Certification Answers

A retailer wants to focus on selling their overstocked blue saucepans. The marketing manager decides to use broad match to set up keywords for the saucepans. What are two ways that broad match can make the manager’s work easier? (Choose two.)

  1. The manager can serve on new, relevant queries.
  2. The manager won’t need to use keywords when on the broad-match setting.
  3. The manager can choose the exact searches to which their keywords will match.
  4. The manager won’t have to think of all of the related “saucepan” keywords.

Correct Answer:

  • The manager can serve on new, relevant queries.
  • The manager won’t have to think of all of the related “saucepan” keywords.

I hope this helps! Let me know if you have any other questions.

Google Ads Search Certification

Demonstrate your mastery of building and optimizing Google Search campaigns. Certified users will exhibit the ability to leverage automated solutions like Smart Bidding and Audience Solutions to boost campaign performance for specific marketing objectives.

By earning the Google Ads Search Certification, Google recognizes your ability to:

Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language.

Prepare for the certification

Note: This assessment is optional but will help prepare you for the certification. Check your understanding of key concepts tested in the certification.

Pass the assessment and earn a certification

Study Google Ads Search

Certification Questions & Certification Answers

Which two ad extension types can also be served as automated ad extensions? (Choose two.)

  1. Location extension
  2. Promotion extension
  3. Sitelink extension
  4. Callout extension

Correct Answer :

  • Sitelink extension
  • Callout extension

Michelle recently launched a new product called Wonder Boots. She wants to attract more traffic via Google Ads but only for searches that are solely for her product name, Wonder Boots. How can Michelle attract search traffic for Wonder Boots product name queries only?

  1. Keyword targeting
  2. Broad match
  3. Phrase match
  4. Exact match

Correct Answer :

  • Exact match

Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of their products, advertise their company’s online and local inventories of toys, and boost traffic to their website and local toy stores?

  1. Search
  2. Shopping
  3. Video
  4. Display

Correct Answer :

  • Shopping

Karen has evaluated her Google Search Ads campaign’s optimization score after noticing that the campaign’s performance had slipped. The score is much lower than it was a month ago. She applies an optimization recommendation that surfaces in the Recommendations page. What will happen to her campaign’s optimization score?

Options 1 :

  1. The score will decrease upon accepting the recommendation.
  2. The score might increase or decrease depending on the recommendation.
  3. The score will dynamically improve upon accepting recommendations.
  4. The score isn’t affected by application of recommendations.

Correct Answer:

  • The score will dynamically improve upon accepting recommendations.

Options 2 :

  1. It will gradually improve by the end of the week.
  2. It will improve the the end of the day.
  3. It will improve upon acceptance.
  4. It will improve by the end of the month.

Correct Answer:

  • It will improve upon acceptance.

Jamie wants to focus on selling her overstocked blue saucepans. She sets up keywords using phrase match. What are two ways phrase match makes Jamie’s work easier? (Choose two.)

  1. Her ads show on searches related to the keyword meaning.
  2. She can easily select the color she wants to focus on.
  3. She can explicitly choose keywords to ignore, such as colors.
  4. She can choose the exact searches her keywords will match.
  5. Her ad will only show for “blue saucepans.”

Correct Answer :

  • She can choose the exact searches her keywords will match.
  • Her ad will only show for “blue saucepans.”

Jacob’s Physical Toy Store Relies On Offline Metrics, Such As Store Visits And In-Store Sales. He’s Heard That Specialized Campaign Types Can Help Him Meet These Kinds Of Goals.Which Campaign Type Can Help Jacob Achieve His Offline Business Objectives?

  1. Display
  2. Video
  3. Local
  4. Discovery

Correct Answer :

  • Local

Bob’s electronics company is launching a new TV equipped with a voice command accessibility feature. They decide to use phrase match in their Search Ads campaign with the keywords “television,” “accessible,” and “voice.” How will phrase match benefit Bob’s Search Ads campaign?

  1. Bob’s ad will appear if the search terms include the meaning of the keyword.
  2. Bob’s ad will appear if the search terms have the same meaning as the keyword.
  3. Bob’s ad will appear if the search terms are related to the keyword.
  4. Bob’s ad will appear if the search terms contain all three of the exact keywords.

Correct Answer :

  • Bob’s ad will appear if the search terms have the same meaning as the keyword.

An electronics company is launching a new voice-controlled television. The company’s owners decide to use broad match in their Search campaign with the keywords “”voice-controlled television.”” How will the company benefit from using broad match for its campaign?

  1. The owners will have manual control over each of their keywords.
  2. The campaign will reach more users by serving new, relevant queries.
  3. Broad match automatically includes negative keywords.
  4. The ad will only appear in searches for the exact keywords.

Correct Answer :

  • The campaign will reach more users by serving new, relevant queries.

An algorithm that looks across key aspects of your accounts calculates your Google Search Ads optimization score. This score helps give you recommendations on how to optimize your Search Ads campaigns. What are two of the data sources that are used to calculate optimization recommendations? (Choose two.)

  1. Industry data
  2. Account executives
  3. User generated scenarios
  4. Company sales figures
  5. Campaign settings

Correct Answer :

  • Industry data
  • Campaign settings

An account manager is creating their first Google Search Ad. They want to create an inviting and relevant ad to which potential customers will respond favorably. What are two ways that the account manager can create an ad that will motivate users to click on it? (Choose two.) Select All Correct Responses

  1. List the ad at the bottom of the search results.
  2. Increase the font size.
  3. Feature a relevant headline.
  4. Include a current promotion.

Correct Answer:

  • Feature a relevant headline.
  • Include a current promotion.

A company’s account strategist wants to use Google Ads to reach the maximum number of users who are searching for relevant terms related to the company. Which keyword match type would help the account strategist reach the most search queries that potential clients are using?

  1. Exact
  2. Customer match
  3. Phrase
  4. Broad

Correct Answer:

  • Broad

A growth marketing manager is developing the advertising strategy for a company’s product launch in an increasingly competitive market. How can a Google Search campaign help with the company’s product launch?

  1. The company’s website will load faster with the addition of Google Search ads.
  2. Users will be able to see the company’s Search ads while browsing other websites.
  3. The company’s Search ads will be eligible to appear on other channels, such as print ads
  4. Search ads for the company can appear when users are comparing different options from competitors.

Correct Answer:

  • Search ads for the company can appear when users are comparing different options from competitors.

A marketing associate is working on a remarketing strategy for their Search Ads campaign. They want to re-engage high-value customers. Which type of audience will likely have the highest lifetime value?

  1. People who previously purchased from a competitor’s website
  2. People to whom the company has previously advertised via traditional media channels
  3. People who have heard of the company but have never visited the company’s website
  4. People who previously purchased a large quantity of the website’s products

Correct Answer:

  • People who previously purchased a large quantity of the website’s products

A marketing associate manages the online marketing campaigns for a vitamin and supplement store. They launch a Google Search campaign and choose “”website traffic”” as the campaign marketing goal. Which outcome should the marketing associate expect from the campaign?

  1. More customers learning about the store’s products on the website
  2. An increase in online sales through the store’s website

Correct Answer:

  • More customers learning about the store’s products on the website

When the “Website traffic” Goal is chosen, it can drive customers to visit your website. Features that help to research customers find potential product options, such as ads with relevant, dynamically generated headlines, extensions, and bidding strategies that can help increase visits to your site.

A marketing associate of a vitamin and supplement store can expect more customers to learn about the store’s products on the website from the campaign.

Read more here: https://support.google.com/google-ads/answer/7450050

A marketing manager wants to improve the efficiency and effectiveness of their campaign-management process. They’re considering using automated bidding. How can automated bidding help the manager accomplish this goal?

  1. By setting manual bids for specific times of day
  2. By providing manual control of each bid
  3. By determining minimum and maximum bid values by the daily budget
  4. By setting the appropriate bid for each auction

Correct Answer:

  • By setting the appropriate bid for each auction

Google Ads automated bidding is an enterprise-class solution that helps advertisers automatically set bids based on performance goals. Google Ads offers several bid strategies that are tailored to your marketing goals and different types of campaigns. Depending on your focus, you can determine which strategy is best for you. Automated bidding helps the manager to improve the efficiency and effectiveness of their campaign-management process.

Read more here: https://support.google.com/google-ads/answer/6325042

A marketing manager wants to raise awareness of their brand and build campaigns that are focused on branded terms. Because they’re unable to devote a lot of time to daily bid management, the manager decides to use automated bidding. Which automated bidding strategy should the marketing manager use?

  1. Maximize conversions
  2. Target cost-per-acquisition (tCPA)
  3. Target return on ad spend (tROAS)
  4. Target impression share

Correct Answer:

  • Target impression share

Target impression share is an automated bidding strategy that sets bids with the goal of showing your ad on the absolute top of the page, on the top of the page, or anywhere on the page of Google search results. This strategy can be used to raise awareness of your brand and build campaigns that are focused on branded terms. If you’re unable to devote a lot of time to daily bid management, you can use this automated bidding.

Read More here: https://support.google.com/google-ads/answer/9121108

A marketing manager wants to use a Google Search Ads campaign to capture the consideration of customers who are searching online for camping equipment. What’s a key benefit of a well-managed Google Search Ads campaign?

  1. Search Ads can include videos of relevant products.
  2. Search Ads can appear within organic search results.
  3. Search Ads can automatically send follow-up information to potential customers.
  4. Search Ads can appear on relevant searches by potential customers.

Correct Answer:

  • Search Ads can appear on relevant searches by potential customers.

If you use the Google Search Ads Campaign. Your ad can show near search results when someone searches with terms related to one of your keywords. Search campaigns allow you to place ads across Google’s vast network of search results. You can show ads to people actively searching online for your products and services.

Read more here: https://support.google.com/google-ads/answer/9510373

A marketing manager with a fixed budget wants to drive as many customers as possible to their website. Which bidding strategy can meet the marketing manager’s needs?

  1. Target cost-per-acquisition (tCPA)
  2. Target return on ad spend (tROAS)
  3. Target impression share
  4. Maximize clicks

Correct Answer:

  • Maximize clicks

A marketing manager with a fixed budget wants to drive as many customers as possible to their website. “Maximize Clicks” bidding strategy can meet the marketing manager’s needs. Maximize clicks is an automated bid strategy that sets your bids to help get as many clicks as possible within your budget.

Read More here: https://support.google.com/google-ads/answer/6268626

A performance marketing manager wants to improve the performance of their Search campaign. They check the Google Ads recommendations page and notice that their campaign’s optimization score is 22%. How should the manager interpret this score?

  1. The campaign needs a 22% improvement in order to be fully optimized.
  2. The campaign’s budget needs to increase by 22% in order to be fully optimized.
  3. The campaign is being outperformed by 78% of similar businesses.
  4. The campaign performance could improve by 78% if the manager adopts the optimization score recommendations.

Correct Answer:

  • The campaign performance could improve by 78% if the manager adopts the optimization score recommendations.

If a performance marketing manager see that the campaign’s optimization score is 22%, it means the campaign performance could improve by 78% if the manager adopts the optimization score recommendations.

If the performance marketing manager finds that their campaign’s optimization score is 22% on the Google Ads recommendations page, it means The campaign performance could improve by 78% if the manager adopts the optimization score recommendations.

The optimization score is an estimate of how well your Google Ads account is set to perform. Scores run from 0-100%, with 100% meaning that your account can perform at its full potential. If the performance marketing manager sees that their Google Search campaign has an optimization score of 75%, it means the campaign performance could improve by 25% if the manager adopts the optimization score recommendations.

Read more here: https://support.google.com/google-ads/answer/9061546

A performance marketing manager wants to improve their Google Search Ads campaign. On the Google Ads recommendations page, they see that their Google Search campaign has an optimization score of 75%. What does this mean?

  1. The campaign’s budget needs to increase by 25%.
  2. The campaign is performing better than 75% of the manager’s other Search campaigns.
  3. The campaign performance could improve by 75% if the manager adopts the optimization score recommendations.
  4. The campaign performance could improve by 25% if the manager adopts the optimization score recommendations.

Correct Answer:

  • The campaign performance could improve by 25% if the manager adopts the optimization score recommendations.

The optimization score is an estimate of how well your Google Ads account is set to perform. Scores run from 0-100%, with 100% meaning that your account can perform at its full potential. If the performance marketing manager sees that their Google Search campaign has an optimization score of 75%, it means the campaign performance could improve by 25% if the manager adopts the optimization score recommendations.

Read more here: https://support.google.com/google-ads/answer/9061546

A plumbing company prides itself on excellent customer service, especially during after-hours service calls. Its owners want to connect with people who need emergency plumbing services in the middle of the night. Which setting could help the owners achieve these goals?

  1. Networks
  2. Image extensions
  3. Keyword insertion
  4. Ad scheduling

Correct Answer:

  • Ad scheduling

You may want your ad to show whenever a customer searches online or perhaps only on certain days, or during business hours when you are available to handle customer inquiries. You can use the ad schedule to specify certain hours or days of the week when you want your ads to show.

Read more here: https://support.google.com/google-ads/answer/2404244

A small-business owner wants to drive as many potential customers as possible to their website. The budget for their campaign is only $500 per month. Which type of automated bidding strategy best aligns to the owner’s campaign goal?

  1. Maximize clicks
  2. Target cost-per-acquisition (tCPA)
  3. Target impression share
  4. Target return on ad spend (tROAS)

Correct Answer:

  • Maximize clicks

A small-business owner can drive as many potential customers as possible to their website using Maximize Clicks bidding strategy. Maximize clicks is an automated bid strategy that sets your bids to help get as many clicks as possible within your budget.

Read More here: https://support.google.com/google-ads/answer/6268626

A travel marketer wants to serve their ads only to potential customers who are specifically looking for all-inclusive vacation options in Paris. The marketer decide to use an exact-match keyword of “all-inclusive vacation Paris.” Which search terms might match with this ad?

  1. “All-inclusive family vacation”
  2. “Best all-inclusive vacation”
  3. “All-inclusive vacation”
  4. “All-inclusive Paris holiday”

Correct Answer:

  • “All-inclusive Paris holiday”

An Exact keyword match type that allows you to show your ads on searches that have the same meaning or same intent as your keyword. Exact match gives you the most control over who sees your ad but reaches fewer searches than both phrase and broad match. This allows you to reach only users who make searches with the same meaning as your keywords, including:

  • Misspellings
  • Singular or plural forms
  • Stemmings (for example, floor and flooring)
  • Abbreviations
  • Accents

The marketer decides to use an exact-match keyword of “all-inclusive vacation Paris”. “All-inclusive Paris holiday” search terms might match this ad.

Read more here: https://support.google.com/google-ads/answer/2407781

A water-sports company specializes in custom-made watercraft and accessories. The company’s marketing manager uses the broad-match keyword “boat” and adds “paddle” as a negative keyword. Which two search queries will the ad be eligible to serve on? (Choose two.) Select All Correct Responses

  1. Travel on a paddleboat
  2. Paddleboat rentals
  3. Motorboat rentals
  4. Boat adventure

Correct Answer:

  • Motorboat rentals
  • Boat adventure

A Broad keyword match type allows your ad to show on searches that are related to the meaning of your keyword, which can include searches that don’t contain the keyword terms. The company’s marketing manager uses the broad-match keyword “boat” and adds “paddle” as a negative keyword, it means Motorboat rentals and Boat adventure search queries will the ad be eligible to serve on.

An Account Strategist regularly reviews their company’s optimization score in order to make sure that their Google Search campaign is as effective as possible. How is this optimization score calculated?

  1. By comparing the company’s current sales to the company’s historic sales data
  2. By analyzing the popularity of the company’s ads on social media
  3. By comparing the company’s website to the websites of the company’s competitors
  4. Based on campaign aspects such as campaign statistics, settings, and industry trends

Correct Answer:

  • Based on campaign aspects such as campaign statistics, settings, and industry trends

Optimization score is calculated in real-time, based on the statistics, settings, and the status of your account and campaigns, the relevant impact of available recommendations, and recent recommendations history. Applying or dismissing these recommendations changes the overall optimization score of your account.

Optimization score and available recommendations can change based on many factors, ranging from your settings to trends in the ads ecosystem. You may see a different score and a new set of recommendations when these changes happen.

Read more here: https://support.google.com/google-ads/answer/9061546

An account planner is planning their company’s online advertising budget on a monthly basis. They choose Google Ads Performance Planner for help accomplishing this task. Which two advantages does Performance Planner offer? (Choose two.) Select All Correct Responses

  1. Assistance identifying funds from other external budgets to allocate to marketing
  2. Integration with other budgeting software
  3. Billions of weekly Google searches powering forecasting
  4. Leverage of machine learning for forecasting

Correct Answer:

  • Billions of weekly Google searches powering forecasting
  • Leverage of machine learning for forecasting

An account planner utilizes Google Ads Performance Planner for monthly advertising budget management, benefiting from billions of weekly Google searches and machine learning-based forecasting for improved efficiency.

To give you the most accurate forecasts possible, Performance Planner considers billions of search queries and is usually updated every 24 hours. The accuracy of Performance Planner forecasts is measured for running campaigns against their actual eventual performance and machine learning is used to fine-tune your forecasts. The two advantages that Performance Planner offers are Billions of weekly Google searches powering forecasting and the Leverage of machine learning for forecasting.

Read more here https://support.google.com/google-ads/answer/9230124

An avid skater wants to buy a new skateboard. They go to Google Search in order to research and purchase the best skateboard they can find. Which steps, in order, could the skater take to interact with Google Search Ads?

  1. The skater would search for “best skateboards.”
  2. The skater would scan the search results.
  3. The skater would click on a Google Search ad.
  4. The skater would browse different skateboards on the website they navigate to.
  5. The skater would make a purchase on the website they navigate to.

Correct Answer:

  • The skater would search for “best skateboards.”
  • The skater would scan the search results.
  • The skater would click on a Google Search ad.
  • The skater would browse different skateboards on the website they navigate to.
  • The skater would make a purchase on the website they navigate to.

After realizing the need for a skateboard, the skater will go to the search engine to find the best one under his budget. He would click the most appropriate ad that shows the price, quality and other details of the skateboard. After being satisfied with the product and reviews, he would make a purchase on the website he navigate to. Following is the order in which the skater takes to interact with Google Search Ads.

An electronics company is launching a new voice-controlled television. The company’s owners decide to use broad match in their Search Ads campaign with the keywords “”voice-controlled television.”” How will broad match benefit the company’s campaign?

Options 1:

  1. The ad will appear to previous customers regardless of the search terms in order to expand its reach.
  2. The ad will only appear if the search terms contain the keyword “television,” ensuring relevancy.
  3. The ad will only appear if the search terms contain the specific brand of television, ensuring relevancy.
  4. The ad will appear to more users by serving on new, relevant queries.

Correct Answer:

  • The ad will appear to more users by serving on new, relevant queries.

Options 2:

  1. The ad will only appear in searches for the exact keywords.
  2. The owners will have manual control over each of their keywords.
  3. Broad match automatically includes negative keywords.
  4. The campaign will reach more users by serving new, relevant queries.

Correct Answer:

  • The campaign will reach more users by serving new, relevant queries.

If you use broad match keywords and want to ensure traffic goes to keywords identical to the user’s search term, you don’t need to repeat the same keywords in exact and phrase match. The voice-controlled television ad will appear to more users by serving on new, relevant queries.

What are two best practices for creating ads? (Choose two.) Select All Correct Responses

  1. Implement one ad per ad group per keyword for a maximum of 100 ads.
  2. Separate each ad into an individual ad group in order to streamline reporting.
  3. Optimize the campaign’s ad rotation for clicks or conversion actions.
  4. Include three to five ads and at least three extensions in each ad group.

Correct Answer:

  • Optimize the campaign’s ad rotation for clicks or conversion actions.
  • Include three to five ads and at least three extensions in each ad group.

Because Ad rotation is the way we deliver your ads on both the Search Network and the Display Network. As data is accumulated, ad serving will become weighted more heavily in favor of the ads that appear statistically likely to perform better.

Better ads and optimized rotation drive more qualified clicks from your text ads. Every ad group should have at least 3 quality ads. That way, the system can optimize your performance, and you can check your performance data to learn what message resonates best with your audience.

Use at least three extensions for each campaign or ad group: At the time of each auction, your ad will be assembled with the most appealing extensions. More eligible extensions give your ads more opportunities to meet users’ specific needs.

Implement three to five ads per ad group: The more ads present in an ad group, the more options you’ll have for success in an auction.

Optimize your ad rotation for clicks or conversions: Optimizing your ad rotation will allow the system to serve the ideal ad for the specific circumstances of each auction.

What’s a benefit of using the sitelink extension?

  1. Users can more easily call your business.
  2. Users can download the app directly from your Search ad.
  3. Users can go directly to the website’s homepage
  4. Users can more easily take a desired action by going directly to relevant pages.

Correct Answer:

  • Users can more easily take a desired action by going directly to relevant pages.

To add more links to your ads, you can create sitelink extensions. Sitelink extensions take people to specific pages on your site (for example, a specific product or store hours). When someone clicks or taps on your links, they go directly to what they want to know or buy. You can add sitelink extensions at the account, campaign, or ad group level. You specify the link text (what shows to people) and the URLs (the pages they click to).

Read more here: https://support.google.com/google-ads/answer/2375416

What’s a benefit of using Customer Match audience solutions?

  1. Having the ability to develop and segment lists based on demographics
  2. Collecting users who have interacted with your website via the Google Ads remarketing tag
  3. Connecting with new prospective users whose interests align with your product
  4. Using your first-party data to reconnect with previous customers

Correct Answer:

  • Using your first-party data to reconnect with previous customers

Customer Match helps you reach custom segments of your existing customers and deliver a tailored message when it’s most relevant to them by uploading first-party customer data, which we use to match against Google users.
Customer Match helps you reach these customers, re-engage with them, and find new customers like them across Search, Shopping, Gmail, YouTube, and Display.

Read more here: https://support.google.com/google-ads/answer/10550383

What’s a best practice for effectively using Performance Planner?

  1. Set bids and budgets by using last-click conversions.
  2. Use Performance Planner on an annual basis.
  3. Create account-level plans that combine all campaigns.
  4. Check your plan regularly close to the run date

Correct Answer:

  • Check your plan regularly close to the run date

Regularly check your plan. Forecasts improve when plans are generated closer to the actual run date. Make sure to regularly check back on your plan before implementing it.

What’s a best practice for using ad extensions?

  1. Use no more than two extensions per campaign or ad group.
  2. Use extensions only at the ad group level.
  3. Use ad extensions only if you are advertising services.
  4. Use at least three extensions per campaign or ad group.

Correct Answer:

  • Use at least three extensions per campaign or ad group.

Google selects the best ad for every auction, ensuring the right message gets in front of the right customer. When combined with three or more ad extensions, this best practice can result in even better performance.

Use at least three extensions for each campaign or ad group: At the time of each auction, your ad will be assembled with the most appealing extensions. More eligible extensions give your ads more opportunities to meet users’ specific needs.

What’s a best practice when writing a headline for a Search Ad?

  1. Highlighting the business hours
  2. Including the names of competitors
  3. Providing the full URL in the headline
  4. Including at least one keyword in the headline

Correct Answer:

  • Including at least one keyword in the headline

Be clear about what you’re promoting. Your customers should know what to expect when clicking your ad. Include at least one of your keywords in your ad headline. If you’ve included “digital cameras” as a keyword, your ad headline could be “Buy Digital Cameras.”

Read more here: https://support.google.com/google-ads/answer/6238020

What’s a good use case to leverage Customer Match?

  1. To reach new customers who share the behaviors and characteristics of your remarketing audience segments
  2. To identify loyal customers and expand reach to people who resemble your customers
  3. To reach people based on advanced demographic criteria
  4. To re-engage customers who have previously purchased from your business

Correct Answer:

  • To re-engage customers who have previously purchased from your business

Customer Match lets you use your online and offline data to reach and re-engage with your customers across Search, the Shopping tab, Gmail, YouTube, and Display. Using information that your customers have shared with you, Customer Match will target ads to those customers and other customers like them.

Read more here: https://support.google.com/google-ads/answer/6379332

Which ad extension is available only as a full automated ad extension?

  1. App extension
  2. Message extension
  3. Price extension
  4. Seller ratings extension

Correct Answer:

  • Seller ratings extension

Fully automated extensions are directly populated by Google and don’t require any action on your part. These extensions are shown automatically when Google predicts that they will improve ad performance.

Seller ratings are an automated extension that lets users know if your business is highly rated for quality service. Google receives data from the following data sources, which can be used to generate a seller rating score.

Which ad extension is available only as a fully automated ad extension?

  1. App extension
  2. Message extension
  3. Price extension
  4. Seller ratings extension

Correct Answer:

  • Seller ratings extension

Fully automated extensions are directly populated by Google and don’t require any action on your part. These extensions are shown automatically when Google predicts that they will improve ad performance.

Seller ratings are an automated extension that lets users know if your business is highly rated for quality service. Google receives data from the following data sources, which can be used to generate a seller rating score.

Which bidding strategy should an advertiser choose in order to meet a campaign goal of visibility?

  1. Maximize Clicks
  2. Target return on ad spend (tROAS)
  3. Maximize Conversions
  4. Target impression share

Correct Answer:

  • Target impression share

Target impression share is an automated bidding strategy that sets bids with the goal of showing your ad on the absolute top of the page, on the top of the page, or anywhere on the page of Google search results. Target Impression Share can be useful for campaigns with brand terms. You can set the Target Impression Share to 100% and the system will then try to show your ad on 100% of auctions in that campaign. This bid strategy can also be useful in raising awareness of your brand.

Read more here: https://support.google.com/google-ads/answer/9121108

Which criteria do Google Ads review to make sure that Search ads are compliant with Google’s advertising policies?

  1. Similar ads by competitors
  2. Goals and analytics
  3. Site experience
  4. Content and formatting

Correct Answer:

  • Content and formatting

Content and formatting criteria are reviewed by Google ads to make sure that Search ads are compliant with Google’s advertising policies. After you create or edit an ad or extension, the review process begins automatically. The content in your ad will be reviewed, including your headline, description, keywords, destination, and any images and video.

Read more here: https://support.google.com/adspolicy/answer/1722120

Which recommendation is a best practice for effectively using Performance Planner?

  1. Set bids and budgets by using last-click conversions.
  2. Create account-level plans that combine all campaigns.
  3. Use Performance Planner on an annual basis to forecast the impact of your yearly strategies.
  4. Divide campaigns with different marketing objectives into individual Performance Planner plans.

Correct Answer:

  • Divide campaigns with different marketing objectives into individual Performance Planner plans.

Create separate plans for each marketing objective. Don’t add all brand and generic campaigns into the same plan. That’s because different campaigns often have different marketing objectives. Incremental conversions are achieved by creating separate plans for each marketing objective.

Which two pieces of user data can you upload when creating a Customer Match strategy? (Choose two.) Select All Correct Responses

  1. Employment status
  2. Age
  3. Mailing/Postal address
  4. Email address

Correct Answer:

  • Mailing/Postal address
  • Email address

Customer Match lets you use your online and offline data to reach and re-engage with your customers across Search, the Shopping tab, Gmail, YouTube, and Display. Using information that your customers have shared with you, Customer Match will target ads to those customers and other customers like them.

Upload your customer data into Google Ads. We’ll match it against the people who search on Google.com and form it into audience lists. The upload can include various types of customer data (for matching), such as email address, mailing address, and phone number. Let’s take a closer look at the steps below.

You manage the Search strategy for an athletic apparel retailer. Which customer type will likely have the highest lifetime value?

  1. Customers who participated in the brand’s most recent holiday sale
  2. Customers who are members of the company’s loyalty program
  3. Customers who have purchased at the retailer’s outlet location
  4. Lapsed customers who haven’t purchased from the brand in the previous year

Correct Answer:

  • Customers who are members of the company’s loyalty program

A retailer wants to focus on selling their overstocked blue saucepans. The marketing manager decides to use broad match to set up keywords for the saucepans. What are two ways that broad match can make the manager’s work easier? (Choose two.)

  1. The manager can serve on new, relevant queries.
  2. The manager won’t need to use keywords when on the broad-match setting.
  3. The manager can choose the exact searches to which their keywords will match.
  4. The manager won’t have to think of all of the related “saucepan” keywords.

Correct Answer:

  • The manager can serve on new, relevant queries.
  • The manager won’t have to think of all of the related “saucepan” keywords.

A performance marketer is setting up a Customer Match strategy in order to reach a list of prospective customers. Which user data source is the marketer eligible to use?

  1. Social media profile, Email, Mailing Address
  2. IP Address, Work Address, Phone Number
  3. Email, Mailing Address, Phone Number
  4. IP Address, Social media profile, Phone Number

Correct Answer:

  • Email, Mailing Address, Phone Number

A marketing associate creates their first Google Search campaign for a yoga school. They select the Google Search Network and, by default, Google Search partners. How will appearing on Google Search partners benefit the school?”

  1. The school will be able to partner with similar businesses.
  2. The school will unlock additional geographic targeting for its ads.
  3. The school’s website will reach all device types.
  4. The school will extend its reach to additional websites.

Correct Answer:

  • The school will extend its reach to additional websites.

An Account Strategist regularly reviews their company’s optimization score in order to make sure that their Google Search campaign is as effective as possible. How is this optimization score calculated?

  1. By analyzing the popularity of the company’s ads on social media
  2. By comparing the company’s website to the websites of the company’s competitors
  3. By comparing the company’s current sales to the company’s historic sales data
  4. Based on campaign aspects such as campaign statistics, settings, and industry trends

Correct Answer:

  • Based on campaign aspects such as campaign statistics, settings, and industry trends

Match each Search Audience solution with the benefit that it can bring to your campaigns.

 Remarketing Lists for Search Ads Upload your customer data into Google Ads and connect with these audiences.
 Customer Match Reach people who visited your website in the past.
 Detailed Demographics Drive consideration among people who are actively researching the products or services you offer.
 In-Market Audiences Reach people based on the likelihood of their marital status, education, parenting stage, and homeownership status.

Correct Answer:

 Remarketing Lists for Search Ads Reach people who visited your website in the past.
 Customer Match Upload your customer data into Google Ads and connect with these audiences.
 Detailed Demographics Reach people based on the likelihood of their marital status, education, parenting stage, and homeownership status.
 In-Market Audiences Drive consideration among people who are actively researching the products or services you offer.

Which three universal extensions should marketers use to enhance their ads?

  1. Sitelinks, call extensions, location extensions
  2. Sitelinks, call extensions, callout extensions
  3. Sitelinks, price extensions, app extensions
  4. Sitelinks, structured snippets, callout extensions

Correct Answer:

  • Sitelinks, structured snippets, callout extensions

Why is creating three or more Search Ads per ad group a best practice?

  1. Having more ads in an ad group means lower bounce rates for landing pages.
  2. Having more ads in an ad group means the ads will receive a higher-quality score.
  3. Having more ads in an ad group increases the chances of showing more than one ad per auction.
  4. Having more ads in an ad group allows Google to serve the best-performing ad for each specific auction.

Correct Answer:

  • Having more ads in an ad group allows Google to serve the best-performing ad for each specific auction.

What’s a best practice when writing a description for a Search Ad?

  1. Highlighting the business hours
  2. Including a customer quote
  3. Including a call to action
  4. Comparing the business to competitors

Correct Answer:

  • Including a call to action

A performance marketer wants to drive as much purchase value as possible within a specific return on ad spend. Which type of automated bidding strategy should the marketer use?

  1. Target cost-per-acquisition (tCPA)
  2. Maximize clicks
  3. Target impression share
  4. Target return on ad spend (tROAS)

Correct Answer:

  • Target return on ad spend (tROAS)

The performance marketer should use tROAS automated bidding strategy to drive as much purchase value as possible within a specific return on ad spend. this bid strategy analyzes and intelligently predicts the value of a potential conversion every time a user searches for products you’re advertising. Then, it automatically adjusts your bids for these searches to maximize your return on them.

In practice, this means that if it determines that a user search is likely to generate a conversion with high value, Target ROAS will bid high on that search. If it determines that the search isn’t likely to generate a high-value conversion, it’ll bid low.

Read more here: https://support.google.com/google-ads/answer/6309035

A performance marketing manager wants to improve the performance of their Search campaign. They check the Google Ads recommendations page and notice that their campaign’s optimization score is 22%. How should the manager interpret this score?

  1. The campaign performance could improve by 78% if the manager adopts the optimization score recommendations.
  2. The campaign’s budget needs to increase by 22% in order to be fully optimized.
  3. The campaign needs a 22% improvement in order to be fully optimized.
  4. The campaign is being outperformed by 78% of similar businesses.

Correct Answer:

  • The campaign performance could improve by 78% if the manager adopts the optimization score recommendations.

Why is optimizing your ad rotation when setting up your ads recommended?

  1. Google will select the best ad for each auction.
  2. Users will be able to review your ads more quickly.
  3. Users will be able to see more of your ads.
  4. You’ll be able to serve multiple ads per query.

Correct Answer:

  • Google will select the best ad for each auction.

If an advertiser doesn’t want to add remarketing tags to a website, why would Customer Match be a good fit for them?

  1. Customer Match allows you to reach people who have been to your website
  2. Customer Match allows you to reach people who haven’t been to your website yet
  3. Customer Match relies on your own data instead of a remarketing tag
  4. It wouldn’t be a good fit. You have to tag your website to use Customer Match

Correct Answer:

  • Customer Match relies on your own data instead of a remarketing tag

The campaign score has 25% headroom to improve. Bob’s electronics company is launching the sale of a new television, UltraView1000. Bob decides to use phrase match in his Search Ads campaign because he wants searches that contain UltraView1000 to show his ad. How else will phrase match benefit Bob’s campaign?

  1. Bob’s ad will show on searches with only UltraView1000 included in them, with no additional words.
  2. Bob’s ad will show on searches for television features similar to UltraView1000.
  3. Bob’s ad will show on searches for televisions that came to market at the same time as UltraView1000.
  4. Bob’s ad will show on searches for UltraView1000 and additional words before and after.

Correct Answer:

  • Bob’s ad will show on searches for UltraView1000 and additional words before and after.

Ingrid wants to acquire a lot of exposure for a new product line that she’s launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign. In what way will a Display campaign achieve Ingrid’s marketing goal?

  1. Her ads will appear above and below search results when people search for related keywords.
  2. A video summary of her product line will be automatically generated by the system and placed on YouTube.
  3. Her business will be highlighted on Google Maps, with the option for customers to see her product line there.
  4. Her ads will serve on website content related to her business or her customers’ interests, based on her targeting decisions.

Correct Answer:

  • Her ads will serve on website content related to her business or her customers’ interests, based on her targeting decisions.

Which Ad Extensions Can Serve Automatically?

  1. Message, callout, and structured snippets
  2. Promotion, callout, and sitelink extensions
  3. Sitelink, callout, and structured snippets
  4. Sitelink, location, and call extensions

Correct Answer:

  • Sitelink, callout, and structured snippets

Match The Marketing Goal To The Correct Ad Extension.

 You’re focused on driving phone calls to your business Call extension
 You want to describe the features of a specific product your business offers before customers click on the ad Structured snippets
 You operate many retail stores and want potential customers to see the distance from their location to your stores Sitelink extension
 You’re interested in directing people to specific pages on your website Location extension

Correct Answer:

 You’re focused on driving phone calls to your business Call extension
 You want to describe the features of a specific product your business offers before customers click on the ad Structured snippets
 You operate many retail stores and want potential customers to see the distance from their location to your stores Location extension
 You’re interested in directing people to specific pages on your website Sitelink extension

Which Two People Might See An Ad With The Keyword +Black +Shirt (Set As Broad Match Modifier)?

  1. Someone searching for the term I want to buy a black shirt
  2. Someone searching for the term black button shirt
  3. Someone searching for the term shirt
  4. Someone searching for the term shirt brown

Correct Answer:

  • Someone searching for the term I want to buy a black shirt
  • Someone searching for the term black button shirt

Which Part Of A Search Ad Isn’t Automatically Generated By Dynamic Search Ads?

  1. All of these are automatically generated
  2. Description line
  3. Destination URL
  4. Headline

Correct Answer:

  • Description line

What Is The Key Value Proposition Of Google Search Campaigns?

  1. Appear as a text ad, a video ad, or a banner ad on one of Google’s partner sites
  2. Influence organic results
  3. Reach people on Google.com that might be interested in your brand, regardless of what they’re searching for
  4. Show your ads when a customer is searching for your product or service

Correct Answer:

  • Show your ads when a customer is searching for your product or service

Arrange The Items Below In Order Of Hierarchy, Beginning With The Top Level.

  1. Account
  2. Campaign
  3. Ad group
  4. Ad

Correct Answer:

  • Account
  • Campaign
  • Ad group
  • Ad

Which Are The Three Required Parts Of A Text Ad?

  1. Description, path fields, and headline
  2. Description, path fields, and URL
  3. Headline, description, and path fields
  4. Headline, description, and URL

Correct Answer:

  • Headline, description, and URL

How Many Ads Should Be Implemented Per Ad Group?

  1. One or two
  2. Only one
  3. Three to five
  4. Two to three

Correct Answer:

  • Three to five

How Does Google Ads Generate Responsive Search Ads?

  1. Google Ads creates them based on existing ad copy, landing pages, and extensions
  2. Google Ads creates them based on existing high performing ad copy
  3. Google Ads mixes and matches headlines and description lines that have been provided
  4. Google Ads mixes and matches headlines and URLs that have been provided

Correct Answer:

  • Google Ads mixes and matches headlines and description lines that have been provided

Which Of The Following Factors Wouldn’t Change An Account’s Optimization Score?

  1. Changes in auction dynamics
  2. Changes in tracked conversions
  3. Renaming campaigns
  4. Shifts in spend mix

Correct Answer:

  • Renaming campaigns

Optimization Score Is Made Up Of Over 50 Recommendations To Optimize Search Campaigns.

  1. True
  2. False

Correct Answer:

  • True

Barbara’s Boss Has Asked Her To Use Google Ads To Reach As Many Users Searching As Possible For Terms Around The Services Their Business Offers. Which Keyword Match Type Would Help Barbara Reach The Most Search Queries That Potential Clients Are Using?

  1. Exact
  2. Broad
  3. Broad-match modifier
  4. Phrase

Correct Answer:

  • Broad

Charlie Is Working To Improve The Quality Score Of A Google Search Ad By Improving His Expected Click-Through Rate (ECTR). Which Of The Following Actions Might Improve Charlie’s ECTR?

  1. Including keywords in his ad text
  2. Decreasing the bid for the ad
  3. Improving the speed of his website
  4. Cloning the ad multiple times

Correct Answer:

  • Including keywords in his ad text

Layla Is Learning About The Benefits Of Using Search Ad Extensions And Has Come To Know That They Can Help To Increase User Engagement. What Are Two Other Benefits That Search Ad Extensions Can Contribute To Performance? (Choose Two.)

  1. Dynamic video insertion
  2. More qualified leads
  3. Faster loading landing pages
  4. Better ad quality
  5. Attractive video assets

Correct Answer:

  • More qualified leads
  • Better ad quality

To Earn User Clicks, Ginger Should Focus On Creating An Ad That _____. (Choose Two.)

  1. has a larger font size
  2. includes at least two different colors
  3. has a relevant headline
  4. includes a current promotion
  5. is listed after search results

Correct Answer:

  • has a relevant headline
  • includes a current promotion

Tim Is Looking To Buy A New Skateboard. He Goes To Google Search To Research And Purchase The Best Skateboard He Can find. Organize The Following Steps In The Logical Order To Describe How Tim’s Interaction With Google Search Ads Would Occur From Start To finish.

  1. Tim searches for “best skateboards”.
  2. Tim scans the search results.
  3. Tim launches a Google Search ad.
  4. Tim browses different skateboards on the website he navigated to.
  5. Tim makes a purchase from the website he navigated to.

Correct Answer:

  • Tim searches for “best skateboards”.
  • Tim scans the search results.
  • Tim launches a Google Search ad.
  • Tim browses different skateboards on the website he navigated to.
  • Tim makes a purchase from the website he navigated to.

Which Attributes Describe A Good Landing Page Experience?

  1. Easy to navigate
  2. High amount of user traffic
  3. Relevant and original content
  4. Transparency about your business

Correct Answer:

  • Easy to navigate
  • Relevant and original content
  • Transparency about your business

Which Of The Following Can Be Customized With Audience Signals To Make Search Campaigns More Efficient?

  1. Headline length
  2. Keywords
  3. Networks
  4. All of the above

Correct Answer:

  • Keywords

If An Advertiser Doesn’t Want To Add Remarketing Tags To A Webs/Ite, Why Would Customer Match Be A Good fit For Them?

  1. Customer Match allows you to reach people who have been to your website
  2. Customer Match allows you to reach people who haven’t been to your website yet
  3. Customer Match relies on your own data instead of a remarketing tag
  4. It wouldn’t be a good fit. You have to tag your website to use Customer Match

Correct Answer:

  • Customer Match relies on your own data instead of a remarketing tag

True Or False? Affinity Audiences Allows Advertisers To Reach People Who’re Actively Researching And Intending To Buy The Products Or Services They Offer.

  1. True
  2. False

Correct Answer:

  • False

Why Do Search Ad Extensions Matter?

  1. The cost-per-click on ad extensions is lower than on a search ad headline
  2. They guarantee higher engagement for advertisers
  3. They increase ad quality and drive lower conversion costs
  4. They increase engagement and influence ad quality

Correct Answer:

  • They increase engagement and influence ad quality

Which Of The Following Is A Core Benefit Of Google Ads Automated Bidding?

  1. Auction-time bidding
  2. Daily budget pacing
  3. Impression share-based bidding
  4. User ID-based bidding

Correct Answer:

  • Auction-time bidding

How Can Google Ads Help You Advance Your Business Goals?

  1. By building awareness of your brand
  2. By driving online, in-app, in-person, and over-the-phone sales
  3. By influencing consideration of your products and services
  4. All of the above

Correct Answer:

  • All of the above

Advertising With Google Ads Starts With Creating Campaigns Based On Your Business Objectives. Which Campaign Type Would You Pick For Each Of The Following Scenarios?

 These ads promote your products by giving users detailed information about what you’re selling. They appear on Google Shopping and next to search results Video
 These ads show up next to Google search results and on other Google partner sites, like YouTube, when people search for products or services you offer Search
 These ads appear on their own or within other streaming video content on YouTube and across the Google Display Network Shopping
 These ads drive engagement, app installs, and in-app purchases. They appear across the Google Search and Display Networks, as well as on Google Play and YouTube Universal

Correct Answer:

 These ads promote your products by giving users detailed information about what you’re selling. They appear on Google Shopping and next to search results Shopping
 These ads show up next to Google search results and on other Google partner sites, like YouTube, when people search for products or services you offer Search
 These ads appear on their own or within other streaming video content on YouTube and across the Google Display Network Video
 These ads drive engagement, app installs, and in-app purchases. They appear across the Google Search and Display Networks, as well as on Google Play and YouTube Universal

Jerry Understands That Expected Click-Through Rate Is One Of Three Main Factors That Determine The Quality Score Of An Ad. What Are The Two Other Main Factors That Jerry Should Focus On To Improve The Quality Score Of His Ads? (Choose Two.)

  1. Ad relevance
  2. Conversion rate
  3. Bid amount
  4. Ad dimensions
  5. Ad landing page experience

Correct Answer:

  • Ad relevance
  • Bid amount

Mario Owns A Store That Sells Skateboard Equipment. Mario Understands That People Are Most Likely To Notice His Headline Text In A Text Ad. What Should Mario Include In His Headline?

  1. A phone number where customers can contact him
  2. Messaging that includes “Click Here!”
  3. The physical address of his store
  4. At least one of his keywords

Correct Answer:

  • At least one of his keywords

Michelle Recently Launched A New Product Called **Wonder Boots**. The Brand Has Already Become Well-Known In Her Industry. She Wants To Attract More Traffic Via Google Ads But Only For Searches That Are Solely For Her Product Name (**Wonder Boots**). Which Keyword Match Type Should Michelle Use To Attract Traffic Strictly For Searches For The **Wonder Boots** Product Name?

  1. Phrase match
  2. Broad-match modifier
  3. Exact match
  4. Broad match

Correct Answer:

  • Phrase match

Clara Is An Advertising Director Who’s Tasked With Optimizing Her Company’s Google Search Campaign. How Can Clara Use The Optimization Score To Benefit Her Campaign?

  1. To judge the popularity of her website compared to others
  2. To identify opportunities to improve campaign performance
  3. To compare the efficacy of her ad text creative with that of other ads
  4. To understand the network performance of her website

Correct Answer:

  • To identify opportunities to improve campaign performance

Linda Recognizes That A Google Search Campaign Could Bring Significant Value To Her ECommerce Business. Which Two Solutions Can Linda Achieve Via A Google Search Campaign? (Choose Two.)

  1. A video can present a summary of her products to people showing an interest in her business.
  2. She has the option to show users a photo of each of her products along with titles, prices, her shop name, and more.
  3. Her business can show up on search results when businesses similar to hers are showing up.
  4. Her business can catch the interest of people while they’re engaged with a mobile app.
  5. Her business can have a presence at the exact moment someone is searching for the kinds of products she offers.

Correct Answer:

  • Her business can show up on search results when businesses similar to hers are showing up.
  • Her business can have a presence at the exact moment someone is searching for the kinds of products she offers.

Rina Has Heard The Term Quality Score Mentioned Before And Is Interested To Learn What It Actually Is. Which Statement Describes Quality Score?

  1. It’s a metric that scores the quality of traffic that clicks on your ads
  2. It’s an estimate of the quality of your ads, keywords, and landing pages.
  3. It’s a final score that’s based on every element of the structure of your account.
  4. It’s feedback left by users who’ve clicked on your ad and browsed your website.

Correct Answer:

  • It’s an estimate of the quality of your ads, keywords, and landing pages.

Jimmy Has Completed The Headline Section Of His Text Ad And Is Now Writing The Description Section. What Are Three Factors That Jimmy Should Include In The Description Section Of His Text Ads? (Choose Three.)

  1. A mention of prices, promotions, and exclusive offers
  2. Encouraging potential customers to take action
  3. More landing pages to visit
  4. A variety of emoji to catch the attention of potential customers
  5. Highlighting what makes his business unique

Correct Answer:

  • A mention of prices, promotions, and exclusive offers
  • Encouraging potential customers to take action
  • Highlighting what makes his business unique

Brian Manages His Company’s Google Search Ads Campaign. He Regularly Reviews The Optimization Score To Make His Google Search Campaign As Effective As Possible. What’s Brian’s Optimization Score Based Upon?

  1. Testing and reporting on the speed of Brian’s websites
  2. Judging ad popularity on social media
  3. Comparing Brian’s sales with ad serving data
  4. Key aspects of his campaigns, including statistics, settings, and industry trends

Correct Answer:

  • Key aspects of his campaigns, including statistics, settings, and industry trends

Francis Tries To Explain To His Boss The Benefits Of Using Automated Bidding. Match These Aspects Of Automated Bidding With The Benefits They Serve.

  1. Auction-time bidding
  2. Depth of signals used and cross analysis
  3. Machine learning
  4. Time saved

Correct Answer:

  • Tailors bids to each user’s unique context, using relevant signals present at auction time (4)
  • Alleviates the strain on marketing resources by automating more manual tasks (3)
  • Integrates a large variety of signals and considers new ones to evaluate user intent (2)
  • Algorithmically helps set the appropriate bid for each and every auction (1)

Lola Is In The Process Of Selecting A Campaign Type To Suit Her Business Objectives. Why Is It Important That She Consider Business Objectives Before Choosing Her Campaign Type?

  1. Google Ads will automatically create ad messaging based on the campaign type she chooses.
  2. The campaign type chosen will determine where her ads appear and the format of those ads.
  3. Certain campaign types will only serve ads during particular times of the day and week.
  4. Different campaign types have different minimum and maximum budget requirements.

Correct Answer:

  • The campaign type chosen will determine where her ads appear and the format of those ads.

Yuto Owns A Souvenir Shop In Tokyo. He Wants To Reach English Speaking Tourists In His City During Certain Hours Of The Day. Which Three Areas Of His Search Campaign Does Yuto Need To Adjust To Achieve This Goal? (Choose Three.)

  1. Ad scheduling
  2. Network settings
  3. Location targeting
  4. Shared budgets
  5. Language targeting

Correct Answer:

  • Ad scheduling
  • Location targeting
  • Language targeting

Mary Has Been Familiarizing Herself With The Different Ad Components Of A Text Ad. Match The Following Text Ad Component Descriptions With The Components They Describe.

Users often will often notice this first
  1. Description
Allows advertisers to provide details about their product or service
  1. Display URL
Takes users to a specific page of a website
  1. final URL
Gives users an idea of where they’ll go if they click the ad
  1. Headline

Correct Answer:

Users often will often notice this first
  • Description
Allows advertisers to provide details about their product or service
  • Display URL
Takes users to a specific page of a website
  • final URL
Gives users an idea of where they’ll go if they click the ad
  • Headline

Which Of The Following Goals Can You Achieve For Your Marketing Campaign By Using Automated Bidding?

Options 1:

  1. Choose what time of day your ads will appear.
  2. Target specific devices exclusively.
  3. Reach the right user with the right message at the right time.
  4. Control the cost of each click.

Correct Answer:

  • Control the cost of each click.

Options 2:

  1. Target specific devices exclusively.
  2. Control the cost of each click.
  3. Reach the right user with the right message at the right time.
  4. Choose what time of day your ads will appear.

Correct Answer:

  • Choose what time of day your ads will appear.

Every Ad Contains A URL Displaying Your Website Address. You Can Add Two Optional Path fields To The Display URL In A Text Ad. What’s An Advantage Of Using These Optional Path fields?

  1. To give users an idea of the content they’ll see upon clicking the ad
  2. To give users more options over which landing page they want to navigate to
  3. To match an appropriate landing page with the search term that triggered the ad
  4. To allow the Google Ads system to anticipate what content is present on the landing page

Correct Answer:

  • To match an appropriate landing page with the search term that triggered the ad

Three Core Principles, Focused On Helping Businesses Reach Their Online Potential, Are The Foundation For Google Ads. The first Of These Is Relevance. Google Ads Connects Businesses With The Right People At The Right Time. Upon Which Other Principles Was Google Ads Built?

  1. Control and results
  2. Credits and context
  3. Options and tracking
  4. Profit and privacy

Correct Answer:

  • Control and results

Why is Google Ads a viable option?

  1. Google Ads allows you to cap the number of ads you pay for, based on your business.
  2. Google Ads offers separate auctions for low budgets.
  3. Google Ads gives you control over your budget.
  4. Google Ads guarantees phone calls to your business.

Correct Answer:

  • Google Ads gives you control over your budget.

You are working to improve the quality score of a Google Search ad by increasing your eCTR. Your goal is to have more users click on the ad and ultimately visit your website. What might increase the number of clicks your ad receives?

  1. Adding more specifics to the ad.
  2. Tweaking the speed of your website.
  3. Decreasing the bid for the ad.
  4. Cloning the ad multiple times.

Correct Answer:

  • Adding more specifics to the ad.

You’ve seen great results from your Google Search campaigns when using Remarketing Lists for Search Ads. How might you amplify those results?

  1. emoving Similar Audiences from Remarketing campaigns
  2. Use Similar Audiences to re-connect with past visitors to your site
  3. Increase the size of your remarketing lists by decreasing the size of your Similar Audiences lists
  4. Use Similar Audiences to find new visitors for your site

Correct Answer:

  • Use Similar Audiences to find new visitors for your site

You’ve been tasked with marketing a new line of plumbing services, but you have a set budget you can’t exceed. Why is Google Ads a viable option?

  1. Google Ads guarantees phone calls to your business.
  2. Google Ads allows you to cap the number of ads you pay for, based on your business.
  3. Google Ads gives you control over your budget.
  4. Google Ads offers separate auctions for low budgets.

Correct Answer:

  • Google Ads gives you control over your budget.

You’re working on a Google Search Ad that’s not performing as expected. You specifically want more users to click on the ad. What action might improve the click-through rate on your ad?

  1. Increasing the trustworthiness of the website.
  2. Modifying the ad’s landing page to load faster.
  3. Changing the call-to-action message of the ad.
  4. Reducing the bid rate on the ad.

Correct Answer:

  • Changing the call-to-action message of the ad.

You’re trying to improve an ad’s perceived quality so it performs better during an ad auction. What change would have the least-positive impact to an ad’s quality?

  1. Creating ads that pertain to the keywords.
  2. Raising the bid amount.
  3. Creating ads likely to get clicks.
  4. Having a clear and simple landing page.

Correct Answer:

  • Raising the bid amount.

Your Google Search text ad has three main components. The first is a headline, and the second is a description. What’s the third component?

  1. The URL displaying your website address.
  2. The promotion behind your advertisement.
  3. The phone number of your business.
  4. The location of your business.

Correct Answer:

  • The URL displaying your website address.

Your Google Search Ads optimization score is calculated by an algorithm that looks across key aspects of your accounts. This score is used to help give you recommendations on how to optimize your Search Ads campaigns. What are two of the data sources that are used to calculate optimization recommendations? (Choose two.)

  1. Industry data
  2. Account executives
  3. User generated scenarios
  4. Company sales figures
  5. Account settings

Correct Answer:

  • Industry data
  • Account settings

Your company provides home maintenance services and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?

  1. Your ads will be placed on all search engines.
  2. With Google Ads, you always pay using cost-per-reach, predetermined by your budget.
  3. You can set your own budget and can change it at any time.
  4. Machine models automatically determine your advertising budget.

Correct Answer:

  • You can set your own budget and can change it at any time.

Your company provides home-maintenance services, and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?

Your client, Vince’s Veggies, wants to increase downloads of their popular recipe printouts. You suggest they create ad groups based on the cooking categories that appear on their website. What will they need to create in their first Google Search Ad group? (Choose two.)

  1. Delivery times
  2. Device types
  3. Keyword list
  4. Country targets
  5. Default bid amount

Correct Answer:

  • Keyword list
  • Default bid amount

You’d like to improve an ad’s perceived quality during an ad auction. What aspect of the ad will be most beneficial for you to work on?

  1. Removing an extension from the ad.
  2. Improving the navigability of the landing page.
  3. Increasing the bid amount of the ad.
  4. Determining the location of users.

Correct Answer:

  • Improving the navigability of the landing page.

You want to increase the relevance of a Google Search Ad so it’s more meaningful to potential customers and provides value-added information to their searches. What two actions might improve the relevance of your ad? (Choose two.)

  1. Changing the ad’s call-to-action statement.
  2. Posting transparency statements on the website.
  3. Selecting only relevant languages in campaign setup.
  4. Selecting distinct geographic areas.
  5. Rewriting the landing page for clarity.

Correct Answer:

  • Selecting only relevant languages in campaign setup.
  • Selecting distinct geographic areas.

You want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the ad rank of the ad so it gets more exposure. What action should improve the ad relevance?

  1. Adding more negative keywords.
  2. Highlighting product uniqueness.
  3. Focusing on connecting to a wider audience.
  4. Improving the navigation of the landing page.

Correct Answer:

  • Adding more negative keywords.

You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?

  1. With Google Ads you always pay using cost-per-reach, predetermined by your budget.
  2. Google Ads saves you time by deciding what your budget will be on a daily basis.
  3. With Google Ads, your ads will show on every available search engine.
  4. With Google Ads, you can choose a maximum amount to spend per month.

Correct Answer:

  • With Google Ads, you can choose a maximum amount to spend per month.

You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.)

  1. Manual control
  2. Machine learning
  3. Bidding suggestions
  4. Sitelink extensions
  5. Auction-time bidding

Correct Answer:

  • Machine learning
  • Auction-time bidding

Yan wants to attract customers specifically searching on Google for Time-B-Gone, his company’s unique office-support product. His marketing consultant suggests using Dynamic Search Ads, and knows Yan will need to start with a simple approach. For vendors like Yan, what’s the simplest method for using Dynamic Search Ads?

  1. Landing pages from standard ad groups
  2. Page feeds
  3. URL filtering
  4. Categories from dynamic search engines

Correct Answer:

  • Landing pages from standard ad groups

Yan is working on a Remarketing List for Search Ads campaign. Which user could be added to a valid Remarketing audience list to ensure optimal results?

  1. Someone who has heard of his company’s business but never visited the company’s website
  2. Someone who has added items to a shopping basket on his company’s website but then abandoned it
  3. Someone who has seen his company’s ads but never clicked on them
  4. Someone who has visited numerous similar websites

Correct Answer:

  • Someone who has added items to a shopping basket on his company’s website but then abandoned it

With Similar Audiences, which Google product is included when finding new people with similar profiles?

  1. Messages
  2. YouTube
  3. Google Drive
  4. Gmail

Correct Answer:

  • YouTube

With Dynamic Search Ads, what does the advertiser provide?

  1. A list of search terms
  2. A list of web pages
  3. Aheadline
  4. Amachine-learning algorithm

Correct Answer:

  • A list of web pages

Why should your business use Performance Planner?

  1. It validates budgets against other vendors in the same market.
  2. It is the only ad budgeting software on the market.
  3. It makes recommendations that are validated using machine learning.
  4. It helps businesses determine a go-to-market strategy.

Correct Answer:

  • It makes recommendations that are validated using machine learning.

Why should campaigns with different marketing objectives be separated into different Performance Planner plans?

  1. So that spend is not reallocated between two different marketing objectives
  2. To avoid any potential keyword duplicates between different marketing objectives
  3. So that seasonal trends can be better identified for each individual marketing objective
  4. To prevent campaigns from becoming “Limited by Budget”

Correct Answer:

  • So that spend is not reallocated between two different marketing objectives

Why does automating your bid vs. using manual bidding contribute to a successful Google Ads campaign?

  1. If you don’t bid efficiently, you could miss valuable conversions.
  2. The customer journey has become more complex and therefore bids should be based on general user behavior.
  3. The appropriate bid can often be a static target that’s challenging to reach.
  4. User intent and likelihood to complete valuable actions for your business don’t vary based on location, time, or device.

Correct Answer:

  • If you don’t bid efficiently, you could miss valuable conversions.

Which user type would the Google Ads system closely match as an Affinity audience?

  1. A student who is looking for loan advice
  2. A parent who is caring for their toddler
  3. An individual who is interested in purchasing a car
  4. Someone who has demonstrated a qualified interest in movies

Correct Answer:

  • Someone who has demonstrated a qualified interest in movies

Which user data can be uploaded when creating a Customer Match strategy? (Choose two.)

  1. Employment status
  2. Highest level of education
  3. Age
  4. E-mail address
  5. Mailing address

Correct Answer:

  • E-mail address
  • Mailing address

Which statement is true about serving relevant ad extensions?

  1. They prevent all irrelevant traffic from clicking on your ads.
  2. They encourage users to make more informed decisions and take action.
  3. They provide advertisers with additional insights within the search term report.
  4. They generate new creative suggestions for both keywords and ads.

Correct Answer:

  • They encourage users to make more informed decisions and take action.

Which Search Audience solution would assist you in finding new customers that share the behaviors and characteristics of your remarketing audience segments?

  1. In-Market Audiences
  2. Affinity Audiences
  3. Customer Match
  4. Similar Audiences for Search

Correct Answer:

  • Similar Audiences for Search

Which is required for an ad to be served to a user?

  1. The keywords must be relevant to the search term.
  2. The search terms must be unique to a company.
  3. The keywords must be unique to only one campaign.
  4. The keywords must be listed in all ad groups for a company.

Correct Answer:

  • The keywords must be relevant to the search term.

Which Dynamic Search Ads option allows an advertiser to group web pages under custom labels?

  1. URL filtering
  2. Categories
  3. Landing pages
  4. Page feeds

Correct Answer:

  • Page feeds

When visibility is the campaign goal, which bidding strategy should an advertiser choose?

  1. Enhanced cost-per-click (eCPC)
  2. Maximize Conversions
  3. Target impression share
  4. Maximize clicks

Correct Answer:

  • Target impression share

When should you use Remarketing Lists for Search Ads?

  1. To identify loyal customers and expand the reach to those that resemble your customers
  2. To reach out to new customers that share the behaviors and characteristics of your remarketing audience segments
  3. To reach people, based on advanced demographic criteria
  4. To reach people who have already engaged with your website in the past

Correct Answer:

  • To reach people who have already engaged with your website in the past

When running Remarketing Lists for Search Ads campaigns, some audience lists have higher potential to convert leads than others. Order the audience lists from highest to lowest potential. (The highest potential should be on top.)

  1. Reached the checkout page but did not complete the purchase.
  2. Added an item to the shopping basket but then abandoned it.
  3. Visited the website in the past 7 days but did not convert.
  4. Visited the website in the past 28 days but did not convert.

Correct Answer:

  • Reached the checkout page but did not complete the purchase.
  • Added an item to the shopping basket but then abandoned it.
  • Visited the website in the past 7 days but did not convert.
  • Visited the website in the past 28 days but did not convert.

When creating an ad, how does Greg know what it will look like to his potential customers?

  1. Greg can see previews of all his ads by logging into his Google My Business account and choosing the Preview tab.
  2. Greg must type in the specific keywords he’s targeting once his ad has been approved, then view it in a browser.
  3. Google provides examples of desktop ads using the keywords selected in the campaign to create a generic preview.
  4. As he types in his URL, headline, and description, a preview of the mobile and desktop versions of his ad will appear.

Correct Answer:

  • As he types in his URL, headline, and description, a preview of the mobile and desktop versions of his ad will appear.

When creating a text ad for the Search Network, advertisers will need to include three distinct components. These include the headline and the URL. What else must the advertiser include?

  1. The landing page
  2. The site tag
  3. The analytics
  4. The description

Correct Answer:

  • The description

When are automated extensions, such as Seller Ratings, shown?

  1. When an account is white-listed for them.
  2. When Google predicts they’ll improve ad performance.
  3. When an automated extension campaign is created.
  4. When an advertiser manually opts in to receive them.

Correct Answer:

  • When Google predicts they’ll improve ad performance.

What’s the primary benefit of using structured snippet extensions in your ads?

  1. Gives users specific information about what you’re offering, before they visit your website.
  2. Lets you show your business address, phone number, and a map marker alongside your ad text.
  3. Allows potential customers to navigate to specific pages of your website directly from the ad.
  4. Lets you quickly display information about your promotions without having to update every ad.

Correct Answer:

  • Gives users specific information about what you’re offering, before they visit your website.

What’s the maximum number of ad extensions that can show for a particular query or device at any given time?

  1. 2
  2. 3
  3. 1
  4. 4

Correct Answer:

  • 4

What’s an example of an effective callout extension?

  1. Contact our team
  2. Send us a text for more information
  3. Learn more about us
  4. Free returns

Correct Answer:

  • Free returns

What’s an accurate description of callout extensions?

  1. Extends ads with a phone number, allowing mobile users to directly call a business.
  2. A mobile-only format that enables users to contact a business via text messages.
  3. Additional links that direct users to specific pages of a website.
  4. Short, specific snippets of text that highlight value-adding attributes.

Correct Answer:

  • Short, specific snippets of text that highlight value-adding attributes.

What’s a key objective in delivering ad extensions?

  1. Providing the right users with the right information at the right moment.
  2. Opening up additional ad space to extend character limits.
  3. Making ads more appealing with the use of image and video assets.
  4. Giving users control over the types of ads that they see.

Correct Answer:

  • Providing the right users with the right information at the right moment.

What two ad extension types can also be served as automated ad extensions? (Choose two.)

  1. Location extension
  2. Promotion extension
  3. Call extension
  4. Sitelink extension
  5. Callout extension

Correct Answer:

  • Sitelink extension
  • Callout extension

What Search Network text ad component provides up to three fields of 30 characters each?

  1. The headline component
  2. The website URL component
  3. The conversion component
  4. The description component

Correct Answer:

  • The headline component

What is the minimum number of users a remarketing list must have before being used with a Remarketing List for Search Ads campaign?

  1. 10,000 users
  2. 1,000 users
  3. 500 users
  4. 100 users

Correct Answer:

  • 1,000 users

What is one way that Performance Planner helps businesses increase sales?

  1. By choosing ad types that your target demographic finds most appealing
  2. By relying on customer feedback for optimal ad placement
  3. By maximizing the number of conversions for a spend scenario
  4. By providing a discount on all ads after purchasing a license

Correct Answer:

  • By maximizing the number of conversions for a spend scenario

What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?

  1. A / B testing
  2. Google Ads are updated automatically
  3. Click-through rate averages require planning
  4. Auctions fluctuate all the time

Correct Answer:

  • Auctions fluctuate all the time

What is a valid recommendation that the Performance Planner can provide?

  1. Create alternative versions of best performing ad variations
  2. Apply specific bid adjustments to device and location targeting
  3. Add a themed group of negative keywords
  4. Set a specific target CPA (cost-per-acquisition)

Correct Answer:

  • Set a specific target CPA (cost-per-acquisition)

What is a main benefit of using Search Audience solutions?

  1. They can help send the right message to the right customer with the right bid.
  2. They automatically generate new keyword and ad content suggestions.
  3. They get detailed analytical insights about search network performance.
  4. They identify ad extension opportunities to improve average click-through rates.

Correct Answer:

  • They can help send the right message to the right customer with the right bid.

What does Performance Planner automatically do?

  1. Uses machine learning to target new demographics
  2. Sets your ad budget for maximum growth
  3. Forecasts how your current campaigns will perform in the future
  4. Recommends the perfect ad structure for your budget

Correct Answer:

  • Forecasts how your current campaigns will perform in the future

What does layering an Affinity audience with a broad keyword targeting campaign help you do?

  1. Reach people based on specific demographics such as marital and education status
  2. Reach people who have been identified as being in the mindset to buy
  3. Ensure your ads are only seen by people who have demonstrated a qualified interest in your service and/or product(s)
  4. find new customers that share the behaviors and characteristics of your marketing audience segments

Correct Answer:

  • Ensure your ads are only seen by people who have demonstrated a qualified interest in your service and/or product(s)

What does adding callout extensions to your Google Search ads enable you to do?

  1. Highlight information about value-adding attributes of your business, products, or services.
  2. Extend ads with a phone number, allowing mobile users to directly call your business.
  3. Gives you the option of driving traffic to your website or to the app store from a single text ad.
  4. Direct users to specific pages of your website.

Correct Answer:

  • Highlight information about value-adding attributes of your business, products, or services.

What content could be used for a structured snippet extension?

  1. Free shipping
  2. Contact our team
  3. Berlin, London, Paris, Singapore
  4. Text an expert now

Correct Answer:

  • Berlin, London, Paris, Singapore

What can the Performance Planner recommend?

  1. Campaign-level Target CPA (cost-per-acquisition)
  2. Applying bid adjustments to specific locations
  3. Including or excluding “Google search partners”
  4. Using “Target impression share” as an automated bid strategy

Correct Answer:

  • Campaign-level Target CPA (cost-per-acquisition)

What can the Performance Planner assist you with?

  1. To create an optimized copy of your existing campaign, so that it can be tested with the drafts and experiments tool
  2. To determine which Google Ads features should be enabled to get the best performance from your campaigns
  3. To analyze the search term report and add both keywords and negative keywords, depending on historical performance
  4. To improve return on investment so you can drive more conversions within your target CPA (cost-per-acquisition)

Correct Answer:

  • To improve return on investment so you can drive more conversions within your target CPA (cost-per-acquisition)

What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.)

  1. Distribution
  2. Validation
  3. Simulation
  4. Instrumentation
  5. Differentiation

Correct Answer:

  • Validation
  • Simulation

What are two ways Dynamic Search Ads brings value to an advertising campaign? (Choose two.)

  1. It allows for greater control over keywords.
  2. It promotes advertising on social media platforms.
  3. It creates new ads automatically.
  4. It finds traffic an advertiser might miss.
  5. It reduces the needed advertising budget.

Correct Answer:

  • It creates new ads automatically.
  • It finds traffic an advertiser might miss.

What are two main benefits of using Search Audience solutions? (Choose two.)

  1. Making the right bids when certain groups of people are searching for your product or services
  2. Identifying the most effective ad schedules to get the best results from your budget
  3. Reaching different audience segments with unique messaging that is highly relevant to them
  4. Reviewing missed opportunities with regards to ad extensions and ad variations
  5. Getting detailed insights into which bid strategies can work best for your search network campaigns

Correct Answer:

  • Making the right bids when certain groups of people are searching for your product or services
  • Reaching different audience segments with unique messaging that is highly relevant to them

What ad extension is only available as a full automated ad extension?

  1. Message extension
  2. App extension
  3. Price extension
  4. Seller ratings extension

Correct Answer:

  • Seller ratings extension

Wendy is setting up a Customer Match strategy to reach a list of prospective customers. What must she provide?

  1. A linked Google Analytics account
  2. Conversion tracking
  3. Customer relationship management data
  4. A Google remarketing tag

Correct Answer:

  • Customer relationship management data

Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)

  1. Ad extensions
  2. Keywords
  3. Bids
  4. Ads
  5. Budgets

Correct Answer:

  • Bids
  • Budgets

Trina sells dolls and accessories, and doesn’t have much time to update her Search campaigns with her ever-changing inventory. How can Dynamic Search Ads help Trina?

  1. Lower bid rates can be utilized, based on inventory levels.
  2. Keyword lists can be automatically created based on website offerings.
  3. The inventory update dates can be manually set.
  4. Additional web crawlers can be employed to review her inventory.

Correct Answer:

  • Keyword lists can be automatically created based on website offerings.

Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?

  1. Location targeting is not decided by machine learning.
  2. Machine learning will choose an ad schedule for campaigns without her input.
  3. Machine learning will choose the keywords used to serve her ads to users.
  4. Machine learning helps her set the appropriate bid for each and every auction.

Correct Answer:

  • Machine learning helps her set the appropriate bid for each and every auction.

Trevor owns a manufacturing business that makes specialized hiking and rock-climbing gear. He’s a small player in the market, but he’s ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences interested in hiking and rock climbing across the web?

  1. Display
  2. Search
  3. Shopping
  4. Video

Correct Answer:

  • Display

Tomacz wants to use a Google Search Ads campaign to capture the attention of customers searching for camping equipment online. What’s a key benefit of a well-managed Google Search Ads campaign?

  1. Displayed ads are relevant to a potential customer’s Google search.
  2. Potential customers can search the ads for specific products.
  3. Ads appear intermixed with organic search results.
  4. Ads send follow-up information to the potential customer.

Correct Answer:

  • Displayed ads are relevant to a potential customer’s Google search.

Theo is looking to improve his Google Search Ads campaign. On his Google Ads Recommendations page, he notices that his Google Search campaign has an optimization score of 75%. What does this mean?

  1. The campaign is performing 25% under budget.
  2. The campaign needs a 75% improvement to be fully optimized.
  3. The campaign is performing better than 75% of all search campaigns.
  4. The campaign could improve up to 25% by following the listed recommendations.

Correct Answer:

  • The campaign could improve up to 25% by following the listed recommendations.

Tara is using Search Audiences to reach her most valuable customers. Which direct benefit might she obtain by using Search Audience?

  1. Learning granular insights regarding her search network performance
  2. Receiving automatically-generated keyword and ad content suggestions
  3. Delivering a customized message to the right user at the correct bid
  4. Getting suggestions on the best automated bid strategies for her campaigns

Correct Answer:

  • Delivering a customized message to the right user at the correct bid

Swee Yin’s fashion-apparel department store runs a popular biannual sale on men’s hats, with large discounts and surprise bonus items. She wants to tailor her Google Search campaign to highlight this sale. How can Google Search campaigns be tailored to promote her company’s sales event? (Choose two.)

  1. By choosing “leads” as the campaign goal.
  2. By creating a new ad group for the sale.
  3. By adding coupon alerts to people nearby the store.
  4. By targeting specific device operating systems.
  5. By setting campaign start/end dates.

Correct Answer:

  • By creating a new ad group for the sale.
  • By setting campaign start/end dates.

Steven is an advertising executive at a large auto parts company. He uses his Google Ads Recommendations page to help him with strategies to optimize his Google Search Ads campaigns. One reason Steven values the optimization score is because it makes it possible for him to do what?

  1. Apply recommendations across multiple layers of his advertising strategy
  2. Stay focused on certain keywords
  3. Make use of the expanded daily update frequency
  4. Receive information on general trends

Correct Answer:

  • Apply recommendations across multiple layers of his advertising strategy

Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using?

  1. Maximize clicks
  2. Target impression share
  3. Target return on ad spend (tROAS)
  4. Target cost-per-acquisition (tCPA)

Correct Answer:

  • Target impression share

Singh’s marketing company has created an enticing ad that receives many clicks. What effect will the ad likely have on the Google Ads auction?

  1. The quality of the ad will ensure the ad’s cost-per-click will be reduced by at least 40%.
  2. The higher expected click-through rate will lead to a higher Ad Rank.
  3. The ad will lead to a higher cost-per-click for the advertiser.
  4. The advertiser will receive more bids in the auction.

Correct Answer:

  • The higher expected click-through rate will lead to a higher Ad Rank.

Silly Sayings is seeing a lot of website traffic, but the company wants to generate more qualified leads. They’re interested in trying ad extensions to see if they can increase the number of qualified leads they receive. In what way can ad extensions assist companies such as Silly Sayings in generating more qualified leads?

  1. By presenting users with catalog options for a product.
  2. By dynamically using negative keywords, based on a user’s website content.
  3. By attracting users with creative assets.
  4. By providing users with relevant information up-front.

Correct Answer:

  • By providing users with relevant information up-front.

Sarah’s Autos sells multiple automobile brands, showcasing used, pre-owned, and new vehicles. The company’s advertising manager decides to configure a broad matching type for the keyword “automobile,” in order to reach a broader group of potential visitors. Which two user searches may generate the advertising manager’s ad? (Choose two.)

  1. Car
  2. Travel
  3. Road
  4. Bicycle
  5. Automobile

Correct Answer:

  • Car
  • Automobile

Sandy, an expert on Search marketing, knows she should use extensions effectively in order to optimize her Google Ads campaign results. What’s Google’s recommendation about extensions?

  1. Use no more than two extensions per campaign or ad group.
  2. Use at least five extensions and add only to ad groups.
  3. Use ad extensions only when advertising the service industry.
  4. Use at least three extensions in each campaign or ad group.

Correct Answer:

  • Use at least three extensions in each campaign or ad group.

Sam’s new to Google Search Ads and worries he may not have the skills or time to run a successful ad campaign. Which two Dynamic Search Ads features will be of help to Sam? (Choose two.)

  1. The user interface for Dynamic Search Ads excludes all manual controls.
  2. Dynamic Search Ads require no initial user configuration.
  3. Destination URLs are automatically kept up-to-date.
  4. Dynamic Search Ads don’t have to undergo the bidding process.
  5. Machine learning helps automatically find new keywords.

Correct Answer:

  • Destination URLs are automatically kept up-to-date.
  • Machine learning helps automatically find new keywords.

Samira recently opened an online potted plant store and needs to promote it. She chose Google Ads because it offers advertisers different campaign types that determine where ads will appear and the format in which they’ll be displayed when viewed. What Google campaign type will help her reach her most valuable audience?

  1. TV campaigns, which promote her products directly to consumers while they’re watching their favorite network and cable TV programs.
  2. Shopping campaigns, which promote her products by giving consumers detailed information about what she’s selling before they click her ad.
  3. Social media campaigns, which showcase her products to users while they browse their favorite social-media platforms.
  4. App campaigns, which can increase engagement, app installs, and even in-app actions, such as ordering her products.

Correct Answer:

  • Shopping campaigns, which promote her products by giving consumers detailed information about what she’s selling before they click her ad.

Samira has been tasked with increasing the relevance of her company’s ads. She has been told that she can use multiple headline options in her responsive search ads as a way to increase relevance. How many headlines can Samira include in a single responsive search ad?

  1. Up to 15 headlines
  2. Up to 50 headlines
  3. Up to 25 headlines
  4. Up to 5 headlines

Correct Answer:

  • Up to 15 headlines

Rina notices that her ad’s average cost per click (CPC) is significantly higher than the industry benchmark. But she’s not seeing improvements in her ad’s position. What can she do to potentially get a higher ad position?

  1. Match the bid to an industry benchmark.
  2. Improve the ad’s quality score.
  3. Decrease the number of ad groups.
  4. Increase the number of ad groups.

Correct Answer:

  • Improve the ad’s quality score.

Reggie manages the online marketing campaigns for a vitamin and supplement store. He launched a Google Search campaign and chose website traffic as his campaign marketing goal. Which outcome is Reggie expecting from the campaign?

  1. More followers on the store’s social media presence.
  2. Getting more customers to learn about his products.
  3. More online sales through Reggie’s online store.
  4. E-mail sign-ups from people interested in a healthy lifestyle.

Correct Answer:

  • Getting more customers to learn about his products.

Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.)

  1. Performance Planner leverages machine learning for forecasting.
  2. Performance Planner forecasting is powered by billions of Google searches conducted each week.
  3. Performance Planner integrates with other budgeting software, such as QuickBooks.
  4. Performance Planner is free to use with any merchant-hosted storefront.
  5. Performance Planner will help her identify funds from other operational budgets to allocate to marketing.

Correct Answer:

  • Performance Planner leverages machine learning for forecasting.
  • Performance Planner forecasting is powered by billions of Google searches conducted each week.

Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn’t have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload. What automated bidding strategy should Rashid consider using?

  1. Maximize conversions
  2. Target impression share
  3. Target return on ad spend (tROAS)
  4. Enhanced cost-per-click (eCPC)

Correct Answer:

  • Target impression share

Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What type of automated bidding strategy would be best for Priya’s campaign?

  1. Target impression share
  2. Enhanced cost-per-click (eCPC)
  3. Maximize clicks
  4. Target return on ad spend (tROAS)

Correct Answer:

  • Maximize clicks

Pete is the marketing director for an electric car company. He recently chose “leads” as his Google Search campaign marketing goal. What did he hope to achieve by selecting “leads” as his goal?

  1. Encourage customers to purchase electric cars.
  2. Have more people view his website.
  3. Promote videos that speak to the business mission.
  4. Increase e-mail list sign-ups from potential customers.

Correct Answer:

  • Increase e-mail list sign-ups from potential customers.

Peggy owns a house-cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?

  1. Video
  2. Display
  3. Shopping
  4. Search

Correct Answer:

  • Search

Organize these steps in the correct order to set up an effective Customer Match strategy. (The first step should be on top.)

  1. Segment a customer list, based on a desired marketing action.
  2. Upload the list to Google Ads.
  3. Translate the list into an audience list and make it available for targeting.
  4. Customize your creatives with special offers or incentives that are specific to this audience.

Correct Answer:

  • Segment a customer list, based on a desired marketing action.
  • Upload the list to Google Ads.
  • Translate the list into an audience list and make it available for targeting.
  • Customize your creatives with special offers or incentives that are specific to this audience.

Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?

  1. An investment of $40,000 to generate 2,000 conversions and a CPA of $20
  2. An investment of $30,000 to generate 1,500 conversions and a CPA of $20
  3. An investment of $28,000 to generate 1,400 conversions and a CPA of $20
  4. An investment of $21,000 to generate 1,400 conversions and a CPA of $15

Correct Answer:

  • An investment of $40,000 to generate 2,000 conversions and a CPA of $20

Michael built a high-quality ad with an excellent keyword list. He’s disappointed the ad isn’t being shown as much as he’d like. What’s a likely reason for his ad not being frequently displayed?

  1. He hasn’t supplied a link for the ad.
  2. He has too much information listed in his ad extensions.
  3. Users may be misspelling his keywords.
  4. His bid for the ad is too low.

Correct Answer:

  • His bid for the ad is too low.

Match these Search Audience solutions with the benefits they can bring to your campaigns.

  1. Remarketing Lists for Search Ads
  2. Detailed Demographics
  3. In-Market Audiences
  4. Customer Match

Correct Answer:

Remarketing Lists for Search Ads To help reach people who have engaged with your website or YouTube channel in the past
Detailed Demographics To reach people based on the likelihood of their marital status, education, parenting stage, and homeownership
In-Market Audiences To drive consideration among people who are actively researching the products or services you offer
Customer Match To upload your own data into Google Ads and reach custom segments across devices

Match each ad extension with the benefit it brings to a user’s ad experience.

  1. Structured snippet extensions
  2. Call extensions
  3. Callout extensions
  4. Sitelink extensions

Correct Answer:

Structured snippet extensions Describing features of a specific product or range of products or services offered by the business before users click on the ad
Call extensions Allowing mobile users to directly call a business
Callout extensions Highlighting value-adding attributes of the business, products, or services to users
Sitelink extensions Directing users to specific pages of a website

Mary wants to run a text ad on the Google Search Network. She’s new to text ads and needs to start with the basics. What are the three components of a text ad on the Google Search Network that Mary will need to know?

  1. Tagline, AMP, Characters
  2. Headline, URL, Description
  3. Beacon, Tag, Conversion
  4. Headline, Descriptor, Image

Correct Answer:

  • Headline, URL, Description

Mary is tasked with designing an advertising campaign for her company, an online pet food store and app, and she’s exploring different campaign options. Which campaign types are available to her in Google Ads?

  1. Search, Display, TV, Shopping, and App
  2. Search, Display, Video, Shopping, and App
  3. Search, Display, Video, App, and Access
  4. Social, Display, Video, Shopping, and App

Correct Answer:

  • Search, Display, Video, Shopping, and App

Marta’s online store sells accessories for a widely used smartphone, and her current customer base shares a number of relevant characteristics. She believes she’ll have her best return on investment by narrowing her Google Search campaign audience. Which two Google Search campaign settings can be configured to reach more specific customers? (Choose two.)

  1. Budget type
  2. Web browser
  3. Device type
  4. Location
  5. Budget

Correct Answer:

  • Device type
  • Location

Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores?

  1. Search
  2. Shopping
  3. Video
  4. Display

Correct Answer:

  • Shopping

Mario is working on a text ad that will run on the Google Search Network. He filled in each component with the necessary information. What component asked Mario to highlight unique details about his product and limited the number of characters he could use to two fields of 90 characters?

  1. The headline component
  2. The URL component
  3. The banner component
  4. The description component

Correct Answer:

  • The description component

Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?

  1. To check for status issues
  2. To review new keyword opportunities
  3. To react to ever-changing external factors
  4. To analyze demographic performance

Correct Answer:

  • To react to ever-changing external factors

Marco owns a company that installs smart-home accessories. His employees recently completed specialized training on installing specific units for garage doors. He wants to capitalize on his employees’ new skills. How could a Google Search campaign benefit his business?

  1. His ad may appear when people research similar installation options.
  2. His ads will be shown at random, thereby generating new cold leads.
  3. His ads will be displayed on related industry websites.
  4. His website will appear higher in organic ranking.

Correct Answer:

  • His ad may appear when people research similar installation options.

Lisa sells kitchen furniture through her website. While her sales are stable, she’s concerned that they’re not keeping pace with those of other online furniture stores. How can a Google Search campaign benefit Lisa’s business?

  1. Her business will have a competitive presence with similar businesses during searches.
  2. Her business will have a higher ranking in organic search results.
  3. Ads for her business will appear across a variety of digital and traditional media.
  4. Potential customers will be automatically directed to her business website.

Correct Answer:

  • Her business will have a competitive presence with similar businesses during searches.

Leo is in charge of advertising for the clothing lines of a large manufacturer. He uses his Google Ads Recommendations page to help him evaluate his Search Ads campaigns. Which feature makes the optimization recommendations valuable for Leo?

  1. The recommendations are tailored to the specific account.
  2. The recommendations only apply to select keywords.
  3. The recommendations provide general insight from Google.
  4. The recommendations are created by higher-level account executives.

Correct Answer:

  • The recommendations are tailored to the specific account.

Laverne created her first Google Search campaign for her yoga school. She selects the Google Search Network and by default, Google Search partners. Which benefit will she gain by appearing on Google Search partners?

  1. Increases the geographic distribution of her ad.
  2. Extends her reach to additional sites.
  3. Allows her to reach to all device types.
  4. Enables her to partner with other similar businesses.

Correct Answer:

  • Extends her reach to additional sites.

Karen’s washing machine broke, so she’s conducting a search on Google to find a new one. She sees a number of Google Search Ads for washing machines in the results. Which of the following make up some of the parameters that the Google Search Ads auction uses to determine what ads Karen sees? (Choose two.)

  1. Campaign type
  2. Advertiser campaign count
  3. Size of ad group
  4. Ad relevance
  5. Advertiser bid

Correct Answer:

  • Ad relevance
  • Advertiser bid

Karen has evaluated her Google Search Ads campaign’s optimization score after noticing that the campaign’s performance had slipped. The score is much lower than it was a month ago. She accepts an optimization recommendation from the available list. What will happen to her campaign’s optimization score?

Options 1 :

  1. The score will decrease upon accepting the recommendation.
  2. The score might increase or decrease depending on the recommendation.
  3. The score will dynamically improve upon accepting recommendations.
  4. The score isn’t affected by application of recommendations.

Correct Answer:

  • The score will dynamically improve upon accepting recommendations.

Options 2 :

  1. It will gradually improve by the end of the week.
  2. It will improve the the end of the day.
  3. It will improve upon acceptance.
  4. It will improve by the end of the month.

Correct Answer:

  • It will improve upon acceptance.

John’s Plumbing prides itself on excellent customer service, especially during after-hours service calls. They want to connect with people who need emergency plumbing services in the middle of the night. Which criteria should John’s Plumbing configure to meet this goal?

  1. Networks
  2. Devices
  3. Ad extensions
  4. Ad scheduling

Correct Answer:

  • Ad scheduling

John’s company makes a great product and customers are happy with their purchases. Unfortunately, few potential customers visit the company’s website. What are two ways that responsive search ads could help John’s company reach more potential customers? (Choose two.)

  1. With multiple headline and description options, responsive ads can compete in more auctions for a wider range of search terms.
  2. With higher per-sale transaction returns, responsive ads increase the working budget for an advertiser’s active campaigns.
  3. With lower costs-per-click, advertisers using responsive ads can afford to be in more daily auctions.
  4. With machine learning making the decisions, responsive ads are given preferential treatment by the system in every auction.

Correct Answer:

  • With multiple headline and description options, responsive ads can compete in more auctions for a wider range of search terms.
  • With lower costs-per-click, advertisers using responsive ads can afford to be in more daily auctions.

Jimmy sells televisions on his website. He notices he’s getting traffic from searches for a brand he doesn’t carry, and sets up a negative keyword for that brand. How does the negative keyword help Jimmy’s advertising campaign?

  1. Jimmy’s ads will appear at a lower rate when users search for the television brand.
  2. Common misspellings and synonyms of his keywords will still allow his ads to be shown.
  3. His ads won’t be shown to users searching for the uncarried brand.
  4. Ads for Jimmy’s business will be shown to the widest possible audience.

Correct Answer:

  • His ads won’t be shown to users searching for the uncarried brand.

Jim has created a Google Search ad with a bid of $5. Two other advertisers in an auction have bids of $2.50 and $2. How much would Jim pay for the first spot in the auction?

  1. $2.51
  2. $5
  3. $4.50
  4. $2.50

Correct Answer:

  • $2.51

Jerry’s managing a Google Search campaign and would like to improve the position in which his ads appear. He’s increased his bids, but his ad still isn’t showing at the top of Search results. What else might he do to improve his Ad Rank?

  1. Remove ad extensions.
  2. Create a helpful, relevant landing page for the ad.
  3. Reduce the number of words in the ad.
  4. Control user signals and attributes.

Correct Answer:

  • Create a helpful, relevant landing page for the ad.

Jennifer’s looking to limit the number of people who see her Google Search Ad for an all-inclusive vacation to Paris. She doesn’t want to match with people looking for anything else — just “all-inclusive vacation Paris.” So she limits who sees her ad using exact match type. Which search terms might match with Jennifer’s ad?

  1. Best all-inclusive vacation
  2. All-inclusive family Paris vacation
  3. All-inclusive vacation
  4. All-inclusive Paris holiday

Correct Answer:

  • All-inclusive Paris holiday

Jennifer’s company wants to increase online sales of a featured product by connecting with users who are actively researching similar products. What benefit would a Google Search campaign provide Jennifer?

  1. Her materials will display at the top in organic search results.
  2. Her ads are likely to appear when a user is visiting a competitor’s website.
  3. Her ads may appear when a user is likely to be interested in her product.
  4. She can instantly have a social media presence with ads.

Correct Answer:

  • Her ads may appear when a user is likely to be interested in her product.

Jasmine is the director of marketing for a chain of clothing stores. She’s been given a set budget and needs to drive as many potential customers to her website as possible. What automated bidding strategy should she use in her campaign?

  1. Target return on ad spend (tROAS)
  2. Target impression share
  3. Maximize clicks
  4. Maximize conversions

Correct Answer:

  • Maximize clicks

Jamie wants to focus on selling her overstocked blue saucepans. She sets up keywords using a broad-match modifier. What are two ways the broad-match modifier makes Jamie’s work easier? (Choose two.)

  1. She doesn’t have to think of all the related saucepan keywords.
  2. She can explicitly choose keywords to ignore.
  3. Her ad will only show for “blue saucepans.”
  4. She can easily select the color she wants to focus on.
  5. She can choose the exact searches her keywords will match.

Correct Answer:

  • She doesn’t have to think of all the related saucepan keywords.
  • She can easily select the color she wants to focus on.

It is 10 a.m. and you are sitting in a train station in London, looking through your calendar on your tablet. You realize you forgot to book a boat ride for your trip to San Francisco to see Alcatraz prison. Match each signal type with how it is demonstrated in this situation.

Time I love historical sites and San Francisco.
Interest It is 10 a.m.
Intent I am using my tablet.
Device I am sitting in a train station in London.
Location I need to book a boat ride.

Correct Answer:

Time It is 10 a.m.
Interest I love historical sites and San Francisco.
Intent I need to book a boat ride.
Device I am using my tablet.
Location I am sitting in a train station in London.

In-Market audiences would be suited to reach which user?

  1. Someone with a qualified interest in mountaineering
  2. Someone looking to purchase a new car
  3. Someone researching the safety features of baby prams
  4. Someone excited about a new movie release

Correct Answer:

  • Someone looking to purchase a new car

In-market audiences allow the opportunity to specifically identify what kind of user?

  1. Someone who has an interest in a topic
  2. Someone who is in the mindset to buy
  3. Someone who writes content about a topic
  4. Someone who has a passion for a topic

Correct Answer:

  • Someone who is in the mindset to buy

Ideally, what’s the minimum number of values you should aim for per header when using structured snippet extensions?

  1. 3
  2. 6
  3. 4
  4. 5

Correct Answer:

  • 4

How is using non-last-click attribution conversions useful for Performance Planner forecasts?

  1. To allocate budgets that drive incremental conversions
  2. To take advantage of seasonal trends throughout the year
  3. To find growth opportunities regarding device targeting
  4. To identify the most profitable location targeting

Correct Answer:

  • To allocate budgets that drive incremental conversions

How does automating your bid contribute to a successful Google Ads campaign?

  1. Automated bidding’s algorithms integrate a minimum number of signals to evaluate user intent.
  2. Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction.
  3. The customer journey has become more direct, so setting bids should be based on general user behavior.
  4. Cross-referencing data with context to establish intent and set the appropriate bid is a simple and direct task.

Correct Answer:

  • Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction.

How can Performance Planner serve your business?

  1. By finding areas of your total budget that could contribute to marketing
  2. By teaching your employees the fundamentals of personal budgeting
  3. By determining which of Google’s ads are most appropriate for your brand
  4. By optimizing your ad budget for maximum growth

Correct Answer:

  • By optimizing your ad budget for maximum growth

How can ad extensions contribute to increasing user engagement?

  1. With attractive images and videos.
  2. Ad extensions include a “like” button to gauge if an ad is favorable.
  3. Ad extensions include a “share” button.
  4. By addressing a user’s intent, device, and location.

Correct Answer:

  • By addressing a user’s intent, device, and location.

Helen’s Heating and Air (HHA) wants to encourage interest in their new smart refrigerators. They know that WidgetCo also sells smart refrigerators. HHA’s marketing manager creates the broad match keyword “refrigerator,” and adds “WidgetCo” as a negative keyword. Which two searches may prompt the ad? (Choose two.)

  1. WidgetCo customer support
  2. Refrigerator reviews WidgetCo
  3. Smart refrigerator reviews
  4. Energy-efficient fridge
  5. WidgetCo refrigerator installation

Correct Answer:

  • Smart refrigerator reviews
  • Energy-efficient fridge

Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?

  1. Recommended campaign bid scaling
  2. A recommended Campaign-level Target CPA (cost-per-acquisition)
  3. A recommended average daily budget
  4. A recommended Campaign-level Target ROAS (return-on-ad-spend)

Correct Answer:

  • A recommended average daily budget

Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?

  1. Sales, consideration, and integrity
  2. Growth, reach, and traffic
  3. Relevance, control, and results
  4. Influence, awareness, and promotion

Correct Answer:

  • Relevance, control, and results

Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?

  1. By giving advertisers control over the number of specific actions their spend will return
  2. By giving advertisers control over which competitors they place ads in auctions against
  3. By giving advertisers control over the next highest bid allowed in auctions they enter
  4. By giving advertisers control over the maximum they spend per month.

Correct Answer:

  • By giving advertisers control over the maximum they spend per month.

Google Ads was constructed around three core principles, focused on helping businesses reach their online potential. The first of these is relevance. Google Ads connects businesses with the right people at the right time. Upon which other principles was Google Ads built?

  1. Options and tracking
  2. Profit and privacy
  3. Credits and context
  4. Control and results

Correct Answer:

  • Control and results

Google Ads reviews saved text ads to ensure they meet advertising policies before being shown to users. What criteria are reviewed by Google Ads?

  1. Goals and analytics.
  2. Loading and site speed.
  3. Content and formatting.
  4. Length and extensions.

Correct Answer:

  • Content and formatting.

Google Ads offers a variety of campaign types that determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?

  1. Search, Display, Video, Print, and App
  2. Social, Video, App, Audio, and Shopping Ads
  3. Search, Display, Video, Shopping, and App
  4. Search, Print, TV, Shopping, and App

Correct Answer:

  • Search, Display, Video, Shopping, and App

Ginger’s working on creating her first Google Search Ad. She wants to create an inviting and relevant ad, so potential customers will respond favorably. To earn user clicks, Ginger should focus on creating an ad that _____. (Choose two.)

  1. has a larger font size
  2. includes a current promotion
  3. is listed after search results
  4. includes at least two different colors
  5. has a relevant headline

Correct Answer:

  • includes a current promotion
  • has a relevant headline

Gina wants to be able to try out multiple combinations of headlines and descriptions in order to optimize her results. Her marketing department suggests that she use responsive search ads. What are two benefits Gina could derive from using responsive search ads? (Choose two.)

  1. More relevance
  2. Less click-fraud
  3. Greater flexibility
  4. Longer funnels
  5. Lower eCTR

Correct Answer:

  • More relevance
  • Greater flexibility

Francis wants to increase his Google Ads skills and optimize results for his clients. What two best practices should Francis adopt? (Choose two.)

  1. Include three to five ads, and at least three extensions in each ad group.
  2. Set a keyword bid of at least $10 for each active ad group.
  3. Implement one ad per ad group keyword, to a maximum of 100 ads.
  4. Choose a minimum 100 keywords of all match types to capture traffic.
  5. Optimize the campaign’s ad rotation for clicks or conversion actions.

Correct Answer:

  • Include three to five ads, and at least three extensions in each ad group.
  • Optimize the campaign’s ad rotation for clicks or conversion actions.

Francine is advertising her company’s newest video-editing software and related products. She knows that best practice is to create 3-5 ads in each of her Search Ad groups. Why does Google make this recommendation?

  1. More ads in an ad group means they receive a higher-quality score.
  2. More ads in an ad group increases the chances of showing more than one ad per auction.
  3. More ads in an ad group means lower bounce rates for landing pages.
  4. More ads in an ad group means more options for success in an auction.

Correct Answer:

  • More ads in an ad group means more options for success in an auction.

Each Similar Audience has its seed list members removed to ensure what?

  1. That ads are shown in competitive positions
  2. That only highly-relevant traffic is targeted
  3. That ads do not risk double-serving
  4. That no user overlaps between a similar list and its seed list

Correct Answer:

  • That no user overlaps between a similar list and its seed list

Clara is an advertising director who has been tasked with optimizing her company’s Google Search campaign. How can Clara use the optimization score to benefit her campaign?

  1. To judge the popularity of her website compared to others
  2. To understand the network performance of her website
  3. To find how close her campaign is from potential ideal results
  4. To compare the efficacy of her ad text creative with that of other ads

Correct Answer:

  • To find how close her campaign is from potential ideal results

Carrie owns a gardening store and uses a website to promote all the products she sells. A user saw a Google Search ad for one of her products. What might the user have been doing?

  1. Watching a YouTube video on rose cultivation.
  2. Searching for related gardening information.
  3. Browsing Carrie’s store website.
  4. Reading an e-mail from Carrie’s business.

Correct Answer:

  • Searching for related gardening information.

Carlton runs an adventure excursion company in South America. He’d like to increase the number of people booking his tours. Which activity will lead potential customers to Carlton’s company through Google Search ads?

  1. Watching an online video about South America.
  2. Researching South American holiday destinations online.
  3. Looking up passport rules for South America.
  4. Browsing an adventure activities website.

Correct Answer:

  • Researching South American holiday destinations online.

Brian manages his company’s Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible. What is Brian’s optimization score based upon?

  1. Testing and reporting on the speed of Brian’s websites
  2. Key aspects of his accounts, including statistics, settings, and industry trends
  3. Judging ad popularity on social media
  4. Comparing Brian’s sales with ad serving data

Correct Answer:

  • Key aspects of his accounts, including statistics, settings, and industry trends

Brenda’s working on improving a Google Search Ad’s quality score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda’s ad might improve the Ad Rank?

  1. Incorporating an image to make the ad more enticing.
  2. Making the headline bold to potentially improve the eCTR.
  3. Using colors in the message text to improve Quality Score.
  4. Adding seasonal messaging during the holiday season.

Correct Answer:

  • Adding seasonal messaging during the holiday season.

Bob’s electronics company is launching the sale of a new television, UltraView1000. Bob decides to use phrase match in his Search Ads campaign because he wants searches that contain UltraView1000 to show his ad. How else will phrase match benefit Bob’s campaign?

  1. Bob’s ad will show on searches for television features similar to UltraView1000.
  2. Bob’s ad will show on searches for UltraView1000 and additional words before and after.
  3. Bob’s ad will show on searches for televisions that came to market at the same time as UltraView1000.
  4. Bob’s ad will show on searches with only UltraView1000 included in them, with no additional words.

Correct Answer:

  • Bob’s ad will show on searches for UltraView1000 and additional words before and after.

Bob’s electronics company is launching a new television called UltraView1000. Bob decides to use broad match in his Search Ads campaign with the keyword “television.” How will broad match benefit Bob’s campaign?

  1. Bob’s ad will appear if the search terms only contain his brand of television, UtraView1000.
  2. Bob’s ad will appear if search terms contain some variation of his keyword, such as “TV.”
  3. Bob’s ad will only appear if the search terms contain the exact keyword, “television.”
  4. Bob’s ad will only appear if the search term is exactly “television” with additional words before and after.

Correct Answer:

  • Bob’s ad will appear if search terms contain some variation of his keyword, such as “TV.”

Bob’s electronics company has quite a buzz around a new television they’re launching, called UltraView1000. This television is equipped with an accessibility feature that lets voice commands it. Bob decides to use broad match modifier in his Search Ads campaign with the keywords “television,” “accessible,” and “voice.” Which benefit does broad match modifier give Bob’s Search Ads campaign?

  1. Bob’s ad will appear if search terms contain at least one of the keywords or variations of those terms.
  2. Bob’s ad will appear if search terms contain at least one of the keywords and words right before or after them.
  3. Bob’s ad will appear if the search terms contain all three of the exact keywords.
  4. Bob’s ad will appear if search terms contain at least all three of the keywords or variations of those terms.

Correct Answer:

  • Bob’s ad will appear if search terms contain at least all three of the keywords or variations of those terms.

Bernadette’s in charge of marketing a new product in a highly competitive segment. She’s planning to launch a Google Search campaign as part of her overall strategy. What value can be recognized by launching a Google Search campaign?

  1. It will bring Bernadette’s website better page rank.
  2. Ads from Bernadette’s campaign will appear in traditional media with related content.
  3. Her business will have a competitive presence with similar businesses during searches.
  4. Users will receive ads when physically near any of Bernadette’s storefronts.

Correct Answer:

  • Her business will have a competitive presence with similar businesses during searches.

Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?

  1. An investment of $9,600 to generate 1,600 conversions with a CPA of $6
  2. An investment of $9,800 to generate 1,400 conversions and a CPA of $7
  3. An investment of $8,400 to generate 1,400 conversions and a CPA of $6
  4. An investment of $9,100 to generate 1,300 conversions and a CPA of $7

Correct Answer:

  • An investment of $9,600 to generate 1,600 conversions with a CPA of $6

Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction?

  1. Ad extensions
  2. Manual control ​
  3. Seller ratings
  4. Machine learning

Correct Answer:

  • Machine learning

Asam is learning about Google Ads Search. He wants to know why a marketer might use callout extensions. For which activity are callout extensions beneficial?

  1. Give potential customers the ability to contact a business via a text message
  2. Highlight key information and unique selling points of a business
  3. Allow users to navigate to specific pages directly from an ad
  4. Provide potential customers with the ability to call a business directly from an ad

Correct Answer:

  • Highlight key information and unique selling points of a business

As an advertiser, creating your first text ad in Google Ads is a simple five-step process. Arrange the five steps in order, with the first step on top.

  1. Sign in to the Google Ads account where you wish to make the text ad.
  2. In the page menu on the left of the screen, select Ads & Extensions.
  3. Choose the + button, and then select Text Ad from the available options.
  4. Enter the headlines, URL, and description lines you wish to use.
  5. Ensure the ad meets Google’s editorial guidelines, and press Save Ad.

Correct Answer:

  • Sign in to the Google Ads account where you wish to make the text ad.
  • In the page menu on the left of the screen, select Ads & Extensions.
  • Choose the + button, and then select Text Ad from the available options.
  • Enter the headlines, URL, and description lines you wish to use.
  • Ensure the ad meets Google’s editorial guidelines, and press Save Ad.

As a digital strategist, Jared wants to add something extra to his ads to give users more incentive to click and convert. He’s considering using the two optional field paths in the URL component of the ad, but needs to be certain his messaging will fit. How many total characters can he use in each of these optional paths?

  1. Up to 15 characters in each
  2. Unlimited number of characters in each
  3. Up to 10 characters in each
  4. Up to 10 characters in one and 5 in another, for a total of 15

Correct Answer:

  • Up to 15 characters in each

An Advertising Executive Takes Over A Google Search Ads Campaign. On His Google Ads Recommendations Page He Notes That The Campaign’s Optimization Score Is 40%. What Does This Score Indicate?

  1. The campaign could be improved by 60% if the listed recommendations are followed.
  2. The campaign is 60% less optimal than other company campaigns.
  3. The campaign is running 40% over budget.
  4. The campaign is 40% optimized for the given keywords chosen by the previous campaign manager.

Correct Answer:

  • The campaign could be improved by 60% if the listed recommendations are followed.

Alex Has Started A Google Search Campaign Designed To Promote His Online Motorcycle Accessories Store. His Store Focuses On Custom Helmets. How Might Google Search Ads Provide Value To Alex?

  1. By showing his ad to people searching for related information about helmets.
  2. By linking to Alex’s ad from related social-media groups.
  3. By displaying Alex’s ad on a website that reviews motorcycle helmets.
  4. By including his ad on similar motorcycle accessory store websites.

Correct Answer:

  • By showing his ad to people searching for related information about helmets.

After Running A Google Search Ads Campaign For Several Months, Meredith Notices Sales Of Her Advertised Products Are Starting To Lag. She Checks Her Google Ads Recommendations Page And Notices That Her Campaign’s Optimization Score Is 22%. What Does This Score Tell Meredith About Her Google Search Ads Campaign?

Options 1:

  1. The campaign’s budget needs to be raised by 22% to be fully optimized.
  2. 22% of the revenue she allocates to her campaign is being used in the wrong areas.
  3. The campaign could be improved by 78% if the listed recommendations are followed.
  4. Her campaign is being outperformed by 78% of businesses like hers.

Correct Answer:

  • The campaign could be improved by 78% if the listed recommendations are followed.

Options 2:

  1. 22% of the revenue she allocates to her campaign is being used in the wrong areas.
  2. Her campaign is being outperformed by 78% of businesses like hers.
  3. The campaign score has 78% headroom to improve.
  4. The campaign’s budget needs a 22% raise to be fully optimized.

Correct Answer:

  • The campaign score has 78% headroom to improve.

Ad Extensions Assist In Providing Users With Which Two Things They Want From Their Search Experience? (Choose Two.)

  1. Attractive imagery
  2. Relevant information
  3. Information based on their moment
  4. Product and service comparisons
  5. News items related to their search

Correct Answer:

  • Relevant information
  • Information based on their moment

A Water-Sports Company Specializes In Custom-Made Watercrafts And Accessories.Their Marketing Manager Decides To Use The Broad-Match Keyword, “Boat.” The Manager Then Adds “Paddle” As A Broad-Match Modifier. Which Two Searches May Prompt The Marketing Manager’s Ad? (Choose Two.)

  1. Boats and ships
  2. Boat adventure
  3. Travel on a paddle ship
  4. A green boat paddle
  5. Rowboat paddling

Correct Answer:

  • Travel on a paddle ship
  • A green boat paddle

A Golf Enthusiast Regularly Watches Instructional Videos About Golf, Has Recently Searched For The Best Golf Clubs On Google.Com, And Has Researched Golf Courses On Google Maps. Which Type Of Search Audience Solution Would Best Reach This Individual?

  1. Affinity Audience
  2. In-Market Audience
  3. Detailed Demographics
  4. Similar Audiences for Search

Correct Answer:

  • Affinity Audience

While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?

  1. Because bid automation is a standard capability in the market that allows a lesser degree of precision, based on the conversion opportunity of each auction
  2. Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that is challenging to reach at scale when using manual bidding
  3. Because cross-referencing data with context to establish intent and set the appropriate bid is a more simple, direct task
  4. Because users intent and their likelihood to complete valuable actions for your business hardly vary based on location, time, or device

Correct Answer:

  • Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that is challenging to reach at scale when using manual bidding

Why is using the performance targets feature after utilizing the Performance Planner recommended?

  1. This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track.
  2. This practice allows you to receive detailed insights from Google Analytics with regards to how website behavior is impacted after applying Performance planner recommendations.
  3. This practice allows you to ensure seasonality and budget reallocation are accounted for future periods so you can prevent your campaigns from becoming “Limited by Budget”.
  4. This practice allows you to fully automate all aspects of account management to improve the likelihood of meeting performance targets.

Correct Answer:

  • This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track.

Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?

  1. Target return on ad spend (Target ROAS)
  2. Target cost-per-acquisition (tCPA)
  3. Target impression share
  4. Maximize clicks

Correct Answer:

  • Maximize clicks

Your client’s product costs £50 to produce, and it sells for £150. She’s sold 10 units and spent £700 on her AdWords campaign. How would you calculate her return on investment (ROI) to help her understand the benefit of using AdWords?

  1. [£1500 (revenue) – £1200 (cost + AdWords spend)] / £1200 (cost + AdWords spend)
  2. [£1500 (revenue) – 10 (number of products sold)] / £1200 (cost + AdWords spend)
  3. [£150 (sales price) – £1500 (cost)] / £700 (AdWords spend)
  4. £1500 (revenue) / £1200 (cost + AdWords spend)

100% Correct Answer

  • [£1500 (revenue) – £1200 (cost + AdWords spend)] / £1200 (cost + AdWords spend)

Your average bid is £10 and you’ve enabled enhanced cost-per-click bidding (ECPC). Assuming you haven’t set any bid adjustments, ECPC can raise your bid to which amount when AdWords sees an auction that’s more likely to lead to a sale?

  1. £14
  2. £11
  3. £12
  4. £13

Correct Answer:

  • £13

You have a maximum cost-per-click (max. CPC) bid of £2 for a keyword. To determine the prospective impact of raising this bid to £3, you could use:

  1. Bid Simulator
  2. CPC Simulator
  3. Portfolio Simulator
  4. Keyword Simulator

Correct Answer:

  • Bid Simulator

You have a food truck and want to reach people who are nearby on their mobile phones. Your maximum cost-per-click (max. CPC) bid is £1. You set a mobile bid adjustment of +20% and a location bid adjustment of +50%. What’s the final bid amount?

  1. £1.70
  2. £1.80
  3. £2.80
  4. £2

100% Correct Answer

  • £1.80

You have a budget of £75 per day for your client’s Search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of £1.

  1. Raise your max. CPC to £3 to cover possible competitive bids
  2. Bid across multiple ad groups to determine the average
  3. Use bid simulators to see CPC estimates
  4. Try various CPC amounts to determine the average

100% Correct Answer

  • Use bid simulators to see CPC estimates

If your campaign’s daily budget is £20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in traffic?

  1. Up to £30
  2. Up to £21
  3. Up to £20
  4. Up to £24

100% Correct Answer

  • Up to £24

If you choose a target cost-per-acquisition (CPA) of £15, AdWords will automatically adjust your bids to try to get as many conversions at what amount, on average?

  1. £18
  2. £30
  3. £45
  4. £15

Correct Answer:

  • £15

Data shows that your client’s ad that appears to people in San Francisco gets 120 conversions at a cost of £1200 and cost-per-acquisition (CPA) of £10, while ads showing in Houston get 70 conversions at a cost of £1400 and CPA of £20. If you have a CPA goal of £12, what bid adjustment would you set for each location?

  1. +40% for San Francisco, -20% for Houston
  2. +20% for San Francisco, -40% for Houston
  3. +40% for San Francisco, -40% for Houston
  4. +20% for San Francisco, -20% for Houston

100% Correct Answer

  • +20% for San Francisco, -40% for Houston

An advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bid is £0.40 and the bid multiplier is -25%. How much is the advertiser bidding for that time period?

  1. £0.31
  2. £0.03
  3. £0.30
  4. £0.32

100% Correct Answer

  • £0.30

Match each autobidding strategy to the right campaign goal.

Visibility Target ROAS.
Revenue Target CPA.
Conversions Target impression share
Traffic Maximize clicks.

Correct Answer:

Conversions Target CPA.
Traffic Maximize clicks.
Visibility Target impression share
Revenue Target ROAS.

What are the three main factors that determine ad quality?

  1. Expected clickthrough rate, ad formats, and ad relevance
  2. Expected clickthrough rate, max CPC bid, and landing page experience
  3. Expected clickthrough rate, landing page experience, and ad relevance
  4. Max CPC bid, landing page experience, and ad relevance

Correct Answer:

  • Expected clickthrough rate, landing page experience, and ad relevance

Which best describes the relationship between maximum cost-per-click (CPC) bids and Ad Rank?

  1. An increased CPC bid leads directly to a small increase in Ad Rank.
  2. CPC bid only affects Ad Rank on the Search Network.
  3. An increased CPC bid leads directly to a large increase in Ad Rank.
  4. CPC bid is one factor that affects Ad Rank.

Correct Answer:

  • CPC bid is one factor that affects Ad Rank.

What information does the Conversion Optimizer need in order to find the optimal cost-per-click (CPC) bid for an ad each time the ad is eligible to appear?

  1. Manual bid changes
  2. Historical conversion data
  3. Forecast data
  4. Test conversions

Correct Answer:

  • Historical conversion data

A florist is advertising five types of flowers, including red roses. When a user types the phrase “red roses” into Google, the advertiser’s ad is displayed and clicked on. Which landing page is more likely to convert to a sale?

  1. The homepage that displays all five types of flowers
  2. The page on the site where users can register as “frequent shoppers”
  3. The page on the site that displays only roses
  4. The “Contact Us” page of the site

Correct Answer:

  • The page on the site that displays only roses

You can add a ‘+’ modifier in front of broad match keywords to…

  1. Overrides negative keywords with an explicit positive keyword.
  2. Only trigger ads when the Google+ social extension is available.
  3. Indicate that this keyword should be dynamically inserted into your ad text.
  4. Specify that certain words must be included in someone’s search term to trigger your ads.

Correct Answer:

  • Specify that certain words must be included in someone’s search term to trigger your ads.

A user clicks on an ad promoting a sale on sneakers. Upon clicking, the user is taken to a page that does not contain sneakers, but rather discount sunglasses. The user also encounters pop-ups while trying to navigate the site. What should the advertiser do to improve the user’s experience?

  1. Ensure that the pop-ups relate to the user’s search.
  2. Edit the ad text to promote the sunglasses in addition to the sneakers.
  3. Link to the webpage that is relevant to the ad and remove the pop-ups.
  4. Provide original content that cannot be found on another site.

Correct Answer:

  • Link to the webpage that is relevant to the ad and remove the pop-ups.

Often, the “last click” before a conversion gets all the credit. But there are often assist clicks and assist impressions that help guide your customers to conversion. Which built-in AdWords report can show you this performance data?

  1. Billing Preferences
  2. Campaign Settings
  3. Search Funnels
  4. AdWords Editor

Correct Answer:

  • Search Funnels

An advertiser attempts to enable Conversion Optimizer but the feature is not available in the account. Which is the most likely reason?

  1. The advertiser advertises a service rather than a product.
  2. The advertiser’s campaign targets the Google Display Network only.
  3. The advertiser has fewer than 15 conversions in the last 30 days.
  4. The advertiser’s daily budget is not set to the recommended amount.

Correct Answer:

  • The advertiser has fewer than 15 conversions in the last 30 days.

Which approach to bidding is best suited to maximize profit?

  1. Balance CPA and # of conversions
  2. Minimize CPA
  3. Maximize conversions
  4. Maximize ROI as a percentage

Correct Answer:

  • Balance CPA and # of conversions

An advertiser notices that the clickthrough rate (CTR) in one ad group has significantly decreased throughout the past few weeks. What could this advertiser do in an attempt to increase CTR and maintain relevant website traffic?

  1. Use keyword matching options to help remove irrelevant searches.
  2. Edit the ad text to include a more relevant destination URL.
  3. Upgrade to a faster web server to reduce page load time.
  4. Redesign the landing page to create a better experience for users.

Correct Answer:

  • Use keyword matching options to help remove irrelevant searches.

If the query “Seattle plumbers” is entered into Google, Google will use the location term that is part of the query to show ads:

  1. Targeted to areas surrounding the city of Seattle.
  2. That have included “Seattle” as an exact match in keyword lists.
  3. Targeted to Seattle, regardless of the user’s location as long as they are in the US.
  4. To that user based on IP (Internet Protocol) address.

Correct Answer:

  • Targeted to Seattle, regardless of the user’s location as long as they are in the US.

In a Reach and Frequency report, “Frequency” is defined as the:

  1. Average number of times a video ad is played by a user.
  2. Average number of times a user is exposed to an ad.
  3. Total number of ad impressions.
  4. Average number of times an ad appears on a single webpage.

Correct Answer:

  • Average number of times a user is exposed to an ad.

The keyword insertion code in an ad’s headline reads: “Buy {KeyWord:Books}.” The related ad appeared when a user searched “flower books” and the query expanded to a broad-matched keyword in the account, “gardening books.” In this example, how would the ad’s headline be displayed?

  1. Buy keyword books
  2. Buy Gardening Books
  3. Buy flower books
  4. Buy Books

Correct Answer:

  • Buy Gardening Books

What kind of click volume increase is likely to be immediately filtered from an AdWords campaign?

  1. A related press release.
  2. “peak season” of a product or service.
  3. improvement in an ad’s position.
  4. automated clicks.

Correct Answer:

  • automated clicks.

You’re an independent consultant selling an ebook you wrote about Search Engine Marketing for $50. You have campaigns across multiple online advertising platforms: search networks, display networks, & other advertising networks. Which approach to CPA targets and budget is best suited to maximize your total profit?

  1. Predetermined budget, to be divided equally across all platforms. Minimize CPA on all platforms. Unlimited budget on all platforms where ROI is positive.
  2. find a different CPA for each platform which maximizes profit based on costs, sales volume, & contribution to overall marketing campaign.
  3. Predetermined budget to be divided across all platforms. Allocate the most budget to the platforms with the lowest CPA.
  4. Unlimited budget on all platforms where ROI is positive. Use a single CPA target for all channels which matches the channel with the lowest CPA.

Correct Answer:

  • Predetermined budget, to be divided equally across all platforms. Minimize CPA on all platforms. Unlimited budget on all platforms where ROI is positive.

What is a benefit of using the AdWords Application Programming Interface (API)?

  1. Programming skills are not necessary.
  2. Advertisers can log into the AdWords account to upload changes.
  3. Programmers benefit from third-party coding support.
  4. Advertisers can make dynamic changes to their AdWords accounts at scale.

Correct Answer:

  • Advertisers can make dynamic changes to their AdWords accounts at scale.

You own a pizzeria in downtown Chicago. With call extensions, a customer who searches for pizza on her mobile phone can see your ad along with your phone number and make the call with one click. How is that priced?

  1. Click-to-call ads are flat-fee based on the caller’s phone model.
  2. Click-to-call ads are priced by the minute based on the call’s duration.
  3. The cost is the same as a standard click on the ad.
  4. Prices are negotiated in advance with discounts for bulk purchases.

Correct Answer:

  • The cost is the same as a standard click on the ad.

In order to achieve the best performance possible from text ads, which is a best practice that should be followed?

  1. Include words like “find” and “search” in the ad text.
  2. Include no more than one ad text per ad group.
  3. Use at least five keywords from the ad group directly in the ad text.
  4. Use account statistics and reports to monitor ad performance.

Correct Answer:

  • Use account statistics and reports to monitor ad performance.

How should advertisers use their websites to help them structure their accounts?

  1. Organize ad groups and campaigns to reflect the layout of the website.
  2. Organize keywords to cover each word represented on the website.
  3. Add the website’s URL as a keyword to each ad group.
  4. Add the headings from the website as keywords across campaigns.

Correct Answer:

  • Organize ad groups and campaigns to reflect the layout of the website.

How might an advertiser compare, over time, two campaign metrics such as “cost per conversion” and “cost”?

  1. Select the two metrics in “Graph options” on the Campaigns tab.
  2. Search the account for keywords with high average cost-per-click (CPC) bids.
  3. Run an impression share report and select to display the two metrics.
  4. filter all keywords with an average position greater than three.

Correct Answer:

  • Select the two metrics in “Graph options” on the Campaigns tab.

An advertiser enabled Conversion Optimizer and noticed a decrease in the number of conversions. What could have caused this decrease to occur?

  1. The specific Conversion Optimizer code snippet was not added to the site.
  2. The cost-per-click (CPC) bid was lower than the recommended amount.
  3. The ads in the campaign are waiting to be approved.
  4. The maximum cost-per-acquisition (CPA) bid was lower than the recommended amount.

Correct Answer:

  • The maximum cost-per-acquisition (CPA) bid was lower than the recommended amount.

To improve the performance of an ad group on the Search Network, advertisers should create ad groups containing:

  1. Keywords that are also included in the ad text.
  2. Destination URLs set at the ad group level.
  3. At least 50 keywords.
  4. Managed placements and keywords.

Correct Answer:

  • Keywords that are also included in the ad text.

Which is the quickest way to add a long list of locations to target in an AdWords campaign?

  1. Select “Bulk locations” in the advanced section of a campaign’s location settings.
  2. Search for each location in the search tab of location settings.
  3. Add locations as keywords to the campaign.
  4. Enter a value in the “Show my ads within” box.

Correct Answer:

  • Select “Bulk locations” in the advanced section of a campaign’s location settings.

Jane’s e-commerce site sells a wide variety of bicycle equipment. She wants to estimate her profit-per-conversion for each ad group to get a sense of which ad groups are immediately profitable in the short term. Which formula best estimates Jane’s profit-per-conversion before advertising expenses?

  1. (Avg CPC) * (Conversion Rate)
  2. (Avg Profit per Order) * (Conversion Rate)
  3. (Avg Revenue per Order) * (Profit Margin)
  4. (Total Profit) / (Total Revenue)

Correct Answer:

  • (Avg Revenue per Order) * (Profit Margin)

You are CEO of a small e-commerce shop and your team is debating AdWords performance metrics to maximize profit. Budget is unlimited as long as ROI is positive. Whose recommendations most effectively position you for maximum profit?

  1. Lou: “We get a CPA of $15 on our e-mail campaign. Let’s meet or beat that benchmark across all marketing platforms.”
  2. Joe: “An MBA class once suggested ad-spend should always be 9% of revenue. Let’s use that as our target ROI.”
  3. Jane: “A $15 CPA is okay, but if we could get it down to $10 that would give us more profit-per-customer.”
  4. Pete: “Let’s start by verifying our campaign is profitable, then test different CPA targets to find which maximizes total profit.”

Correct Answer:

  • Pete: “Let’s start by verifying our campaign is profitable, then test different CPA targets to find which maximizes total profit.”

Which AdWords feature is compatible with Conversion Optimizer?

  1. Separate Display Network bids
  2. Advanced Ad Scheduling
  3. Enhanced CPC
  4. Ad Extensions

Correct Answer:

  • Separate Display Network bids

Which is a recommended action for new mobile preferred ad creative?

  1. Use a mobile-optimized landing page
  2. Use exact match
  3. Only Target Search Network
  4. Only Integrate mobile flash video ads

Correct Answer:

  • Use a mobile-optimized landing page

Business listings in Google Places can be:

  1. Physical locations or mobile applications.
  2. Entered into their own ad auction.
  3. Location extensions in AdWords
  4. Conversions in AdWords.

Correct Answer:

  • Location extensions in AdWords

Reviewing “Keyword details” data on the Keywords tab will help advertisers to identify:

  1. keywords with low Quality Scores.
  2. New keyword ideas for a campaign.
  3. Potential new placements to target on the Google Display Network.
  4. Ad groups or campaigns that should be paused.

Correct Answer:

  • New keyword ideas for a campaign.

Which is the next stage of detection in an AdWords account, if Google’s automatic filtering system does not successfully remove all potentially invalid clicks?

  1. Proactive offline analysis by the Google Ad Traffic Quality Team
  2. Advertiser reports suspicious activity in the account
  3. Alert from the AdSense team about publisher suspension
  4. Third-party analysis of advertiser’s web server logs data

Correct Answer:

  • Proactive offline analysis by the Google Ad Traffic Quality Team

You are launching a new campaign selling stylish office furniture. You would like to grow it to maximize profit for all traffic available on your current keywords. If only allowed one cycle, which order of steps below is most likely to capture the most profit?

  1. Test different bids to optimize profit? Achieve profitability? Gradually increase AdWords daily budget to traffic available, maintaining profitability each step Achieve profitability?
  2. Test different bids to optimize profit? Gradually increase AdWords daily budget to traffic available, maintaining profitability each step
  3. Achieve profitability? Gradually increase AdWords daily budget to traffic available, maintaining profitability each step?
  4. Test different bids to optimize profit ? Gradually increase AdWords daily budget to traffic available, maintaining profitability each step ? Achieve profitability

Correct Answer:

  • Test different bids to optimize profit? Achieve profitability? Gradually increase AdWords daily budget to traffic available, maintaining profitability each step Achieve profitability?

An advertiser that uses ad scheduling has a custom bid adjustment for 9pm- 12am on weeknights. The normal bid is USD$0.40 and the bid multiplier is 75%. How much is the advertiser bidding between 9pm-12am on weeknights?

  1. USD$0.03
  2. USD$0.33
  3. USD$0.70
  4. USD$0.30

Correct Answer:

  • USD$0.70

An advertiser has several keywords set to broad match and would like to see the actual search queries that triggered his ads. This information can be found in the:

  1. “Keyword details” section of the Keywords tab.
  2. “Tools” menu on the Opportunities tab.
  3. Ads tab of a specific ad group.
  4. Ad Extensions tab.

Correct Answer:

  • “Keyword details” section of the Keywords tab.

In a Reach and Frequency report, “Reach” is defined as the:

  1. Number of unique users exposed to an ad.
  2. Demographic populations to which an ad is served.
  3. Geographic locations in which an ad is served.
  4. Distance between a user exposed to an ad and the business location of the advertiser.

Correct Answer:

  • Number of unique users exposed to an ad.

Which feature distinguishes location extensions from regional and customized campaign targeting?

  1. Location extensions will appear when an advertiser has targeted a specific region or location.
  2. Location extensions will appear when a user located near the advertised business searches on relevant terms.
  3. Customized campaign targeting determines which address appears below the ad.
  4. Customized campaign targeting is required in order to enable location extensions.

Correct Answer:

  • Location extensions will appear when a user located near the advertised business searches on relevant terms.

How can advertisers see specific search queries that have caused their ads to show, even if those queries are not keywords within their accounts?

  1. Select “Keyword details” on the Keywords tab.
  2. Review “Automatic placements” on the Display Network tab.
  3. Use the Ad Preview and Diagnosis Tool on the Tools and Analysis tab.
  4. Add a customized column for “queries” on the Keywords tab.

Correct Answer:

  • Select “Keyword details” on the Keywords tab.

What are Sitelinks?

  1. Links to other websites that appear beneath the text of your Search ads.
  2. Links from other sites to your site.
  3. Links to more pages of your site that appear beneath the text of your Search ads.
  4. Links from your site to other sites.

Correct Answer:

  • Links to more pages of your site that appear beneath the text of your Search ads.

An advertiser can apply mobile bid adjustments at which of the following levels?

  1. Campaign level
  2. Keyword level
  3. Account level
  4. Ad level

Correct Answer:

  • Campaign level

Which determines a keyword’s clickthrough rate (CTR)?

  1. Number of impressions divided by the number of clicks
  2. Number of impressions divided by the average position
  3. Number of clicks divided by the number of impressions
  4. Number of clicks accrued per day

Correct Answer:

  • Number of clicks divided by the number of impressions

Jane uses AdWords to promote her online shoe store and her conversion rate has remained constant over the last year. While checking her web server logs for December, she notices she sometimes gets two clicks from the same IP address within a few minutes. The most likely cause of this is:

  1. Automated software designed to click on her ads.
  2. Users who are comparison shopping for shoes.
  3. Users who click on an ad on the Google Display Network.
  4. Inaccurate web server log information.

Correct Answer:

  • Users who are comparison shopping for shoes.

Information an advertiser would find in the Change History tool would be:

  1. Credit card information associated with the account.
  2. Adjustments made to the daily budget.
  3. Timestamps for when ads were approved or disapproved.
  4. Changes made by the Ad Automator feature.

Correct Answer:

  • Adjustments made to the daily budget.

An advertiser who sells laptop computers only wants to reach consumers who are ready to make an immediate purchase online. When building the keyword list for an ad group, the advertiser should include:

  1. Phrase match keywords such as “laptop” or “computer.”
  2. Negative match keywords such as -buy or -purchase.
  3. Exact match keywords such as [rate], , or [compare].
  4. Negative match keywords such as -review or -comparison.

Correct Answer:

  • Negative match keywords such as -review or -comparison.

AdWords Editor allows users to:

  1. Access multiple accounts offline.
  2. Make live edits to multiple accounts simultaneously.
  3. Invite new users to share accounts.
  4. find relevant ads on Google partner sites.

Correct Answer:

  • Access multiple accounts offline.

If an advertiser has the same keyword in two different ad groups, the one to win a given auction will be the keyword with the:

  1. Most historical data in the account.
  2. Highest Ad Rank.
  3. Highest maximum cost-per-click (CPC) bid.
  4. Best Quality Score.

Correct Answer:

  • Best Quality Score.

Which are key elements to keep in mind when optimizing a landing page for AdWords?

  1. Clear landing page layout and several links to related websites
  2. Correct programming language used to construct site
  3. Prominent headlines in several font styles and text sizes
  4. Relevant and original content that clearly represents the business

Correct Answer:

  • Relevant and original content that clearly represents the business

Certification Questions & Certification Answers

An advertiser in Canada wants to view ads as they would appear to users in Mexico. Which tool should this advertiser use to accomplish this goal?

  1. Placement Tool
  2. Ad Preview and Diagnosis Tool
  3. Traffic Estimator
  4. Search-based Keyword Tool

Correct Answer:

  • Ad Preview and Diagnosis Tool

Linking your Google+ Page to your AdWords account…

  1. Cannot be done if you have a Google Merchant account.
  2. Enables users to login to your website through your Search advertisements.
  3. Requires a 2-month approval process.
  4. Enables you to show more endorsements for your business from your customers and supporters.

Correct Answer:

  • Enables you to show more endorsements for your business from your customers and supporters.

AdWords Campaign Experiments allow you to…

  1. Test changes to your account for a portion of the auctions that your ads participates in.
  2. Automate different images and text on your site to understand what converts most effectively.
  3. Receive written feedback from users based on their experience on your site.
  4. Request a formal analysis from Google’s Campaign Experiments team that isolates the effect of online advertisements on offline purchases.

Correct Answer:

  • Test changes to your account for a portion of the auctions that your ads participates in.

How does Conversion Optimizer use an advertiser’s cost-per-acquisition (CPA) bid to determine the optimal equivalent cost-per-click (CPC) bid for each auction?

  1. The CPC bid is one-tenth of the CPA bid by default.
  2. The actual CPC bid is based on current max CPC settings.
  3. The CPA bid is the highest the system will allow the CPC bid to reach.
  4. The CPA bid is multiplied by the predicted conversion rate.

Correct Answer:

  • The CPA bid is the highest the system will allow the CPC bid to reach.

Bud would like to test new logic in his application that uses the AdWords Application Programming Interface (API) without modifying his live AdWords campaigns. Which tool would allow him to do this?

  1. Ad Preview Tool
  2. AdWords API Sandbox
  3. Traffic Estimator
  4. AdWords API Tokens

Correct Answer:

  • AdWords API Sandbox

On which tab can advertisers see credits for invalid clicks within their AdWords accounts?

  1. Billing
  2. Opportunities
  3. Campaigns
  4. My account

Correct Answer:

  • Billing

Advertisers can provide physical address information about their businesses through Google Places accounts. Ads that include this type of information are eligible to show on:

  1. Any networks selected in the campaign’s settings.
  2. Mobile devices with GPS enabled only.
  3. Google Maps only.
  4. Google search only.

Correct Answer:

  • Any networks selected in the campaign’s settings.

An advertiser notices that clicks have suddenly increased and is concerned that they might be due to invalid activity. What is the first thing the advertiser should do to investigate this situation?

  1. Pause the affected campaign until an invalid clicks investigation is complete.
  2. Look at click patterns over time and rule out legitimate reasons for increased activity.
  3. Submit an invalid clicks report to the Google AdWords team.
  4. Submit new ad text variations for review.

Correct Answer:

  • Look at click patterns over time and rule out legitimate reasons for increased activity.

You are gaining a reputation as a true wizard of AdWords and just won a multi- million dollar client to consult on bidding strategy. Your new client asks you to set bids that maximize profit, focus on the top 3 positions, and minimize CPA. How can you most effectively meet their goals?

  1. Set bids that minimize CPA while maximizing profit, but explain that position can’t effectively be optimized simultaneously.
  2. Explain that all three objectives contradict each other and the tradeoffs at risk. Understand the client’s priorities and adopt a bidding strategy with minimal contradictions.
  3. Set bids that minimize CPA within the top 3 positions, but explain that profit can’t effectively be optimized simultaneously.
  4. Set bids that simultaneously optimize profit, position, and CPA all to the perfect point.

Correct Answer:

  • Explain that all three objectives contradict each other and the tradeoffs at risk. Understand the client’s priorities and adopt a bidding strategy with minimal contradictions.

An advertiser runs a report at the Campaign level and includes invalid clicks statistics. The report indicates that 20% of clicks received during the selected time period were invalid. This means that the invalid clicks were:

  1. filtered out of the account before they accrued cost.
  2. Removed as a result of a proactive investigation.
  3. Credited to the account.
  4. Charged to the account.

Correct Answer:

  • filtered out of the account before they accrued cost.

An advertiser made edits to an AdWords ad and noticed that the position of the ad decreased. What is the most likely cause for the decrease in position?

  1. The Quality Score for the account was reset after the ad was edited.
  2. The edited ad is less relevant to the keywords within the ad group.
  3. The edited ad has a lower conversion rate after the changes were made.
  4. The advertiser’s landing page is down for maintenance.

Correct Answer:

  • The edited ad is less relevant to the keywords within the ad group.

Which is a benefit of using AdWords Editor?

  1. Multiple users can share archives and proposals for an account.
  2. Conflicts between changes made by importing a file do not need to be resolved prior to posting.
  3. Users with My Client Center (MCC) Reports Access can make edits to an account.
  4. Multiple users can make offline changes to Account Preferences.

Correct Answer:

  • Multiple users can share archives and proposals for an account.

Automatic cost-per-click (CPC) bidding attempts to get advertisers the most:

  1. Clicks for their daily budget.
  2. Impressions for their daily budget.
  3. Conversions based on their conversion goals.
  4. Impressions in their preferred position range.

Correct Answer:

  • Clicks for their daily budget.

You’re running a Search campaign for an accounting software provider that wants to estimate lifetime customer value as a primary benchmark for performance. They charge $10/mo for Basic service and $20/mo for Pro. Which formula best describes their average lifetime customer value across all service offerings?

  1. ($10)*(% Basic customers) + ($20)*(% Pro customers)
  2. ($10)*(% Basic customers)*(Basic average lifetime in months) + ($20)*(% Pro customers)*(Pro average lifetime in months)
  3. ($10*20)*(Total monthly conversions) / (Total customer count)
  4. ($10+$20)*(% Basic customers)*(Basic average lifetime in months) / ($20)*(% Pro customers)*(Pro average lifetime in months)

Correct Answer:

  • ($10)*(% Basic customers) + ($20)*(% Pro customers)

Which can be specified at the campaign level?

  1. Destination URLs
  2. Billing preferences
  3. Ad text
  4. Network distribution

Correct Answer:

  • Network distribution

Where on an e-commerce website should an advertiser install the AdWords Conversion Tracking code?

  1. Confirmation page after a purchase
  2. Shopping cart header
  3. Website homepage
  4. Landing page of an ad

Correct Answer:

  • Confirmation page after a purchase

An advertiser’s ad is not appearing in the Ad Preview and Diagnosis Tool when exact keywords are queried. Which action would help the advertiser to determine why the ad is not showing?

  1. Run a keyword diagnosis for the keyword in question.
  2. View the Search Query Performance Report to determine the root cause.
  3. Perform Google searches on the same keywords to build data points.
  4. Use the Keyword Tool to include more variations of a given keyword.

Correct Answer:

  • Run a keyword diagnosis for the keyword in question.

Which scenario would record to two conversions (1-per-click)?

  1. A user clicks on an ad, converts, and returns to the site using a bookmark within 30 days and converts again.
  2. A user clicks on an ad and converts. The user performs the search again the following day, clicks on the same ad and converts again.
  3. A user clicks on an ad and does not convert. The user performs the search again the following day, clicks on the same ad and converts.
  4. A user clicks on an ad, does not convert, then returns to the site using a bookmark within 30 days and converts.

Correct Answer:

  • A user clicks on an ad, converts, and returns to the site using a bookmark within 30 days and converts again.

Which is a benefit of linking a Google Places account to an AdWords campaign?

  1. Additional icon options are available for ads when using Google Places.
  2. Free organic search results for the advertiser’s business will be more likely to show on Google Maps.
  3. Geographical targeting automatically expands to include all regions.
  4. Adding or updating addresses in Google Places automatically updates validated addresses used for ads.

Correct Answer:

  • Adding or updating addresses in Google Places automatically updates validated addresses used for ads.

In an AdWords account, which statistic is viewable for each ad group?

  1. Purchase funnel abandonment by step
  2. Percent of impressions blocked by negative keywords
  3. Average cost-per-click (CPC)
  4. Performance by Internet Protocol (IP) address

Correct Answer:

  • Average cost-per-click (CPC)

How could an advertiser determine the most profitable keywords within a campaign?

  1. Identify the keywords with the highest clickthrough rates (CTRs).
  2. Compare the total clicks to total conversions for each keyword in the account.
  3. Identify the keywords with the lowest “first page bid estimates.”
  4. Compare the costs accrued by each keyword with the conversion data for that keyword.

Correct Answer:

  • Compare the costs accrued by each keyword with the conversion data for that keyword.

Megan enabled Conversion Optimizer in all six of her campaigns. How can she tell if Conversion Optimizer is improving campaign performance?

  1. Compare average CPA and conversion rate before and after using the Conversion Optimizer.
  2. Monitor overall changes in clicks received.
  3. Install new Conversion Tracking code.
  4. Enable and disable Conversion Optimizer every other day to observe differences.

Correct Answer:

  • Compare average CPA and conversion rate before and after using the Conversion Optimizer.

What can be learned from a Search Funnel?

  1. Search impression share for the last 30 days compared to CPC trends over time.
  2. Budget usage for all Search campaigns, including budget limitations and opportunities for more traffic.
  3. The series of steps a customer takes before completing a conversion, including information on ads, clicks, and other elements of your campaign.
  4. The number of searches completed during a given period of time.

Correct Answer:

  • The series of steps a customer takes before completing a conversion, including information on ads, clicks, and other elements of your campaign.

If multiple individuals make changes to one AdWords account, upon opening the account in AdWords Editor, they should:

  1. Contact all other account managers.
  2. Refresh the account in AdWords.
  3. Click “get recent changes” in the tool bar.
  4. Disapprove any new proposals that appear.

Correct Answer:

  • Click “get recent changes” in the tool bar.

An advertiser selling anti-bacterial toothbrushes wants to invest in their brand with a set marketing budget. They want another campaign that maximizes profit as long as ROI is positive. Which account structure achieves both goals?

  1. Run everything in a single campaign, allocating the set marketing budget to it. Automate everything in a single campaign with the Branding and ROI optimizer.
  2. Divide the marketing budget between Search and Display and run two separate campaigns.
  3. Allocate the set marketing budget across dedicated branding campaigns.
  4. Create a separate campaign that can extend its daily budget after profitability is achieved.

Correct Answer:

  • Divide the marketing budget between Search and Display and run two separate campaigns.

Given four Search campaigns that run out of daily budget, three can likely benefit from bidding or budget changes. Which is most likely configured effectively as is?

  1. Unprofitable campaign, planning to scale up exposure if profitability can be achieved.
  2. Profitable campaign, missing additional profitable conversions when budget limits exposure.
  3. Branding campaign with set marketing budget, prioritizing more clicks over current ad position.
  4. Branding campaign with set marketing budget, prioritizing current ad position over more clicks.

Correct Answer:

  • Profitable campaign, missing additional profitable conversions when budget limits exposure.

An advertiser wants to increase the position of an ad on Google, but is not willing to raise bids to accomplish this goal. What else should the advertiser do in an attempt to increase Ad Rank?

  1. Lower bids on keywords with high clickthrough rates (CTRs).
  2. Make changes to improve the Quality Score of the ad’s keywords.
  3. Change keyword match types from exact match to phrase match.
  4. Review Impression Share report data to identify missed opportunities.

Correct Answer:

  • Make changes to improve the Quality Score of the ad’s keywords.

It is important to identify specific goals for an AdWords campaign, so that the advertiser can then:

  1. Bid separately for each ad variation based on its performance.
  2. Make strategic changes to the account to improve performance.
  3. Upload goals to the “Advertising Goals” section in their account.
  4. Manually increase clickthrough rate (CTR) to improve performance.

Correct Answer:

  • Make strategic changes to the account to improve performance.

At which level of an AdWords account can an advertiser make changes to network and location targeting settings?

  1. Ad group
  2. Keyword
  3. Campaign
  4. Account

Correct Answer:

  • Campaign

You are tracking conversions in a budget-constrained campaign. If you raise CPC bids within the budget constraint, which result is most likely?

  1. Receive more conversions while paying more on average per conversion.
  2. Receive fewer conversions while paying more on average per conversion.
  3. Receive more conversions while paying less on average per conversion.
  4. Receive fewer conversions while paying less on average per conversion.

Correct Answer:

  • Receive fewer conversions while paying more on average per conversion.

Each of the following are benefits you’d expect from Product Listing Ads except…

  1. More traffic and leads
  2. Better qualified leads
  3. Automatically produced video commercials
  4. Ease of targeting without needing keywords

Correct Answer:

  • Automatically produced video commercials

A high Quality Score can:

  1. Be achieved with an increase in bid.
  2. Improve an ad’s position.
  3. Be assigned to negative keywords.
  4. Prevent an ad from being served.

Correct Answer:

  • Improve an ad’s position.

Advertisers who check web server logs may find their ads received multiple clicks from a single Internet Protocol (IP) address. This could be a result of:

  1. Query parsing being used to show geo-targeted ads to users in a different city.
  2. Incorrect IP address information filtered from Google Analytics.
  3. Internet Service Providers (ISPs) who assign the same IP address to multiple users.
  4. Duplicate keywords added to multiple ad groups in one campaign.

Correct Answer:

  • Internet Service Providers (ISPs) who assign the same IP address to multiple users.

Intergalactic Teleportation Inc uses AdWords to generate leads for their sales team. Leads are tracked by Conversion Tracking via a Contact Sales form. The sales team converts 10% of leads into deals. For each deal an additional 15% of business is gained from word-of-mouth. Which formula best describes value-per-conversion?

  1. (Average deal value) * (10%) / (115%)
  2. (Average deal value) * (10%) * (15%)
  3. (Average deal value) * (10%) * (115%)
  4. (Average deal value) * (0.15)

Correct Answer:

  • (Average deal value) * (10%) * (115%)

What is the definition of actual CPC?

  1. The least possible CPC the advertiser needs to pay to maintain an achieved position.
  2. The average CPC the advertiser needs to pay in order to achieve top position.
  3. The CPC according to a price list, which is then updated daily.
  4. The CPC an advertiser was charged minus credits for overshot daily budget.

Correct Answer:

  • The least possible CPC the advertiser needs to pay to maintain an achieved position.

An advertiser targeting only France determines that clicks have been received from users in Switzerland. Why might clicks outside of the target location occur?

  1. Users globally are searching Google from mobile phones.
  2. Users in Switzerland are searching on Google’s French domain.
  3. French users are visiting Switzerland and searching Google.
  4. French users were looking at Swiss news sites that show Google display ads.

Correct Answer:

  • Users in Switzerland are searching on Google’s French domain.

Sarah manages 2 AdWords accounts for a client. Which tool would she use to search and replace a group of keywords across several ad groups?

  1. Keyword Planner
  2. AdWords Editor
  3. AdWords API
  4. Bid Simulator

Correct Answer:

  • AdWords Editor

An advertiser who sells designer dresses is selecting a landing page to pair with new ads for spring dresses. A good landing page for the spring dress collection ads would display:

  1. a page of the top-selling dresses for all seasons.
  2. a catalog of all dresses available on the website.
  3. several colors of spring dresses.
  4. spring dresses, skirts, belts, and shoes.

Correct Answer:

  • several colors of spring dresses.

A new coffeehouse downtown would like to run an “afternoon espresso” promotion to increase sales during the afternoon hours on weekdays. Which AdWords feature is most effective for preventing their search ads from appearing at night or on weekends?

  1. Managed placements
  2. Automatic bidding
  3. Custom ad scheduling
  4. Keyword Planner

Correct Answer:

  • Custom ad scheduling

Local Google+ pages created on Google My Business can be:

  1. physical locations or mobile applications.
  2. entered into their own ad auction.
  3. location extensions in AdWords.
  4. conversions in AdWords.

Correct Answer:

  • location extensions in AdWords.

An advertiser gets more conversions from ads that appear to people in Paris. What should this advertiser do to try and increase the number of conversions?

  1. Change the zip code in the AdWords account.
  2. Set a location bid adjustment.
  3. Show ads only on the Search Network.
  4. Set a language bid adjustment.

Correct Answer:

  • Set a location bid adjustment.

The keyword insertion code in an ad’s headline is “Buy {KeyWord:Books}.” The ad appears when someone searches on “flower books” and the query matches a broad match keyword, “gardening books.” How would the headline read?

  1. Buy keyword books
  2. Buy plant books
  3. Buy flower-arranging books
  4. Buy Gardening Books

100% Correct Answer

  • Buy Gardening Books

Having launched her first Search campaign, Asha wants to know just how many calls are being generated from the number in her ads, on her website, or clicks on a phone number on her mobile website. What conversion source should she track?

  1. Phone calls
  2. Apps
  3. Imports
  4. Website

100% Correct Answer

  • Phone calls

Joanna would like to direct users to specific pages on her website directly from her text ads, in addition to her ad’s final URL. What feature should she make sure to include in the formatting of her text ads to accomplish this goal?

  1. Keywords
  2. A landing page
  3. Ad extensions
  4. Headlines

100% Correct Answer

  • Ad extensions

”Mobile app engagement” campaigns can be used to:

  1. encourage people to rate an app in the app store
  2. encourage people to download a new app
  3. re-engage people who’ve downloaded an app
  4. increase in-store call conversions

Correct Answer:
re-engage people who’ve downloaded an app

A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him?

  1. He can get an idea of how many people who’ve seen his ads actually became customers
  2. He can better understand whether potential customers find his ads appealing
  3. He can get an idea of how many people double clicked his ads
  4. He can better understand what happens after potential customers click his ads

100% Correct Answer

  • He can better understand whether potential customers find his ads appealing

A client wants to get more clicks on his ad and also raise his Quality Score. Which of these actions may get him more clicks but won’t raise his Quality Score?

  1. Adding an extension
  2. Using the Shopping ad format
  3. Reducing prices on his inventory
  4. Improving a lower-level page on his website

Correct Answer:

Wrong answers:

  • Adding an extension

A florist is advertising 5 types of bouquets, including those with roses. Which landing page is more likely to convert to a sale when someone searches on “roses”?

  1. The page showing rose bouquets
  2. The “Contact us” page
  3. The home page, showing 5 types of bouquets that include roses
  4. The page on which people can sign up for coupons

100% Correct Answer

  • The page showing rose bouquets

A florist is advertising five types of flowers, including red roses. When a user types the phrase “red roses” into Google, the advertiser’s ad is displayed and clicked on. Which landing page is more likely to convert to a sale?

  1. The homepage that displays all five types of flowers
  2. The page on the site where users can register as “frequent shoppers”
  3. The page on the site that displays only roses
  4. The “Contact Us” page of the site

Correct Answer:
The page on the site that displays only roses

A furniture store owner is creating her first AdWords campaign. What’s the best way to group her products?

  1. Group them in a single ad group
  2. Separate them in ad groups based on what she thinks will sell best on the Search vs. the Display Network
  3. Separate them in ad groups with themes like sofa beds, king-size beds, and queen-size beds
  4. Create a new campaign for every bed she sells in her store

Correct Answer:
Separate them in ad groups with themes like sofa beds, king-size beds, and queen-size beds

A new client wants to promote his 3 Indian restaurants, in different areas of London, to people searching for places to eat. How might you organize his account?

  1. Create 1 campaign with an ad group for each menu item
  2. Create 1 campaign with an ad group for all restaurant locations
  3. Create 1 campaign with an ad group for each restaurant location
  4. Create several campaigns with 2 ad groups each: dine in and takeout

100% Correct Answer

  • Create 1 campaign with an ad group for each restaurant location

A successful AdWords text ad:

  1. ties the call-to-action to the landing page
  2. has a wrapping headline and at least 2 paragraphs of text
  3. mentions at least 4 key selling points
  4. talks about the advertiser’s reputation

100% Correct Answer

  • ties the call-to-action to the landing page

A user conducts a search on the term “laptop computers” and clicks on an ad. Which landing page would be the most relevant to that user?

  1. A category page containing both laptop and desktop computers
  2. A product page for a desktop computer
  3. An electronic store’s homepage
  4. A category page containing a variety of laptop computers

According to 2015 Google Trends data, which term would consumers on mobile phones be most likely to type in a search engine?

  1. Shoe store sales
  2. Great shoe stores
  3. Shoe store addresses
  4. Shoe stores near me

100% Correct Answer

  • Shoe stores near me

According to Google data, 70% of mobile searchers who’ve recently made a purchase have:

  1. called a similar business from their phone
  2. clicked to call a business from the search results page
  3. visited a business’s website from the search results page
  4. saved a business as a contact on their phone

Correct Answer:

  • clicked to call a business from the search results page

According to Google data, after seeing an ad on their smartphone, more than half of people:

  1. do a mobile search
  2. send a text
  3. go to the company’s website and buy the product
  4. go to a store and buy the product

Correct Answer:

  • go to a store and buy the product

According to Google data, among consumers who conduct a local search on their smartphone, how many then visit a store within a day?

  1. About 50%
  2. About 10%
  3. Nearly everyone who’s ready to buy
  4. About 20%

100% Correct Answer

  • About 50%

AdWords Editor lets users do all of these things except:

  1. keep working while offline
  2. simultaneously make edits to multiple accounts online
  3. view statistics for all campaigns
  4. export and import files

100% Correct Answer

  • simultaneously make edits to multiple accounts online

After searching for shoes, Sean clicks on an ad promoting a sale on sneakers, which has several pop-ups. What should the advertiser do to improve Sean’s experience?

  1. Ensure that the pop-ups relate to the search
  2. Remove the pop-ups
  3. Ensure that the pop-ups get Sean’s attention
  4. Remove all but one of the pop-ups

100% Correct Answer

  • Remove the pop-ups

An ad group contains the phrase-matched keyword “underwater camera.” Which search query may trigger an ad in this ad group to be shown?

  1. underwater lens camera
  2. underwater digital camera
  3. underwater camera case
  4. camera for use under water

100% Correct Answer

  • underwater camera case

An ad group contains the phrase-matched keyword “underwater camera.” Which search query may trigger an ad in this ad group to display?

  1. camera for use underwater
  2. underwater camera case
  3. affordable underwater digital camera
  4. water-proof camera

An advertiser attempts to enable target cost-per-acquisition (CPA) bidding but the option isn’t available. The most likely reason is that the advertiser:

  1. has fewer than 15 conversions in the last 30 days
  2. has fewer than 5 conversions in the last 15 days
  3. is using another automated bid strategy
  4. is using Google Analytics

100% Correct Answer

  • has fewer than 15 conversions in the last 30 days

An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this?

  1. The target CPA bid was higher than the recommended amount
  2. The cost-per-click (CPC) bid was lower than the recommended amount
  3. The target CPA bid was lower than the recommended amount
  4. The conversion tracking code snippet was not added to the site

100% Correct Answer

  • The target CPA bid was lower than the recommended amount

An advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving fewer conversions. What could help increase the number of conversions?

  1. Specify the bid amount for each individual campaign
  2. Try a different automated bid strategy
  3. Increase the target CPA bid
  4. Set the campaign budget to a 30-day cycle

100% Correct Answer

  • Increase the target CPA bid

An advertiser makes edits to an ad and notices that its position is lower than that of the previous version. What’s the most likely cause?

  1. The edited ad is less relevant to the keywords in the ad group
  2. The edited ad has a lower conversion rate
  3. The advertiser’s budget has been depleted
  4. The advertiser’s landing page is down for maintenance

An advertiser selling computer monitors is writing new ad text for an existing ad group. Which meets AdWords editorial and professional requirements?

  1. **Free** shipping on LCDs
  2. 20-70% off LCD monitors
  3. Cheap, cheap, cheap monitors
  4. BUY affordable LCDs

100% Correct Answer

  • 20-70% off LCD monitors

An advertiser targeting only France determines that clicks have been received from people in Switzerland. Why might this happen?

  1. People located in Switzerland are searching using France-related words, like “hotels in Paris”
  2. People located in France are using Swiss-related words like “hotels in Switzerland”
  3. French people visiting Switzerland are searching on Google for information about Switzerland
  4. Swiss people are searching on Google for information about Switzerland

100% Correct Answer

  • People located in Switzerland are searching using France-related words, like “hotels in Paris”

An advertiser wants to improve the position of ads on Google but isn’t willing to raise bids. What else could increase Ad Rank?

  1. Change keyword match types from exact match to phrase match
  2. Lower bids on keywords with a low clickthrough rate (CTR)
  3. Make changes to improve the components of Quality Score
  4. Review impression share data to identify missed opportunities

100% Correct Answer

  • Make changes to improve the components of Quality Score

An advertiser who sells designer dresses is selecting a landing page to pair with ads for a collection of spring dresses. A good landing page would show:

  1. a single best-selling dress
  2. a catalog of spring and summer dresses
  3. spring dresses in several colors
  4. top-selling dresses for all seasons

100% Correct Answer

  • spring dresses in several colors

An advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bid is US$0.40 and the bid multiplier is -25%. How much is the advertiser bidding for that time period?

  1. US$0.31
  2. US$0.03
  3. US$0.30
  4. US$0.32

100% Correct Answer

  • US$0.30

An advertiser who works for a large company wants to make frequent, specific changes to bids based on criteria for more than 100,000 keywords. Which would be the most efficient tool for that advertiser to use?

  1. AdWords Application Programming Interface (API)
  2. Automatic cost-per-click (CPC) bidding
  3. AdWords Editor
  4. AdWords account manager

Assuming default cookie expiration timing, a conversion (1-per-click) is recorded when:

  1. a user clicks on an AdWords ad.
  2. multiple conversions result from a single AdWords ad click.
  3. a single conversion is made within 30 days following an AdWords ad click.
  4. a user visits a website within 30 days of clicking on an AdWords ad.

Based on AdWords editorial and professional requirements, which headline is most likely to generate clicks?

  1. “Free shipping on CuStOm Ts”
  2. “Custom Tees, Click Here”
  3. “Design Your Own T-shirt”
  4. “We sell custom t-shirts!”

100% Correct Answer

  • “Design Your Own T-shirt”

Blake is selling baseball caps and using conversion tracking. What information might he learn from the conversion tracking data?

  1. Most people clicking on his ad already own at least 1 baseball cap
  2. Lots of his site visitors are 49ers fans
  3. Most of his customers are watching a ballgame when they visit his site
  4. Lots of his site visitors are signing up for his baseball trivia newsletter

100% Correct Answer

  • Lots of his site visitors are signing up for his baseball trivia newsletter

Chanara, a senior account manager at a large digital agency, likes having an AdWords manager account. What can she do with a manager account that she can’t do with an individual account?

  1. Upgrade each individual AdWords account
  2. Upgrade multiple manager accounts
  3. Access the AdWords Application Programming Interface (API)
  4. Use a single sign-in for all accounts

100% Correct Answer

  • Use a single sign-in for all accounts

Customers who want to increase app downloads should use which campaign type?

  1. Mobile app installs
  2. Ads in mobile apps
  3. Mobile app engagement
  4. Call only

Correct Answer:

  • Mobile app installs

Daley is managing multiple AdWords accounts for a grocery store chain and using conversion tracking. What might make her daily AdWords tasks simpler?

  1. Combining the accounts for streamlined reporting
  2. Using 1 conversion code snippet with cross-account conversion tracking
  3. Using multiple conversion code snippets with single-account conversion tracking
  4. Setting up automated conversion rules for both accounts

100% Correct Answer

  • Using 1 conversion code snippet with cross-account conversion tracking

Data shows that your client’s ad that appears to people in San Francisco gets 120 conversions at a cost of US$1200 and cost-per-acquisition (CPA) of US$10, while ads showing in Houston get 70 conversions at a cost of US$1400 and CPA of US$20. If you have a CPA goal of US$12, what bid adjustment would you set for each location?

  1. +40% for San Francisco, -20% for Houston
  2. +20% for San Francisco, -40% for Houston
  3. +40% for San Francisco, -40% for Houston
  4. +20% for San Francisco, -20% for Houston

100% Correct Answer

  • +20% for San Francisco, -40% for Houston

Drew is selling math textbooks and using cost-per-click (CPC) bidding for his campaign. What’s the final cost each time his ad is clicked?

  1. The projected maximum cost-per-click (max. CPC)
  2. The minimum amount needed to maintain a higher rank than the rank held by the next-highest bidder in the auction
  3. The average amount needed to make the ad appear somewhere on the page
  4. The average amount charged each time someone clicks on his ad

100% Correct Answer

  • The minimum amount needed to maintain a higher rank than the rank held by the next-highest bidder in the auction

Dustin wants to write a great text ad that will get people’s attention when they’re searching on Google. What should he do to generate the most clicks?

  1. Include his business address in the ad text
  2. Put special characters in the ad headline
  3. Put the ad headline in all capital letters
  4. Include his keywords in the ad text

100% Correct Answer

  • Include his keywords in the ad text

Dynamic search ads would be most helpful for:

  1. a local restaurant with a dynamically changing menu that offers fresh, new entrees every day
  2. websites with hundreds or thousands of products, services, or listings that change frequently
  3. moving an ad’s position dynamically in whatever direction a person’s eyes are looking
  4. campaigns that need to reduce exposure on competitive keywords

100% Correct Answer

  • websites with hundreds or thousands of products, services, or listings that change frequently

Related Options:

  1. a global, online clothing retailer that changes its inventory seasonally
  2. moving an ad’s position dynamically in whatever direction a person’s eyes are looking
  3. a local restaurant with a dynamically changing menu that offers fresh, new entrees every day
  4. campaigns that need to reduce exposure on competitive keywords

100% Correct Answer

  • a global, online clothing retailer that changes its inventory seasonally

Each of these are benefits you’d expect from Shopping ads except:

  1. more traffic and leads
  2. ease of targeting without needing keywords
  3. free listings
  4. better-qualified leads

100% Correct Answer

  • free listings

Exact Match Impression Share metrics:

  1. are only available at the account level.
  2. summarize impression share statistics for all keywords currently set to exact match.
  3. calculate impression share as if all keywords were set to exact match.
  4. are available for both Search and Display Network campaigns.

Executives at a small e-commerce company are debating AdWords performance metrics. If the budget is unlimited as long as return on investment (ROI) is positive, which recommendation best positions the company for maximum profit?

  1. The company’s email campaigns are the most profitable, with a cost-per-acquisition of US$15, so it should use that as a benchmark when setting target cost-per-acquisition (CPA) bids
  2. Decrease the target cost-per-acquisition (CPA) for the campaigns from US$15 to US$10 to drive an increase in profit per customer
  3. Ad spend should always be 7% of revenue, which should be used as the target ROI
  4. Determine whether the campaigns are profitable, then test different target cost-per-acquisition (CPA) bid increases to see which maximizes total profit

100% Correct Answer

  • Determine whether the campaigns are profitable, then test different target cost-per-acquisition (CPA) bid increases to see which maximizes total profit

Fran decides to use custom ad scheduling to promote her farm-to-table restaurant. Why did she choose this option?

  1. She prefers not to limit ad exposure, regardless of when the restaurant is open
  2. Her ads generate 95% of her business on Fridays, so she’d like to show them more on that day
  3. She can’t afford to run ads at all times of the day and on all days of the week
  4. She’s using a “Standard” campaign
  1. She prefers not to limit ad exposure, regardless of when the restaurant is open
  2. Her ads generate 95% of her business on Fridays, so she’d like to show them more on that day
  3. She can’t afford to run ads at all times of the day and on all days of the week
  4. Her “goal’ is for people to visit her website

100% Correct Answer

  • Her ads generate 95% of her business on Fridays, so she’d like to show them more on that day

Hannah is having a sale. In her ads, she wants to include the amount of time left in the sale. What’s the best way to do this?

  1. Note the sale end date in the text
  2. Use the “Countdown” function
  3. Insert the AdWords clock icon in each ad
  4. Use the “Sale duration” function

100% Correct Answer

  • Use the “Countdown” function

Heather has a mobile app she wants people to keep using once they’ve downloaded it. How can she make it more engaging?

  1. Set up custom deep links
  2. Add some large, memory-intensive graphics
  3. Use the bid strategy “Maximize engagement”
  4. Customize the app for each format (phone, tablet, computer)

100% Correct Answer

  • Set up custom deep links

High quality ratings for an ad can:

  1. increase its average cost-per-click (avg. CPC) bid
  2. be achieved with an increase in bid
  3. improve its position
  4. increase how often people click on it

100% Correct Answer

  • improve its position

How does target cost-per-acquisition (CPA) bidding determine the optimal cost-per-click (CPC) bid?

  1. It adjusts CPC bids based on existing bid adjustments
  2. It uses conversion history to set higher bids when a conversion is more likely
  3. It sets CPC bids as one-tenth of the current CPA bid setting
  4. It bids a static CPC value based on the current maximum CPC settings

100% Correct Answer

  • It uses conversion history to set higher bids when a conversion is more likely

How might you explain to an account manager why she should identify how much a conversion costs when setting up conversion tracking for a client’s Search Network campaign?

  1. Cost-per-conversion data can be compared with competitors’ cost-per-conversion data
  2. Knowing the cost-per-conversion can help her better optimize the campaign’s bids and budgets
  3. Cost-per-conversion data can indicate whether her profit will increase
  4. Knowing the cost-per-conversion can help her better optimize the campaign’s keywords

100% Correct Answer

  • Knowing the cost-per-conversion can help her better optimize the campaign’s bids and budgets

How would you determine the clickthrough rate (CTR) for a client’s search ads?

  1. Divide the number of clicks the ad gets by the number of impressions it gets
  2. Evaluate the number of clicks the ad accrues per day
  3. Divide the number of impressions the ad gets by its average position
  4. Divide the number of impressions the ad gets by the number of clicks it gets

100% Correct Answer

  • Divide the number of clicks the ad gets by the number of impressions it gets

How would you explain the importance of ad impressions to a client who’s concerned that her Search Network campaign is generating impressions but no clicks?

  1. They can help her evaluate how engaging her ad is to potential customers
  2. They can give her an idea of how often her ad is shown to potential customers
  3. They can give her an idea of how often someone clicked on her ad
  4. They can help her calculate how often someone clicked on her ad and then converted

100% Correct Answer

  • They can give her an idea of how often her ad is shown to potential customers

If an advertiser has the same keyword in 2 different ad groups, the one entered in a given auction will have the:

  1. highest Ad Rank
  2. highest cost-per-acquisition (CPA) bid
  3. lowest maximum CPC bid
  4. highest maximum cost-per-click (max. CPC) bid

100% Correct Answer

  • highest Ad Rank

If you choose a target cost-per-acquisition (CPA) of US$15, AdWords will automatically adjust your bids to try to get as many conversions at what amount, on average?

  1. US$18
  2. US$30
  3. US$45
  4. US$15

Correct Answer:

  • US$15

If you want to prioritize downloads of your mobile app instead of visits to your mobile site, you should:

  1. run an app install ad
  2. include the word “install” in the ad text
  3. add a call extension
  4. add a sitelink extension

100% Correct Answer

  • run an app install ad

Related Options:

  1. include the word “install” in the ad text
  2. create a Universal App campaign
  3. add a sitelink extension
  4. add a call extension

100% Correct Answer

  • create a Universal App campaign

If you want to target ads to only people who speak Spanish, you can:

  1. write your ad and keywords in Spanish and target the Spanish language
  2. have Google translate your ad and keywords into Spanish
  3. in your ad text, make a reference to Spanish speakers
  4. write your ad and keywords in English and target the Spanish language

100% Correct Answer

  • write your ad and keywords in Spanish and target the Spanish language

If you’re currently using text, display, and video ads but also want to more specifically control spending on ads that appear when someone searches on Google, which additional campaign type would you choose?

  1. Search Network only
  2. Search Network with Display Select
  3. Display Network, advanced
  4. Display Network only

100% Correct Answer

  • Search Network only

Related Options:

  1. Search Network
  2. Display Network
  3. Search Network with Display opt-in
  4. Universal App

100% Correct Answer

  • Search Network

If your campaign’s daily budget is US$20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in traffic?

  1. Up to US$30
  2. Up to US$21
  3. Up to US$20
  4. Up to US$24

100% Correct Answer

  • Up to US$24

In an AdWords account managed by multiple users, one user noticed a surprising jump in impressions. Where should this user look for details on what might have created the impression increase?

  1. Billing Summary
  2. Change History
  3. Keyword Tool
  4. Campaign Settings

In order to differentiate ads from those of competitors, advertisers should:

  1. use special characters, such as asterisks or hashtags
  2. include prices and promotions
  3. use exclamation points and words in all capital letters
  4. mention competitor offers and prices

Correct Answer:

  • include prices and promotions

Jonathan, who has a Bay Area sailing excursion business, notices that his text ads show below a competitor’s in search results when people enter keywords like “sailing excursions on San Francisco Bay.” Which automated bid strategy could help him attain the top position?

  1. Enhanced cost-per-click (ECPC)
  2. Maximize clicks
  3. Target return on ad spend (ROAS)
  4. Target outranking share

100% Correct Answer

  • Target outranking share

Jose has a limited AdWords budget, and his ads aren’t showing as often as he wants. How might he improve results without spending more money on the campaigns limited by budget?

  1. Slightly raise bids
  2. Replace his 3 most expensive keywords with lower-priced keywords
  3. Choose accelerated instead of standard delivery
  4. Slightly lower bids

100% Correct Answer

  • Slightly lower bids

Keyword Planner can do all of these things except:

  1. multiply keyword lists together
  2. provide historical statistics on search volume
  3. suggest keywords and ad groups that may not have occurred to you
  4. provide Quality Score estimates and validate keywords

100% Correct Answer

  • provide Quality Score estimates and validate keywords

Maria would like to target people who’ve already browsed her online clothing boutique by offering them a 10% discount on their first purchase. What tool should she use to reach these people on the Search Network?

  1. Retargeting lists for text ads
  2. Dynamic search ads
  3. flexible bidding
  4. Remarketing lists for search ads

100% Correct Answer

  • Remarketing lists for search ads

Megan enabled target cost-per-acquisition (CPA) bidding in all 6 of her campaigns. How can she tell if it’s improving her campaign performance?

  1. Enable and disable target CPA bidding every other day to observe differences
  2. Monitor overall changes in clicks received
  3. Compare average CPA and conversion rate before and after using target CPA bidding
  4. Install a new conversion tracking code

Correct Answer:

  • Compare average CPA and conversion rate before and after using target CPA bidding

Correct Answer:

  • Megan enabled target cost-per-acquisition (CPA) bidding in all six of her campaigns. How can she tell if it’s improving her campaign performance?

Nick sells 5 flavors of gourmet popcorn. Why is he bundling ads for his best-selling flavor, “Sweet & spicy coconut,” with related keywords like “coconut snacks” in a single ad group?

  1. To make sure “Sweet & spicy coconut” continues to be the bestseller
  2. To show ads promoting all the flavors to people searching for “gourmet popcorn”
  3. To show ads promoting “Sweet & spicy coconut” to people searching for that flavor
  4. It’s most efficient to have a single ad group

100% Correct Answer

  • To show ads promoting “Sweet & spicy coconut” to people searching for that flavor

Obi added a sitelink extension to her text ad and and wants it to show as often as possible. What’s the best way to achieve this?

  1. Raise her maximum cost-per-click (max. CPC)
  2. Add a second type of extension
  3. Lower her maximum cost-per-click (max. CPC)
  4. Lower her Ad Rank

100% Correct Answer

  • Raise her maximum cost-per-click (max. CPC)

One factor the AdWords system uses to calculate an ad’s actual cost-per-click (CPC) is the:

  1. location targeting of the ad showing one position lower on the page
  2. maximum CPC bid of the ad showing in the #1 position on the page
  3. maximum CPC bid of the ad showing one position lower on the page
  4. cost-per-thousand impressions (CPM) of the ad showing one position lower on the page

100% Correct Answer

  • maximum CPC bid of the ad showing one position lower on the page

One reason for using Conversion Optimizer is to:

  1. Avoid unprofitable clicks.
  2. Generate more clicks than manual bidding would generate
  3. Dynamically manage ad position
  4. Maximize ad exposure

Return on investment (ROI) information can help you manage a client’s campaign by helping you determine how to:

  1. optimize your client’s ad text
  2. All of the listed answers are correct
  3. adjust your client’s budget
  4. optimize your client’s keywords

100% Correct Answer

  • All of the listed answers are correct

Roxanne’s online estate-jewelry sales are lagging despite running a great text ad. What else might she do to drive sales?

  1. Increase the number of keywords in each ad group
  2. Use the Shopping ad format
  3. Add a location extension to her ad
  4. Increase her maximum cost-per-click (max. CPC) bid

Correct Answer:

  • Use the Shopping ad format

Search terms report data shows that people who click on ads promoting your prescription glasses were searching for terms like “wine glasses” and “drinking glasses.” Which might you add as negative keywords to prevent your ads from showing on such searches?

  1. prescription and “glasses”
  2. “wine” and “drinking”
  3. drinking and “glasses”
  4. glasses and “wine”

100% Correct Answer

  • “wine” and “drinking”

Small-business owner Marcos set up his AdWords campaign by thinking of “obvious” keywords off of the top of his head. What’s one way he might improve them?

  1. See the suggestions on the Keywords tab
  2. Click the “Automatic keyword refresh” button
  3. See the suggestions on the Opportunities tab
  4. Stick with the current keywords for 2 months to collect enough viable data

100% Correct Answer

  • See the suggestions on the Opportunities tab

Related Options:

  1. See the suggestions on the Opportunities page
  2. Stick with the current keywords for 2 months to collect enough viable data
  3. Click the “Automatic keyword refresh” button
  4. See the suggestions on the Keywords page

100% Correct Answer

  • See the suggestions on the Opportunities page

Someone searches on “laptop computers” and clicks an ad. Which landing page would be most relevant?

  1. A computer store homepage
  2. A page showing both laptops and desktops
  3. A page showing laptops
  4. A page showing a tablet

100% Correct Answer

  • A page showing laptops

The AdWords Application Programming Interface (API) allows developers to use applications that:

  1. interact directly with the AdWords server
  2. are accessible only through AdWords Editor
  3. can be uploaded into the Ad gallery
  4. can appear throughout the Google Search Network

Correct Answer:

  • can appear throughout the Google Search Network

The automated “Maximize clicks” bid strategy attempts to get advertisers the most:

  1. clicks for their daily budget
  2. conversions based on their conversion goals
  3. impressions for their daily budget
  4. impressions in their preferred position range

100% Correct Answer

  • clicks for their daily budget

The format of a Shopping ad is different from that of a standard text ad in that it includes:

  1. a product image, title, and price
  2. a product image, title, price, and merchant name
  3. a product image, background color, and price
  4. a product image, title, price, and extension

100% Correct Answer

  • a product image, title, price, and merchant name

The IP Exclusion tool allows advertisers to:

  1. Obtain IP addresses for valuable website visitors.
  2. Determine which IP addresses have seen ads.
  3. Discover IP addresses of competitors.
  4. Prevent specific IP addresses from seeing their ads.

The majority of consumers want ads customized to their:

  1. interests and hobbies
  2. age group
  3. city, zip code, or immediate surroundings
  4. country or nationality

100% Correct Answer

  • city, zip code, or immediate surroundings

The owners of a coffeehouse would like to run an “afternoon espresso” promotion to increase sales on weekdays. Which AdWords feature would be most effective for preventing their search ads from appearing at night and on weekends?

  1. Automatic bidding
  2. Custom ad scheduling
  3. Keyword Planner
  4. Managed placements

100% Correct Answer

  • Custom ad scheduling

The purpose of a developer or authentication token is to track:

  1. AdWords applications.
  2. Application Programming Interface (API) access by application.
  3. AdWords usage.
  4. Application Programming Interface (API) usage.

The strategic use of different marketing channels affects:

  1. the average amount of each sale
  2. online purchase decisions
  3. payment methods
  4. target-customer demographics

100% Correct Answer

  • online purchase decisions

To create a customer experience that’s relevant and useful at every touchpoint, a search advertiser should focus on:

  1. carrying over the theme of her traditional ad campaign to her online campaign
  2. launching a cross-device campaign
  3. running ads only on mobile devices
  4. addressing consumers’ needs

100% Correct Answer

  • addressing consumers’ needs

To get an idea of whether you should continue to run a Search Network campaign on search partner sites, you can:

  1. use Keyword Planner to evaluate how the campaign might perform better on search partner sites
  2. segment the campaign’s data by network and evaluate its performance on search partner sites
  3. review the top movers report to see if the campaign is getting more clicks on search partner sites
  4. evaluate the campaign’s performance on search partner sites vs. display partner sites

Correct Answer:

  • segment the campaign’s data by network and evaluate its performance on search partner sites

To optimize a client’s campaign to get the most out of her mobile advertising, you can:

  1. edit the campaign’s ad text to include information about how customers can purchase her product on their computers
  2. set a mobile bid adjustment for the campaign based on insights from estimated cross-device conversion and total estimated conversion data
  3. use the maximize clicks flexible bidding strategy to increase the number of clicks her ads get from users viewing her ads on mobile devices
  4. set shorter conversion windows to capture users who convert after researching on multiple devices

100% Correct Answer

  • set a mobile bid adjustment for the campaign based on insights from estimated cross-device conversion and total estimated conversion data

True or false: Adding an extension to a text ad improves an advertiser’s Quality Score.

  1. TRUE
  2. FALSE

100% Correct Answer

  • FALSE

True or false: If you’d prefer to reach as many people as possible, use exact match or phrase match keywords.

  1. True
  2. False

100% Correct Answer

  • False

True or false: Shopping ads use Merchant Center product data to decide how and where to show ads.

  1. True
  2. False

100% Correct Answer

  • True

What can you learn from attribution reports?

  1. Budget usage for all Search campaigns, including limitations and opportunities for more traffic
  2. The series of steps customers take after completing a conversion, including information on ads, clicks, and other elements of a campaign
  3. The number of conversions the same customer completes after clicking an ad
  4. The series of steps customers take before completing a conversion, including information on ads, clicks, and other elements of a campaign

100% Correct Answer

  • The series of steps customers take before completing a conversion, including information on ads, clicks, and other elements of a campaign

What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it’s eligible to appear?

  1. Manual bid changes
  2. Forecast data
  3. Historical conversion data
  4. Test conversions

100% Correct Answer

  • Historical conversion data

Which ad rotation setting shows all ads in an ad group, even those with a lower clickthrough or conversion rate?

  1. Optimize for conversions
  2. Optimize for clicks
  3. Rotate randomly
  4. Rotate evenly

100% Correct Answer

  • Rotate evenly

Which allows advertisers to automate AdWords reporting and campaign management?

  1. Execution of repetitive Data Mining Extensions (DMX) queries
  2. Execution of multiple reporting tasks from multiple computers
  3. Use of Structured Query Language (SQL) server reporting services
  4. Use of an AdWords Application Programming Interface (API) web service

Correct Answer:

  • Use of an AdWords Application Programming Interface (API) web service

Which best describes the relationship between maximum cost-per-click (max. CPC) bids and Ad Rank?

  1. A CPC bid only affects Ad Rank on the Search Network
  2. An increased CPC bid leads directly to a large increase in Ad Rank
  3. A CPC bid is one factor that affects Ad Rank
  4. An increased CPC bid leads directly to a small increase in Ad Rank

100% Correct Answer

  • A CPC bid is one factor that affects Ad Rank

Which conversion metric can give you more insight into how your ads drive conversions on mobile phones, computers, and tablets?

  1. Click-through conversions
  2. Cross-OS conversions
  3. Cross-through conversions
  4. Cross-device conversions

100% Correct Answer

  • Cross-device conversions

Which is a best practice for creating a mobile-preferred ad?

  1. Integrate mobile flash video ads
  2. Use a mobile-optimized landing page
  3. Put your most important information in the second line of ad text
  4. Use the same format and content as you’d use for a laptop ad

Correct Answer:

  • Use a mobile-optimized landing page

Which is a best practice for optimizing a landing page for AdWords?

  1. Prominent headlines in several font styles and sizes
  2. Easy-to-navigate content
  3. Several links to related websites
  4. The same programming language across the whole site

100% Correct Answer

  • Easy-to-navigate content

Which is a best practice for writing an effective text ad?

  1. Use all capital letters in the headline
  2. End the headline with an exclamation point
  3. Make sure the headline wraps to two lines
  4. Capitalize the first letter of each word in the headline

Related Options:

  1. Write several ads and see which one performs the best
  2. Use a passive verb in the headline
  3. Make the text different from what’s on your landing page
  4. Talk about yourself and your business

100% Correct Answer

  • Write several ads and see which one performs the best

Which lets you change keywords, campaigns, ads, ad groups, and product groups?

  1. Category editor
  2. Campaign editor
  3. Revision tool
  4. Bulk edits

Correct Answer:

  • Bulk edits

Which of these statements is true?

  1. Location targeting determines which business address appears in an extension
  2. Location extensions appear when someone who’s physically near the business searches on relevant terms
  3. Location extensions appear when an advertiser targets a geographic location
  4. Location targeting enables location extensions

100% Correct Answer

  • Location extensions appear when someone who’s physically near the business searches on relevant terms

Which option can you use to capture potential business later in the day, even on a limited budget?

  1. Bid allocation
  2. Ad delivery
  3. Ad automation
  4. Bid capping

100% Correct Answer

  • Ad delivery

Which report and metric should you analyze to see how often your client’s ads are showing above search results in comparison with other advertisers?

  1. Ad group data that you customize with the Report Editor
  2. Average position metric from the top movers report
  3. Ad average position metric from the paid & organic report
  4. Top of page rate metric from the Auction insights report

100% Correct Answer

  • Top of page rate metric from the Auction insights report

Which statement about ad extensions isn’t true?

  1. They show additional information about a business
  2. They can help improve clickthrough rate
  3. They tend to improve an ad’s visibility
  4. They often appear below the organic search results

100% Correct Answer

  • They often appear below the organic search results

Which statement is true?

  1. Ads with call extensions only let people call the business
  2. Call-only ads only let people call the business
  3. Call-only ads are available exclusively on the Display Network
  4. Call extensions send people to a landing page with a phone number

100% Correct Answer

  • Call-only ads only let people call the business

Why would the data for a Search Network campaign show conversions but no view-through conversions?

  1. A view-through conversion is counted when someone clicks on an image or rich media ad on the Display Network and converts on the site
  2. A view-through conversion is counted when someone clicks on an ad in Google Search and converts on the site
  3. A view-through conversion is counted when someone sees an ad in Google Search and calls the business
  4. A view-through conversion is counted when someone sees an image or rich media ad on the Display Network but doesn’t click, and later converts on the site

100% Correct Answer

  • A view-through conversion is counted when someone sees an image or rich media ad on the Display Network but doesn’t click, and later converts on the site

With call extensions, a customer who searches for Thai food on her mobile phone can see an ad for a Thai restaurant, along with a phone number, and make the call with one click. How is that priced?

  1. The same as when someone clicks on an ad
  2. By the minute, based on the length of the call
  3. Negotiated in advance, with bulk discounts
  4. flat fee, based on the caller’s phone model

100% Correct Answer

  • The same as when someone clicks on an ad

Yoon, who sells designer jeans, has a mobile app to help women determine what leg style looks best on their body type. What could she do to bring in more prospective customers?

  1. Add a call-only extension to her ad
  2. Include a link to her mobile website in her ad
  3. Add a mobile-app extension to her ad
  4. Use the “Ads on mobile devices” campaign type

100% Correct Answer

  • Add a mobile-app extension to her ad

You can add a “+” modifier in front of the words in a broad match keyword to:

  1. specify that someone’s search must include certain words or their close variations
  2. override a negative keyword with a positive one
  3. specify that certain words and their close variants be prioritized
  4. indicate that this keyword should be dynamically inserted in your ad text

100% Correct Answer

  • specify that someone’s search must include certain words or their close variations

You can use target cost-per-acquisition (CPA) bidding to help:

  1. get as many clicks as possible within your budget
  2. get as many conversions as possible within your budget
  3. get as many conversions as possible within a flexible budget range
  4. generate more clicks than manual bidding would generate

100% Correct Answer

  • get as many conversions as possible within your budget

You can use the AdWords Application Programming Interface (API) to:

  1. override AdWords functions you don’t need
  2. integrate data about competitors into your account
  3. integrate AdWords data with multiple manager accounts
  4. integrate AdWords data with your inventory system

Correct Answer:

  • integrate AdWords data with your inventory system

You have a budget of US$75 per day for your client’s Search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of US$1. How can you validate that this is the right bid amount for getting the most clicks?

  1. Raise your max. CPC to US$3 to cover possible competitive bids
  2. Bid across multiple ad groups to determine the average
  3. Use bid simulators to see CPC estimates
  4. Try various CPC amounts to determine the average

100% Correct Answer

  • Use bid simulators to see CPC estimates

You have a food truck and want to reach people who are nearby on their mobile phones. Your maximum cost-per-click (max. CPC) bid is US$1. You set a mobile bid adjustment of +20% and a location bid adjustment of +50%. What’s the final bid amount?

  1. US$1.70
  2. US$1.80
  3. US$2.80
  4. US$2

100% Correct Answer

  • US$1.80

You have a friend starting her first AdWords campaign. What would you suggest about how to choose keywords?

  1. Keep each keyword to a single word, rather than a phrase
  2. Set a theme for each ad group and choose related keywords
  3. Set a theme for each campaign and choose related keywords
  4. Include more than 50 keywords in 1 ad group

100% Correct Answer

  • Set a theme for each ad group and choose related keywords

You have a maximum cost-per-click (max. CPC) bid of US$2 for a keyword. To determine the prospective impact of raising this bid to US$3, you could use:

  1. Bid Simulator
  2. CPC Simulator
  3. Portfolio Simulator
  4. Keyword Simulator

Correct Answer:

  • Bid Simulator

You have an online electronics business and you’ve set up an ad group for digital cameras. What keywords could make this ad group as effective as possible?

  1. Words from headlines on your website, like “electronics” and “sale on cameras”
  2. Brand names of your top competitors’ cameras
  3. General phrases related to photography, like “camera lens” and “camera base”
  4. Words in your ad text, like model names of digital cameras

100% Correct Answer

  • Words in your ad text, like model names of digital cameras

You manage the campaigns for a baby stroller manufacturer that sells its products online and through large retailers. To calculate the total profits from these campaigns, you should:

  1. estimate revenue based on online sales, factor out gross margins, and subtract AdWords costs
  2. estimate revenue based on the value of a click, factor out gross margins, and subtract AdWords costs
  3. estimate revenue based on the value of an AdWords customer, factor out gross margins, and subtract AdWords costs
  4. estimate revenue based on in store sales, factor out gross margins, and subtract AdWords costs

100% Correct Answer

  • estimate revenue based on the value of an AdWords customer, factor out gross margins, and subtract AdWords costs

You manage the campaigns for a client that runs a wine tour business in florence. The ads have stopped showing on Google. If the budget is limited, what might help make sure the ads show?

  1. Improve the quality of the campaigns’ keywords by making sure they’re relevant to the ads’ text and landing pages
  2. Use target outranking share bidding
  3. Raise the target cost-per-acquisition (CPA) bid
  4. Use accelerated delivery to show the ads throughout the day to make sure that the entire budget isn’t spent in the morning

100% Correct Answer

  • Improve the quality of the campaigns’ keywords by making sure they’re relevant to the ads’ text and landing pages

You might analyze exact match impression share data to get an idea of:

  1. the number of eligible impressions your broad match keywords received
  2. the percentage of eligible impressions you received for searches that exactly matched your keywords
  3. the number of times your ads were shown on the Search Network
  4. the percentage of eligible impressions you received for searches that exactly matched content on your landing page

100% Correct Answer

  • the percentage of eligible impressions you received for searches that exactly matched your keywords

You own a bed and breakfast in southern France and want to target English-speaking tourists looking for accommodations after they’ve arrived in France. What language and location should you target?

  1. French and English; the 5-mile radius around the bed and breakfast
  2. English; southern France
  3. English; the United States
  4. English; the 25-mile radius around the bed and breakfast

Correct Answer:

  • English; southern France

You own a pet-supply store with various category pages on your website, and you’ve set up a tracking template so you can manage tracking and redirect information. Your final URL for the keyword “dog treats” could be something like:

  1. http://www.3rdpartytracker.com/rd?keyword=751123&ad={creative}&url=http%3A%2F%2Fwww.example.com%2Ftreats%3Fstyle%3Ddog
  2. www.trackingkeyworddestinationURL=12345678987654321%dogtreatsredirect
  3. http://www.2ndpartytracker.com/keyword=751123&ad={creative}dogtreats
  4. http://www.dogtreatseasytrackingdestinationURL.com

100% Correct Answer

  • http://www.3rdpartytracker.com/rd?keyword=751123&ad={creative}&url=http%3A%2F%2Fwww.example.com%2Ftreats%3Fstyle%3Ddog

You sell chocolate and want to tailor your text ads so they more directly match people’s search terms, like “dark chocolate.” You use keyword insertion code “We sell {KeyWord:Chocolate}”. Your headline could look like this:

  1. We Sell chocolate
  2. We sell Dark Chocolate
  3. We Sell dark chocolate
  4. We sell dark chocolate

100% Correct Answer

  • We sell Dark Chocolate

You want to see how raising your client’s target cost-per-acquisition (CPA) might affect his ad performance. Which tool could help?

  1. Keyword Simulator
  2. Target CPA Planner
  3. Target Bid Simulator
  4. Target CPA Simulator

100% Correct Answer

  • Target CPA Simulator

You want to use AdWords to promote your dog-sitting service. What kind of campaign might you create to reach dog owners, whether they’re searching on Google or surfing a pet-supply website?

  1. Display Network, advanced
  2. Search Network with Display Select
  3. Search Network, advanced
  4. Display Network with Search Select

Related Options:

  1. Universal App
  2. Display Network
  3. Search Network
  4. Search Network with Display opt-in

100% Correct Answer

  • Search Network with Display opt-in

You’re reviewing the campaigns of a new client who wants to better promote his child daycare facility to parents researching childcare on their mobile devices. Currently, his ads include generic text about childcare. To optimize his ads for mobile, you might create an ad with:

  1. a headline and description text that encourages people to sign up for a tour, and uses location extensions so they know where the client’s business is located
  2. the computer version of the facility’s website as the landing page, and a headline and description text that encourages people to sign up for the facility’s newsletter
  3. a headline and description text that includes a customer testimonial, and uses the previous visits automated ad extension to let people see when they last visited the client’s website
  4. the mobile version of the facility’s website as the landing page, and uses an interactive video showing current students and teachers reading together

100% Correct Answer

  • a headline and description text that encourages people to sign up for a tour, and uses location extensions so they know where the client’s business is located

You’re reviewing the paid & organic search report for a client who runs a Maui snorkeling tour business, and you see that her business appears only in organic search for queries such as “boat snorkeling tour” and “beachside snorkeling tour.” You can use this information to:

  1. lower the budget for all of her campaigns that contain these queries as keywords
  2. create 2 separate ad groups focused on boat and beachside snorkeling and include these queries as keywords
  3. increase the bids for the keywords that include the terms “boat,” “snorkeling,” and “beachside”
  4. increase the budget for all of her campaigns that contain these queries as keywords

100% Correct Answer

  • create 2 separate ad groups focused on boat and beachside snorkeling and include these queries as keywords

You’re the account manager for a client who wants to increase reservations at her boutique hotel. You’ve been manually managing the bids for her campaigns, and you’re looking for ways to save time and optimize. How can you most effectively do this?

  1. Create 2 separate campaigns that include a mix of brand keywords and highly targeted keywords, and apply maximize click bidding to each campaign
  2. Create 1 campaign and apply target search page location bidding to drive visibility and reservations
  3. Apply target cost-per-acquisition (CPA) bidding to drive conversions at her desired CPA
  4. Continue to manually set the bids to focus on driving clicks to the site in order to drive conversions

100% Correct Answer

  • Apply target cost-per-acquisition (CPA) bidding to drive conversions at her desired CPA

You’re working on the bidding strategy for a Search Network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase the number of conversions?

  1. Increase the number of mobile-optimized text ads
  2. Decrease the mobile bid adjustment for the campaign
  3. Decrease the number of mobile-optimized text ads
  4. Increase the mobile bid adjustment for the campaign

100% Correct Answer

  • Increase the mobile bid adjustment for the campaign

You’re tracking conversions in a budget-constrained campaign. If you raise cost-per-click (CPC) bids within the budget constraint, which result is most likely?

  1. Receive more conversions while paying less on average per conversion
  2. Receive fewer conversions while paying less on average per conversion
  3. Receive more conversions while paying more on average per conversion
  4. Receive fewer conversions while paying more on average per conversion

100% Correct Answer

  • Receive fewer conversions while paying more on average per conversion

You’re using target search page location bidding. You know it’s working because you see your ad:

  1. repeatedly mixed in with the organic search results
  2. on the first page of Google search results or in the top positions
  3. at the bottom of the every page of search results
  4. on the second page of Google search results or in the second positions

100% Correct Answer

  • on the first page of Google search results or in the top positions

Your average bid is US$10 and you’ve enabled enhanced cost-per-click bidding (ECPC). Assuming you haven’t set any bid adjustments, ECPC can raise your bid to which amount when AdWords sees an auction that’s more likely to lead to a sale?

  1. US$14
  2. US$11
  3. US$12
  4. US$13

Correct Answer:

  • US$13

Your client sells gardening supplies online. You suggest she use sitelinks because they can:

  1. take people to subpages on her site about gloves, tools, and fertilizer
  2. take people to blogs about gardening
  3. be used with Shopping campaigns
  4. bring people to her site from blogs about gardening

Correct Answer:

  • take people to subpages on her site about gloves, tools, and fertilizer

Your client’s product costs US$50 to produce, and it sells for US$150. She’s sold 10 units and spent US$700 on her AdWords campaign. How would you calculate her return on investment (ROI) to help her understand the benefit of using AdWords?

  1. [US$1500 (revenue) – US$1200 (cost + AdWords spend)] / US$1200 (cost + AdWords spend)
  2. [US$1500 (revenue) – 10 (number of products sold)] / US$1200 (cost + AdWords spend)
  3. [US$150 (sales price) – US$1500 (cost)] / US$700 (AdWords spend)
  4. US$1500 (revenue) / US$1200 (cost + AdWords spend)

100% Correct Answer

  • [US$1500 (revenue) – US$1200 (cost + AdWords spend)] / US$1200 (cost + AdWords spend)

Zoe has a website selling customizable electronic greeting cards. What could be interfering with her getting the most possible conversions?

  1. It’s obvious on the landing page that she’s selling greeting cards
  2. The landing page shows popular cards, with easy navigation to specific categories like birthday, anniversary, congratulations, and get well
  3. When people click the ad, they’re taken to the get-well category
  4. Some of her keywords are on the landing page

100% Correct Answer

  • When people click the ad, they’re taken to the get-well category

This page was last edited on 3rd February, 2024 at 4:41 PM (UTC).

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