Certification Answers

A small marketing group uses Google Display Ads to help deliver relevant advertising to people browsing the web. Which statement is true about where Google Display Ads connects with these valuable audiences?

  1. Google Display Ads delivers advertising on YouTube videos that meet a minimum threshold of views.
  2. Google Display Ads connects with audiences through Gmail, YouTube, and millions of other websites partnering with Google.
  3. Google Display Ads primarily connects with target audiences through Gmail, but users can configure it to reach other websites they designate as important.
  4. Google Display Ads delivers advertising only on websites that partner with Google’s Display network.

Correct Answer:

  • Google Display Ads connects with audiences through Gmail, YouTube, and millions of other websites partnering with Google.

I hope this helps! Let me know if you have any other questions.

Certification Questions & Certification Answers

A home improvement retail marketer is using a Display campaign to build out his ads. What’s a benefit that Display campaigns can give him?

  1. His ads are automatically generated from Google’s content providers, matching his website’s data feeds to the most relevant images and descriptions available.
  2. His ads can be manually built using his custom-sized headlines, descriptions, logos, and images
  3. His ad formats are lifted directly from his data feeds, allowing him full control over their size, placement, and screen orientation.
  4. His ads are automatically generated from the building blocks he provides, like headlines, descriptions, logos, and images.

Correct Answer:

  • His ads are automatically generated from the building blocks he provides, like headlines, descriptions, logos, and images.

The benefit to a home improvement retail marketer from Google Smart Display Campaigns is that his ads are automatically generated from the building blocks he provides, like headlines, descriptions, logos, and images.

The benefit of Google’s Smart Display campaign for the home improvement retail marketer is that his ads are automatically generated from the building blocks he provides, like headlines, descriptions, logos, and images. Smart Display campaigns are a campaign type that uses full automation. Ads are automatically generated from the building blocks you provide, like headlines, descriptions, logos, and images. They responsively fit into almost all ad slots across Google Display ads.

A marketing director of a large team is looking to reach an audience at scale through Display campaigns. How might Display campaign reporting help with this objective?

  1. Its summary report provides executive summaries of total cost and bidding.
  2. It provides “recommended insights,” which are focused on Topic Targeting.
  3. Its reporting functionality includes exclusive placement reports designed for high-level advertising strategies
  4. In addition to standard Google Ads reporting, it provides reports that facilitate broad, strategic ad management.

Correct Answer:

  • In addition to standard Google Ads reporting, it provides reports that facilitate broad, strategic ad management.

In addition to standard Google Ads reporting, Smart Display campaign provides reports that facilitate broad, strategic ad management. This is how Smart Display campaign reporting help Emmy.

Smart Display campaign reporting helps marketing director to reach an audience at scale through Smart Display campaigns. He will receive all standard Google Ads reporting and then also get new, supplemental reports based on insights that allow broad, strategic management instead of daily micromanagement.

A marketing director wants to acquire a lot of exposure for a new product line that her company’s launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign. How could she achieve her marketing goal using a Display campaign?

  1. A video summary of her product line will be automatically generated by the system and placed on YouTube.
  2. Her business will be highlighted on Google Maps, with the option for customers to see her product line there.
  3. Her ads will appear above and below search results when people search for related keywords.
  4. Her ads will serve on website content related to her business or her customers’ interests, based on her targeting decisions.

Correct Answer:

  • Her ads will serve on website content related to her business or her customers’ interests, based on her targeting decisions.

A marketing director can achieve her marketing goal of acquiring a lot of exposure for a new product line that her company’s launching, by serving her ads on website content related to her business or her customers’ interests, based on her targeting decisions.

Google Display ads can appear across a network of more than two million sites and apps, reaching 90% of people on the internet. Your ads get matched to content related to your business or to your customer’s interests.

A Display campaign achieve a marketing director’s marketing goal by serving his ads on website content related to his business or her customers’ interests, based on her targeting decisions.

Google Display ads can appear across a network of more than two million sites and apps, reaching 90% of people on the internet. Your ads get matched to content related to your business or to your customers’ interests.

A retailer owns a large online business selling antiques. They want to create a Display campaign. What are two of the three inputs they must supply to create a Display campaign? Choose two. Select 2 Correct Responses

  1. Keyword examples
  2. Creative assets
  3. Example placements
  4. Budget amount

Correct Answer:

  • Creative assets
  • Budget amount

A retailer of online business selling antiques should supply Budget Amounts and Creative Assets in order to create a Display campaign. These are the benefits of the Smart Display Campaign. The three inputs are:

  • Bid
  • Budget
  • Creative assets.

A small pastry business is in the process of creating ads within their Display campaign. They find that there are two main ad formats that they can use. What are the two main ad formats used in a Display campaign? Choose two. Select 2 Correct Responses

  1. Call-only ads
  2. Text ads
  3. In-stream video ads
  4. Uploaded ads (Image & AMPHTML)
  5. Responsive Display ads

Correct Answer:

  • Uploaded ads (Image & AMPHTML)
  • Responsive Display ads

A small pastry business finds that there are two main ad formats Uploaded ads (Image & AMPH TML) and Responsive Display ads that they can use to create ads within their display campaign to get the greater effecience, scale and control.

Uploaded ads (Image & AMPHTML) and Responsive Display ads are the two main ad formats that A small pastry business can use in the process of creating ads within their Display campaign.

If you’re looking for full control over all aspects of your Display campaign, then a Standard Display campaign is right for you. There are two main types of ad formats you can leverage for your Display campaign:

  • Responsive Display ads: Greater efficiency and scale
  • Uploaded ads (Image & AMPHTML): Greater control

If you’re looking for full control over all aspects of your display campaign, then a standard display campaign is right for you. There are two main types of ad formats you can leverage for your Display campaign:
Responsive Display ads: Greater efficiency and scale
Uploaded ads (Image & AMPHTML): Greater control

An advertiser doesn’t have much time to create ads, and hopes to use a Display campaign to automatically create them. Which two building blocks must they supply in order for a Display campaign to automate their ad creation? Choose two. Select 2 Correct Responses

  1. Videos
  2. Ad dimensions
  3. Keywords
  4. Headlines
  5. Images

Correct Answer:

  • Headlines
  • Images

Advertiser must supply Headlines and Images in order for a Smart Display campaign to automate her ad creation.

If wants Advertiser to use Smart Display Campaign because of lack of time, he needs to supply two building blocks, Headline and Images in order for a smart display campaign to automate his ads creation.
You provide a few inputs: what your ads will say, images you want to use, daily budget, and cost-per-acquisition (CPA) performance targets. Google will mix and match your ads at scale.

An advertiser has seen a lot of success with Google Search, and they’d like to increase their reach by creating a Display campaign. They’d like the setup to be as effortless as possible. What kind of targeting should they use in their Display campaign?

  1. Manually selected targeting
  2. Optimized targeting and manually selected targeting
  3. No targeting
  4. Optimized targeting

Correct Answer:

  • Optimized targeting

An advertiser should run A Smart Display campaign because he handles many responsibilities, from logistics to marketing and like to be as effortless as possible with Display campaign.

If an advertiser,who already is handling many responsibilities and wants to run a Display campaign effortlessly, he should choose Smart Display Campaign. Smart Display Campaign bundles together all the pillars of successful Display campaigns and accesses the best of Google’s machine learning capabilities to optimize and automate nearly all aspects of your Display campaigns. You provide a few inputs: what your ads will say, images you want to use, daily budget, and cost-per-acquisition (CPA) performance targets.

An advertiser is interested in generating conversions through Google Display ads, but they’re relying on the campaign’s help to set bids. Which two bidding strategies used in Display campaigns can they choose from to automatically set their bids? Choose two.

  1. Enhanced CPC (cost-per-click)
  2. Cost per engagement
  3. Viewable CPM (cost-per-thousand impressions)
  4. Target CPA (cost per acquisition)
  5. Target ROAS (return on ad spend)

Correct Answer:

  • Target CPA (cost per acquisition)
  • Target ROAS (return on ad spend)

The advertiser is relying on the campaign’s help to set bids to generate conversions through Google Display ads. Target CPA (cost per acquisition) and Target ROAS (return on ad spend) are the two bidding strategies used in Smart Display campaigns, he can choose to automatically set the bids.

Target CPA (cost per acquisition) and Target ROAS (return on ad spend) are the two bidding strategies used in Smart Display campaigns can Paul choose from to automatically set Paul’s bids.

The advertiser can rely on the Smart Display campaign if he is not confident in setting bids himself. Smart Display campaigns are a campaign type that uses full automation. He can use “Target CPA” and “Target ROAS” bidding strategies that can set his bids automatically.

An agency is interested in using automation to more effectively manage their Google Display campaigns. What’s one automation model that Display campaigns provide?

  1. Automated rule creation
  2. Automated video production
  3. Automated YouTube video creation
  4. Automated bidding

Correct Answer:

  • Automated bidding

Automated bidding is the one automation model that Smart Display campaigns provide to an agency, who is interested in using automation to more effectively manage his Google Display campaigns.

An agency is interested in using automation to manage their Google display campaigns more effectively. What’s one automation model that display campaigns provide?

One of the core automation models that drive Smart Display campaigns is automated bidding. Instead of bidding manually, you specify a Target CPA or Target ROAS you’d like to achieve and Google will manage the CPC bids on a per-auction basis, based on the likelihood that the auction will generate a conversion.

Marco newest client believes Google Ads would be the ideal platform for his services, but he’s worried that his business can’t afford to compete. What can Marco explain about Google Ads to ease his client’s concerns?

  1. Google Ads allows you to cap the number of ads you pay for, based on your business.
  2. Google Ads guarantees phone calls to your business.
  3. Google Ads offers separate auctions for low budgets.
  4. Google Ads gives you control over your budget.

Correct Answer:

  • Google Ads gives you control over your budget.

Marco’s new client is worried that his business can’t afford to compete on the Google ads platform. To ease the client’s concern, Marco should explain to him that Google Ads gives you control over your budget.

Marco’s newest client believes that Google Ads would be the ideal platform for his services, but he’s worried that his business can’t afford to compete. What can Marco explain about Google Ads to ease his client’s concerns?

Google Ads gives you control over how you spend your money. There’s no minimum. And you can choose how much you spend per month, per day, and per ad. You’ll only pay when someone clicks on your ad.

Google Ads is a viable option because it gives you control over your budget. With cost-per-click (CPC) bidding, you’re charged only when someone is interested enough to click on your ad.

You tell Google Ads the most you’re willing to pay for a click on your ad (called the maximum cost-per-click bid), but you could be charged less.

You have control over your Google Ads budget. You decide the average amount you want to spend each day.

Marta’s Display campaign has delivered results beyond her expectations. She knows she increases returns with added spend, but that’s not possible for her at the moment. How would Performance Planner benefit her in this situation?

  1. By finding areas of her total budget that could contribute to marketing.
  2. By determining which of Google’s ads are most appropriate for her brand.
  3. By teaching her employees the fundamentals of personal budgeting.
  4. By optimizing her available ad budget for maximum growth.

Correct Answer:

  • By optimizing her available ad budget for maximum growth.

The performance planner will optimize Marta’s available ad budget for maximum growth, and she will get the incremental return.

Siona is planning a new Google Ads campaign with the goal of capturing a minimum number of impressions for her ads. What type of automated bidding strategy should Siona use?

  1. Maximize clicks
  2. Target return on ad spend (Target ROAS)
  3. Target cost-per-acquisition (tCPA)
  4. Target impression share

Correct Answer:

  • Target impression share

Siona should use Target impression share automated bidding strategy in the new Google Ads campaign if her goal is to capture a minimum number of impressions for her ads.

Target impression share is a smart bidding strategy that automatically sets bids with the goal of showing your ad at the absolute top of the page. Target impression share is available either as a standard strategy within a single campaign or as a portfolio strategy across multiple campaigns.

Target impression share bidding automatically sets bids to help achieve your impression share goal across all campaigns using this strategy.

YouTube and Google Video solutions are specifically tuned to your business’ marketing objectives. They can increase awareness by keeping your brand at the top of customers’ minds. They can boost consideration by inviting customers to engage with your brand during high-intent moments. What other marketing objective can YouTube and Google video solutions fulfill?

  1. They can spur meaningful actions you can measure.
  2. They can entice users to provide their information.
  3. They can forecast reductions in pricing for keywords.
  4. They can reduce unwanted clicks from competitors.

Correct Answer:

  • They can spur meaningful actions you can measure.

What Are The Three Marketing Objectives That Can Be Met Via Targeting On Google Display Ads?

  1. Build awareness
  2. Drive action
  3. Generate buzz
  4. Influence consideration

Correct Answer:

  • Build awareness
  • Drive action
  • Influence consideration

Which Of The Following Is A Core Benefit Of Google Ads Automated Bidding?

  1. Auction-time bidding
  2. Daily budget pacing
  3. Impression share-based bidding
  4. User ID-based bidding

Correct Answer:

  • Auction-time bidding

Match Each Auto-Bidding Strategy To The Right Campaign Goal.

  1. Target Impression Share
  2. Target CPA
  3. Maximize clicks
  4. Target ROAS

Correct Answer:

  • Traffic (3)
  • Conversions (2)
  • Visibility (1)
  • Revenue (4)

Which Of The Following Is Not A Component Of Google Display Ads’ Value Proposition?

  1. Intent
  2. Machine learning
  3. Performance
  4. Search

Correct Answer:

  • Search

What Are The Three Main Automation Components Of Smart Display Campaigns?

  1. Automated bidding
  2. Automated conversions
  3. Automated creatives
  4. Automated targeting

Correct Answer:

  • Automated bidding
  • Automated creatives
  • Automated targeting

How Can Google Ads Help You Advance Your Business Goals?

  1. By building awareness of your brand
  2. By driving online, in-app, in-person, and over-the-phone sales
  3. By influencing consideration of your products and services
  4. All of the above

Correct Answer:

  • All of the above

Advertising With Google Ads Starts With Creating Campaigns Based On Your Business Objectives. Which Campaign Type Would You Pick For Each Of The Following Scenarios?

 These ads promote your products by giving users detailed information about what you’re selling. They appear on Google Shopping and next to search results Video
 These ads show up next to Google search results and on other Google partner sites, like YouTube, when people search for products or services you offer Search
 These ads appear on their own or within other streaming video content on YouTube and across the Google Display Network Shopping
 These ads drive engagement, app installs, and in-app purchases. They appear across the Google Search and Display Networks, as well as on Google Play and YouTube Universal

Correct Answer:

 These ads promote your products by giving users detailed information about what you’re selling. They appear on Google Shopping and next to search results Shopping
 These ads show up next to Google search results and on other Google partner sites, like YouTube, when people search for products or services you offer Search
 These ads appear on their own or within other streaming video content on YouTube and across the Google Display Network Video
 These ads drive engagement, app installs, and in-app purchases. They appear across the Google Search and Display Networks, as well as on Google Play and YouTube Universal

Uploaded Ads Give Advertisers Access To More Inventory Than Responsive Display Ads.

  1. True
  2. False

Correct Answer:

  • False

Which Of The Following Are The Benefits Of Using Responsive Display Ads?

  1. Simplicity
  2. Automation
  3. Control
  4. Reach

Correct Answer:

  • Simplicity
  • Automation
  • Reach

What Two Main Ad Formats Can Be Used In A Google Display Ads Campaign?

  1. Search Ads
  2. Uploaded Ads
  3. Social Ads
  4. Responsive Display Ads

Correct Answer:

  • Uploaded Ads
  • Responsive Display Ads

A Small Business Uses Google Display Ads To Help Deliver Relevant Advertising To People Browsing The Web. Which Statement Is True About Where Google Display Ads Connects With These Valuable Audiences?

  1. Google Display ads connect with audiences through apps, YouTube, and millions of other websites affiliated with Google.
  2. Google Display ads deliver advertising on user-selected websites that were built exclusively with Google’s website builder.
  3. Google Display ads deliver advertising on YouTube videos from authorized creators that meet a minimum threshold of views.
  4. Google Display ads connect advertisers with custom-built audiences on participating network sites on all search engines.

Correct Answer:

  • Google Display ads connect with audiences through apps, YouTube, and millions of other websites affiliated with Google.

Mike Is Interested In Using Automation To More Effectively Manage His Google Display Campaigns. What’s One Automation Model That Smart Display Campaigns Provide?

  1. Automated rule creation
  2. Automated bidding
  3. Automated video production
  4. Automated YouTube video creation

Correct Answer:

  • Automated bidding

Google Display Lets Advertisers Choose Between Two Main Ad Formats: Responsive Display Ads And Uploaded Image Ads. Match The Benefit Of Each Ad Type To The Appropriate Ad Format Option.

  1. Uploaded image ads
  2. Responsive display ads

Correct Answer:

  • Efficiency (2)
  • Control (1)

Which Two Statements Are True About The Use Of Targeting Options To Optimize A Google Ads Campaign? (Choose Two.)

  1. Device targeting allows you to reach customers on any device: desktops, tablets, and smartphones.
  2. Occupancy targeting allows advertisers to serve ads to households with a specific number of occupants.
  3. Location targeting allows ads to be served in the specific geographic locations you choose.
  4. Employment targeting allows you to serve ads only to people who work in a specific field.

Correct Answer:

  • Device targeting allows you to reach customers on any device: desktops, tablets, and smartphones.
  • Location targeting allows ads to be served in the specific geographic locations you choose.

Kevin Has A Large Collection Of Images And Videos Available For Use But Not A Lot Of Time To Design Ad Creatives For His Google Display Ads Campaign. Which Display Ad Format Could Kevin Use To Save Time?

  1. Image ads
  2. Uploaded ads
  3. Responsive display ads
  4. AMPHTML ads

Correct Answer:

  • Responsive display ads

Which Targeting Option Is Best For Achieving Brand Awareness?

  1. Affinity
  2. Custom Intent
  3. In-Market
  4. Remarketing

Correct Answer:

  • Affinity

Which Targeting Option Is Best For Influencing Consideration?

  1. Custom Affinity
  2. Custom Intent
  3. Demographics
  4. Remarketing

Correct Answer:

  • Custom Intent

What Two Types Of Remarketing Can Be Used On Google Display Ads?

  1. Custom remarketing
  2. Dynamic remarketing
  3. Email remarketing
  4. Standard remarketing

Correct Answer:

  • Dynamic remarketing
  • Standard remarketing

How Does Google Display Ads Grow Marketing Results For Advertisers?

  1. It calculates the number of times an ad is effectively run on test websites, then shows the ad on all relevant websites.
  2. It focuses a campaign on either Gmail, TrueView, or Chrome to better isolate specific audiences.
  3. It determines a user’s primary marketing objective and enables the features that will best achieve it.
  4. It harnesses a multitude of signals to place ads against the most relevant content.

Correct Answer:

  • It focuses a campaign on either Gmail, TrueView, or Chrome to better isolate specific audiences.

Francis Tries To Explain To His Boss The Benefits Of Using Automated Bidding. Match These Aspects Of Automated Bidding With The Benefits They Serve.

  1. Auction-time bidding
  2. Depth of signals used and cross analysis
  3. Machine learning
  4. Time saved

Correct Answer:

  • Tailors bids to each user’s unique context, using relevant signals present at auction time (4)
  • Alleviates the strain on marketing resources by automating more manual tasks (3)
  • Integrates a large variety of signals and considers new ones to evaluate user intent (2)
  • Algorithmically helps set the appropriate bid for each and every auction (1)

Why Should An Advertiser Consider Using Responsive Display Ads?

  1. They offer unlimited placement across the web for a lower overall cost than other ad formats.
  2. They help advertisers and publishers deliver a faster experience to their audiences using AMP.
  3. They offer advertisers far greater control over where their finished ads display on websites.
  4. They’ll automatically create ads from your images, videos, headlines, logos, and descriptions.

Correct Answer:

  • They’ll automatically create ads from your images, videos, headlines, logos, and descriptions.

Millie Is Managing A Google Ads Campaign For A New Client Who’s Tracking All Important Actions Post-Click And Values Each Of Their Conversion Actions Equally. What Type Of Automated Bidding Strategy Would Be Ideal For This Client?

  1. Conversion-focused bidding
  2. Awareness-based bidding
  3. Consideration-focused bidding
  4. Revenue-focused bidding

Correct Answer:

  • Consideration-focused bidding

Colin Wants To Get The Word Out About His Newest Product. He’s Planning To Create A Google Display Campaign With Building Awareness As His Marketing Objective. Why Would Colin Choose “Build Awareness” As His Marketing Objective?

  1. He wants to get his newest product in front of as many people as possible.
  2. He wants to create dynamic call-only ads to reach specific audiences.
  3. He wants to use Google’s automation technology to grow direct sales of his products.
  4. He wants to engage users who intend to purchase his products and are actively researching them.

Correct Answer:

  • He wants to get his newest product in front of as many people as possible.

Of The Ad Formats Available On The Google Display Network, Which One Will Automatically Adjust Its Presentation To Best fit The Available Space On Page?

  1. Uploaded ads
  2. Responsive display ads
  3. AMPHTML ads
  4. Image ads

Correct Answer:

  • Responsive display ads

Google Display Ads Lets Advertisers Upload Their Own Ads To The System, Allowing Advertisers Greater Control Over The Look And Feel Of Their Messaging. What Are The Two Types Of Uploaded Ads?

  1. Image ads and dynamic ads
  2. Shopping ads and remarketing ads
  3. Video ads and call-only ads
  4. AMPHTML ads and image ads

Correct Answer:

  • AMPHTML ads and image ads

Gavin Is Creating A Google Display Ads Campaign To Help Grow Sales For His Online Clothing Store. His Goal Is To Connect With Users Who Previously Viewed Pages On His Website Without Making A Purchase. Which Option Will Best Serve Gavin’s Marketing Goals?

  1. Similar Audiences
  2. Remarketing
  3. In-Market audiences
  4. Affinity Audiences

Correct Answer:

  • Remarketing

Mary Manages Google Search Campaigns And Would Like To Extend Her Reach With Google Display Ads. She’s Trying To Decide Whether To Create A Standard Display Campaign Or A Smart Display Campaign. Why Would Mary Choose Standard Display Campaigns Over Smart Display Campaigns?

  1. She prefers more control over all aspects of her Display campaigns.
  2. She wants to deliver both Search and Display Ads from the same campaign.
  3. She prefers to offer minimal input and relies on automated solutions.
  4. She wants the same level of results without managing the campaigns.

Correct Answer:

  • She prefers more control over all aspects of her Display campaigns.

Thelma Is Creating A Display Campaign For Her Online Toy Store. She Wants To Showcase Her Products To Parents Between The Ages Of 25 To 34. Which Option Should Thelma Select To Best Reach These Users?

  1. Demographic targeting
  2. Custom Affinity audiences
  3. In-Market audiences
  4. Affinity audiences

Correct Answer:

  • Demographic targeting

Trina Is Considering Using Automated Bidding, As She’s Looking To Make Her Campaign Management Process More Efficient. What Are Three Ways That Automated Bidding Can Improve Efficiency?

  1. Sets manual bids for specific times of the day
  2. Saves time and marketing resources
  3. Minimum and maximum bid values are determined by the daily budget
  4. Sets the appropriate bid for each and every auction
  5. Integrates a large variety of signals to evaluate user intent

Correct Answer:

  • Minimum and maximum bid values are determined by the daily budget
  • Sets the appropriate bid for each and every auction

A Company That Produces Sporting Equipment For Senior Citizens Would Like To Use Google Display Ads To Reach New Customers. Their Product Line Gears Toward People, With Or Without An Identified Interest In Sports, Over The Age Of 65. Which Option Can Best Help Them Reach These Users?

  1. Demographic Audiences
  2. In-Market Audiences
  3. Affinity Audiences
  4. Dynamic Remarketing

Correct Answer:

  • Demographic Audiences

Smart Display Campaigns Use Full Automation To Optimize And Automate Nearly All Aspects Of Your Display Campaigns. All You Have To Do Is Provide A Few Inputs. What Can A User Input In A Smart Display Campaign?

  1. All channels they wish to target
  2. A maximum conversion number
  3. Keyword bids and modifiers
  4. The images they wish to use

Correct Answer:

  • All channels they wish to target

Doreen Uses Google Search To Reach Customers As They Search For Products Similar To Hers. She’d Like To Create A Display Remarketing Campaign To Reconnect With Users And Increase Sales. How Might Remarketing Help Her Meet This Marketing Objective?

  1. It reaches TV-like audiences, based on a holistic picture of their lifestyles, interests, and passions.
  2. It allows her to show ads to people who previously visited her website as they browse websites and use apps.
  3. It reaches audiences who differ from those on an original remarketing list or other uploaded compatible list.
  4. It reaches specific audiences based on declared data.

Correct Answer:

  • It allows her to show ads to people who previously visited her website as they browse websites and use apps.

Your company wants to have greater success online. What are two ways that Google Ads can drive your business goals? (Choose two.)

  1. Place your business’s ads on every available search engine.
  2. Boost your conversions by connecting you to people in the moments that matter.
  3. Help you reach a wider audience and maximize exposure.
  4. Coach your company to fully move to an online-only presence.
  5. Cap the number of ads you pay for, based on your business.

Correct Answer:

  • Boost your conversions by connecting you to people in the moments that matter.
  • Help you reach a wider audience and maximize exposure.

Why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign?

  1. User intent and likelihood to complete valuable actions for your business do not vary based on location, time, or device.
  2. The appropriate bid can often be a static target that is challenging to reach.
  3. If you do not bid efficiently, you could miss valuable conversions.
  4. The customer journey has become more complex and therefore bids should be based on general user behavior.

Correct Answer:

  • If you do not bid efficiently, you could miss valuable conversions.

Which type of automated bidding strategy is target cost-per-acquisition (CPA)?

  1. Consideration-focused bidding
  2. Conversion-focused bidding
  3. Awareness-based bidding
  4. Revenue-focused bidding

Correct Answer:

  • Conversion-focused bidding

Which two statements are true about how you can use targeting options to optimize a Google Ads campaign? (Choose two.)

  1. Device targeting allows you to reach customers on any device: desktops, tablets, and smartphones.
  2. Occupancy targeting allows advertisers to serve ads to households with a specific number of occupants.
  3. Employment targeting allows you to serve your ads only to those people who work in a specified field.
  4. Location targeting allows your ads to be served only in the specific geographic locations you choose.

Correct Answer:

  • Device targeting allows you to reach customers on any device: desktops, tablets, and smartphones.
  • Location targeting allows your ads to be served only in the specific geographic locations you choose.

Which two are available in Google Ads? (Choose two.)

  1. Company targeting, which allows you to serve ads to the people who work for a specific company you choose.
  2. Variable targeting, which allows ads to be served to a subset of users on specified dates for a set ad price.
  3. Device targeting, which allows you to serve your ads to users on desktops, smartphones, and tablets.
  4. Heritage targeting, which allows advertisers to serve ads only to users who have a specified family history.
  5. Language targeting, which lets you reach people with your selected language as their browser’s language setting.

Correct Answer:

  • Device targeting, which allows you to serve your ads to users on desktops, smartphones, and tablets.
  • Language targeting, which lets you reach people with your selected language as their browser’s language setting.

Which statement is true about the value of Google Display Ads?

  1. It enables advertisers to reach customers searching for specific search terms.
  2. It uses best-in-class automation and bidding to reach millions of users at just the right moment.
  3. It bundles the pillars of a campaign to reach millions of valuable audiences across the internet.
  4. It offers advertisers the most control over the geographic locations where their ads will be seen.

Correct Answer:

  • It uses best-in-class automation and bidding to reach millions of users at just the right moment.

Which statement is true about Responsive Display Ads?

  1. The ads can meet exact branding requirements.
  2. The ads adjust to available screen space when delivered.
  3. They offer the advertiser more creative control than uploaded ads.
  4. The ads can be manually uploaded.

Correct Answer:

  • The ads adjust to available screen space when delivered.

Which statement accurately describes the reach of Affinity Audiences’ targeting?

  1. It reaches TV-like audiences, based on their lifestyles, interests, and passions.
  2. It reaches people who have the intent to purchase, updated in real time.
  3. It reaches past visitors as they browse network websites and use network apps.
  4. It reaches people while they’re actively browsing, researching, or comparing products and are close to a conversion.

Correct Answer:

  • It reaches TV-like audiences, based on their lifestyles, interests, and passions.

Which group would you be able to reach with a Google Display campaign using demographic targeting?

  1. Certified netware engineers
  2. College students
  3. 27-year-old men
  4. Residents of a certain city

Correct Answer:

  • 27-year-old men

Which factors should an advertiser consider when deciding on a bidding strategy?

  1. Results, targeted locations, and purchase history
  2. Customer search history, competition, and conversions
  3. User journey complexities, performance, and auctions
  4. Ad schedule and budget

Correct Answer:

  • User journey complexities, performance, and auctions

Which Display Ad format should you use if you’re concerned about malware and want a secure ad experience across platforms?

  1. Image ads
  2. AMPHTML ads
  3. Responsive Display Ads
  4. Search ads

Correct Answer:

  • AMPHTML ads

Which Display Ad format automatically creates ads from uploaded headlines, logos, images, and videos?

  1. Image ads
  2. Responsive Display Ads
  3. AMPHTML ads
  4. Uploaded ads

Correct Answer:

  • Responsive Display Ads

Which Display Ad format adjusts to available ad space?

  1. AMPHTML ads
  2. Image ads
  3. Responsive Display Ads
  4. Uploaded ads

Correct Answer:

  • Responsive Display Ads

When should you use AMPHTML ads? (Choose two.)

  1. When your goal is to provide faster ad experiences.
  2. When your goal is to maximize the reach and scale of your campaign.
  3. When your goal is maximum creative control.
  4. When your goal is to provide safer ad experiences.

Correct Answer:

  • When your goal is to provide faster ad experiences.
  • When your goal is to provide safer ad experiences.

When deciding between Responsive Display Ads and uploaded ads, when would you opt for control rather than for efficiency?

  1. When your ads must meet exact branding requirements.
  2. When you want ads that serve in all ad slot sizes.
  3. When your ad has exceeded budget and you must cut costs.
  4. When performance is your primary goal.

Correct Answer:

  • When your ads must meet exact branding requirements.

When a Responsive Display Ad is automatically assembled, what’s adjusted to fit the ad slot?

  1. Size, appearance, and format
  2. Format, appearance, and external links
  3. Format, image sizes, and external links
  4. Size, external links, and font

Correct Answer:

  • Size, appearance, and format

What’s provided by Responsive Display Ads?

  1. Reach, scale, control
  2. Complete creative control and simplicity
  3. Reach, simplicity, automation
  4. Complete creative control and reach

Correct Answer:

  • Reach, simplicity, automation

What’s one benefit of using responsive display ads?

  1. They can be uploaded.
  2. They can run on native inventory.
  3. They can meet exact branding requirements.
  4. They can respond to manual A/B testing.

Correct Answer:

  • They can run on native inventory.

What’s an advantage of using Responsive Display Ads?

  1. They offer greater control over the way your ads look and feel.
  2. They’re limited to banner-eligible slots.
  3. They will automatically create ads from your images, videos, headlines, logos, and descriptions.
  4. They help publishers deliver a faster experience using AMP.

Correct Answer:

  • They will automatically create ads from your images, videos, headlines, logos, and descriptions.

What’s an advantage of the reach of Responsive Display Ads?

  1. They automatically adjust your creative asset’s size, appearance, and format to fit just about any native or non-native ad slot.
  2. They automatically adjust your creative asset’s size, appearance, and format to meet your exact branding requirements.
  3. They allow you to manually adjust their size, appearance, and format to meet your exact branding requirements.
  4. They allow you to manually adjust your creative asset’s size, appearance, and format to fit just about any native or non-native ad slot.

Correct Answer:

  • They automatically adjust your creative asset’s size, appearance, and format to fit just about any native or non-native ad slot.

What can automated bidding help an advertiser improve?

  1. Performance
  2. Calls-to-action
  3. Competition
  4. Languages

Correct Answer:

  • Performance

Viktor’s been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy. Which type of automated bidding strategy will Viktor be using?

  1. Conversion-focused bidding
  2. Revenue-focused bidding​
  3. Consideration-focused bidding
  4. Awareness-based bidding

Correct Answer:

  • Revenue-focused bidding​

Trevor owns a manufacturing business that makes specialized hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences with interests in hiking and rock climbing across the web?

  1. Search
  2. Shopping
  3. Display
  4. Video

Correct Answer:

  • Display

Trevor has discounted an entire line of products on his website and wants to use Google Display Ads to drive sales. How does Google Display Ads targeting help Trevor reach his marketing objective?

  1. Google Display Ads will build a social following for Trevor’s products to improve customer engagement and drive larger transactions.
  2. Google Display Ads will build Trevor’s brand awareness by showing customized ads to customers who are browsing websites that Trevor chooses.
  3. Google Display Ads will help place Trevor’s ad before customers who already showed interest in his brand.
  4. Google Display Ads will improve Trevor’s customer-service outreach by finding audiences using his products.

Correct Answer:

  • Google Display Ads will help place Trevor’s ad before customers who already showed interest in his brand.

The customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding. How can automated bidding benefit advertisers? (Choose two.)

  1. Allows advertisers to bid only for clicks from a specific group.
  2. Uses machine learning to set bids, which saves time.
  3. Guarantees reduced conversion costs for advertisers.
  4. Is auction-specific to increase the chance for conversion.
  5. Allows advertisers to serve ads only at specific times.

Correct Answer:

  • Uses machine learning to set bids, which saves time.
  • Is auction-specific to increase the chance for conversion.

Susan doesn’t have time to create Display Ads herself. She hopes to use a Smart Display campaign to automatically generate ads. Which two building blocks must Susan supply in order for a Smart Display campaign to automate her ad creation? (Choose two.)

  1. Videos
  2. Ad dimensions
  3. Headlines
  4. Images
  5. Keywords

Correct Answer:

  • Headlines
  • Images

Steve wants to use Google Display Ads to reach new customers who are looking to purchase products similar to his. Which audience type should Steve try to reach to meet his marketing goal?

  1. In-Market audiences
  2. Demographic targeting
  3. Custom Affinity audiences
  4. Similar Audiences

Correct Answer:

  • In-Market audiences

Simon’s using a Google Smart Display campaign to build out his ads. What benefit do Google Smart Display campaigns give Simon?

  1. His ads are automatically generated from Google’s content providers, matching his website’s data feeds to the most relevant images and descriptions available.
  2. His ads can be manually built using his custom-sized headlines, descriptions, logos, and images
  3. His ad formats are lifted directly from his data feeds, allowing him full control over their size, placement, and screen orientation.
  4. His ads are automatically generated from the building blocks he provides, like headlines, descriptions, logos, and images.

Correct Answer:

  • His ads are automatically generated from the building blocks he provides, like headlines, descriptions, logos, and images.

Sierra owns a small business and handles many responsibilities, from logistics to marketing. She’s seen a lot of success with Google Search (hundreds of conversions a month) and would like to increase her reach by creating a Display campaign. But she’d like it to be as effortless as possible. What type of Display campaign should she run?

  1. A Smart Display campaign
  2. A Dynamic remarketing campaign
  3. A Standard Display campaign
  4. A Standard remarketing campaign

Correct Answer:

  • A Smart Display campaign

Samira recently opened an online potted plant store and needs to promote it. She has chosen Google Ads because it offers advertisers different campaign types that determine where ads will appear and in what format they will display when viewed. What Google campaign type will help her reach her most valuable audiences?

  1. App campaigns, which can increase engagement, app installs, and even in-app actions, such as ordering her products.
  2. Television campaigns, which promote her products directly to consumers while they are watching their favorite network and cable TV programs.
  3. Social Media campaigns, which showcase her products to users while they browse their favorite social media platforms.
  4. Shopping campaigns, which promote her products by giving consumers detailed information about what she is selling before they click her ad.

Correct Answer:

  • Shopping campaigns, which promote her products by giving consumers detailed information about what she is selling before they click her ad.

Quinn recently launched a Display campaign for his women’s clothing store. Since the launch, his website traffic has increased, but sales have remained flat. Which story shows Quinn using remarketing to drive action?

  1. Quinn remarkets using his original business objectives and campaigns, with new users from an uploaded compatible list. By leveraging existing materials, he aims to extend his reach while saving cost.
  2. Quinn creates a list of cart abandoners that identifies users who visited his website, considered buying his clothing, but didn’t purchase. He shows them an ad with a promotional discount code.
  3. Quinn uses the In-Market audience segment for baking supplies with the intent of reaching potential customers while they’re actively browsing for women’s apparel and are close to a conversion.
  4. Quinn creates a custom audience segment using keywords and URLs as inputs. He hopes to extend his audience to customers interested in women’s accessories.

Correct Answer:

  • Quinn creates a list of cart abandoners that identifies users who visited his website, considered buying his clothing, but didn’t purchase. He shows them an ad with a promotional discount code.

Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. Which type of automated bidding strategy would be best for Priya’s campaign?

  1. Enhanced cost-per-click (eCPC)​
  2. Target impression share
  3. Maximize clicks
  4. Target return on ad spend (Target ROAS)

Correct Answer:

  • Maximize clicks

Phillip wants to create a new Google Display Ad campaign and base his targeting on an existing remarketing list named Checkout Abandoners. How can the Similar Audiences targeting option help Phillip achieve his marketing goals?

  1. Similar Audiences will find websites and apps that users on the Checkout Abandoners list have visited.
  2. Similar Audiences will find web content relevant to users on the Checkout Abandoners list, and recommend sites where Phillip can choose to place his new ads.
  3. Similar Audiences will automatically generate lists with keywords and URLs taken from the Checkout Abandoners list.
  4. Similar Audiences will find users who are similar to those on the Checkout Abandoners list.

Correct Answer:

  • Similar Audiences will find users who are similar to those on the Checkout Abandoners list.

Paul’s interested in generating conversions with Google Display Ads, but he’s not confident in setting bids himself. He’s relying on Smart Display campaigns to help. Which two bidding strategies used in Smart Display campaigns can Paul choose from to automatically set his bids? (Choose two.)

  1. Target CPA (cost per acquisition)
  2. Enhanced CPC (cost-per-click)
  3. Cost per engagement
  4. Target ROAS (return on ad spend)
  5. Viewable CPM (cost-per-thousand impressions)

Correct Answer:

  • Target CPA (cost per acquisition)
  • Target ROAS (return on ad spend)

Nathan manages a website that sells bicycles. He’s using a Google Ads Display campaign to drive purchases in that segment, and chooses In-Market audiences as his targeting option. What’s the advantage In-Market audiences gives Nathan in reaching his marketing goals?

  1. Reaches users based on their lifestyles, interests, and passions.
  2. Shows ads to users based on a combination of declared and inferred data.
  3. Connects him with audiences most interested in what he has to offer.
  4. finds users that are similar to an original remarketing list.

Correct Answer:

  • Connects him with audiences most interested in what he has to offer.

Mike recently started using Google Display Ads to create a more automated approach to managing his campaigns. What’s one automation model that Smart Display campaigns provides that might help Mike?

  1. Automated rule generation
  2. Automated ad language translation
  3. Automated targeting
  4. Automated video production

Correct Answer:

  • Automated targeting

Mary is tasked with designing an advertising campaign for her company’s an online pet food store and app, and is exploring different campaign options. Which campaign types are available to her in Google Ads?

  1. Search, Display, Video, App, and Access
  2. Search, Display, TV, Shopping, and App
  3. Social, Display, Video, Shopping, and App
  4. Search, Display, Video, Shopping, and App

Correct Answer:

  • Search, Display, Video, Shopping, and App

Mary feels confident managing Google Search campaigns and is interested in extending her marketing reach with the help of Google Display ads. She’s trying to decide whether to create a Standard Display campaign or a Smart Display campaign. Why would Mary choose Standard Display campaigns over Smart Display campaigns?

  1. She prefers minimal input and relies on automated solutions.
  2. She’s interested in in-depth reporting without managing the campaigns.
  3. She wants full control over all aspects of her Display campaigns.
  4. She wants to deliver both Search and Display Ads from the same campaign.

Correct Answer:

  • She wants full control over all aspects of her Display campaigns.

Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this?

  1. Retention-focused bidding
  2. Consideration-focused bidding
  3. Conversion-focused bidding
  4. Awareness-based bidding

Correct Answer:

  • Conversion-focused bidding

Mandy has a large art-supply company that sells through both her brick-and-mortar store and online. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Mandy achieve her business objectives?

  1. It places Mandy’s ads against the most relevant content by using best-in-class intent signals.
  2. It makes it possible for her customers to purchase art supplies directly from within her ads.
  3. It allows Mandy’s ads to appear above a Google Search result to people who are searching for art supplies.
  4. Its Google Display Ads measurable performance features select her company marketing goals automatically, requiring no input from her.

Correct Answer:

  • It places Mandy’s ads against the most relevant content by using best-in-class intent signals.

Kim is seeing significant performance from her Google Display remarketing campaign, and wants to expand upon it. Which targeting option should she choose to accomplish this?

  1. In-Market audiences
  2. Demographic targeting
  3. Custom Intent audiences
  4. Similar Audiences

Correct Answer:

  • Similar Audiences

Karen owns a large online business selling antiques. She wants to create a Smart Display campaign. What are two of the three inputs she must supply in order to create a Smart Display campaign? (Choose two.)

  1. Keyword examples
  2. Example placements
  3. Budget amount
  4. Creative assets
  5. Interest categories

Correct Answer:

  • Budget amount
  • Creative assets

Joshua has an online store that sells skateboard equipment. He notices that potential customers are looking at specific skateboards but leaving his website without completing a purchase. Which Google Display campaign option can Joshua use to feature the same skateboards viewed to potential customers who didn’t complete a purchase?

  1. Custom Affinity audiences
  2. Standard remarketing
  3. Custom Intent audiences
  4. Dynamic remarketing

Correct Answer:

  • Dynamic remarketing

Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?

  1. Target impression share
  2. Maximize conversions
  3. Target return on ad spend (Target ROAS)
  4. Maximize clicks

Correct Answer:

  • Maximize clicks

Jake’s been trying to build brand awareness for his new clothing line. Initial branding attempts wer successful, but he now wants to scale things to a larger degree. Jake can reach a wide audience by using Smart Display campaigns. How many websites and apps are available for Smart Display campaigns to run across?

  1. 3,000,000
  2. 300
  3. 3,000
  4. 300,000

Correct Answer:

  • 3,000,000

In order to drive sales with her Google Display Ads campaign, Charlotte wants to reach audiences who looked at products on her website, with new ads for those exact products. Which targeting option should she choose to help achieve that goal?

  1. Dynamic remarketing
  2. Standard remarketing
  3. Remarketing
  4. Affinity Audiences

Correct Answer:

  • Dynamic remarketing

How does Google Display Ads drive results every day for thousands of advertisers?

  1. It combines search, shopping, and image ads to create the most relevant ads across the web.
  2. Its ability to automatically set marketing objectives influences how campaigns perform and how visible ads are.
  3. Its technology bundles together all the pillars of a campaign to help isolate valuable audiences.
  4. Its real-time view of context and behavior across the web powers unique understandings of intent.

Correct Answer:

  • Its real-time view of context and behavior across the web powers unique understandings of intent.

How does Google Display Ads drive marketing results for thousands of advertisers worldwide?

  1. It harnesses best-in-class signals to place ads against the most relevant content.
  2. It determines a user’s primary marketing objective, and enables the features and options that will best achieve it.
  3. It calculates the number of times an ad is effectively run on test websites, then shows it on all relevant websites.
  4. It focuses a campaign on either Gmail, TrueView, or Chrome to better isolate specific audiences.

Correct Answer:

  • It harnesses best-in-class signals to place ads against the most relevant content.

How does Google Display Ads drive marketing results every day for thousands of advertisers around the world?

  1. It allows them to run ads and connect with audiences through Gmail, YouTube, and millions of other websites.
  2. It allows them to focus their campaigns on either Gmail or TrueView, in order to better isolate specific audiences.
  3. It enables them to create online purchasing options native to Display ad formats.
  4. It allows them to choose which specific YouTube videos they want their ads to be placed on.

Correct Answer:

  • It allows them to run ads and connect with audiences through Gmail, YouTube, and millions of other websites.

Google Ads offers a variety of campaign types which determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?

  1. Search, Display, Video, Print, and App
  2. Search, Print, TV, Shopping, and App
  3. Search, Display, Video, Shopping, and App
  4. Social, Video, App, Audio, and Shopping Ads

Correct Answer:

  • Search, Display, Video, Shopping, and App

Gloria owns a surfing clothing line. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Gloria achieve her business objective?

  1. It harnesses best-in-class intent signals to place her ads against the most relevant content.
  2. Her ads enable customers to purchase her clothing items directly from within the ad.
  3. It automatically defines her marketing objective and provides her the features and options that are relevant to her audience.
  4. It allows her ads to appear above a Google Search result to people who are searching for surfing attire.

Correct Answer:

  • It harnesses best-in-class intent signals to place her ads against the most relevant content.

Gavin is creating a Google Display Ads campaign designed to drive sales on his website. He wants to reach potential customers who viewed pages on his website and entice them to make purchases with a discount code. Which option will best serve Gavin’s marketing goals?

  1. Remarketing
  2. In-Market audiences
  3. Similar Audiences
  4. Affinity Audiences

Correct Answer:

  • Remarketing

Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his Display campaign?

  1. Build awareness
  2. Influence consideration
  3. Drive action
  4. Increase sales

Correct Answer:

  • Influence consideration

Felix wants to start showing his Google Display Ads to a narrower audience with the help of demographic targeting. Which two types of data are included in demographic targeting? (Choose two.)

  1. Postal code
  2. Age
  3. Gender
  4. Location
  5. Occupation

Correct Answer:

  • Age
  • Gender

Doreen is looking to drive sales on her website, and is considering creating a Google Display Remarketing campaign How might remarketing help her meet her marketing objective?

  1. It reaches specific audiences based on a combination of declared and inferred data.
  2. It reaches TV-like audiences based on a holistic picture of their lifestyles, interests, and passions.
  3. It reaches audiences who previously visited her website as they browse network websites and use network apps.
  4. It reaches audiences who are different from an original remarketing list or other uploaded compatible list.

Correct Answer:

  • It reaches audiences who previously visited her website as they browse network websites and use network apps.

Darren notices that many people viewed specific products on his website without purchasing them. He creates a Google Display Ad to drive sales of those exact products. Which option will best suit Darren’s marketing goal?

  1. Demographic targeting
  2. Custom Intent audiences
  3. Dynamic remarketing
  4. Affinity Audiences

Correct Answer:

  • Dynamic remarketing

Catherine received a significant amount of traffic to her online pet store after launching her Display campaign. Unfortunately, many visitors to her online store didn’t make a purchase. When creating a new Display campaign, which marketing objective should Catherine choose in order to reengage with these visitors?

  1. Influence consideration
  2. Drive action
  3. Build awareness
  4. Increase leads

Correct Answer:

  • Drive action

Brian’s desired audience isn’t covered by the segments In-Market audiences offers. What’s another suitable option Brian could choose to help him influence potential customer consideration?

  1. Custom Intent audiences
  2. Demographic targeting
  3. Similar Audiences
  4. Standard remarketing

Correct Answer:

  • Custom Intent audiences

Ben sells housewares through his website and app. What are two ways that Google Ads can fuel his business goals and help him achieve his objectives? (Choose two.)

  1. Provide clear forecasts that allow for smoother purchasing.
  2. Place ads for his business on all search engines.
  3. Help users find and discover his products.
  4. Increase overall installs and interactions with his app.
  5. Sell him business leads at a preset price.

Correct Answer:

  • Help users find and discover his products.
  • Increase overall installs and interactions with his app.

As a marketing director at a large company, Cara’s considering launching a Google Display Ads campaign, as it will let her reach global internet users across as many websites and apps as possible. What’s another benefit a Google Display Ads campaign will provide Cara?

  1. It allows her to collect statistical usage data from the websites where her ad appears.
  2. It makes it possible for her to engage with valuable audiences quickly and often.
  3. It can sometimes be used as a Shopping campaign.
  4. It can always be used as a Shopping campaign.

Correct Answer:

  • It makes it possible for her to engage with valuable audiences quickly and often.

Amy has created a new brand for her company’s goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but realizes that it is a niche market. She wants to use a Google Display Ads campaign to build awareness for her new brand. Which Google Display ad targeting option can help Amy with her goal of creating awareness within her niche market?

  1. Standard remarketing
  2. Affinity audiences
  3. Dynamic remarketing
  4. Custom Affinity audiences

Correct Answer:

  • Custom Affinity audiences

Amanda is the marketing manager for a plant nursery. She has a large number of campaigns and needs help keeping her bids relevant every day. How can automated bidding help her?

  1. By keeping her ads updated with new copy.
  2. By guaranteeing improved results.
  3. By automatically setting the maximum CPC bid limit.
  4. By setting her bids when auctions happen.

Correct Answer:

  • By setting her bids when auctions happen.

Alan has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them. He selects “Build awareness” as the marketing objective for his campaign. Why would Alan choose “Build awareness” as his marketing objective?

  1. To reengage users who previously showed interest in his scooters.
  2. To dynamically generate ads, based on an audience’s interest in scooters.
  3. To engage with audiences who previously bought his scooters.
  4. To reach a broad audience for his scooters.

Correct Answer:

  • To reach a broad audience for his scooters.

Adam has determined that “Drive action” is the appropriate marketing objective for his new Display campaign. What are two relevant options he might use to reach his goal? (Choose two.)

  1. Affinity Audiences
  2. Standard remarketing
  3. Demographic targeting
  4. Custom Intent audiences
  5. Dynamic remarketing

Correct Answer:

  • Standard remarketing
  • Dynamic remarketing

A company creates niche sporting equipment for active female senior citizens. The company expects potential customers to be above 65 years old, either with or without a shown interest in sports. The company’s marketing team is looking to build awareness about their company’s innovative products. Which option can best help them reach their specific audience?

  1. Affinity audiences
  2. Dynamic remarketing
  3. Demographic targeting
  4. In-Market audiences

Correct Answer:

  • Demographic targeting

What are two ways Google Ads can fuel your business goals? (Choose two.) Select All Correct Responses

  1. Increase online, in-app, in-person, and over-the-phone sales.
  2. Reach more users by placing ads on all search engines.
  3. Cap the number of ads you pay for, based on your business.
  4. Enable premium membership subscriptions.
  5. Get more of the right people to visit your website.

Correct Answer:

  • Increase online, in-app, in-person, and over-the-phone sales.
  • Get more of the right people to visit your website.

What are two benefits of automated bidding? (Choose two.) Select All Correct Responses

  1. Cross analysis
  2. Competitive analysis
  3. Higher CPAs
  4. Time saving
  5. Guaranteed results

Correct Answer:

  • Cross analysis
  • Time saving

Match the marketers with the Display Ad format that fits them best. (Formats can be used more than once.)

  1. Mira wants the most freedom (creative control) to decide how best to combine her different images, text, and logos.
  2. Tommy values performance over everything else.
  3. Miko needs to reduce his overhead for managing ad portfolios within ad groups and campaigns.
  4. Sandy wants to create safer ads and reduce the risk of malware.
  5. Sherry wants faster ads, that are lighter in load.
  • Responsive Display Ads
  • Image ads
  • None
  • AMPHTML ads
  • Responsive Display Ads

Correct Answer:

Mira wants the most freedom (creative control) to decide how best to combine her different images, text, and logos. Image ads
Tommy values performance over everything else. Responsive Display Ads
Miko needs to reduce his overhead for managing ad portfolios within ad groups and campaigns. Responsive Display Ads
Sandy wants to create safer ads and reduce the risk of malware. AMPHTML ads
Sherry wants faster ads, that are lighter in load. None 

Thelma is the marketing director for an online toy store. She’s creating a Display campaign to reach parents between the ages of 25 to 34. Which targeting option should Thelma select to achieve her marketing goal?

  1. Affinity audiences
  2. Demographic targeting
  3. In-Market audiences
  4. Custom Affinity audiences

Correct Answer:

  • Demographic targeting

Robert manages a website that sells sporting goods. He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online. Which option will help Robert influence customer consideration?

  1. Demographic retargeting
  2. Custom Affinity audiences
  3. Affinity Audiences
  4. In-Market audiences

Correct Answer:

  • In-Market audiences

A marketer is keeping track of the revenue generated by his campaigns. He wants to get a specific return for his ad spend. Which type of automated bidding strategy will meet his needs?

  1. A revenue-focused bidding strategy
  2. An awareness-based bidding strategy
  3. A conversion-focused bidding strategy
  4. A consideration-focused bidding strategy

Correct Answer:

  • A revenue-focused bidding strategy

Zoe runs a sports media website that caters to fans of many different types of sports. She’s starting a Google Display Ads campaign and is considering methods to reach her sports-loving audience. What’s a compelling reason for Zoe to use Affinity Audiences?

  1. Affinity Audiences allow her to reach sports fans who’ve opted in to receive emails about sports.
  2. Affinity Audiences enables her to show ads to users based on the sports teams they have an affinity for.
  3. Affinity Audiences allow her to reach sports fans who’ve previously visited her website.
  4. Affinity Audiences allow her to reach sports enthusiasts.

Correct Answer:

  • Affinity Audiences allow her to reach sports enthusiasts.

What’s an advantage of Responsive Display Ads?

  1. They’re built for performance, reach, and scale.
  2. They don’t require you to upload images, videos, headlines, logos, and descriptions.
  3. They’re limited to banner-eligible slots.
  4. They enable advertisers to control all aspects of their branding.

Correct Answer:

  • They’re built for performance, reach, and scale.

Amanda uses “Influence consideration” as a marketing objective for her Google Display Ads campaign. Which targeting options are a good fit for Amanda’s campaign?

  1. Custom Intent audiences, Similar Audiences, Custom Affinity audiences
  2. In-Market audiences, Affinity Audiences, Similar Audiences
  3. Custom Intent audiences, Similar Audiences, Affinity Audiences
  4. In-Market audiences, Custom Intent audiences, Similar Audiences

Correct Answer:

  • In-Market audiences, Custom Intent audiences, Similar Audiences

Brian owns a company that makes inexpensive replacement parts for bicycles. He’s ready to increase the scale of his business and wants to use Google Display Ads to drive sales. Which feature of a Google Display Ads will help Brian achieve his business objectives?

  1. His ads can enable customers to purchase his products directly from within the ad.
  2. His ads can contain proprietary formatting that allow him to precisely demonstrate how his products work.
  3. His ads can appear on websites relevant to bicycles, and therefore connect him to his potential audience.
  4. His ads can appear on Google Search results when customers are searching for specific search terms.

Correct Answer:

  • His ads can appear on websites relevant to bicycles, and therefore connect him to his potential audience.

Angela’s ready to get started with her first Smart Display campaign, but her account isn’t yet eligible due to not having enough conversions in the last 30 days. What’s the minimum number of conversions needed (in the last 30 days) to be eligible to set up a Smart Display campaign?

  1. At least 30 conversions on Display or at least 50 conversions on Search.
  2. At least 50 conversions on Display or at least 30 conversions on Search.
  3. At least 50 conversions on Display or at least 100 conversions on Search.
  4. At least 100 conversions on Display or at least 50 conversions on Search.

Correct Answer:

  • At least 50 conversions on Display or at least 100 conversions on Search.

Olivia manages an online store that sells musical instruments. She’ll soon host a jazz event and wants to create awareness around it, especially within the community of jazz enthusiasts. Which targeting option should Olivia choose in order to achieve her marketing goal?

  1. Affinity audiences
  2. Demographic targeting
  3. Similar Audiences
  4. Dynamic remarketing

Correct Answer:

  • Affinity audiences

How does Google Display Ads help advertisers meet their marketing objectives and drive results?

  1. By helping advertisers reach customers searching for specific search terms.
  2. By bundling together all the pillars of a campaign.
  3. By offering the ability to display Bumper ads.
  4. By helping advertisers deliver relevant advertising as people browse the web.

Correct Answer:

  • By helping advertisers deliver relevant advertising as people browse the web.

Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He does not have much time to devote to daily bid management, so he decided to use automated bidding to lighten his workload. Which automated bidding strategy should Rashid consider using?

  1. Target return on ad spend (Target ROAS)
  2. Maximize conversions
  3. Target impression share
  4. Enhanced cost-per-click (eCPC)

Correct Answer:

  • Target impression share

Which type of automated bidding strategy is enhanced cost-per-click (ECPC)?

  1. Revenue-focused bidding
  2. Awareness-based bidding
  3. Consideration-focused bidding
  4. Conversion-focused bidding

Correct Answer:

  • Conversion-focused bidding

Karen has opened a new business and is using Google Display Ads to build awareness of her new products. How does Google Display Ads targeting help Karen reach her marketing objective?

  1. By tracking website traffic, improving customer service, and driving longer customer interactions.
  2. By getting her ad to the people she selects, based on automated marketing objective tracking.
  3. By building a social following, improving customer engagement, and driving larger transactions.
  4. By getting her ad in front of the right people, in the right place, at the right time.

Correct Answer:

  • By getting her ad in front of the right people, in the right place, at the right time.

What does a Responsive Display Ad use in its machine-learning model to determine the optimal combination of assets for your ad slot?

  1. Predictions built from your performance history.
  2. Predictions built from files exported from your CRM.
  3. Predictions built from ad portfolio data, aggregated across benchmark businesses.
  4. Predictions built from performance data across your industry.

Correct Answer:

  • Predictions built from your performance history.

Which Display Ad format runs in both native and non-native inventory?

  1. Image ads
  2. AMPHTML ads
  3. Responsive Display Ads
  4. Uploaded ads

Correct Answer:

  • Responsive Display Ads

Loretta is the advertising director for a large meal-kit company. She’s setting up a Google Display Campaign to identify and engage with large audiences in order to extend their market reach. Which statement most accurately describes the reach a Google Display Campaign can provide Loretta?

  1. It allows her to reach over 90% of global internet users across millions of apps and websites.
  2. It allows her to reach over 75% of regional internet users across thousands of apps and websites.
  3. It allows her to reach over 90% of local internet users across thousands of apps and websites.
  4. It allows her to reach over 75% of national internet users across millions of apps and websites.

Correct Answer:

  • It allows her to reach over 90% of global internet users across millions of apps and websites.

Julie wants to show potential customers products they previously viewed on her website. What does Julie need in place to create dynamically generated display ads within a Dynamic Remarketing campaign?

  1. A Google My Business account
  2. A list of relevant placements
  3. A pre-uploaded feed
  4. A gallery of product images

Correct Answer:

  • A pre-uploaded feed

What is a key benefit of Smart Display campaigns?

  1. Smart Display campaigns can automatically create video content.
  2. Highly segmented insights are provided for daily campaign deep dives.
  3. A Smart Display campaign can be created with minimal input from advertisers.
  4. Display Network recommendations are generated based on Smart Display campaign performance.

Correct Answer:

  • A Smart Display campaign can be created with minimal input from advertisers.

Emmy is the marketing director of a large marketing team, looking to reach an audience at scale through Smart Display campaigns. How might Smart Display campaign reporting help Emmy?

  1. In addition to standard Google Ads reporting, it provides reports that facilitate broad, strategic ad management.
  2. Its summary report provides executive summaries of total cost and bidding.
  3. It provides “recommended insights,” which are focused on Topic Targeting.
  4. Its reporting functionality includes exclusive placement reports designed for high-level advertising strategies.

Correct Answer:

  • In addition to standard Google Ads reporting, it provides reports that facilitate broad, strategic ad management.

Ken sees a high level of success from his Display campaigns, and wants to take performance to the next level with the help of Dynamic remarketing. How can Dynamic remarketing benefit him?

  1. It will show exact products to potential customers that have previously seen them on his website.
  2. It will connect with users based on their demonstrated in-market behavior and purchase intent.
  3. It will reach audiences based on their lifestyles, interests, and passions.
  4. It will help him display new products to previous visitors who viewed, but did not purchase, a product he sells.

Correct Answer:

  • It will show exact products to potential customers that have previously seen them on his website.

Howard’s in the process of creating a Google Display campaign and decides to use Custom Intent audiences as a targeting option. He’d like to influence customer consideration, but his niche audience isn’t covered by an In-market audience segment. Which two data inputs can Howard submit to best represent his audience? (Choose two.) Select All Correct Responses

  1. URLs
  2. Offline conversions
  3. Negative keywords
  4. Topics
  5. Keywords

Correct Answer:

  • URLs
  • Keywords

Josephine is in the process of creating ads within her Standard Display campaign. She finds that there are two main ad formats that she can leverage. What are the two main ad formats used in a Standard Display campaign? (Choose two.) Select All Correct Responses

  1. In-stream video ads
  2. Call-only ads
  3. Text ads
  4. Responsive Display ads
  5. Uploaded ads (Image & AMPHTML)

Correct Answer:

  • Responsive Display ads
  • Uploaded ads (Image & AMPHTML)

Claire has created a Google Display Remarketing campaign. What’s the most likely reason she decided on remarketing?

  1. Influence consideration
  2. Increase clicks
  3. Drive action
  4. Build awareness

Correct Answer:

  • Drive action

What are key factors to keep in mind when choosing a bidding strategy for your campaign?

  1. Performance, auctions, and user journey complexities
  2. Targeting, auctions, and campaign cost-per-click
  3. Location, calls-to-action, and user conversion costs
  4. Budget, competition, and user thought processes

Correct Answer:

  • Performance, auctions, and user journey complexities

When should you use responsive display ads?

  1. When your primary goal is performance.
  2. When your primary goal is meeting branding requirements..
  3. When your primary goal is to control the look and feel of your ads
  4. When your ads will only be run in banner-eligible slots.

Correct Answer:

  • When your primary goal is performance.

You choose Influence consideration as your marketing objective and the Similar Audiences targeting option for a Google Display Ad campaign. In Google Display Ad campaigns, what are Similar Audiences built from?

  1. Remarketing lists
  2. Placements
  3. Topics
  4. Keywords

Correct Answer:

  • Remarketing lists

What’s a key benefit of Responsive Display Ads?

Options:

  1. They automatically create ads that serve all ad slot sizes.
  2. They have a library of creative assets to match your product.
  3. They use a machine-learning model that gives you options for building them.
  4. They’re complex to build, giving you total control of how they display.

Correct Answer:

  • They automatically create ads that serve all ad slot sizes.

Options:

  1. You can upload your own creative assets.
  2. You can upload your own ads using templates.
  3. You can set the ads to run in banner-eligible slots.
  4. You can choose images from their built-in libraries.

Correct Answer:

  • You can upload your own creative assets.

Cassandra wants to customize her Google Display Ads based on how potential customers previously engaged with her website. Which option best suits her needs?

  1. Remarketing
  2. Custom Affinity audiences
  3. Similar Audiences
  4. In-Market audiences

Correct Answer:

  • Remarketing

What’s one reason to use a responsive display ad for your campaign?

  1. You want to upload your ads.
  2. You want to increase ad performance.
  3. You want to meet your company’s branding requirements.
  4. You want to increase control of your ad format.

Correct Answer:

  • You want to increase ad performance.

Your company provides home maintenance services and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?

  1. Your ads will be placed on all search engines.
  2. With Google Ads, you always pay using cost-per-reach, predetermined by your budget.
  3. You can set your own budget and can change it at any time.
  4. Machine models automatically determine your advertising budget.

Correct Answer:

  • You can set your own budget and can change it at any time.

Your company provides home-maintenance services, and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?

You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?

  1. With Google Ads you always pay using cost-per-reach, predetermined by your budget.
  2. Google Ads saves you time by deciding what your budget will be on a daily basis.
  3. With Google Ads, your ads will show on every available search engine.
  4. With Google Ads, you can choose a maximum amount to spend per month.

Correct Answer:

  • With Google Ads, you can choose a maximum amount to spend per month.

You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.)

  1. Manual control
  2. Machine learning
  3. Bidding suggestions
  4. Sitelink extensions
  5. Auction-time bidding

Correct Answer:

  • Machine learning
  • Auction-time bidding

Why should your business use Performance Planner?

  1. It validates budgets against other vendors in the same market.
  2. It is the only ad budgeting software on the market.
  3. It makes recommendations that are validated using machine learning.
  4. It helps businesses determine a go-to-market strategy.

Correct Answer:

  • It makes recommendations that are validated using machine learning.

Why should campaigns with different marketing objectives be separated into different Performance Planner plans?

  1. So that spend is not reallocated between two different marketing objectives
  2. To avoid any potential keyword duplicates between different marketing objectives
  3. So that seasonal trends can be better identified for each individual marketing objective
  4. To prevent campaigns from becoming “Limited by Budget”

Correct Answer:

  • So that spend is not reallocated between two different marketing objectives

When visibility is the campaign goal, which bidding strategy should an advertiser choose?

  1. Enhanced cost-per-click (eCPC)
  2. Maximize Conversions
  3. Target impression share
  4. Maximize clicks

Correct Answer:

  • Target impression share

What is one way that Performance Planner helps businesses increase sales?

  1. By choosing ad types that your target demographic finds most appealing
  2. By relying on customer feedback for optimal ad placement
  3. By maximizing the number of conversions for a spend scenario
  4. By providing a discount on all ads after purchasing a license

Correct Answer:

  • By maximizing the number of conversions for a spend scenario

What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?

  1. A / B testing
  2. Google Ads are updated automatically
  3. Click-through rate averages require planning
  4. Auctions fluctuate all the time

Correct Answer:

  • Auctions fluctuate all the time

What does Performance Planner automatically do?

  1. Uses machine learning to target new demographics
  2. Sets your ad budget for maximum growth
  3. Forecasts how your current campaigns will perform in the future
  4. Recommends the perfect ad structure for your budget

Correct Answer:

  • Forecasts how your current campaigns will perform in the future

What can the Performance Planner recommend?

  1. Campaign-level Target CPA (cost-per-acquisition)
  2. Applying bid adjustments to specific locations
  3. Including or excluding “Google search partners”
  4. Using “Target impression share” as an automated bid strategy

Correct Answer:

  • Campaign-level Target CPA (cost-per-acquisition)

What can the Performance Planner assist you with?

  1. To create an optimized copy of your existing campaign, so that it can be tested with the drafts and experiments tool
  2. To determine which Google Ads features should be enabled to get the best performance from your campaigns
  3. To analyze the search term report and add both keywords and negative keywords, depending on historical performance
  4. To improve return on investment so you can drive more conversions within your target CPA (cost-per-acquisition)

Correct Answer:

  • To improve return on investment so you can drive more conversions within your target CPA (cost-per-acquisition)

What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.)

  1. Distribution
  2. Validation
  3. Simulation
  4. Instrumentation
  5. Differentiation

Correct Answer:

  • Validation
  • Simulation

Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)

  1. Ad extensions
  2. Keywords
  3. Bids
  4. Ads
  5. Budgets

Correct Answer:

  • Bids
  • Budgets

Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?

  1. Location targeting is not decided by machine learning.
  2. Machine learning will choose an ad schedule for campaigns without her input.
  3. Machine learning will choose the keywords used to serve her ads to users.
  4. Machine learning helps her set the appropriate bid for each and every auction.

Correct Answer:

  • Machine learning helps her set the appropriate bid for each and every auction.

Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.)

  1. Performance Planner leverages machine learning for forecasting.
  2. Performance Planner forecasting is powered by billions of Google searches conducted each week.
  3. Performance Planner integrates with other budgeting software, such as QuickBooks.
  4. Performance Planner is free to use with any merchant-hosted storefront.
  5. Performance Planner will help her identify funds from other operational budgets to allocate to marketing.

Correct Answer:

  • Performance Planner leverages machine learning for forecasting.
  • Performance Planner forecasting is powered by billions of Google searches conducted each week.

Peggy owns a house-cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?

  1. Video
  2. Display
  3. Shopping
  4. Search

Correct Answer:

  • Search

Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?

  1. An investment of $40,000 to generate 2,000 conversions and a CPA of $20
  2. An investment of $30,000 to generate 1,500 conversions and a CPA of $20
  3. An investment of $28,000 to generate 1,400 conversions and a CPA of $20
  4. An investment of $21,000 to generate 1,400 conversions and a CPA of $15

Correct Answer:

  • An investment of $40,000 to generate 2,000 conversions and a CPA of $20

Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores?

  1. Search
  2. Shopping
  3. Video
  4. Display

Correct Answer:

  • Shopping

Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?

  1. To check for status issues
  2. To review new keyword opportunities
  3. To react to ever-changing external factors
  4. To analyze demographic performance

Correct Answer:

  • To react to ever-changing external factors

How is using non-last-click attribution conversions useful for Performance Planner forecasts?

  1. To allocate budgets that drive incremental conversions
  2. To take advantage of seasonal trends throughout the year
  3. To find growth opportunities regarding device targeting
  4. To identify the most profitable location targeting

Correct Answer:

  • To allocate budgets that drive incremental conversions

How does automating your bid contribute to a successful Google Ads campaign?

  1. Automated bidding’s algorithms integrate a minimum number of signals to evaluate user intent.
  2. Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction.
  3. The customer journey has become more direct, so setting bids should be based on general user behavior.
  4. Cross-referencing data with context to establish intent and set the appropriate bid is a simple and direct task.

Correct Answer:

  • Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction.

How can Performance Planner serve your business?

  1. By finding areas of your total budget that could contribute to marketing
  2. By teaching your employees the fundamentals of personal budgeting
  3. By determining which of Google’s ads are most appropriate for your brand
  4. By optimizing your ad budget for maximum growth

Correct Answer:

  • By optimizing your ad budget for maximum growth

Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?

  1. Recommended campaign bid scaling
  2. A recommended Campaign-level Target CPA (cost-per-acquisition)
  3. A recommended average daily budget
  4. A recommended Campaign-level Target ROAS (return-on-ad-spend)

Correct Answer:

  • A recommended average daily budget

Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?

  1. Sales, consideration, and integrity
  2. Growth, reach, and traffic
  3. Relevance, control, and results
  4. Influence, awareness, and promotion

Correct Answer:

  • Relevance, control, and results

Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?

  1. By giving advertisers control over the number of specific actions their spend will return
  2. By giving advertisers control over which competitors they place ads in auctions against
  3. By giving advertisers control over the next highest bid allowed in auctions they enter
  4. By giving advertisers control over the maximum they spend per month.

Correct Answer:

  • By giving advertisers control over the maximum they spend per month.

Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?

  1. An investment of $9,600 to generate 1,600 conversions with a CPA of $6
  2. An investment of $9,800 to generate 1,400 conversions and a CPA of $7
  3. An investment of $8,400 to generate 1,400 conversions and a CPA of $6
  4. An investment of $9,100 to generate 1,300 conversions and a CPA of $7

Correct Answer:

  • An investment of $9,600 to generate 1,600 conversions with a CPA of $6

Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction?

  1. Ad extensions
  2. Manual control ​
  3. Seller ratings
  4. Machine learning

Correct Answer:

  • Machine learning

What’s a characteristic of Responsive Display Ads?

  1. They let you create ads that serve in all ad slot sizes.
  2. They help limit ads to banner-eligible slots.
  3. They offer greater control over the way your ads look and feel.
  4. They enable publishers to deliver a faster experience using AMP.

Correct Answer:

  • They let you create ads that serve in all ad slot sizes.

Lucy is creating a new Display campaign with the goal of building awareness. Which two targeting options might be suitable for her to use? (Choose two.) Select All Correct Responses

  1. Standard remarketing
  2. In-Market audiences
  3. Demographic targeting
  4. Custom Intent audiences
  5. Affinity audiences

Correct Answer:

  • Demographic targeting
  • Affinity audiences

Match each business objective with the Google Ads campaign type that best meets it. (Each campaign type can be used only once.)

  1. To increase engagement, app installs, and in-app actions (like signing up for a newsletter).
  2. To advertise a business’s online and local inventory and boost website or store traffic.
  3. To increase exposure and reach audiences with specific interests across the web.
  • Shopping campaign
  • Display campaign
  • App campaign

Correct Answer:

 To increase engagement, app installs, and in-app actions (like signing up for a newsletter). App campaign
 To advertise a business’s online and local inventory and boost website or store traffic. Shopping campaign
 To increase exposure and reach audiences with specific interests across the web. Display campaign

Lauren has chosen “Influence consideration” as the marketing objective in her Google Display Ads campaign. Which two targeting options are a good fit for Lauren’s campaign? (Choose two.) Select All Correct Responses

  1. Demographic targeting
  2. Custom Affinity Audiences
  3. Dynamic remarketing
  4. Similar Audiences
  5. Custom Intent audiences

Correct Answer:

  • Similar Audiences
  • Custom Intent audiences

While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?

  1. Because bid automation is a standard capability in the market that allows a lesser degree of precision, based on the conversion opportunity of each auction
  2. Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that is challenging to reach at scale when using manual bidding
  3. Because cross-referencing data with context to establish intent and set the appropriate bid is a more simple, direct task
  4. Because users intent and their likelihood to complete valuable actions for your business hardly vary based on location, time, or device

Correct Answer:

  • Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that is challenging to reach at scale when using manual bidding

Kevin is determining which Google Display Ads format to use, and choosing between efficiency and control. Match the ad he’s creating to the appropriate ad format option.

  1.  Responsive Display Ads
  2.  Uploaded image ads
  • Control
  • Efficiency

Correct Answer:

Responsive Display Ads Efficiency 
Uploaded image ads Control 

Why is using the performance targets feature after utilizing the Performance Planner recommended?

  1. This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track.
  2. This practice allows you to receive detailed insights from Google Analytics with regards to how website behavior is impacted after applying Performance planner recommendations.
  3. This practice allows you to ensure seasonality and budget reallocation are accounted for future periods so you can prevent your campaigns from becoming “Limited by Budget”.
  4. This practice allows you to fully automate all aspects of account management to improve the likelihood of meeting performance targets.

Correct Answer:

  • This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track.

A small marketing group uses Google Display Ads to help deliver relevant advertising to people browsing the web. Which statement is true about where Google Display Ads connects with these valuable audiences?

  1. Google Display Ads delivers advertising on YouTube videos that meet a minimum threshold of views.
  2. Google Display Ads connects with audiences through Gmail, YouTube, and millions of other websites partnering with Google.
  3. Google Display Ads primarily connects with target audiences through Gmail, but users can configure it to reach other websites they designate as important.
  4. Google Display Ads delivers advertising only on websites that partner with Google’s Display network.

Correct Answer:

  • Google Display Ads connects with audiences through Gmail, YouTube, and millions of other websites partnering with Google.

You’ve been tasked with marketing a new line of plumbing services, but you have a set budget that you cannot exceed. Why is Google Ads a viable option?

  1. Google Ads gives you control over your budget.
  2. Google Ads offers separate auctions for low budgets.
  3. Google Ads guarantees phone calls to your business.
  4. Google Ads allows you to cap the number of ads you pay for, based on your business.

Correct Answer:

  • Google Ads gives you control over your budget.

Google Display Ads lets advertisers upload their own creative assets to the system. This allows advertisers greater control over the look and feel of their ads. What are the two types of uploaded ads?

  1. Image ads and AMPHTML ads
  2. Image ads and AVHTTPS ads
  3. Video ads and AMPHTML ads
  4. Video ads and AMPHTTP ads

Correct Answer:

  • Image ads and AMPHTML ads

Which type of automated bidding strategy is Target return on ad spend (ROAS)?

  1. Revenue-focused bidding
  2. Consideration-focused bidding
  3. Conversion-focused bidding
  4. Awareness-based bidding

Correct Answer:

  • Revenue-focused bidding

Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google Ads Display campaign with the “Influence consideration” marketing objective, she chooses Similar Audiences as her targeting option. What information is used to identify Similar Audiences?

  1. Input from keywords, URLs, and apps
  2. Audience interest around different topics
  3. Input from specific landing pages and keywords
  4. Users actively researching and intending to buy new products or services

Correct Answer:

  • Audience interest around different topics

Bill has released a new line of products for his business and is using Google Display Ads to influence customer consideration. How does Google Display Ads targeting help Bill reach his marketing objective?

  1. By allowing Bill to improve the customer experience by finding only those who are interested in his products.
  2. By allowing Bill to show his ads to the exact audience he selected, based on his automated marketing objective.
  3. By allowing Bill to strategically show his message to users when they’re actively browsing, researching, or comparing the types of products he sells.
  4. By allowing Bill to increase per-transaction sales by adjusting the prices of his products, based on customer interest.

Correct Answer:

  • By allowing Bill to strategically show his message to users when they’re actively browsing, researching, or comparing the types of products he sells.

What are two reasons a marketer might use Responsive Display Ads? (Choose two.) Select All Correct Responses

  1. Guidance: Gives instruction to users on how to adjust ad size, appearance, and format to fit a specific ad slot.
  2. xtended reach: Create ads that serve in most ad slot sizes, into both native and non-native inventory.
  3. Cost-effective: Get more conversions at a similar cost-per-acquisition.
  4. Insight: Provides more robust industry data than other ad formats.
  5. Improved communication: Respond immediately to any website visitor query with an automated speech system or text.

Correct Answer:

  • xtended reach: Create ads that serve in most ad slot sizes, into both native and non-native inventory.
  • Cost-effective: Get more conversions at a similar cost-per-acquisition.

Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?

  1. Target return on ad spend (Target ROAS)
  2. Target cost-per-acquisition (tCPA)
  3. Target impression share
  4. Maximize clicks

Correct Answer:

  • Maximize clicks

How do Responsive Display Ads use automation?

  1. Responsive Display Ads use a machine-learning model to create an advertiser’s assets, using assets that have performed well in the past.
  2. Responsive Display Ads use a machine-learning model to determine optimal assets for each ad slot using predictions based on an advertiser’s performance history.
  3. Responsive Display Ads automate ad creation for most apps, but not desktop and mobile devices.
  4. Responsive Display Ads leverage powerful machine-learning models to generate reports customized to meet the specific requirements of each campaign.

Correct Answer:

  • Responsive Display Ads use a machine-learning model to determine optimal assets for each ad slot using predictions based on an advertiser’s performance history.

What are two examples of the types of audiences you could reach when using Affinity Audiences as a targeting option? (Choose two.) Select All Correct Responses

  1. People looking to buy a car
  2. Golf enthusiasts
  3. TV comedy fans
  4. Parents of infants
  5. Men and women, ages 35 to 44

Correct Answer:

  • Golf enthusiasts
  • TV comedy fans

Colin is planning out a new Google Display Ads campaign with the “Build awareness” marketing objective in mind. Why would Colin choose “Build awareness” as his marketing objective?

  1. He wants to leverage Google’s automation technology to drive direct sales of his products.
  2. He wants to generate dynamic ads to reach specific audiences.
  3. He wants to engage with users who intend to purchase his products and are actively researching them.
  4. He wants to get his Display Ads in front of as many people as possible.

Correct Answer:

  • He wants to get his Display Ads in front of as many people as possible.

Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. Which type of automated bidding strategy is Siona using?

  1. Target cost-per-acquisition (tCPA)
  2. Maximize clicks
  3. Target return on ad spend (Target ROAS)
  4. Target impression share

Correct Answer:

  • Target impression share

What is a best practice for building ads using the Ad gallery?

  1. Add a visible display URL
  2. Create a text–heavy ad
  3. Use the same template for all ads
  4. Use multiple small images

Correct Answer:

  • Add a visible display URL

What functionality applies to HTML5 ads?

  1. They use interactive content stored in containers and rendered in browsers
  2. They’re easy to update but require plug–ins
  3. They can’t be viewed on mobile devices
  4. They’re easy to update and don’t require plug–ins

100% Correct Answer

  • They’re easy to update and don’t require plug–ins

In order to use Conversion Optimizer, an advertiser must:

  1. be using viewable cost–per–thousand impressions (vCPM) bidding, with a certain number of viewable impressions in the previous 30 days
  2. have a certain number of conversions in the previous 30 days
  3. be opted in to the Search Network and YouTube
  4. be opted in to the Search Network

Correct Answer:

  • have a certain number of conversions in the previous 30 days

You’d like to show your ads to users searching for custom t-shirts. Which targeting method can you use?

  1. Location and language targeting
  2. Keyword targeting
  3. Audience targeting
  4. Device targeting

Correct Answer:

  • Keyword targeting

You’ve just opened your new bakery shop in Paris, and would like to have more customers in your shop. Which bid strategy do you need to select when setting up your campaign to get the required results?

  1. Viewable Cost-per-thousand impressions (vCPM)
  2. Cost-per-engagement (CPE)
  3. Enhanced Cost-per-click (ECPC)
  4. Cost-per-view (CPV)

100% Correct Answer

  • Enhanced Cost-per-click (ECPC)

John launched a new line of men’s shoes on his fashion website, and he wants to build awareness about the launch. Which targeting option should he use?

  1. Demographic targeting
  2. In-market audiences
  3. Similar audiences
  4. Gmail ads

100% Correct Answer

  • Demographic targeting

You’re seeking an ad format to support influencing consideration for your brand. You’d also like the ad to automatically adjusts its size, appearance, and format to fit available ad spaces and better fit content users came to see. Which ad format suits these needs?

  1. TrueView ads
  2. Responsive ads
  3. Lightbox ads
  4. Standard image ads

100% Correct Answer

  • Responsive ads

Which ad format is recommended for building awareness?

  1. Image ads
  2. Display ads with location extensions
  3. Universal app campaigns
  4. Dynamic image ads

100% Correct Answer

  • Image ads

Which ad format is recommended for getting more users for your app, as well as finding users who are likely to complete in-app actions?

  1. Lightbox ads
  2. Display ads with location extensions
  3. TrueView ads
  4. Universal app campaigns

100% Correct Answer

  • Universal app campaigns

If John is setting up a new video campaign, which manual bidding strategy should he use?

  1. Cost-per-view
  2. Cost-per-engagement
  3. Cost-per-click
  4. Cost-per-thousand-viewable impressions

100% Correct Answer

  • Cost-per-view

When should you use automated bidding?

  1. If you have had 10-50 conversions over 15 days in a single campaign
  2. If you have had 50-100 conversions over 30 days in a single campaign
  3. If you have had 50-100 conversions over 15 days in a single campaign
  4. If you have had 5-10 conversions over 30 days in a single campaign

100% Correct Answer

  • If you have had 50-100 conversions over 30 days in a single campaign

A running shoe company wants to reach “avid marathon runners” instead of just “sports fans”. Which targeting method should this advertiser use?

  1. Demographic targeting
  2. Affinity audiences
  3. Custom affinity audiences
  4. Managed Placements

100% Correct Answer

  • Custom affinity audiences

Your budget is $500 a month, your goal is to drive visits to your site, and your average sale price is around $10. Which bidding strategy is best for you?

Focus on impressions
Focus on conversions
Focus on engagement
Focus on clicks

You are interested in understanding how campaigns are driving traffic to your site. What metric would you look at to see how often people who see your ad end up clicking it?

  1. Clickthrough rate
  2. Conversion
  3. Cost-per-acquisition
  4. Cost-per-click

100% Correct Answer

  • Clickthrough rate

James is marketing an online training course and wants to improve his campaign performance. He analyzes the conversion-tracking data and realizes most course registrations are coming from Atlanta, GA. What should he do?

  1. Limit the number of times an individual in that region sees the ad
  2. Buy more ad inventory in that region
  3. Lower the bid for inventory targeting that region
  4. Run remarketing campaigns only in that region

100% Correct Answer

  • Buy more ad inventory in that region

In your next campaign you’d like to show images of your products in your ads. What campaign type do you choose?

  1. Search Network
  2. Search Network with Display opt-in
  3. Video Network
  4. Display Network

100% Correct Answer

  • Display Network

You are leading a brand awareness campaign for a car company, and you’d like to create buzz for your new model. Which metrics do you need to look at in your reports?

  1. Conversion delay and cost-per-acquisition
  2. Impressions, reach, frequency
  3. Clickthrough rate and cost-per-click
  4. Impressions and conversions

100% Correct Answer

  • Impressions, reach, frequency

What is the reach of the Google Display Network?

  1. Over 50 percent of global internet users
  2. Over 40 percent of global internet users
  3. Over 60 percent of global internet users
  4. Over 90 percent of global internet users

Correct Answer:

  • Over 90 percent of global internet users

There’s no one recommended bid amount that works best for everyone. Which factors do you need to consider when choosing a bid amount? (Select 3)

(Select All Correct Responses)

  1. Your profits
  2. Competitors’ products
  3. Cost of your keywords
  4. Your campaign type

100% Correct Answer

  • Your profits
  • Cost of your keywords
  • Your campaign type

James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups. What information can he learn from conversion tracking? (Choose 2)

(Select All Correct Responses)

  1. How many liked the ad
  2. Which age group and gender is more likely to sign up for a course after seeing the ad
  3. How many people sign up for lessons after seeing the ad
  4. How many people saw the ad

100% Correct Answer

  • Which age group and gender is more likely to sign up for a course after seeing the ad
  • How many people sign up for lessons after seeing the ad

If you’d like users to fill in a survey on your website, which marketing objective do you need to select when setting up your Display campaign?

  1. Build awareness
  2. Drive action
  3. Influence consideration
  4. You don’t need to select marketing objective in this case

100% Correct Answer

  • Drive action

What is your advertising objective if you’ve just launched a product and would like to show your ads to a varied group of consumers?

  1. Drive action
  2. Drive loyalty
  3. Build awareness
  4. Influence consideration

100% Correct Answer

  • Build awareness

You’d like to create remarketing lists based on your customer’s journey through your website so that you can target them with different bids or ads. Which category describes the users that visited your homepage, but didn’t move any further into your site?

  1. Past converters
  2. Homepage visitors
  3. Category page visitors
  4. Product page visitors

100% Correct Answer

  • Homepage visitors

Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display opt-in because the Display option:

  1. optimizes keywords and applies affinity targeting conversion models to target ads
  2. optimizes affinity targeting to place ads on all relevant web pages
  3. uses keywords to target web pages with relevant content and uses predictive models to determine which pages are most likely to result in conversions
  4. uses dynamic placement to target web pages and applies predictive conversion models to target ads

100% Correct Answer

  • uses keywords to target web pages with relevant content and uses predictive models to determine which pages are most likely to result in conversions

You are interested in understanding how clicks lead to a sale on your site. What do you call a click that leads to a sale on your site?

  1. Clickthrough rate
  2. Conversion
  3. Cost-per-click
  4. Impression

100% Correct Answer

  • Conversion

Which remarketing list segment will typically have the highest volume of viewers?

  1. Past converters
  2. Homepage visitors
  3. Product page visitors
  4. Category page visitors

100% Correct Answer

  • Homepage visitors

Which manual bidding strategy can you use to increase your reach?

  1. Cost-per-view
  2. Cost-per-engagement
  3. Cost-per-click
  4. Cost-per-thousand viewable impressions

100% Correct Answer

  • Cost-per-thousand viewable impressions

In addition to partner websites, where can you display your ads on the Google Display Network? (Choose 2)

(Select All Correct Responses)

  1. Mobile sites that are part of the Google Display Network
  2. google.com
  3. YouTube.com
  4. Any mobile site or mobile app

100% Correct Answer

  • Mobile sites that are part of the Google Display Network
  • YouTube.com

How many websites are part of the Google Display Network?

  1. 100K+ websites
  2. 2M+ websites
  3. 500K+ websites
  4. 1M+ websites

100% Correct Answer

  • 2M+ websites

What targeting options are available on the Display Network? (Choose 2)

(Select All Correct Responses)

  1. Remarketing lists for search ads (RLSA)
  2. Demographic targeting
  3. Affinity audiences
  4. Connections targeting

100% Correct Answer

  • Demographic targeting
  • Affinity audiences

Which ad format is recommended for driving action?

  1. Lightbox ads
  2. Responsive ads
  3. Image ads
  4. TrueView ads

100% Correct Answer

  • Responsive ads

What does remarketing allow you to do? (Choose 2)

(Select All Correct Responses)

  1. Reconnect with people who have previously visited your website or mobile app by showing them relevant ads as they browse the web
  2. See how many people bought your product after seeing the ad
  3. Send client emails
  4. Tailor your ads to users based on their previous actions on your website or app

100% Correct Answer

  • Reconnect with people who have previously visited your website or mobile app by showing them relevant ads as they browse the web
  • Tailor your ads to users based on their previous actions on your website or app

What are the key benefits of using the Google Display Network? (Choose 2)

(Select All Correct Responses)

  1. Placing your ads on google.com
  2. Sophisticated reporting to measure performance
  3. Massive reach, you can advertise on any website
  4. Influence consideration

100% Correct Answer

  • Sophisticated reporting to measure performance
  • Influence consideration

Which bidding strategy should use you if you want to increase revenue from your ad spend?

  1. Maximize clicks
  2. Target cost-per-action (CPA)
  3. Enhanced cost-per-click (ECPC)
  4. Target return on ads spend (ROAS)

100% Correct Answer

  • Target return on ads spend (ROAS)

You’d like to show your ads to customers who live in a specific region or country and speak German. Which targeting method can you use?

  1. Keyword targeting
  2. Device targeting
  3. Audience targeting
  4. Location and language targeting

100% Correct Answer

  • Location and language targeting

Which targeting option allows you to re-engage with people who visited your site by serving them ads containing the products they viewed on their visit?

  1. Dynamic remarketing
  2. In-market audiences
  3. Topic targeting
  4. Similar audiences

100% Correct Answer

  • Dynamic remarketing

You’re running a campaign for a shoe company and notice that the sales trends show many customers are adding shoes to their shopping cart, but not buying them. How can you bring those customers back to actually buy the shoes?

  1. Create a remarketing list segment for shopping cart abandoners
  2. Launch a new marketing video
  3. Launch a new search campaign
  4. Send an email blast to all of your newsletter subscribers

100% Correct Answer

  • Create a remarketing list segment for shopping cart abandoners

“Engagement” with a Lightbox ad on a mobile phone or tablet is achieved when someone:

  1. watches the ad for at least 2 seconds
  2. expands or interacts with the ad
  3. hovers their finger over the ad for at least 2 seconds
  4. watches the ad twice in a row

100% Correct Answer

  • expands or interacts with the ad

A custom Lightbox ad must have a format hosted in:

  1. DoubleClick Campaign Manager
  2. AdWords
  3. DoubleClick Studio or AdWords
  4. DoubleClick Studio

100% Correct Answer

  • DoubleClick Studio

A direct response advertiser is primarily interested in generating conversions from a Display campaign. To get a potentially better return on investment, this advertiser should use:

  1. cost–per–click (CPC) bidding
  2. target cost–per–acquisition (CPA) bidding
  3. cost–per–day (CPD) bidding
  4. viewable cost–per–thousand impressions (vCPM) bidding

100% Correct Answer

  • target cost–per–acquisition (CPA) bidding

A direct response advertiser would like to promote a new line of non–stick cookware that is being sold on an e–commerce site via a display ad. She should choose a landing page for the ad that features:

  1. the entire new line of non–stick cookware
  2. all cookware sold on the site
  3. all non–stick cookware sold on the site
  4. a specific pan within the new line

100% Correct Answer

  • the entire new line of non–stick cookware

A Ready Lightbox ad can contain:

  1. just text with no image
  2. a 3–D game
  3. a video and images
  4. adult–oriented content

Correct Answer:
a video and images

Ads are likely to be most contextually relevant to the sites on which they appear when using:

  1. Topic targeting
  2. In–market audiences
  3. Affinity audiences
  4. Remarketing

100% Correct Answer

  • Topic targeting

Advertisers using the Display Network can use the reporting table in the Placements section of the Display tab to determine the:

  1. site on which people have seen their ad
  2. frequency at which an ad is shown for a given person
  3. countries of residence of people who’ve seen their ad
  4. Internet Protocol (IP) addresses of people who’ve seen their ad

Correct Answer:
site on which people have seen their ad

An ad may not appear correctly on mobile phones if it:

  1. uses HTML5
  2. is in Lightbox format
  3. uses flash or contains large images
  4. isn’t optimized for mobile

Correct Answer:
isn’t optimized for mobile

An ad’s Quality Score on the Display Network will affect:

  1. the Quality Scores for the keywords
  2. whether an ad is eligible to enter the ad auction
  3. the Quality Score for the same ad on Google and the Search Network
  4. the Display Network placements on which the ad is eligible to show

Correct Answer:
whether an ad is eligible to enter the ad auction

An advertiser creates a display ad with Ad gallery. It doesn’t show properly in all the sizes the advertiser wants to use. What should the advertiser do to ensure that it shows in all sizes without limiting exposure?

  1. Create new display ads that will work well with the ad sizes that aren’t working properly
  2. Continue to redesign the ad with Ad gallery until the content shows properly in all selected sizes
  3. Allow all ad sizes to show on all placements
  4. Target placements that accept only ad sizes that properly show the content

Correct Answer:
Allow all ad sizes to show on all placements

An advertiser notices that a Display campaign is receiving a large number of conversions at certain times and days of the week. Which feature would help this advertiser maximize the number of conversions received at the campaign’s current budget?

  1. Ad rotation
  2. Ad scheduling
  3. Bid Optimizer
  4. Frequency capping

100% Correct Answer

  • Ad scheduling

An advertiser promoting the release of a film that’s entirely in French with no subtitles wants to advertise on YouTube. He’s advertising it heavily in France through a traditional ad campaign, but wants to ensure that online ads reach the most relevant YouTube audience. Which should he do?

  1. Set language targeting options for the campaign containing the ads for the film
  2. Target specific YouTube localized domains
  3. Change the managed placements to French
  4. Change the AdWords account language setting to French during setup

100% Correct Answer

  • Set language targeting options for the campaign containing the ads for the film

An advertiser purchasing display advertising through other ad networks can still benefit from using AdWords display ads because:

  1. she can fill in the gaps of niche and mass–marketed sites using AdWords targeting options
  2. she can infinitely loop animated image ads
  3. the ad can appear multiple times on a page to reinforce the advertiser’s message
  4. the ad will show on all ad networks and will reinforce the advertiser’s message

100% Correct Answer

  • she can fill in the gaps of niche and mass–marketed sites using AdWords targeting options

An advertiser selling airline tickets has designed an image ad with drop–down menus for airport departure and arrival locations. Rather than programming the menu to show airports, the advertiser wants a click on the ad to go to his website. This ad will:

  1. be disapproved because it mimics a function the ad can’t perform
  2. be resized on the Display Network because it lacks animation elements
  3. perform well on the Display Network because it contains relevant information
  4. perform poorly on the Display Network because it will frustrate people

100% Correct Answer

  • be disapproved because it mimics a function the ad can’t perform

An advertiser using viewable cost–per–thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign?

  1. Choose websites that represent a variety of themes
  2. Set bids on individual placements
  3. Set bids at the ad group or campaign level
  4. Create a campaign for each website

100% Correct Answer

  • Set bids on individual placements

An advertiser who has conversion tracking enabled wants to optimize a campaign that contains display ads. In order to identify the websites that are generating sales, he should review:

  1. the Conversions column of the Placements tab reporting table
  2. the average cost–per–conversion of the campaign
  3. the clickthrough rate (CTR) for each placement
  4. the Site Search report within Google Analytics

Correct Answer:
the Conversions column of the Placements tab reporting table

An advertiser who sells coffee beans adds the keyword “Java’” to an ad group. After two weeks, she runs a placement performance report and notices that the ad is showing up on websites about JavaScript programming. What should she do to avoid appearing on these irrelevant sites?

  1. Exclude “Programming” as a topic
  2. Add “Coffee beans” as a topic
  3. Add “Java beans” as a negative keyword
  4. Make it obvious in the ad copy that “Java” refers to coffee, not JavaScript

100% Correct Answer

  • Exclude “Programming” as a topic

Related Options:

  1. Add negative keywords like “programming” or “JavaScript”
  2. Add the negative keyword ‘Java’ to the ad group so that the ad will stop appearing on JavaScript sites
  3. Refine the ad text of the ad so that it is clear that the advertiser is only selling Java coffee
  4. Only exclude the irrelevant sites that do not directly mention Java coffee that are appearing in the Placement Performance Report

100% Correct Answer

  • Add negative keywords like “programming” or “JavaScript”

An advertiser who wants to target specific categories of video content on the Display Network should:

  1. use video ads
  2. add a call–to–action (CTA) overlay to the ads
  3. target the Search Network
  4. add the keyword “video” to the campaign

100% Correct Answer

  • use video ads

An advertiser who’s had success with text ads on the Display Network wants to start using rich media ads. Why should she consider using Ad gallery compared with other tools?

  1. Ad gallery lets advertisers include as much text as the advertiser thinks is needed
  2. Ads built with Ad gallery tend to have lower cost–per–click (CPC) than ads built with other tools
  3. Ad gallery’s templates ensure that ads blend into the color scheme of any website
  4. Ad gallery lets advertisers easily create and change ad text

Correct Answer:
Ad gallery lets advertisers easily create and change ad text

An advertiser would benefit from using affinity audience targeting if they want to reach people:

  1. regardless of their particular interests
  2. who’ve already visited their website
  3. with a particular broad interest, for example, sports fans
  4. with a very specific interest, for example, avid marathon runners

100% Correct Answer

  • with a particular broad interest, for example, sports fans

Cost–per–thousand impressions (CPM) bidding is only available for:

  1. campaigns that target search partner sites
  2. accounts using U.S. dollars for billing currency
  3. accounts that are using prepay billing
  4. campaigns that target the Display Network

100% Correct Answer

  • campaigns that target the Display Network

Display inventory on the Display Network is published by AdSense or:

  1. Right Media
  2. Teracent
  3. AdWords
  4. The DoubleClick Ad Exchange

100% Correct Answer

The DoubleClick Ad Exchange

Dynamic remarketing lets an advertiser:

  1. re–run an ad to increase the volume of people who will see it
  2. show an ad to someone on his mobile device 24 hours after visiting the website on a desktop PC
  3. show prior visitors to his site ads that are based on products or services they saw on the site
  4. engage visitors to the website by opening a chat session

100% Correct Answer

  • show prior visitors to his site ads that are based on products or services they saw on the site

For advertisers bidding on a maximum CPC basis, Quality Score on the Display Network is evaluated on the:

  1. Quality Score of keywords across all campaigns and all ad groups
  2. clickthrough rate (CTR) of all keywords across the account and relevance of the ad text and keywords to the advertiser’s landing page
  3. Quality Score of all campaigns and regional targeting settings
  4. click–through rate (CTR) of the ad and relevance of the ad text and keywords to the publisher’s site

Correct Answer:
clickthrough rate (CTR) of all keywords across the account and relevance of the ad text and keywords to the advertiser’s landing page

For an ad entering an auction on the Display Network, the AdWords system will calculate the effective cost–per–thousand impressions (eCPM) when there are:

  1. only viewable cost–per–thousand impressions (vCPM) ads entering the auction
  2. any cost–per–click (CPC) or cost–per–acquisition (CPA) ads entering the auction
  3. both cost–per–click (CPC) and cost–per–acquisition (CPA) ads entering the auction
  4. only cost–per–click (CPC) ads entering the auction

100% Correct Answer

  • any cost–per–click (CPC) or cost–per–acquisition (CPA) ads entering the auction

For an advertiser focused on branding, what are the key success metrics?

  1. Cost–per–conversion
  2. Conversion rate
  3. Reach and frequency
  4. Clicks and impressions

100% Correct Answer

  • Reach and frequency

Frequency capping gives advertisers the ability to specify a limit to the number of:

  1. impressions for all viewers
  2. impressions for a unique viewer
  3. clicks for a unique viewer
  4. clicks for all viewers

100% Correct Answer

  • impressions for a unique viewer

Frequency capping limits the number of times:

  1. your ads appear to the same person on the Search Network
  2. your ads appear to the same person on the Display Network
  3. your ads appear during the designated days and hours that you set
  4. your ads appear to people with the same IP address

100% Correct Answer

  • your ads appear to the same person on the Display Network

Hayley’s client wants to drive sales of her new cookbook that’s about gluten–free desserts. If Hayley sets up a Display Network campaign that targets potential customers using keywords and topics and the “Target and bid” setting, her client’s ads can show when:

  1. the keywords and topics match
  2. the keywords and bid match
  3. only the keywords match
  4. only the topics match

100% Correct Answer

  • the keywords and topics match

How does an extension work on a Display ad?

  1. It adds a testimonial
  2. It extends the length of the ad placement
  3. It extends the ad below the fold
  4. It adds extra information, like a location or phone number

100% Correct Answer

  • It adds extra information, like a location or phone number

How long should advertisers wait after creating a new Display campaign before analyzing its performance?

  1. 2–3 days
  2. 2–3 weeks
  3. 1 week
  4. 1 month

100% Correct Answer

  • 2–3 weeks

Related Options:

  • 2–3 days
  • 1-2 weeks
  • 1 month
  • 1 year

100% Correct Answer

  • 1-2 weeks

If a display ad appears “above the fold,” this means that it:

  1. takes up more than 20% of the webpage
  2. will appear at the top of each page of the website
  3. will appear anywhere on the front page of the website
  4. can be viewed in the upper portion of the page without scrolling

100% Correct Answer

  • can be viewed in the upper portion of the page without scrolling

If a display ad has been disapproved, how do you submit a request for another review?

  1. Open and then resubmit the ad
  2. Click “Re–review display ad”
  3. Email adwords–[email protected] to find out why it wasn’t approved
  4. Edit your ad so it complies with Google policy and re–save it

100% Correct Answer

  • Edit your ad so it complies with Google policy and re–save it

If an advertiser chooses to run ads in image formats, Google will:

  1. display these ads on the Display Network
  2. require that cost–per–thousand impressions (CPM) bidding be used
  3. charge an additional fee to serve these ads
  4. display these ads on the Search Network

100% Correct Answer

  • display these ads on the Display Network

If one of your display ad groups isn’t serving due to incorrect target and bid settings, what should you do?

  1. Set all targeting for the ad group to “Bid Only” and at least one targeting method to “Target and bid”
  2. Set the targeting for the ad group to “Broad Reach”
  3. Set the targeting for the ad group to “Target all”
  4. Set the targeting for the campaign to “Target all” and resubmit the ad

100% Correct Answer

Set all targeting for the ad group to “Bid Only” and at least one targeting method to “Target and bid”

  1. Set the targeting for the ad group to “Broad Reach”
  2. Set the targeting for the campaign to “Target all” and resubmit the ad
  3. Set the targeting for the ad group to “Target all”
  4. Set all targeting for the ad group to “Observations” and at least one targeting method to “Targeting”

100% Correct Answer

  • Set all targeting for the ad group to “Observations” and at least one targeting method to “Targeting”

If you’re using remarketing to reach people who’ve used your mobile app, they see your ads:

  1. each time they re–use your mobile app
  2. while browsing and using Google Maps
  3. when they enter search terms for products like yours on a mobile device
  4. while using other mobile apps on the same mobile or tablet device

100% Correct Answer
while using other mobile apps on the same mobile or tablet device

If you’re considering a Display Network campaign and want to estimate the reach of different targeting options, you’d use:

  1. Ad Preview and Diagnosis
  2. Keyword Planner
  3. Display Planner
  4. Google Analytics

Correct Answer:
Display Planner

If your client runs a car dealership and wants to increase brand awareness among auto enthusiasts, which bidding type would you suggest?

  1. Target cost–per–acquisition (CPA)
  2. Cost–per–view (CPV)
  3. Cost–per–day (CPD)
  4. Viewable cost–per–thousand impressions (vCPM)

100% Correct Answer

  • Viewable cost–per–thousand impressions (vCPM)

In order to use remarketing with Google Analytics, you need to:

  1. have a goal conversion rate of 30%
  2. have a goal conversion rate of 20%
  3. have at least one active AdWords account
  4. have your Google Analytics and AdWords accounts linked

100% Correct Answer

  • have your Google Analytics and AdWords accounts linked

In order to use target cost–per–acquisition (CPA) bidding, an advertiser must:

  1. be using viewable cost–per–thousand impressions (vCPM) bidding, with a certain number of viewable impressions in the previous 30 days
  2. have a certain number of conversions in the previous 30 days
  3. be opted in to the Search Network and YouTube
  4. be opted in to the Search Network

Correct Answer:
have a certain number of conversions in the previous 30 days

In–market audience targeting consists of people:

  1. who are interacting with contextually relevant content
  2. who are currently researching options and actively considering buying a product or service like yours
  3. whom you’ve reached through remarketing
  4. who are in your overall target demographic group

Correct Answer:
who are currently researching options and actively considering buying a product or service like yours

Jackie is an advertiser who wants to reach people by using both remarketing and Shopping ads. What’s the best targeting strategy for her?

  1. Create a combined remarketing and Shopping campaign
  2. Create two ad groups: one targeted to remarketing and the other to Shopping
  3. Create separate remarketing and Shopping campaigns
  4. Create one ad group targeted to both remarketing and Shopping

100% Correct Answer

  • Create separate remarketing and Shopping campaigns

Managed placements allow advertisers to:

  1. target relevant placements across the entire Display Network based on their keyword lists
  2. exclude a specific ad unit on a network page where there are multiple ad units
  3. give Google the ability to select placements for them and set industry–appropriate bids
  4. bid differently for specific placements on the Display Network

Correct Answer:
bid differently for specific placements on the Display Network

On the Display Network, enhanced cost–per–click (ECPC) automatically:

  1. sets bids to help you get as many conversions as possible
  2. adjusts your manual bid up or down based on each click’s likelihood to result in a conversion
  3. sets bids to help you get the most clicks within your target spend amount
  4. sets bids to maximize your conversion value while trying to reach an average return on ad spend

100% Correct Answer

  • adjusts your manual bid up or down based on each click’s likelihood to result in a conversion

Remarketing is targeting ads to people who’ve already visited:

  1. your website after they’ve searched on Google
  2. your website as they browse websites and use apps on the Display Network
  3. multiple websites on the Display Network
  4. competitors’ websites multiple times

100% Correct Answer

  • your website as they browse websites and use apps on the Display Network

Someone browsing the Internet sees an AdWords display ad for laptop computers on a Display Network site, but doesn’t click on it. Two weeks later, she’s interested in buying a laptop and decides to visit the site from the ad. She finds the site by doing a Google search, goes directly to it, and buys a laptop. In this scenario, view–through conversions would be valuable for the advertiser because it could:

  1. track the IP addresses of people who saw the ad
  2. measure the number of potential clicks associated with ad impressions
  3. measure the number of conversions associated with ad impressions
  4. track the number of people who saw the ad but didn’t convert

100% Correct Answer

  • measure the number of conversions associated with ad impressions

Targeting by topic is a good strategy if your client wants to:

  1. reach a specific audience
  2. control where his ads appear on the Display Network
  3. actively manage his budget because he has strict cost–per–acquisition goals
  4. drive sales on his website

100% Correct Answer

  • control where his ads appear on the Display Network

The Ad gallery allows advertisers to:

  1. create display ads to be used in any online or offline format
  2. download and edit display ads created by third–party developers
  3. use templates to create display ads at scale
  4. edit and manipulate images and video footage to be used in their display ads

Correct Answer:
use templates to create display ads at scale

The dynamic remarketing tag collects data such as:

  1. types of pages viewed
  2. affinity group characteristics
  3. business ID numbers of visitors
  4. number of code snippets

Correct Answer:
types of pages viewed

To raise awareness of what you’re advertising without limiting who might see your ads, you should:

  1. set a mobile bid adjustment to reach more customers on mobile devices
  2. set a topic bid adjustment to show your ads on multiple pages about a specific topic
  3. add multiple targeting methods and use the “Bid only” setting
  4. add multiple targeting methods and use the “Target and bid” setting

100% Correct Answer

  • add multiple targeting methods and use the “Bid only” setting

True or False: An advertiser can target mobile apps via AdWords.

  1. False
  2. True

100% Correct Answer

  • True

View–through conversions are available only to:

  1. advertisers that have implemented conversion tracking
  2. advertisers that are running video ads
  3. advertisers that have implemented target CPA bidding
  4. advertisers that have opted in to the Search Network

100% Correct Answer

  • advertisers that have implemented conversion tracking

Viewable cost–per–thousand impressions (vCPM):

  1. applies to all ads that appear in Google Search and on the Display Network
  2. lets you bid based on AdWords’ projected views of your ad
  3. lets you pay only for impressions that become viewable
  4. counts an ad as “viewable” when 75% of it is visible on the screen for 5 seconds or more

100% Correct Answer

  • lets you pay only for impressions that become viewable

What can you do by creating a separate campaign that’s targeted only to the Display Network?

  1. Set specific maximum cost–per–click (CPC) bids for automatic placements
  2. Set a separate placement bid at the ad group level
  3. Allocate budget and control spend more effectively across campaigns
  4. Exclude irrelevant placements and categories

100% Correct Answer

  • Allocate budget and control spend more effectively across campaigns

What’s a best practice for building ads with Ad gallery?

  1. Add a visible display URL
  2. Create a text–heavy ad
  3. Use the same template for all ads
  4. Use multiple small images

Correct Answer:

  • Add a visible display URL

What’s a best practice for creating an effective ad with Ad gallery?

  1. Use the same color for the foreground and background of the ad
  2. Use a color scheme that complements your image and brand
  3. Use one template for all ads
  4. Create only one ad size for each distinct image

Correct Answer:
Use a color scheme that complements your image and brand

What’s needed to create a “Display Network” campaign to start promoting an app in other apps and on mobile websites?

  1. The selection of at least two mobile targeting options
  2. The app package name (Android) and/or app ID (iOS) of the promoted app
  3. The serial number of the promoted app
  4. Prior placement of an ad for the app on the Search Network

Correct Answer:
The app package name (Android) and/or app ID (iOS) of the promoted app

What’s something you can do in Ad gallery to enhance a dynamic display ad?

  1. Customize your logo and colors
  2. Upload your own call–to–action button
  3. Make the call–to–action button blink
  4. Add a flashing border

Correct Answer:
Customize your logo and colors

When an advertiser using viewable cost–per–thousand impressions (vCPM) bidding clicks on his own display ad, Quality Score:

  1. improves for that placement because the clickthrough rate (CTR) increases
  2. improves for that placement because the vCPM bid decreases
  3. is not affected because the click is automatically filtered out by Google’s invalid click technology
  4. is not affected because clickthrough rate (CTR) is not a factor with vCPM bidding

Correct Answer:
is not affected because the click is automatically filtered out by Google’s invalid click technology

When competing for the same ad unit, if the Ad Rank of a cost–per–thousand impressions (CPM), placement–targeted ad is higher than the combined Ad Rank of all competing keyword–targeted ads, then the:

  1. placement–targeted ad will be the only ad to appear in the ad unit
  2. placement–targeted ad will appear above the keyword–targeted ad
  3. keyword–targeted ad will be the only ad to appear in the ad unit
  4. keyword–targeted ad will appear above the placement–targeted ad

Correct Answer:
placement–targeted ad will be the only ad to appear in the ad unit

When creating a display ad, Ad gallery lets you:

  1. extend a Display campaign’s reach to Google search partners
  2. automatically create a display ad from existing ad text
  3. automatically adjust image content based on campaign performance
  4. choose from existing design templates

Correct Answer:
automatically create a display ad from existing ad text

When optimizing for the Display Network, a clear call–to–action (CTA) in the ad text is important in order to:

  1. identify the traffic to your website that was generated by AdWords ads
  2. increase overall impressions for the ad
  3. set expectations for customers who are in various stages of the buying cycle
  4. improve the Quality Score of the ad on all Google properties

100% Correct Answer

  • set expectations for customers who are in various stages of the buying cycle

When planning a campaign, the first thing an advertiser thinks about should be:

  1. the advertiser’s daily budget
  2. the tools available to build a display ad
  3. the advertiser’s goals
  4. the tools available to optimize the campaign

100% Correct Answer

  • the advertiser’s goals

When reviewing her display campaign, Gina sees that her clickthrough rate is higher on weekdays from 10 a.m. to 1 p.m. Which feature could help her be more efficient with her advertising during this time?

  1. Bid adjustments
  2. Frequency capping
  3. IP Exclusion
  4. Ad rotation

100% Correct Answer

  • Bid adjustments

When using cost–per–acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by:

  1. Viewthrough
  2. Impression
  3. Click
  4. Conversion

100% Correct Answer

  • Click

Where can you place a client’s image and video ads?

  1. On the Search and Display Networks
  2. On the Search Network and YouTube
  3. On the Display Network only
  4. On the Search Network only

100% Correct Answer

  • On the Display Network only

Which ad format is easiest to create and edit, and has the widest reach on the Display Network?

  1. Text ads
  2. Rich media ads
  3. Display ads
  4. Video ads

100% Correct Answer

  • Text ads

Which allows advertisers to see which sites referred visitors with the most time spent on site?

  1. Ad Planner
  2. Display Planner
  3. Google Analytics
  4. Keyword Planner

Correct Answer:
Google Analytics

Which automatically expands your reach based on your campaign’s conversion history to help get as many conversions as possible?

  1. Conservative targeting
  2. Aggressive targeting
  3. Google Analytics
  4. Ad Preview and Diagnosis tool

100% Correct Answer

  • Aggressive targeting

Which best practice is advisable when optimizing ad groups within a placement–targeted display campaign?

  1. Move automatic and managed placements into separate ad groups
  2. Create a separate ad group for each placement
  3. Target a broad collection of placements with a single ad group
  4. For each ad group, target groups of placements with similar themes

100% Correct Answer

  • For each ad group, target groups of placements with similar themes

Which bidding option is best suited for an advertiser focused on branding goals?

  1. Cost–per–click (CPC)
  2. Viewable cost–per–thousand impressions (vCPM)
  3. Effective cost–per–thousand impressions (eCPM)
  4. Cost per acquisition (CPA)

100% Correct Answer

  • Viewable cost–per–thousand impressions (vCPM)

Which bidding option is best suited for an advertiser focused on direct response marketing goals?

  1. Effective cost–per–thousand impressions (eCPM)
  2. Viewable cost–per–thousand impressions (vCPM)
  3. Cost–per–click
  4. Cost–per–interaction (CPI)

100% Correct Answer

  • Cost–per–click

Which bidding type is only available for ads on the Display Network?

  1. Viewable cost–per–thousand impressions (vCPM)
  2. Maximize clicks
  3. Cost–per– view (CPV)
  4. Target cost–per–acquisition (CPA)

100% Correct Answer

  • Viewable cost–per–thousand impressions (vCPM)

Which builds keyword lists that can be used to show your ads on relevant webpages across the Display Network?

  1. Display Planner
  2. Display Campaign Optimizer
  3. Keyword Planner
  4. Google Analytics

Correct Answer:
Display Planner

Which feature applies to the Display Network but not the Search Network?

  1. Frequency capping
  2. Location targeting
  3. Cost–per–click (CPC) bidding
  4. Language targeting

100% Correct Answer

  • Frequency capping

Certification Questions & Certification Answers

Which feature could help advertisers determine if the clicks they are receiving on the Display Network are valuable?

  1. Display Planner
  2. IP exclusion setting
  3. Keyword diagnosis
  4. Conversion tracking

Correct Answer:
Conversion tracking

Which functionality applies to HTML5 ads?

  1. They use interactive content stored in containers and rendered in browsers
  2. They’re easy to update but require plug–ins
  3. They can’t be viewed on mobile devices
  4. They’re easy to update and don’t require plug–ins

100% Correct Answer

  • They’re easy to update and don’t require plug–ins

Which is a benefit of using a Lightbox ad?

  1. You can run it on both the Search and Display Networks
  2. You can be charged only for click–throughs
  3. There’s no cost for engagement with the ad
  4. You can use any Display Network targeting method

100% Correct Answer

  • You can use any Display Network targeting method

Which is a benefit of using display advertising with Google to build brand awareness?

  1. Accurate forecasts of clicks and impressions
  2. Expansive network of diverse sites
  3. Higher clickthrough rates (CTR) than on Google Search
  4. Consistent performance from day–to–day

100% Correct Answer

  • Expansive network of diverse sites

Which is a method for evaluating performance of engagement ads created with the Ad gallery?

  1. AdSense reports in Google Analytics
  2. Funnel visualization report
  3. Mouseover rate
  4. Transaction rate

Correct Answer:
Mouseover rate

Which is the best type of campaign for an advertiser to use to target a set of specific mobile apps with ads for their website?

  1. Search Network with the marketing objective of “Mobile app installs”
  2. Display Network with the marketing objective of “Engage with your mobile app”
  3. Display Network – “Mobile app installs”
  4. Display Network – “Ads in mobile apps”

Correct Answer:
Display Network – “Ads in mobile apps”

Which of these metrics is typically most important in measuring a direct response advertiser’s performance on the Display Network?

  1. Clickthrough rate (CTR)
  2. Impressions
  3. Conversions
  4. Clicks

100% Correct Answer

  • Conversions

Which practice would be acceptable under Google’s editorial and technical requirements?

  1. Promoting documented copyrighted content
  2. Including a generic phrase like “Buy products, click here”
  3. Showing a URL that doesn’t accurately indicate the landing page, such as “google.com” taking people to gmail.com
  4. Linking to a site that’s under construction

100% Correct Answer

  • Promoting documented copyrighted content

Which practice would violate Google’s editorial and professional requirements?

  1. Showing a ValueTrack tag in the text
  2. Including a question mark in the headline
  3. Directing people to a page other than the advertiser’s homepage
  4. Including a border on the ad

100% Correct Answer

  • Showing a ValueTrack tag in the text

Which report is helpful when using site and category exclusions?

  1. Placement report
  2. Ad group report
  3. Campaign report
  4. Keyword report

100% Correct Answer

Placement report

Which report should advertisers run to see which Display Network properties displayed their ads and view associated statistics?

  1. Impression share
  2. Ad performance
  3. Placement performance
  4. Reach and frequency

100% Correct Answer

  • Placement performance

Which targeting method allows an advertiser to reach people who have previously visited their website by showing them relevant ads when they visit other placements on the Display Network?

  1. Topic
  2. Affinity audiences
  3. Remarketing
  4. Placement

100% Correct Answer

  • Remarketing

Which tool works best to help advertisers automatically find and bid on relevant placements?

  1. Target CPA bidding
  2. Targeting optimization
  3. Display Planner
  4. Keyword Planner

Correct Answer:
Display Planner

Which would contribute to a higher Quality Score for a display ad?

  1. High number of impressions
  2. Fast landing–page load time
  3. High maximum cost–per–clicks (CPCs)
  4. Testing all image ad sizes

Correct Answer:
Fast landing–page load time

Why is it beneficial to include a text ad in the same ad group as an image ad when advertising on the Display Network?

  1. Image ads don’t perform as well on the Display Network
  2. Text ads don’t perform as well on the Display Network
  3. It ensures maximum coverage because some publishers don’t accept all ad formats
  4. It ensures one of the ad formats will win the auction and show on a publisher site

100% Correct Answer

  • It ensures maximum coverage because some publishers don’t accept all ad formats

Why is it recommended to separate Display Network campaigns from Search Network campaigns?

  1. Lower clickthrough rates (CTRs) on the Display Network can negatively affect Quality Score
  2. Separate campaigns allow for more accurate location targeting
  3. Higher bids are required to be successful on the Display Network
  4. Different campaign settings may be more effective on different networks

100% Correct Answer

  • Different campaign settings may be more effective on different networks

You have a friend who has a small business, and she wants to manage her own AdWords campaign. She has no experience with AdWords and would like to experiment with different options. Which campaign type would you recommend to start?

  1. Display Network with Search opt-in
  2. Search Network with Display opt-in
  3. Display Network
  4. Search Network

100% Correct Answer

  • Search Network with Display opt-in

You might choose to use preferred layouts for dynamic display ads if your client:

  1. wants to choose the features but not the layouts
  2. wants to choose the layouts and features
  3. doesn’t care if AdWords chooses the layouts and features
  4. wants to choose the layouts but not the features

100% Correct Answer

  • wants to choose the layouts and features

You’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow?

  1. Use a custom feed
  2. Use the “Education” business type
  3. Implement the remarketing tag after the body tag
  4. Include “textbooks” and “study guides” as keywords

100% Correct Answer

  • Use the “Education” business type

Your client Alexa, who sells wedding accessories, is running a text ad on the Display Network. What might Google automatically include in her ads?

  1. A quotation about falling in love
  2. A promotion from a related business, like a bakery
  3. A map showing her business location
  4. A photo of a bride

Correct Answer:
A photo of a bride

Your client Ali has a car dealership. She wants to reach people who are actively researching electric cars and ready to buy one. Which type of targeting would you recommend?

  1. In–market audiences
  2. Demographic targeting
  3. A broad affinity audience
  4. Dynamic remarketing

100% Correct Answer

  • In–market audiences

Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend?

  1. Cost–per–click (CPC)
  2. Cost–per–view (CPV)
  3. Viewable cost–per–thousand impressions (vCPM)
  4. Cost–per–acquisition (CPA/CO)

100% Correct Answer

  • Viewable cost–per–thousand impressions (vCPM)

Your client Christina wants to drive traffic to her site. She has return–on–investment goals and is already using AdWords conversion tracking. Which bidding strategy would you recommend?

  1. Cost–per–view (CPV)
  2. Viewable cost–per–thousand impressions (vCPM)
  3. Target return on ad spend (ROAS)
  4. Cost–per–day (CPD)

100% Correct Answer

  • Target return on ad spend (ROAS)

Your client has a cupcake shop in a hard–to–find alley in San Francisco. She’s advertising on the Display Network. What’s the best way to help people find her?

  1. Prominently feature her street address in bold text
  2. Add a map showing her location to her ads
  3. Add a location extension to her ad
  4. Advertise on the Search Network as well as the Display Network

100% Correct Answer

  • Add a location extension to her ad

Your client has a Mexican restaurant and wants to increase brand awareness in the local community. What type of ad would you create to help reach your client’s goal?

  1. An interactive Lightbox display ad on the Display Network that’s focused on the restaurant’s most popular menu items
  2. An image ad featuring a drawing of the restaurant on the Display Network
  3. A text ad with a call extension on the Search Network
  4. A text ad with keywords describing the most popular menu items, like “fish tacos,” on the Search Network

100% Correct Answer

  • An interactive Lightbox display ad on the Display Network that’s focused on the restaurant’s most popular menu items

Your client Kevin works for a retailer that sells eco–friendly products. He wants to attract an audience with an established interest in his message. What type of targeting would you recommend?

  1. Contextual product targeting
  2. The “Green Living Enthusiasts” affinity audience
  3. Demographic targeting
  4. Gender targeting

100% Correct Answer

  • The “Green Living Enthusiasts” affinity audience

Your client wants to place image and video ads on a wide variety of websites so people will see them while browsing those sites. Which type of AdWords campaign would be best for that?

  1. Search Network with Display Select
  2. Search Network only
  3. Search Network with YouTube Select
  4. Display Network only

100% Correct Answer

  • Display Network only

Related Options :

  1. Search Network with YouTube opt-in
  2. Search Network with Display opt-in
  3. Search Network
  4. Display Network

100% Correct Answer

  • Display Network

Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display Select because the Display option:

  1. optimizes affinity targeting to place ads on all relevant web pages
  2. uses keywords to target web pages with relevant content and uses predictive models to determine which pages are most likely to result in conversions
  3. optimizes keywords and applies affinity targeting conversion models to target ads
  4. uses dynamic placement to target web pages and applies predictive conversion models to target ads

100% Correct Answer

  • uses keywords to target web pages with relevant content and uses predictive models to determine which pages are most likely to result in conversions

Your client wants to reach new parents with ads for organic baby food. What kind of targeting would you recommend?

  1. Dynamic remarketing
  2. In–market audiences using the “Infant & Toddler Feeding/Toddler Meals” category
  3. Similar audiences
  4. Managed placements

100% Correct Answer

  • Similar audiences

Your client who sells sports shoes might choose to target a custom affinity audience if he wants to:

  1. sell high–end running shoes to competitive marathon runners
  2. reach shoppers who are ready to buy right away
  3. reach men, women, and children of all ages who need any kind of athletic shoes
  4. increase brand awareness

100% Correct Answer

  • sell high–end running shoes to competitive marathon runners

This page was last edited on 3rd February, 2024 at 4:41 PM (UTC).

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