A user clicks on an ad promoting a sale on sneakers. Upon clicking, the user is taken to a page that does not contain sneakers, but rather discount sunglasses. The user also encounters pop-ups while trying to navigate the site. What should the advertiser do to improve the user’s experience?

1. Ensure that the pop-ups relate to the user’s search.
2. Edit the ad text to promote the sunglasses in addition to the sneakers.
3. Link to the webpage that is relevant to the ad and remove the pop-ups.
4. Provide original content that cannot be found on another site.

Correct Answer:

• Link to the webpage that is relevant to the ad and remove the pop-ups.