After pulling a Cross-Device Conversion report, Sam notices that a lot of the mobile purchases on the SuperCoolKicks site occur after users have seen an ad on desktop. How might Sam use this information to optimize the sneaker campaign?

1. Adjust Campaign Manager creative messaging
2. Tell his colleague to create new placements for rotation
3. Adjust Campaign Manager creative rotation
4. Tell his colleague to keep directing spend to desktop inventory

100% Correct Answer

• Tell his colleague to keep directing spend to desktop inventory