A horse racing equipment business called SportsJockey feels like some of the pages on their website are weaker than others. The teams at SportsJockey understand that identifying these pages is crucial for conversion rate optimization (CRO). Which of the following actions can help SportsJockey to identify which pages need the most attention with regards to CRO?

1. Checking the “Landing pages” section in Google Ads
2. Comparing other businesses’ websites against their own
3. Reviewing the website’s funnel or flow
4. Having a designer inspect the cosmetic side of the pages

Correct Answer:

• Reviewing the website’s funnel or flow

The best way to identify weak pages for CRO is to review the website’s funnel or flow. The funnel or flow is the path that a user takes on your website from the moment they arrive to the moment they convert. By understanding where users are dropping off in the funnel, you can identify the pages that need the most attention.

Here are some other things you can do to identify weak pages for CRO:

• Track your website’s analytics data. This data can tell you which pages are getting the most traffic, which pages are having the highest bounce rate, and which pages are converting the most users.
• Use heatmaps and scroll maps. These tools can show you where users are clicking and scrolling on your pages, which can help you identify areas of improvement.
• Conduct user surveys. Ask your users what they think of your website and what they would change. This feedback can be invaluable in identifying weak pages.

Once you have identified the weak pages on your website, you can start to make changes to improve them. Some common CRO techniques include:

• Improving the copywriting. Make sure your copy is clear, concise, and persuasive.
• Optimizing the images. Use high-quality images that are relevant to your content.
• Making the pages more user-friendly. Use clear navigation and call to actions.
• Testing different variations of the pages. This can help you find the version that converts the best.

By following these steps, you can identify and improve the weak pages on your website, which can lead to an increase in conversions.

The other options are not as effective for identifying weak pages for CRO.

• Checking the “Landing pages” section in Google Ads can show you which pages are getting the most traffic from your Google Ads campaigns, but it does not tell you which pages are converting the best.
• Comparing other businesses’ websites against their own can give you some ideas, but it is not a surefire way to identify weak pages.
• Having a designer inspect the cosmetic side of the pages can help to make the pages look better, but it does not necessarily mean that they will convert better.

So, the best way to identify weak pages for CRO is to review the website’s funnel or flow.