be considered as global, it should be created under a Global Advertiser and include global entities.

  1. True
  2. False

Correct Answer:

  • True

It is important to analyze results against the KPIs determined at the beginning of the campaign and use the reports to test campaign efficiency.

  1. True
  2. False

Correct Answer:

  • True

James is a Native Account holder and his team has just expanded to Mexico, United Kingdom, and Germany. In order to gain insights from all 3 locales, what account setup and permission access steps should James take next?

  1. Add additional users and provide them global account permissions
  2. Create a Native Account with 3 Account Extensions
  3. Set up a Global Tag Manager and name each tag after its respective locale
  4. Create a Global Advertiser entity then create Local Advertiser entities for all respective locales

Correct Answer:

  • Create a Native Account with 3 Account Extensions

Janie wants to run an RDF report that displays data about conversion activities and events in the path to conversion. Which feed type should they activate to achieve this?

  1. Interaction Feed
  2. Site Activity Feed
  3. Standard Feed
  4. Conversion Feed

Correct Answer:

  • Conversion Feed

Jared is looking for a variable on a webpage with the Tag Tester tool and does not know the name of the data layer. What steps should Jared take to find the variable?

  1. He can scan for global JavaScript variables and query string parameters
  2. He can scan for global JavaScript variables only
  3. He can scan for query string parameters only

Correct Answer:

  • He can scan for global JavaScript variables and query string parameters

Jean wants to update the transcoded assets, due to an update in the transcoding profile. To complete this for a placement ad that is already attached, he should:

  1. Do nothing, it is done automatically
  2. Re-generate the placement tag
  3. Reinforce the inheritance by resetting and resaving the transcoding setting and the master ad

Correct Answer:

  • Reinforce the inheritance by resetting and resaving the transcoding setting and the master ad

Jessica wants to create a report using a template that Anna has created. How can she do this?

  1. Anna can duplicate her template, set it up to include the data Jessica expects to review and then add Jessica as a recipient
  2. Anna can copy the template over to Jessica’s user account directly in the SAS UI
  3. Anna’s report template cannot be shared with another user

Correct Answer:

  • Anna can duplicate her template, set it up to include the data Jessica expects to review and then add Jessica as a recipient
  • Anna can copy the template over to Jessica’s user account directly in the SAS UI

Jill wishes to extract search engine reporting data (primarily for media cost information). What Direct Integrations can she use to do this?

  1. Social media Integrations: Facebook/ Instagram Ads
  2. Google/ Bing Ads
  3. Adobe/ IOs Ads

Correct Answer:

  • Google/ Bing Ads

John owns a car dealership. He is thinking of using DCO for his advertising strategy. What is the most ideal scenario to serve tailored messaging to an audience interested in cars?

  1. Run a promotion on tire sales
  2. To market the newest model in his inventory
  3. To drive more people to his website
  4. Reach drivers based on their preferred car model

Correct Answer:

  • Reach drivers based on their preferred car model

Juan has a video asset that he is ready to run with a Master Ad. He attaches the ad to its respective placement and gets a sign that “Video Auto Transcoding” has begun. Which of the following statements best describes the automatic process that is currently taking place?

  1. SAS is automatically adding subtitles to Juan’s video
  2. SAS is automatically converting your video assets to final serving variants
  3. SAS is automatically dubbing a video to selected languages
  4. SAS is automatically sending the video to all of Juan’s publishers

Correct Answer:

  • SAS is automatically converting your video assets to final serving variants

Ken wants to generate conversion reports that use different attribution models than the Primary model on the advertiser level. What next step can he take to achieve this?

  1. Select the different attribution model for reporting in the reporting dashboard.
  2. This cannot be done.
  3. Adjust the primary model account attribution settings first, then run the report.
  4. Go to each advertiser’s account and delete the primary attribution model.

Correct Answer:

  • Select the different attribution model for reporting in the reporting dashboard.

Kitchen Smart-Germany and Kitchen Smart-UK each run a campaign with the goal to bring more visitors to the global website GlobalKitchenSmart.com. The Kitchen Smart organization wishes to attribute conversions that come from local campaigns so they create a global conversion activity that is attached to Kitchen Smart-Germany and Kitchen Smart-UK. What tag feature is being used to achieve their goal?

  1. Create a Data Layer variable to understand data in locales under the global user
  2. Create a global conversion activity
  3. Set up the activity parameter of each country

Correct Answer:

  • Create a global conversion activity

Local Conversion Activities can be added to Global Activity Rule.

  1. False
  2. True

Correct Answer:

  • True

Match each definition with the correct term:

  1. Variable Name
  2. URL Query String Param
  3. Data Layer Variable
  4. Variable Name in Data Layer

Correct Answer:

  • Variable obtained from the URL query string of the web page where the Tag Manager is implemented. (1)
  • An internal name that will appear in the Variables list. (2)
  • Variable passed to SAS by the advertiser using the Data Layer object that exists on the web page where the tag manager is implemented. (3)
  • This is the name of the variable on the web page where the Tag Manager is implemented. (4)

Match the appropriate cost model to its respective action:

Correct Answer:

Conversions for CPA
Billing Impressions for CPM
Clicks (Net) for CPC
Impressions with Video Start for CPV
Video Fully Played for CPCV
Impressions with Interaction for CPE

Meka creates the following URL Variable to gain insight into revenue stats for recent concert sales on her company’s website (ConcertTickets.com/PurchaseAmount_confirmation). What type of SAS variable is she utilizing in this case?

  1. Global JavaScript Variable
  2. Data Layer Variable
  3. Query String Variable

Correct Answer:

  • Query String Variable

Mina is customizing a global account and realizes a global conversion activity is in place. This means the attribution is:

  1. Achieved by attaching conversion activities from local agencies
  2. Not possible
  3. Achieved automatically
  4. Achieved by selecting the Attribute Conversions button

Correct Answer:

  • Achieved by attaching conversion activities from local agencies

Place the following steps in the correct order to create a Search Direct Integration:

  1. In ‘Settings,’ click ‘Search’ and then ‘Add.’
  2. Select a vendor – either Google Ads or Bing Ads. Click Authorize to grant permission for SAS to view and manage search accounts.
  3. Choose the Brand, Integration type, and tracking options.
  4. The Add New Integration window appears with search accounts. Select one or more accounts and select the appropriate brand.

Correct Answer:

  • In ‘Settings,’ click ‘Search’ and then ‘Add.’
  • Select a vendor – either Google Ads or Bing Ads. Click Authorize to grant permission for SAS to view and manage search accounts.
  • Choose the Brand, Integration type, and tracking options.
  • The Add New Integration window appears with search accounts. Select one or more accounts and select the appropriate brand.

Place the steps to checking SAS remarketing cookies in chronological order:

  1. Click the Chrome extension icon and select Retargeting Cookie Analyzer.
  2. Navigate to a web page.
  3. View pane that appears and displays the cookies for your browser navigation history.
  4. Log into SAS.

Correct Answer:

  • Click the Chrome extension icon and select Retargeting Cookie Analyzer.
  • Navigate to a web page.
  • View pane that appears and displays the cookies for your browser navigation history.
  • Log into SAS.

Rita owns a shoe store that just released a new set of sneakers. Rita wants to learn which age group interacts most with her sneaker ads. Which campaign should Rita run to obtain such insights?

  1. Demographic prospecting campaign
  2. Campaign optimization campaign
  3. Behavioral prospecting campaign
  4. Product-based campaign

Correct Answer:

  • Demographic prospecting campaign

SAS Search Integrations occur on the advertiser level.

  1. True
  2. False

Correct Answer:

  • True

Sarah would like to enable a custom parameter to be sent to SAS for every impression event. The information received is available in cookie-level insights and RDF reports. Which setting would she use to accomplish this?

  1. Click Tracking Token
  2. Publisher Custom Parameter
  3. Impression Tracking Token
  4. Line ID

Correct Answer:

  • Publisher Custom Parameter

Select the Tag Manager code that matches the settings shown in the screenshot.

  1. script type=”text/javascript” (function(e, s, t) { t = t || {}, t.id = e, versaTagObj = { $: [], onready: function(e) { this.$.push(e) } }; var n = s.getElementsByTagName(“script”)[0], r =
    s.createElement(“script”); r.options = t, r.async = !0, r.src = “https://secure-ds.serving-sys.com/SemiCachedScripts/ebOneTag.js?id=” + e, r.options = t,
    n.parentNode.insertBefore(r, n) })(“XXXXXXXXXX”, document, { ptcl:”http”,dispType:”iframe”,dataLayer:”SizmekLayer” }); /script
  2. script type=”text/javascript” (function(e, s, t) { t = t || {}, t.id = e, versaTagObj = { $: [], onready: function(e) { this.$.push(e) } }; var n = s.getElementsByTagName(“script”)[0], r =
    s.createElement(“script”); r.options = t, r.async = !0, r.src = “https://secure-ds.serving-sys.com/SemiCachedScripts/ebOneTag.js?id=” + e, r.options = t, n.parentNode.insertBefore(r, n)
    })(“XXXXXXXXXX”, document, { ptcl:”http”,dataLayer:”SizmekDataLayer” }); /script
  3. script type=”text/javascript” (function(e, s, t) { t = t || {}, t.id = e, versaTagObj = { $: [], onready: function(e) { this.$.push(e) } }; var n = s.getElementsByTagName(“script”)[0], r =
    s.createElement(“script”); r.options = t, r.async = !0, r.src = “https://secure-ds.serving-sys.com/SemiCachedScripts/ebOneTag.js?id=” + e, r.options = t, n.parentNode.insertBefore(r, n)
    })(“XXXXXXXXXX”, document, { dispType:”iframe”,dataLayer:”SizmekDataLayer” }); /script
  4. script type=”text/javascript” (function(e, s, t) { t = t || {}, t.id = e, versaTagObj = { $: [], onready: function(e) { this.$.push(e) } }; var n = s.getElementsByTagName(“script”)[0], r =
    s.createElement(“script”); r.options = t, r.async = !0, r.src = “https://secure-ds.serving-sys.com/SemiCachedScripts/ebOneTag.js?id=” + e, r.options = t, n.parentNode.insertBefore(r, n)
    })(“XXXXXXXXXX”, document, { dataLayer:”SizmekDataLayer” }); /script

Correct Answer:

  • script type=”text/javascript” (function(e, s, t) { t = t || {}, t.id = e, versaTagObj = { $: [], onready: function(e) { this.$.push(e) } }; var n = s.getElementsByTagName(“script”)[0], r =
    s.createElement(“script”); r.options = t, r.async = !0, r.src = “https://secure-ds.serving-sys.com/SemiCachedScripts/ebOneTag.js?id=” + e, r.options = t,
    n.parentNode.insertBefore(r, n) })(“XXXXXXXXXX”, document, { ptcl:”http”,dispType:”iframe”,dataLayer:”SizmekLayer” }); /script

Setting up a DCO campaign differs greatly from launching a regular campaign in terms of SAS workflow.

  1. False
  2. True

Correct Answer:

  • False

Target Audience ID, Smart Item List, and Clicks (Total Net) are dimensions/metrics to look for in which DCO report?

  1. Aggregated Report
  2. Path to Conversion report
  3. Raw Data Feed

Correct Answer:

  • Aggregated Report

The Tag Tester tool extension will create Variables under an advertiser that is specified by the user, even if the Tag Manager is not implemented on the web page.

  1. True
  2. False

Correct Answer:

  • True

The default option for Tracking Search Campaigns is

  1. Manual Tracking
  2. Automatically Track New Campaigns
  3. Track After Threshold

The two options for SEM intergration types in SAS are:

  1. Marin and Kenshoo
  2. any Y42 types
  3. Krux and Tableau

Correct Answer:

  • Marin and Kenshoo

What are the prerequisites to be able to create Global Conversion Activity?

  1. Create Global Variables and activity parameters on the Global Conversion Activity before assigning them to Local Advertisers.
  2. Define the Global Tag Manager under the global advertiser.
  3. Create a Search Integration on the advertiser level.
  4. Define a Global Advertiser under the Native Account.

Correct Answer:

  • Define the Global Tag Manager under the global advertiser.
  • Define a Global Advertiser under the Native Account.

What do all three report types in SAS have in common?

  1. They are all aggregated reports
  2. They can be exported as .csv files
  3. They are available in the form of a report builder
  4. Report templates are available across all types

Correct Answer:

  • They can be exported as .csv files
  • They are available in the form of a report builder

What is the first step in planning a DCO campaign?

  1. Understanding the media buy and campaign goals
  2. Creating relevant audiences
  3. Creating a media plan
  4. Creating the campaign

Correct Answer:

  • Understanding the media buy and campaign goals

When a Site is using Server-Side Ad Insertion (SSAI), impressions are stored under:

  1. Unique impressions
  2. General Invalid Traffic impressions
  3. Default Tracked Ads
  4. Aggregated Interactions

Correct Answer:

  • Unique impressions
  • General Invalid Traffic impressions
  • Aggregated Interactions

When customizing Tag manager, the mapping report contains the following sheets (select all that apply):

  1. Activity Rules
  2. Advertisers
  3. Conversion Activities
  4. Tag Managers

Correct Answer:

  • Activity Rules
  • Conversion Activities
  • Tag Managers

When managing DCO versions, which method is best for automatic version updates?

  1. Feed
  2. Spreadsheet
  3. Version UI

Correct Answer:

  • Feed

When planning her DCO campaign Jennifer determined the exact KPIs she should review her strategy against. Which stage of the campaign should she check the performance?

  1. Both
  2. At the end of the campaign to use learnings for her next campaign
  3. At the middle of the campaign to update the strategy as needed

Correct Answer:

  • Both

When variables are used as tokens, what is the correct format if the variable name is TestVariable?

  1. [$$TestVariable$$]
  2. [&TestVariable&]
  3. [%TestVariable%]
  4. {%TestVariable%}

Correct Answer:

  • [%TestVariable%]

When working with RDF reports, which of the following report settings is not customizable for a Metadata file?

  1. File format
  2. Headers
  3. Delimiters
  4. Report history

Correct Answer:

  • Report history

Which Target Audience feature allows you to define criteria of reaching audiences based on exposure?

  1. Entire Coversion Activity
  2. Conversion Activity parameter
  3. Activity variable
  4. Entire Retargeting activity

Correct Answer:

  • Entire Retargeting activity

Which criterion can be used only once in the IF section when customizing Tag Manager Activity rules?

  1. User’s Browsing History
  2. Page URL
  3. Clicked Element
  4. Time Spent on Page

Correct Answer:

  • User’s Browsing History
  • Time Spent on Page

Which method to manage DCO versions is limited to one version at the time?

  1. Version UI
  2. Spreadsheet
  3. Feed

Correct Answer:

  • Version UI

Which of the following is NOT a feature of the mapping report?

  1. Includes a list of variables used to pass values to conversion, retargeting and third-party activities.
  2. Can be used as a checklist for testing activity rules and related activities.
  3. Shows existing activities linked to an advertiser for a better overview
  4. Triggers activity rules according to the amount of time that a user spends on a page that implements the current tag manager.

Correct Answer:

  • Triggers activity rules according to the amount of time that a user spends on a page that implements the current tag manager.

Which of the following is a reason a user would set up an Account Extension?

  1. They would like to add multiple users to the account
  2. They want to access additional accounts other than their Native Account
  3. They want to serve ads based on different account strategies

Which of the following is not an available SAS Target Audience type?

  1. Geo targeting
  2. Sequence targeting
  3. Retargeting
  4. Contextual targeting

Correct Answer:

  • Sequence targeting

Which of these report types are not standard for DCO campaign reporting?

  1. Path to Conversion
  2. Recent Activity Feed
  3. Aggregated
  4. Raw Data Feeds

Correct Answer:

  • Recent Activity Feed

Which of these scenarios can media targeting be the most useful for? (Select all that apply)

  1. An online retailer wants to serve ads to customers who have shown interest to a new novel in the past.
  2. A music store wants to place one advertisement for a guitar on its website.
  3. A toy store wants to serve several new characters to parents with children in a specific age range.
  4. An autobody store wants to advertise a new promotion to audiences near all its locations.

Correct Answer:

  • An online retailer wants to serve ads to customers who have shown interest to a new novel in the past.
  • A toy store wants to serve several new characters to parents with children in a specific age range.
  • An autobody store wants to advertise a new promotion to audiences near all its locations.

Which of these tag codes are in script format? Select All Correct Responses

  1. script type=”text/javascript” (function(e, s, t) { t = t || {}, t.id = e, versaTagObj = { $: [], onready: function(e) { this.$.push(e) } }; var n = s.getElementsByTagName(“script”)[0], r = s.createElement(“script”); r.options = t, r.async = !0, r.src = “https://secure-ds.serving-sys.com/SemiCachedScripts/ebOneTag.js?id=” + e, r.options = t, n.parentNode.insertBefore(r, n) })(“XXXXXXXXXX”, document, { dataLayer:”SizmekDataLayer” }); /script
  2. script type=”text/javascript” (function(e, s, t) { t = t || {}, t.id = e, versaTagObj = { $: [], onready: function(e) { this.$.push(e) } }; var n = s.getElementsByTagName(“script”)[0], r = s.createElement(“script”); r.options = t, r.async = !0, r.src = “https://secure-ds.serving-sys.com/SemiCachedScripts/ebOneTag.js?id=” + e, r.options = t, n.parentNode.insertBefore(r, n) })(“XXXXXXXXXX”, document, { dispType:”iframe”,dataLayer:”SizmekDataLayer” }); /script
  3. noscript iframe src=”https://bs.serving-sys.com/Serving?cn=ot&onetagid=XXXXXXXXX&ns=1&activityValues=$$Session=[Session]$$&dynamicRetargetingValues=$$$$&acp=$$$$” style=”display:none;width:0px;height:0px”>/iframe /noscript

Correct Answer:

  • script type=”text/javascript” (function(e, s, t) { t = t || {}, t.id = e, versaTagObj = { $: [], onready: function(e) { this.$.push(e) } }; var n = s.getElementsByTagName(“script”)[0], r = s.createElement(“script”); r.options = t, r.async = !0, r.src = “https://secure-ds.serving-sys.com/SemiCachedScripts/ebOneTag.js?id=” + e, r.options = t, n.parentNode.insertBefore(r, n) })(“XXXXXXXXXX”, document, { dataLayer:”SizmekDataLayer” }); /script
  • script type=”text/javascript” (function(e, s, t) { t = t || {}, t.id = e, versaTagObj = { $: [], onready: function(e) { this.$.push(e) } }; var n = s.getElementsByTagName(“script”)[0], r = s.createElement(“script”); r.options = t, r.async = !0, r.src = “https://secure-ds.serving-sys.com/SemiCachedScripts/ebOneTag.js?id=” + e, r.options = t, n.parentNode.insertBefore(r, n) })(“XXXXXXXXXX”, document, { dispType:”iframe”,dataLayer:”SizmekDataLayer” }); /script

Which one of the following permission sets should be granted in order for a user to switch accounts?

  1. Account Administrator
  2. Primary Creative Manager
  3. Super User
  4. Campaign Manager

Correct Answer:

  • Super User

Which placement types require creative attached in order to complete trafficking and generate placement tags? Select All Correct Responses

  1. Tracking
  2. In-banner
  3. In-stream video
  4. In-stream video tracking

Correct Answer:

  • In-banner
  • In-stream video

Which tag manager feature is a Chrome browser extension that allows users to analyze retargeting cookies that exist on the browser and understand the current navigation journey?

  1. Tag Cookie Manager
  2. Tag Tester Tool
  3. Tag Manager Activity Reader
  4. Tag Manager Variables

Correct Answer:

  • Tag Tester Tool

While setting up his DCO campaign, Jeff is thinking of using rotation settings and/or targeting delivery groups. What type of trafficking strategy should he use?

  1. Advanced Trafficking
  2. Simple Trafficking

Correct Answer:

  • Advanced Trafficking

While setting up his global entity, Malik defines which Local Advertisers shall be affected and assigns them to this entity. Once the entity is saved, how are the Local Advertisers affected? (select all that apply)

  1. All Global Conversions will be attributed locally.
  2. Local Advertisers now have Global Advertiser settings with Activity Rules and Variables but not Conversion Activities.
  3. The Local Advertisers will be able to review the global entities in a read-only mode.
  4. Local entities will remain editable for both Global Advertiser users and local ones.

Correct Answer:

  • All Global Conversions will be attributed locally.
  • The Local Advertisers will be able to review the global entities in a read-only mode.
  • Local entities will remain editable for both Global Advertiser users and local ones.

Who has the access to set up Account Extensions?

  1. Customer Success Managers at Amazon Ads
  2. Campaign traffickers at publisher website
  3. Native Account holders at customer agency

Correct Answer:

  • Customer Success Managers at Amazon Ads

Yulia is trying to map an Activity Rule that will be triggered for audiences who have visited her client’s page but have not purchased a product on the website. What criteria combination can she use in the Activity Rule to achieve this?

  1. Time Spent on Page, Clicked Element
  2. Referral URL, clicked element
  3. Page URL, Number of session page views , User’s Browsing History, Referral URL
  4. Page URL, User Browsing History

Correct Answer:

  • Page URL, User Browsing History

This page was last edited on 3rd February, 2024 at 4:38 PM (UTC).

I hope this helps! Let me know if you have any other questions.

  • © 2024 Certification Answers - Text is available under the Creative Commons Attribution-ShareAlike 4.0 International (CC BY-SA 4.0).
    Additional terms may apply. By using this site, you agree to the Terms of Use and Privacy Policy.